{"id":224094,"date":"2022-01-11T07:14:00","date_gmt":"2022-01-11T07:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/"},"modified":"2022-01-11T07:14:00","modified_gmt":"2022-01-11T07:14:00","slug":"amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/","title":{"rendered":"\u201eAmazon\u201c remiami preki\u0173 \u017eenklai: kaip i\u0161siskirti tarp t\u016bkstan\u010di\u0173!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-220198-identifier\">Be klasikini\u0173 remiam\u0173 produkt\u0173 skelbim\u0173, remiami preki\u0173 \u017eenklai taip pat yra \u201eAmazon\u201c reklamos dalis. Skirtingai nuo daugelio kit\u0173 reklamos format\u0173, \u0161io tipo skelbimas nesusitelkia \u012f vien\u0105 produkt\u0105, bet pabr\u0117\u017eia vis\u0105 preki\u0173 \u017eenkl\u0105. Tod\u0117l nenuostabu, kad preki\u0173 \u017eenkl\u0173 kampanija pirmiausia tarnauja preki\u0173 \u017eenklo \u017einomumo didinimui ir tur\u0117t\u0173 b\u016bti klasifikuojama vir\u0161utin\u0117je rinkodaros kanalo dalyje.<\/p><p class=\"theme-wp-block gb-responsive-423852-identifier\">Ta\u010diau su gerai strukt\u016brizuota \u201eAmazon\u201c remiam\u0173 preki\u0173 \u017eenkl\u0173 kampanija galima apimti ir gilesnius kanalo etapus \u2013 ne ma\u017eiau d\u0117l j\u0173 labai gero paspaudim\u0173 rodiklio. Mes paai\u0161kinsime, koki\u0173 tiksl\u0173 rinkos pardav\u0117jai gali siekti su \u0161iuo skelbim\u0173 formatu toliau \u0161iame tekste. Pirmiausia pa\u017evelkime, kaip atrodo remiami preki\u0173 \u017eenklai, kur jie rodomi ir kokius reikalavimus pardav\u0117jai turi atitikti, kad gal\u0117t\u0173 juos vykdyti.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-715879-identifier\" id=\"was-sind-amazon-sponsored-brands-anzeigen\">Kas yra \u201eAmazon\u201c remiami preki\u0173 \u017eenklai?<\/h2><p class=\"theme-wp-block gb-responsive-456592-identifier\">Daugelis internetini\u0173 ma\u017emeninink\u0173, parduodan\u010di\u0173 savo preki\u0173 \u017eenkl\u0105 \u201eAmazon\u201c, susiduria su problema: konkurencija. I\u0161 pirmo \u017evilgsnio tai gali skamb\u0117ti trivialiai, nes konkurencija egzistuoja visur. Ta\u010diau internete, ypa\u010d \u201eAmazon\u201c rinkoje, konkurencija yra ypa\u010d ar\u0161i. Kiekvienam paie\u0161kos terminui, kur\u012f klientai \u012fveda \u012f \u201eAmazon.de\u201c arba \u201eAmazon.com\u201c paie\u0161kos juost\u0105, yra svarbi tik viena paie\u0161kos rezultat\u0173 puslapis. Palyginti su bendru pasi\u016blym\u0173 skai\u010diumi, yra tik keletas viet\u0173, kurios vis labiau u\u017eimamos, kuo auk\u0161\u010diau jos yra puslapyje. Pasistengti, kad vienas i\u0161 j\u016bs\u0173 preki\u0173 \u017eenklo produkt\u0173 patekt\u0173 ten, n\u0117ra lengva ir gali pareikalauti daug laiko.<\/p><p class=\"theme-wp-block gb-responsive-774579-identifier\">Norint padidinti \u017einomum\u0105 ir pardavimus, reklama visada buvo efektyvus b\u016bdas, nesvarbu, ar tai b\u016bt\u0173 \u017evej\u0173 turgaviet\u0117s reklamuotojas, spausdintas skelbimas laikra\u0161tyje, ar skaitmenin\u0117 PPC reklama \u201eAmazon\u201c. Pardav\u0117jai, norintys naudoti remiamus preki\u0173 \u017eenklus, turi tris skirtingus skelbim\u0173 formatus: produkt\u0173 kolekcija, parduotuv\u0117s akcentas ir vaizdo \u012fra\u0161as. K\u0105 jie turi bendro, tai, kad veikia remiantis raktini\u0173 \u017eod\u017ei\u0173 ir produkt\u0173 tikslinimu. Tai rei\u0161kia, kad jie n\u0117ra rodomi atsitiktinai, bet gauna viet\u0105 tik u\u017e konkre\u010dius paie\u0161kos terminus, ASIN ar kategorijas. Tada gali b\u016bti rodomi iki trij\u0173 produkt\u0173 (i\u0161skyrus vaizdo skelbimus).<\/p><div class=\"wp-block-image gb-responsive-700350-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\"><img decoding=\"async\" width=\"2052\" height=\"1410\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\" alt=\"Remiami preki\u0173 \u017eenklai \u201eAmazon\u201c \u2013 populiarus reklamos formatas\" class=\"wp-image-17814\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-407x280.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-768x528.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-844x580.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-1536x1055.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-2048x1407.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png 2052w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/a><figcaption class=\"wp-element-caption\">Fig. 1<\/figcaption><\/figure><\/div><p class=\"theme-wp-block gb-responsive-851142-identifier\">\u0160is pavyzdys ai\u0161kiai parodo, kod\u0117l tiek remiami preki\u0173 \u017eenklai, tiek remiami produktai veikia taip gerai: jie beveik nesiskiria nuo organini\u0173 paie\u0161kos rezultat\u0173, ta\u010diau netgi rodomi prie\u0161 juos.<\/p><p class=\"theme-wp-block gb-responsive-425808-identifier\">Be to, remiami preki\u0173 \u017eenklai nesirodo visur \u201eAmazon\u201c rinkoje; jie yra i\u0161d\u0117styti vir\u0161, \u017eemiau arba tarp organini\u0173 paie\u0161kos rezultat\u0173 paie\u0161kos rezultat\u0173 puslapyje. Kai klientas paspaud\u017eia ant skelbimo, jis yra nukreipiamas arba \u012f preki\u0173 \u017eenklo \u201eAmazon\u201c parduotuv\u0119, \u012f vien\u0105 i\u0161 jos subpuslapi\u0173, arba \u012f produkto informacijos puslap\u012f.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419927-identifier\" id=\"produktkollektion-vs-store-spotlight-vs-video-anzeige-unterschiede-auf-einen-blick\">Produkt\u0173 kolekcija vs. parduotuv\u0117s akcentas vs. vaizdo skelbimas: skirtumai trumpai<\/h3><p class=\"theme-wp-block gb-responsive-271995-identifier\">\u0160i lentel\u0117 ai\u0161kiai pateikia skirtumus pagal viet\u0105, nukreipimo puslapius ir kt. tarp \u012fvairi\u0173 format\u0173:<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Produkt\u0173 kolekcija<\/th><th>Parduotuv\u0117s akcentas<\/th><th>Vaizdo \u012fra\u0161as<\/th><\/tr><\/thead><tbody><tr><td><strong>Vieta paie\u0161kos rezultat\u0173 puslapyje<\/strong><\/td><td>Vir\u0161 ir \u017eemiau paie\u0161kos rezultat\u0173<\/td><td><meta charset=\"utf-8\"><\/meta>Vir\u0161 ir \u017eemiau paie\u0161kos rezultat\u0173<\/td><td><meta charset=\"utf-8\"><\/meta>Paie\u0161kos rezultat\u0173 viduje<\/td><\/tr><tr><td><strong>Galimi nukreipimo puslapiai<\/strong><\/td><td>\u201eAmazon\u201c parduotuv\u0117 ir jos subpuslapiai, produkto informacijos puslapis, individualus nukreipimo puslapis (pvz., produkt\u0173 s\u0105ra\u0161as)<\/td><td>\u201eAmazon\u201c parduotuv\u0117 ir jos subpuslapiai<\/td><td>Produkto informacijos puslapiai<\/td><\/tr><tr><td><strong>Produkt\u0173 kiekis<\/strong><\/td><td>3<\/td><td>3<\/td><td>1<\/td><\/tr><tr><td><strong>Logotipas ir preki\u0173 \u017eenklas<\/strong><\/td><td>taip<\/td><td>taip<\/td><td>ne<\/td><\/tr><tr><td><strong>Pritaikoma?<\/strong><\/td><td>Produkt\u0173 pasirinkimas ir j\u0173 tvarka, antra\u0161t\u0117, vaizdas<\/td><td><meta charset=\"utf-8\"><\/meta>Parduotuv\u0117s pasirinkimas ir j\u0173 tvarka, antra\u0161t\u0117, vaizdas<\/td><td>Tik vaizdo \u012fra\u0161e<\/td><\/tr><tr><td><strong>Raktini\u0173 \u017eod\u017ei\u0173 tikslinimas<\/strong><\/td><td>taip<\/td><td><meta charset=\"utf-8\"><\/meta>taip<\/td><td><meta charset=\"utf-8\"><\/meta>taip<\/td><\/tr><tr><td><strong>Produkto tikslinimas<\/strong><\/td><td><meta charset=\"utf-8\"><\/meta>taip<\/td><td><meta charset=\"utf-8\"><\/meta>taip<\/td><td><meta charset=\"utf-8\"><\/meta>taip<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-839264-identifier\" id=\"produktkollektion-store-spotlight\">Produkt\u0173 kolekcija ir parduotuv\u0117s akcentas<\/h3><p class=\"theme-wp-block gb-responsive-534732-identifier\">\u201eAmazon\u201c remiami preki\u0173 \u017eenklai formatuose produkt\u0173 kolekcija ir parduotuv\u0117s akcentas ma\u017eai skiriasi vienas nuo kito. Produkt\u0173 kolekcija reklamuoja iki trij\u0173 konkre\u010di\u0173 produkt\u0173, kuri\u0173 pasirinkim\u0105 ir tvark\u0105 nustato reklamuotojas. Tuo tarpu akcentas reklamuoja trij\u0173 preki\u0173 \u017eenkl\u0173 parduotuvi\u0173, i\u0161 esm\u0117s preki\u0173 \u017eenklo parduotuv\u0117s kategorij\u0173 subpuslapius. Atitinkamai, reklamuojama parduotuv\u0117 tarnauja kaip nukreipimo puslapis. Paspaudus ant produkt\u0173 kolekcijos, klientas paprastai tiesiogiai patenka \u012f reklamuojamo produkto puslap\u012f. Ta\u010diau \u010dia taip pat gali b\u016bti susieti parduotuv\u0117s puslapiai arba net individual\u016bs nukreipimo puslapiai.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-711915-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-301093-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><meta charset=\"utf-8\"><strong>Kod\u0117l verta tur\u0117ti speciali\u0105 preki\u0173 \u017eenkl\u0173 parduotuv\u0119?<\/strong><\/span><br><span style=\"font-size:0.8em\" class=\"has-font-size\">Preki\u0173 \u017eenkl\u0173 parduotuv\u0117s i\u0161 esm\u0117s yra \u201eAmazon\u201c rinkos vitrin\u0173. \u010cia preki\u0173 \u017eenklai gali pristatyti save nesutrikdydami, be konkurencijos. Nes tik \u010dia konkurentai negali vykdyti reklamos. Be to, preki\u0173 \u017eenkl\u0173 parduotuv\u0117s si\u016blo klientams apsipirkimo patirt\u012f, kurios jie negali gauti kitur \u201eAmazon\u201c: preki\u0173 \u017eenkl\u0173 tyrin\u0117jimas, portfelio nar\u0161ymas ir skirting\u0173 kategorij\u0173 atradimas.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-795048-identifier\" id=\"video-anzeige\">Vaizdo skelbimas<\/h3><p class=\"theme-wp-block gb-responsive-302118-identifier\">Situacija yra kitokia su vaizdo formato skelbimais. Nors jie yra \u017eymimi kaip preki\u0173 \u017eenkl\u0173 skelbimai, jie labiau primena <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-produktai-kaip-pateikti-savo-produktus-pries-organinius-paieskos-rezultatus\/\">remiamus produkt\u0173 skelbimus<\/a>. Tai yra tod\u0117l, kad \u201eAmazon\u201c remiami preki\u0173 \u017eenklai vaizdo skelbimai reklamuoja vien\u0105 produkt\u0105, naudodami lydint\u012f vaizdo \u012fra\u0161\u0105. Atitinkamas produkto informacijos puslapis tarnauja kaip nukreipimo puslapis.<\/p><p class=\"theme-wp-block gb-responsive-965696-identifier\">Tai daro vaizdo format\u0105 tikrai sud\u0117tingiausiu tip\u0173 tarp remiam\u0173 preki\u0173 \u017eenkl\u0173 skelbim\u0173, nes auk\u0161tos kokyb\u0117s vaizdo \u012fra\u0161o gamyba reikalauja laiko ir kainuoja pinigus. Ta\u010diau tai verta: pagal \u201ePerpetua\u201c, vaizdo skelbimai da\u017enai turi paspaudim\u0173 rodikl\u012f, kuris yra du kartus didesnis, palyginti su kitais remiamais preki\u0173 \u017eenklais \u201eAmazon\u201c. RoAS (gr\u0105\u017ea u\u017e reklamos i\u0161laidas) vidutini\u0161kai yra 28-43% didesnis. Taigi, vaizdo formatas ypa\u010d tinka, kai pardav\u0117jai jau turi vaizdo med\u017eiag\u0105 produktui arba vis tiek j\u0105 gamint\u0173 kitam tikslui.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-441877-identifier\" id=\"amazon-sponsored-products-vs-sponsored-brands-gibt-s-da-einen-unterschied\">Amazon remiamie produktai vs. remiamos prek\u0117s: Ar yra skirtumas?<\/h2><p class=\"theme-wp-block gb-responsive-993999-identifier\">Taip, yra. Ne tik prek\u0117s reklamos atrodo kitaip, bet ir reklamuotojai yra lankstesni savo dizaino at\u017evilgiu ir gali pritaikyti reklamas, pavyzd\u017eiui, keisdami antra\u0161t\u0119, naudojamas nuotraukas ar nukreipimo puslap\u012f. Skirtingai nuo remiam\u0173 produkt\u0173 reklam\u0173, taip pat galima reklamuoti kelis produktus vienu metu, \u012fskaitant per vaizdo \u012fra\u0161us.<\/p><p class=\"theme-wp-block gb-responsive-106567-identifier\">Yra taip pat keletas skirtum\u0173 vietoje ir analiz\u0117je. Remiami produktai yra tam tikras \u012f\u0117jimo ta\u0161kas \u012f <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/reklamuokite-amazon-2025-m-viskas-ka-reikia-zinoti\/\">Amazon reklamos pasaul\u012f<\/a>, o remiamos prek\u0117s reklamos yra \u0161iek tiek pa\u017eangesn\u0117s. Tod\u0117l su pastarosiomis bevilti\u0161kai ie\u0161koma automatin\u0117s kampanijos.<\/p><p class=\"theme-wp-block gb-responsive-398220-identifier\">Be to, remiamos prek\u0117s turi ilgesn\u012f priskyrimo laikotarp\u012f \u2013 14 dien\u0173. Visi tos pa\u010dios prek\u0117s pardavimai, kurie inicijuojami reklama, skai\u010diuojami \u012f pardavimus \u2013 nesvarbu, ar pardavim\u0105 apdoroja prek\u0117s savininkas\/reklamuotojas, Amazon, ar tre\u010diosios \u0161alies pardav\u0117jas. Tod\u0117l pardav\u0117jams nereikia Buy Box Amazon, kad gal\u0117t\u0173 vykdyti remiamos prek\u0117s reklam\u0105.<\/p><div class=\"wp-block-image gb-responsive-535947-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"686\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png\" alt=\"Amazon remiama prek\u0117: Vaizdo formatas ir geriausios praktikos \u017eada auk\u0161tus paspaudim\u0173 rodiklius.\" class=\"wp-image-17821\" style=\"object-fit:cover\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-407x331.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-768x624.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices.png 1240w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\">Fig. 2 | \u0160altinis: <a href=\"https:\/\/perpetua.io\/de\/blog-amazon-sponsored-brands-ads-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perpetua.com<\/a><\/figcaption><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-867010-identifier\" id=\"amazon-sponsored-brands-best-practices-fur-alle-formate\">Amazon remiamos prek\u0117s: Geriausios praktikos visiems formatams<\/h2><p class=\"theme-wp-block gb-responsive-877348-identifier\">Kai kurie geros kampanijos aspektai taikomi visiems remiam\u0173 preki\u0173 tipams. \u0160ios geriausios praktikos tur\u0117t\u0173 b\u016bti neabejotinai apsvarstytos pardav\u0117j\u0173:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-79070-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-347459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Visos naudojamos nuotraukos ir vaizdo \u012fra\u0161ai tur\u0117t\u0173 b\u016bti auk\u0161tos kokyb\u0117s.<\/li><li class=\"theme-wp-block gb-responsive-181067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Sukurkite patraukli\u0105 antra\u0161t\u0119, kuri apimt\u0173 kvietim\u0105 veikti, nespaud\u017eiant kliento.<\/li><li class=\"theme-wp-block gb-responsive-348776-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atlikite A\/B testus, kad rastum\u0117te geriausi\u0105 antra\u0161t\u0117s, nuotraukos ir produkto pasirinkimo derin\u012f.<\/li><li class=\"theme-wp-block gb-responsive-832246-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Naudokite auk\u0161tos kokyb\u0117s <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/kas-yra-amazon-brand-store-kaip-sukurti-savo-amazon-parduotuve\/\">Prek\u0117s parduotuves<\/a>. Sukurkite arba optimizuokite tai pirmiausia, jei reikia.<\/li><li class=\"theme-wp-block gb-responsive-104426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tikslingumas su Prek\u0117s parduotuv\u0117mis kaip nukreipimo puslapiu: \u010cia patartina vykdyti Amazon remiamos prek\u0117s reklam\u0105 naudojant bendresnius raktinius \u017eod\u017eius, kad pasiektum\u0117te klientus, kurie nori nar\u0161yti ir dar neturi konkretaus produkto omenyje.<\/li><li class=\"theme-wp-block gb-responsive-958294-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Su produkto detali\u0173 puslapiais kaip nukreipimo puslapiu: \u0160iuo atveju raktini\u0173 \u017eod\u017ei\u0173 pasirinkimas tur\u0117t\u0173 b\u016bti konkretesnis ir tinkamai apib\u016bdinti reklamuojam\u0105 produkt\u0105.<\/li><li class=\"theme-wp-block gb-responsive-213089-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Apskritai, labiau verta reklamuoti jau gerai veikian\u010dius bestselerius nei stumti silpnus produktus. Reklamuojami produktai tur\u0117t\u0173 tur\u0117ti Buy Box, nors tai n\u0117ra reikalavimas, ir tur\u0117t\u0173 b\u016bti apskritai konkurencingi (kaina, atsiliepimai ir kt.). Pastarasis paprastai kyla i\u0161 to, kad produktas buvo s\u0117kmingas net ir be reklamos.<\/li><li class=\"theme-wp-block gb-responsive-644002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vaizdo reklamos n\u0117ra vaizd\u0173 kampanija. Laikykite vaizdo \u012fra\u0161\u0105 trump\u0105 ir glaust\u0105, parodykite produkt\u0105 per pirmas kelias sekundes ir nepamir\u0161kite, kad vaizdo \u012fra\u0161ai paprastai rodomi be garso (raktinis \u017eodis: subtitrai).<\/li><li class=\"theme-wp-block gb-responsive-144965-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atsi\u017evelkite \u012f tai, kad pardavimai per Amazon did\u0117ja d\u0117l remiam\u0173 preki\u0173 reklam\u0173, ir atitinkamai koreguokite savo atsargas. Jei reikia, sustabdykite reklamas rankiniu b\u016bdu.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-553771-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-745986-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon pateikia visas <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">remiam\u0173 preki\u0173 specifikacijas<\/a> ai\u0161kiai. Ignoruoti jas b\u016bt\u0173 laiko ir pinig\u0173 \u0161vaistymas, nes reklamos, kurios neatitinka specifikacij\u0173, bus tiesiog atmestos.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-561013-identifier\" id=\"wissenswertes-uber-sponsored-brands-ads\">\u012edom\u016bs faktai apie remiamas preki\u0173 reklamas<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492931-identifier\" id=\"wer-kann-sponsored-brands-anzeigen-nutzen\">Kas gali naudoti remiamas preki\u0173 reklamas?<\/h3><p class=\"theme-wp-block gb-responsive-945542-identifier\">Ne kiekvienas pardav\u0117jas automati\u0161kai turi teis\u0119 vykdyti remiamas preki\u0173 reklamas Amazon. Tur\u0117t\u0173 b\u016bti \u012fvykdyti \u012fvair\u016bs kriterijai:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809402-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamuotojas turi tur\u0117ti profesional\u0173 pardav\u0117jo paskyr\u0105 ir <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">u\u017eregistruot\u0105 prek\u0117s \u017eenkl\u0105 su Amazon<\/a> arba pardavimo teises \u0161iam prek\u0117s \u017eenklui. Paskyra turi b\u016bti aktyvi ir teigiamai \u012fvertinta, taip pat tur\u0117ti galiojant\u012f mok\u0117jimo metod\u0105.<\/li><li class=\"theme-wp-block gb-responsive-348433-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nuo 2021 m. rugs\u0117jo m\u0117n. reklamuotojai turi tur\u0117ti prek\u0117s \u017eenklo logotip\u0105. Jis turi atitikti tam tikrus <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies?ref_=a20m_us_wn_sb_020121_spcs_sap#brandlogo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">reikalavimus<\/a>, pavyzd\u017eiui, fonas gali b\u016bti tik baltas arba skaidrus.<\/li><li class=\"theme-wp-block gb-responsive-26477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Be to, prek\u0117s \u017eenklas turi apimti bent tris produktus.<\/li><li class=\"theme-wp-block gb-responsive-275514-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklamuojami produktai neturi b\u016bti draud\u017eiami ir turi priklausyti prieinamai produkt\u0173 kategorijai.<\/li><li class=\"theme-wp-block gb-responsive-166132-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Naudoti produktai n\u0117ra leid\u017eiami.<\/li><li class=\"theme-wp-block gb-responsive-863119-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Visi reklamos \u0161alyje, kurioje yra \u012fd\u0117ta reklama, adresai turi b\u016bti pristatomi.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-951558-identifier\" id=\"how-much-do-sponsored-brands-cost-on-amazon\"><strong>Kiek kainuoja remiamos prek\u0117s Amazon?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-691701-identifier\">Rinkos pardav\u0117jai gali lengvai pereiti \u012f atitinkam\u0105 skyri\u0173 Pardav\u0117jo centre. Po &#8220;Reklamos&#8221; skirtuku yra kampanij\u0173 valdymas, kur galima sukurti nauj\u0105 kampanij\u0105. Taip pat turi b\u016bti nustatytas kampanijos pavadinimas ir kampanijos tipas \u2013 \u0161iuo atveju, remiamos prek\u0117s.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Pm01XmWB8U8\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680477-identifier\" id=\"what-are-the-benefits-of-amazon-sponsored-brand-campaigns\"><strong>Kokie yra Amazon remiam\u0173 preki\u0173 kampanij\u0173 privalumai?<\/strong><\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499744-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-963600-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jos padidina prek\u0117s \u017eenklo matomum\u0105 (prek\u0117s \u017eenklo \u017einomum\u0105)<\/li><li class=\"theme-wp-block gb-responsive-502986-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Jos skland\u017eiai integruojasi \u012f paie\u0161kos rezultat\u0173 puslap\u012f ir da\u017enai n\u0117ra atpa\u017e\u012fstamos kaip reklama klient\u0173.<\/li><li class=\"theme-wp-block gb-responsive-515780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tai lemia efektyv\u0173 pardavim\u0173 padid\u0117jim\u0105.<\/li><li class=\"theme-wp-block gb-responsive-612740-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Klientai suvokia prek\u0117s \u017eenkl\u0105 kaip auk\u0161tos kokyb\u0117s.<\/li><li class=\"theme-wp-block gb-responsive-76838-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon remiam\u0173 preki\u0173 reklamos paprastai turi geresn\u012f RoAS nei, pavyzd\u017eiui, remiam\u0173 produkt\u0173 reklamos.<\/li><li class=\"theme-wp-block gb-responsive-207599-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Gali b\u016bti naudojamos nuotraukos ir vaizdo \u012fra\u0161ai, kurie da\u017enai dar labiau pagerina na\u0161um\u0105.<\/li><li class=\"theme-wp-block gb-responsive-867606-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon remiami produktai ir remiamos prek\u0117s yra labai pana\u0161\u016bs, ta\u010diau pastarosios leid\u017eia didesn\u012f pritaikymo laipsn\u012f. Tai leid\u017eia eksperimentuoti, kad b\u016bt\u0173 rastos optimalios nustatym\u0173 parinktys.<\/li><\/ul><\/div>\t\t<h3 id=\"haufig-gestellte-fragen\" class=\"theme-wp-block theme-block-heading gb-responsive-378621-identifier h3\">\n\t\tToliau pateikiami da\u017enai u\u017eduodami klausimai\t<\/h3>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1641395268977\"><strong class=\"schema-faq-question\"><strong>Kas yra \u201eAmazon Sponsored Brands\u201c skelbimai?<\/strong><\/strong> <p class=\"schema-faq-answer\">R\u0117m\u0117j\u0173 preki\u0173 skelbimas yra vienas i\u0161 trij\u0173 <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-ppc-tips\/\">\u201eAmazon PPC\u201c reklamos format\u0173<\/a>. Jis leid\u017eia reklamuoti prek\u0117s \u017eenkl\u0173 parduotuves, parduotuv\u0117s subpuslapius, taip pat individualius produktus. Iki trij\u0173 nukreipimo puslapi\u0173 yra \u012fmanoma kiekvienam skelbimui. Be to, yra prek\u0117s \u017eenkl\u0173 skelbim\u0173 vaizdo formatu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395290882\"><strong class=\"schema-faq-question\"><strong>Kas yra \u201eAmazon Sponsored Brands\u201c vaizdo \u012fra\u0161ai?<\/strong><\/strong> <p class=\"schema-faq-answer\">Be klasikini\u0173 form\u0173, nuorod\u0173 \u012f prek\u0117s \u017eenkl\u0173 parduotuv\u0119 arba produkto puslap\u012f, reklamuotojai taip pat gali naudoti vaizdo \u012fra\u0161\u0105 skelbime. Tada reklamuojamas tik vienas produktas, kurio detalus puslapis tarnauja kaip nukreipimo puslapis.<\/p> <\/div><strong>Kur rodomi \u201eAmazon\u201c r\u0117m\u0117j\u0173 preki\u0173 skelbimai?<\/strong><\/strong> <p class=\"schema-faq-answer\">R\u0117m\u0117j\u0173 preki\u0173 skelbimai turi \u012fvairias vietas: jie rodomi prie\u0161 arba po organini\u0173 paie\u0161kos rezultat\u0173 paie\u0161kos rezultat\u0173 puslapyje. Vaizdo skelbimai rodomi paie\u0161kos rezultatuose.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395334239\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Kas gali pirkti r\u0117m\u0117j\u0173 preki\u0173 skelbimus?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Paprastai bet kuris \u201eAmazon\u201c pardav\u0117jas, turintis registruot\u0105 prek\u0117s \u017eenkl\u0105 arba turintis pardavimo teises jam, gali vykdyti tokius skelbimus.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395351910\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Kiek kainuoja r\u0117m\u0117j\u0173 preki\u0173 skelbimai \u201eAmazon\u201c?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u010cia negalima nurodyti fiksuoto dienos biud\u017eeto, nes \u201eAmazon\u201c ima mokest\u012f u\u017e r\u0117m\u0117j\u0173 preki\u0173 skelbimus pagal mok\u0117jimo u\u017e paspaudim\u0105 (PPC) princip\u0105. Faktin\u0117 kaina u\u017e paspaudim\u0105 (CPC) ypa\u010d priklauso nuo to, kiek konkurencingas yra raktinis \u017eodis. Skelbimo vieta visada laimima to, kuris yra pasireng\u0119s sumok\u0117ti daugiausiai. Taigi gali b\u016bti raktini\u0173 \u017eod\u017ei\u0173 su daug pasi\u016blytoj\u0173, kurie didina kain\u0105, ir raktini\u0173 \u017eod\u017ei\u0173 su ma\u017eai pasi\u016blytoj\u0173, tod\u0117l kaina nekyla tiek daug.<\/p> <\/div><\/div><div style=\"height:20px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-816531-identifier\" id=\"fazit-sponsored-brands-gehoren-in-jede-werbestrategie\">I\u0161vada: R\u0117m\u0117j\u0173 preki\u0173 skelbimai turi b\u016bti kiekvienoje reklamos strategijoje<\/h2><p class=\"theme-wp-block gb-responsive-160494-identifier\">\u201eAmazon Sponsored Brands\u201c skelbimai gali b\u016bti vienas i\u0161 pirm\u0173j\u0173 reklamos format\u0173, kuriuos i\u0161bando rinkos pardav\u0117jai \u2013 ta\u010diau tai nerei\u0161kia, kad jie tur\u0117t\u0173 b\u016bti atmesti augant reklamuotojo patir\u010diai. Prie\u0161ingai! Jie ne tik padidina prek\u0117s \u017eenklo matomum\u0105 \u201eAmazon\u201c, bet taip pat gali skatinti individualius produktus. Be to, jie da\u017enai turi geresn\u012f RoAS nei kiti PPC skelbimai.<\/p><p class=\"theme-wp-block gb-responsive-704127-identifier\">Ta\u010diau yra keletas dalyk\u0173, \u012f kuriuos reikia atsi\u017evelgti: naudojamos nuotraukos ir vaizdo \u012fra\u0161ai tur\u0117t\u0173 b\u016bti auk\u0161tos kokyb\u0117s, o produktai tur\u0117t\u0173 i\u0161laikyti Buy Box, kad dienos biud\u017eetas galiausiai nepasitarnaut\u0173 konkurencijai. Tik tada jie yra vertinga visapusi\u0161kos strategijos dalis.<\/p><p class=\"theme-wp-block gb-responsive-763119-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 Kevin Carden \u2013 stock.adobe.com \/ 1 pav. @ amazon.de \/ 2 pav. @ perpetua.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Be klasikini\u0173 remiam\u0173 produkt\u0173 skelbim\u0173, remiami preki\u0173 \u017eenklai taip pat yra \u201eAmazon\u201c reklamos dalis. Skirtingai nuo daugelio kit\u0173 reklamos format\u0173, \u0161io tipo skelbimas nesusitelkia \u012f vien\u0105 produkt\u0105, bet pabr\u0117\u017eia vis\u0105 preki\u0173 \u017eenkl\u0105. Tod\u0117l nenuostabu, kad preki\u0173 \u017eenkl\u0173 kampanija pirmiausia tarnauja preki\u0173 \u017eenklo \u017einomumo didinimui ir tur\u0117t\u0173 b\u016bti klasifikuojama vir\u0161utin\u0117je rinkodaros kanalo dalyje. Ta\u010diau su gerai<\/p>\n","protected":false},"author":3,"featured_media":17807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1149],"tags":[],"class_list":["post-224094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamuokite-su-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eAmazon Advertising\u201c: Kaip r\u0117m\u0117j\u0173 preki\u0173 skelbimai i\u0161ry\u0161kina j\u016bs\u0173 prek\u0117s \u017eenkl\u0105<\/title>\n<meta name=\"description\" content=\"\u201eAmazon\u201c r\u0117m\u0117j\u0173 preki\u0173 skelbimai padeda jums padaryti savo prek\u0117s \u017eenkl\u0105 labiau \u017einom\u0105. Leiskite savo prek\u0117s \u017eenklui spind\u0117ti \u201eAmazon\u201c.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eAmazon Advertising\u201c: Kaip r\u0117m\u0117j\u0173 preki\u0173 skelbimai i\u0161ry\u0161kina j\u016bs\u0173 prek\u0117s \u017eenkl\u0105\" \/>\n<meta property=\"og:description\" content=\"\u201eAmazon\u201c r\u0117m\u0117j\u0173 preki\u0173 skelbimai padeda jums padaryti savo prek\u0117s \u017eenkl\u0105 labiau \u017einom\u0105. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/#faq-question-1641395268977\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/#faq-question-1641395268977\",\"name\":\"Kas yra Amazon remiamos prek\u0117s reklamos?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Remiama prek\u0117s reklama yra viena i\u0161 trij\u0173 <a href=\\\"#[pref-link id=9570 pref-lang=lt]\\\">Amazon PPC reklamos format\u0173<\/a>. Tai leid\u017eia reklamuoti Prek\u0117s parduotuves, parduotuv\u0117s subpuslapius, taip pat individualius produktus. Iki trij\u0173 nukreipimo puslapi\u0173 yra \u012fmanoma kiekvienai reklamai. Be to, yra prek\u0117s reklamos vaizdo formatu.\",\"inLanguage\":\"lt-LT\"},\"inLanguage\":\"lt-LT\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/#faq-question-1641395290882\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-remiami-prekiu-zenklai-kaip-issiskirti-tarp-tukstanciu\/#faq-question-1641395290882\",\"name\":\"Kas yra Amazon remiamos prek\u0117s vaizdo \u012fra\u0161ai?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Be klasikini\u0173 form\u0173, nuorod\u0173 \u012f Prek\u0117s parduotuv\u0119 ar produkto puslap\u012f, reklamuotojai taip pat gali naudoti vaizdo \u012fra\u0161\u0105 reklamoje. 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