{"id":224112,"date":"2020-03-20T12:37:00","date_gmt":"2020-03-20T12:37:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/repricer-amazon-pasak-tyrimo-tai-yra-sekmingiausi-metodai-buy-box-pelnui\/"},"modified":"2020-03-20T12:37:00","modified_gmt":"2020-03-20T12:37:00","slug":"repricer-amazon-pasak-tyrimo-tai-yra-sekmingiausi-metodai-buy-box-pelnui","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/repricer-amazon-pasak-tyrimo-tai-yra-sekmingiausi-metodai-buy-box-pelnui\/","title":{"rendered":"Repricer Amazon: Pasak tyrimo, tai yra s\u0117kmingiausi metodai Buy Box pelnui."},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-119906-identifier\">Tyrimas &#8220;Empirin\u0117 algoritminio kainodaros analiz\u0117 Amazon Marketplace&#8221; i\u0161 Northeastern University Boston* nustat\u0117, kaip internetiniai ma\u017emenininkai naudoja Repricer, j\u0173 kainodaros strategijas ir kaip pla\u010diai Repricer yra Amazon. Tyrim\u0173 komanda pasirinko Amazon, nes \u0161is internetinis mil\u017einas tapo did\u017eiausia pasauline rinka internetiniams ma\u017emenininkams i\u0161 JAV, Europos ir Azijos.<\/p><p class=\"theme-wp-block gb-responsive-969619-identifier\">Per keturi\u0173 m\u0117nesi\u0173 laikotarp\u012f tyrim\u0173 komanda surinko vie\u0161us duomenis i\u0161 beveik 1,700 geriausiai parduodam\u0173 produkt\u0173 Amazon. Tai leido identifikuoti 500 internetini\u0173 ma\u017emeninink\u0173, kurie labai tik\u0117tina naudoja Repricer. V\u0117liau tyrimui buvo sukurti metodai, skirti atpa\u017einti ir analizuoti kainodaros algoritmus bei Repricer elges\u012f rinkoje. Tyrim\u0173 komanda tyrin\u0117jo internetini\u0173 ma\u017emeninink\u0173 ypatybes ir apib\u016bdino kain\u0173 keitimo strategij\u0173 poveik\u012f rinkos dinamikai.<\/p><p class=\"theme-wp-block gb-responsive-72367-identifier\"><em>Kas nors, kam reikia \u0161iek tiek atnaujinimo \u0161iuo klausimu, gali rasti visk\u0105 apie tem\u0105: \u201c<a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/14-didziausios-klaidos-pervertinant-kainas\/\">Kas yra kain\u0173 keitimas ir koki\u0173 14 did\u017eiausi\u0173 klaid\u0173 tur\u0117t\u0173 vengti pardav\u0117jai?<\/a>\u201d <\/em><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-661974-identifier\" id=\"tab-con-6\">Teorinis pirk\u0117jas apsiperka be Prime paskyros<\/h2><p class=\"theme-wp-block gb-responsive-684279-identifier\">Nors JAV \u012fmon\u0117 Amazon visame pasaulyje u\u017efiksavo daugiau nei <a href=\"https:\/\/t3n.de\/news\/amazon-hat-weltweit-150-millionen-1247966\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 milijon\u0173 Prime vartotoj\u0173<\/a>, Northeastern University Boston tyr\u0117jai pasirinko ne-Priemokos vartotojo paskyr\u0105 duomen\u0173 rinkimui. <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/14-svarbiausiu-kriteriju-kaip-laimeti-buy-box-amazon-ir-kaip-kontroliuoti-savo-metrika\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA siuntimas turi reik\u0161ming\u0105 poveik\u012f Buy Box akcij\u0173 paskirstymui<\/a>. Mokslinink\u0173 nuomone, internetini\u0173 ma\u017emeninink\u0173 pasi\u016blymai, kurie nesuteikia Prime siuntimo, grei\u010diausiai b\u016bt\u0173 buv\u0119 filtruojami Amazon algoritmo. Tai reik\u0161mingai pakeist\u0173 tyrimo rezultatus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-698953-identifier\" id=\"tab-con-1\">Kas i\u0161 karto patrauk\u0117 tyr\u0117j\u0173 d\u0117mes\u012f?<\/h3><p class=\"theme-wp-block gb-responsive-719966-identifier\">Tyrimo metu mokslininkai pasteb\u0117jo, kad internetiniai ma\u017emenininkai, naudojantys Repricer, atrodo, yra s\u0117kmingesni nei pardav\u0117jai, kurie jo nenaudoja. Pirmoji pardav\u0117j\u0173 grup\u0117 si\u016blo ma\u017eiau produkt\u0173, ta\u010diau gauna \u017eymiai daugiau klient\u0173 atsiliepim\u0173. Tai rodo, kad d\u0117l to pasiekiamas daug didesnis pardavim\u0173 kiekis.<\/p><p class=\"theme-wp-block gb-responsive-5873-identifier desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Be to, internetiniai ma\u017emenininkai su Repricer da\u017eniau laimi Buy Box, nors jie nesi\u016blo ma\u017eiausios kainos. Ta\u010diau tyr\u0117jai taip pat pasteb\u0117jo, kad bandymas laim\u0117ti <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/infografika-sie-yra-13-zingsniu-iki-amazon-buy-box-pelno\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Box<\/a> su ma\u017eiausia kaina lemia reik\u0161mingus kain\u0173 svyravimus atitinkamuose pasi\u016blymuose. Tai, savo ruo\u017etu, supainioja pirk\u0117jus ir sukelia klient\u0173 nepatenkinim\u0105.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-988948-identifier\" id=\"tab-con-2\">Tyrimo rezultat\u0173 santrauka<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-532157-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-345481-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Steb\u0117jim\u0173 metu <strong>tik 13% pasi\u016blym\u0173 tur\u0117jo fiksuot\u0105 kain\u0105 Buy Box.<\/strong> <strong>Ta\u010diau 50% produkt\u0173 u\u017efiksavo daugiau nei 14 poky\u010di\u0173 per dien\u0105<\/strong><strong>.<\/strong><\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-729172-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg\" alt=\"Cituojama i\u0161 \u0160iaur\u0117s ryt\u0173 Bostono universiteto tyrimo apie Repricer naudojim\u0105 Amazon\" class=\"wp-image-1884\" style=\"width:443px;height:432px\" title=\"SELLERLOGIC-tyrimas-cituojama-Repricer-Amazon-5\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142901\/SellerLogic-Studie-Quotes-Repricer-Amazon-5.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-768106-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-497135-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pardav\u0117jas, laimintis Buy Box, i\u0161lieka nuoseklus 31% geriausiai parduodam\u0173 preki\u0173. D\u0117l likusi\u0173 pasi\u016blym\u0173 Amazon Buy Box laim\u0117tojai ir j\u0173 kainos yra labai dinami\u0161ki. Kai kurie produktai per dien\u0105 patiria kelis \u0161imtus kain\u0173 koregavim\u0173.<\/li><li class=\"theme-wp-block gb-responsive-614802-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Tik 60% geriausi\u0173 pardav\u0117j\u0173 laimi Buy Box.<\/strong> Apibendrinant, tyrimo rezultatai rodo, kad NE TIK kaina yra lemiama skiriant Buy Box.<\/li><li class=\"theme-wp-block gb-responsive-209413-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Norint gauti prasmingus rezultatus, tyrim\u0173 komanda apsvarst\u0117 kain\u0105, pardav\u0117jo atsiliepimus ir atsiliepim\u0173 skai\u010di\u0173 \u2013 \u0161ie taip pat turi \u012ftakos Buy Box akcij\u0173 paskirstymui. Ta\u010diau pagal Amazon ir remiantis daugelio internetini\u0173 ma\u017emeninink\u0173 steb\u0117jimais, papildomi veiksniai, tokie kaip pardavim\u0173 apimtis, atsakymo laikas, laiku pristatymas ir kt., yra lemiami Buy Box paskirstyme. \u0160i\u0173 veiksni\u0173 nebuvo galima i\u0161matuoti tyrimo apimtyje, tod\u0117l jie n\u0117ra tyrimo rezultat\u0173 dalis.<\/li><li class=\"theme-wp-block gb-responsive-311292-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Steb\u0117jimo laikotarpiu tyr\u0117jai i\u0161band\u0117 teorij\u0105, kad ma\u017eiausia kaina laimi Buy Box 100% atvej\u0173. Tai \u012fvyksta tik 50-60% atvej\u0173.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-662244-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg\" alt=\"Cituojama i\u0161 \u0160iaur\u0117s ryt\u0173 Bostono universiteto tyrimo apie Repricer naudojim\u0105 Amazon\" class=\"wp-image-2413\" style=\"width:443px\" title=\"SELLERLOGIC-tyrimas-cituojama-Repricer-Amazon-4\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142833\/SellerLogic-Studie-Quotes-Repricer-Amazon-Dynamik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-411659-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-939883-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vertinant veiksnius, kurie buvo atsakingi u\u017e Buy Box laim\u0117jim\u0105 steb\u0117jimo laikotarpiu, \u201eKain\u0173 skirtumas iki ma\u017eiausios\u201c ir \u201eKain\u0173 santykis iki ma\u017eiausios\u201c gavo did\u017eiausias vertes \u2013 0.36 ir 0.33. <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/fulfilled-by-amazon-kam-tinka-amazon-fba\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBA naudojimas<\/a> buvo vertinamas tik 0.02. \u0160is svoris yra tik d\u0117l to, kad pasirinktam ne-Prime vartotojo paskyrai FBA pasi\u016blymai neturi reik\u0161mingo vaidmens.<\/li><li class=\"theme-wp-block gb-responsive-846399-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Da\u017eniausiai naudojamos kainodaros strategijos yra: ma\u017eiausia arba antroji ma\u017eiausia kaina, palyginti su Amazon.<\/strong><\/li><li class=\"theme-wp-block gb-responsive-901513-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Da\u017eniausiai taikoma kainodaros strategija yra b\u016bti \u017eemiau ma\u017eiausios kainos.<\/strong> Duomen\u0173 rinkimo metu Amazon taip pat buvo analizuojama kaip internetinis ma\u017emenininkas. Rezultatai ai\u0161kiai rodo, kad <a href=\"https:\/\/www.amazon-watchblog.de\/\/marktplatz\/2039-amazon-produkte-teurer.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon neb\u016btinai nustato kainas \u017eemiau kit\u0173 pardav\u0117j\u0173.<\/a><\/li><li class=\"theme-wp-block gb-responsive-478815-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Amazon vaidmuo kaip pardav\u0117jas:<\/strong> Amazon toliau dominuoja rinkoje savo platformoje, si\u016blydama apie 75% vis\u0173 geriausiai parduodam\u0173 produkt\u0173 steb\u0117jimo laikotarpiu. Kai Amazon konkuruoja su \u201ene-Repricer-pardav\u0117jais\u201c, internetinis mil\u017einas u\u017eima auk\u0161\u010diausias pozicijas 96% atvej\u0173. Ta\u010diau, kai Buy Box u\u017eima \u201eRepricer-pardav\u0117jai\u201c tam tikriems produktams, Amazon pasirodo tarp 5 geriausi\u0173 pardav\u0117j\u0173 88% atvej\u0173.<\/li><\/ul><\/div><div class=\"wp-block-image gb-responsive-303599-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg\" alt=\"Repricer Amazon: Pagal tyrim\u0105, tai yra s\u0117kmingiausi metodai Buy Box pelnui\" class=\"wp-image-2787\" style=\"width:443px\" title=\"SELLERLOGIC-tyrimas-cituojama-Repricer-Amazon-7\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/sellerLogic-studie-quotes-repricer-amazon-preisstrategie.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-584253-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon wp-block-list\"><li class=\"theme-wp-block gb-responsive-4957-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Paprastai kain\u0173 skirtumas tarp Amazon ir kitos ma\u017eiausios kainos yra apie 15-30%. Tyr\u0117j\u0173 nuomone, tai yra d\u0117l mokes\u010di\u0173, kuriuos pardav\u0117jai privalo mok\u0117ti Amazon.<\/li><li class=\"theme-wp-block gb-responsive-913709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tyrimo metu dar kart\u0105 paai\u0161k\u0117jo, kad internetiniai ma\u017emenininkai, naudojantys Repricer, koncentruojasi \u012f palyginti nedidel\u012f produkt\u0173 skai\u010di\u0173, kuriuos gali \u012fsigyti dideliais kiekiais u\u017e ma\u017eas pardav\u0117j\u0173 kainas.<\/li><li class=\"theme-wp-block gb-responsive-792759-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Internetiniai ma\u017emenininkai, naudojantys Repricer, gauna \u017eymiai daugiau atsiliepim\u0173<\/strong> nei \u201ene-Repricer-pardav\u0117jai.\u201c Tam gali b\u016bti dvi prie\u017eastys: pirma, \u0161ie pardav\u0117jai turi daug didesn\u0119 pardavim\u0173 apimt\u012f nei \u201ene-Repricer-pardav\u0117jai.\u201c Antra, s\u0117kmingi pardav\u0117jai imasi aktyvesnio po\u017ei\u016brio, kai kalbama apie <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/5-patarimai-kaip-tvarkytis-su-neigiamomis-apzvalgomis-kaip-pagerinti-savo-klientu-komunikacija\/\" target=\"_blank\" rel=\"noreferrer noopener\">klient\u0173 atsiliepim\u0173 rinkim\u0105<\/a>.<\/li><li class=\"theme-wp-block gb-responsive-159830-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Galiausiai: <strong>Ar Repricer pardav\u0117jai yra s\u0117kmingesni laimint Buy Box?<\/strong> Tyrimas parod\u0117, kad taip i\u0161 tikr\u0173j\u0173 yra: pardav\u0117jai su Repricer laimi Buy Box \u017eymiai didesne tikimybe. Tyrimas taip pat parod\u0117, kad Repricer pardav\u0117jai da\u017eniau <strong>konkuruoja d\u0117l Buy Box su didesne arba lygiaverte kaina nei pardav\u0117jai, kurie koncentruojasi tik \u012f ma\u017eiausi\u0105 kain\u0105.<\/strong> Ta\u010diau, nors Repricer pardav\u0117jai nesi\u016blo ma\u017eiausi\u0173 kain\u0173, jie sugeba laim\u0117ti Buy Box ir generuoti daugiau pajam\u0173 d\u0117ka savo pardavim\u0173 istorijos, klient\u0173 atsiliepim\u0173 ir pardavim\u0173 apimties.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-347111-identifier\" id=\"tab-con-3\">I\u0161vada<\/h2><p class=\"theme-wp-block gb-responsive-491579-identifier\">Kaip jau prane\u0161\u0117me, ma\u017eiausia kaina Amazon n\u0117ra garantija laim\u0117ti Buy Box \u2013 <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/paleiskite-su-teisinga-kainodaros-strategija-raskite-strategija-kuri-tikrai-tinka-jusu-verslui-su-sellerlogic-repricer-iskaitant-praktinius-pavyzdzius\/\" target=\"_blank\" rel=\"noreferrer noopener\">tai labiau susij\u0119 su strategija<\/a>. \u0160iaur\u0117s ryt\u0173 Bostono universiteto tyrimas patvirtina, kad tik tie pardav\u0117jai, kurie dirba su pagrindiniais Amazon rodikliais, gerai i\u0161mano rink\u0105 ir teisingai pozicionuoja savo produktus, yra s\u0117kmingi Amazon. Repricer naudojimas yra s\u0117kming\u0173 pardav\u0117j\u0173 strategij\u0173 dalis. Ypa\u010d kai tikslas yra ne tik laim\u0117ti Buy Box, bet ir parduoti u\u017e geriausi\u0105 \u012fmanom\u0105 kain\u0105. Tiesiogiai konkuruojant su Amazon, Repricer naudojimas yra b\u016btinas.<\/p><p class=\"theme-wp-block gb-responsive-34096-identifier\">Pasirenkant Repricer, Amazon pardav\u0117jas turi ne tik apsvarstyti kiekvieno tiek\u0117jo privalumus ir tr\u016bkumus, bet ir dirbti su atitinkama technologija. Daroma skirtumas tarp taisykl\u0117mis pagr\u012fst\u0173 ir dinami\u0161k\u0173 Repricer. Jei norite i\u0161laikyti visi\u0161k\u0105 kontrol\u0119 savo kainodaros strategijai, taisykl\u0117mis pagr\u012fstas Repricer yra tinkamas produktas \u2013 ta\u010diau tai reikalauja daug laiko. Dinaminis Repricer renka duomenis, analizuoja juos ir nuolat pritaiko kainodaros strategij\u0105.<\/p><p class=\"theme-wp-block gb-responsive-563665-identifier\"><a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-kainu-optimizavimas-5-priezastys-kodel-repricer-yra-nepakeiciamas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dinaminiai Repricer da\u017enai yra pelningesni<\/a> \u2013 taisykl\u0117s gali prie\u0161tarauti viena kitai ir da\u017enai lemti, kad kainos koreguojamos tik \u017eemyn. Dinamin\u0117je kainodaroje taisykl\u0117s nustatomos ir pritaikomos pa\u010dio Repricer \u2013 priklausomai nuo rinkos situacijos.<\/p><p class=\"theme-wp-block gb-responsive-547191-identifier has-small-font-size\"><em>*\u0160altinis: Chen, L., Mislove, A., &#038; Wilson, C. (2016). <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/dl.acm.org\/doi\/10.1145\/2872427.2883089?cookieSet=1\">Empirin\u0117 algoritmin\u0117s kainodaros analiz\u0117 Amazon rinkoje.<\/a> 25-osios Tarptautin\u0117s konferencijos apie pasaulin\u012f tinkl\u0105 med\u017eiaga.<\/em><\/p><p class=\"theme-wp-block gb-responsive-521120-identifier has-small-font-size\">Vaizdo kreditas: \u00a9 Feng Yu \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Tyrimas &#8220;Empirin\u0117 algoritminio kainodaros analiz\u0117 Amazon Marketplace&#8221; i\u0161 Northeastern University Boston* nustat\u0117, kaip internetiniai ma\u017emenininkai naudoja Repricer, j\u0173 kainodaros strategijas ir kaip pla\u010diai Repricer yra Amazon. Tyrim\u0173 komanda pasirinko Amazon, nes \u0161is internetinis mil\u017einas tapo did\u017eiausia pasauline rinka internetiniams ma\u017emenininkams i\u0161 JAV, Europos ir Azijos. Per keturi\u0173 m\u0117nesi\u0173 laikotarp\u012f tyrim\u0173 komanda surinko vie\u0161us duomenis i\u0161<\/p>\n","protected":false},"author":8,"featured_media":2791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1167,1152],"tags":[],"class_list":["post-224112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patarimai-amp-triukai","category-visi-apie-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tyrimas patvirtina Repricer vert\u0119 Buy Box pelnui<\/title>\n<meta name=\"description\" content=\"Repricer pla\u010diai naudojami elektronin\u0117je prekyboje. 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