{"id":224124,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/logistikos-tendencijos-2023-3-dalis-sie-trys-pokyciai-elektronineje-prekyboje-turetu-buti-pastebeti-internetiniu-mazmenininku\/"},"modified":"2022-12-13T06:21:00","modified_gmt":"2022-12-13T06:21:00","slug":"logistikos-tendencijos-2023-3-dalis-sie-trys-pokyciai-elektronineje-prekyboje-turetu-buti-pastebeti-internetiniu-mazmenininku","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/logistikos-tendencijos-2023-3-dalis-sie-trys-pokyciai-elektronineje-prekyboje-turetu-buti-pastebeti-internetiniu-mazmenininku\/","title":{"rendered":"Logistikos tendencijos 2023 (3 dalis) \u2013 \u0161ie trys poky\u010diai elektronin\u0117je prekyboje tur\u0117t\u0173 b\u016bti pasteb\u0117ti internetini\u0173 ma\u017emeninink\u0173"},"content":{"rendered":"

Elektroninei prekybai logistika yra ypatingas i\u0161\u0161\u016bkis. Ypa\u010d d\u0117l nuolat augan\u010dio u\u017esakym\u0173 kiekio ir su juo susijusi\u0173 begalini\u0173 paket\u0173 ir paskirties viet\u0173. Daugelis ma\u017emeninink\u0173 da\u017enai pasiekia savo ribas su paketais. Ta\u010diau logistikos tendencijos 2023 taip pat si\u016blo impulsus \u0161iai jaudinan\u010diai sri\u010diai, kad b\u016bt\u0173 galima valdyti paket\u0173 sraut\u0105 viena vertus ir s\u0117kmingai apsvarstyti svarbias temas, tokias kaip tvarumas, kita vertus. M\u016bs\u0173 tre\u010dioje ir paskutin\u0117je dalyje apie elektronin\u0117s prekybos tendencijas 2023 mes parodysime, \u012f k\u0105 atkreipti d\u0117mes\u012f logistikoje art\u0117jan\u010diais metais ir kaip tai s\u0117kmingai \u012fgyvendinti.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t1 dalis: Elektronin\u0117s prekybos tendencijos 2023 \u2013 \u0161ie trys poky\u010diai formuoja e-komercijos strategijas art\u0117jan\u010diais metais<\/a>\n\t\t\t<\/div>\n\t\t\t
2022 metai l\u0117tai art\u0117ja prie pabaigos. \u0160iais metais daugelis poky\u010di\u0173 taip pat paveik\u0117 internetinius ma\u017emenininkus ir suk\u016br\u0117 nauj\u0173 impuls\u0173 elektronin\u0117je prekyboje. Art\u0117jant met\u0173 pabaigai, dabar at\u0117jo laikas pa\u017evelgti \u012f elektronin\u0117s prekybos tendencijas 2023.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t1 dalis: Marketingo tendencijos 2023 \u2013 \u0161ie keturi poky\u010diai yra svarb\u016bs s\u0117kmingam marketingui elektronin\u0117je prekyboje<\/a>\n\t\t\t<\/div>\n\t\t\t
M\u016bs\u0173 paskutiniame \u012fra\u0161e mes atid\u017eiau pa\u017evelg\u0117me \u012f elektronin\u0117s prekybos strategij\u0173 tendencijas. Ta\u010diau marketinge taip pat atsiveria naujos galimyb\u0117s, o jau \u017einomi kanalai \u012fgauna svarb\u0105. Nes socialin\u0117 prekyba tampa vis svarbesn\u0117.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Logistikos tendencijos 2023 \u2013 tvarumas, pristatymo b\u016bdai ir gr\u0105\u017einimai d\u0117mesio centre<\/h2>

Yra trys centrin\u0117s logistikos tendencijos 2023 elektronin\u0117je prekyboje art\u0117jan\u010diais metais. Tikriausiai did\u017eiausia tema yra tvarumas. Ta\u010diau taip pat b\u016bdas, kaip pristatymai pasiekia klientus, taps s\u0117km\u0117s kriterijumi internetiniams ma\u017emenininkams vis labiau konkurencingoje aplinkoje. Ir galiausiai, pramon\u0117 r\u016bpinasi pusiausvyra tarp tvarumo ir gr\u0105\u017einim\u0173.<\/p>

1. Tvarumas, socialin\u0117 atsakomyb\u0117 ir rekomercija<\/h3>

Tvarumas \u2013 Nachhaltigkeit \u2013 jau kelerius metus yra tendencij\u0173 tema elektronin\u0117je prekyboje. Ir tai vyksta keliais lygmenimis. Viena vertus, ekologiniu, kita vertus, ekonominiu ir socialiniu. I\u0161tekli\u0173 vartojimas yra tema, kuri \u0161iandien r\u016bpi klientams. Ir, deja, elektronin\u0117 prekyba da\u017enai vis dar kovoja su prastu \u012fvaizd\u017eiu, susijusiu su ekologiniu tvarumu \u2013 ypa\u010d tokiose srityse kaip drabu\u017eiai ir elektronika. Klientai taip pat \u0161iandien vis labiau atkreipia d\u0117mes\u012f \u012f socialin\u0119 ir ekonomin\u0119 atsakomyb\u0119, bent jau tam tikra prasme. Ypa\u010d su dideliais ma\u017emenininkais klientai vis labiau koncentruojasi \u012f \u0161\u012f aspekt\u0105.<\/p>

Ta\u010diau net kaip ma\u017eas ma\u017emenininkas netur\u0117tum\u0117te tik ra\u0161yti tvarumo savo darbotvark\u0117je popieriuje, bet labiau pl\u0117toti holistinius tvarumo konceptus<\/a>: pradedant nuo preki\u0173 asortimento (tvariai pagamintos prek\u0117s) iki siuntimo ir gr\u0105\u017einim\u0173 tvarkymo (daugiau apie tai 2 ir 3 punktuose) iki darbo s\u0105lyg\u0173 vert\u0117s grandin\u0117je.<\/p>

Kaip internetiniai ma\u017emenininkai gali tapti tvaresni siuntimo srityje, apibendrina Micha Augstein, PARCEL.ONE \u012fk\u016br\u0117jas ir generalinis direktorius: \u201eMa\u017emenininkai gali koreguoti kelis veiksnius siuntime, kad jis b\u016bt\u0173 tvaresnis. Pradedant nuo pakuot\u0117s med\u017eiagos: \u010dia jie turi galimyb\u0119 labiau pasikliauti ekologi\u0161ku kartonu arba naudoti daugkartinius siuntimo mai\u0161elius. \u0160iuos mai\u0161elius klientai gali gr\u0105\u017einti nemokamai ir juos gali pakartotinai naudoti ma\u017emenininkas. Ta\u010diau net u\u017epildymo med\u017eiaga gali tapti tvaresn\u0117. Vietoj burbulin\u0117s pl\u0117vel\u0117s, kukur\u016bz\u0173 granul\u0117s yra tinkama alternatyva. Siuntime ma\u017emenininkai taip pat gali pasikliauti optimizuotu mar\u0161rutizavimu (t. y. kelio paie\u0161ka), kad transporto mar\u0161rutai b\u016bt\u0173 kuo ekologi\u0161kesni.\u201c<\/p>

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\u201eMa\u017emenininkai gali koreguoti kelis veiksnius siuntime, kad jis b\u016bt\u0173 tvaresnis. Pradedant nuo pakuot\u0117s med\u017eiagos. \u010cia jie turi galimyb\u0119 labiau pasikliauti ekologi\u0161ku kartonu arba naudoti daugkartinius siuntimo mai\u0161elius. \u0160iuos mai\u0161elius klientai gali gr\u0105\u017einti nemokamai ir juos gali pakartotinai naudoti ma\u017emenininkas. Ta\u010diau net u\u017epildymo med\u017eiaga gali tapti tvaresn\u0117. Vietoj burbulin\u0117s pl\u0117vel\u0117s, kukur\u016bz\u0173 granul\u0117s yra tinkama alternatyva. Siuntime ma\u017emenininkai taip pat gali pasikliauti optimizuotu mar\u0161rutizavimu, kad transporto mar\u0161rutai b\u016bt\u0173 kuo ekologi\u0161kesni.\u201c<\/span><\/p>\nMicha Augstein, PARCEL.ONE \u012fk\u016br\u0117jas ir generalinis direktorius<\/cite><\/blockquote>

Kitas tvarumo aspektas yra rekomercija. Vis daugiau \u012fmoni\u0173 pereina prie drabu\u017ei\u0173 ir elektronikos si\u016blymo antrin\u0117je rinkoje arba atnaujint\u0173 \u2013 paprastai su didesn\u0117mis nuolaidomis. Id\u0117ja u\u017e jos yra paprasta: ma\u017emenininkai veikia tvarumo labui, suteikdami klientams galimyb\u0119 kartu taupyti i\u0161teklius.<\/p>

Rekomercija yra ne tik tendencija drabu\u017ei\u0173 ir elektronikos srityje, bet taip pat gerai \u017einoma knyg\u0173 ir multimedijos segmente. Ma\u017emenininkai, si\u016blantys produktus \u0161iose kategorijose, gali pasinaudoti naujomis tikslin\u0117mis grup\u0117mis per rekomercij\u0105, tuo pa\u010diu prisid\u0117dami prie aplinkos, kaip patvirtina Hagen Meischner, \u201eShopify\u201c partneri\u0173 vadybininkas: \u201eTvarumo svarba tarp vartotoj\u0173 ir preki\u0173 \u017eenkl\u0173 toliau did\u0117s, o antriniai produktai vaidins vis svarbesn\u012f vaidmen\u012f. Be to, vartotoj\u0173 kain\u0173 jautrumas bus dar vienas aspektas, kuris pagreitins \u0161i\u0105 tendencij\u0105.\u201c<\/p>

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\u201eTvarumo svarba tarp vartotoj\u0173 ir preki\u0173 \u017eenkl\u0173 toliau did\u0117s, o antriniai produktai vaidins vis svarbesn\u012f vaidmen\u012f. Be to, vartotoj\u0173 kain\u0173 jautrumas bus dar vienas aspektas, kuris pagreitins \u0161i\u0105 tendencij\u0105.\u201c<\/span><\/p>\nHagen Meischner, \u201eShopify\u201c partneri\u0173 vadybininkas<\/cite><\/blockquote>

2. Pristatymas d\u0117mesio centre: lemiamas veiksnys klient\u0173 gr\u0105\u017einimui<\/h3>

Ypa\u010d 2022 metais tiekimo grandin\u0117s problemos nuolat buvo d\u0117mesio centre tiek ma\u017emenininkams, tiek klientams. D\u0117l COVID-19 pandemijos ir karo Ukrainoje tiekimo grandin\u0117s yra ir artimiausiu metu liks stipriai apkrautos. Tu\u0161ti lentynos sand\u0117liuose ir fizin\u0117se ma\u017emenin\u0117s prekybos erdv\u0117se yra rimtas sm\u016bgis klient\u0173 patir\u010diai. Preki\u0173 pristatymo b\u016bdas (arba galimyb\u0117 jas pristatyti) da\u017enai lemia, ar klientai v\u0117l apsipirks parduotuv\u0117je, ar ne. Ta\u010diau \u0161iuo metu kyla klausimas, kaip 2023 metais bus galima laikytis pristatymo termin\u0173. Be proaktyvaus planavimo logistikoje, ypa\u010d d\u0117l preki\u0173 u\u017esakymo, ma\u017emenininkai tur\u0117t\u0173 steb\u0117ti alternatyvius produktus ir ypa\u010d atkreipti d\u0117mes\u012f \u012f skaidrum\u0105 klient\u0173 komunikacijoje. Tai bus ne tik lemiama tiekimo grandin\u0117s problem\u0173 metu, bet ir liks svarbi tema ir ateityje.<\/p>

Kaip min\u0117ta, tvarumas vis labiau vaidina svarb\u0173 vaidmen\u012f logistikoje. Tvar\u016bs pakuo\u010di\u0173 materialai ir optimizuoti siuntimo mar\u0161rutai gali pad\u0117ti \u0161iuo atveju. Ta\u010diau taip pat kyla klausimas, su kuriais partneriais ma\u017emenininkai nori bendradarbiauti siuntimo srityje. Kai kurie paslaug\u0173 teik\u0117jai jau si\u016blo mar\u0161rut\u0173 optimizavim\u0105 arba yra apr\u016bpin\u0119 savo transporto priemones alternatyviais varikliais.<\/p>

3. Kai netinka \u2013 lemiamas gr\u0105\u017einim\u0173 aspektas<\/h3>

Galiausiai, gr\u0105\u017einim\u0173 srityje poky\u010diai taps logistikos tendencija 2023 metais. \u010cia tvarumas taip pat vaidina centrin\u012f vaidmen\u012f. Pasak \u201eStatista\u201c, 2020 metais buvo gr\u0105\u017einta 315 milijon\u0173 paket\u0173<\/a>. Augant u\u017esakym\u0173 skai\u010diui, did\u0117ja ir gr\u0105\u017einim\u0173 skai\u010dius. Kalbant apie tvarum\u0105, bet taip pat d\u0117l augan\u010di\u0173 transporto i\u0161laid\u0173, ma\u017emenininkai 2023 metais tur\u0117s perm\u0105styti savo strategijas. Jau dabar nemokami gr\u0105\u017einimai nebe\u012fmanomi kai kuriose \u012fmon\u0117se, kaip pa\u017eymi Micha Augstein: \u201eGeriausi siuntimai, \u017einoma, yra tie, kurie visai nesukelia gr\u0105\u017einimo \u2013 ta\u010diau praktikoje tai beveik ne\u012fmanoma. Vis d\u0117lto kai kurie ma\u017emenininkai dabar daro nemokamus gr\u0105\u017einimus i\u0161imtimi, ypa\u010d kartu su patobulinta produkto informacija.\u201c<\/p>

Kaip holistinio tvarumo koncepcijos dalis, \u0161is \u017eingsnis yra suprantamas \u2013 taip pat ir i\u0161 klient\u0173 perspektyvos. Tik 36 procentai klient\u0173 laiko mokamus gr\u0105\u017einimus absoliu\u010diu tabu<\/a>. Ta\u010diau ma\u017emenininkai tur\u0117t\u0173 u\u017etikrinti, kad gr\u0105\u017einimo i\u0161laidos klientams b\u016bt\u0173 pagr\u012fstos ir procesas b\u016bt\u0173 paprastas bei skaidrus, kad b\u016bt\u0173 i\u0161vengta dirbtini\u0173 kli\u016b\u010di\u0173 u\u017esakymams ir taip konversijoms. Dabartin\u0117 studija “Elektronin\u0117s prekybos gr\u0105\u017einim\u0173 studija 2022<\/a>” net rodo, kad klientai yra \u017eymiai labiau link\u0119 mok\u0117ti u\u017e gr\u0105\u017einimus, kai siuntimas ten yra nemokamas. Tod\u0117l, kaip tvarkomi gr\u0105\u017einimai, taip pat priklauso nuo viso paketo, kur\u012f ma\u017emenininkai si\u016blo savo klientams.<\/p>

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\u201eGeriausi siuntimai, \u017einoma, yra tie, kurie visai nesukelia gr\u0105\u017einimo \u2013 ta\u010diau praktikoje tai beveik ne\u012fmanoma. Vis d\u0117lto ma\u017emenininkai gali suma\u017einti savo gr\u0105\u017einim\u0173 rodiklius. Ypa\u010d optimizuodami produkto informacij\u0105 internetin\u0117je parduotuv\u0117je ir didindami klient\u0173 s\u0105moningum\u0105 \u0161iuo klausimu. Patobulinta produkto informacija taip pat gali b\u016bti teikiama integruojant naujas technologijas: \u010dia yra virtualios realyb\u0117s ir papildytos realyb\u0117s raktiniai \u017eod\u017eiai. Be to, ma\u017emenininkai gali skaidriai komunikuoti siuntimo ir gr\u0105\u017einimo ekologin\u012f p\u0117dsak\u0105, taip suteikdami paskat\u0105 vengti gr\u0105\u017einim\u0173. Galiausiai, kai kurie ma\u017emenininkai jau daro nemokamus gr\u0105\u017einimus i\u0161imtimi, ypa\u010d kartu su patobulinta produkto informacija.\u201c<\/span><\/p>\nMicha Augstein, PARCEL.ONE \u012fk\u016br\u0117jas ir generalinis direktorius<\/cite><\/blockquote>

I\u0161vada: Tvarumas ir skland\u016bs pristatymai geresnei klient\u0173 patir\u010diai<\/h2>

Logistikoje, kaip ir 2022 metais, viskas sukasi aplink tvarum\u0105 ir pristatymo optimizavim\u0105. Klientai i\u0161 internetini\u0173 ma\u017emeninink\u0173 tikisi ne ma\u017eiau. Tie, kurie nori b\u016bti elektronin\u0117s prekybos prie\u0161akyje art\u0117jan\u010diais metais, negali i\u0161vengti savo logistikos proces\u0173 vertinimo ir pritaikymo pagal aplinkybes. Nes klientai tikisi puikios klient\u0173 patirties ir daugiau ekologin\u0117s bei socialin\u0117s atsakomyb\u0117s \u2013 ir tai taikoma ne tik u\u017esakymo proceso metu, bet ir iki pristatymo.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Ohne\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tE-Commerce-Datenanalyse: Ohne geht’s nicht!<\/a>\n\t\t\t<\/div>\n\t\t\t
Tie, kurie nori b\u016bti s\u0117kmingi elektronin\u0117je prekyboje, negali i\u0161vengti tvirtos duomen\u0173 analiz\u0117s. Internetin\u0117 prekyba yra dinami\u0161ka, klient\u0173 poreikiai greitai kei\u010diasi, o ma\u017emenininkai turi sugeb\u0117ti greitai pritaikyti procesus. Tai yra dalykai, kuriuos kiekvienas analiz\u0117s \u012frankis internetiniams ma\u017emenininkams turi sugeb\u0117ti atlikti!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Image credit: \u00a9 lumerb – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Elektroninei prekybai logistika yra ypatingas i\u0161\u0161\u016bkis. Ypa\u010d d\u0117l nuolat augan\u010dio u\u017esakym\u0173 kiekio ir su juo susijusi\u0173 begalini\u0173 paket\u0173 ir paskirties viet\u0173. Daugelis ma\u017emeninink\u0173 da\u017enai pasiekia savo ribas su paketais. Ta\u010diau logistikos tendencijos 2023 taip pat si\u016blo impulsus \u0161iai jaudinan\u010diai sri\u010diai, kad b\u016bt\u0173 galima valdyti paket\u0173 sraut\u0105 viena vertus ir s\u0117kmingai apsvarstyti svarbias temas, tokias kaip<\/p>\n","protected":false},"author":3,"featured_media":23459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1158,1167],"tags":[],"class_list":["post-224124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektronine-prekyba-amp-internetine-mazmenine-prekyba","category-patarimai-amp-triukai"],"yoast_head":"\nElektronin\u0117 prekyba: \u0161ios logistikos tendencijos ateina 2025 metais!<\/title>\n<meta name=\"description\" content=\"Kai kurios logistikos 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