{"id":224130,"date":"2019-11-19T08:24:00","date_gmt":"2019-11-19T08:24:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-kainu-optimizavimas-5-priezastys-kodel-repricer-yra-nepakeiciamas\/"},"modified":"2019-11-19T08:24:00","modified_gmt":"2019-11-19T08:24:00","slug":"amazon-kainu-optimizavimas-5-priezastys-kodel-repricer-yra-nepakeiciamas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-kainu-optimizavimas-5-priezastys-kodel-repricer-yra-nepakeiciamas\/","title":{"rendered":"\u201eAmazon\u201c kain\u0173 optimizavimas \u2013 5 prie\u017eastys, kod\u0117l Repricer yra nepakei\u010diamas"},"content":{"rendered":"

Bet kas, kas parduoda \u201eAmazon\u201c, \u017eino, koks hiperkonkurencingas yra \u0161ios rinkos aplinkas. Yra ne tik konkurencija tarp atskir\u0173 produkt\u0173 \u201eAmazon\u201c, bet ir tarp t\u0173 pa\u010di\u0173 produkt\u0173 pardav\u0117j\u0173. Pastaruoju atveju teisinga kaina da\u017enai lemia, kuris ma\u017emenininkas galiausiai parduos produkt\u0105. Tas pats taikoma kainodarai \u201eAmazon\u201c, kaip ir, pavyzd\u017eiui, \u201eeBay\u201c. Ir b\u016btent \u010dia \u012fsijungia automatizuotas kain\u0173 optimizavimas \u201eAmazon\u201c Repricer, kaip ir SELLERLOGIC.<\/p>

Kas nori atnaujinti savo pagrindines \u017einias \u0161iuo metu, gali rasti visk\u0105 tema: \u201cKas yra kain\u0173 per\u017ei\u016bra ir kokios yra 14 did\u017eiausi\u0173 klaid\u0173?<\/a>\u201d <\/p>

Pure competition …<\/h2>

Prie\u0161 gilindamiesi \u012f tai, kod\u0117l kain\u0173 optimizavimas yra b\u016btinas tokiems Amazon pardav\u0117jams kaip j\u016bs, turime atid\u017eiau pa\u017evelgti \u012f konkurencin\u0119 situacij\u0105 Amazon.<\/p>

… tarp skirting\u0173 produkt\u0173 toje pa\u010dioje kategorijoje<\/h3>

Ar parduodate \u017eaidim\u0173 peles, fidget spinerius, dekoratyvinius daiktus ar sodo baldus, did\u017eiojoje daugumoje atvej\u0173 j\u016bs neb\u016bsite vienintelis produkto grup\u0117s pardav\u0117jas. Tai rei\u0161kia, kad j\u016bs\u0173 sodo k\u0117d\u0117s konkuruoja su kito pardav\u0117jo sodo k\u0117d\u0117mis.<\/p>

\u0160i konkurencija vyksta kiekvienoje paie\u0161kos rezultat\u0173 puslapyje. Ten daug skirting\u0173 produkt\u0173 stovi vienas prie\u0161 kit\u0105, visi siekdami i\u0161spr\u0119sti t\u0105 pa\u010di\u0105 problem\u0105. Kuris produktas pasirodo vir\u0161uje, nustato Amazon naudodama sud\u0117ting\u0105 algoritm\u0105, kuris tiesiog apskai\u010diuoja pirkimo tikimyb\u0119 atitinkamam paie\u0161kos u\u017eklausai. Produktas su did\u017eiausia pirkimo tikimybe u\u017eima pirm\u0105j\u0105 viet\u0105.<\/p>

\u017dinoma, kaina taip pat vaidina vaidmen\u012f. Tai nerei\u0161kia, kad pigiausias produktas visada yra vir\u0161uje, o labiau tas, kuris geriausiai atitinka paie\u0161kos u\u017eklaus\u0105 ir<\/em> rodo patraukli\u0105 kain\u0105. D\u0117l \u0161ios prie\u017easties svarbu nepamir\u0161ti kain\u0173 optimizavimo Amazon.<\/p>

… pasiekti Buy Box<\/h3>

Ne tik ap\u017evalgos puslapyje susiduriate su nepalau\u017eiama konkurencija, bet ir individualiame produkto puslapyje.<\/p>

Prie\u017eastis yra tokia: Amazon nori i\u0161laikyti \u0161var\u0173 produkt\u0173 katalog\u0105 ir tod\u0117l draud\u017eia t\u0105 pat\u012f produkt\u0105 s\u0105ra\u0161uoti kelis kartus kataloge. Prekyviet\u0117 atpa\u017e\u012fsta, ar produktas jau yra kataloge, remdamasi EAN ir prek\u0117s \u017eenklu. Jei taip yra, j\u016bs kaip to paties produkto pardav\u0117jas b\u016bsite “prikabintas” prie esamo produkto s\u0105ra\u0161o. K\u0105 turime omenyje sakydami “prikabintas”, netrukus taps ai\u0161ku.<\/p>

Nor\u0117dama u\u017ekirsti keli\u0105 klientui b\u016bti apakintam galim\u0173 tiek\u0117j\u0173 pasirinkimo, Amazon turi vadinam\u0105j\u012f pirkini\u0173 krep\u0161elio laukel\u012f, angl\u0173 kalba Buy Box<\/a>. \u0160is laukelis yra vir\u0161utiniame de\u0161iniajame kampe, kuriame yra geltona mygtukas “Prid\u0117ti \u012f krep\u0161el\u012f” \u2013 ir jis atlieka svarb\u0173 vaidmen\u012f kain\u0173 koregavimo ir kain\u0173 optimizavimo srityje Amazon.<\/p>

\"Kain\u0173<\/figure><\/div>

U\u017e \u0161io mygtuko slypi pasi\u016blymas i\u0161 b\u016btent VIENO pardav\u0117jo. Visi kiti pardav\u0117jai, si\u016blantys t\u0105 pat\u012f produkt\u0105, yra apibendrinti nepastebimame s\u0105ra\u0161e.<\/p>

\"Daugelis<\/figure><\/div>

Tod\u0117l nenuostabu, kad Buy Box laikomas \u0161ventuoju graliu \u2013 90% VIS\u0172 produkto pardavim\u0173 vyksta Buy Box.<\/p>

Kaip Amazon nusprend\u017eia, kuris pardav\u0117jas laimi Buy Box, v\u0117lgi yra grie\u017etai saugoma paslaptis. Ta\u010diau laikoma, kad pardav\u0117jo na\u0161umas, siuntimo greitis, prieinamumas IR kaina atlieka svarb\u0173 vaidmen\u012f. Tai gr\u0105\u017eina mus prie temos “kain\u0173 optimizavimas Amazon”
<\/p>

Bet kaip i\u0161siskirti tokioje konkurencingoje aplinkoje?<\/h2>

Papras\u010diausias atsakymas: B\u016bkite geresni u\u017e savo konkurentus.<\/p>

Tikslesnis atsakymas: Atitikite atrankos kriterijus, kuriuos Amazon naudoja Buy Box apskai\u010diavimui, ir darykite tai geriau nei j\u016bs\u0173 konkurentai.<\/p>

Kokie yra \u0161ie kriterijai? \u010cia v\u0117l trumpai pateikiami svarbiausi kriterijai Buy Box<\/a>:<\/p>

\"Kain\u0173<\/figure><\/div>

\u0160ie rodikliai yra minimal\u016bs reikalavimai, kad apskritai gal\u0117tum\u0117te gauti Buy Box. Jei \u0161ie kriterijai n\u0117ra \u012fvykdyti, j\u016bs negausite Buy Box net kaip vienintelis produkto tiek\u0117jas. Tod\u0117l taisykl\u0117 yra tokia: kuo geresni j\u016bs\u0173 rodikliai, tuo didesn\u0117s j\u016bs\u0173 galimyb\u0117s laim\u0117ti Buy Box.<\/p>

Mes dar nesame aptar\u0119 dviej\u0173 ypa\u010d svarbi\u0173 kriterij\u0173: siuntimo metodo ir bendros kainos.<\/p>

Siuntimo metodas<\/h3>

Kalbant apie siuntimo metod\u0105, kalbama apie tai, kas siun\u010dia produkt\u0105 ir kokiomis s\u0105lygomis. Amazon i\u0161 esm\u0117s skiria dvi preki\u0173 siuntimo galimybes: Fulfillment by Amazon (FBA) arba Fulfillment by Merchant (FBM).<\/p>

FBA ir FBM palyginimas<\/h4>

<\/p>

Fulfillment by Amazon<\/strong><\/th>Fulfillment by Merchant<\/strong><\/th><\/tr><\/thead>
Sand\u0117liavimas ir siuntimas per Amazon<\/td>Sand\u0117liavimas ir siuntimas per pardav\u0117j\u0105<\/td><\/tr>
Klient\u0173 aptarnavimas per Amazon

<\/td>		Klient\u0173 aptarnavimas per pardav\u0117j\u0105<\/td><\/tr>
Klient\u0173 aptarnavimas per Amazon

<\/td>		Gr\u0105\u017einim\u0173 apdorojimas per pardav\u0117j\u0105<\/td><\/tr>
Per tris pirmiau min\u0117tus punktus, visada geras pardav\u0117jo na\u0161umas<\/td>\u017dymiai sunkiau i\u0161laikyti pardav\u0117jo na\u0161um\u0105<\/td><\/tr>
Dalyvavimas Prime programoje \u012fskai\u010diuotas<\/td>Dalyvavimas Prime programoje tik per Prime per pardav\u0117j\u0105<\/td><\/tr>
Fiksuoti mokes\u010diai u\u017e prek\u0119<\/td>I\u0161laidos u\u017e sand\u0117liavimo viet\u0105, nepriklausomai nuo to, ar ji u\u017epildyta, ar ne<\/td><\/tr>
N\u0117ra \u012ftakos siuntimo paslaug\u0173 teik\u0117jams<\/td>Savaranki\u0161kas sprendimas d\u0117l siuntimo paslaug\u0173 teik\u0117j\u0173 (i\u0161skyrus Prime per pardav\u0117j\u0105)<\/td><\/tr>
N\u0117ra matomumo kaip pardav\u0117jui pirk\u0117jui<\/td>Matomumas kaip pardav\u0117jui per siuntin\u012f<\/td><\/tr>
Idealu patogiems, greitai parduodamiems daiktams<\/td>Idealu dideliems ir l\u0117tai parduodamiems daiktams<\/td><\/tr><\/tbody><\/table><\/figure>

Siuntimo metodo fonas yra Prime etiket\u0117. Pasi\u016blymai, kurie siun\u010diami per Amazon, automati\u0161kai gauna Prime etiket\u0119. Ta\u010diau FBM pardav\u0117jai taip pat turi galimyb\u0119 kvalifikuotis Prime etiketei per “Prime by Seller” program\u0105.<\/p>

Bendra kaina<\/h3>

Tarp vis\u0173 kriterij\u0173 kaina yra ta vieta, kurioje turite did\u017eiausi\u0105 tiesiogin\u0119 \u012ftak\u0105. Taigi, galite nepriklausomai ir nedelsdami pagerinti savo galimybes laim\u0117ti Buy Box \u0161iuo koregavimu. Ta\u010diau atkreipkite d\u0117mes\u012f: kai Amazon kalba apie kain\u0105, ji neapsiriboja tik produkto kaina. Vietoj to, bendra produkto ir siuntimo kaina naudojama Buy Box apskai\u010diavimui. Tod\u0117l manipuliacijos, suma\u017einant produkto kain\u0105, tuo pa\u010diu didinant siuntimo i\u0161laidas, yra nepriimtinos.<\/p>

Per kain\u0173 optimizavim\u0105 \u012f Amazon Buy Box<\/h2>

Mes \u017einome, kaip jautri yra kainos tema. N\u0117 vienas pardav\u0117jas nenori parduoti su neigiamu pelnu. N\u0117 vienas pardav\u0117jas nenori \u012fsitraukti \u012f kain\u0173 kar\u0105, kuriame yra tik pralaim\u0117tojai. Ir vis d\u0117lto, kainos svertas negali b\u016bti pamir\u0161tas. J\u016bs\u0173 konkurentai taip pat nemiega: dabar tapo norma optimizuoti kainas Amazon.

Kadangi Amazon nori pateikti savo klientams geriausi\u0105 pasi\u016blym\u0105 u\u017e geriausi\u0105 kain\u0105. Nekonkurencinga kaina yra tikriausias b\u016bdas dingti \u012f niekieno \u017eem\u0119 “Kiti pardav\u0117jai” s\u0105ra\u0161e.

Ta\u010diau, norint naudoti kain\u0105 kaip efektyv\u0173 svert\u0105, reik\u0117t\u0173 nuolat steb\u0117ti Buy Box ir visada koreguoti savo kainas, kai j\u012f prarandate. Laiko investicija b\u016bt\u0173 per didel\u0117. D\u0117l \u0161ios prie\u017easties patartina automatizuoti Amazon kain\u0173 optimizavim\u0105. B\u016btent tai yra repricing programin\u0117s \u012frangos, tokios kaip SELLERLOGIC, u\u017eduotis.<\/p>

<\/p>

\"Cituojama<\/figure><\/div>

Tai, kaip veikia automatinis kain\u0173 optimizavimas \u201eAmazon\u201c Repricer<\/h2>

Repricer nuolat stebi j\u016bs\u0173 produktus ir j\u016bs\u0173 konkurent\u0173 produktus. Jei vieno i\u0161 konkurent\u0173 produkt\u0173 kaina pasikei\u010dia ir taip laimi Buy Box, programin\u0117 \u012franga automati\u0161kai pritaiko. Ta\u010diau, kad b\u016bt\u0173 i\u0161vengta kain\u0173 dumpingo, \u012frankiuose galima nustatyti minimali\u0105 kain\u0105, \u017eemiau kurios kaina neturi b\u016bti koreguojama.

Kaip Repricer veikia viduje, skiriasi. Yra vadinamieji taisykl\u0117mis pagr\u012fsti kain\u0173 keitimo \u012frankiai ir dinaminiai Repricer kaip tas, kuris yra i\u0161 SELLERLOGIC.<\/p>

Taisykli\u0173 pagrindu veikiantis kain\u0173 optimizavimas \u201eAmazon\u201c<\/h3>

\u0160iame po\u017ei\u016bryje konkurento kaina yra d\u0117mesio centre. Priklausomai nuo i\u0161 anksto nustatytos taisykl\u0117s, j\u016bs\u0173 kaina koreguojama remiantis konkurento kaina.

Pavyzd\u017eiui, gali b\u016bti nustatyta, kad j\u016bs\u0173 kaina visada tur\u0117t\u0173 b\u016bti 3 centais ma\u017eesn\u0117 u\u017e pigiausi\u0105, siekiant u\u017etikrinti Buy Box laim\u0117jim\u0105.

Ta\u010diau derinimasis prie konkurento kainos turi tam tikr\u0173 tr\u016bkum\u0173. Kadangi Buy Box n\u0117ra nustatomas tik pagal kain\u0105, pardav\u0117jai su geresne pardav\u0117jo veikla gali pasiekti auk\u0161tesnes kainas, neprarasdami Buy Box. Taisykli\u0173 pagrindu veikiantis Repricer negali atsi\u017evelgti \u012f \u0161\u012f fakt\u0105. Taigi, naudojant tokius kain\u0173 keitimo \u012frankius, kyla pinig\u0173 praradimo rizika. Nereikia n\u0117 sakyti, kad kain\u0173 karai, kurie b\u016btent ir skatinami \u0161io po\u017ei\u016brio.<\/p>

Dinaminis kain\u0173 optimizavimas \u201eAmazon\u201c<\/h3>

Dinaminis po\u017ei\u016bris, kur\u012f taip pat taiko SELLERLOGIC Repricer, nesiremia tik konkurencija. Vietoj to, \u0161is po\u017ei\u016bris atsi\u017evelgia \u012f kuo daugiau kriterij\u0173, kurie lemia Buy Box laim\u0117jim\u0105, ir koreguoja kain\u0105 tik tiek, kiek b\u016btina, kad laim\u0117t\u0173 Buy Box.

Taigi, galite pasiekti \u017eymiai auk\u0161tesnes kainas Buy Box ir optimizuoti tiek pajamas, tiek peln\u0105.

2017 met\u0173 \u0160iaur\u0117s ryt\u0173 universiteto tyrimas<\/a> netgi nustat\u0117 reik\u0161ming\u0105 koreliacij\u0105 tarp dinaminio Repricer naudojimo ir Buy Box laim\u0117jimo, net su didesniu pelningumu.

Taigi, taip pat pereiname prie 5 prie\u017eas\u010di\u0173, kod\u0117l tur\u0117tum\u0117te b\u016btinai naudoti Repricer.<\/p>

5 prie\u017eas\u010di\u0173 naudoti dinamin\u012f kain\u0173 optimizavim\u0105 \u201eAmazon\u201c<\/h2>

#1: Laiko taupymas<\/h3>

Rankinis vis\u0173 produkt\u0173 kain\u0173 per\u017ei\u016br\u0117jimas yra beveik ne\u012fmanomas. Su ma\u017eu produkt\u0173 portfeliu tai vis dar gali b\u016bti \u012fmanoma. Su keliais t\u016bkstan\u010diais produkt\u0173 laiko investicija yra tiesiog per didel\u0117.<\/p>

Tod\u0117l \u0161is procesas tur\u0117t\u0173 b\u016bti b\u016btinai automatizuotas. Laikas, kuris sutaupomas, gali b\u016bti naudojamas rinkodarai arba produkt\u0173 tiekimui.<\/p>

#2: Didesn\u0117s pajamos<\/h3>

J\u016bs\u0173 verslo s\u0117km\u0117 priklauso nuo Buy Box laim\u0117jimo. \u0160iek tiek grubiai tariant: n\u0117ra Buy Box \u2013 n\u0117ra pajam\u0173.<\/p>

Susir\u016bpinimas d\u0117l ma\u017e\u0173 mar\u017e\u0173 yra suprantamas. Ta\u010diau jokie pardavimai taip pat rei\u0161kia jokios mar\u017eos. Gal\u0173 gale, tai n\u0117ra apie procentin\u0119 sum\u0105, o apie absoliu\u010di\u0105. Kain\u0173 optimizavimas netgi gali pad\u0117ti \u201eAmazon\u201c pardav\u0117jams padidinti savo pajamas, nepaisant ma\u017eesni\u0173 mar\u017e\u0173 e. prekybos platformoje.<\/p>

PAVYZD\u017dIO SKAI\u010cIAVIMAS:<\/strong><\/p>

<\/hr>
Be Repricer<\/strong><\/th><\/tr><\/thead>
J\u016bs\u0173 pirkimo kaina: 5 Eur
J\u016bs\u0173 tikslin\u0117 pardavimo kaina: 8 Eur<\/strong>
J\u016bs\u0173 mar\u017ea nuo pardavimo kainos: 37,5%<\/strong><\/td><\/tr>
Galimi pardavimai u\u017e 8 Eur: 10 vnt. per m\u0117nes\u012f
Pajamos: 10 x 8 Eur = 80 Eur<\/strong>
Ind\u0117lio mar\u017ea: 10 x (8 Eur – 5 Eur) = 30 Eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
Su Repricer<\/strong><\/th><\/tr><\/thead>
J\u016bs\u0173 pirkimo kaina: 5 Eur
Vidutin\u0117 pardavimo kaina: 6,50 Eur<\/strong>
J\u016bs\u0173 mar\u017ea nuo pardavimo kainos: ma\u017edaug 23%<\/strong><\/td><\/tr>
Galimi pardavimai u\u017e 6,50 Eur: 100 vnt. per m\u0117nes\u012f
Pajamos: 100 x 6,50 Eur = 650 Eur<\/strong>
Ind\u0117lio mar\u017ea: 100 x (6,50 Eur – 5 Eur) = 150 Eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

Net jei Repricer suma\u017eina procentin\u0119 mar\u017e\u0105, tai lemia didesnes pajamas ir taip didesn\u0119 ind\u0117lio mar\u017e\u0105.<\/p>

#3: Pelningumas<\/h3>

Ankstesnis punktas jau u\u017esimin\u0117, kad Repricer padidina j\u016bs\u0173 pajamas per da\u017enesn\u012f Buy Box laim\u0117jim\u0105.<\/p>

Dinaminiai \u012frankiai, tokie kaip Repricer \u201eAmazon\u201c i\u0161 SELLERLOGIC<\/a>, ne tik u\u017etikrina \u017eymiai didesnes pajamas, bet ir pasiekia \u017eymiai geresn\u012f pelningum\u0105 laimint Buy Box u\u017e kuo didesn\u0119 kain\u0105. M\u016bs\u0173 pavyzdinis skai\u010diavimas su kain\u0173 optimizavimu ir be jo \u201eAmazon\u201c iliustruoja tai:<\/p>

PAKARTOTI ANKSTESN\u012e PAVYZD\u017dIO SKAI\u010cIAVIM\u0104:<\/strong><\/p>

<\/hr>
Su taisykli\u0173 pagrindu veikian\u010diu Repricer<\/strong><\/th><\/tr><\/thead>
J\u016bs\u0173 pirkimo kaina: 5 Eur
Vidutin\u0117 pardavimo kaina: 6,50 Eur<\/strong>
J\u016bs\u0173 mar\u017ea nuo pardavimo kainos: ma\u017edaug 23%<\/strong><\/td><\/tr>
Galimi pardavimai u\u017e 6,50 Eur: 100 vnt. per m\u0117nes\u012f
Pajamos: 100 x 6,50 Eur = 650 Eur<\/strong>
Ind\u0117lio mar\u017ea: 100 x (6,50 Eur – 5 Eur) = 150 Eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>
Su dinaminio Repricer<\/strong><\/th><\/tr><\/thead>
J\u016bs\u0173 pirkimo kaina: 5 Eur
D\u0117l geresn\u0117s pardav\u0117jo veiklos, vidutin\u0117 pardavimo kaina: 7,50 Eur<\/strong>
J\u016bs\u0173 mar\u017ea nuo pardavimo kainos: ma\u017edaug 33%<\/strong><\/td><\/tr>
Galimi pardavimai u\u017e 7,50 Eur: 100 vnt. per m\u0117nes\u012f
Pajamos: 100 x 7,50 Eur = 750 Eur<\/strong>
Ind\u0117lio mar\u017ea: 100 x (7,50 Eur – 5 Eur) = 250 Eur<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>

#4: Skai\u010diavimo saugumas<\/h3>

Negalime \u0161ios prie\u017easties nurodyti visiems Repricer, bet tikrai m\u016bs\u0173 SELLERLOGIC Repricer \u201eAmazon\u201c. Su m\u016bs\u0173 \u012frankiu turite galimyb\u0119 \u012fvesti savo pirkimo kain\u0105 ir automati\u0161kai apskai\u010diuoti minimali\u0105 kain\u0105.

Tai rei\u0161kia, kad SELLERLOGIC \u012frankis apskai\u010diuoja:<\/p>

  • \u201eAmazon\u201c mokes\u010dius,<\/li>
  • priklausomai nuo siuntimo pasirinkimo, FBA mokes\u010dius<\/li>
  • ar siuntimo mokes\u010dius<\/li>
  • taip pat PVM<\/li><\/ul><\/div>

    Minimali kaina tada nustatoma remiantis j\u016bs\u0173 nurodyta pirkimo kaina, minimali\u0105 mar\u017ea ir \u012frankio apskai\u010diuotais mokes\u010diais. Taip galite b\u016bti tikri, kad visada parduodate pelning\u0105 kain\u0105. Net ir kain\u0173 optimizavimo metu \u201eAmazon\u201c \u0161i kain\u0173 riba niekada nebus suma\u017einta.<\/p>

    #5: Strategijos<\/h3>

    \u017dinoma, Buy Box laim\u0117jimas yra svarbiausias tikslas. Ta\u010diau gali b\u016bti, kad siekiama kito tikslo arba kad konkurencija d\u0117l Buy Box visai n\u0117ra tokia didel\u0117.<\/p>

    Geras Repricer suteikia jums tinkam\u0105 strategij\u0105 pagal j\u016bs\u0173 tiksl\u0105. Taigi, galite optimizuoti savo \u201eAmazon\u201c kain\u0105 priklausomai nuo verslo situacijos. \u0160ios strategijos apima, pavyzd\u017eiui:<\/p>

    • Produkt\u0173 kain\u0173 kontrol\u0117, remiantis u\u017esakym\u0173 kiekiais<\/li>
    • Dinaminis kain\u0173 koregavimas vis\u0105 dien\u0105<\/li>
    • Visi\u0161kai individualios strategijos, remiantis j\u016bs\u0173 specifiniais reikalavimais<\/li><\/ul><\/div>

      I\u0161vada: Aktyvus kain\u0173 nustatymas yra vertingas!<\/strong><\/h2>

      \u201eAmazon\u201c ne visada palengvina pardav\u0117jams s\u0117kmingai parduoti. Tod\u0117l pardav\u0117jai tokiose rinkose kaip \u201eAmazon\u201c ar \u201eeBay\u201c turi pasir\u016bpinti tinkamais \u012frankiais.

      Norint gal\u0117ti konkuruoti su konkurencija Buy Box, dinaminis kain\u0173 optimizavimas \u201eAmazon\u201c yra b\u016btinas. SELLERLOGIC Repricer ne tik u\u017etikrina reik\u0161ming\u0105 laiko taupym\u0105 ir didesnes pajamas, bet ir pasiekia \u017eymiai geresn\u012f pelningum\u0105 savo dinaminio, algoritmais pagr\u012fsto po\u017ei\u016brio d\u0117ka.

      \u201eAmazon\u201c pardav\u0117jai be tokio \u012frankio i\u0161 esm\u0117s jau pralaim\u0117jo dar prie\u0161 prad\u0117dami.<\/p>

      Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 hxdyl \u2013 stock.adobe.com \/ Ekrano nuotrauka @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"

      Bet kas, kas parduoda \u201eAmazon\u201c, \u017eino, koks hiperkonkurencingas yra \u0161ios rinkos aplinkas. Yra ne tik konkurencija tarp atskir\u0173 produkt\u0173 \u201eAmazon\u201c, bet ir tarp t\u0173 pa\u010di\u0173 produkt\u0173 pardav\u0117j\u0173. Pastaruoju atveju teisinga kaina da\u017enai lemia, kuris ma\u017emenininkas galiausiai parduos produkt\u0105. Tas pats taikoma kainodarai \u201eAmazon\u201c, kaip ir, pavyzd\u017eiui, \u201eeBay\u201c. Ir b\u016btent \u010dia \u012fsijungia automatizuotas kain\u0173 optimizavimas \u201eAmazon\u201c<\/p>\n","protected":false},"author":8,"featured_media":2111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1170],"tags":[],"class_list":["post-224130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-irankiai-amazon-pardavejams"],"yoast_head":"\nKain\u0173 optimizavimas \u201eAmazon\u201c: 5 prie\u017eastys naudoti Repricer<\/title>\n<meta name=\"description\" content=\"Kain\u0173 optimizavimas \u201eAmazon\u201c yra varginantis, kai dirbate be \u012franki\u0173. 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