{"id":224190,"date":"2020-04-07T12:25:00","date_gmt":"2020-04-07T12:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ekspertu-interviu-gerai-paruosti-yra-puse-kovos-stai-kaip-pasiruosti-krizei\/"},"modified":"2020-04-07T12:25:00","modified_gmt":"2020-04-07T12:25:00","slug":"ekspertu-interviu-gerai-paruosti-yra-puse-kovos-stai-kaip-pasiruosti-krizei","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/ekspertu-interviu-gerai-paruosti-yra-puse-kovos-stai-kaip-pasiruosti-krizei\/","title":{"rendered":"Ekspert\u0173 interviu: Gerai paruo\u0161ti yra pus\u0117 kovos \u2013 \u0161tai kaip pasiruo\u0161ti krizei!"},"content":{"rendered":"

Daugelyje region\u0173 pasaulis sustojo: Vokietijoje buvo atidaryti tik sistemai svarb\u016bs verslai, tokie kaip prekybos centrai ar degalin\u0117s, Italija netgi sustabd\u0117 vis\u0105 neesmin\u0119 gamyb\u0105, o Ispanija taip pat u\u017edar\u0117 tokius verslus, kurie nelaikomi esminiais.<\/p>

E. prekyba tam tikrose srityse pasinaudojo padid\u0117jusia paklausa ir u\u017edarymais \u2013 ta\u010diau taip pat patyr\u0117 nuostoli\u0173 kitose srityse, kaip ir fizin\u0117 ma\u017emenin\u0117 prekyba. Ta\u010diau daugelis internetini\u0173 pardav\u0117j\u0173 susid\u016br\u0117 su visi\u0161kai kita problema: kai gamyba sustoja, ilgainiui jie baigsis preki\u0173. O tai Amazon pardav\u0117jams gali reik\u0161ti Buy Box praradim\u0105, sunkiai u\u017edirbt\u0105 reiting\u0105 arba net paskyros sustabdym\u0105.<\/p>

Bet kaip j\u016bs, kaip Amazon pardav\u0117jas, galite i\u0161vengti tiekimo tr\u016bkum\u0173, k\u0105 rei\u0161kia priklausyti nuo vieno tiek\u0117jo ir kokius privalumus turi tiekimo \u0161altiniai ES? Kalb\u0117jome apie kriz\u0117ms atspar\u0173 tiekim\u0105 su ekspertais Martina Schimmel ir Carsten Brandt.<\/p>

Bet kaip j\u016bs, kaip Amazon pardav\u0117jas, galite i\u0161vengti tiekimo tr\u016bkum\u0173, k\u0105 rei\u0161kia priklausyti nuo vieno tiek\u0117jo ir kokius privalumus turi tiekimo \u0161altiniai ES? Kalb\u0117jome apie kriz\u0117ms atspar\u0173 tiekim\u0105 su ekspertais Martina Schimmel ir Carsten Brandt.<\/p>

Ekspertai<\/h2>

\u0160is tinklara\u0161\u010dio \u012fra\u0161as pirm\u0105 kart\u0105 paskelbtas 2020 met\u0173 pavasar\u012f.<\/em><\/p>

Interviu<\/h2>

SELLERLOGIC: Sveiki, ponia Schimmel, sveiki, pone Brandt! Tai, k\u0105 j\u016bs tikrai b\u016btum\u0117te pasak\u0119 visiems dar prie\u0161 Corona pandemij\u0105, dabar daugelis ma\u017emeninink\u0173 skaud\u017eiai patiria: vert\u0117s grandin\u0117s \u017elugimo atveju yra labai nepalanku priklausyti nuo vieno tiekimo \u0161altinio. Kokie kiti tr\u016bkumai gali atsirasti d\u0117l tokios priklausomyb\u0117s?<\/strong><\/p>

Martina Schimmel<\/strong>: “I\u0161 esm\u0117s visada nepalankus remtis vieninteliu tiekimo \u0161altiniu \u2013 nebent, \u017einoma, j\u016bs parduodate tik vien\u0105 produkt\u0105, kurio atveju to paprastai negalima i\u0161vengti. Bet a\u0161 laikysiuosi normalaus atvejo, kai ma\u017emenininkas parduoda kelis produktus, da\u017enai net i\u0161 skirting\u0173 segment\u0173. Tada n\u0117ra prasminga visk\u0105 gauti i\u0161 vieno tiek\u0117jo \u2013 nesvarbu, ar tai b\u016bt\u0173 Kinija, Europa, ar kita vieta. Ir tam yra \u012fvairi\u0173 prie\u017eas\u010di\u0173: Pirma, gamintojas, kuris gerai i\u0161mano virtuv\u0117s aksesuar\u0173 k\u016brim\u0105 ir gamyb\u0105, neb\u016btinai yra ekspertas porceliano srityje. Ypa\u010d Kinijoje, tai yra labai skirtingi \u012fg\u016bd\u017eiai, kurie paprastai gaminami skirtingose gamyklose. Antra, tiek\u0117jas taip pat po kurio laiko supranta, kad jis yra vienintelis tiek\u0117jas \u0161iam ma\u017emenininkui \u2013 ir jis i\u0161naudoja \u0161i\u0105 gali\u0105 kain\u0173 ir kokyb\u0117s at\u017evilgiu.” <\/p>

Carsten Brandt<\/strong>: “B\u016btent. Jei kaip \u012fmon\u0117 remiuosi tik vienu tiek\u0117ju, a\u0161 neju\u010dia \u012fdedu save \u012f didel\u0119 priklausomyb\u0119. Tai ne tik paveikia potencialius tiekimo tr\u016bkumus, kurie gali atsirasti neprognozuojamai esamoje situacijoje ir tada tur\u0117ti pra\u017e\u016bting\u0173 pasekmi\u0173. Net ir normaliomis s\u0105lygomis remtis tik vienu tiekimo \u0161altiniu be reikalo daro mane priklausom\u0105 nuo pristatymo laik\u0173 ir paj\u0117gum\u0173, taip pat kokyb\u0117s ir kainos at\u017evilgiu. Kita vertus, da\u017enai yra ilgalaikiai ir artimi klient\u0173-tiek\u0117j\u0173 santykiai, kurie taip pat yra svarb\u016bs verslo s\u0117kmei. Tod\u0117l tai gali ir tur\u0117t\u0173 b\u016bti kuriama su daugiau nei vienu tiek\u0117ju.” <\/p>

SELLERLOGIC: Tarkime, kad \u0161iuo metu esu priklausomas nuo vieno tiekimo \u0161altinio, pavyzd\u017eiui, i\u0161 Kinijos ar Italijos, ir suprantu, kad greitai baigsis atsargos \u2013 k\u0105 galiu d\u0117l to padaryti?<\/strong><\/p>

Brandt<\/strong>: “N\u0117ra svarbu, nuo kurio tiekimo \u0161altinio \u0161iuo metu esate priklausomas. Niekas negali pasakyti esamoje situacijoje, ar ilgalaikis tiek\u0117jas, su kuriuo suk\u016br\u0117te gerus verslo santykius, gali dar pristatyti rytoj. Tod\u0117l svarbu \u012fvertinti savo tiekimo santykius ir parengti plan\u0105 B, kuriame ie\u0161kosite papildom\u0173 ar alternatyvi\u0173 tiek\u0117j\u0173. B2B platformos, tokios kaip Europages<\/em> arba Wer liefert was<\/em>, gali pad\u0117ti rasti tinkam\u0105 tiek\u0117j\u0105.”<\/p>

\u201cNiekas negali pasakyti esamoje situacijoje, ar ilgalaikis tiek\u0117jas gali dar pristatyti rytoj\u201d<\/p><\/blockquote><\/figure>

Wer liefert was<\/em> taip pat k\u0105 tik pristat\u0117 nauj\u0105 paslaug\u0105 pavadinimu wlw Connect<\/em>, kuri \u017eymiai supaprastina tiekim\u0105. Ie\u0161kotojas pateikia u\u017eklaus\u0105 su pagrindiniais duomenimis ir gali atsipalaiduoti. Mes tada ie\u0161kome tinkam\u0173 tiek\u0117j\u0173, kurie \u0161iuo metu turi galimybes, bet taip pat tikrai paj\u0117gumus, kad gal\u0117t\u0173 \u012fvykdyti \u0161i\u0105 u\u017eklaus\u0105 ir gr\u0105\u017einti \u0161\u012f \u012fmoni\u0173 s\u0105ra\u0161\u0105 ie\u0161kotojui. I\u0161 \u0161io ilgo s\u0105ra\u0161o u\u017eklaus\u0117jas tada pasirenka dvi ar tris \u012fmones, kurias laiko tinkamomis, susisiekia su jomis ir gali tiesiogiai prad\u0117ti derybas d\u0117l pasi\u016blym\u0173.<\/p>

SELLERLOGIC: Privataus prek\u0117s \u017eenklo pardav\u0117jai \u0161iuo metu susiduria su ypa\u010d sunkiais i\u0161\u0161\u016bkiais. Ar yra specifini\u0173 po\u017ei\u016bri\u0173 \u0161iam segmentui, kad b\u016bt\u0173 kuo labiau suma\u017einta ekonomin\u0117 \u017eala?<\/strong><\/p>

Schimmel<\/strong>: “Manau, svarbu pirmiausia atskirti tikrus privataus prek\u0117s \u017eenklo pardav\u0117jus ir produktus nuo pseudo-privataus prek\u0117s \u017eenklo. Pirmieji parduoda produkt\u0105, kuris buvo specialiai sukurtas, suprojektuotas ir pagamintas jiems. Pastarieji parduoda standartin\u012f produkt\u0105 jo standartin\u0117je versijoje ir pra\u0161o gamintojo u\u017ed\u0117ti savo logotip\u0105, kad tur\u0117t\u0173 savo s\u0105ra\u0161\u0105 \u201eAmazon\u201c.” <\/p>

Pirmieji i\u0161 ties\u0173 turi sunkum\u0173, jei j\u0173 produktas \u0161iuo metu negali b\u016bti pristatytas tiek\u0117jo. Nes rasti alternatyv\u0173 \u0161altin\u012f ir sukurti nauj\u0105 produkt\u0105 u\u017etrunka daug laiko \u2013 o iki to laiko normalus tiek\u0117jas grei\u010diausiai v\u0117l gal\u0117s pristatyti.<\/p>

Pseudo-privataus prek\u0117s \u017eenklo pardav\u0117jams \u0161ioje situacijoje yra \u017eymiai lengviau, nes standartinis produktas, kur\u012f jie perka, pavyzd\u017eiui, Kinijoje, paprastai taip pat yra prieinamas i\u0161 Europos importuotojo. Tada jiems tereikia apsvarstyti, ar ir kaip jie gali u\u017ed\u0117ti savo logotip\u0105. Daugeliu atvej\u0173 net nereikia to spausdinti ant pa\u010di\u0173 produkt\u0173; pardav\u0117jui tereikia perklijuoti EAN kodus \u2013 \u017einoma, su naujo tiek\u0117jo sutikimu.<\/p>

SELLERLOGIC: Kokius veiksmus tur\u0117t\u0173 imtis internetiniai ma\u017emenininkai ilgalaik\u0117je perspektyvoje, jei nori suma\u017einti savo priklausomyb\u0119 nuo Kinijos?<\/strong><\/p>

Brandt<\/strong>: “Ir \u010dia svarbu apskritai vengti priklausomybi\u0173. Nesvarbu, ar jos egzistuoja su Kinija, ar su tiek\u0117ju i\u0161 kitos pasaulio dalies. Patartina nesiremti tik vienu tiek\u0117ju, bet kurti pasitik\u0117jimu gr\u012fstus verslo santykius su keliais tiekimo \u0161altiniais. Ypa\u010d tokiais laikais, artimi verslo santykiai yra ypa\u010d svarb\u016bs. Su verslo partneriais, su kuriais dirbate ilg\u0105 laik\u0105 ir da\u017enai bendraujate, galite atvirai ir, svarbiausia, anksti aptarti galimus tiekimo tr\u016bkumus ir tada kreiptis \u012f tiek\u0117jus B arba C, kad prireikus padidintum\u0117te paj\u0117gumus.”<\/p>

Schimmel<\/strong>: “Apskritai, rekomenduoju ma\u017emenininkams klasifikuoti savo tiek\u0117j\u0173 pasirinkim\u0105 ir vertinim\u0105 \u012f pagrindin\u012f asortiment\u0105 ir papildom\u0105 asortiment\u0105. Jei ie\u0161kau tiek\u0117jo produktui i\u0161 savo pagrindinio asortimento, svarbu, kad, pirma, a\u0161 priart\u0117\u010diau prie tiesioginio \u0161altinio, antra, b\u016b\u010diau tiesioginiame kontakte su tiek\u0117ju, ir tre\u010dia, tiek\u0117jas b\u016bt\u0173 tikras profesionalas \u0161ioje srityje. Nes tik tada gausiu ger\u0105 kain\u0105 ir ger\u0105 produkt\u0105.”<\/p>

Kita vertus, jei ie\u0161kau tiek\u0117jo vienam ar daugiau produkt\u0173 i\u0161 savo papildomo asortimento (nepriklausomai nuo to, ar tai da\u017enai kei\u010diasi, ar yra nuolatinis), geriau dirbti su kuo nors, kas gali pasi\u016blyti plat\u0173 produkt\u0173 asortiment\u0105 u\u017e paprastai geras pirkimo kainas. Nes ma\u017eai prasm\u0117s ie\u0161koti naujo tiek\u0117jo kiekvienam naujam papildomam produktui, juos supa\u017eindinti ir taip toliau. \u0160iuo tikslu ideali yra tiekimo platforma, tokia kaip Zentrada<\/a>. Anks\u010diau \u0161i\u0105 rol\u0119 atlikdavo klasikinis didmenininkas, ta\u010diau j\u0173 \u0161iandien beveik neb\u0117ra.<\/p>

SELLERLOGIC: Ir \u012f k\u0105 pradedantieji tur\u0117t\u0173 b\u016btinai atkreipti d\u0117mes\u012f, kalbant apie tiekim\u0105?<\/strong><\/p>

Mold<\/strong>: “Ypa\u010d prad\u017eioje tur\u0117tum\u0117te pirmiausia pirkti prekes i\u0161 ES. Nes prad\u017eioje \u201eAmazon\u201c pardav\u0117jas turi spr\u0119sti tiek daug kit\u0173 svarbi\u0173 tem\u0173 (savaranki\u0161ka veikla, kaip veikia \u201eAmazon\u201c, kokie reikalavimai yra klientams ir taip toliau). Jei kas nors tada taip pat nori tiesiogiai imtis nuotyki\u0173, pirkdamas produktus Kinijoje, importuodamas produktus ir spr\u0119sdamas visus sertifikatus ir reglamentus, tai mano nuomone, yra Harakiri.<\/p>

“If someone then wants to embark on the adventure of importing products, then from my point of view, that is Harakiri”<\/p><\/blockquote><\/figure>

Reikia \u017einoti, kad pardav\u0117jai, kurie parduoda prekes i\u0161 tre\u010di\u0173j\u0173 \u0161ali\u0173, patys tampa gamintojais ir visi\u0161kai atsako u\u017e vis\u0173 \u0161io tipo produkt\u0173 reglament\u0173 laikym\u0105si: raktinis \u017eodis \u2013 atitikties deklaracija. Jei pardav\u0117jas perka t\u0105 pat\u012f produkt\u0105 i\u0161 Europos importuotojo, importuotojas yra gamintojas. Su maloniu \u0161alutiniu efektu, kad pardav\u0117jas pirmiausia gali pamatyti, kokie standartai nurodyti ant produkto ar d\u0117\u017eut\u0117s. O jei v\u0117liau kyla problem\u0173, pardav\u0117jas gali laikyti importuotoj\u0105 atsakingu. Jei jis produkt\u0105 pirko Kinijoje, pardav\u0117jas pats yra paskutinis atsakomyb\u0117s grandin\u0117s ry\u0161ys.<\/p>

SELLERLOGIC: Kiek laiko prireiks, kol gamyba gr\u012f\u0161 \u012f normali\u0105 b\u016bsen\u0105, ir kok\u012f poveik\u012f tai gali tur\u0117ti verslui su vasaros prek\u0117mis?<\/strong><\/p>

Mold<\/strong>: “Hah … niekas negali pasakyti tiksliai \u0161iandien … Tai taip pat labai priklauso nuo regiono, kuriame vyksta gamyba Kinijoje arba, pavyzd\u017eiui, Italijoje ar Ispanijoje. Jei gamyba vyksta stipriai paveiktoje srityje \u2013 arba tiek\u0117jas remiasi prek\u0117mis i\u0161 \u0161i\u0173 region\u0173 \u2013 tada viskas tikrai u\u017etruks ilgiau, kol gr\u012f\u0161 \u012f \u012fprastas v\u0117\u017ees. Ta\u010diau a\u0161 taip pat \u017einau daug Azijos region\u0173, kur gamyba jau gr\u012f\u017eo \u012f normali\u0105 b\u016bsen\u0105 arba tik \u0161iek tiek suma\u017eintos paj\u0117gumus. Ten yra tik keturi\u0173 iki \u0161e\u0161i\u0173 savai\u010di\u0173 v\u0117lavimas, kuris atsirado d\u0117l ilgesnio CNY. O tuo tarpu veido kauki\u0173 ir kauki\u0173 gamyba Kinijoje vyksta pilnu tempu. Kiekvien\u0105 savait\u0119 nauji siuntiniai atvyksta \u012f Europ\u0105, kurie paskirstomi pardav\u0117jams ir medicinos \u012fstaigoms.”<\/p>

Brandt<\/strong>: “A\u0161 taip pat manau, kad kiek laiko truks apribojimai ir kada ekonominis gyvenimas bus visi\u0161kai atnaujintas, \u0161iuo metu negali b\u016bti patikimai pasakyta. Ta\u010diau esu tikras, kad koronaviruso pandemija tur\u0117s reik\u0161ming\u0105 poveik\u012f vasaros verslui visose srityse. Dabartiniai skai\u010diai prognozuoja 2,8 procent\u0173 BVP suma\u017e\u0117jim\u0105 2020 metais.”<\/p>

SELLERLOGIC: Ar yra kit\u0173 prie\u017eas\u010di\u0173, kod\u0117l internetiniai ma\u017emenininkai tur\u0117t\u0173 tiekim\u0105 organizuoti ne tik i\u0161 Kinijos?<\/strong><\/p>

Mold<\/strong>: “Be pirmiau min\u0117t\u0173 pirkimo ES privalum\u0173, ypa\u010d trumpalaikio prieinamumo ir galimyb\u0117s tiekim\u0105 organizuoti ma\u017eesniais kiekiais bei pirmenyb\u0119 teikti u\u017esakymams trumpuoju laikotarpiu, kalba u\u017e pirkim\u0105 ES. Nereikia pamir\u0161ti, kad yra produkt\u0173, kuri\u0173 tiekimas i\u0161 Kinijos yra i\u0161 esm\u0117s draud\u017eiamas: pavyzd\u017eiui, tikri preki\u0173 \u017eenklai arba licencijuoti daiktai. \u0160ie produktai visada turi b\u016bti perkami i\u0161 oficialaus gamintojo, vieno i\u0161 jo platinimo partneri\u0173 arba licencijuotojo.”<\/p>

Brandt<\/strong>: “D\u0117l apra\u0161yt\u0173 priklausomybi\u0173 visada verta pa\u017evelgti \u012f aplinkinius rinkas. Tiek\u0117jai i\u0161 Europos, pavyzd\u017eiui, turi trumpesni\u0173 pristatymo mar\u0161rut\u0173 prana\u0161um\u0105, preki\u0173 jud\u0117jimas ES yra be muito, o taip pat yra viena valiuta \u2013 pamin\u0117ti tik kelet\u0105 privalum\u0173.”<\/p>

SELLERLOGIC: A\u010di\u016b!<\/strong><\/p>

Image credits in the order of the images: \u00a9 aerial-drone \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Daugelyje region\u0173 pasaulis sustojo: Vokietijoje buvo atidaryti tik sistemai svarb\u016bs verslai, tokie kaip prekybos centrai ar degalin\u0117s, Italija netgi sustabd\u0117 vis\u0105 neesmin\u0119 gamyb\u0105, o Ispanija taip pat u\u017edar\u0117 tokius verslus, kurie nelaikomi esminiais. E. prekyba tam tikrose srityse pasinaudojo padid\u0117jusia paklausa ir u\u017edarymais \u2013 ta\u010diau taip pat patyr\u0117 nuostoli\u0173 kitose srityse, kaip ir fizin\u0117 ma\u017emenin\u0117<\/p>\n","protected":false},"author":3,"featured_media":2059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1167],"tags":[],"class_list":["post-224190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patarimai-amp-triukai"],"yoast_head":"\nInternetin\u0117 prekyba: Kaip geras tiekimas apsaugo nuo pardavim\u0173 suma\u017e\u0117jimo<\/title>\n<meta name=\"description\" content=\"Pasiruo\u0161\u0119 krizei: Internetin\u0117je prekyboje geras tiekimas yra auksin\u0117s vert\u0117s! 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