{"id":224193,"date":"2024-01-29T14:55:41","date_gmt":"2024-01-29T14:55:41","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tiesioginis-dialogas-dazniausiai-uzduodami-klausimai-is-amazon-pardaveju\/"},"modified":"2024-01-29T14:55:41","modified_gmt":"2024-01-29T14:55:41","slug":"tiesioginis-dialogas-dazniausiai-uzduodami-klausimai-is-amazon-pardaveju","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/tiesioginis-dialogas-dazniausiai-uzduodami-klausimai-is-amazon-pardaveju\/","title":{"rendered":"Tiesioginis dialogas \u2013 Da\u017eniausiai u\u017eduodami klausimai i\u0161 \u201eAmazon\u201c pardav\u0117j\u0173"},"content":{"rendered":"

Per pastaruosius m\u0117nesius gal\u0117jome gauti verting\u0173 \u012f\u017evalg\u0173 i\u0161 pokalbi\u0173 su klientais ir partneriais daugelyje rengini\u0173. Nesvarbu, ar m\u016bs\u0173 stende OMR su atsipalaidavusiu alaus bokalu, ar diskusij\u0173 ratuose po m\u016bs\u0173 prane\u0161imo pasirodymo \u201eAmazon Seller Day\u201c Berlyne \u2013 asmeninis bendravimas visada yra \u012fkvepiantis labiau nei pokalbis telefonu ar vaizdo skambutyje. Taip pat su d\u0117kingumu prisimename internetinius seminarus, kuriuos gal\u0117jome surengti kartu su m\u016bs\u0173 partneriais. \u0160ie ne tik suteik\u0117 verting\u0173 \u012f\u017evalg\u0173, bet ir daug maisto min\u010diai atei\u010diai<\/p>

B\u016btent \u0161ios mintys bus aptartos ir diskutuojamos \u0161iame tinklara\u0161\u010dio \u012fra\u0161e<\/p>

Klausimai apie FBA gr\u0105\u017einimus<\/h2>

N\u0117ra abejoni\u0173, kad tie, kurie naudoja FBA, turi ai\u0161k\u0173 prana\u0161um\u0105 prie\u0161 kitus ne-FBA pardav\u0117jus \u201eAmazon\u201c. Vis d\u0117lto, ypa\u010d atsi\u017evelgiant \u012f nuolat kylan\u010dias FBA i\u0161laidas, reik\u0117t\u0173 atid\u017eiai steb\u0117ti procesus sand\u0117liuose ir \u201eAmazon\u201c ataskaitas. Ypa\u010d svarbu identifikuoti ir prane\u0161ti apie klaidas, kad b\u016bt\u0173 galima reikalauti susijusi\u0173 gr\u0105\u017einim\u0173<\/p>

FBA klaidos lieka nepasteb\u0117tos iki 10 m\u0117nesi\u0173<\/h3>

“A\u0161 pirm\u0105 kart\u0105 i\u0161girdau apie FBA klaidas per savo draugus.”<\/span><\/p><\/blockquote>

Kai buvo paklausta, kaip pardav\u0117jai informuojami apie klaidas \u201eAmazon FBA\u201c sand\u0117liuose, 60% nurod\u0117, kad tur\u0117jo su\u017einoti patys. Tai \u012fvyko arba d\u0117l neatitikim\u0173 j\u0173 \u012fra\u0161uose, pavyzd\u017eiui, kai sand\u0117lyje buvo u\u017eregistruota ma\u017eiau preki\u0173 nei buvo i\u0161si\u0173sta, arba d\u0117l kit\u0173 pardav\u0117j\u0173 patarim\u0173. Be to, paai\u0161k\u0117jo, kad pardav\u0117jams gali prireikti iki de\u0161imties m\u0117nesi\u0173, kad suprast\u0173, jog egzistuoja gr\u0105\u017einimo reikalavimas, kai kuriais atvejais net su labai didel\u0117mis gr\u0105\u017einimo sumomis.<\/p>

Kitas \u017eingsnis: Gr\u0105\u017einimas, bet kaip?<\/h3>

Pirmiausia, pardav\u0117jas turi sugeb\u0117ti \u012frodyti, kad \u017eal\u0105 suk\u0117l\u0117 \u201eAmazon\u201c. Rasti reikalingas ataskaitas tam jau yra per daug laiko reikalaujantis procesas daugeliui pardav\u0117j\u0173. Ypa\u010d d\u0117l ma\u017e\u0173 sum\u0173 gr\u0105\u017einim\u0173, nenorima investuoti laiko, kad b\u016bt\u0173 per\u017ei\u016brimos daugyb\u0117 turim\u0173 ataskait\u0173, kad b\u016bt\u0173 rastos tos, kurios yra svarbios j\u0173 pa\u010di\u0173 gr\u0105\u017einimui.<\/p>

Kai tai bus padaryta, kitas \u017eingsnis yra \u012ftikinti Pardav\u0117j\u0173 palaikym\u0105, kas daugeliu atvej\u0173 reikalauja daug atkaklumo i\u0161 pardav\u0117j\u0173. Ir lyg to b\u016bt\u0173 negana, gali prireikti eskaluoti situacij\u0105 paskyros vadybininkui arba kitoms kanalams, jei jie nepasiekia pa\u017eangos su Pardav\u0117j\u0173 palaikymu.<\/p>

M\u016bs\u0173 seminaruose pasteb\u0117jome, kad daugelis pardav\u0117j\u0173 dar n\u0117ra gird\u0117j\u0119 apie programin\u0117s \u012frangos sprendimus, kurie specializuojasi b\u016btent \u0161iame procese, ir tod\u0117l visada reikalavo savo gr\u0105\u017einim\u0173 rankiniu b\u016bdu \u2013 jei gr\u0105\u017einimo suma jiems buvo verta. Tai l\u0117m\u0117, kad kaup\u0117si daug ma\u017e\u0173 sum\u0173, kurios nebuvo reikalaujamos d\u0117l laiko tr\u016bkumo. Taigi, tr\u016bko \u017eini\u0173 apie tokias \u012fmones kaip SELLERLOGIC, kurios si\u016blo automatizuot\u0105 sprendim\u0105, kaip Lost & Found<\/a>, kuris gali atlikti \u0161iuos procesus akimirksniu.<\/p>

\"Su<\/figure>

Klaid\u0173 nustatymas iki 18 m\u0117nesi\u0173 praeityje<\/h3>

Klausimas, kuris kildavo kiekviename ankstesniame seminare, susij\u0119s su Lost & Found laiko apimtimi FBA klaid\u0173 nustatyme \u2013 priklausomai nuo atvejo tipo, ji gali siekti iki 18 m\u0117nesi\u0173 atgal, tik atvejo tipo “FBA mokes\u010diai” apimtis yra trys m\u0117nesiai, o atvejo tipo “\u012feinan\u010dios siuntos” \u2013 \u0161e\u0161i m\u0117nesiai. Atsi\u017evelgiant \u012f tai, kad dauguma pardav\u0117j\u0173 apie FBA klaidas ir gr\u0105\u017einim\u0173 galimyb\u0119 su\u017eino tik po ma\u017edaug de\u0161imties m\u0117nesi\u0173, tai yra ypa\u010d svarbus klausimas. I\u0161 ties\u0173, per 18 m\u0117nesi\u0173 gali sukaupti daug. Neda\u017enai pirmas gr\u0105\u017einimas SELLERLOGIC naujiems klientams pasiekia penkia\u017eenkles sumas, ypa\u010d \u012fmon\u0117ms, turin\u010dioms didel\u012f gr\u0105\u017einim\u0173 procent\u0105, pavyzd\u017eiui, drabu\u017ei\u0173 sektoriuje.<\/p>

Klausimai apie kain\u0173 optimizavim\u0105<\/h2>

Kaina yra ir lieka svarbiausias rodiklis laimint Buy Box \u201eAmazon\u201c. Tod\u0117l ypa\u010d svarbu i\u0161laikyti savo kainodaros strategij\u0105 konkurencing\u0105, kas reikalauja daug laiko ir energijos, ypa\u010d profesionaliai prekiaujant ir valdant daugiau nei 10\u201320 SKU. SELLERLOGIC Repricer<\/a> yra puiki pagalba \u0161iuo at\u017evilgiu. Vis d\u0117lto, \u010dia ir ten vis dar kyla keletas klausim\u0173.<\/p>

K\u0105 daryti, kai susitinka du SELLERLOGIC Repricer?<\/h3>

Vis da\u017eniau susiduriame su klausimu, kas nutikt\u0173, jei du \u017emon\u0117s vienu metu parduot\u0173 t\u0105 pat\u012f produkt\u0105 naudodamiesi ta pa\u010dia Repricer. Ar Repricer nustoja veikti? Ar abu praranda Buy Box? Ar Repricer padaro ekrano nuotrauk\u0105?<\/p>

Atsakymas yra paprastesnis, nei galima pagalvoti: Buy Box skiriamas asmeniui su geriausiais \u2013 kainai nepriklausan\u010diais \u2013 rodikliais.<\/p>

Tai yra rodikliai, kuriuos \u201eAmazon\u201c laiko svarbiais laimint Buy Box. Kaina i\u0161lieka svarbiausiu rodikliu i\u0161 vis\u0173. Ta\u010diau, jei abu pardav\u0117jai yra optimizav\u0119 geriausi\u0105 kain\u0105, algoritmas sutelkia d\u0117mes\u012f \u012f kitus rodiklius<\/a>. Tarp j\u0173 yra, be kita ko, klient\u0173 aptarnavimas, pardav\u0117jo reitingas, u\u017esakym\u0173 defekt\u0173 rodiklis, produkt\u0173 atsiliepim\u0173 skai\u010dius ir kokyb\u0117, pristatymo laikas ir lankstumas klientams d\u0117l gr\u0105\u017einimo politikos. Kurie rodikliai yra lemiami kiekvienu atveju, visi\u0161kai priklauso nuo konkre\u010dios situacijos. Da\u017enai produkto vieta taip pat yra lemiamas veiksnys. Pavyzd\u017eiui, jei du \u017emon\u0117s konkuruoja d\u0117l Buy Box produkto, kuris daugiausia parduodamas Italijoje, Buy Box laimi tas, kurio produktas gali b\u016bti pristatytas \u012f Italij\u0105 grei\u010diau, nes jis, pavyzd\u017eiui, saugomas Miuncheno, o ne Berlyne.<\/p>

Kita galimyb\u0117 yra Buy Box pasidalijimas tarp pardav\u0117j\u0173. Jei tai \u012fvyks, tai taip pat bus rodoma m\u016bs\u0173 programin\u0117je \u012frangoje.<\/p>

\"Tiesioginiame<\/figure>

Repricer yra daugiau nei \u201eBuy Box ma\u0161ina\u201c<\/h3>

Preki\u0173 pardav\u0117jai nori tik vieno dalyko: didelio Buy Box dalies visiems savo produktams. Mes tai suprantame. Tod\u0117l suk\u016br\u0117me Repricer, kuris u\u017etikrina 90% Buy Box dal\u012f daugeliui m\u016bs\u0173 klient\u0173, kartu su susijusiu padid\u0117jusiu pardavim\u0173 na\u0161umu ir matomumu.<\/p>

\"Laim\u0117ti<\/figure>

\u201eKokia v\u0117l buvo Push strategija?\u201c<\/span><\/p><\/blockquote>

Kadangi dauguma m\u016bs\u0173 klient\u0173 ir partneri\u0173 mato, kad j\u0173 poreikiai yra patenkinti tiesiog naudojantis Buy Box strategija, jie da\u017enai nesuvokia, kad Repricer gali padaryti daugiau nei tik laim\u0117ti Buy Box. Pavyzd\u017eiui, naudojant \u0161ilumos \u017eem\u0117lap\u012f, pardav\u0117jai gali tiksliai matyti, kada buvo padaryta daugiausia pardavim\u0173 ir kada atitinkamai tur\u0117t\u0173 pakelti kain\u0105. Be to, su Repricer taip pat galima automatizuoti atitinkamas kainodaros strategijas, tokias kaip kainos k\u0117limas arba ma\u017einimas po tam tikro laiko arba po tam tikro produkt\u0173 skai\u010diaus pardavimo. I\u0161 viso SELLERLOGIC Repricer si\u016blo septynias strategijas, kurias \u201eAmazon\u201c pardav\u0117jai gali naudoti, kad j\u0173 kainodaros strategijos b\u016bt\u0173 dinami\u0161kesn\u0117s nei konkurent\u0173. \u0160tai pasirinkimas:<\/p>

  1. Buy Box<\/strong>: D\u0117mesys \u201eAmazon\u201c Buy Box yra svarbus maksimaliai i\u0161naudojant pardavimo galimybes. Kai produktai yra pateikiami Buy Box, SELLERLOGIC \u012frankis automati\u0161kai optimizuoja kainas, kad visi\u0161kai i\u0161naudot\u0173 pardavimo kainos na\u0161umo potencial\u0105. Buy Box galima taikyti didesnes kainas nei pardav\u0117jams, kurie nepasiek\u0117 \u0161io statuso, nes 90% vis\u0173 pardavim\u0173 vyksta \u010dia. SELLERLOGIC leid\u017eia vienu metu ir visi\u0161kai automati\u0161kai steb\u0117ti abu tikslus: optimalias galimybes Buy Box ir geriausi\u0105 galim\u0105 pardavimo kain\u0105 produktams.<\/li>
  2. Push<\/strong>: Push strategija remiasi pardav\u0117jo pardavim\u0173 skai\u010diais. Repricer didina pardavimo kain\u0105, kai u\u017esakymai gaunami per nustatyt\u0105 laikotarp\u012f. Jei numatyti pardavim\u0173 skai\u010diai n\u0117ra pasiekiami, \u012frankis koreguoja kain\u0105 \u017eemyn. \u0160i strategija leid\u017eia kontroliuoti produkto kain\u0105, remiantis faktiniais u\u017esakym\u0173 kiekiais. Pardav\u0117jas nurodo, kiek kart\u0173 prek\u0117 tur\u0117t\u0173 b\u016bti parduodama ma\u017eiausiai per tam tikr\u0105 laikotarp\u012f (pvz., penkis kartus per dien\u0105 arba de\u0161imt kart\u0173 per savait\u0119). Jei \u0161is tikslas n\u0117ra pasiekiamas, arba blogiausiu atveju, jei pardavim\u0173 n\u0117ra, kaina \u0161iek tiek koreguojama \u017eemyn, kad b\u016bt\u0173 sukurtas didesnis paskatinimas pirkti.<\/li>
  3. Kasdienis Push:<\/strong> Kasdien\u0117 Push strategija apima pradin\u0117s kainos nustatym\u0105 pardavimams vidurnakt\u012f, kuri gali b\u016bti automati\u0161kai koreguojama remiantis kasdieniais pardavim\u0173 skai\u010diais. Nustatant ribas, kainos gali b\u016bti automati\u0161kai didinamos arba ma\u017einamos priklausomai nuo parduot\u0173 vienet\u0173 skai\u010diaus. Tai leid\u017eia parduoti i\u0161 anksto nustatyt\u0105 preki\u0173 kiek\u012f pradiniu kainos lygiu ir papildomas prekes u\u017e didesnes arba ma\u017eesnes kainas. Jei tam tikr\u0105 laikotarp\u012f reikia padidinti pardavimus, kaina gali b\u016bti nustatyta atgal \u012f bazin\u0119 vert\u0119, kad b\u016bt\u0173 u\u017etikrinta prek\u0117s matomumas ir buvimas.<\/ol><\/div>

    \u201eAmazon\u201c slenks\u010dio kainos \u012ftaka<\/h3>

    \u201eKas tiksliai yra \u201eAmazon\u201c slenks\u010dio kaina ir ar ji rodoma j\u016bs\u0173 sprendime?\u201c<\/span><\/p><\/blockquote>

    Slenks\u010dio kaina \u201eAmazon\u201c yra kaina, kuri\u0105 nurodo \u201eAmazon\u201c ir kuri rodo, kiek brangus produktas gali b\u016bti, kad vis dar atitikt\u0173 Buy Box. Kaip \u201eAmazon\u201c nustato \u0161i\u0105 kain\u0105, sunku apibr\u0117\u017eti, nes \u012ftakos turi daugyb\u0117 veiksni\u0173. Pavyzd\u017eiui, \u201eAmazon\u201c tur\u0117t\u0173 tikrinti ir palyginti kainas kitose prekyviet\u0117se, o \u012fvairi\u0173 pasi\u016blym\u0173 kain\u0173 diapazonas pa\u010dioje \u201eAmazon\u201c taip pat tur\u0117t\u0173 tur\u0117ti \u012ftakos slenks\u010dio kainai.<\/p>

    Da\u017enai slenks\u010dio kaina yra \u017eemesn\u0117 u\u017e vidutin\u0119 kain\u0105 kitose prekyviet\u0117se. Pardav\u0117jams tai i\u0161 pirmo \u017evilgsnio gali pasirodyti suboptimalu \u2013 ta\u010diau \u017eemos kainos lemia didesn\u012f klient\u0173 skai\u010di\u0173 \u201eAmazon\u201c platformoje ir taip daugiau pardavim\u0173, galiausiai tai yra prana\u0161umas tiek \u201eAmazon\u201c, tiek \u201eAmazon\u201c pardav\u0117jams.<\/p>

    Slenks\u010dio kaina rodoma Repricer valdymo skydelyje SELLERLOGIC. \u201eAmazon\u201c pardav\u0117jai gali matyti, kiek ir kurie j\u0173 produktai \u0161iuo metu yra vir\u0161 \u0161ios \u201eAmazon\u201c nustatytos slenks\u010dio kainos. \u0160i informacija yra labai svarbi, nes \u0161ie produktai negali laim\u0117ti Buy Box arba tai gali b\u016bti padaryta tik su sunkumais.<\/p>

    \"Tiesioginiame<\/figure>

    I\u0161vada<\/h2>

    Nepaneigiama, kad \u201eAmazon\u201c kaip platforma vis labiau s\u0117kminga ir taip suteikia \u201eAmazon\u201c pardav\u0117jams daugiau galimybi\u0173 pasiekti didelius pelnus. Ta\u010diau tuo pa\u010diu metu did\u0117janti konkurencija negali b\u016bti ignoruojama, kuri kasmet vis auga. Visa tai neb\u016btinai palengvina gyvenim\u0105 \u201eAmazon\u201c pardav\u0117jams, ypa\u010d atsi\u017evelgiant \u012f tai, kad pati \u201eAmazon\u201c linkusi labiau koncentruotis \u012f pirk\u0117jus, reklam\u0105 ir bendr\u0105 pl\u0117tr\u0105 \u012f naujas prekyvietes, o ne \u012f pardav\u0117jus.<\/p>

    Tod\u0117l tie, kurie profesionaliai prekiauja \u201eAmazon\u201c, ateityje turi investuoti daugiau laiko, kad \u012fveikt\u0173 konkurencij\u0105 \u2013 pavyzd\u017eiui, per geresnes kainodaros strategijas ir i\u0161naudojant visas finansines galimybes. D\u0117l \u0161ios prie\u017easties prasminga atid\u017eiau pa\u017evelgti \u012f sprendimus, kurie gali tvarkyti laiko reikalaujan\u010dias, pasikartojan\u010dias, ta\u010diau vis dar labai svarbias u\u017eduotis. SELLERLOGIC Repricer<\/a> ir Lost & Found<\/a> yra du tokie sprendimai, sukurti \u012fmon\u0117s, kuri pirmiausia atsi\u017evelgia \u012f jus kaip \u201eAmazon\u201c pardav\u0117j\u0105.<\/p>

    Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 Dilok \u2013 stock.adobe.com, \u00a9 Suriya \u2013 stock.adobe.com, \u00a9 Michael Traitov \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

    Per pastaruosius m\u0117nesius gal\u0117jome gauti verting\u0173 \u012f\u017evalg\u0173 i\u0161 pokalbi\u0173 su klientais ir partneriais daugelyje rengini\u0173. Nesvarbu, ar m\u016bs\u0173 stende OMR su atsipalaidavusiu alaus bokalu, ar diskusij\u0173 ratuose po m\u016bs\u0173 prane\u0161imo pasirodymo \u201eAmazon Seller Day\u201c Berlyne \u2013 asmeninis bendravimas visada yra \u012fkvepiantis labiau nei pokalbis telefonu ar vaizdo skambutyje. Taip pat su d\u0117kingumu prisimename internetinius seminarus,<\/p>\n","protected":false},"author":6,"featured_media":49786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1167],"tags":[],"class_list":["post-224193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patarimai-amp-triukai"],"yoast_head":"\nSELLERLOGIC | Populiariausi klient\u0173 ir partneri\u0173 klausimai<\/title>\n<meta name=\"description\" content=\"Kokie klausimai pastaraisiais m\u0117nesiais labiausiai r\u016bp\u0117jo \u201eAmazon\u201c pardav\u0117jams ir partneriams? 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