{"id":224205,"date":"2021-06-29T12:58:00","date_gmt":"2021-06-29T12:58:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/koks-yra-amazon-vendor-program-ir-kam-jis-tinka\/"},"modified":"2021-06-29T12:58:00","modified_gmt":"2021-06-29T12:58:00","slug":"koks-yra-amazon-vendor-program-ir-kam-jis-tinka","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/koks-yra-amazon-vendor-program-ir-kam-jis-tinka\/","title":{"rendered":"Koks yra \u201eAmazon Vendor Program\u201c ir kam jis tinka?"},"content":{"rendered":"

\u201eAmazon\u201c galite paprastai parduoti dviem skirtingais b\u016bdais: per \u201eAmazon Vendor Program\u201c arba kaip pardav\u0117jas. \u0160iame tinklara\u0161tyje bus aptarta, kaip veikia programa, k\u0105 ji gali jums suteikti ir kokie jos tr\u016bkumai.<\/p>

\u201eAmazon\u201c tiek\u0117jai <\/strong>turi B2B santyk\u012f su internetiniu mil\u017einu<\/h2>

Skirtingai nuo Pardav\u0117jo programos, kaip Tiek\u0117jas j\u016bs parduodate \u201eAmazon\u201c ir ne per \u201eAmazon\u201c galutiniams vartotojams. Taigi, j\u016bs u\u017emezgate \u012fprastus verslo santykius su e. prekybos mil\u017einu. Jie tada toliau parduoda j\u016bs\u0173 produktus vartotojams.<\/p>

\u201eAmazon\u201c tiek\u0117jai <\/strong>pristato savo prekes dideliais kiekiais internetiniam mil\u017einui, o jie r\u016bpinasi pardavimais, pajam\u0173 steb\u0117jimu, klient\u0173 kontaktu ir, \u017einoma, kainodara. Suinteresuotos \u0161alys i\u0161 anksto derasi su \u201eAmazon\u201c d\u0117l s\u0105lyg\u0173 ir pateikia kain\u0173 s\u0105ra\u0161us. \u201eAmazon\u201c palygina juos su konkurent\u0173 pasi\u016blymais ir sukuria pasi\u016blym\u0105 remdamasi tuo.<\/p>

Jei priimate \u0161\u012f pasi\u016blym\u0105, pirmasis pristatymas gali \u012fvykti ma\u017edaug po m\u0117nesio. Tada, kaip Tiek\u0117jas, turite \u012fkelti produkt\u0173 lenteles savo \u201eAmazon\u201c paskyroje <\/strong>, nes jos reikalingos kuriant produkto detali\u0173 puslapius. \u0160ias lenteles galite prid\u0117ti \u201eAmazon Vendor Central\u201c prisijung\u0119 po Inventoriaus skirtuku.<\/p>

\u201eAmazon Vendor\u201c programos privalumai<\/strong><\/h2>

Tie, kurie aktyviai nedalyvauja rinkos veikloje kaip Pardav\u0117jai, taip pat turi savo privalum\u0173. Be darbo paprastumo \u2013 pavyzd\u017eiui, nes \u201eAmazon\u201c perima tokias u\u017eduotis kaip klient\u0173 aptarnavimas, gr\u0105\u017einim\u0173 valdymas ir pajam\u0173 steb\u0117jimas \u2013 yra ir papildom\u0173 privalum\u0173:<\/p>

Profesional\u0173 parama: \u201eAmazon Vendor\u201c vadybininkai<\/strong><\/h3>

\u201eAmazon Vendor Services\u201c programa remia jus kaip Tiek\u0117j\u0105 \u201eAmazon.de\u201c, kad u\u017etikrint\u0173 ir sustiprint\u0173 j\u016bs\u0173 s\u0117km\u0119 ilgalaik\u0117je perspektyvoje. Tai yra rinkos operatoriaus pa\u017eadas.<\/p>

Kaip min\u0117ta anks\u010diau, \u201eAmazon\u201c tiek\u0117jai i\u0161 esm\u0117s veikia kaip tiek\u0117jai internetiniam mil\u017einui. Tod\u0117l grei\u010diausiai daug dirbsite su \u201eAmazon\u201c Tiek\u0117jo vadybininku. \u0160is asmuo atstovauja \u012fmon\u0117s pus\u0119 ir, be kita ko, der\u0117sis d\u0117l sutarties s\u0105lyg\u0173 su jumis.<\/p>

Kitos u\u017eduotys apima rinkodaros veiklos ir klient\u0173 pasitenkinimo valdym\u0105, taip pat pelningumo u\u017etikrinim\u0105 ir pardavim\u0173 tiksl\u0173 pasiekim\u0105. Ta\u010diau kadangi \u201eAmazon\u201c tiek\u0117j\u0173 valdymas yra laiko reikalaujantis ir tod\u0117l brangus u\u017edavinys, gali b\u016bti, kad ma\u017eesni tiek\u0117jai gauna ma\u017eiau paramos nei didesni.<\/p>

\"amazon<\/figure>

Klient\u0173 pasitik\u0117jimo premija<\/h3>

Vienas da\u017enai pateikiamas argumentas yra tas, kad klientai pasitiki internetiniu mil\u017einu. \u201eAmazon\u201c tiek\u0117jai tiekia rinkos operatoriui, kuris tada veikia kaip pardav\u0117jas galutiniams vartotojams. Pardav\u0117jai, kita vertus, parduoda tiesiogiai vartotojams ir tod\u0117l pirmiausia turi u\u017esitarnauti j\u0173 pasitik\u0117jim\u0105. Ta\u010diau klausimas su \u0161iuo argumentu yra tas, kaip da\u017enai pirk\u0117jai i\u0161 tikr\u0173j\u0173 abejoja, ar jie perka tiesiogiai i\u0161 \u201eAmazon\u201c, ar tik jos rinkoje.<\/p>

\u201eAmazon Vendor Account\u201c veiklos tr\u016bkumai<\/strong><\/h2>

\u017dinoma, \u201eAmazon Vendor Program\u201c taip pat turi savo apribojim\u0173, kurie gali neigiamai paveikti prekybininkus, atsi\u017evelgiant \u012f j\u0173 poreikius.<\/p>

Priklausomyb\u0117<\/h3>

I\u0161 vienos pus\u0117s, kaip \u201eAmazon\u201c tiek\u0117jas, j\u016bs \u012f\u017eengiate \u012f tam tikr\u0105 priklausomyb\u0119. Kai kuri\u0173 tiek\u0117j\u0173 patirtis rodo, kad internetinio mil\u017eino sutarties s\u0105lygos tapo gana grie\u017etos. Galiausiai turite nuspr\u0119sti, ar norite \u017eaisti pagal e. prekybos mil\u017eino taisykles, ar ne.<\/p>

Be to, \u201eAmazon\u201c tiek\u0117jai priklauso nuo internetinio mil\u017eino, kuris u\u017esako i\u0161 j\u0173 daugiau preki\u0173. D\u0117l \u012fvairi\u0173 prie\u017eas\u010di\u0173, toki\u0173 kaip ma\u017e\u0117janti paklausa ar nepakankamas pelningumas, gali nutikti taip, kad \u201eAmazon\u201c u\u017esako i\u0161 j\u016bs\u0173 ma\u017eiau arba nepakankamai preki\u0173.<\/p>

Taip pat, kalbant apie produkto detali\u0173 puslapius ir j\u0173 publikavim\u0105, j\u016bs kaip \u201eAmazon\u201c tiek\u0117jas Vokietijoje priklausote nuo \u201eAmazon.de\u201c. \u012etariama, kad tiek\u0117j\u0173 s\u0105ra\u0161ai yra tikrinami grie\u017e\u010diau. Tod\u0117l j\u016bs\u0173 prek\u0117ms paskelbti gali prireikti keli\u0173 savai\u010di\u0173.<\/p>

N\u0117ra \u012ftakos kainai ir mar\u017eai<\/h3>

Kaip ir bet kuris tiek\u0117jas, \u201eAmazon\u201c tiek\u0117jai taip pat neturi \u012ftakos kainoms, nes jas nustato \u201eAmazon\u201c. Kai kurie \u201eAmazon\u201c tiek\u0117jai patyr\u0117, kad \u017eemos kainos, pavyzd\u017eiui, po specialios akcijos, negr\u012f\u017eo \u012f lyg\u012f prie\u0161 \u0161iuos pasi\u016blymus.<\/p>

Kitas tr\u016bkumas, kur\u012f kai kurie tiek\u0117jai mato \u201eAmazon\u201c, yra tas, kad klientai gali susidaryti nuomon\u0119 apie nekonsekventi\u0161k\u0105 kain\u0173 strategij\u0105. Internetinis mil\u017einas vis labiau remiasi algoritmu, kuris pritaiko savo kainas prie kit\u0173 pasi\u016blym\u0173. Tai gali sukelti kain\u0173 skirtumus tarp rinkos ir tiek\u0117jo nuosavo internetinio parduotuv\u0117s.<\/p>

Kadangi \u201eAmazon\u201c tiek\u0117jai negali \u012ftakoti kain\u0173, galimyb\u0117 kontroliuoti savo mar\u017eas taip pat panaikinama.<\/strong> Ar prek\u0117s da\u017eniau yra Buy Box d\u0117l agresyvios \u201eAmazon\u201c kainodaros politikos ilgalaik\u0117je perspektyvoje ir taip padidina pardavim\u0173 skai\u010dius, ar kaina yra tokia ma\u017ea, kad pardavim\u0173 skai\u010dius nebegali kompensuoti, gali skirtis priklausomai nuo atvejo.<\/p><\/blockquote>

Bet kas kita?<\/h2>

\u017dinoma, \u201eAmazon Vendor Program\u201c turi ne tik privalum\u0173 ir tr\u016bkum\u0173. \u0160tai keletas \u012fdomi\u0173 fakt\u0173:<\/p>

Turite b\u016bti pakviestas \u012f \u201eAmazon Vendor Program\u201c <\/strong><\/h3>

Nors galite gana lengvai u\u017esiregistruoti \u201eAmazon Seller Program\u201c, norint pakilti \u012f \u201eAmazon Vendors\u201c gretas reikia daug daugiau. Negalite pateikti parai\u0161kos d\u0117l to; vietoj to turite laukti kvietimo i\u0161 \u201eAmazon\u201c. Kokius kriterijus internetinis mil\u017einas naudoja tam, lieka u\u017e u\u017edar\u0173 dur\u0173, kaip da\u017enai b\u016bna. Ta\u010diau ai\u0161ku, kad jis pirmiausia orientuojasi \u012f \u012fmones, kurios veikia laikydamosi taisykli\u0173 ir s\u0105\u017einingai, pasiekdamos didelius pardavimus. Pripa\u017einkime, kad tai taip pat yra minimal\u016bs reikalavimai, kuriuos bet kuris prekybininkas tur\u0117t\u0173 tur\u0117ti savo tiek\u0117jams.<\/p>

\"Vendor<\/figure>

<\/a><\/p>

Atrodo, kad \u201eAmazon Vendor Program\u201c pirmiausia orientuojasi \u012f dideles \u012fmones. \u201eAmazon Vendor Express\u201c<\/a> buvo programa, kuri pritrauk\u0117 ma\u017eesnes ir jaunesnes \u012fmones, kurios dar nebuvo kvalifikuotos \u201eVendor Central\u201c. Ta\u010diau ji buvo nutraukta 2018 metais.<\/p>

Iki prie\u0161 kelerius metus \u201eAmazon Vendors\u201c<\/strong> tur\u0117jo daugiau reklamos galimybi\u0173 nei Pardav\u0117jai<\/h3>

<\/meta>Ilg\u0105 laik\u0105 tokie \u012frankiai kaip A+ turinys arba \u201eAmazon Vine\u201c buvo skirti tik tiek\u0117jams. Ta\u010diau tai \u017eymiai pasikeit\u0117, nes \u201eAmazon\u201c pripa\u017eino savo reklamos skyriaus pajam\u0173 potencial\u0105.<\/p>

\u0160iandien beveik n\u0117ra jokio skirtumo reklamos srityje tarp \u201eAmazon Vendor\u201c ir Pardav\u0117jo. A+ ir Vine jau seniai buvo prieinami ir Pardav\u0117jams, o pramon\u0117s ekspertai, tokie kaip Ronny Marx, mano, kad dvi variantai, Pardav\u0117jas ir Tiek\u0117jas, ilgainiui susijungs<\/a>.<\/p>

Pardav\u0117j\u0173 ir \u201eAmazon Vendors\u201c susiliejimas taip pat akivaizdus duomen\u0173 srityje. Ilg\u0105 laik\u0105 Pardav\u0117jai tur\u0117jo reik\u0161ming\u0105 prana\u0161um\u0105 \u0161ioje srityje, nes tur\u0117jo prieig\u0105 prie daug daugiau \u012f\u017evalg\u0173 apie savo veikl\u0105, kurios buvo visi\u0161kai neprieinamos Tiek\u0117jams arba buvo prieinamos tik u\u017e labai dideles kainas. \u0160i sritis taip pat neseniai dramati\u0161kai pasikeit\u0117. \u0160iandien tiek \u201eAmazon Vendors\u201c, tiek Pardav\u0117jai turi prieig\u0105 prie plataus duomen\u0173 spektro nemokamai.<\/p>

\u201eAmazon Vendor\u201c vs. Pardav\u0117jas<\/h2>

Kuri\u0105 model\u012f tur\u0117tum\u0117te pasirinkti, arba ar tur\u0117tum\u0117te netgi at\u0161aukti savo prieig\u0105 prie \u201eAmazon Vendor Portal\u201c, \u017einoma, priklauso nuo j\u016bs\u0173 pa\u010di\u0173 poreiki\u0173 ir pageidavim\u0173.<\/p>

Jei nenorite u\u017esiimti tokiais klausimais kaip Buy Box pelnas, o labiau nor\u0117tum\u0117te der\u0117tis d\u0117l tiek\u0117jo sutarties su \u201eAmazon\u201c ir galb\u016bt gal\u0117tum\u0117te atsisakyti mar\u017eos ir kontrol\u0117s, \u201eAmazon Vendor Program\u201c gali b\u016bti b\u016btent jums tinkama.<\/p>

Ta\u010diau, jei norite patys valdyti rink\u0105 ir i\u0161laikyti kontrol\u0119 d\u0117l rinkodaros kampanij\u0173, kainodaros ir kt., jums tikrai geriau su Pardav\u0117jo programa. \u010cia patartina atid\u017eiau pa\u017evelgti \u012f \u012frankius<\/a>, kurie gali jums pad\u0117ti, nes tik su protingomis automatizacijomis galite s\u0117kmingai parduoti \u201eAmazon\u201c ilgalaik\u0117je perspektyvoje. Pradedant nuo \u012franki\u0173, kurie padeda jums valdyti atsargas ir apskait\u0105, iki t\u0173, kurie padaro jus konkurencingesnius. Geras Repricer gali, pavyzd\u017eiui, pad\u0117ti jums laim\u0117ti Buy Box prie\u0161 pat\u012f Amazon<\/a>!<\/p>

Jei negalite apsispr\u0119sti, nes matote ateit\u012f abiejuose modeliuose, galite apsvarstyti galimyb\u0119 b\u016bti tiek \u201eAmazon Vendor\u201c, tiek Pardav\u0117ju tuo pa\u010diu metu. Ta\u010diau tur\u0117kite omenyje, kad \u0161is hibridinis modelis turi b\u016bti gerai apgalvotas. Jei patys neturite i\u0161samaus \u017eini\u0173 apie abu modelius, rekomenduojame pasikonsultuoti su atitinkama agent\u016bra.<\/p>

Da\u017enai u\u017eduodami klausimai<\/strong><\/p>

Kas yra \u201eAmazon Vendor\u201c?<\/strong>

\u201eAmazon Vendors\u201c yra prekybininkai, kurie tiekia savo prekes \u201eAmazon\u201c. Tada \u201eAmazon\u201c jas parduoda galutiniams vartotojams per savo internetin\u0119 platform\u0105.<\/p> <\/div>

Kas yra \u201eAmazon Vendor Central\u201c?<\/strong>

Per \u201eVendor Central\u201c \u201eAmazon Vendors\u201c gali valdyti savo versl\u0105. Pavyzd\u017eiui, ten galima \u012fkelti produkt\u0173 lenteles.<\/p> <\/div><\/div>

Vaizd\u0173 autoryst\u0117 pagal vaizd\u0173 tvark\u0105: \u00a9 elenabsl \u2013 stock.adobe.com<\/meta>\u00a9 Visual Generation \u2013 stock.adobe.com<\/meta>\u00a9 Brad Pict \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

\u201eAmazon\u201c galite paprastai parduoti dviem skirtingais b\u016bdais: per \u201eAmazon Vendor Program\u201c arba kaip pardav\u0117jas. \u0160iame tinklara\u0161tyje bus aptarta, kaip veikia programa, k\u0105 ji gali jums suteikti ir kokie jos tr\u016bkumai. \u201eAmazon\u201c tiek\u0117jai turi B2B santyk\u012f su internetiniu mil\u017einu Skirtingai nuo Pardav\u0117jo programos, kaip Tiek\u0117jas j\u016bs parduodate \u201eAmazon\u201c ir ne per \u201eAmazon\u201c galutiniams vartotojams. Taigi, j\u016bs<\/p>\n","protected":false},"author":5,"featured_media":11491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161],"tags":[],"class_list":["post-224205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon"],"yoast_head":"\n\u201eAmazon Vendor Program\u201c: Kam ji tinka?<\/title>\n<meta name=\"description\" content=\"Tapti \u201eAmazon Vendor\u201c? Programa ne visiems. Tur\u0117tum\u0117te \u017einoti apie \u0161iuos privalumus ir tr\u016bkumus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/koks-yra-amazon-vendor-program-ir-kam-jis-tinka\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201eAmazon Vendor Program\u201c: Kam ji tinka?\" \/>\n<meta property=\"og:description\" content=\"Tapti \u201eAmazon Vendor\u201c? Programa ne visiems. 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