{"id":224217,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/svarbiausi-kpi-siekiant-didesnio-sekmes-amazon\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"svarbiausi-kpi-siekiant-didesnio-sekmes-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/svarbiausi-kpi-siekiant-didesnio-sekmes-amazon\/","title":{"rendered":"Svarbiausi KPI, siekiant didesnio s\u0117km\u0117s \u201eAmazon\u201c"},"content":{"rendered":"

Pasiekti s\u0117km\u0119 \u201eAmazon\u201c yra toli gra\u017eu nepaprasta. Tod\u0117l dar svarbiau steb\u0117ti savo skai\u010dius. Pagrindiniai veiklos rodikliai (KPI) suteikia \u012f\u017evalg\u0173 apie produkt\u0173 ir pardavim\u0173 vystym\u0105si, taip pat apie tai, kuriuos svertus dar reikia koreguoti, kad pagerintum\u0117te savo verslo rezultatus. Steb\u0117ti visus \u0161iuos skirtingus KPI gali b\u016bti sud\u0117tinga, ta\u010diau mes jums pad\u0117sime! \u0160iame straipsnyje parodysime, kaip pasinaudoti KPI savo naudai, kad j\u016bs\u0173 \u201eAmazon\u201c verslas b\u016bt\u0173 s\u0117kmingesnis!<\/p>\t\t

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Tai yra sve\u010di\u0173 \u012fra\u0161as, kur\u012f para\u0161\u0117<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru Services<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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M\u016bs\u0173 partneris FARU<\/a> si\u016blo i\u0161sam\u0173 rinkos valdym\u0105 \u201eAmazon\u201c. Su met\u0173 patirtimi ir duomenimis pagr\u012fstais metodais sukuriama tvirta j\u016bs\u0173 kasdienio verslo pagrindas \u2013 \u012fskaitant KPI steb\u0117jim\u0105 ir rinkodaros kampanij\u0173 valdym\u0105. Tai suteikia jums laiko kitoms veikloms \u2013 pavyzd\u017eiui, prid\u0117ti tuos naujus produktus \u012f savo asortiment\u0105, kuriuos stebite jau ilg\u0105 laik\u0105. Ir kad nepraleistum\u0117te joki\u0173 naujovi\u0173, Faru veikia kaip dalis keli\u0173 \u201eAmazon\u201c komitet\u0173, tod\u0117l galite su\u017einoti apie visus svarbius pilotinius projektus.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Kurie KPI yra svarb\u016bs ir kur galite juos rasti?<\/h2>

Kaip \u201eAmazon\u201c pardav\u0117jas, galite gauti \u012f\u017evalg\u0173 apie \u0161iuos rodiklius per Ataskaitos > Statistika ir ataskaitos<\/strong> skyri\u0173 savo \u201eAmazon Seller Central\u201c paskyroje. Kairiajame meniu dabar pamatysite skyri\u0173 \u201ePagal ASIN\u201c, o po juo yra atitinkama ataskaita Detali\u0173 puslapio pardavimai ir srautas<\/strong>.<\/p>

\"Svarbiausi<\/figure><\/div>

Visada rekomenduojame \u0161i\u0105 informacin\u0119 lentel\u0119 i\u0161samiems vertinimams. Prie\u0161 i\u0161samiau pa\u017evelgdami \u012f atitinkamus KPI, svarbu pasirinkti tinkam\u0105 laiko filtr\u0105. J\u016bs\u0173 metiniam planavimui prasminga pasirinkti ilgesnius laikotarpius, kad b\u016bt\u0173 galima nustatyti sezoninius poky\u010dius ir tendencijas, pavyzd\u017eiui. J\u016bs\u0173 kasdieniam verslui ypa\u010d \u012fdom\u016bs \u201ePeriod over Period\u201c palyginimai. Pavyzd\u017eiui, rodikli\u0173 vystymasis, palyginti su pra\u0117jusia savaite arba tuo pa\u010diu laikotarpiu pra\u0117jusiais metais.<\/p>

Mes skirstome atitinkamus KPI \u012f 3 kategorijas<\/strong>:<\/p>

Srauto KPI: “Sesijos ir puslapio per\u017ei\u016bros”<\/h3>
\"Svarbiausi<\/figure><\/div>

Srauto rodikliai \u201eSesijos\u201c ir \u201ePuslapio per\u017ei\u016bros\u201c rodo \u201eAmazon\u201c vartotoj\u0173, kurie per\u017ei\u016br\u0117jo j\u016bs\u0173 produkt\u0105, skai\u010di\u0173. Tur\u0117tum\u0117te reguliariai steb\u0117ti \u0161iuos rodiklius, kad pagerintum\u0117te savo sraut\u0105 ir pritrauktum\u0117te daugiau klient\u0173 \u012f savo \u201eAmazon\u201c s\u0105ra\u0161us. Kaip matote, puslapio per\u017ei\u016br\u0173 skai\u010dius yra didesnis nei sesij\u0173 skai\u010dius. Taigi, tur\u0117tum\u0117te u\u017eduoti sau klausim\u0105: \u201eKiek potenciali\u0173 klient\u0173 paspaud\u0117 mano produkt\u0173 puslapius?\u201c Norint tai tiksliai nustatyti, reikia \u017einoti skirtum\u0105 tarp \u201eSesij\u0173\u201c ir \u201ePuslapio per\u017ei\u016br\u0173.\u201c<\/p>

Trumpai tariant: Kiekvienas kliento paspaudimas ant j\u016bs\u0173 produkto puslapio yra puslapio per\u017ei\u016bra. Jei klientas kelis kartus paspaud\u017eia j\u016bs\u0173 s\u0105ra\u0161\u0105 per 24 valandas, tai skai\u010diuojama kaip tik viena sesija, ta\u010diau kaip kelios puslapio per\u017ei\u016bros.<\/p>

Gerai \u017einoti: Neseni, Amazon Seller Central i\u0161pl\u0117t\u0117 KPI “Sesijos” ir “Puslapio per\u017ei\u016bros”, atskirdama mobiliosios program\u0117l\u0117s generuojam\u0105 sraut\u0105 ir nar\u0161ykl\u0117s generuojam\u0105 sraut\u0105. D\u0117l to sesij\u0173 ir puslapio per\u017ei\u016br\u0173 skai\u010dius i\u0161augo bendrai, nes Seller Central anks\u010diau analizavo tik nar\u0161ykl\u0117s sraut\u0105.<\/p>

Konversijos KPI: “Vienetai per sesij\u0105 procentais”<\/h3>
\"Svarbiausi<\/figure><\/div>

“Vienetai per sesij\u0105 procentais” rei\u0161kia konversijos rodikl\u012f. Konversijos rodiklis nurodo procent\u0105 klient\u0173, kurie apsilank\u0117 j\u016bs\u0173 produkte ir tada i\u0161 tikr\u0173j\u0173 j\u012f \u012fsigijo. Tai efektyvus \u012frankis matuoti s\u0105ra\u0161\u0173 s\u0117km\u0119.<\/p>

Konversijos rodikl\u012f \u012ftakoja daugyb\u0117 veiksni\u0173. Pavyzd\u017eiai apima Buy Box rodikl\u012f ir turinio kokyb\u0119, nes kuo geresn\u0117 informacija klientui, tuo lengviau jiems priimti pirkimo sprendim\u0105.<\/p>

Pajam\u0173 KPI: “Pajamos i\u0161 u\u017esakyt\u0173 produkt\u0173”<\/h3>
\"Svarbiausi<\/figure><\/div>

Kaip rodo pavadinimas, KPI “Pajamos i\u0161 u\u017esakyt\u0173 produkt\u0173” suteikia mums informacij\u0105 apie m\u016bs\u0173 mylimas pajamas. Remiantis pajamomis, galima atlikti A-B-C analiz\u0119, kad b\u016bt\u0173 sutelktas d\u0117mesys \u012f tinkamus produktus.<\/p>

Oho… Gerai. Dabar patikrinome savo metrikas. Pereikime prie \u012fgyvendinimo!<\/p>

Kaip galite naudoti \u0161iuos KPI optimizuoti savo Amazon versl\u0105?<\/strong><\/h2>

Nor\u0117dami tai iliustruoti ai\u0161kiau, mes suk\u016br\u0117me kelet\u0105 atvej\u0173 studij\u0173<\/strong>.<\/p>

Atvejo studija 1:<\/strong><\/p>

Status Quo:<\/em> \u012emon\u0117 turi \u017eem\u0105 konversijos rodikl\u012f, nors gali generuoti didel\u012f sraut\u0105 \u012f savo s\u0105ra\u0161us.<\/p>

Interpretacija:<\/em> J\u016bs\u0173 kainos yra vidutin\u0117s, ta\u010diau konkurencija yra didel\u0117 ir turite \u017eem\u0105 Buy Box rodikl\u012f.<\/p>

Buy Box yra apskai\u010diuojamas remiantis \u012fvairiais veiksniais – did\u017eiausi\u0105 \u012ftak\u0105 daro kaina, tai rei\u0161kia, kad ma\u017eiausia pasi\u016bla laimi Buy Box. Ta\u010diau taip pat atsi\u017evelgiama \u012f kitus veiksnius, tokius kaip tai, ar produktas yra prieinamas Prime. Didelis Prime prana\u0161umas yra tas, kad ma\u017emenininkas gali laim\u0117ti Buy Box nepaisant konkurencijos u\u017e t\u0105 pa\u010di\u0105 kain\u0105.<\/p>

Sprendimas:<\/em> Prime \u012fgyvendinimas per Amazon FBA<\/a> arba Prime per pardav\u0117jus, kad laim\u0117tum\u0117te Buy Box, nes tai yra svarbu j\u016bs\u0173 pajamoms. Pasak Amazon, 90% pardavim\u0173 atitenka pardav\u0117jui Buy Box.<\/p>

Atvejo studija 2:<\/strong><\/p>

Status Quo:<\/em> \u012emon\u0117 pasiekia vidutines pajamas su vidutiniu srautu, ta\u010diau vis tiek turi prast\u0105 konversijos rodikl\u012f.<\/p>

Interpretacija:<\/em> Turinio kokyb\u0117 yra tobulintina, nes ji yra 60%. Be to, tr\u016bksta atitinkam\u0173 raktini\u0173 \u017eod\u017ei\u0173.<\/p>

Sprendimas: Geriausia \u012fkelti 6-7 produkto nuotraukas, kurios yra orientuotos \u012f konkre\u010di\u0105 auditorij\u0105, su paai\u0161kinan\u010diais ir prasmingais vizualais. Be to, mes rekomenduojame A+ turin\u012f, kuris padeda klientams emociniu lygiu susitapatinti su produktu ir prek\u0117s \u017eenklu bei pasakoja istorij\u0105. Taip pat reik\u0117t\u0173 pa\u017eym\u0117ti, kad tinkam\u0173 raktini\u0173 \u017eod\u017ei\u0173 naudojimas vaidina svarb\u0173 vaidmen\u012f. Reikia atid\u017eiai pasirinkti 2-3 svarbiausius raktinius \u017eod\u017eius, kurie suteikia vert\u0119 klientui ir pabr\u0117\u017eia tinkamas produkto savybes.<\/p>

Atvejo studija 3:<\/strong><\/p>

Status Quo:<\/em> \u012emon\u0117 generuoja ma\u017eai pajam\u0173 ir turi ma\u017e\u0105 sraut\u0105 savo produkto puslapyje, ta\u010diau turi auk\u0161t\u0105 konversijos rodikl\u012f.<\/p>

Interpretacija:<\/em> Turinio kokyb\u0117 yra labai gera, ta\u010diau srauto generavimas yra prastas ir tr\u016bksta tinkam\u0173 raktini\u0173 \u017eod\u017ei\u0173.<\/p>

Sprendimas:<\/em> Norint pagerinti srauto generavim\u0105, svarbu nustatyti tinkamus raktinius \u017eod\u017eius. Kai bus nustatytas pagrindinis raktinis \u017eodis, kuris tiksliai apib\u016bdina produkt\u0105, b\u016btina analizuoti konkurent\u0173 raktinius \u017eod\u017eius ir rasti pana\u0161ius raktinius \u017eod\u017eius. Be to, tikslingos PPC kampanijos gali pagerinti paie\u0161kos reiting\u0105, kad b\u016bt\u0173 pasiekta ideali auditorija kiekviename pardavimo kanalo etape.<\/p>

I\u0161vada<\/strong><\/h2>

Kaip matote, KPI yra tokie pat svarb\u016bs j\u016bs\u0173 verslui, kaip skryd\u017eio instrumentai pilotams. J\u016bs galite juos naudoti, kad numatytum\u0117te turbulencij\u0105 ir laiku koreguotum\u0117te strategijas.<\/p>

Jei norite atsipalaiduoti verslo klas\u0117je ir pasamdyti pilot\u0105, kad jis pasir\u016bpint\u0173 viskuo u\u017e jus, mes esame \u010dia, kad pad\u0117tume. M\u016bs\u0173 komanda turi daugiau nei 30 met\u0173 patirties Amazon, tod\u0117l tiksliai \u017einome, kiek laiko u\u017eima Amazon paskyros valdymas. Si\u016blome i\u0161sam\u0173 rinkos valdym\u0105 ir reguliariai kuriame ataskaitas apie verslo pl\u0117tr\u0105, rekomenduojame konkre\u010dias optimizavimo priemones, remdamiesi m\u016bs\u0173 analiz\u0117mis, ir valdome j\u016bs\u0173 rinkodaros kampanijas. Dirbame kartu su j\u016bs\u0173 \u012fmon\u0117s komandomis. Daugiau informacijos rasite adresu: https:\/\/www.faru.services\/<\/a>.<\/p>

Jei su\u017eadino j\u016bs\u0173 susidom\u0117jim\u0105, nedvejodami suplanuokite susitikim\u0105 su mumis: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Vaizd\u0173 autoryst\u0117 pagal vaizd\u0173 tvark\u0105: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Ekrano nuotraukos @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Pasiekti s\u0117km\u0119 \u201eAmazon\u201c yra toli gra\u017eu nepaprasta. Tod\u0117l dar svarbiau steb\u0117ti savo skai\u010dius. Pagrindiniai veiklos rodikliai (KPI) suteikia \u012f\u017evalg\u0173 apie produkt\u0173 ir pardavim\u0173 vystym\u0105si, taip pat apie tai, kuriuos svertus dar reikia koreguoti, kad pagerintum\u0117te savo verslo rezultatus. Steb\u0117ti visus \u0161iuos skirtingus KPI gali b\u016bti sud\u0117tinga, ta\u010diau mes jums pad\u0117sime! \u0160iame straipsnyje parodysime, kaip pasinaudoti<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1167],"tags":[],"class_list":["post-224217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patarimai-amp-triukai"],"yoast_head":"\nTai yra svarbiausi KPI j\u016bs\u0173 Amazon verslui!<\/title>\n<meta name=\"description\" content=\"Numatykite turbulencij\u0105, koreguokite strategijas \u2013 tik tie, kurie valdo savo KPI, gali to pasiekti! 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