{"id":224229,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-komercijos-ekspertas-jens-armbrecht-interviu-amazon-tiekejo-programos-privalumai\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-komercijos-ekspertas-jens-armbrecht-interviu-amazon-tiekejo-programos-privalumai","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/e-komercijos-ekspertas-jens-armbrecht-interviu-amazon-tiekejo-programos-privalumai\/","title":{"rendered":"E-komercijos ekspertas Jens Armbrecht interviu: Amazon tiek\u0117jo programos privalumai"},"content":{"rendered":"

Amazon pardav\u0117jai gali parduoti savo prekes ne tik kaip pardav\u0117jai, bet ir kaip tiek\u0117jai<\/a>. Tai rei\u0161kia, kad jie neparduoda tiesiogiai galutiniams klientams, o tampa tiek\u0117jais Amazon. Sukuriama klasikin\u0117 B2B verslo santyki\u0173 sistema su internetiniu gigantu.<\/p>

Ta\u010diau daugelyje forum\u0173 yra pykstan\u010di\u0173 tiek\u0117j\u0173, prane\u0161an\u010di\u0173 apie sunkumus su programa. Be to, atrodo, kad vis daugiau turinio, kuris i\u0161 prad\u017ei\u0173 buvo skirtas tiek\u0117jams, tampa prieinamas pardav\u0117jams. Taigi, kur yra privalumai tiek\u0117jo programoje?<\/p>

Internetinis gigantas yra gana sant\u016brus d\u0117l informacijos apie program\u0105. Tik Vendor Central pardav\u0117jai su\u017eino daugiau. Tam b\u016btina registracija kaip tiek\u0117jui.<\/p>

Tod\u0117l kalb\u0117jome su Jens Armbrecht, e-komercijos ekspertu ir Shopvires<\/a> \u012fk\u016br\u0117ju, apie tiek\u0117jo programos privalumus.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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E-komercijos ekspertas ir Shopvires \u012fk\u016br\u0117jas 17 met\u0173 dirba internetin\u0117je prekyboje ir aistringai dalyvauja \u012fmoni\u0173 steigime ir pl\u0117troje. Su Shopvires jis pataria \u012fmon\u0117ms klausimais, susijusiais su e-komercija. Didel\u0119 verslo dal\u012f sudaro jau registruot\u0173 ir siekian\u010di\u0173 tapti pardav\u0117j\u0173 konsultavimas.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Atrodo, kad Pardav\u0117j\u0173 centras ir Tiek\u0117j\u0173 centras vis labiau susilieja. Kokie privalumai, j\u016bs\u0173 nuomone, yra tiek\u0117j\u0173 programoje, palyginti su Pardav\u0117j\u0173 centru?<\/strong><\/p>

Jens Armbrecht: “Pirmiausia reikia atsi\u017evelgti, kam i\u0161 tikr\u0173j\u0173 skirta tiek\u0117j\u0173 programa. Dauguma tiek\u0117j\u0173 yra produkt\u0173 gamintojai, kurie parduoda tiesiogiai Amazon.
Nors pardav\u0117jai ir tiek\u0117jai vis labiau susilieja pagal ‘funkcionalum\u0105’, tok\u012f kaip A+ turinys, tiek\u0117j\u0173 programa vis tiek i\u0161liks patraukli gamintojams.
Yra labai paprasta prie\u017eastis: daugelis didesni\u0173 gamintoj\u0173 negali arba nenori parduoti tiesiogiai galutiniams vartotojams d\u0117l \u012fvairi\u0173 prie\u017eas\u010di\u0173 ir tod\u0117l jiems reikia tokio kaip Amazon.<\/p>

SELLERLOGIC: Kam rekomenduotum\u0117te pereiti i\u0161 pardav\u0117jo \u012f tiek\u0117j\u0105? Ar taip pat rekomenduotum\u0117te kai kuriems tiek\u0117jams pereiti \u012f pardav\u0117jo program\u0105?<\/strong><\/p>

Jens Armbrecht: “\u012e tai negalima atsakyti taip pla\u010diai. Daugeliu atvej\u0173 hibridin\u0117 strategija yra prasmingiausia, tai rei\u0161kia b\u016bti tiek tiek\u0117ju, tiek pardav\u0117ju tuo pa\u010diu metu.
Ta\u010diau reikia labai ai\u0161kiai \u017einoti, ko norima i\u0161 vienos pus\u0117s, ir k\u0105 galima padaryti i\u0161 kitos.”<\/p>

SELLERLOGIC: Daugelio forum\u0173 diskusijose skund\u017eiamasi, kad tiek\u0117j\u0173 programos i\u0161laidos yra labai neai\u0161kios, pavyzd\u017eiui, reklamos i\u0161laid\u0173 priedai. Ar esate susipa\u017ein\u0119s su \u0161ia problema? K\u0105 patartum\u0117te nukent\u0117jusiems?<\/strong><\/p>

Jens Armbrecht: “Taip, kartais tai gird\u017eiu. Ta\u010diau tai jokiu b\u016bdu n\u0117ra neai\u0161ku. Pa\u017evelgus \u012f Tiek\u0117j\u0173 centr\u0105, matyti, kod\u0117l buvo sumok\u0117ta kuri ‘bauda’.
\u017dinoma, yra ir tikr\u0173 i\u0161\u0161\u016bki\u0173, toki\u0173 kaip SIOC programa – ta\u010diau 90% atvej\u0173 tai yra d\u0117l to, kad tiek\u0117jas neturi kontrol\u0117s savo procesuose.”<\/p>

SIOC yra metodas, kur\u012f Amazon naudoja preki\u0173 pakavimui klientui. Internetinis mil\u017einas stengiasi gaminti kuo ma\u017eiau pakuo\u010di\u0173 atliek\u0173.<\/span><\/p><\/blockquote>

Amazon reikalavimai i\u0161 tikr\u0173j\u0173 yra labai auk\u0161ti, ta\u010diau kiekvienas tiek\u0117jas tai \u017eino i\u0161 anksto – bent jau jei jie tinkamai informavosi ir ne\u017ei\u016br\u0117jo tik \u012f doleri\u0173 \u017eenklus.
Ai\u0161kus patarimas: visi tur\u0117t\u0173 ie\u0161koti i\u0161orin\u0117s konsultacijos i\u0161 anksto, pavyzd\u017eiui, i\u0161 m\u016bs\u0173, kad gaut\u0173 neutral\u0173 vertinim\u0105, ar jie i\u0161 viso gali atitikti reikalavimus ir u\u017etikrinti, kad \u0161is siekis netapt\u0173 be dugnio duobe.<\/p>

SELLERLOGIC: Prie\u0161 kelerius metus vienas i\u0161 argument\u0173 u\u017e Tiek\u0117j\u0173 centr\u0105 buvo prieiga prie pa\u017eangi\u0173 reklamos format\u0173, toki\u0173 kaip A+ turinys ir Amazon Vine. Ta\u010diau dabar \u0161ie formatai taip pat prieinami pardav\u0117jams. Ar tiek\u0117jo statusas vis dar yra naudingas?<\/strong><\/p>

Jens Armbrecht: “Taip, ypa\u010d kadangi didesni gamintojai neturi galimyb\u0117s si\u0173sti prek\u0117s su s\u0105skaita galutiniam vartotojui, tiek\u0117j\u0173 programa vis dar bus reikalinga.
Ta\u010diau visi gamintojai\/tiek\u0117jai tur\u0117t\u0173 i\u0161 esm\u0117s pergalvoti tai arba pozicionuoti save kitaip, kad b\u016bt\u0173 lankstesni ir neb\u016bt\u0173 taip priklausomi nuo vieno kliento (kas i\u0161 esm\u0117s yra Amazon tiek\u0117j\u0173 programoje). Mes taip pat mielai pad\u0117sime \u010dia ir i\u0161ry\u0161kinsime atitinkamus privalumus ir tr\u016bkumus.<\/p>

\"E-komercijos<\/figure><\/div>

SELLERLOGIC: Kitas privalumas, minimas daugelyje tinklara\u0161\u010di\u0173, yra tas, kad tiek\u0117jai daugiau neturi r\u016bpintis logistika ir klient\u0173 aptarnavimu. Ta\u010diau FBA pardav\u0117jai taip pat turi \u0161\u012f privalum\u0105. Kaip \u0161ios sistemos skiriasi \u0161iuo at\u017evilgiu?<\/strong><\/p>

Jens Armbrecht: “N\u0117ra taip lengva palyginti. Taip, i\u0161 esm\u0117s Amazon (iki tam tikro laipsnio) perima klient\u0173 aptarnavim\u0105 naudojant FBA.
Ta\u010diau kiekvienam u\u017esakymui turi b\u016bti i\u0161ra\u0161yta s\u0105skaita. \u017dinoma, tai dabar taip pat galima padaryti per Amazon, ta\u010diau ypa\u010d didesniems gamintojams tai yra problema.
Jei tiek\u0117jo sutartis yra tinkamai derinama, taip pat n\u0117ra gr\u0105\u017einim\u0173, kas yra dar vienas dalykas, d\u0117l kurio a\u0161, kaip gamintojas, neturiu r\u016bpintis.
Tiek\u0117j\u0173 verslas gali b\u016bti labai klasikinis B2B verslas, nors tikrai yra keletas sp\u0105st\u0173.”<\/p>

SELLERLOGIC: Ar yra koki\u0173 nors prane\u0161im\u0173 apie papildomus privalumus tiek\u0117jams, kurie liks i\u0161skirtiniai jiems ir nebus atverti pardav\u0117jams? <\/strong><\/p>

Jens Armbrecht: “I\u0161 tikr\u0173j\u0173 apie tai esu gird\u0117j\u0119s vien\u0105 ar du dalykus, ta\u010diau dar negaliu nieko pasakyti.”<\/p>

SELLERLOGIC: A\u010di\u016b!<\/strong><\/p>

Vaizd\u0173 autoryst\u0117 pagal vaizd\u0173 tvark\u0105: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon pardav\u0117jai gali parduoti savo prekes ne tik kaip pardav\u0117jai, bet ir kaip tiek\u0117jai. Tai rei\u0161kia, kad jie neparduoda tiesiogiai galutiniams klientams, o tampa tiek\u0117jais Amazon. Sukuriama klasikin\u0117 B2B verslo santyki\u0173 sistema su internetiniu gigantu. Ta\u010diau daugelyje forum\u0173 yra pykstan\u010di\u0173 tiek\u0117j\u0173, prane\u0161an\u010di\u0173 apie sunkumus su programa. Be to, atrodo, kad vis daugiau turinio, kuris i\u0161<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1167],"tags":[],"class_list":["post-224229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patarimai-amp-triukai"],"yoast_head":"\nJens Armbrecht interviu: tiek\u0117j\u0173 programos privalumai<\/title>\n<meta name=\"description\" content=\"Ar Amazon tiek\u0117j\u0173 programa yra naudinga? 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