{"id":224262,"date":"2020-02-20T15:43:00","date_gmt":"2020-02-20T15:43:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein\/"},"modified":"2020-02-20T15:43:00","modified_gmt":"2020-02-20T15:43:00","slug":"parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein\/","title":{"rendered":"Parduokite tarptautiniu mastu su Amazon FBA? Sve\u010di\u0173 straipsnis, kur\u012f para\u0161\u0117 ekspertas Micha Augstein"},"content":{"rendered":"

Kas valdo savo internetin\u0119 parduotuv\u0119, \u017eino, kiek daug darbo, laiko ir koki\u0173 sud\u0117ting\u0173 proces\u0173 tai reikalauja. Pasiry\u017eus \u017eengti \u012f u\u017esien\u012f, i\u0161kyla dar didesni\u0173 i\u0161\u0161\u016bki\u0173. D\u0117l to daugelis prekybinink\u0173 renkasi jau \u012fsitvirtinusius internetinius prekybos centrus, tokius kaip Ebay ar Amazon, ir naudojasi paslaugomis, kurios vir\u0161ija grynai virtuali\u0105 infrastrukt\u016br\u0105. Vienas toki\u0173 pavyzd\u017ei\u0173 yra \u201eFulfillment by Amazon\u201c, trumpai FBA arba Amazon FBA. Tarptautinis pardavimas tur\u0117t\u0173 tapti lengvesnis.<\/p>

Paslauga, kuri \u0161alyje taip pat \u017einoma kaip \u201ePristatymas per Amazon\u201c, vilioja daugybe privalum\u0173: daug nauj\u0173 klient\u0173, auganti vartotoj\u0173 pasitenkinimas ir paprastas tvarkymas. Kas u\u017e to slypi? Ar FBA i\u0161 tikr\u0173j\u0173 si\u016blo tik privalumus parduotuvi\u0173 savininkams<\/a> ir ar \u0161i paslauga tinka kiekvienam prekybininkui ar kiekvienam prek\u0117s \u017eenklui? Ai\u0161kus ne \u2013 tai jau galima pasakyti i\u0161 anksto.<\/p>

Apie autori\u0173\u200b<\/strong><\/p>

Micha Augstein yra PARCEL.ONE, tarptautinio internetin\u0117s prekybos logistikos paslaug\u0173 teik\u0117jo, \u012fk\u016br\u0117jas ir generalinis direktorius. <\/strong> Nuo 2006 met\u0173 jis investuoja \u012f \u012fvairias logistikos sprendimus ir kuria \u012fmones. Anks\u010diau jis dirbo didmenin\u0117s prekybos srityje su \u012fvairiais mados prek\u0117s \u017eenklais.<\/p><\/blockquote><\/div><\/div>

Prekybininkai turi sekti globalizacij\u0105<\/h2>

Pirmiausia klientams svarbu u\u017esisakyti i\u0161 parduotuv\u0117s, kuri yra patikima, greitai pristato pageidaujamus produktus ir yra dar pigesn\u0117. Pristatymas i\u0161 vidaus ar u\u017esienio \u0161iuo atveju n\u0117ra svarbus. Tai taikoma ir tada, kai prekybininkai parduoda tarptautiniu mastu, per Amazon ar kitus kanalus.<\/p>

Pl\u0117tra, kuri turi mil\u017eini\u0161k\u0105 potencial\u0105, ta\u010diau taip pat rei\u0161kia didelius i\u0161\u0161\u016bkius internetiniams prekybininkams. Nauj\u0173 rink\u0173 atv\u0117rimas \u2013 per nacionalines sienas \u2013 suteikia nauj\u0173 pardavimo galimybi\u0173 ir yra b\u016btinas augant internacionalizacijai, jei norima ilgainiui i\u0161likti ir augti.<\/p>

Ypa\u010d \u201enaujokams\u201c tarptautin\u0117je arenoje dideli internetiniai prekybos centrai, tokie kaip Ebay ar Amazon, \u017einoma, suteikia ger\u0105 matomum\u0105 klientams i\u0161 viso pasaulio. Be to, jie si\u016blo patrauklias galimybes, kad palengvint\u0173 \u012f\u0117jim\u0105 \u012f tarptautin\u0119 e-komercij\u0105. \u0160ie aspektai kalba u\u017e Amazon ir FBA, jei tarptautinis pardavimas i\u0161 esm\u0117s yra galimas.<\/p>

\u201eFulfillment by Amazon\u201c \u2013 kas tai i\u0161 viso?<\/h3>

Pagrindin\u0117 mintis, kuri slypi u\u017e \u0161ios pasi\u016blymo, yra kiekvienam internetiniam prekybininkui pirmiausia patraukli: parduotuv\u0117s operatoriai gali vis\u0105 savo proces\u0105 labai lengvai automatizuoti, i\u0161orindami j\u012f ir v\u0117l sutelkdami d\u0117mes\u012f \u012f pagrindin\u0119 veikl\u0105 ir tikr\u0105j\u012f verslo vystym\u0105. Tai rei\u0161kia: jie perduoda u\u017esakymo proces\u0105, taip pat pakavim\u0105 ir siuntim\u0105, gr\u0105\u017einim\u0173 tvarkym\u0105 ir net klient\u0173 aptarnavim\u0105 bei fakt\u016bravim\u0105 \u2013 taigi prakti\u0161kai visk\u0105, kas reikalauja daug laiko, vietos ir darbo j\u0117gos \u2013 \u012f Amazon rankas.<\/p>

Barjerai, trukdantys naudotis paneuropiniu siuntimu, yra ma\u017ei: tam prek\u0117s i\u0161 bet kurios produkt\u0173 kategorijos siun\u010diamos \u012f internetinio mil\u017eino logistikos centrus, kurie yra i\u0161sid\u0117st\u0119 visame pasaulyje. Produktai ten saugomi ir laukia savo pardavimo. Klient\u0173 u\u017eklausas Amazon atsako atitinkama \u0161alies kalba. Taigi tai yra visapusi\u0161kas be r\u016bpes\u010di\u0173 paketas, u\u017e kur\u012f pardav\u0117jo paskyra, nors ir apmokestinama atitinkamomis pardavimo mokes\u010diais, ta\u010diau tikrai si\u016blo daug privalum\u0173.<\/p>

Tai, k\u0105 turite kaip internetinis prekybininkas i\u0161 FBA<\/h2>
\"Lengva<\/figure><\/div>

Pirmiausia toks vykdymas palengvina \u012f\u0117jim\u0105 \u012f internetin\u0119 prekyb\u0105 arba \u012f naujus pardavimo kanalus apskritai \u2013 be to, tai suteikia paprast\u0105 prad\u017ei\u0105 tarptautiniam verslui. Prekybininkas naudojasi \u012fsitvirtinusia Amazon FBA infrastrukt\u016bra, kad gal\u0117t\u0173 parduoti tarptautiniu mastu, ir jam nereikia spr\u0119sti kalbini\u0173 ir socialini\u0173 ypatum\u0173, taip pat nereikia vargti su logistikos paslaug\u0173 teik\u0117jais ir tarifais. Be dideli\u0173 \u017emogi\u0161k\u0173j\u0173 ir laiko s\u0105naud\u0173 galima padidinti savo produkt\u0173 matomum\u0105 labai intensyvioje rinkoje, kuriai visame pasaulyje pasitiki mil\u017eini\u0161kas klient\u0173 skai\u010dius \u2013 tai taip pat matoma i\u0161 pastaraisiais metais augan\u010dio Prime klient\u0173 skai\u010diaus.<\/p>

\u0160i pirkimo galia turinti tikslin\u0117 grup\u0117 \u2013 su daugiau nei 100 milijon\u0173 prenumerat\u0173 visame pasaulyje (2018 m. duomenimis) \u2013 ne tik praleid\u017eia \u017eymiai daugiau laiko Amazon, bet ir turi brangesnius preki\u0173 krep\u0161elius. Did\u017eioji dalis \u0161i\u0173 klient\u0173 filtruoja paie\u0161k\u0105 tiesiog pagal Prime tik pasi\u016blymus, kurie \u017eada siuntim\u0105 per Amazon ir pristatymo laik\u0105 tik per vien\u0105 ar dvi dienas. Prekybininkai, kurie neturi \u0161io \u017eenklo, i\u0161vis nepasirodo rezultat\u0173 s\u0105ra\u0161e. Tai taip pat yra prie\u017eastis, kod\u0117l daugelis pardav\u0117j\u0173 naudojasi \u201eFulfillment by Amazon\u201c. Nes tada j\u0173 produktas automati\u0161kai gauna Prime \u017eenkl\u0105 ir yra teikiamas pirmenyb\u0117 Buy Box.<\/p>

Beveik be jokio vargo prekybininkai taip pat gauna naudos i\u0161 da\u017eniausiai sklandaus klient\u0173 kelion\u0117s tvarkymo, kai tarptautiniu mastu parduoda per Amazon FBA. Patikimi, trumpi pristatymo laikai \u2013 da\u017eniausiai per vien\u0105 dien\u0105 \u2013 ir greitas, nesud\u0117tingas gr\u0105\u017einim\u0173 valdymas dabar internetiniams klientams nebepriklauso tik nuo gero tono, bet tapo pageidaujamu standartu. Tuo tarpu geri atsiliepimai yra ne\u012fvertinamas pardavim\u0173 variklis ir galingas argumentas pritraukiant nauj\u0173 klient\u0173.<\/p>

Be to, internetinis mil\u017einas daugelyje \u0161ali\u0173 visame pasaulyje turi vietin\u0119 platform\u0105 ir taip suteikia galimyb\u0119 si\u016blyti prekes \u0161aliai specifiniu b\u016bdu pagal t\u0105 pat\u012f s\u0117km\u0117s model\u012f.<\/p>

Amazon.com generuoja \u0161e\u0161is kartus daugiau pajam\u0173 nei Vokietijos svetain\u0117<\/h4>

Vokietijoje Amazon yra Nr. 1 apsipirkimo platforma, joki\u0173 abejoni\u0173. Ta\u010diau JAV rinka turi dar didesn\u012f potencial\u0105<\/a>. Per amazon.com internetinis mil\u017einas generuoja \u0161e\u0161is kartus didesnes pajamas. Palyginti su Pranc\u016bzijos, Italijos ir Ispanijos svetain\u0117mis, amerikieti\u0161ka platforma netgi pasiekia de\u0161imt- iki dvide\u0161imt kart\u0173 didesn\u012f sraut\u0105 ir \u017eymiai daugiau u\u017esakym\u0173.<\/p>

Nauj\u0173 pardavimo rink\u0173 atv\u0117rimas per Amazon parduotuvi\u0173 puslapius Europoje, bet ypa\u010d JAV, si\u016blo ne tik tarptautiniams \u201e\u017ealiems\u201c did\u017eiul\u012f potencial\u0105, kalbant apie pajamas ir naujus klientus. Ir taip pat, kaip nereikia r\u016bpintis Amazon u\u017esakym\u0173 logistika, taip pat Vokietijos preki\u0173 pristatymas \u012f FBA sand\u0117l\u012f yra galimas be dideli\u0173 pastang\u0173. Tiek\u0117jai, tokie kaip Parcel.One<\/a>, pavyzd\u017eiui, perima logistik\u0105 ir siuntim\u0105 ir puikiai i\u0161mano \u0161ali\u0173 specifinius reikalavimus.<\/p>

Prekybininkams tai suteikia dideli\u0173 privalum\u0173: \u012fvairios siuntos, skirtos Europai ir u\u017esienyje, yra supakuojamos \u012f vien\u0105 krovini\u0173 vienet\u0105, siun\u010diamos \u012f vien\u0105 surinkimo adres\u0105, o mar\u0161ruto nustatymas perduodamas logistikos ekspertui. Parcel.One r\u016bpinasi preki\u0173 surinkimu, muitin\u0117s reikalavim\u0173 laikymusi ir laiku pristatymu \u2013 ir siun\u010dia prekes per patikimus, vietinius siuntimo paslaug\u0173 teik\u0117jus galutiniam klientui arba \u012f Amazon preki\u0173 sand\u0117lius. Tuo pa\u010diu metu keli\u0173 klient\u0173 siuntos yra sujungtos, tod\u0117l siuntimas tampa pigesnis d\u0117l kiekybini\u0173 nuolaid\u0173.<\/p>

Per FBA prekybininkai praranda savo rinkodaros potencial\u0105<\/h3>
\"Nuostabi<\/figure><\/div>

Nepaisant vis\u0173 privalum\u0173 parduotuv\u0117s operatoriams, kurie naudoja Amazon FBA tarptautiniam pardavimui, \u0161i paslauga n\u0117ra tinkamas pasirinkimas visiems prekybininkams arba prek\u0117s \u017eenklams.<\/p>

Kadangi sand\u0117lio ka\u0161tai yra apibr\u0117\u017eiami pagal laikotarp\u012f ir plot\u0105, prekybininkai tur\u0117t\u0173 ypa\u010d atid\u017eiai apsvarstyti, ar tai apsimoka, ypa\u010d dideliems, nepatogiems produktams \u2013 ypa\u010d tada, kai tai n\u0117ra greitai judan\u010dios prek\u0117s. Taip pat, kai reikia klient\u0173 konsultacij\u0173, pardavimas tur\u0117t\u0173 b\u016bti vykdomas savaranki\u0161kai.<\/p>

Prekybininkai tur\u0117t\u0173 taip pat b\u016bti ai\u0161k\u016bs, kad su FBA prarandama vertinga rinkodaros potencialas. Nes nuolatini\u0173 klient\u0173 k\u016brimas \u2013 tai \u012fmanoma tik su savo internetine parduotuve. Amazon klientai da\u017eniausiai mato tik Amazon kaip pardav\u0117j\u0105, o ne prekybinink\u0105, kuris u\u017e jo stovi. Klientai registruoja Amazon svetain\u0117s logotip\u0105 ir dizain\u0105 u\u017esakymo proceso metu, gauna savo produktus Amazon prek\u0117s \u017eenklo pakuot\u0117je ir, kilus klausimams ar sunkumams, kreipiasi \u012f Amazon klient\u0173 aptarnavim\u0105. Jei prekybininkai, pavyzd\u017eiui, parduoda ekologi\u0161k\u0105 produkt\u0105<\/a>, neturi galimyb\u0117s pasirinkti s\u0105moningai klimato neutralios pakuot\u0117s. Prekybininkui yra suri\u0161tos rankos, kalbant apie siuntimo pasirinkimus ir gr\u0105\u017einim\u0173 valdym\u0105.<\/p>

Ta\u010diau yra dar vienas tr\u016bkumas visiems prekybininkams, kurie tarptautiniu mastu parduoda per Amazon FBA: e. prekybos mil\u017einas prakti\u0161kai priima kiekvien\u0105 gr\u0105\u017eint\u0105 produkt\u0105, nepatikrin\u0119s jo i\u0161samiau. U\u017e to slypi didelis klient\u0173 orientavimasis internetinio mil\u017eino ir, \u017einoma, neai\u0161kaus organizacinio darbo vengimas. Vis d\u0117lto: prekybininkui tai gali b\u016bti gana brangu. Pavyzd\u017eiui, kai auk\u0161tos kokyb\u0117s, bet galb\u016bt tik \u0161iek tiek pa\u017eeista elektros prek\u0117 tiesiog i\u0161metama. Jei patys turite, pavyzd\u017eiui, tiekimo tr\u016bkum\u0173 ir reikia savo produkt\u0173 i\u0161 Amazon sand\u0117lio, prekes pirmiausia reikia v\u0117l \u012fsigyti. Tai kainuoja laiko ir pinig\u0173.<\/p>

Papras\u010diau tariant: J\u016bs\u0173 internetin\u0117 parduotuv\u0117, J\u016bs\u0173 taisykl\u0117s! Su FBA perduodate kontrol\u0119 d\u0117l preki\u0173 atsarg\u0173, gr\u0105\u017einim\u0173 tvarkymo, pristatymo s\u0105lyg\u0173 ir taip pat pardavimo aplinkos. J\u016bs\u0173 produktas pristatomas Amazon klientui tiesiai \u0161alia konkurencinio produkto ir dalyvauja tiesioginiame kain\u0173 kare \u2013 ne tik su vietin\u0117mis, bet ir su u\u017esienio prek\u0117mis. Taigi konkurencija yra didel\u0117.<\/p>

\u201eFulfillment by Amazon\u201c \u2013 daryti ar nedaryti?<\/strong><\/p>

Gal\u0173 gale \u201eFulfillment by Amazon\u201c \u2013 nepaisant kai kuri\u0173 tr\u016bkum\u0173 \u2013 suteikia ger\u0105 galimyb\u0119 prekybininkams atverti naujas rinkas, pl\u0117stis ir tapti tarptautiniais. Nes per Amazon FBA prekybininkai gali parduoti visoje Europoje ir tarptautiniu mastu. Be dideli\u0173 \u017emogi\u0161k\u0173j\u0173 i\u0161tekli\u0173, sand\u0117liavimo vietos ir laiko s\u0105naud\u0173 galite pristatyti savo prekes tarptautinei auditorijai mil\u017eini\u0161koje rinkoje. Ypa\u010d amerikieti\u0161ka Amazon platforma turi didel\u012f pardavimo potencial\u0105 su \u0161e\u0161is kartus didesn\u0117mis pajamomis ir stipriu srautu.<\/p>

FBA programa netinka, jei norite kurti nuolatinius klientus ir gerinti klient\u0173 santykius \u2013 be to, kaip prekybininkas, perduodate rinkodaros potencial\u0105 paslaug\u0173 teik\u0117jui. Taigi daugeliui, bet ne visiems prekybininkams, yra prasminga tarptautiniu mastu parduoti per Amazon FBA.<\/p>

PARCEL.ONE<\/a> yra logistikos paslaug\u0173 teik\u0117jas, specialiai skirtas tarptautinei internetinei prekybai. \u0160is startuolis leid\u017eia internetiniams prekybininkams \u017eymiai suma\u017einti siuntimo i\u0161laidas \u012f u\u017esien\u012f, nes sujungia visas siuntas, nepriklausomai nuo paskirties \u0161alies, ir kiekvienai siuntai pasirenka idealiausi\u0105 paslaug\u0173 teik\u0117j\u0105. Be to, prekybininkams \u017eenkliai suma\u017e\u0117ja darbo kr\u016bvis, nes PARCEL.ONE veikia kaip vienintelis sutarties partneris visiems rinkoms \u2013 su vienodu \u017eenklu ir nuolatiniu sekimu.<\/p><\/blockquote>

Vaizd\u0173 \u0161altiniai pagal vaizd\u0173 tvark\u0105: \u00a9 FrankBoston \u2013 stock.adobe.com \/ \u00a9 Parcel.One \/ \u00a9 Tierney \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Kas valdo savo internetin\u0119 parduotuv\u0119, \u017eino, kiek daug darbo, laiko ir koki\u0173 sud\u0117ting\u0173 proces\u0173 tai reikalauja. Pasiry\u017eus \u017eengti \u012f u\u017esien\u012f, i\u0161kyla dar didesni\u0173 i\u0161\u0161\u016bki\u0173. D\u0117l to daugelis prekybinink\u0173 renkasi jau \u012fsitvirtinusius internetinius prekybos centrus, tokius kaip Ebay ar Amazon, ir naudojasi paslaugomis, kurios vir\u0161ija grynai virtuali\u0105 infrastrukt\u016br\u0105. Vienas toki\u0173 pavyzd\u017ei\u0173 yra \u201eFulfillment by Amazon\u201c, trumpai<\/p>\n","protected":false},"author":3,"featured_media":2169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1707,1161],"tags":[],"class_list":["post-224262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-vykdymas","category-pardavimas-amazon"],"yoast_head":"\nPardavimas tarptautiniu mastu su Amazon FBA \u2013 kaip tai veikia?<\/title>\n<meta name=\"description\" content=\"K\u0105 gali padaryti Amazon FBA tarptautinio pardavimo srityje? \u010cia su\u017einosite apie FBA privalumus ir tr\u016bkumus tarptautinimo kontekste.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pardavimas tarptautiniu mastu su Amazon FBA \u2013 kaip tai veikia?\" \/>\n<meta property=\"og:description\" content=\"K\u0105 gali padaryti Amazon FBA tarptautinio pardavimo srityje? \u010cia su\u017einosite apie FBA privalumus ir tr\u016bkumus tarptautinimo kontekste.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/blog\/parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T15:43:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142845\/mit-amazon-fba-international-durchstarten.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/blog\/parduokite-tarptautiniu-mastu-su-amazon-fba-sveciu-straipsnis-kuri-parase-ekspertas-micha-augstein\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lt\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Parduokite tarptautiniu mastu su Amazon FBA? 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