{"id":224265,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kaip-galiu-naudoti-repricer-kai-siulau-ta-pati-produkta-su-fba-ir-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"kaip-galiu-naudoti-repricer-kai-siulau-ta-pati-produkta-su-fba-ir-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/kaip-galiu-naudoti-repricer-kai-siulau-ta-pati-produkta-su-fba-ir-fbm\/","title":{"rendered":"Kaip galiu naudoti Repricer, kai si\u016blau t\u0105 pat\u012f produkt\u0105 su FBA ir FBM?"},"content":{"rendered":"

Daugelis pardav\u0117j\u0173 \u201eAmazon\u201c nenaudoja i\u0161imtinai FBA arba tik FBM<\/a>, bet derina abu \u012fvykdymo metodus, kad maksimaliai padidint\u0173 savo peln\u0105 i\u0161 verslo. Ta\u010diau greitai kyla klausimas: Kaip galiu naudoti savo Repricer nepa\u017eeisdamas savo pelno?<\/p>

\u0160iandien norime i\u0161siai\u0161kinti b\u016btent \u0161\u012f klausim\u0105. Tam pirmiausia paai\u0161kinsime, k\u0105 rei\u0161kia terminai FBA ir FBM. (\u017dinoma, taip pat galite tiesiogiai pereiti prie i\u0161samesni\u0173 skyri\u0173 naudodamiesi turiniu de\u0161in\u0117je.) Po to aptarsime klausim\u0105, kod\u0117l produktas si\u016blomas tiek su FBA, tiek su FBM ir k\u0105 siekia pasiekti pardav\u0117jai. Galiausiai, \u017einoma, aptarsime pasekmes, susijusias su Repricer naudojimu.<\/p>

FBA, FBM, FB-kas?!<\/h2>

Prad\u0117kime nuo pagrind\u0173. Tie, kurie parduoda \u201eAmazon\u201c, turi ka\u017ekaip pristatyti prekes klientui. Pardav\u0117jai tai gali daryti patys (FBM) arba perduoti vis\u0105 proces\u0105 internetiniam gigantui (FBA). \u010cia FB rei\u0161kia \u201eFulfillment By\u201c, M \u2013 \u201eMerchant\u201c, o A \u2013 \u201eAmazon\u201c. Jei kas nors \u0161iuo metu pasiklydo arba tiesiog reikia priminimo apie repricingo pagrindus, visk\u0105 apie \u0161i\u0105 tem\u0105 rasite: \u201cKas yra repricingas ir koki\u0173 klaid\u0173 tur\u0117\u010diau vengti?<\/a>\u201d<\/p>

Nors siuntimas tikrai yra did\u017eiausia \u012fvykdymo dalis, tai tikrai ne vienintel\u0117. Tai taip pat apima sand\u0117liavim\u0105, klient\u0173 aptarnavim\u0105 ir gr\u0105\u017einim\u0173 valdym\u0105. Naudojant FBA, j\u016bs tiesiog siun\u010diate savo prekes \u012f \u201eAmazon\u201c logistikos centrus, o prekybos platforma r\u016bpinasi visais tolesniais \u017eingsniais, tuo tarpu su FBM j\u016bs pats esate atsakingas u\u017e vis\u0105 \u012fvykdymo proces\u0105.<\/p>

Dviej\u0173 variant\u0173 privalumai ir tr\u016bkumai<\/h2>

Abi \u012fvykdymo galimyb\u0117s turi savo pagrindim\u0105. Naudodamiesi FBA<\/a>, galite pasikliauti internetinio giganto ekspertize, o su FBM turite visk\u0105 tvarkyti patys (ir galb\u016bt mokytis eidami).<\/p>

\u201eAmazon\u201c klientas visada yra auk\u0161\u010diausias prioritetas \u2013 kas nori laim\u0117ti Buy Box, turi u\u017etikrinti tobul\u0105 klient\u0173 patirt\u012f. Nuo siuntimo iki klient\u0173 aptarnavimo ir gr\u0105\u017einim\u0173 valdymo yra daug k\u0105 apsvarstyti! \u201eAmazon\u201c per pastaruosius de\u0161imtme\u010dius sugeb\u0117jo tobulinti visk\u0105 ir i\u0161 \u0161ios patirties suk\u016br\u0117 savo \u201evisi\u0161kai patenkinto kliento paket\u0105\u201c su FBA programa. Jei si\u016blote savo produktus per FBM, turite sugeb\u0117ti atitikti auk\u0161tus reikalavimus.<\/p>

Patarimas<\/i><\/span><\/strong><\/span>: Kai kuriose srityse \u201eFulfillment by Amazon\u201c yra labiau paplit\u0119s nei kitose. Pa\u017evelkite \u012f savo produkto kategorij\u0105 ir analizuokite savo konkurencij\u0105. Taip galite lengvai filtruoti standart\u0105, kur\u012f turite atitikti siuntimo ir klient\u0173 aptarnavimo srityje.<\/span><\/em><\/p><\/blockquote>

Bet \u201eAmazon\u201c n\u0117ra tobulas ir n\u0117ra pasireng\u0119s visoms galimyb\u0117ms. Jei pasirinksite FBA, ne tik mokate mokes\u010dius, bet ir atsisakote tam tikros kontrol\u0117s. Kontrol\u0117s, kurios gali tr\u016bkti krizini\u0173 situacij\u0173 metu.<\/p>

Kod\u0117l pardav\u0117jai siun\u010dia t\u0105 pat\u012f produkt\u0105 per FBA ir per FBM?<\/h2>

COVID-19 pandemijos prad\u017eioje \u201eAmazon\u201c nusprend\u0117 si\u0173sti tik b\u016btinus daiktus per FBA. Pardav\u0117jai, kurie pasikliaudavo tik \u0161ia programa ir kuri\u0173 produktai nebuvo laikomi b\u016btinais, susid\u016br\u0117 su did\u017eiule problema: j\u0173 prek\u0117s nebuvo pristatomos artimiausiu metu, o klientai kreip\u0117si \u012f konkuruojan\u010dius produktus, kuriuos gal\u0117jo gauti greitai.<\/p>

Kas nor\u0117jo i\u0161laikyti savo versl\u0105, tur\u0117jo reaguoti nedelsiant. Iki \u0161iol sand\u0117lis nebuvo reikalingas, nes prek\u0117s buvo pristatomos tiesiai i\u0161 gamintojo \u012f \u201eAmazon\u201c; staiga kilo didelis nerimas, kaip prekes reik\u0117t\u0173 sand\u0117liuoti. Be to, prekybininkai tur\u0117jo per nakt\u012f sudaryti sutartis su siuntimo paslaug\u0173 teik\u0117jais, kad paketai gal\u0117t\u0173 b\u016bti pristatyti klientams.<\/p>

Bet tai neb\u016btinai turi b\u016bti kita pandemija; net streikas \u201eAmazon\u201c logistikos centruose gali sukelti reik\u0161ming\u0173 pristatymo v\u0117lavim\u0173 su FBA ir priversti pirk\u0117jus kreiptis \u012f konkurentus. Tuo pa\u010diu metu algoritmas teikia pirmenyb\u0119 FBA produktams Buy Box, nes geid\u017eiamas vietas pirkini\u0173 krep\u0161elio lauke suteikiamos pasi\u016blymui, kuris gali suteikti klientui geriausi\u0105 \u012fmanom\u0105 aptarnavim\u0105.<\/p>

Be to, nenumatytos problemos, tokios kaip streikai, gali kilti ir prekybininko pa\u010dioje sand\u0117lyje. Naudojant FBA ir FBM, rizika paskirstoma ir suteikiama alternatyvi galimyb\u0117 ekstremaliomis situacijomis.<\/p>

Kaip galiu naudoti SELLERLOGIC Repricer, kai siun\u010diu produkt\u0105 tiek per FBA, tiek per FBM?<\/h2>

Jei pasirinksite tok\u012f verslo model\u012f, vis tiek galite naudoti SELLERLOGIC Repricer<\/a>. Abu pasi\u016blymai gali b\u016bti vienodai optimizuoti Buy Box.<\/p>

Paimkime Kraken AG pavyzd\u012f. Jie parduoda nardymo akinius su ASIN B01XYZJL. Tam jie turi du pasi\u016blymus, vien\u0105 su FBM ir vien\u0105 su FBA. FBM s\u0105ra\u0161o SKU yra 1234, o FBA s\u0105ra\u0161o SKU yra 5678. Kraken AG dabar gali susieti abu SKU su tuo pa\u010diu ASIN savo klient\u0173 paskyroje. Abu pasi\u016blymai gali b\u016bti priskirti tai pa\u010diai strategijai arba skirtingoms.<\/p>

Geriausios praktikos<\/h3>

Galite pasirinkti Buy Box strategij\u0105 abiem produktams. Kai si\u016blote savo produktus per FBA ir FBM, Repricer automati\u0161kai teiks pirmenyb\u0119 FBA pasi\u016blymui. FBM pasi\u016blymas seks i\u0161 karto, jei nenaudosite daugiau nei \u0161i\u0173 dviej\u0173 pasi\u016blym\u0173 toje pa\u010dioje b\u016bsenoje.<\/p>

Be to, patartina nustatyti tuos pa\u010dius kain\u0173 ribas \u2013 tai yra, maksimalias ir minimalias kainas \u2013 abiem atvejais.<\/p>

Pelno galimyb\u0117s dabar priklauso nuo to, ar atitinkamo ASIN produkto taip pat galima si\u0173sti per FBA, nes FBA produktai yra teikiami pirmenyb\u0117 Buy Box. Ta\u010diau tai nerei\u0161kia, kad FBM s\u0105ra\u0161as neturi \u0161ans\u0173. Kartais jis tiesiog turi b\u016bti \u017eymiai pigesnis.<\/p>

Ta\u010diau tokiu atveju b\u016btina aptarti proced\u016br\u0105 su SELLERLOGIC klient\u0173 aptarnavimu ir analizuoti galimas pasekmes remiantis pavyzdiniu ASIN.<\/p>

I\u0161vada: Perkainojimas su FBA ir FBM<\/h2>

Norint suma\u017einti rizik\u0105, i\u0161 tikr\u0173j\u0173 geras pasirinkimas yra \u012ftraukti t\u0105 pat\u012f produkt\u0105 vien\u0105 kart\u0105 su FBA ir vien\u0105 kart\u0105 su FBM \u2013 jei turite atitinkamas vykdymo ir saugojimo galimybes.<\/p>

\u017dinoma, tokiu atveju taip pat galima efektyviai naudoti SELLERLOGIC Repricer, nes jis prisitaiko prie Amazon pardav\u0117j\u0173 poreiki\u0173 ir leid\u017eia daug lankstumo \u012fvairiuose sprendimuose.<\/p>

Ta\u010diau tokiuose atvejuose proced\u016br\u0105 reik\u0117t\u0173 paai\u0161kinti su Klient\u0173 s\u0117km\u0117s komanda, kad visos galimyb\u0117s b\u016bt\u0173 apsvarstytos i\u0161 anksto.<\/p>

Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Daugelis pardav\u0117j\u0173 \u201eAmazon\u201c nenaudoja i\u0161imtinai FBA arba tik FBM, bet derina abu \u012fvykdymo metodus, kad maksimaliai padidint\u0173 savo peln\u0105 i\u0161 verslo. Ta\u010diau greitai kyla klausimas: Kaip galiu naudoti savo Repricer nepa\u017eeisdamas savo pelno? \u0160iandien norime i\u0161siai\u0161kinti b\u016btent \u0161\u012f klausim\u0105. Tam pirmiausia paai\u0161kinsime, k\u0105 rei\u0161kia terminai FBA ir FBM. (\u017dinoma, taip pat galite tiesiogiai pereiti prie<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1707,1167],"tags":[],"class_list":["post-224265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-vykdymas","category-patarimai-amp-triukai"],"yoast_head":"\nRepricer optimalaus naudojimo: Tas pats produktas per FBM + FBA<\/title>\n<meta name=\"description\" content=\"Kaip galima optimaliai naudoti Repricer, kai prekybininkai si\u016blo t\u0105 pat\u012f produkt\u0105 su FBA ir FBM? 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