{"id":224298,"date":"2017-08-09T09:59:00","date_gmt":"2017-08-09T09:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-fba-ir-marza-ar-20-visu-produktu-parduotu-amazon-parduodami-nuostolingai\/"},"modified":"2017-08-09T09:59:00","modified_gmt":"2017-08-09T09:59:00","slug":"amazon-fba-ir-marza-ar-20-visu-produktu-parduotu-amazon-parduodami-nuostolingai","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-fba-ir-marza-ar-20-visu-produktu-parduotu-amazon-parduodami-nuostolingai\/","title":{"rendered":"\u201eAmazon FBA\u201c ir mar\u017ea: Ar 20% vis\u0173 produkt\u0173, parduot\u0173 \u201eAmazon\u201c, parduodami nuostolingai?"},"content":{"rendered":"

D\u0117l nuolat did\u0117jan\u010dios konkurencijos \u201eAmazon\u201c vyksta mil\u017eini\u0161ka kain\u0173 karas. Didelis pardav\u0117jas, turintis apie 44 000 produkt\u0173, vien Vokietijoje per 24 valandas atlieka beveik 1 milijon\u0105 kain\u0173 pakeitim\u0173. Pardav\u0117jai, kurie nesinaudoja kain\u0173 keitimu, prakti\u0161kai neturi galimybi\u0173 prisitaikyti prie spar\u010diai kintan\u010dios rinkos situacijos \u201eAmazon\u201c arba steb\u0117ti produkt\u0173 pardavimo rodiklius ir tinkamai \u012f juos reaguoti.<\/p>

\"\u201eAmazon<\/figure><\/div>

\u201eAmazon FBA\u201c: Mar\u017eos skai\u010diavimas<\/h2>

Nor\u0117jome su\u017einoti, kiek vidutini\u0161kai u\u017edirba \u201eAmazon\u201c pardav\u0117jas, at\u0117mus visus ka\u0161tus, atsi\u017evelgiant \u012f auk\u0161\u010diau i\u0161d\u0117styt\u0105 sud\u0117tingum\u0105. Vertinimui analizavome 583 891 produkt\u0105 i\u0161 \u012fvairi\u0173 pramon\u0117s \u0161ak\u0173. Neto mar\u017eos skai\u010diavimas procentais atliekamas naudojant \u0161i\u0105 formul\u0119:<\/p>

(Pardavimo kaina + siuntimo i\u0161laidos \u2013 \u201eAmazon\u201c mokestis \u2013 PVM \u2013 siuntimo i\u0161laidos \u2013 pirkimo kaina)<\/em><\/strong><\/p>

<\/hr>

Pirkimo kaina<\/em><\/strong><\/p><\/div>

= Mar\u017ea %<\/em><\/strong><\/p><\/div><\/div>

\"Kokia<\/figure><\/div>

Vidutin\u0117 grynoji mar\u017ea \u201eAmazon\u201c pardav\u0117jui yra 12,5% 80% si\u016blom\u0173 produkt\u0173. 20% produkt\u0173 parduodami su nuostoliu. Dauguma si\u016blom\u0173 produkt\u0173 prekiaujama su 10-75% mar\u017ea. Pirmuoju \u017evilgsniu, produkt\u0173, turin\u010di\u0173 neigiam\u0105 mar\u017e\u0105, dalis 20,15% yra labai didel\u0117.<\/p>

Neigiam\u0173 mar\u017e\u0173 prie\u017eastys<\/h3>

I\u0161samiau pa\u017evelgus \u012f \u0161iuos produktus, paprastai yra trys \u0161ios prie\u017eastys.<\/p>

  1. Produktas prastai parduodamas arba reikia j\u012f i\u0161parduoti, kad b\u016bt\u0173 sukurtas likvidumas.<\/li>
  2. Tai naujas produkto s\u0105ra\u0161as, kuris nustatytas konkurencinga kaina produkto paleidimui, kad per trumpiausi\u0105 laik\u0105 b\u016bt\u0173 gauta kuo daugiau u\u017esakym\u0173 ir taip greitai pakilt\u0173 \u201eAmazon\u201c reitinguose.<\/li>
  3. Pardavimo kaina tiesiog neteisingai apskai\u010diuota.<\/li><\/ol><\/div>

    Pelningumo steb\u0117jimas naudojant pelno valdymo skydel\u012f<\/h2>

    Produkto mar\u017eos tiesiogiai veikia bendr\u0105 \u201eAmazon\u201c verslo pelningum\u0105. Tod\u0117l kiekvienas \u201eAmazon\u201c pardav\u0117jas tur\u0117t\u0173 reguliariai analizuoti atitinkamus produkto duomenis ir atkreipti d\u0117mes\u012f \u012f svarbius rodiklius, kad gal\u0117t\u0173 greitai reaguoti \u012f neigiamus poky\u010dius.<\/p>

    Kaip gerai \u017einoma, duomen\u0173 analiz\u0117 yra sud\u0117tinga ir reikalauja daug laiko. \u010cia \u012f pagalb\u0105 ateina SELLERLOGIC Business Analytics<\/a> \u201eAmazon\u201c pardav\u0117jams: jis ai\u0161kiai pateikia sud\u0117tingus duomenis apie produkt\u0173, \u201eAmazon\u201c paskyr\u0173 ir prekyvie\u010di\u0173 na\u0161um\u0105.<\/p>

    Su SELLERLOGIC Business Analytics galite nustatyti nuostolingus produktus ir imtis atitinkam\u0173 veiksm\u0173, kad i\u0161laikytum\u0117te savo \u201eAmazon\u201c verslo pelningum\u0105. I\u0161sam\u016bs ka\u0161t\u0173 ir pelno ap\u017evalgos taip pat padeda priimti duomenimis pagr\u012fstus sprendimus, kurie gali apimti ka\u0161t\u0173 optimizavim\u0105 arba net paveikt\u0173 produkt\u0173 pa\u0161alinim\u0105 i\u0161 asortimento.<\/p>

    I\u0161vada<\/h2>

    Su naujais klientais da\u017enai pastebime, kad j\u0173 pardavimo kainos yra neteisingai apskai\u010diuotos. Dideliems pardav\u0117jams labai sunku steb\u0117ti produktus su skirtingomis pardavimo komisijomis \u012fvairiose prekyviet\u0117se ir laiku prisitaikyti prie rinkos situacijos. Ma\u017eiems pardav\u0117jams da\u017enai tr\u016bksta reikiam\u0173 \u017eini\u0173, kad b\u016bt\u0173 galima teisingai apskai\u010diuoti pardavimo kain\u0105.<\/p>

    Venkite neigiam\u0173 gr\u0105\u017einim\u0173 su teisingu apskai\u010diavimu ir gerai i\u0161naudokite savo brang\u0173 laik\u0105. Palikite kain\u0173 kontrol\u0119 SELLERLOGIC, kuris prisitaiko prie rinkos situacijos \u201eAmazon\u201c vis\u0105 par\u0105. Taip pat steb\u0117kite pelno ir nuostoli\u0173 poky\u010dius naudodami SELLERLOGIC Business Analytics ir priimkite laiku duomenimis pagr\u012fstus sprendimus, kad maksimaliai i\u0161naudotum\u0117te savo \u201eAmazon\u201c verslo potencial\u0105.<\/strong><\/p>

    Vaizd\u0173 kreditai pagal vaizd\u0173 tvark\u0105: \u00a9 ra2 studio \u2013 stock.adobe.com \/ \u00a9 SELLERLOGIC GmbH \/ \u00a9 SELLERLOGIC GmbH<\/p>","protected":false},"excerpt":{"rendered":"

    D\u0117l nuolat did\u0117jan\u010dios konkurencijos \u201eAmazon\u201c vyksta mil\u017eini\u0161ka kain\u0173 karas. Didelis pardav\u0117jas, turintis apie 44 000 produkt\u0173, vien Vokietijoje per 24 valandas atlieka beveik 1 milijon\u0105 kain\u0173 pakeitim\u0173. Pardav\u0117jai, kurie nesinaudoja kain\u0173 keitimu, prakti\u0161kai neturi galimybi\u0173 prisitaikyti prie spar\u010diai kintan\u010dios rinkos situacijos \u201eAmazon\u201c arba steb\u0117ti produkt\u0173 pardavimo rodiklius ir tinkamai \u012f juos reaguoti. \u201eAmazon FBA\u201c: Mar\u017eos<\/p>\n","protected":false},"author":8,"featured_media":3003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1161,1167],"tags":[],"class_list":["post-224298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pardavimas-amazon","category-patarimai-amp-triukai"],"yoast_head":"\n\u201eAmazon FBA\u201c: Ar mar\u017ea per ma\u017ea daugeliui produkt\u0173?<\/title>\n<meta name=\"description\" content=\"\u201eAmazon FBA\u201c mar\u017ea paprastai yra ma\u017ea. 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