{"id":224316,"date":"2020-08-11T14:07:00","date_gmt":"2020-08-11T14:07:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/apskritoji-kelione-arba-kiek-svarbus-yra-grazinimo-rodiklis-amazon\/"},"modified":"2020-08-11T14:07:00","modified_gmt":"2020-08-11T14:07:00","slug":"apskritoji-kelione-arba-kiek-svarbus-yra-grazinimo-rodiklis-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/apskritoji-kelione-arba-kiek-svarbus-yra-grazinimo-rodiklis-amazon\/","title":{"rendered":"Apskritoji kelion\u0117, arba: Kiek svarbus yra gr\u0105\u017einimo rodiklis Amazon?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5526-identifier\">Daugumai internetini\u0173 ma\u017emeninink\u0173 tai yra svarbus na\u0161umo rodiklis: gr\u0105\u017einimo rodiklis. Ta\u010diau Amazon pardav\u0117jams jis paprastai neturi tikrai reik\u0161mingo vaidmens. Ypa\u010d perpardav\u0117jai, kurie daugiausia turi komercini\u0173 preki\u0173 savo asortimente, labiau atkreipia d\u0117mes\u012f \u012f klient\u0173 nepatenkinim\u0105 d\u0117l gr\u0105\u017einim\u0173. Ta\u010diau pats Amazon gr\u0105\u017einimas taip pat gali tur\u0117ti \u012ftakos produkto ar internetinio ma\u017emenininko na\u0161umui.<\/p><p class=\"theme-wp-block gb-responsive-78463-identifier\">I\u0161 esm\u0117s, ma\u017emenininkai turi \u017einoti vien\u0105 dalyk\u0105: kiekvienas KPI rodiklis, nesvarbu, kaip ma\u017eas, yra registruojamas Amazon. Preki\u0173 gr\u0105\u017einimas, pristatymo trukm\u0117 ar pardavimo kaina \u2013 viskas turi reik\u0161m\u0119 \u0161iam e-komercijos gigantui. Tai taip pat matoma daugelyje skirting\u0173 veiksni\u0173, pagal kuriuos nusprend\u017eiama, <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/14-svarbiausiu-kriteriju-kaip-laimeti-buy-box-amazon-ir-kaip-kontroliuoti-savo-metrika\/\">kuris ma\u017emenininkas pasirodo Buy Box<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-342090-identifier\">Tas pats taikomas priva\u010di\u0173 preki\u0173 \u017eenkl\u0173 reitingui. \u010cia taip pat \u012fsijungia SEO faktorius. A9 algoritmo atveju, raktiniai \u017eod\u017eiai, pavyzd\u017eiui, atlieka svarb\u0173 vaidmen\u012f. Ta\u010diau Amazon pardav\u0117jo gr\u0105\u017einimo norma taip pat veikia paie\u0161kos rezultat\u0173 rodymo tvark\u0105. \u0160iame tinklara\u0161\u010dio \u012fra\u0161e nor\u0117tume parodyti, kaip veikia gr\u0105\u017einimai Amazon ir kokiu b\u016bdu norma gali paveikti reiting\u0105 ir Buy Box peln\u0105.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-826364-identifier\">Kaip veikia atsisakymo teis\u0117 Amazon<\/h2><p class=\"theme-wp-block gb-responsive-891175-identifier\">Amazon yra visi\u0161kai orientuota \u012f klientus. D\u0117mesys visada skiriamas tobulai klient\u0173 patir\u010diai. Tai taip pat apima tai, kad klientai gali palyginti lengvai gr\u0105\u017einti u\u017esakytas prekes internetiniam mil\u017einui, jei tai daro per Amazon nurodyt\u0105 gr\u0105\u017einimo laikotarp\u012f. Nes galiausiai tai atsiperka: saugumas, kad prakti\u0161kai visk\u0105 galima gr\u0105\u017einti Amazon, ir pasitenkinimas, kur\u012f skland\u017eiai apdorota gr\u0105\u017einimo proced\u016bra sukelia klientams, daro santykinai didel\u0119 gr\u0105\u017einimo norm\u0105 ne didel\u0119 problem\u0105 Amazon: rizikos vengimas klientui lemia \u017eymiai didesnius u\u017esakym\u0173 skai\u010dius.<\/p><p class=\"theme-wp-block gb-responsive-657636-identifier\">Atitinkamai, buvo sukurtas gana paprastas sistema. Amazon klientai prisijungia prie <a href=\"https:\/\/www.amazon.de\/ap\/signin?openid.pape.max_auth_age=3600&amp;openid.return_to=https%3A%2F%2Fwww.amazon.de%2Fspr%2Freturns%2Fhomepage%2Fhomepage.html%2Fref%3Dsxts_snpl_4_1_79cb088e-3883-487e-a791-6bb23eba7edb%3Fpf_rd_p%3D79cb088e-3883-487e-a791-6bb23eba7edb%26pf_rd_r%3DNWV9B6N4VJ3XTC6M0KY7%26pd_rd_wg%3DwXYkm%26pd_rd_w%3DjMMZq%26qid%3D1596462035%26pd_rd_r%3Ddb9f7a3b-5d1f-4bdf-a005-0a1f982f29d6&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_psr_desktop_de&amp;openid.mode=checkid_setup&amp;language=de_DE&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">internetinio gr\u0105\u017einimo centro<\/a>. Ten rodomi visi j\u0173 u\u017esakymai, kuriems jie gali gr\u0105\u017einti prekes. Paspaudus atitinkam\u0105 mygtuk\u0105, gr\u0105\u017einimas pradedamas, o Amazon suteikia gr\u0105\u017einimo etiket\u0119. Rinkos u\u017esakymams internetinis ma\u017emenininkas gali prireikti i\u0161ankstinio patvirtinimo. Tada \u0161is gr\u0105\u017einimas taip pat skai\u010diuojamas \u012f Amazon pardav\u0117jo gr\u0105\u017einimo norm\u0105.<\/p><p class=\"theme-wp-block gb-responsive-133475-identifier\">Apskritai, internetiniai pirk\u0117jai gali gr\u0105\u017einti prekes Amazon per 30 dien\u0173 gr\u0105\u017einimo laikotarp\u012f. <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_2_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=200804690&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">gr\u0105\u017einimo politikos<\/a> \u017eino \u012fvairi\u0173 tip\u0173 gr\u0105\u017einimus. Defektyvios prek\u0117s gali b\u016bti gr\u0105\u017einamos, pavyzd\u017eiui, iki dviej\u0173 met\u0173 po preki\u0173 gavimo, tuo tarpu kitos prek\u0117s, tokios kaip maistas, gali visai neb\u016bti gr\u0105\u017einamos. Rinkos pardav\u0117jai gali nustatyti <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_4_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=201819160&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">savo s\u0105lygas<\/a> Amazon gr\u0105\u017einimui \u2013 ta\u010diau jos turi &#8220;b\u016bti bent jau atitinkan\u010dios Amazon gr\u0105\u017einimo politik\u0105.&#8221;<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-42682-identifier\">Kokia yra vidutin\u0117 gr\u0105\u017einimo norma Amazon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-11008-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg\" alt=\"Amazon pardav\u0117jai tur\u0117t\u0173 vengti gr\u0105\u017einim\u0173, ta\u010diau tai lengviau pasakyti nei padaryti.\" class=\"wp-image-55807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-333486-identifier\">I\u0161 esm\u0117s, gr\u0105\u017einimo norma Amazon visada yra didesn\u0117 nei kitose internetin\u0117s prekybos srityse, b\u016btent tod\u0117l, kad e-komercijos mil\u017einas yra toks patogus savo klientams. Ta\u010diau prakti\u0161kai ne\u012fmanoma pateikti bendro atsakymo d\u0117l vidutin\u0117s Amazon specifin\u0117s gr\u0105\u017einimo normos d\u0117l \u012fvairi\u0173 preki\u0173 kategorij\u0173 ir produkt\u0173. <a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bambergo universitetas surinko kelet\u0105 duomen\u0173 ir fakt\u0173 kaip savo tyrimo d\u0117l gr\u0105\u017einim\u0173 dal\u012f<\/a>. Pasak j\u0173, gr\u0105\u017einim\u0173 da\u017enis ypa\u010d priklauso nuo<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-952223-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-514616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">preki\u0173 <strong>kategorija<\/strong> ir<\/li><li class=\"theme-wp-block gb-responsive-959056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">mok\u0117jimo <strong>metodas<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-404733-identifier\">Pasak Bambergo universiteto, \u0161ios gr\u0105\u017einimo normos gaunamos ma\u017emenininkams did\u017eiausi\u0173 pajam\u0173 preki\u0173 kategorijose, kurios grei\u010diausiai Amazon yra net \u0161iek tiek didesn\u0117s.<\/p><p class=\"theme-wp-block gb-responsive-276718-identifier\"><strong>1 lentel\u0117: Paketo gr\u0105\u017einimo tikimyb\u0117 (Alpha gr\u0105\u017einimo norma):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Mok\u0117jimo metodas<\/strong><\/th><th><strong>Vartotoj\u0173 elektronika<\/strong><\/th><th><strong>Mada<\/strong><\/th><th><strong>Media\/Knygos<\/strong><\/th><\/tr><\/thead><tbody><tr><td>S\u0105skaita<\/td><td>18.60%<\/td><td>55.65%<\/td><td>11.45%<\/td><\/tr><tr><td>E-Mok\u0117jimas<\/td><td>13.68%<\/td><td>44.10%<\/td><td>8.08%<\/td><\/tr><tr><td>I\u0161ankstinis mok\u0117jimas<\/td><td>8.59%<\/td><td>30.15%<\/td><td>4.46%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-937571-identifier\"><strong>2 lentel\u0117: Prek\u0117s gr\u0105\u017einimo tikimyb\u0117 (Beta gr\u0105\u017einimo norma):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Mok\u0117jimo metodas<\/strong><\/th><th><strong>Vartotoj\u0173 elektronika<\/strong><\/th><th><strong>Mada<\/strong><\/th><th><strong>Media\/Knygos<\/strong><\/th><\/tr><\/thead><tbody><tr><td>S\u0105skaita<\/td><td>14.35%<\/td><td>45.87%<\/td><td>5.83%<\/td><\/tr><tr><td>E-Mok\u0117jimas<\/td><td>8.75%<\/td><td>37.31%<\/td><td>5.58%<\/td><\/tr><tr><td>I\u0161ankstinis mok\u0117jimas<\/td><td>5.39%<\/td><td>26.13%<\/td><td>3.92%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-34170-identifier\" style=\"font-size:12px\"><em>\u0160altinis:\u00a0<a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gr\u0105\u017einim\u0173 tyrimas<\/a>\u00a0Bambergo universiteto<\/em><\/p><p class=\"theme-wp-block gb-responsive-781579-identifier\">\u0160iuo klausimu visi atrodo sutinkantys: Vokietijos internetin\u0117je prekyboje per daug preki\u0173 gr\u0105\u017einama. Nes kiekvienas gr\u0105\u017einimas kainuoja pinigus. Ne tik aplinkai ar visuomenei apskritai, bet ir internetiniam ma\u017emenininkui. Vidutini\u0161kai kiekvienas gr\u0105\u017einimas sukelia 7,93 euro i\u0161laidas. Ta\u010diau faktin\u0117s i\u0161laidos labai priklauso nuo apdorot\u0173 gr\u0105\u017einim\u0173 skai\u010diaus.<\/p><p class=\"theme-wp-block gb-responsive-517694-identifier\"><strong>3 lentel\u0117: Vidutin\u0117s gr\u0105\u017einimo i\u0161laidos priklausomai nuo apdorot\u0173 gr\u0105\u017einim\u0173:<\/strong><\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Gr\u0105\u017einim\u0173 skai\u010dius per metus<\/strong><\/td><td><strong>Apdorojimo i\u0161laidos<\/strong><\/td><\/tr><tr><td>Ma\u017eiau nei 10 000 gr\u0105\u017einim\u0173<\/td><td>17.70 eur\u0173<\/td><\/tr><tr><td>Tarp 10,000 ir 50,000 gr\u0105\u017einim\u0173<\/td><td>6.61 eur\u0173<\/td><\/tr><tr><td>Daugiau nei 50,000 gr\u0105\u017einim\u0173<\/td><td>5.18 eur\u0173<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-331253-identifier\">Antra\u0161t\u0117s ypa\u010d buvo sukurtos Amazon, nes \u012fmon\u0117 tur\u0117jo preki\u0173, kurios buvo gr\u0105\u017eintos, bet visi\u0161kai nepa\u017eeistos, sunaikintos dideliu mastu. Tod\u0117l tiek \u012fmoni\u0173, tiek vartotoj\u0173, taip pat ir aplinkos interesas yra, kad b\u016bt\u0173 gr\u0105\u017einama ma\u017eiau siuntini\u0173.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-605469-identifier\">Kaip galima suma\u017einti Amazon gr\u0105\u017einimus?<\/h3><p class=\"theme-wp-block gb-responsive-693983-identifier\">Atsi\u017evelgiant \u012f \u0161iuos nerim\u0105 kelian\u010dius auk\u0161tus skai\u010dius, klausimas yra pagr\u012fstas, koki\u0173 priemoni\u0173 internetiniai ma\u017emenininkai gali imtis, kad paskatint\u0173 savo klientus gr\u0105\u017einti ma\u017eiau siuntini\u0173. Ir nors rinkos pardav\u0117jai da\u017enai turi ma\u017eai \u012ftakos, situacija su gr\u0105\u017einimo rodikliu yra kitokia.<\/p><p class=\"theme-wp-block gb-responsive-306337-identifier\">\u0160ie patarimai padeda i\u0161vengti da\u017enai reikalingo Amazon gr\u0105\u017einimo apdorojimo:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-577661-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-240915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Pristatymo greitis<\/strong>: Nebent dalyvauja FBA programoje, pardav\u0117jai tur\u0117t\u0173 u\u017etikrinti, kad siuntimas b\u016bt\u0173 vykdomas kuo grei\u010diau. Kuo ilgiau klientas laukia savo u\u017esakymo, tuo didesn\u0117 tikimyb\u0117, kad jis j\u012f gr\u0105\u017eins.<\/li><li class=\"theme-wp-block gb-responsive-719014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Pakavimas<\/strong>: Jis tur\u0117t\u0173 b\u016bti kuo tvirtesnis. Net ma\u017ei \u012flenkimai gali paskatinti Amazon Marketplace klientus inicijuoti gr\u0105\u017einim\u0105.<\/li><li class=\"theme-wp-block gb-responsive-552670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produkto apra\u0161ymai<\/strong>: Produkto detal\u0117s puslapis tur\u0117t\u0173 pateikti tiksli\u0105 ir, pirmiausia, teising\u0105 informacij\u0105. Taip pat turinio orientacija, pagr\u012fsta skirtingais klient\u0173 tipais, gali pad\u0117ti <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/svarbiausi-klientu-tipai-mazmenineje-prekyboje-ir-kaip-patenkinti-ju-poreikius\/\">suma\u017einti gr\u0105\u017einimo rodikl\u012f Amazon<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-262428-identifier\"><strong>Produkto nuotraukos<\/strong>: Internetin\u0117je prekyboje ypa\u010d svarbu naudoti prasmingas nuotraukas. Tik tada, kai klientas gali gerai vizualizuoti prek\u0119, j\u0173 l\u016bkes\u010diai sutampa su faktiniu produktu. Prie\u0161ingu atveju, tik\u0117tina, kad bus gautas gr\u0105\u017einimas, ypa\u010d Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-732422-identifier\"><strong>A+ Turinys<\/strong>: \u0160iandien kiekvienas pardav\u0117jas gali pagerinti savo produkto detal\u0117s puslapius su <a href=\"https:\/\/www.sellerlogic.com\/de\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ Turiniu<\/a>. Tai suteikia potencialiems klientams dar i\u0161samesn\u012f produkto vaizd\u0105 ir leid\u017eia priimti labiau informuot\u0105 pirkimo sprendim\u0105.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-241004-identifier\"><strong>Virtuali realyb\u0117:<\/strong> Efektyvi priemon\u0117 taip pat gali b\u016bti VR naudojimas. Jei klientai gali virtualiai paliesti, sukti ir ap\u017ei\u016br\u0117ti produkt\u0105, tai suteikia jiems supratim\u0105 apie produkt\u0105 ir ar jis atitinka j\u0173 reikalavimus.<\/li><li class=\"theme-wp-block gb-responsive-23336-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Klient\u0173 atsiliepimai<\/strong>: Teigiami atsiliepimai, \u017einoma, yra b\u016btini \u2013 ta\u010diau bet kokie atsiliepimai, kurie suteikia kitiems vartotojams daugiau \u012f\u017evalg\u0173 apie produkt\u0105, taip pat yra naudingi ir gali suma\u017einti gr\u0105\u017einimo rodikl\u012f Amazon.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-442766-identifier\"><strong>Koks poveikis gr\u0105\u017einimui pardav\u0117jo reitingui Amazon?<\/strong><\/h2><div class=\"wp-block-image gb-responsive-201322-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"336\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg\" alt=\"Amazon suteikia gr\u0105\u017einimo politik\u0105 produktams kiekvienam klientui.\" class=\"wp-image-55813\" title=\"B\u016btent tod\u0117l klientai myli Amazon \u2013 gr\u0105\u017einti u\u017esakym\u0105 yra paprasta.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-407x162.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-768x306.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-91571-identifier\">B\u016bkime s\u0105\u017einingi: Tiksliai kalbant, mes ne\u017einome, ar ir kaip Amazon atsi\u017evelgia \u012f gr\u0105\u017einimo rodikl\u012f reitinge ar Buy Box. Ta\u010diau yra daug po\u017eymi\u0173, kad taip yra. Nes kiekvien\u0105 kart\u0105, kai klientas gr\u0105\u017eina u\u017esakym\u0105, Amazon praranda pinigus. Rodyti klientams produktus, kurie turi akivaizd\u017eiai auk\u0161t\u0105 gr\u0105\u017einimo rodikl\u012f ir taip pat \u017eem\u0105 pardavim\u0105, vargu ar yra Amerikos korporacijos interesas.<\/p><p class=\"theme-wp-block gb-responsive-211640-identifier\">Prie\u0161ingai, tai rei\u0161kia: produktai su ma\u017eu gr\u0105\u017einimo rodikliu grei\u010diausiai yra palank\u016bs Amazon reitinge ir Buy Box paskirstyme. Ta\u010diau tiek daug veiksni\u0173 vaidina vaidmen\u012f, kad ne\u012fmanoma pasakyti, kiek svorio gr\u0105\u017einimo rodiklis turi Amazon. Ta\u010diau yra sutarimas, kad klient\u0173 nepatenkinimas gr\u0105\u017einimu yra svarbesnis veiksnys Buy Box paskirstymui.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-441281-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-53185-identifier\">Beje, <a href=\"https:\/\/www.finanztip.de\/blog\/zu-viele-retouren-wenn-der-online-haendler-sie-rauswirft\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon taip pat \u012fsp\u0117ja klientus su per auk\u0161tu gr\u0105\u017einimo rodikliu<\/a>. Ekstremaliais atvejais klient\u0173 paskyros gali net b\u016bti sustabdytos. Ta\u010diau n\u0117ra nustatyto slenks\u010dio, kada internetinis mil\u017einas imasi veiksm\u0173, ir tai niekada nebuvo paskelbta vie\u0161ai. Ta\u010diau grei\u010diausiai u\u017etruks \u0161iek tiek laiko, kol klient\u0173 paskyra bus u\u017edaryta.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-807306-identifier\">K\u0105 rei\u0161kia KPI &#8220;Nepatenkinimas gr\u0105\u017einimais&#8221;?<\/h3><p class=\"theme-wp-block gb-responsive-754994-identifier\">Amazon matuoja ne tik gr\u0105\u017einimo rodikl\u012f, bet ir tai, kiek klientas yra patenkintas gr\u0105\u017einimo procesu. Kliento patirtis laikoma neigiama, kai<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-145771-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-565264-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">gr\u0105\u017einimo pra\u0161ymas turi <strong>neigiam\u0105 klient\u0173 atsiliepim\u0105<\/strong>,<\/li><li class=\"theme-wp-block gb-responsive-108076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">bet kokie klient\u0173 klausimai buvo <strong>neatsakyti per 48 valandas<\/strong> arba<\/li><li class=\"theme-wp-block gb-responsive-676408-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">gr\u0105\u017einimo pra\u0161ymas buvo <strong>neteisingai atmestas<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-425177-identifier\">I\u0161 vis\u0173 rinkos pardav\u0117jo gr\u0105\u017einim\u0173 ne daugiau kaip 10 procent\u0173 tur\u0117t\u0173 b\u016bti klasifikuojami kaip neigiami. Auk\u0161tesnis neigiamas gr\u0105\u017einimo rodiklis baud\u017eia Amazon \u017eymiai suma\u017eindamas galimyb\u0119 laim\u0117ti Buy Box. Idealiu atveju \u0161is <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/svarbiausi-amazon-kpi-vienoje-vietoje-sie-rodikliai-turetu-buti-neabejotinai-apsvarstyti-pardaveju\/\">KPI<\/a> net tur\u0117t\u0173 art\u0117ti prie nulio procent\u0173.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-390055-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-926588-identifier\">I\u0161sami informacija apie tai, kurie rodikliai yra lemiami Buy Box, galima rasti \u010dia: <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/14-svarbiausiu-kriteriju-kaip-laimeti-buy-box-amazon-ir-kaip-kontroliuoti-savo-metrika\/\">Svarbiausi kriterijai laim\u0117ti Buy Box<\/a>!<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-589316-identifier\"><strong>Kaip gr\u0105\u017einimai veikia j\u016bs\u0173 produkt\u0173 pelningum\u0105?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-659869-identifier\">Gr\u0105\u017einimai gali tur\u0117ti ne tik neigiam\u0105 poveik\u012f reitingams, bet ir verslo rodikliams. Nes i\u0161 auk\u0161\u010diau pateiktos dalies tur\u0117t\u0173 b\u016bti ai\u0161ku, kad gr\u0105\u017einimai kainuoja pardav\u0117jams daug pinig\u0173. Prie\u0161ingai, tai rei\u0161kia, kad produktai su auk\u0161tu gr\u0105\u017einimo rodikliu gali kelti pavoj\u0173 j\u016bs\u0173 Amazon verslo s\u0117kmei. Tod\u0117l yra ypa\u010d svarbu suprasti ir steb\u0117ti gr\u0105\u017einim\u0173 poveik\u012f j\u016bs\u0173 produkt\u0173 pelningumui.<\/p><p class=\"theme-wp-block gb-responsive-324203-identifier\">\u0160iuo kontekstu Amazon pardav\u0117jai negali i\u0161vengti savo finans\u0173 analiz\u0117s. Ta\u010diau kadangi rankin\u0117 duomen\u0173 analiz\u0117 da\u017enai pasirodo esanti labai sud\u0117tinga, daugelis j\u0173 remiasi programin\u0117s \u012frangos sprendimu, kad i\u0161vengt\u0173 dideli\u0173 i\u0161laid\u0173 ekspertams ir sutaupyt\u0173 laiko. Taigi, <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.sellerlogic.com\/lt\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> \u2013 pelno valdymo skydelis, specialiai sukurtas Amazon pardav\u0117jams \u2013 suteikia i\u0161sami\u0105 gr\u0105\u017einimo i\u0161laid\u0173 ir kit\u0173 svarbi\u0173 produkto duomen\u0173 ap\u017evalg\u0105 vienoje priemon\u0117je. Ir tai gr\u012f\u017eta iki dviej\u0173 met\u0173 nuo j\u016bs\u0173 registracijos momento ir beveik realiu laiku.<\/p><p class=\"theme-wp-block gb-responsive-609349-identifier\">Su SELLERLOGIC Business Analytics galite steb\u0117ti produkto nuostoli\u0173 ar pelno vystym\u0105si tiek Amazon paskyros lygiu, tiek viso Amazon rinkos lygiu. \u0160i priemon\u0117 leid\u017eia identifikuoti nuostolingus produktus, taip pat i\u0161laidas, kurias reikia optimizuoti (pavyzd\u017eiui, i\u0161laidas, susijusias su gr\u0105\u017einimais), ir priimti laiku sprendimus.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tPrad\u0117kite savo kelion\u0119 nuo pardav\u0117jo iki bestselerio &#8211; su SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGaukite nemokam\u0105 bandom\u0105j\u0105 versij\u0105 \u0161iandien ir pamatykite, kaip tinkamos paslaugos gali pad\u0117ti jums pereiti nuo ger\u0173 rezultat\u0173 prie GERIAUSI\u0172. Nepraleiskite progos. Veikite dabar.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Prad\u0117kite dabar<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-550249-identifier\">I\u0161vada: Gr\u0105\u017einim\u0173 negalima i\u0161vengti<\/h2><p class=\"theme-wp-block gb-responsive-300823-identifier\">Net ir naudojant virtuali\u0105 realyb\u0119, gr\u0105\u017einimo rodiklis Amazon ir internetin\u0117je prekyboje apskritai visada bus didesnis nei fizin\u0117je prekyboje. Tai yra normalu ir su kuo turi susidurti visi pa\u0161to u\u017esakym\u0173 ma\u017emenininkai. Ekstremaliais atvejais Amazon net sustabdo internetini\u0173 pirk\u0117j\u0173 klient\u0173 paskyras, jei per tam tikr\u0105 laikotarp\u012f buvo gr\u0105\u017einta per daug u\u017esakym\u0173.<\/p><p class=\"theme-wp-block gb-responsive-468734-identifier\">Tai nerei\u0161kia, kad rinkos pardav\u0117jai tur\u0117t\u0173 prarasti i\u0161 akira\u010dio svarbius KPI, susijusius su gr\u0105\u017einimais. Gr\u0105\u017einimo rodiklis pats tur\u0117t\u0173 idealiai b\u016bti \u017eemiau produkto kategorijos vidurkio. Ta\u010diau dar svarbiau yra tai, kiek gr\u0105\u017einim\u0173 yra klasifikuojama kaip neigiami. Daugiau nei 10% yra visi\u0161kai nepriimtina; siekti, kad rodiklis b\u016bt\u0173 kuo ar\u010diau 0%, visada turi b\u016bti Amazon pardav\u0117j\u0173 tikslas.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-768102-identifier\">Da\u017enai u\u017eduodami klausimai<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726043106360\"><strong class=\"schema-faq-question\"><strong>Koks yra gr\u0105\u017einim\u0173 rodiklis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Internetinio ma\u017emenininko gr\u0105\u017einim\u0173 rodiklis rodo, kiek u\u017esakym\u0173 gr\u0105\u017eina klientas. Bamberg universitete taip pat apibr\u0117\u017eiamas alfa gr\u0105\u017einim\u0173 rodiklis kaip paketo gr\u0105\u017einimo tikimyb\u0117, palyginti su beta gr\u0105\u017einim\u0173 rodikliu kaip prek\u0117s gr\u0105\u017einimo tikimyb\u0117.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043115046\"><strong class=\"schema-faq-question\"><strong>Koks yra vidutinis gr\u0105\u017einim\u0173 rodiklis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tai priklauso nuo \u012fvairi\u0173 veiksni\u0173, toki\u0173 kaip kategorija. Pavyzd\u017eiui, Bamberg universitete fiksuojamas 14,35% gr\u0105\u017eint\u0173 preki\u0173 rodiklis elektronikos sektoriuje. Ta\u010diau mados pramon\u0117je tyr\u0117jai nustato iki 45,87% gr\u0105\u017eint\u0173 preki\u0173 rodikl\u012f.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043134981\"><strong class=\"schema-faq-question\"><strong>Koks yra gr\u0105\u017einim\u0173 rodiklis Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kiek auk\u0161tas vidutinis gr\u0105\u017einim\u0173 rodiklis Amazon, negalima tiksliai atsakyti, nes \u012fmon\u0117 neskelbia joki\u0173 skai\u010di\u0173 \u0161iuo klausimu. D\u0117l labai klientams palanki\u0173 gr\u0105\u017einimo politik\u0173, e. prekybos mil\u017eino gr\u0105\u017einim\u0173 rodiklis grei\u010diausiai yra didesnis nei kitose internetin\u0117s prekybos srityse.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043163047\"><strong class=\"schema-faq-question\"><strong>Kiek gr\u0105\u017einim\u0173 yra Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Kiek gr\u0105\u017einim\u0173 Amazon pardav\u0117jas tur\u0117s, daugiausia priklauso nuo kategorijos, produkto tipo, mok\u0117jimo metodo ir kai kuri\u0173 kit\u0173 veiksni\u0173. Tod\u0117l \u0161\u012f klausim\u0105 negalima atsakyti vienodai.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043176410\"><strong class=\"schema-faq-question\"><strong>Kaip stebima Amazon gr\u0105\u017einimo politika?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon nuolat kaltinamas, kad nepakankamai stebi gr\u0105\u017einimus. Taip pat buvo prane\u0161im\u0173, kad gr\u0105\u017einimai yra naikinami dideliu mastu, nors tai yra nepa\u017eeisti produktai.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043193590\"><strong class=\"schema-faq-question\"><strong>Kaip galima suma\u017einti gr\u0105\u017einimus?<\/strong><\/strong> <p class=\"schema-faq-answer\">Norint efektyviai suma\u017einti gr\u0105\u017einimus, ma\u017emenininkai tur\u0117t\u0173 sutelkti d\u0117mes\u012f \u012f stabil\u0173 pakavim\u0105, greit\u0105 pristatym\u0105 ir i\u0161samius produkt\u0173 apra\u0161ymus. Kuo realisti\u0161kesnis kliento suvokimas apie produkt\u0105, tuo ma\u017eesnis gr\u0105\u017einim\u0173 rodiklis paprastai b\u016bna, nes neteisingi pirkimai yra u\u017ekardomi nuo pat prad\u017ei\u0173.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043208679\"><strong class=\"schema-faq-question\"><strong>Kok\u012f poveik\u012f gr\u0105\u017einim\u0173 rodiklis turi pardav\u0117jo reitingui Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Produktai su ma\u017eu gr\u0105\u017einim\u0173 rodikliu grei\u010diausiai yra palankiau vertinami Amazon reitinge ir skiriant Buy Box. Ta\u010diau tiek daug veiksni\u0173 vaidina vaidmen\u012f, kad ne\u012fmanoma pasakyti, kiek svorio gr\u0105\u017einim\u0173 rodiklis turi Amazon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043227713\"><strong class=\"schema-faq-question\"><strong>Koks yra Amazon gr\u0105\u017einimo laikotarpis?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon paprastai si\u016blo 30 dien\u0173 gr\u0105\u017einimo laikotarp\u012f. S\u0105lygos skiriasi priklausomai nuo prek\u0117s tipo ir pardav\u0117jo. Defektiniai daiktai turi 2 met\u0173 laikotarp\u012f. Kai kurios prek\u0117s, tokios kaip maistas, gali b\u016bti negr\u0105\u017einamos.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-71384-identifier has-small-font-size\">Vaizd\u0173 autorin\u0117s teis\u0117s pagal vaizd\u0173 tvark\u0105: \u00a9 Mediaparts \u2013 stock.adobe.com \/ \u00a9 Moonpie \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Daugumai internetini\u0173 ma\u017emeninink\u0173 tai yra svarbus na\u0161umo rodiklis: gr\u0105\u017einimo rodiklis. Ta\u010diau Amazon pardav\u0117jams jis paprastai neturi tikrai reik\u0161mingo vaidmens. Ypa\u010d perpardav\u0117jai, kurie daugiausia turi komercini\u0173 preki\u0173 savo asortimente, labiau atkreipia d\u0117mes\u012f \u012f klient\u0173 nepatenkinim\u0105 d\u0117l gr\u0105\u017einim\u0173. Ta\u010diau pats Amazon gr\u0105\u017einimas taip pat gali tur\u0117ti \u012ftakos produkto ar internetinio ma\u017emenininko na\u0161umui. I\u0161 esm\u0117s, ma\u017emenininkai turi \u017einoti<\/p>\n","protected":false},"author":3,"featured_media":55825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1152],"tags":[],"class_list":["post-224316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visi-apie-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gr\u0105\u017einim\u0173 rodiklis Amazon: Viskas, kas svarbu apie KPI<\/title>\n<meta name=\"description\" content=\"Gr\u0105\u017einim\u0173 rodiklis yra svarbus KPI Amazon. Bet kaip da\u017enai Amazon klientai inicijuoja gr\u0105\u017einim\u0105? 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