{"id":224322,"date":"2022-07-05T06:03:00","date_gmt":"2022-07-05T06:03:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/naujas-tyrimas-ar-amazon-teikia-pirmenybe-sau-buy-box\/"},"modified":"2022-07-05T06:03:00","modified_gmt":"2022-07-05T06:03:00","slug":"naujas-tyrimas-ar-amazon-teikia-pirmenybe-sau-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/naujas-tyrimas-ar-amazon-teikia-pirmenybe-sau-buy-box\/","title":{"rendered":"Naujas tyrimas: Ar Amazon teikia pirmenyb\u0119 sau Buy Box?"},"content":{"rendered":"

Kaltinimas: Amazon teikia pirmenyb\u0119 sau skiriant Buy Box. Gandai egzistuoja jau kelerius metus. Ypa\u010d Amazon pardav\u0117j\u0173 bendruomen\u0117je kaltinimas atrodo jau \u012fsitvirtin\u0119s kaip tiesa. \u0160iuo metu n\u0117ra tvirt\u0173 \u012frodym\u0173, kad b\u016bt\u0173 apeinamos konkurencijos taisykl\u0117s, ta\u010diau bent jau antimonopolijos institucijos taip pat tiria korporacij\u0105.<\/p>

Kadangi dviguba Amazon vaidmuo yra ypa\u010d problemi\u0161kas: \u012fmon\u0117 yra tiek platformos savinink\u0117, tiek pardav\u0117ja \u0161ioje platformoje. Nors Amazon neturi monopolio, ji turi labai didel\u0119 rinkos dal\u012f Vokietijos elektronin\u0117je prekyboje.<\/p>

Dabar ARD verslo \u017eurnalas Plusminus taip pat nagrin\u0117jo Amazon ir gandus, susijusius su Buy Box. Bendradarbiaudama su kain\u0173 analiz\u0117s \u012fmone, buvo stebima ir vertinama keliasde\u0161imt t\u016bkstan\u010di\u0173 produkt\u0173. Rezultatai yra gana nustebinantys \u2013 ta\u010diau skiriasi nuo to, k\u0105 dauguma rinkos pardav\u0117j\u0173 grei\u010diausiai manyt\u0173.<\/p>

Kod\u0117l Buy Box yra toks svarbus?<\/h2>

Plusminus sutelk\u0117 d\u0117mes\u012f \u012f Amazon Buy Box<\/a>. Geltonas mygtukas, leid\u017eiantis prid\u0117ti produktus \u012f pirkini\u0173 krep\u0161el\u012f, yra \u017einomas kiekvienam ma\u017emenin\u0117s prekybos platformos klientui. O pardav\u0117jams, ypa\u010d ma\u017emenin\u0117s prekybos preki\u0173, pirkini\u0173 krep\u0161elio laukas vaidina svarb\u0173 vaidmen\u012f.<\/p>

Kadangi vietoj to, kad sukurt\u0173 atskir\u0105 produkto puslap\u012f kiekvienam pasi\u016blymui (kaip tai daro eBay), Amazon sujungia visus to paties produkto pasi\u016blymus \u012f detali\u0105 puslap\u012f. Nor\u0117dama nuspr\u0119sti, kuris pardav\u0117jas gauna atvykstant\u012f u\u017esakym\u0105 ir taip parduoda produkt\u0105 i\u0161 savo inventoriaus, Amazon algoritmas atsi\u017evelgia \u012f \u012fvairius parametrus, \u012fskaitant kain\u0105, pristatymo metod\u0105, pristatymo greit\u012f ir bet kokius klient\u0173 atsiliepimus.<\/p>

Dabar faktas yra tas, kad did\u017eioji dauguma klient\u0173 u\u017esako tiesiogiai per gelton\u0105 mygtuk\u0105 ir nesivargina \u017ei\u016br\u0117ti \u012f kitus to produkto pasi\u016blymus. Tod\u0117l, kas laimi Buy Box, gauna apie 90% pardavim\u0173. Tie, kurie nelaimi Buy Buy Box, prakti\u0161kai lieka tu\u0161\u010diomis. Taigi, konkurencija d\u0117l pirkini\u0173 krep\u0161elio lauko yra lemiama, o skyrimo kriterijai yra antimonopoliniu po\u017ei\u016briu svarb\u016bs. Jei Amazon \u010dia teikt\u0173 pirmenyb\u0119 sau, ji gal\u0117t\u0173 piktnaud\u017eiauti savo rinkos galia.<\/p>

Ar Amazon teikia pirmenyb\u0119 sau ir savo pasi\u016blymams? \u2013 Tyrimo rezultatai<\/h2>

Amazon tyrimui Plusminus i\u0161nagrin\u0117jo 64 000 produkt\u0173 internetinio giganto prekybos platformoje. Analiz\u0117je buvo atsi\u017evelgta tiek \u012f kain\u0105, tiek \u012f pristatymo greit\u012f, ta\u010diau nebuvo \u012ftraukti jokie kiti kriterijai, tokie kaip pardav\u0117jo patikimumas ar klient\u0173 \u012fvertinimas. Visi tyrime dalyvav\u0119 produktai buvo si\u016blomi keli\u0173 pardav\u0117j\u0173, taip pat ir pa\u010dios Amazon.<\/p>

\u00bb Pasak Plusminus, 20 000 i\u0161 64 000 produkt\u0173 Amazon tur\u0117jo Buy Box<\/strong>. Tai yra \u0161iek tiek daugiau nei 31%<\/strong>.<\/span><\/p>

\u00bb Apie 8 000 produkt\u0173 (12.5%<\/strong>) Amazon tur\u0117jo Buy Box, nors buvo ir kit\u0173 pardav\u0117j\u0173, si\u016blan\u010di\u0173 ma\u017eesn\u0119 kain\u0105. \u010cia Amazon vidutini\u0161kai buvo 1.83 euro brangesnis<\/strong>, ta\u010diau paprastai taip pat buvo pardav\u0117jas su grei\u010diausiu pristatymo laiku.<\/span><\/p>

\u00bb Ta\u010diau 156 produktams Amazon ne tik tur\u0117jo Buy Box su didesne kaina, bet taip pat buvo bent vienas kitas pardav\u0117jas, galintis pristatyti taip greitai kaip Amazon<\/strong>. Tai sudaro tik 0.25%<\/strong> tirt\u0173 produkt\u0173.<\/span><\/p><\/blockquote>

Kiekvienam i\u0161 156 pardav\u0117j\u0173 tai gali b\u016bti reik\u0161mingas nuostolis, jei Amazon i\u0161 tikr\u0173j\u0173 teikt\u0173 pirmenyb\u0119 sau ir ignoruot\u0173 konkurencijos taisykles. Ta\u010diau, kalbant apie bendr\u0105 tyrim\u0105, rezultatas skiriasi nuo to, k\u0105 daugelis rinkos pardav\u0117j\u0173 grei\u010diausiai b\u016bt\u0173 man\u0119 i\u0161 anksto. 156 i\u0161 64 000 produkt\u0173 yra ne\u012ftik\u0117tinai ma\u017ea dalis.<\/p>

Be to, Plusminus tyrimas nagrin\u0117ja Amazon Buy Box tik remiantis dviem skyrimo kriterijais: kaina ir pristatymo grei\u010diu. Abu aspektai be abejo yra labai svarb\u016bs, ta\u010diau tai n\u0117ra vieninteliai lemiami veiksniai. Bent vienuolika kit\u0173 Buy Box kriterij\u0173<\/a> gali b\u016bti nustatyti, kurie taip pat vaidina vaidmen\u012f skiriant pirkini\u0173 krep\u0161elio lauk\u0105. Ignoruojant juos, gaunamas tik i\u0161kreiptas realyb\u0117s vaizdas.<\/p>

Kaip rinkos pardav\u0117jai laimi Buy Box su kuo didesne kaina<\/h2>

Tur\u0117ti Buy Box ne su ma\u017eiausia, o su didesne kaina i\u0161 ties\u0173 yra \u012fmanoma daugumai ma\u017emenin\u0117s prekybos preki\u0173 pardav\u0117j\u0173. Ta\u010diau rankiniu b\u016bdu koreguoti kainas yra bevilti\u0161ka u\u017eduotis \u2013 reikia steb\u0117ti per daug kriterij\u0173 ir konkurent\u0173. Su tinkamu kain\u0173 koregavimo \u012frankiu tai galima valdyti gana patikimai. B\u016btent tai SELLERLOGIC daro savo klientams jau kelerius metus. Buy Box dalis 95%<\/a> n\u0117ra ne\u012fprasta.<\/p>\t\t

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Annemarie Raluca Schuster<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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\u012ek\u016br\u0117ja ir generalin\u0117 direktor\u0117<\/strong> SiAura Material<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\u201eGal\u0173 gale, \u012fmon\u0117s gali \u012fgyvendinti s\u0117kming\u0105 kainodaros strategij\u0105 tik su programine \u012franga; tai n\u0117ra \u012fmanoma daryti rankiniu b\u016bdu. Su SELLERLOGIC Repricer sugeb\u0117jau padidinti savo Buy Box dal\u012f iki 95%!\u201c<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Prie\u0161ingai nei Plusminus atliktas Amazon tyrimas, Repricer savaime atsi\u017evelgia \u012f svarbius Buy Box kriterijus. D\u0117l to jis laimi Buy Box ne su ma\u017eiausia, o su did\u017eiausia \u012fmanoma kaina, atsi\u017evelgiant \u012f dabartin\u0119 kit\u0173 pasi\u016blym\u0173 pardav\u0117jo metrik\u0105.<\/p>

Ar norite pasiekti beveik 100% Buy Box dal\u012f? Tada i\u0161bandykite SELLERLOGIC Repricer dabar 14 dien\u0173 nemokamai<\/a>!<\/p>

I\u0161vada: Plusminus tyrimas apie Amazon Buy Box<\/h2>

Amazon’s dviguba rol\u0117, susijusi su dideliu rinkos dalies, kuri\u0105 \u012fmon\u0117 turi elektronin\u0117je prekyboje, yra tikrai problemi\u0161ka, net jei internetin\u0117je ma\u017emenin\u0117je prekyboje n\u0117ra klasikinio monopolio. Ta\u010diau \u0161io didelio masto tyrimo, apiman\u010dio beveik 64 000 produkt\u0173, rezultatas taip pat rodo, kod\u0117l taip svarbu nesikoncentruoti vien tik \u012f kain\u0105 ar pristatymo greit\u012f kaip lemiamus rodiklius.<\/p>

Be to, yra daug kit\u0173 klientams svarbi\u0173 kriterij\u0173, kurie \u012ftakoja kain\u0105, su kuria pardav\u0117jas gali laim\u0117ti Buy Box savo pasi\u016blymui. Tik su intelektualia programine \u012franga kainodara Amazon pardav\u0117jams \u0161iandien vis dar yra prasminga ir, pirmiausia, ekonomi\u0161kai \u012fmanoma. Svarbu pasirinkti dinami\u0161k\u0105 Repricer, kuris ne tik stebi kain\u0105, bet ir kitus svarbius rodiklius bei konkurentus.<\/p>

Vaizdo kreditas: \u00a9 Nuthawut \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Kaltinimas: Amazon teikia pirmenyb\u0119 sau skiriant Buy Box. Gandai egzistuoja jau kelerius metus. Ypa\u010d Amazon pardav\u0117j\u0173 bendruomen\u0117je kaltinimas atrodo jau \u012fsitvirtin\u0119s kaip tiesa. \u0160iuo metu n\u0117ra tvirt\u0173 \u012frodym\u0173, kad b\u016bt\u0173 apeinamos konkurencijos taisykl\u0117s, ta\u010diau bent jau antimonopolijos institucijos taip pat tiria korporacij\u0105. Kadangi dviguba Amazon vaidmuo yra ypa\u010d problemi\u0161kas: \u012fmon\u0117 yra tiek platformos savinink\u0117, tiek<\/p>\n","protected":false},"author":3,"featured_media":21030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1152],"tags":[],"class_list":["post-224322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visi-apie-buy-box"],"yoast_head":"\nNaujas tyrimas: Ar rinkos pardav\u0117jai sistemingai yra nepalankioje pad\u0117tyje?<\/title>\n<meta name=\"description\" content=\"Didelio masto tyrime \u017eurnalas Plusminus i\u0161nagrin\u0117jo Amazon Buy Box suteikim\u0105. 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