{"id":224334,"date":"2020-07-07T10:20:00","date_gmt":"2020-07-07T10:20:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/visa-svarbi-informacija-apie-amazon-buy-box-pardavejo-nasumas-kvalifikacija-ir-kt\/"},"modified":"2020-07-07T10:20:00","modified_gmt":"2020-07-07T10:20:00","slug":"visa-svarbi-informacija-apie-amazon-buy-box-pardavejo-nasumas-kvalifikacija-ir-kt","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lt\/blog\/visa-svarbi-informacija-apie-amazon-buy-box-pardavejo-nasumas-kvalifikacija-ir-kt\/","title":{"rendered":"Visa svarbi informacija apie \u201eAmazon\u201c Buy Box: pardav\u0117jo na\u0161umas, kvalifikacija ir kt."},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-731103-identifier\">Oran\u017ein\u0117 \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c sritis \u2013 dar vadinama \u201eAmazon\u201c Buy Box \u2013 yra labiausiai geid\u017eiamas mygtukas platformoje pardav\u0117jams. Ir ne be prie\u017easties. Ne tik Buy Box laim\u0117tojai gauna didesn\u012f matomum\u0105 savo produktams, bet ir parduoda daug daugiau nei j\u0173 konkurentai. Su\u017einokite visk\u0105, k\u0105 reikia \u017einoti apie tai \u0161iame straipsnyje \u2013 ypa\u010d kaip laim\u0117ti Buy Box \u201eAmazon\u201c ir i\u0161laikyti j\u012f.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-227399-identifier\">Kas yra \u201eAmazon\u201c Buy Box?<\/h2><p class=\"theme-wp-block gb-responsive-244867-identifier\">\u201eAmazon\u201c visatoje, skyrius, kuris yra de\u0161in\u0117je \u201eAmazon\u201c produkto informacijos puslapio pus\u0117je ir naudojamas klient\u0173 preki\u0173 pirkimui j\u0173 krep\u0161elyje. Pa\u017evelkime \u012f pavyzd\u012f ir taip pat pasinaudokime ta proga patikrinti, kaip elektronin\u0117s prekybos mil\u017einas strukt\u016brizuoja puslap\u012f, kad paveikt\u0173 pirk\u0117j\u0173 sprendimus:<\/p><div class=\"wp-block-image gb-responsive-480132-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"844\" height=\"622\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png\" alt=\"\u201eAmazon\u201c Buy Box formul\u0117 yra ne\u017einoma.\" class=\"wp-image-7954\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-407x300.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-768x566.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-844x622.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-1536x1132.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/02\/23140641\/amazon-buy-box-formula-2048x1510.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-226046-identifier\">Kaip matote auk\u0161\u010diau, \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c sritis yra ai\u0161kiai i\u0161d\u0117styta \u0161alia prek\u0117s ir vizualiai pabr\u0117\u017eta ry\u0161kiai oran\u017eine spalva. Kita vertus, konkuruojantys pardav\u0117jai \u2013 tie, kurie nebuvo apdovanoti Buy Box \u2013 yra i\u0161d\u0117styti nepastebimoje vietoje \u017eemiau. M\u016bs\u0173 pavyzdyje kiti pardav\u0117jai turi savo ma\u017eesn\u0119 \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c srit\u012f, atkreipian\u010di\u0105 d\u0117mes\u012f \u012f j\u0173 alternatyvius pasi\u016blymus. Tai jiems labai naudinga, ta\u010diau paprastai taip neb\u016bna.<\/p><p class=\"theme-wp-block gb-responsive-579238-identifier\">Ar \u0161i\u0173 element\u0173 i\u0161d\u0117stymas turi \u012ftakos pirk\u0117j\u0173 reakcijai? Labai daug. Apie 90 procent\u0173 vis\u0173 pirkim\u0173 \u012fvyksta, kai pirk\u0117jai paspaud\u017eia \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c. Kitaip tariant: pardav\u0117jas, kuris sugeb\u0117jo laim\u0117ti \u201eAmazon\u201c Buy Box, laimi ir did\u017ei\u0105j\u0105 dal\u012f pardavim\u0173.<\/p><p class=\"theme-wp-block gb-responsive-273113-identifier\">Taigi trumpai: pardavimai atitenka pardav\u0117jui, turin\u010diam daugiausiai Buy Box laim\u0117jim\u0173 \u201eAmazon\u201c, tai rei\u0161kia, kad bet kuris iniciatyvus pardav\u0117jas \u201eAmazon\u201c tur\u0117t\u0173 nuolat ie\u0161koti b\u016bd\u0173, kaip laim\u0117ti \u201eAmazon\u201c Buy Box ir i\u0161laikyti j\u012f.<\/p><p class=\"theme-wp-block gb-responsive-211008-identifier\">Pa\u017evelkime \u012f galimybes.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-941740-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tPrad\u0117kite savo kelion\u0119 nuo pardav\u0117jo iki bestselerio &#8211; su SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tGaukite nemokam\u0105 bandom\u0105j\u0105 versij\u0105 \u0161iandien ir pamatykite, kaip tinkamos paslaugos gali pad\u0117ti jums pereiti nuo ger\u0173 rezultat\u0173 prie GERIAUSI\u0172. Nepraleiskite progos. Veikite dabar.\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">Prad\u0117kite dabar<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-493368-identifier\">Kaip tapti Buy Box tinkamu?<\/h2><p class=\"theme-wp-block gb-responsive-774281-identifier\">B\u016bti tinkamu Buy Box rei\u0161kia, kad \u012fvykd\u0117te tam tikrus kriterijus, leid\u017eian\u010dius jums b\u016bti i\u0161d\u0117stytam \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c srityje d\u0117l j\u016bs\u0173 auk\u0161to na\u0161umo kaip pardav\u0117jo. K\u0105 gaunate i\u0161 tinkamo pardav\u0117jo statuso? Pirmiausia, padidint\u0105 matomum\u0105. Net jei nesate pa\u010diame Buy Box, vis tiek esate tinkamas b\u016bti i\u0161d\u0117stytas skyriuje \u201eDaugiau pirkimo pasirinkim\u0173\u201c, kas taip pat padaro jus patrauklesniais pirk\u0117jams. Nors n\u0117ra nustatytos formul\u0117s, kaip patekti \u012f Buy Box ar laim\u0117ti j\u012f, yra tam tikri reikalavimai, kuriuos turite \u012fvykdyti, kad b\u016btum\u0117te laikomi tinkamais:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-369990-identifier\">1. Profesionalus pardav\u0117jo paskyra<\/h3><p class=\"theme-wp-block gb-responsive-620322-identifier\">Norint b\u016bti tinkamu, turite b\u016bti profesionalus pardav\u0117jas ma\u017eiausiai 3 m\u0117nesius. Asmuo su individualia pardav\u0117jo paskyra (\u201ePagrindin\u0117 paskyra\u201c Europoje) nebus laikomas tinkamu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-239774-identifier\">2. Auk\u0161ti na\u0161umo rodikliai<\/h3><p class=\"theme-wp-block gb-responsive-293067-identifier\">Atsi\u017evelgiant \u012f \u201eAmazon\u201c klient\u0173 pirmumo \u0161\u016bk\u012f, tik tie pardav\u0117jai, kurie suteikia savo klientams nuostabi\u0105 patirt\u012f, gali tapti Buy Box tinkamais. \u017demiau pateik\u0117me visus veiksnius, kuriuos turite i\u0161manyti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-526420-identifier\">3. Naujumas<\/h3><p class=\"theme-wp-block gb-responsive-821622-identifier\">Kuo naujesni yra j\u016bs\u0173 parduodami daiktai, tuo didesn\u0117 tikimyb\u0117, kad laim\u0117site \u201eAmazon\u201c Buy Box su jais. Tik jei n\u0117ra nauj\u0173 daikt\u0173, bus svarstomi tinkami pardav\u0117jai, si\u016blantys naudotus daiktus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-838306-identifier\">4. Prieinamumas<\/h3><p class=\"theme-wp-block gb-responsive-104796-identifier\">J\u016bs\u0173 i\u0161vardintas daiktas turi b\u016bti turimas inventoriuje.<\/p><p class=\"theme-wp-block gb-responsive-510727-identifier\">Jei jums baigsis atsargos, Buy Box tiesiogiai pereis kitam pardav\u0117jui. \u0160tai kod\u0117l labai svarbu visada tur\u0117ti pakankam\u0105 u\u017esakym\u0173 kiek\u012f (\u201epakankamas kiekis\u201c skiriasi priklausomai nuo kategorij\u0173).<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-582067-identifier\">5. Dinamin\u0117 kaina<\/h3><p class=\"theme-wp-block gb-responsive-770580-identifier\">Nors \u201eAmazon\u201c to neskelbia, tai yra gerai \u017einoma paslaptis, kad daugiausia Buy Box turi pardav\u0117jai su konkurencingiausia kaina. Nustatyti labai \u017eemas kainas savo daiktams yra tikras b\u016bdas laim\u0117ti Buy Box, ta\u010diau tai taip pat gali sukelti kain\u0173 karus su j\u016bs\u0173 konkurentais. Su\u017einokite \u010dia, kaip to i\u0161vengti.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-800016-identifier\">Kaip laim\u0117ti \u201eAmazon\u201c Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-228057-identifier\">Ar j\u016bs klausiate, kaip gauti Buy Box? \u201eAmazon\u201c n\u0117ra lengvo b\u016bdo tai padaryti. Laim\u0117ti niekada n\u0117ra lengva, ir \u201eAmazon\u201c \u0161iuo at\u017evilgiu n\u0117ra i\u0161imtis. N\u0117ra genialaus sprendimo, jokio \u201eAmazon\u201c pirkimo langelio triuko, kuris leist\u0173 jums laim\u0117ti oran\u017ein\u012f mygtuk\u0105, neb\u016bnant galingu pardav\u0117ju. Gali b\u016bti vienas ar du Buy Box triukai, kurie padidins j\u016bs\u0173 galimybes, ta\u010diau geriausias b\u016bdas laim\u0117ti yra senamadi\u0161kas: pranokti konkurencij\u0105. \u0160tai paai\u0161kinta \u201eAmazon\u201c Buy Box:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-821223-identifier\">Kuo geriau reitinguojate, tuo daugiau parduodate<\/h3><p class=\"theme-wp-block gb-responsive-56833-identifier\">Augant pardav\u0117j\u0173 ir klient\u0173 skai\u010diui, \u012f trump\u0105j\u012f s\u0105ra\u0161\u0105 patenka tik tie, kurie turi auk\u0161\u010diausi\u0105 klient\u0173 pasitenkinimo reiting\u0105. Kriterijai, garantuojantys klient\u0173 pasitenkinim\u0105, yra rodomi \u201eAmazon\u201c Buy Box KPI (pagrindiniai na\u0161umo rodikliai), kuriuos internetinis mil\u017einas renka i\u0161 pardav\u0117j\u0173 verslo veiklos platformoje. Tai apima \u2013 be kita ko \u2013 pristatymo laik\u0105, u\u017esakym\u0173 defekt\u0173 rodiklius ir\/arba gr\u0105\u017einimo pasitenkinim\u0105.<\/p><p class=\"theme-wp-block gb-responsive-555111-identifier\">Tie, kurie nori laim\u0117ti \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c srit\u012f, tur\u0117t\u0173 b\u016bti susipa\u017ein\u0119 su kiekvienu svarbiu rodikliu ir atitinkamai juos kontroliuoti. \u010cia kartel\u0117 yra pakelta gana auk\u0161tai \u2013 pavyzd\u017eiui, defekt\u0173 rodiklis tur\u0117t\u0173 b\u016bti kuo ar\u010diau nulio procent\u0173, jei norite laim\u0117ti \u201eAmazon\u201c Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-427860-identifier\">Kaina taip pat yra labai svarbi, ta\u010diau ar egzistuoja teisinga \u201eAmazon\u201c Buy Box kaina? \u010cia n\u0117ra galutinio atsakymo, nes \u201eAmazon\u201c reguliuoja kain\u0173 diapazon\u0105 kiekvienam produktui. Bet kuris pardav\u0117jas, kuris vir\u0161ija \u0161\u012f kain\u0173 diapazon\u0105, negal\u0117s laim\u0117ti.<\/p><p class=\"theme-wp-block gb-responsive-177625-identifier\">Ma\u017eai tik\u0117tina, kad laim\u0117site \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c srit\u012f, jei j\u016bs\u0173 produktai yra per brang\u016bs. Kita vertus, didesn\u0119 kain\u0105 gali kompensuoti puikus pardav\u0117jo na\u0161umas, jei tik esate min\u0117tame kain\u0173 diapazone. Kitaip tariant, pardav\u0117jai su didesne kaina vis tiek gali b\u016bti apdovanoti Buy Box, jei j\u0173 bendri KPI yra geresni nei konkurent\u0173.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-614002-identifier\">Pagrindiniai parametrai, kuriuos apsvarsto \u201eAmazon\u201c Buy Box algoritmas<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-93194-identifier\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm-.png\" alt=\"Buy Box suk\u010diavimo lapas\" class=\"wp-image-68761\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm--large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/15165020\/amazon-buy-box-algorithm-.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-834045-identifier\">\u0160tai greitas patarimas jums: Buy Box suk\u010diavimo lapas, kuriame i\u0161vardyti visi aspektai, svarb\u016bs norint gauti savo prek\u0117s \u017eenkl\u0105 \u012f Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-823273-identifier\">1. U\u017esakym\u0173 defekt\u0173 rodiklis<\/h3><p class=\"theme-wp-block gb-responsive-882956-identifier\">\u201eAmazon\u201c stebi j\u016bs\u0173 trumpalaik\u012f ir ilgalaik\u012f ODR (u\u017esakym\u0173 defekt\u0173 rodikl\u012f), kuris apima pastaruosius keturis m\u0117nesius. I\u0161laikyti ODR ma\u017eesn\u012f nei 1% yra b\u016btina, jei norite laim\u0117ti Buy Box. Bet kas, kas vir\u0161ija \u0161\u012f rodikl\u012f, apsunkins j\u016bs\u0173 preki\u0173 pateikim\u0105 \u012f Buy Box.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-421436-identifier\">2. Atsarg\u0173 prieinamumas<\/h3><p class=\"theme-wp-block gb-responsive-609131-identifier\">\u201eAmazon\u201c Buy Box i\u0161 karto pereis kitam pardav\u0117jui, jei netur\u0117site prek\u0117s atsargose. \u0160tai kod\u0117l ma\u017emenininkams b\u016btina i\u0161laikyti sveikus atsarg\u0173 lygius savo geriausiai parduodam\u0173 preki\u0173.<\/p><p class=\"theme-wp-block gb-responsive-975497-identifier\">\u0160i taisykl\u0117 netaikoma, kai produktas pa\u017eym\u0117tas kaip \u201eu\u017esakytas\u201c ir turi pastab\u0105 produkto puslapyje. Kai vartotojas pateikia u\u017esakym\u0105, jis tai daro \u017einodamas, kad prek\u0117 nebus pristatyta ir nebus prieinama i\u0161 karto.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-172493-identifier\">3. Pristatymo kaina<\/h3><p class=\"theme-wp-block gb-responsive-11934-identifier\">\u012eskaitant siuntimo mokes\u010dius, \u0161is terminas rei\u0161kia produkto galutin\u0119 kain\u0105 \u201eAmazon\u201c.<\/p><p class=\"theme-wp-block gb-responsive-12348-identifier\">Buy Box dalis did\u0117ja, kai pristatymo kaina ma\u017e\u0117ja. Taip pat galite imti daugiau ir i\u0161laikyti savo dal\u012f Buy Box, jei j\u016bs\u0173 veiklos rodikliai yra geresni nei j\u016bs\u0173 tiesiogini\u0173 konkurent\u0173. Ta\u010diau, jei j\u016bs\u0173 var\u017eovai turi geresnius visus rodiklius, tur\u0117site suma\u017einti savo kainas, kad i\u0161laikytum\u0117te t\u0105 pa\u010di\u0105 Buy Box dal\u012f.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-955005-identifier\">4. Pristatymo laikotarpis<\/h3><p class=\"theme-wp-block gb-responsive-464621-identifier\">Laikas, kur\u012f prekybininkas \u012fsipareigoja i\u0161si\u0173sti prek\u0119 pirk\u0117jui, yra pagrindinis rodiklis, kur\u012f Buy Box atsi\u017evelgia.<\/p><p class=\"theme-wp-block gb-responsive-13716-identifier\">\u0160io parametro \u012ftaka Buy Box bus dar didesn\u0117 kai kuriems laiko jautriems produktams ir kategorijoms, tokioms kaip greitai gendan\u010dios prek\u0117s ir gimtadienio atvirukai, kur pirk\u0117jai da\u017enai reikalauja greito pristatymo.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-363739-identifier\">5. \u201eAmazon\u201c vykdymas (FBA)<\/h3><p class=\"theme-wp-block gb-responsive-58954-identifier\">Produkto vykdymo strategija yra veiksnys, turintis did\u017eiausi\u0105 \u012ftak\u0105 \u201eAmazon\u201c Buy Box.<\/p><p class=\"theme-wp-block gb-responsive-41612-identifier\">Pats papras\u010diausias b\u016bdas padidinti savo galimybes b\u016bti Buy Box yra naudoti \u201eFulfillment By Amazon\u201c (FBA), kadangi \u201eAmazon\u201c nat\u016braliai vertina savo vykdymo paslaugas labai auk\u0161tu lygiu \u2013 kas, ties\u0105 sakant, ir yra.<\/p><p class=\"theme-wp-block gb-responsive-827453-identifier\">Tai nerei\u0161kia, kad \u201eFulfillment By Merchant\u201c (FBM) pardav\u0117jai niekada negali pranokti FBA pardav\u0117j\u0173; tai tiesiog yra sud\u0117tingiau ir reikalauja tikrai auk\u0161t\u0173 bal\u0173 visose kintamosiose, taip pat labai \u017eem\u0173 kain\u0173. Spustel\u0117kite \u010dia, kad su\u017einotum\u0117te daugiau apie \u201eAmazon FBM\u201c, pvz., kaip tai veikia ir kam tai geriausiai tinka.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-189951-identifier\">6. Klient\u0173 atsiliepimai<\/h3><p class=\"theme-wp-block gb-responsive-636785-identifier\">\u201eAmazon\u201c per\u017ei\u016br\u0117s atsiliepimus i\u0161 ankstesni\u0173 30 dien\u0173, 90 dien\u0173 ir 365 dien\u0173. J\u016bs\u0173 galimyb\u0117s laim\u0117ti Buy Box yra did\u017eiausios, jei j\u016bs\u0173 klient\u0173 atsiliepim\u0173 balas yra bent 90%.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-683191-identifier\">Kaip siuntimo metodai veikia \u201eAmazon\u201c Buy Box procent\u0105?<\/h3><p class=\"theme-wp-block gb-responsive-669201-identifier\">\u201eAmazon\u201c netapo tokiu s\u0117kmingu, nes nesiklaus\u0117 savo klient\u0173, o to, ko klientai nori, yra greitas pristatymas. Per pastaruosius kelerius metus \u0161is internetinis mil\u017einas tod\u0117l masi\u0161kai i\u0161pl\u0117t\u0117 savo logistikos paslaugas, tuo pa\u010diu u\u017emegzdama stipri\u0105 partneryst\u0119 su i\u0161oriniais paslaug\u0173 teik\u0117jais, tokiais kaip DHL ar Hermes. Bet kaip tai gali pagerinti j\u016bs\u0173 \u201eAmazon\u201c Buy Box tinkamum\u0105?<\/p><p class=\"theme-wp-block gb-responsive-564974-identifier\">\u201eAmazon\u201c si\u016blo savo paslaugas ne tik pirk\u0117jams, bet ir savo pardav\u0117jams. \u201eFulfillment by Amazon\u201c arba \u201eAmazon FBA\u201c yra programa, kuri \u2013 u\u017e tam tikr\u0105 mokest\u012f \u2013 leid\u017eia pardav\u0117jams deleguoti saugojim\u0105, siuntim\u0105 ir klient\u0173 aptarnavim\u0105 \u201eAmazon\u201c, paliekant pardav\u0117jams svarbiausi\u0105 j\u0173 verslo dal\u012f: faktin\u012f pardavim\u0105.<\/p><p class=\"theme-wp-block gb-responsive-125236-identifier\">Kokie yra \u0161io privalumai? Pirmiausia, turite daugiau laiko pl\u0117sti savo versl\u0105 ir taip pat \u2013 ir tai yra prie\u017eastis, kod\u0117l mes tai paminime \u010dia \u2013 tai padidins j\u016bs\u0173 galimybes laim\u0117ti \u201eAmazon\u201c Buy Box. Kaip FBA pardav\u0117jas, j\u016bs jau \u012fvykdote du gyvybi\u0161kai svarbius veiksnius, kuriuos internetinis mil\u017einas atsi\u017evelgia, kai skiria populiar\u0173 oran\u017ein\u012f mygtuk\u0105: nepriekai\u0161ting\u0105 klient\u0173 aptarnavim\u0105 ir labai patikim\u0105 siuntim\u0105. <a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/amazon-fba-privalumai-viskas-ka-reikia-zinoti\/\">Spustel\u0117kite \u010dia, jei norite su\u017einoti daugiau apie \u201eAmazon FBA\u201c.<\/a>\u00a0\u00a0\u00a0<\/p><p class=\"theme-wp-block gb-responsive-244823-identifier\">\u0160tai minimali\u0173 reikalavim\u0173, kuriuos turite \u012fvykdyti, s\u0105ra\u0161as:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-434521-identifier\"><li class=\"theme-wp-block gb-responsive-982940-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Profesionalaus pardav\u0117jo statusas.<\/li><li class=\"theme-wp-block gb-responsive-636451-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u017demas u\u017esakymo defekt\u0173 rodiklis (ODR), kuris atsi\u017evelgia \u012f klient\u0173 atsiliepimus, A-Z pretenzijas ir gr\u0105\u017einimus.<\/li><li class=\"theme-wp-block gb-responsive-459342-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Geros kainos.<\/li><li class=\"theme-wp-block gb-responsive-946039-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nepriekai\u0161tingas klient\u0173 aptarnavimas.<\/li><li class=\"theme-wp-block gb-responsive-327584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Greitas pristatymas.<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-140568-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142824\/how-to-win-the-buy-box-just-customer-satisfaction-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to win the Amazon Buy Box? With best customer satisfaction.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/how-to-win-the-amazon-buy-box-in-13-steps\/\">How to Win the Amazon Buy Box in 13 Steps: All Important Metrics in One Blog Post!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Konceptas, kur\u012f turite \u012fsisavinti, yra gana paprastas: pardav\u0117jai, kurie yra \u201eAmazon\u201c Buy Box, laimi daugum\u0105 pardavim\u0173. Ta\u010diau \u201eAmazon\u201c Buy Box formul\u0117 arba algoritmas yra internetinio mil\u017eino geriausiai saugoma paslaptis, o geriausia, k\u0105 pardav\u0117jai gali padaryti, tai taikyti i\u0161bandytus ir patikrintus kriterijus, kurie padidins j\u0173 galimybes ilgiau i\u0161laikyti trok\u0161tam\u0105 \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukel\u012f. Spustel\u0117kite \u010dia, kad pamatytum\u0117te \u017eingsnius.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-801111-identifier\">Ar galite prarasti \u201eAmazon\u201c Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-238331-identifier\">Taip, visi\u0161kai. Kaip min\u0117jome anks\u010diau, tik tas prekybininkas, kuris kiekvien\u0105 savait\u0117s dien\u0105 atne\u0161a savo geriausi\u0105 rezultat\u0105, gali i\u0161laikyti Buy Box privalumus. Jei b\u016bsite pagautas tinginiaujant, j\u016bs netiesiogiai sumok\u0117site, atiduodami apie 90 procent\u0173 pardavim\u0173 naujam savininkui. Klausimas yra: kaip mes galime tai atgauti?<\/p><p class=\"theme-wp-block gb-responsive-385037-identifier\">Yra situacij\u0173, kai Buy Box tiesiog pasikei\u010dia <a href=\"https:\/\/sellercentral.amazon.com\/forums\/t\/i-lost-buy-box-with-better-metrics\/709335\" target=\"_blank\" rel=\"noreferrer noopener\">be jokios ypatingos prie\u017easties<\/a>. Kartais algoritmas netgi skiria Buy Box pardav\u0117jams, kurie, akivaizdu, turi blogesnius rodiklius nei j\u016bs. I\u0161 tikr\u0173j\u0173, kartais Buy Box praradimas gali b\u016bti net kito konkurento, su kuriuo dalijat\u0117s s\u0105ra\u0161u, kalt\u0117. <\/p><p class=\"theme-wp-block gb-responsive-552240-identifier\">\u0160tai kaip tai gali nutikti: j\u016bs parduodate \u017eaidim\u0173 ausines ir dalijat\u0117s populiariu s\u0105ra\u0161u su trimis kitais pardav\u0117jais. D\u0117l kruop\u0161taus vis\u0173 svarbi\u0173 rodikli\u0173 steb\u0117jimo j\u016bs laim\u0117jote Buy Box ir sunkiai dirbate, kad j\u012f i\u0161laikytum\u0117te. Pardav\u0117jas XYZ, kita vertus \u2013 vienas i\u0161 trij\u0173 kit\u0173 pardav\u0117j\u0173 j\u016bs\u0173 s\u0105ra\u0161e \u2013 yra labai nepatikimas siuntimo ir klient\u0173 aptarnavimo srityje. D\u0117l to jis gavo kelis skundus i\u0161 keli\u0173 pirk\u0117j\u0173 per pastar\u0105sias savaites. Tod\u0117l \u201eAmazon\u201c nusprend\u017eia sustabdyti Buy Box \u017eaidim\u0173 pele, kas lemia, kad j\u016bs j\u012f prarandate, nors visk\u0105 dar\u0117te teisingai.<\/p><p class=\"theme-wp-block gb-responsive-40114-identifier\">Geriausias j\u016bs\u0173 pasirinkimas yra v\u0117l atsistoti ant koj\u0173 ir toliau sunkiai dirbti. Jei j\u016bs\u0173 Buy Box dalis ilg\u0105 laik\u0105 ma\u017e\u0117ja, tur\u0117tum\u0117te i\u0161tirti prie\u017east\u012f ir dar kart\u0105 patikrinti auk\u0161\u010diau pamin\u0117tus rodiklius.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-184274-identifier\">\u201eAmazon\u201c Buy Box tinkamumas<\/h3><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-38929-identifier\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility-.png\" alt=\"Buy Box tinkamumas remiasi 5 pagrindais\" class=\"wp-image-68809\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--medium.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--medium-large.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility--large.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/04\/18154416\/buy-box-eligibility-.png 1024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-226429-identifier\">Jei esate naujas pardav\u0117jas, dar vienas populiarus klausimas yra, kaip tapti Buy Box tinkamu \u201eAmazon\u201c ir ar visi\u0161kai naujas pardav\u0117jas gali b\u016bti Buy Box laim\u0117tojas, nors jis\/jie tik prad\u0117jo parduoti. Kaip bendra taisykl\u0117, turite tur\u0117ti 90 dien\u0173 pardavim\u0173 istorij\u0105 kaip profesionalus pardav\u0117jas, kad b\u016btum\u0117te tinkamas Buy Box \u2013 jei tik nenaudojate FBA.<\/p><p class=\"theme-wp-block gb-responsive-655335-identifier\">Tai turi prasm\u0119 tiek, kiek reikalavimai, kuri\u0173 reikia \u201eAmazon\u201c pardav\u0117jui, norin\u010diam padidinti savo Buy Box dal\u012f, reikalauja laiko, kad \u012fsitvirtint\u0173, tod\u0117l labai ma\u017eai tik\u0117tina \u2013 bet ne ne\u012fmanoma \u2013 kad kas nors, kas tik prad\u0117jo parduoti, gal\u0117t\u0173 atimti Buy Box i\u0161 kit\u0173 patyrusi\u0173 ir gerai \u012fsitvirtinusi\u0173 pardav\u0117j\u0173 tame pa\u010diame s\u0105ra\u0161e.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888946-identifier\">Ar privat\u016bs \u017eenkl\u0173 pardav\u0117jai turi kovoti d\u0117l Buy Box?<\/h3><p class=\"theme-wp-block gb-responsive-439709-identifier\">Skirtingai nuo perpardav\u0117j\u0173, \u017emon\u0117s, kurie parduoda per privat\u0173 \u017eenkl\u0105 \u201eAmazon\u201c, neturi did\u017ei\u0105j\u0105 savo laiko dal\u012f skirti kovai d\u0117l Buy Box per kain\u0173 optimizavim\u0105, kadangi jie yra vieninteliai, parduodantys t\u0105 prek\u0119. Jei niekas kitas neparduoda to paties produkto kaip j\u016bs, taip pat n\u0117ra konkurencijos, su kuria reik\u0117t\u0173 kovoti. Ta\u010diau tai nerei\u0161kia, kad n\u0117ra konkurencijos i\u0161 pardav\u0117j\u0173, kurie prekiauja <em>pana\u0161iomis<\/em> prek\u0117mis internete.<\/p><p class=\"theme-wp-block gb-responsive-941209-identifier\">Pavyzd\u017eiui, jei gaminate ir parduodate auk\u0161tos kokyb\u0117s teniso kojines \u201eAmazon\u201c, j\u016bs neb\u016btinai tur\u0117site k\u0105 nors, kas kelt\u0173 i\u0161\u0161\u016bk\u012f j\u016bs\u0173 Buy Box, ta\u010diau tur\u0117site kovoti su kitais pardav\u0117jais, kurie parduoda patvarias kojines, kurias pagamino patys. Be to, jums taip pat reik\u0117s susidurti su \u012fsitvirtinusiais preki\u0173 \u017eenklais, tokiais kaip Nike, Adidas, Puma. Geros naujienos yra tai, kad \u0161iuo at\u017evilgiu taip pat yra b\u016bdas automatizuoti savo kainas naudojant \u201e<a href=\"https:\/\/www.sellerlogic.com\/lt\/blog\/kryzminio-produkto-perskaiciavimas-strategija-ne-tik-privatiems-zenklams-pardavejams\/\">Kry\u017eminio produkto kain\u0173 optimizavim\u0105<\/a>\u201c strategij\u0105.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-70491-identifier\">K\u0105 daryti, kai \u201eAmazon\u201c \u012f\u017eengia \u012f ring\u0105<\/h3><p class=\"theme-wp-block gb-responsive-508878-identifier\">\u0160iuo metu yra prasminga b\u016bti realisti\u0161ku. Jei \u201eAmazon\u201c konkuruoja su jumis d\u0117l savo Buy Box savo platformoje, su savo produktu (j\u016bs matote, kur tai veda, tiesa?), j\u016bs\u0173 galimyb\u0117s laim\u0117ti n\u0117ra nulin\u0117s, ta\u010diau jos i\u0161 tikr\u0173j\u0173 yra gana menkos. Ta\u010diau, jei turite \u012fsp\u016bding\u0105 pardav\u0117jo veiklos istorij\u0105 ir esate pasireng\u0119s suma\u017einti kain\u0105, galite tur\u0117ti \u0161ans\u0105. Gal schlie\u00dflich, \u201eAmazon\u201c yra orientuota \u012f klient\u0105 iki \u0161irdies gelmi\u0173. Jei sugeb\u0117site suteikti klientui geresn\u0119 apsipirkimo patirt\u012f nei \u201eAmazon\u201c, tuomet jie paliks Buy Box jums.<\/p>\t\t<div  class=\"theme-wp-block theme-block-card-posts gb-responsive-238789-identifier layout-vertical-cards-content\">\n\t\t<div class=\"wrap-inner-blocks\">\n\t\t\t<div class=\"post-card \">\n\t<div class=\"inside-wrap-card\">\n\t\t<div class=\"cover-wrap\">\n\t\t\t\t\t\t\t<a class=\"background-thumbnail has-image\" href=\"https:\/\/www.sellerlogic.com\/en\/blog\/competing-with-amazon-for-the-buy-box-how-to-win-as-a-seller\/\">\n\t\t\t\t\t<img decoding=\"async\" width=\"405\" height=\"240\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/03\/23140904\/competing-with-amazon-for-the-buy-box-thumbnail.jpg\" class=\"attachment-thumbnail size-thumbnail wp-post-image\" alt=\"How to compete with amazon for buy box and defeat them.\" \/>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"wrap-content\">\n\t\t\t<div class=\"title\">\n\t\t\t\t<a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/competing-with-amazon-for-the-buy-box-how-to-win-as-a-seller\/\">Competing with Amazon for the Buy Box: How to Win as a Seller!<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-excerpt\">Dauguma pardav\u0117j\u0173 \u201eAmazon\u201c apsipirkimo platformoje tai \u017eino: konkurencija su \u201eAmazon\u201c d\u0117l Buy Box yra bevilti\u0161ka. Arba taip gali pasirodyti! Tiesa ta, kad pardav\u0117jai gali u\u017eimti trok\u0161tam\u0105 Buy Box netur\u0117dami tiek\u0117jo sutarties. Spustel\u0117kite \u010dia, kad su\u017einotum\u0117te, koki\u0173 \u017eingsni\u0173 galima imtis, norint pasiprie\u0161inti e. prekybos mil\u017einui j\u0173 pa\u010di\u0173 kieme.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-320619-identifier\">Buy Box mobilumo svarba<\/h2><p class=\"theme-wp-block gb-responsive-41816-identifier\">Mobilusis apsipirkimas tarp \u201eAmazon\u201c klient\u0173 yra populiaresnis nei bet kada. Buy Box yra tiesiogiai po produkto nuotrauka mobiliojoje svetain\u0117je, kas skiriasi nuo to, kaip jis atrodo darbalaukyje ar ne\u0161iojamajame kompiuteryje. Klientai pateikia savo u\u017esakym\u0105 spustel\u0117dami \u201ePirkti dabar\u201c nesidairydami \u012f pasi\u016blymo s\u0105ra\u0161o puslap\u012f.<\/p><p class=\"theme-wp-block gb-responsive-126176-identifier\">Reik\u0117t\u0173 pa\u017eym\u0117ti, kad \u201eKiti pardav\u0117jai \u201eAmazon\u201c\u201c langelis n\u0117ra rodomas \u201eAmazon\u201c mobiliojoje svetain\u0117je. Tik Buy Box laim\u0117tojo vardas yra rodomas. Kita prie\u017eastis, kod\u0117l laim\u0117jimas Buy Box tur\u0117t\u0173 b\u016bti j\u016bs\u0173 prioritet\u0173 s\u0105ra\u0161o vir\u0161uje, yra ta, jei jums r\u016bpi pasiekti mobiliuosius pirk\u0117jus.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-791348-identifier\">Programin\u0117s \u012frangos sprendimai, kurie pad\u0117s jums laim\u0117ti \u201eAmazon\u201c Buy Box<\/h2><p class=\"theme-wp-block gb-responsive-259516-identifier\">\u0160iandienin\u0117je itin konkurencingoje e. prekybos aplinkoje kain\u0173 optimizavimas \u201eAmazon\u201c yra b\u016btinas norint i\u0161likti pirmaujan\u010diu. Konkurencin\u0117 \u012ftampa platformoje yra didel\u0117, net kai pati \u201eAmazon\u201c nesivar\u017eo d\u0117l Buy Box. Norint u\u017etikrinti tvirt\u0105 buvim\u0105, j\u016bs\u0173 verslas turi reikalauti auk\u0161to optimizavimo lygio. Kokia vert\u0117 turi j\u016bs\u0173 Buy Box privalumai, jei galite jais pasinaudoti tik retkar\u010diais? Programin\u0117s \u012frangos sprendimas kain\u0173 optimizavimui padeda automati\u0161kai pritaikyti j\u016bs\u0173 kainas atsi\u017evelgiant \u012f \u012fvairius veiksnius, tokius kaip konkurent\u0173 kainos, paklausos svyravimai ir atsarg\u0173 lygiai. Tai u\u017etikrina, kad visada b\u016bsite konkurencingai \u012fkainoti, padidindami savo galimybes laim\u0117ti Buy Box, didindami pardavim\u0173 apimt\u012f ir galiausiai maksimalizuodami savo pelningum\u0105. Investavimas \u012f tok\u012f sprendim\u0105 taupo j\u016bs\u0173 laik\u0105 ir suteikia duomenimis pagr\u012fst\u0173 \u012f\u017evalg\u0173, leid\u017eian\u010di\u0173 priimti protingesnius kain\u0173 sprendimus ir i\u0161likti pirmaujan\u010diu rinkos tendencijose. B\u016btent tod\u0117l tam tikri automatizavimo sprendimai tapo b\u016btini norint pasiekti s\u0117km\u0119.<\/p><p class=\"theme-wp-block gb-responsive-603246-identifier\">SELLERLOGIC Repricer yra vienas i\u0161 \u0161i\u0173 \u012franki\u0173. Repricer automati\u0161kai pritaiko j\u016bs\u0173 produkto kain\u0105 atsi\u017evelgiant \u012f dabartin\u0119 rinkos situacij\u0105, kas reikalauja nuolatinio steb\u0117jimo. Geras kain\u0173 optimizavimo sprendimas veikia dinami\u0161kai ir protingai. Vietoj to, kad nustatyt\u0173 grie\u017etas taisykles (\u201evisada dviem centais pigiau nei konkurencija\u201c), dinaminis kain\u0173 optimizatorius reaguoja \u012f dabartin\u0119 rinkos situacij\u0105 ir atitinkamai pritaiko pardavimo kain\u0105 atsi\u017evelgdamas \u012f j\u016bs\u0173 B2B ir B2C pardavimus.<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-907931-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-649262-identifier\"><strong>Repricer laimi jums Buy Box automati\u0161kai nustatydamas konkurencingiausi\u0105 kain\u0105.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-540314-identifier\"><strong>Gaunate didesn\u012f matomum\u0105 ir daugiau pardavim\u0173.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-854638-identifier\"><strong>Repricer tada palaipsniui didina kain\u0105.<\/strong><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-938156-identifier\"><strong>Tai leid\u017eia jums parduoti su did\u017eiausiu matomumu ir kaina.<\/strong><\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-569399-identifier\">Kai produktas yra \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukelyje, kain\u0173 optimizatorius nustato auk\u0161\u010diausi\u0105 galim\u0105 kain\u0105, su kuria Buy Box vis dar gali b\u016bti i\u0161laikytas. Tokiu b\u016bdu galite laim\u0117ti ir i\u0161laikyti \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukel\u012f, generuodami maksimal\u0173 peln\u0105. <a href=\"https:\/\/www.sellerlogic.com\/lt\/amazon-dynamic-repricing-tool\/\">Spustel\u0117kite \u010dia, jei norite su\u017einoti daugiau.<\/a><\/p><p class=\"theme-wp-block gb-responsive-161025-identifier\">Kitas b\u016btinas pardav\u0117jui sprendimas yra tas, kuris aptinka ir prane\u0161a apie FBA klaidas. Kod\u0117l jums reikia jas aptikti? Pagrindin\u0117 prie\u017eastis yra ta, kad jos suteikia jums teis\u0119 \u012f gr\u0105\u017einim\u0105. <a href=\"https:\/\/www.sellerlogic.com\/en\/blog\/amazon-seller-fba\/\">\u201eAmazon FBA\u201c pardav\u0117jai<\/a> turi mok\u0117ti mokest\u012f, kad gal\u0117t\u0173 naudotis programa, ir tod\u0117l turi teis\u0119 \u012f gr\u0105\u017einim\u0105, jei \u201eAmazon\u201c nesilaiko savo \u012fsipareigojim\u0173, o j\u016bs\u0173 produktas dingsta arba sugenda d\u0117l klaidos, \u012fvykusios \u201eAmazon\u201c sand\u0117lyje. M\u016bs\u0173 Lost &#038; Found sprendimas aptinka \u0161ias klaidas ir leid\u017eia m\u016bs\u0173 klientams atgauti pinigus i\u0161 \u201eAmazon\u201c. <a href=\"https:\/\/www.sellerlogic.com\/lt\/amazon-lost-and-found\/\">Spustel\u0117kite \u010dia, jei norite su\u017einoti daugiau.<\/a><\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-69299-identifier\">Galutin\u0117s mintys<\/h2><p class=\"theme-wp-block gb-responsive-279942-identifier\">Jei \u201eAmazon\u201c tur\u0117t\u0173 \u0160vent\u0105j\u012f Gral\u012f, jis b\u016bt\u0173 labai pana\u0161us \u012f Buy Box:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-176207-identifier\"><li class=\"theme-wp-block gb-responsive-181263-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Visi to nori<\/li><li class=\"theme-wp-block gb-responsive-456290-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Labai sunku pasiekti<\/li><li class=\"theme-wp-block gb-responsive-444284-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Tiksl\u016bs veiksniai, kurie jus \u012f tai nuves, yra tiesiog mitiniai<\/li><li class=\"theme-wp-block gb-responsive-493238-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Net spalva yra auksin\u0117 (ka\u017ekiek).<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-202995-identifier\">Galiausiai algoritmas nusprend\u017eia, kaip veikia \u201eAmazon\u201c Buy Box ir kurie produktai yra rodomi \u2013 ta\u010diau pardav\u0117jai gali aktyviai paveikti savo galimybes. Pavyzd\u017eiui, teisingas siuntimo metodas yra ypa\u010d svarbus, norint neprarasti konkurencijos.<\/p><p class=\"theme-wp-block gb-responsive-779365-identifier\">Kita vertus, \u201ePrivate Label\u201c pardav\u0117jams Buy Box neturi tokios didel\u0117s svarbos. Paprastai \u201ePrivate Label\u201c pardav\u0117jai vis tiek valdo \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukel\u012f su savo produktu. Ta\u010diau niekada nepamir\u0161kite, kad \u201eAmazon\u201c visada gali atimti Buy Box privilegijas net i\u0161 \u201ePrivate Label\u201c pardav\u0117jo \u2013 kaip ir tada, kai pardav\u0117jai dirba prastai.<\/p><p class=\"theme-wp-block gb-responsive-565296-identifier\">Taip pat svarbu, kad pardav\u0117jai steb\u0117t\u0173 rinkos situacij\u0105, kad laim\u0117t\u0173 ir i\u0161likt\u0173 \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukelyje. Be nuolatinio kain\u0173 koregavimo, vargu ar \u012fmanoma b\u016bti konkurencingam, tod\u0117l dinaminio kain\u0173 keitimo <a href=\"https:\/\/www.sellerlogic.com\/lt\/amazon-dynamic-repricing-tool\/\">naudojimas<\/a> ne tik yra \u012fprastas, bet ir b\u016btinas tarp \u201eAmazon\u201c pardav\u0117j\u0173.<\/p><div class=\"theme-block-group-wrap\"><div class=\"theme-wp-block wp-block-group gb-responsive-180205-identifier\"><\/div><\/div><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613488914253\"><strong class=\"schema-faq-question\">Kas yra Buy Box ir kaip laim\u0117ti j\u012f \u201eAmazon\u201c?<\/strong> <p class=\"schema-faq-answer\">Buy Box yra tik terminas, kuris i\u0161sivyst\u0117 ir \u012fsitvirtino oran\u017einiam \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukeliui \u201eAmazon\u201c. Pardav\u0117jas, kuris \u201eyra Buy Box\u201c, paprastai yra tas, kuris generuoja did\u017eiausi\u0105 pardavim\u0173 dal\u012f, palikdamas kuklius 10 % pardavim\u0173 kitiems to paties produkto pardav\u0117jams toje pa\u010dioje s\u0105ra\u0161e.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613553369426\"><strong class=\"schema-faq-question\">Koks yra geras Buy Box procentas?<\/strong> <p class=\"schema-faq-answer\">Tai skiriasi priklausomai nuo atvejo. \u201eAmazon\u201c diplomati\u0161kas atsakymas yra tas, kad vidutini\u0161kai kiekvienas pardav\u0117jas toje pa\u010dioje s\u0105ra\u0161e tur\u0117t\u0173 tur\u0117ti pana\u0161\u0173 Buy Box procent\u0105. Tai rei\u0161kia, kad jei dalijat\u0117s savo s\u0105ra\u0161u su dviem kitais \u017emon\u0117mis, bet koks Buy Box procentas vir\u0161 33% b\u016bt\u0173 laikomas \u201egeru rezultatu\u201c.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613555413471\"><strong class=\"schema-faq-question\">Kokie Buy Box kriterijai yra svarbiausi?<\/strong> <p class=\"schema-faq-answer\">&#8211; Ma\u017eas u\u017esakym\u0173 defekt\u0173 rodiklis.<br>&#8211; Profesionalaus pardav\u0117jo statusas.<br>&#8211; Geros kainos.<br>&#8211; Puikus klient\u0173 aptarnavimas.<br>&#8211; Greitas ir patikimas siuntimas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613555553349\"><strong class=\"schema-faq-question\">Ar lengviau laim\u0117ti \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c laukel\u012f kaip FBA pardav\u0117jui?<\/strong> <p class=\"schema-faq-answer\">Kadangi naudojant \u201eAmazon FBA\u201c j\u016bs\u0173 klient\u0173 aptarnavimas ir siuntimas bus tvarkomi \u201eAmazon\u201c, du i\u0161 auk\u0161\u010diau pamin\u0117t\u0173 kriterij\u0173 jau bus \u012fvykdyti, paliekant jums daugiau galimybi\u0173 sutelkti d\u0117mes\u012f \u012f likusius tris. Ta\u010diau, jei j\u016bs\u0173 klient\u0173 aptarnavimas ir siuntimo metodai jau yra puik\u016bs, tuomet i\u0161 \u201eAmazon FBA\u201c programos nieko nelaim\u0117site \u0161iuo at\u017evilgiu.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-997408-identifier has-small-font-size\">Vaizd\u0173 kreditai pagal pasirodymo tvark\u0105: \u00a9 Claudio Divizia &#8211; stock.adobe.com \/ ekrano nuotrauka @ Amazon \/ ekrano nuotrauka @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Oran\u017ein\u0117 \u201ePrid\u0117ti \u012f krep\u0161el\u012f\u201c sritis \u2013 dar vadinama \u201eAmazon\u201c Buy Box \u2013 yra labiausiai geid\u017eiamas mygtukas platformoje pardav\u0117jams. Ir ne be prie\u017easties. Ne tik Buy Box laim\u0117tojai gauna didesn\u012f matomum\u0105 savo produktams, bet ir parduoda daug daugiau nei j\u0173 konkurentai. Su\u017einokite visk\u0105, k\u0105 reikia \u017einoti apie tai \u0161iame straipsnyje \u2013 ypa\u010d kaip laim\u0117ti Buy Box<\/p>\n","protected":false},"author":8,"featured_media":24396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1152],"tags":[],"class_list":["post-224334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visi-apie-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eAmazon\u201c Buy Box \u2013 kas tai yra ir kod\u0117l jums to reikia<\/title>\n<meta name=\"description\" content=\"\u201eAmazon\u201c Buy Box yra svarbus veiksnys s\u0117kmingai parduodant \u201eAmazon\u201c. 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Pardav\u0117jas, kuris \u201eyra Buy Box\u201c, paprastai yra tas, kuris generuoja did\u017eiausi\u0105 pardavim\u0173 dal\u012f, palikdamas kuklius 10 % pardavim\u0173 kitiems to paties produkto pardav\u0117jams toje pa\u010dioje s\u0105ra\u0161e.","inLanguage":"lt-LT"},"inLanguage":"lt-LT"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lt\/blog\/visa-svarbi-informacija-apie-amazon-buy-box-pardavejo-nasumas-kvalifikacija-ir-kt\/#faq-question-1613553369426","position":2,"url":"https:\/\/www.sellerlogic.com\/lt\/blog\/visa-svarbi-informacija-apie-amazon-buy-box-pardavejo-nasumas-kvalifikacija-ir-kt\/#faq-question-1613553369426","name":"Koks yra geras Buy Box procentas?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Tai skiriasi priklausomai nuo atvejo. \u201eAmazon\u201c diplomati\u0161kas atsakymas yra tas, kad vidutini\u0161kai kiekvienas pardav\u0117jas toje pa\u010dioje s\u0105ra\u0161e tur\u0117t\u0173 tur\u0117ti pana\u0161\u0173 Buy Box procent\u0105. 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