{"id":224658,"date":"2021-04-12T12:10:15","date_gmt":"2021-04-12T12:10:15","guid":{"rendered":"https:\/\/127.0.0.1\/wiki\/amazon-seller-central\/"},"modified":"2021-04-12T12:10:15","modified_gmt":"2021-04-12T12:10:15","slug":"amazon-seller-central","status":"publish","type":"theme_wiki","link":"https:\/\/www.sellerlogic.com\/lt\/wiki\/amazon-seller-central\/","title":{"rendered":"Amazon Seller Central"},"content":{"rendered":"

Kaip \u012fprastiems pirk\u0117jams reikia Amazon paskyros, taip ir pardav\u0117jams, norintiems parduoti per internetin\u0119 platform\u0105, taip pat reikia prieigos pasi\u016blyti savo prekes rinkoje: Amazon Seller Central. Bet kas gali sukurti toki\u0105 paskyr\u0105. Ta\u010diau reikalinga kredito kortel\u0117<\/a>, nes Amazon reikalauja vienos Seller Central. Be kredito kortel\u0117s, ne visos funkcijos yra prieinamos.<\/p>

Kas yra Amazon Seller Central?<\/h2>

I\u0161 esm\u0117s tai yra \u012frankis, per kur\u012f atitinkamas pardav\u0117jas gali valdyti savo pardav\u0117jo paskyr\u0105 prisijung\u0119s. Be to, Amazon Seller Central suteikia ger\u0105 ap\u017evalg\u0105 apie pardav\u0117jo vykstan\u010dius pasi\u016blymus ir pardavimus per ataskaitas ir statistik\u0105. Be to, Amazon taip pat teikia svarbius mokes\u010di\u0173 dokumentus mokes\u010di\u0173 inspekcijai Seller Central, kurie gali b\u016bti randami skiltyje “Ataskaitos.”<\/p>

Norint parduoti per Seller Central, pardav\u0117jai turi jau tur\u0117ti Marketplace<\/em> paskyr\u0105. Bet koks skirtumas tarp Marketplace<\/em> ir Seller Central? Pasak Amazon, skirtumai daugiausia slypi vir\u0161 vidutinio greito apmok\u0117jimo ir visada atnaujintose svarbi\u0173 komponent\u0173, toki\u0173 kaip vykstantys pasi\u016blymai ir kainos, ap\u017evalgose. Be to, teigiama, kad mar\u017eos ir pajamos yra didesn\u0117s Seller Central pardav\u0117jams. Tod\u0117l paprasta Marketplace paskyra yra tr\u016bkumas.<\/p>

Kokios yra pagrindin\u0117s Amazon Seller Central funkcijos?<\/h2>

Pati centrin\u0117 funkcija randama po “Katalogas”<\/strong> meniu punktu. \u010cia pardav\u0117jai turi galimyb\u0119 prid\u0117ti naujus SKU prie savo inventoriaus ir sukurti nauj\u0105 pasi\u016blym\u0105. Tai galima padaryti individualiai arba su keliais produktais vienu metu. Be to, naudojant variacij\u0173 asistent\u0105, galima sukurti skirtingas to paties produkto versijas, o didelius produkt\u0173 katalogus taip pat galima \u012fkelti per inventoriaus fail\u0105. Be to, \u010dia taip pat galima aktyvuoti produktus ribotoms produkt\u0173 kategorijoms.<\/p>

\"sell<\/figure><\/div>

Be to, bendrieji nustatymai gali b\u016bti atliekami Amazon Seller Central. Pavyzd\u017eiui, siuntimo i\u0161laidos n\u0117ra nurodytos tiesiogiai prie produkto, bet nustatomos siuntimo nustatymuose po “Nustatymai”<\/strong> meniu punktu (nebent naudojamas FBA). \u010cia pardav\u0117jai turi galimyb\u0119 nurodyti skirtingus siuntimo modelius, tokius kaip nemokamas siuntimas, fiksuotos kainos arba svorio pagrindu skai\u010diuojamos i\u0161laidos. Per “Tvarkyti atvej\u0173 \u017eurnal\u0105” ir “Atidaryti atvejus” pardav\u0117jai gali tiesiogiai susisiekti su pardav\u0117jo palaikymu Amazon Seller Central.<\/p>

Kita labai svarbi Amazon Seller Central funkcija gali b\u016bti pasiekta per “Inventorius”<\/strong> meniu punkt\u0105. \u010cia pardav\u0117jai gauna i\u0161sami\u0105 savo preki\u0173 ap\u017evalg\u0105 \u2013 tiek savo sand\u0117lyje, tiek Amazon sand\u0117lyje, taip pat PAN EU lygiu. \u0160i s\u0105saja taip pat suteikia galimyb\u0119 optimizuoti s\u0105ra\u0161us, atsi\u017evelgiant \u012f raktinius \u017eod\u017eius, produkto apra\u0161ymus ar nuotraukas. Ypa\u010d naudinga FBA pardav\u0117jams yra inventoriaus planavimo funkcija, kuri si\u016blo prognoz\u0119, remiantis ankstesniais pardavimais, nurodydama, kiek dien\u0173 atsargos u\u017eteks ir kiek jos yra senos. Po “Tvarkyti siuntas \u012f Amazon” taip pat galima per\u017ei\u016br\u0117ti pristatymo planus, jei pardav\u0117jai siun\u010dia per FBA.<\/p>

Meniu punktas “U\u017esakymai”<\/strong> taip pat apima svarbias Amazon Seller Central funkcijas: pirmiausia, vis\u0173 atvykstan\u010di\u0173 u\u017esakym\u0173 ap\u017evalg\u0105; antra, atitinkamas u\u017esakym\u0173 ataskaitas; ir tre\u010dia, vis\u0173 gr\u0105\u017einim\u0173 valdym\u0105. \u012evairios filtravimo ir r\u016b\u0161iavimo funkcijos padeda pardav\u0117jui optimizuoti savo s\u0105ra\u0161us, pavyzd\u017eiui, atsi\u017evelgiant \u012f pardavimus per Amazon Seller Central Vokietijoje, Europoje<\/em> ar konkre\u010diose rinkose, tokiose kaip Amazon Ispanija ar JK.<\/p>

Meniu punktas “Reklama”<\/strong> taip pat turi didel\u0119 reik\u0161m\u0119 Amazon Seller Central pardav\u0117jams. \u010cia galima kurti naujas PPC kampanijas, analizuoti j\u0173 na\u0161um\u0105 ir prid\u0117ti A+ turin\u012f prie vykstan\u010di\u0173 s\u0105ra\u0161\u0173. Be to, yra galimyb\u0117 nustatyti laiko ribojimus turin\u010dius nuolaidas ir kuponus konkretiems produktams.<\/p>

Da\u017enai nuvertinama, bet taip pat naudinga funkcija: “Klient\u0173 pasitenkinimas”<\/strong> meniu punktas. \u010cia pardav\u0117jai Amazon Seller Central gali rasti vis\u0105 svarbi\u0105 informacij\u0105, kad \u012fvertint\u0173 klient\u0173 pasitenkinim\u0105 ir, savo ruo\u017etu, savo pardav\u0117jo na\u0161um\u0105, kuris turi lemiam\u0105 \u012ftak\u0105 laim\u0117jimui Buy Box<\/a> ir reitingui paie\u0161kos rezultatuose<\/a>. Be to, \u010dia galima valdyti klient\u0173 atsiliepimus.<\/p>

Koks skirtumas tarp Amazon Vendor ir Seller Central?<\/h2>

Yra trys skirtingi pardav\u0117j\u0173 tipai internetin\u0117je platformoje: pati Amazon, pardav\u0117jai ir tiek\u0117jai. Pirmieji du yra matomi klientams, tuo tarpu tre\u010diasis tipas \u2013 tiek\u0117jas \u2013 tiesiogiai nepasirodo. Skirtingai nuo “\u012fprasto” pardav\u0117jo, kuris parduoda tiesiogiai galutiniam klientui rinkoje, tiek\u0117jas parduoda pa\u010diai Amazon. E-komercijos mil\u017einas tada parduoda prekes galutiniam klientui. Tiek\u0117jai da\u017enai yra gamintojai arba pardavimo atstovai su dideliais pardavim\u0173 kiekiais.<\/p>

Tod\u0117l Amazon Seller Central ir Vendor Central yra dvi skirtingos dalykai: pirmasis yra paskyros valdymas pardav\u0117jams, o antrasis \u2013 tiek\u0117jams. Jei pardav\u0117jas yra tiek pardav\u0117jas, tiek tiek\u0117jas, jis tur\u0117s dvi atskiras prieigas.<\/p>

Ar Amazon Seller Central sukelia i\u0161laid\u0173?<\/h2>

Kas nori parduoti per Seller Central Amazon Vokietijoje ar bet kurioje kitoje rinkoje, patirs mokes\u010dius<\/strong><\/a>. Bet kuriuo atveju yra papildomi procentiniai pardavimo mokes\u010diai u\u017e u\u017esakym\u0105, kurie priklauso nuo atitinkamos produkto kategorijos. Ta\u010diau Amazon si\u016blo bazin\u0119 ir profesionali\u0105 paskyr\u0105 su skirtingomis kainodaros strukt\u016bromis \u2013 kuri\u0105 paskyr\u0105 pardav\u0117jas turi, priklauso ne nuo pajam\u0173 ar pelno, o nuo numatomo u\u017esakym\u0173 skai\u010diaus.<\/p>

Jei pardav\u0117jas per m\u0117nes\u012f parduoda ma\u017eiau nei 40 preki\u0173, jis gali nemokamai naudotis Seller Central Bazine paskyra<\/strong>. Tada jis moka 0,99 euro u\u017e kiekvien\u0105 parduot\u0105 prek\u0119 plius procentin\u012f pardavimo mokest\u012f Amazon.<\/p>

Ta\u010diau, jei pardav\u0117jas per m\u0117nes\u012f parduoda daugiau nei 40 preki\u0173, jam reik\u0117s profesionalios paskyros<\/strong>. Tokiu atveju Amazon ima fiksuot\u0105 mokest\u012f 39 eur\u0173 plius atitinkam\u0105 procentin\u012f pardavimo mokest\u012f \u2013 ta\u010diau 0,99 euro mokestis u\u017e prek\u0119 yra at\u0161aukiamas.<\/p>

Tod\u0117l Bazin\u0117 paskyra jau b\u016bt\u0173 \u0161iek tiek brangesn\u0117 esant 40 u\u017esakym\u0173 ir taip b\u016bt\u0173 nepalankioje pad\u0117tyje, palyginti su Profesionalia paskyra.<\/p>

Vaizd\u0173 kreditas pagal vaizd\u0173 tvark\u0105: \u00a9 bakhtiarzein<\/a> \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","wiki_archive":[2024],"class_list":["post-224658","theme_wiki","type-theme_wiki","status-publish","hentry","wiki_archive-amazon"],"yoast_head":"\nAmazon Seller Central Vokietija: Viskas, k\u0105 reikia \u017einoti<\/title>\n<meta name=\"description\" content=\"Pardav\u0117jai Vokietijoje naudoja Amazon Seller Central savo pardav\u0117jo paskyr\u0173 valdymui. \u0160tai kaip tai veikia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lt\/wiki\/amazon-seller-central\/\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Seller Central Vokietija: Viskas, k\u0105 reikia \u017einoti\" \/>\n<meta property=\"og:description\" content=\"Pardav\u0117jai Vokietijoje naudoja Amazon Seller Central savo pardav\u0117jo paskyr\u0173 valdymui. \u0160tai kaip tai veikia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lt\/wiki\/amazon-seller-central\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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