{"id":111297,"date":"2023-03-28T08:02:00","date_gmt":"2023-03-28T08:02:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/"},"modified":"2023-03-28T08:02:00","modified_gmt":"2023-03-28T08:02:00","slug":"strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/","title":{"rendered":"<strong>KPI uz Amazon: Ko Amazon dati saka par tirgus sniegumu<\/strong>"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-951547-identifier\">Ar miljoniem ikdienas apmekl\u0113t\u0101ju Amazon pied\u0101v\u0101 tirgot\u0101jiem milz\u012bgu potenci\u0101lu, lai prezent\u0113tu un p\u0101rdotu savus produktus. Tirgus \u0161\u0101d\u0101 veid\u0101 piesaista arvien vair\u0101k p\u0101rdev\u0113ju, kuri, savuk\u0101rt, ir pak\u013cauti past\u0101v\u012bgi augo\u0161ai konkurencei. Lai \u0161aj\u0101 augsti konkur\u0113tsp\u0113j\u012bgaj\u0101 vid\u0113 veiksm\u012bgi tirgotu savus produktus, Amazon rekl\u0101ma ir pan\u0101kumu atsl\u0113ga. Bet k\u0101das rekl\u0101mas kampa\u0146as ir piem\u0113rotas kuriem produktiem un cik ienes\u012bgas ir rekl\u0101mas?<\/p><p class=\"theme-wp-block gb-responsive-538895-identifier\">\u0160aj\u0101 br\u012bd\u012b ien\u0101k Amazon KPI. Zem Key Performance Indicators tiek saprasti veiktsp\u0113jas r\u0101d\u012bt\u0101ji, kas \u013cauj p\u0101rdev\u0113jiem, pamatojoties uz Amazon datiem, izm\u0113r\u012bt un uzlabot savu tirgus sniegumu. Bet kuri KPI uz Amazon ir visp\u0101r\u012bgi noz\u012bm\u012bgi un ko Amazon dati saka par tirgus sniegumu? \u0160aj\u0101 rakst\u0101 m\u0113s par\u0101d\u012bsim, k\u0101 KPI uz Amazon var pal\u012bdz\u0113t optimiz\u0113t p\u0101rdev\u0113ju sniegumu tirg\u016b.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-485814-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135528\/Autorenbild_Moritz-Meyer_MOVESELL-scaled.jpg);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">Gastbeitrag<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Moritz Meyer<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>&#8230; ir l\u012bdz\u012bpa\u0161nieks un izpilddirektors <a href=\"https:\/\/movesell.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Movesell GmbH<\/a>. <\/p><p>Kieles a\u0123ent\u016bra kop\u0161 2017. gada atbalsta uz\u0146\u0113mumus un z\u012bmolus izaugsm\u0113, rentabilit\u0101t\u0113 un z\u012bmola veido\u0161an\u0101 Amazon, un ir izveidojusi sevi k\u0101 Amazon ekspertu rekl\u0101mas, SEO un satura jom\u0101s. Papildus savai darb\u012bbai k\u0101 speci\u0101lists savam MOVESELL Amazon anal\u012bzes r\u012bkam ROPT, Moritz uzrauga tirgus att\u012bst\u012bbu un anal\u012bzes. Vi\u0146a ekspert\u012bze tiek regul\u0101ri dal\u012bta ar vi\u0146a t\u012bklu LinkedIn.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<strong class=\"theme-wp-block\">K\u0101p\u0113c KPI uz Amazon ir noz\u012bm\u012bgi?<\/strong><p class=\"theme-wp-block gb-responsive-890291-identifier\">Pirmk\u0101rt, k\u0101p\u0113c KPI uz Amazon ir noz\u012bm\u012bgi? P\u0101rdo\u0161ana Amazon un Amazon rekl\u0101mas izmanto\u0161ana ir saist\u012bta ar daudziem l\u0113mumiem. Kuri produkti ir piem\u0113roti p\u0101rdo\u0161anai tirg\u016b un kuri produkti \u0161aj\u0101 proces\u0101 darbojas lab\u0101k nek\u0101 citi? K\u0101das cenas darbojas un cik efekt\u012bvas ir rekl\u0101mas kampa\u0146as?<\/p><p class=\"theme-wp-block gb-responsive-532194-identifier\">Ar KPI pal\u012bdz\u012bbu uz Amazon p\u0101rdev\u0113ji var p\u0101rbaud\u012bt savu produktu sniegumu un atkl\u0101t tr\u016bkumus sal\u012bdzin\u0101jum\u0101 ar konkurenci. KPI uz Amazon \u013cauj noteikt re\u0101listiskus m\u0113r\u0137us un pie\u0146emt pamatotus l\u0113mumus, pamatojoties uz Amazon datiem.<\/p><strong class=\"theme-wp-block\">Relevanti KPI uz Amazon<\/strong>Skatoties uz lielo KPI skaitu Amazon, var \u0101tri justies p\u0101r\u0146emts ar datu apjomu. At\u0161\u0137ir\u012bgiem rekl\u0101mas form\u0101tiem, nozar\u0113m un pieg\u0101des veidiem var atrast savus KPI. Papildus ir pieejami ar\u012b \u012bpa\u0161i KPI p\u0101rdev\u0113jiem un pieg\u0101d\u0101t\u0101jiem. Bet vai tie\u0161\u0101m visi no tiem ir noz\u012bm\u012bgi?<p class=\"theme-wp-block gb-responsive-923258-identifier\">Jein. Atsevi\u0161\u0137i KPI uz Amazon ir sav\u0101 specifiskaj\u0101 ietekmes jom\u0101 vienm\u0113r pamatoti. Tom\u0113r pietiek ar to, ka tiek zin\u0101mi tie Amazon KPI, kas sniedz inform\u0101ciju par sav\u0101m aktivit\u0101t\u0113m Amazon. T\u0101p\u0113c m\u0113s bie\u017ei izmantotos KPI esam sadal\u012bju\u0161i tr\u012bs t\u0113mu jom\u0101s un pak\u0101peniski tos iepaz\u012bstin\u0101sim. \u0160\u012b klasifik\u0101cija ne\u0146em v\u0113r\u0101, vai KPI vair\u0101k attiecas uz p\u0101rdev\u0113jiem vai pieg\u0101d\u0101t\u0101jiem, bet gan k\u0101rtot KPI p\u0113c to tematisk\u0101s pielieto\u0161anas.<\/p><strong class=\"theme-wp-block\">KPI m\u0113r\u012b\u0161anai visp\u0101r\u0113j\u0101 sniegum\u0101<\/strong><p class=\"theme-wp-block gb-responsive-887449-identifier\">Pirmk\u0101rt, m\u0113s apl\u016bkosim Amazon KPI visp\u0101r\u0113jai sniegumam. Tie attiecas uz p\u0101rdo\u0161anas sniegumu, ko var apskat\u012bt neatkar\u012bgi no izmantot\u0101s rekl\u0101mas saviem produktiem Amazon.<\/p><strong class=\"theme-wp-block\">Produktu pan\u0101kumu un neveiksmju m\u0113r\u012b\u0161ana<\/strong>Lai m\u0113r\u012btu produktu pan\u0101kumus Amazon, noteikti j\u0101\u0146em v\u0113r\u0101 KPI par <strong class=\"theme-wp-block\">impressioniem<\/strong> un <strong class=\"theme-wp-block\">lapu skat\u012bjumiem<\/strong>. Abi veiktsp\u0113jas r\u0101d\u012bt\u0101ji var sniegt inform\u0101ciju par to, cik liel\u0101 m\u0113r\u0101 izv\u0113l\u0113tais atsl\u0113gv\u0101rdu kopums ir saska\u0146ots ar uzdotajiem mekl\u0113jumiem un cik augsta ir poz\u012bciju redzam\u012bba rang\u0101 mekl\u0113\u0161anas rezult\u0101tu lap\u0101. Ar\u012b CTR (klik\u0161\u0137u skaits) var par\u0101d\u012bt, cik noz\u012bm\u012bga ir pozicion\u0113\u0161ana noteiktiem atsl\u0113gv\u0101rdiem, lai lietot\u0101ji klik\u0161\u0137in\u0101tu uz pied\u0101v\u0101t\u0101 produkta.Da p\u0101rdev\u0113ji, kuriem pieder Buybox par produktu, ir liel\u0101kas p\u0101rdo\u0161anas iesp\u0113jas, daudziem p\u0101rdev\u0113jiem ir svar\u012bgi uzraudz\u012bt t\u0101s pieder\u012bbu. Ar KPI, piem\u0113ram, <strong class=\"theme-wp-block\">LBB<\/strong> (Lost Buybox) vai <strong class=\"theme-wp-block\">Buybox ieguvumi %<\/strong>, var izm\u0113r\u012bt, cik bie\u017ei p\u0101rdev\u0113js ir zaud\u0113jis Buybox par saviem produktiem, pamatojoties uz pa\u0161a noteikto cenu, vai cik bie\u017ei Buybox ir ieg\u016bta attiec\u012bb\u0101 uz vis\u0101m ASIN. Kam\u0113r augsts LBB r\u0101d\u012bt\u0101js var nor\u0101d\u012bt uz problem\u0101tisku cenu politiku, kas neatbilst konkurencei un t\u0101d\u0113j\u0101di rad\u012btaj\u0101m cenu sv\u0101rst\u012bb\u0101m, augsts Buybox ieguvumu procents liecina par liel\u0101m p\u0101rdo\u0161anas iesp\u0113j\u0101m.Der <strong class=\"theme-wp-block\">RepOOS<\/strong> KPI nor\u0101da ASIN lapu skat\u012bjumus izv\u0113l\u0113taj\u0101 laika period\u0101, kad t\u0101s nebija pieejamas, ta\u010du automatiz\u0113taj\u0101 apr\u0113\u0137in\u0101\u0161anas proces\u0101 pas\u016bt\u012bjumiem pieg\u0101d\u0101t\u0101jiem t\u0101s tika nor\u0101d\u012btas k\u0101 pas\u016bt\u0101mas. Augsts r\u0101d\u012bt\u0101js var nor\u0101d\u012bt, ka kr\u0101jumu p\u0101rvald\u012bba vai pieg\u0101des \u0137\u0113des procesi b\u016btu j\u0101optimiz\u0113, lai nodro\u0161in\u0101tu past\u0101v\u012bgu produktu pieejam\u012bbu.P\u0101rdev\u0113ji var izmantot Amazon datus, lai uzzin\u0101tu, cik liels pe\u013c\u0146as apjoms tiek g\u016bts p\u0113c visu izmaksu atskait\u012b\u0161anas par p\u0101rdotajiem produktiem. Augsts <strong class=\"theme-wp-block\">neto PPM<\/strong> (Net Pure Product Margin) nor\u0101da uz rentabliem produktiem un augst\u0101m mar\u017e\u0101m.<div class=\"wp-block-image gb-responsive-112874-identifier\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/U%CC%88berblick-u%CC%88ber-relevante-KPIs-auf-Amazon.jpg\" alt=\"<strong>KPIs uz Amazon: Ko saka Amazon dati par tirgus sniegumu<\/strong>&#8221; class=&#8221;wp-image-25603&#8243; width=&#8221;710&#8243; height=&#8221;631&#8243;><\/figure><\/div><strong class=\"theme-wp-block\">KPI par klientu apmierin\u0101t\u012bbu<\/strong><p class=\"theme-wp-block gb-responsive-471541-identifier\">Klientu apmierin\u0101t\u012bba ir pamat\u0101 stabila klientu b\u0101zes izveido\u0161anai. Lai uzraudz\u012btu apmierin\u0101t\u012bbu, var izmantot da\u017e\u0101dus KPI, kas attiecas uz da\u017e\u0101diem aspektiem klientu ce\u013cojum\u0101 vai kontaktpunktiem starp p\u0101rdev\u0113jiem un klientiem.<\/p>T\u0101d\u0113j\u0101di <strong class=\"theme-wp-block\">pasta izseko\u0161anas numuru der\u012bguma r\u0101d\u012bt\u0101js<\/strong> var sniegt ieskatu klientu pieredz\u0113, kas b\u016btu pozit\u012bv\u0101ka, ja lietot\u0101ji var\u0113tu p\u0101rbaud\u012bt savas pas\u016bt\u012bjuma statusu.Augsta <strong class=\"theme-wp-block\">v\u0113lu pieg\u0101\u017eu likme<\/strong> vai ilga <strong class=\"theme-wp-block\">vid\u0113j\u0101 pieg\u0101des laika<\/strong> var, piem\u0113ram, liecin\u0101t par negat\u012bv\u0101m klientu pieredz\u0113m ar pieg\u0101des procesiem. T\u0101pat ilgs <strong class=\"theme-wp-block\">vid\u0113jais reakcijas laiks<\/strong> no p\u0101rdev\u0113ju puses, kas p\u0113d\u0113jo 90 dienu laik\u0101 tika izmantots, lai atbild\u0113tu uz klientu jaut\u0101jumiem, var liecin\u0101t par negat\u012bv\u0101m pieredz\u0113m ar klientu apkalpo\u0161anu.\u0160is st\u0101voklis ietekm\u0113tu ar\u012b veiktsp\u0113jas r\u0101d\u012bt\u0101jus par <strong class=\"theme-wp-block\">neapmierin\u0101t\u012bbu ar klientu apkalpo\u0161anu<\/strong>, <strong class=\"theme-wp-block\">atgrie\u0161an\u0101m<\/strong> vai <strong class=\"theme-wp-block\">vid\u0113jo p\u0101rdev\u0113ja v\u0113rt\u0113jumu<\/strong>. Tom\u0113r slikta vid\u0113j\u0101 p\u0101rdev\u0113ja v\u0113rt\u0113juma c\u0113lonis var b\u016bt ar\u012b nepiln\u012bbas pa\u0161\u0101 produkt\u0101, kas var izpausties k\u0101 <strong class=\"theme-wp-block\">pas\u016bt\u012bjumu defektu likme<\/strong>. Lai ieg\u016btu ieskatus par kritiku, vienm\u0113r j\u0101uzrauga atsauksmes un j\u0101rea\u0123\u0113 uz kritiku p\u0113c iesp\u0113jas \u0101tr\u0101k.<strong class=\"theme-wp-block\">KPI par jauniem klientiem<\/strong><p class=\"theme-wp-block gb-responsive-355150-identifier\">Past\u0101v\u012bgs klientu pieaugums ir saist\u012bts ar pa\u0161u produktu p\u0101rdo\u0161anas pieaugumu. Ieskati par jauniem klientiem var sniegt p\u0101rdev\u0113jiem noz\u012bm\u012bgas atzi\u0146as par klientu sast\u0101vu.<\/p>Augsti KPI r\u0101d\u012bt\u0101ji par <strong class=\"theme-wp-block\">jauniem klientiem<\/strong> vai <strong class=\"theme-wp-block\">jauniem klientu ie\u0146\u0113mumiem<\/strong> un to attiec\u012bgie procentu\u0101lie r\u0101d\u012bt\u0101ji pret visu klientu skaitu par\u0101da, cik daudz pas\u016bt\u012bjumu veiku\u0161i jauni klienti un cik liels ir \u0123ener\u0113tais ie\u0146\u0113mums.<strong class=\"theme-wp-block\">Rekl\u0101mas KPI uz Amazon<\/strong>Skatoties uz <a class=\"theme-wp-block\" href=\"\/lv\/blog\/amazon-advertising\/\">Amazon rekl\u0101mu<\/a>, \u0101tri k\u013c\u016bst skaidrs, ka tas ir da\u017e\u0101du savstarp\u0113ji saist\u012btu procesu kopums, kurus vajadz\u0113tu apl\u016bkot at\u0161\u0137ir\u012bgi. Lai ieg\u016btu labu p\u0101rskatu par rekl\u0101mas pan\u0101kumiem un izmaks\u0101m, ir b\u016btiski apsv\u0113rt katru KPI.<strong class=\"theme-wp-block\">Amazon KPI par rekl\u0101mas izmaks\u0101m<\/strong>Lai saglab\u0101tu p\u0101rskatu par rekl\u0101mas izmaks\u0101m, KPI, piem\u0113ram, <strong class=\"theme-wp-block\">CPC<\/strong> (izmaksas par klik\u0161\u0137i) vai <strong class=\"theme-wp-block\">Ad Spend<\/strong> (rekl\u0101mas izdevumi), var b\u016bt noder\u012bgi. CPC nor\u0101da uz rekl\u0101mas izmaks\u0101m, kas rodas, noklik\u0161\u0137inot uz izveidot\u0101s rekl\u0101mas. Tam ir b\u016btiska ietekme uz rekl\u0101mas izmaks\u0101m, kas rodas pas\u016bt\u012bjuma laik\u0101. Visu rekl\u0101mas izmaksu p\u0101rskatu sniedz Ad Spend veiktsp\u0113jas r\u0101d\u012bt\u0101js. Lai optimiz\u0113tu un kontrol\u0113tu rekl\u0101mas izdevumus, \u0161iem KPI j\u0101b\u016bt uzraudz\u012btiem. Tom\u0113r tie nesniedz inform\u0101ciju par g\u016bto pe\u013c\u0146u, jo t\u0101 var tikt sasniegta ar\u012b augstu rekl\u0101mas izmaksu gad\u012bjum\u0101.<strong class=\"theme-wp-block\">Rekl\u0101mas pan\u0101kumu m\u0113r\u012b\u0161ana uz Amazon<\/strong>Lai m\u0113r\u012btu rekl\u0101mas pan\u0101kumus, j\u0101\u0146em v\u0113r\u0101 veiktsp\u0113jas r\u0101d\u012bt\u0101ji, kas sniedz inform\u0101ciju par atsevi\u0161\u0137o rekl\u0101mu redzam\u012bbu un izmanto\u0161anu. Tam kalpo Amazon KPI par <strong class=\"theme-wp-block\">klik\u0161\u0137iem<\/strong>, <strong class=\"theme-wp-block\">impressioniem<\/strong>, <strong class=\"theme-wp-block\">klik\u0161\u0137u likmi (CTR)<\/strong>, <strong class=\"theme-wp-block\">skata likmi (VTR)<\/strong> un <strong class=\"theme-wp-block\">impressionu da\u013cu<\/strong>.<div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-3383-identifier wp-block-list\">Die <strong class=\"theme-wp-block\">impressions<\/strong> nor\u0101da uz rekl\u0101mas redzam\u012bbu un par\u0101da, cik daudz cilv\u0113ku ir redz\u0113ju\u0161i rekl\u0101mu. <strong class=\"theme-wp-block\">Klik\u0161\u0137i<\/strong> iet soli t\u0101l\u0101k klientu ce\u013cojum\u0101 un att\u0113lo rekl\u0101mas apmekl\u0113jumus. Apvienojot, ieg\u016bstam <strong class=\"theme-wp-block\">klik\u0161\u0137u likmi<\/strong>, kas nor\u0101da uz procentu\u0101lo da\u013cu lietot\u0101ju, kuri redz rekl\u0101mu un attiec\u012bgi uz to noklik\u0161\u0137ina. <strong class=\"theme-wp-block\">VTR<\/strong> attiecina \u0161os veiktsp\u0113jas r\u0101d\u012bt\u0101jus uz video form\u0101tiem un par\u0101da, cik daudz video skat\u012bjumu tika sasniegti p\u0113c impression.Papildu nor\u0101d\u012bjums par rekl\u0101mas pan\u0101kumiem sniedz Amazon KPI par <strong class=\"theme-wp-block\">impressionu da\u013cu<\/strong>, kas atspogu\u013co procentu\u0101lo da\u013cu no impressioniem augst\u0101kajos mekl\u0113\u0161anas rezult\u0101tos, ko j\u016bsu kampa\u0146a ir sa\u0146\u0113musi no kop\u0113j\u0101m impression\u0113m augst\u0101kajos mekl\u0113\u0161anas rezult\u0101tos.<li class=\"theme-wp-block\">Konversijas r\u0101d\u012bt\u0101js (CR) ietver visu klienta ce\u013cu un nor\u0101da, cik daudz cilv\u0113ku, kuri noklik\u0161\u0137in\u0101ju\u0161i uz rekl\u0101mas, patie\u0161\u0101m ir ieg\u0101d\u0101ju\u0161ies produktu. T\u0101 k\u0101 liel\u0101kaj\u0101 da\u013c\u0101 rekl\u0101mu tiek maks\u0101ts par klik\u0161\u0137i, \u0161is veiktsp\u0113jas r\u0101d\u012bt\u0101js ir iz\u0161\u0137iro\u0161s, lai noteiktu, cik veiksm\u012bga ir rekl\u0101ma. Konversijas r\u0101d\u012bt\u0101ju var optimiz\u0113t, izv\u0113loties atbilsto\u0161us atsl\u0113gv\u0101rdus kampa\u0146ai un optimiz\u0113jot produkta lapu. Ar\u012b j\u016bsu produktu un cenu konkur\u0113tsp\u0113ja ietekm\u0113 konversijas r\u0101d\u012bt\u0101ju un j\u0101\u0146em v\u0113r\u0101 optimiz\u0101cijas proces\u0101. Ja j\u016bsu konversijas r\u0101d\u012bt\u0101js nav v\u0113lamaj\u0101 diapazon\u0101, m\u0113s esam sagatavoju\u0161i <a href=\"https:\/\/movesell.de\/amazon-listing-optimieren\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>p\u0101rbaudes sarakstu<\/strong><\/a>, ar kura pal\u012bdz\u012bbu j\u016bs varat p\u0101rbaud\u012bt savu produkta lapu attiec\u012bb\u0101 uz optimiz\u0101cijas vajadz\u012bb\u0101m un t\u0101d\u0113j\u0101di ilgtermi\u0146\u0101 sasniegt vair\u0101k konversiju.<\/li><li class=\"theme-wp-block\">Rekl\u0101mas da\u013ca (Ad Share) sniedz ieskatu rekl\u0101mas ie\u0146\u0113mumu attiec\u012bb\u0101 pret organiskajiem ie\u0146\u0113mumiem. Pat ja pamat\u0101 j\u0101cen\u0161as pan\u0101kt l\u012bdzsvarotu attiec\u012bbu, v\u0113rt\u012bba ir j\u0101v\u0113rt\u0113 attiec\u012bb\u0101 uz individu\u0101li noteikto strat\u0113\u0123isko m\u0113r\u0137i.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-547627-identifier wp-block-heading\"><strong>Veiktsp\u0113jas r\u0101d\u012bt\u0101ji rentabilit\u0101tei Amazon<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-861067-identifier\">Lai izm\u0113r\u012btu rentabilit\u0101ti, tiek sal\u012bdzin\u0101tas veikt\u0101s invest\u012bcijas ar rekl\u0101mas pan\u0101kumiem. T\u0101p\u0113c ir v\u0113rts apr\u0113\u0137in\u0101t KPIs <strong>ROI (ieguld\u012bjumu atdeve)<\/strong> un <strong>ROAS (ieguld\u012bjumu atdeve rekl\u0101mas izdevumiem)<\/strong>. Amazon pied\u0101v\u0101 ar\u012b veiktsp\u0113jas r\u0101d\u012bt\u0101jus <strong>ACoS (rekl\u0101mas izmaksu attiec\u012bba)<\/strong> un <strong>TACoS (kop\u0113j\u0101s rekl\u0101mas izmaksu attiec\u012bba)<\/strong>.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-229214-identifier wp-block-list\"><li class=\"theme-wp-block\">ROI (ieguld\u012bjumu atdeve) par\u0101da rekl\u0101mas kampa\u0146u efektivit\u0101ti attiec\u012bb\u0101 uz rentabilit\u0101ti un t\u012braj\u0101m pe\u013c\u0146as summ\u0101m. Veiktsp\u0113jas r\u0101d\u012bt\u0101js tiek apr\u0113\u0137in\u0101ts, dalot pe\u013c\u0146u ar kapit\u0101la ieguld\u012bjumu. Ja ROI ir liel\u0101ks par 1,0, t\u012br\u0101 pe\u013c\u0146a ir augst\u0101ka par ieguld\u012bto kapit\u0101lu. Ar ROI zem 1,0 projektu var uzskat\u012bt par nerentablu. Tom\u0113r \u0161iem pie\u0146\u0113mumiem j\u0101b\u016bt piesardz\u012bgiem, jo krustp\u0101rdo\u0161ana\/up-sell un citi pozit\u012bvi blakus efekti netiek \u0146emti v\u0113r\u0101.<\/li><li class=\"theme-wp-block\">Savuk\u0101rt ROAS (ieguld\u012bjumu atdeve rekl\u0101mas izdevumiem) sal\u012bdzina kop\u0113j\u0101s rekl\u0101mas izmaksas ar g\u016bto rekl\u0101mas ie\u0146\u0113mumu. \u0160\u0101d\u0101 veid\u0101 tas nov\u0113rt\u0113 konkr\u0113tas sponsor\u0113tas kampa\u0146as, rekl\u0101mas grupas vai produkta kop\u0113jo efektivit\u0101ti.<\/li><li class=\"theme-wp-block\">Pamatojoties uz Amazon izveidoto veiktsp\u0113jas r\u0101d\u012bt\u0101ju ACoS (rekl\u0101mas izmaksu attiec\u012bba), rekl\u0101mdev\u0113ji var noskaidrot, cik pe\u013c\u0146u neso\u0161as ir rekl\u0101mas kampa\u0146as attiec\u012bb\u0101 pret rekl\u0101mas izdevumiem. Jo zem\u0101ka ir vid\u0113j\u0101 p\u0101rdo\u0161anas izmaksu attiec\u012bba, jo rentabl\u0101ka ir kampa\u0146a. T\u0101p\u0113c ACoS pieder pie svar\u012bg\u0101kajiem m\u0113r\u0137r\u0101d\u012bt\u0101jiem, lai izm\u0113r\u012btu rekl\u0101mas pan\u0101kumus.<\/li><li class=\"theme-wp-block\">TACoS (kop\u0113j\u0101s rekl\u0101mas izmaksu attiec\u012bba) tiek apr\u0113\u0137in\u0101ts t\u0101d\u0101 pa\u0161\u0101 veid\u0101, ta\u010du \u0146em v\u0113r\u0101 ne tikai rekl\u0101mas izdevumus, bet ar\u012b kop\u0113j\u0101s izmaksas sal\u012bdzin\u0101jum\u0101 ar g\u016bto kop\u0113jo ie\u0146\u0113mumu, un t\u0101d\u0113j\u0101di ir labi piem\u0113rots, lai nov\u0113rt\u0113tu kop\u0113jo rentabilit\u0101ti.<\/li><\/ul><\/div><h3 class=\"theme-wp-block gb-responsive-705213-identifier wp-block-heading\"><strong>Amazon KPIs par sponsor\u0113t\u0101m z\u012bmolu video<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-309500-identifier\">Sponsor\u0113t\u0101m z\u012bmolu video ir specifiska Amazon rekl\u0101mas versija, kurai ir savi KPIs rekl\u0101mas pan\u0101kumu un radu\u0161os izmaksu m\u0113r\u012b\u0161anai.<\/p><h4 class=\"theme-wp-block gb-responsive-722533-identifier wp-block-heading\"><strong>Sponsor\u0113tu z\u012bmolu video rekl\u0101mas izmaksu m\u0113r\u012b\u0161ana<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-172456-identifier\">T\u0101d\u0113j\u0101di ar\u012b \u0161eit attiecas Cost-per-Click nor\u0113\u0137inu veids, kas video gad\u012bjum\u0101 tiek izteikts, izmantojot Amazon veiktsp\u0113jas r\u0101d\u012bt\u0101ju CPV (izmaksas par skat\u012bjumu), kas nor\u0101da izmaksas par video skat\u012bjumu. Turkl\u0101t, izmantojot Amazon KPI VCPM, var att\u0113lot izmaksas par 1000 redzam\u0101m impresij\u0101m, kas sniedz lab\u0101ku priek\u0161statu par izmaks\u0101m veiksm\u012bgas sasniedzam\u012bbas gad\u012bjum\u0101.<\/p><h4 class=\"theme-wp-block gb-responsive-192604-identifier wp-block-heading\"><strong>KPIs par SB-video rekl\u0101mas pan\u0101kumiem<\/strong><\/h4><p class=\"theme-wp-block gb-responsive-327357-identifier\">At\u0161\u0137ir\u012bb\u0101 no citiem rekl\u0101mas veidiem, video pan\u0101kumus liel\u0101 m\u0113r\u0101 var nov\u0113rt\u0113t, \u0146emot v\u0113r\u0101 laiku, cik ilgi lietot\u0101ji ir skat\u012bju\u0161ies video. T\u0101d\u0113j\u0101di, izmantojot da\u017e\u0101dus veiktsp\u0113jas r\u0101d\u012bt\u0101jus, var att\u0113lot, ar k\u0101du skat\u012bjumu skaitu video tika skat\u012bts noteiktu laiku. T\u0101d\u0113j\u0101di var nov\u0113rt\u0113t, cik b\u016btisks vai interesants ir video saturs:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-2863-identifier wp-block-list\"><li class=\"theme-wp-block\"><strong>Video, pirmais kvartils<\/strong>: skat\u012bjumu skaits, kuros video tika skat\u012bts 25 % apm\u0113r\u0101.<\/li><li class=\"theme-wp-block\"><strong>Video, otrais kvartils<\/strong>: skat\u012bjumu skaits, kuros video tika skat\u012bts 50 % apm\u0113r\u0101.<\/li><li class=\"theme-wp-block\"><strong>Video, tre\u0161ais kvartils<\/strong>: skat\u012bjumu skaits, kuros video tika skat\u012bts 75 % apm\u0113r\u0101.<\/li><li class=\"theme-wp-block\"><strong>Pabeigts video<\/strong>: skat\u012bjumu skaits, kuros video tika skat\u012bts 100 % apm\u0113r\u0101.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-801715-identifier\">Papildu veiktsp\u0113jas r\u0101d\u012bt\u0101ji, piem\u0113ram, redzamo impresiju skaits vai video skaits, kuros tika atsl\u0113gta <strong>klus\u0113\u0161ana<\/strong>, sniedz inform\u0101ciju par izrais\u012btaj\u0101m interakcij\u0101m, kuras var uzskat\u012bt par pan\u0101kumiem. \u012apa\u0161i z\u012bmolu produktu <strong>detaliz\u0113to lapu skat\u012bjumu<\/strong> skaits, kas saist\u012bts ar rekl\u0101m\u0101m, sniedz inform\u0101ciju par sponsor\u0113tu z\u012bmolu video pan\u0101kumiem, jo tas ir nepiecie\u0161ams starpposms p\u0101rdo\u0161anas m\u0113r\u0137a sasnieg\u0161anai.<\/p><h2 class=\"theme-wp-block gb-responsive-63359-identifier wp-block-heading\"><strong>Secin\u0101jums: Ko KPIs saka par tirgus sniegumu<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-768100-identifier\">Amazon\u0101 var atrast pla\u0161u KPIs kl\u0101stu, kuri katrs attiecas uz da\u017e\u0101d\u0101m jom\u0101m un sniedz atzi\u0146as par da\u017e\u0101diem jaut\u0101jumiem. T\u0101d\u0113j\u0101di tie var veidot pamatu pamatot\u0101m strat\u0113\u0123isk\u0101m l\u0113mumu pie\u0146em\u0161an\u0101m vai ar\u012b defin\u0113t re\u0101listiskus m\u0113r\u0137us. Ja da\u017ei produkti darbojas lab\u0101k nek\u0101 citi, konkr\u0113tas atzi\u0146as par rekl\u0101mas pan\u0101kumiem vai rekl\u0101mu rentabilit\u0101ti var ietekm\u0113t ar\u012b cenu noteik\u0161anu vai produktu sortimenta strat\u0113\u0123iju.<\/p><p class=\"theme-wp-block gb-responsive-749579-identifier\">Lai nep\u0101rtraukti optimiz\u0113tu savu tirgus sniegumu, ir nepiecie\u0161amas zin\u0101\u0161anas par pa\u0161reiz\u0113jiem procesiem un rezult\u0101tiem. Ja p\u0101rdo\u0161ana Amazon\u0101 nenodro\u0161ina v\u0113lamo rezult\u0101tu, izmantojot KPIs, bie\u017ei var atrast skaidrojumus un izstr\u0101d\u0101t iesp\u0113jamos risin\u0101jumus vai uzlabojumus. P\u0101rdev\u0113jiem t\u0101d\u0113\u013c j\u0101izv\u0113las sev atbilsto\u0161ie KPIs un regul\u0101ri j\u0101veic uzraudz\u012bba un zi\u0146o\u0161ana, lai paaugstin\u0101tu z\u012bmola sniegumu Amazon\u0101 uz n\u0101kamo l\u012bmeni.<\/p><p class=\"theme-wp-block gb-responsive-609369-identifier has-small-font-size\">Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 Jesse Bettencourt\/peopleimages.com &#8211; adobe.com \/ \u00a9 Movesell<\/p>","protected":false},"excerpt":{"rendered":"<p>Ar miljoniem ikdienas apmekl\u0113t\u0101ju Amazon pied\u0101v\u0101 tirgot\u0101jiem milz\u012bgu potenci\u0101lu, lai prezent\u0113tu un p\u0101rdotu savus produktus. Tirgus \u0161\u0101d\u0101 veid\u0101 piesaista arvien vair\u0101k p\u0101rdev\u0113ju, kuri, savuk\u0101rt, ir pak\u013cauti past\u0101v\u012bgi augo\u0161ai konkurencei. Lai \u0161aj\u0101 augsti konkur\u0113tsp\u0113j\u012bgaj\u0101 vid\u0113 veiksm\u012bgi tirgotu savus produktus, Amazon rekl\u0101ma ir pan\u0101kumu atsl\u0113ga. Bet k\u0101das rekl\u0101mas kampa\u0146as ir piem\u0113rotas kuriem produktiem un cik ienes\u012bgas ir<\/p>\n","protected":false},"author":3,"featured_media":25610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPIs Amazon p\u0101rdev\u0113jiem: Ko tirgus dati nor\u0101da<\/title>\n<meta name=\"description\" content=\"Pla\u0161ais KPIs kl\u0101sts Amazon\u0101 var \u0101tri k\u013c\u016bt p\u0101rbl\u012bv\u0113ts. M\u0113s par\u0101d\u012bsim, kuri dati patie\u0161\u0101m ir noz\u012bm\u012bgi. Lasiet tagad.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPIs Amazon p\u0101rdev\u0113jiem: Ko tirgus dati nor\u0101da\" \/>\n<meta property=\"og:description\" content=\"Pla\u0161ais KPIs kl\u0101sts Amazon\u0101 var \u0101tri k\u013c\u016bt p\u0101rbl\u012bv\u0113ts. M\u0113s par\u0101d\u012bsim, kuri dati patie\u0161\u0101m ir noz\u012bm\u012bgi. Lasiet tagad.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-28T08:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"KPI uz Amazon: Ko Amazon dati saka par tirgus sniegumu\",\"datePublished\":\"2023-03-28T08:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\"},\"wordCount\":2632,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"articleSection\":[\"Padomi un triki\"],\"inLanguage\":\"lv\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\",\"name\":\"KPIs Amazon p\u0101rdev\u0113jiem: Ko tirgus dati nor\u0101da\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"datePublished\":\"2023-03-28T08:02:00+00:00\",\"description\":\"Pla\u0161ais KPIs kl\u0101sts Amazon\u0101 var \u0101tri k\u013c\u016bt p\u0101rbl\u012bv\u0113ts. M\u0113s par\u0101d\u012bsim, kuri dati patie\u0161\u0101m ir noz\u012bm\u012bgi. Lasiet tagad.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#breadcrumb\"},\"inLanguage\":\"lv\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg\",\"width\":844,\"height\":443,\"caption\":\"Presentation, whiteboard and businessman with finance strategy, erp marketing analysis and company kpi review. Accountant black man with chart, graph or financial statistics for corporate budget data.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/lv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Padomi un triki\",\"item\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/category\/padomi-un-triki\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"KPI uz Amazon: Ko Amazon dati saka par tirgus sniegumu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/lv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPIs Amazon p\u0101rdev\u0113jiem: Ko tirgus dati nor\u0101da","description":"Pla\u0161ais KPIs kl\u0101sts Amazon\u0101 var \u0101tri k\u013c\u016bt p\u0101rbl\u012bv\u0113ts. M\u0113s par\u0101d\u012bsim, kuri dati patie\u0161\u0101m ir noz\u012bm\u012bgi. Lasiet tagad.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/","og_locale":"lv_LV","og_type":"article","og_title":"KPIs Amazon p\u0101rdev\u0113jiem: Ko tirgus dati nor\u0101da","og_description":"Pla\u0161ais KPIs kl\u0101sts Amazon\u0101 var \u0101tri k\u013c\u016bt p\u0101rbl\u012bv\u0113ts. M\u0113s par\u0101d\u012bsim, kuri dati patie\u0161\u0101m ir noz\u012bm\u012bgi. Lasiet tagad.","og_url":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2023-03-28T08:02:00+00:00","og_image":[{"width":844,"height":443,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"KPI uz Amazon: Ko Amazon dati saka par tirgus sniegumu","datePublished":"2023-03-28T08:02:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/"},"wordCount":2632,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","articleSection":["Padomi un triki"],"inLanguage":"lv"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/","url":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/","name":"KPIs Amazon p\u0101rdev\u0113jiem: Ko tirgus dati nor\u0101da","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","datePublished":"2023-03-28T08:02:00+00:00","description":"Pla\u0161ais KPIs kl\u0101sts Amazon\u0101 var \u0101tri k\u013c\u016bt p\u0101rbl\u012bv\u0113ts. M\u0113s par\u0101d\u012bsim, kuri dati patie\u0161\u0101m ir noz\u012bm\u012bgi. Lasiet tagad.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#breadcrumb"},"inLanguage":"lv","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/"]}]},{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/03\/23135527\/key-performance-amazon.jpeg","width":844,"height":443,"caption":"Presentation, whiteboard and businessman with finance strategy, erp marketing analysis and company kpi review. Accountant black man with chart, graph or financial statistics for corporate budget data."},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/strong-kpi-uz-amazon-ko-amazon-dati-saka-par-tirgus-sniegumu-strong\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/lv\/"},{"@type":"ListItem","position":2,"name":"Padomi un triki","item":"https:\/\/www.sellerlogic.com\/lv\/blog\/category\/padomi-un-triki\/"},{"@type":"ListItem","position":3,"name":"KPI uz Amazon: Ko Amazon dati saka par tirgus sniegumu"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/lv\/#website","url":"https:\/\/www.sellerlogic.com\/lv\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/lv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/lv\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/lv\/","logo":{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts\/111297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/comments?post=111297"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts\/111297\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/media\/25610"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/media?parent=111297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/categories?post=111297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/tags?post=111297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}