{"id":111306,"date":"2020-03-31T15:31:00","date_gmt":"2020-03-31T15:31:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/9-kludas-kuras-jums-jaizvairas-lai-uzsaktu-savu-amazon-biznesu\/"},"modified":"2020-03-31T15:31:00","modified_gmt":"2020-03-31T15:31:00","slug":"9-kludas-kuras-jums-jaizvairas-lai-uzsaktu-savu-amazon-biznesu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/9-kludas-kuras-jums-jaizvairas-lai-uzsaktu-savu-amazon-biznesu\/","title":{"rendered":"9 k\u013c\u016bdas, kuras jums j\u0101izvair\u0101s, lai uzs\u0101ktu savu Amazon biznesu"},"content":{"rendered":"

Gandr\u012bz neviena cita joma neatver tirgot\u0101jiem tik pla\u0161u m\u0113r\u0137auditoriju k\u0101 Amazon. Tom\u0113r, kur ir daudz klientu, tur ir ar\u012b liela konkurence. T\u0101d\u0113\u013c ir svar\u012bgi, lai j\u016bs sp\u0113tu nostiprin\u0101ties ar savu biznesu un nodro\u0161in\u0101tu izcilu klientu pieredzi. Tas attiecas ne tikai uz Buy Box, bet ar\u012b uz mekl\u0113\u0161anas rezult\u0101tiem, jo \u012bpa\u0161i t\u0101dos tirgos k\u0101 Amazon konkurence bie\u017ei ir tikai viena klik\u0161\u0137a att\u0101lum\u0101 no jums.<\/p>

Daudz tie\u0161saistes tirgot\u0101ju pie\u013cauj k\u013c\u016bdas, kas ir nov\u0113r\u0161amas un pat var maks\u0101t Buy Box. K\u0101das t\u0101s ir un ko j\u016bs varat dar\u012bt, lai to nov\u0113rstu, uzziniet \u0161eit.<\/p>

1 P\u0101rdot sliktu vai neapstiprin\u0101tu pre\u010du<\/h2>

Jau pre\u010du ieguves proces\u0101 s\u0101kas! Ja j\u016bs izv\u0113laties produktus no ES \u0101rvalst\u012bm (piem\u0113ram, no \u0136\u012bnas), j\u016bs k\u0101 import\u0113t\u0101js esat par to atbild\u012bgs.<\/p>

T\u0101d\u0113\u013c jums j\u0101par\u016bp\u0113jas ar\u012b par CE mar\u0137\u0113jumu, jo produkti bez \u0161\u012b mar\u0137\u0113juma nav at\u013cauti p\u0101rdo\u0161anai ES. Ja j\u016bs neiev\u0113rosiet \u0161o mar\u0137\u0113juma pras\u012bbu, tas var rad\u012bt nopietnas sekas jums. Ne tikai t\u0101p\u0113c, ka pat\u0113r\u0113t\u0101ji t\u0101d\u0113j\u0101di nevar\u0113s uz jums pa\u013cauties. Jums \u0161\u0101d\u0101 gad\u012bjum\u0101 ar\u012b j\u0101r\u0113\u0137in\u0101s ar juridisk\u0101m sek\u0101m.<\/p>

Ar\u012b zemas pre\u010du kvalit\u0101tes jums vajadz\u0113tu izvair\u012bties. Ja t\u0101s \u0101tri sapl\u012bst vai apdraud pat\u0113r\u0113t\u0101jus, \u0161is klients, visticam\u0101k, vairs pie jums nepirks. Ar\u012b j\u016bsu reput\u0101cija var ciest, jo sliktas atsauksmes neatst\u0101j labu iespaidu uz potenci\u0101lajiem jaunajiem pirc\u0113jiem. T\u0101d\u0113\u013c vienm\u0113r p\u0101rbaudiet savas preces PIRMS t\u0101s non\u0101k pie klienta un jau pre\u010du ieguves proces\u0101 izv\u0113lieties uzticamus pieg\u0101d\u0101t\u0101jus.<\/p>

2 Nepietiekami agri atpaz\u012bt tendences<\/h2>

Gandr\u012bz nav \u0101tr\u0101kas nozares par tie\u0161saistes tirdzniec\u012bbu. Soci\u0101lajos medijos ieraksti k\u013c\u016bst v\u012brusu un tendences izplat\u0101s neticami \u0101tri.<\/p>

Kad tendence ir radusies, t\u0101 dr\u012bz vien ar\u012b norimst.<\/p>

Atcerieties, ka j\u016bs neesat vien\u012bgais p\u0101rdev\u0113js Amazon kosmos\u0101, \u012bpa\u0161i, ja p\u0101rdodat tirdzniec\u012bbas preces. M\u0101rketing\u0101 run\u0101 par produkta dz\u012bves ciklu. Tas apraksta tipisko piepras\u012bjuma gaitu p\u0113c produkta, kas aptuveni norit \u0161\u0101di:<\/p>

\"product_life_cycle\"<\/a><\/figure><\/div>

K\u0101 j\u016bs redzat, izaugsme p\u0113c ievie\u0161anas f\u0101zes ir \u013coti strauja un bie\u017ei vien sal\u012bdzino\u0161i \u012bsa. Tom\u0113r tie\u0161i \u0161is ir laiks, kad jums v\u0113l vajadz\u0113tu pievienoties. Ja j\u016bs iek\u013causieties p\u0101r\u0101k v\u0113lu, piem\u0113ram, kad produkts jau ir non\u0101cis pies\u0101tin\u0101juma v\u0113l\u012bn\u0101 f\u0101z\u0113, past\u0101v risks palikt ar atlikumiem. Gr\u016bt\u012bba \u0161aj\u0101 gad\u012bjum\u0101 ir t\u0101da, ka produkts ievie\u0161anas f\u0101z\u0113 v\u0113l nav paz\u012bstams. Ar pieaugo\u0161\u0101m p\u0101rdo\u0161anas apjomiem pieaug ar\u012b produkta atpaz\u012bstam\u012bba. Tom\u0113r tendences j\u0101atpaz\u012bst, k\u0101 aprakst\u012bts, taj\u0101 laik\u0101, kad t\u0101s v\u0113l nav paz\u012bstamas. Tikai t\u0101 j\u016bs varat g\u016bt labumu no pieaugo\u0161\u0101s izaugsmes.<\/p>

T\u0101d\u0113\u013c, \u0146emot v\u0113r\u0101 lielo konkurenci un \u0101trumu e-komercij\u0101, jums j\u0101atpaz\u012bst tendences p\u0113c iesp\u0113jas agr\u0101k un j\u0101saista klienti ar sevi agr\u012bn\u0101 posm\u0101. Cik \u012bslaic\u012bgs var b\u016bt produkta dz\u012bves cikls, var redz\u0113t p\u0113c Fidget Spinner tendences:<\/p>

\"9<\/a><\/figure><\/div>

2017. gada apr\u012b\u013ca beig\u0101s s\u0101k\u0101s uzplaukums, un 2017. gada septembra s\u0101kum\u0101 tas jau bija beidzies. K\u0101 j\u016bs redzat, ir b\u016btiski, lai j\u016bs agri atpaz\u012btu tendences.<\/p>

Bet k\u0101 atrast tendences, pirms t\u0101s k\u013c\u016bst par tendenc\u0113m?<\/h3>

Atbilde, diem\u017e\u0113l, ir nedaudz sar\u016bgtino\u0161a: ar strat\u0113\u0123isk\u0101m mekl\u0113\u0161an\u0101m. Regul\u0101ri izp\u0113tiet internetu, lai atrastu jaunus trendus un att\u012bst\u012bbu. Ieteicams neaprobe\u017eoties tikai ar V\u0101ciju un Eiropu. Galu gal\u0101 daudzas tendences s\u0101kas daudz t\u0101l\u0101k un p\u0101rvietojas no ASV vai \u0100zijas uz mums. T\u0101d\u0113\u013c dom\u0101jiet pla\u0161i un \u0146emiet v\u0113r\u0101 visu pasauli.<\/p>

Iedvesmu varat atrast, piem\u0113ram, vietn\u0113s N\u0101kotnes tendences<\/a>. Tur regul\u0101ri tiek public\u0113ti produktu trendi. Ja jums jau ir nojauta, kur\u0161 produkts dr\u012bz k\u013c\u016bs par tendenci, varat mekl\u0113t to vietn\u0113 Google Trends<\/a> un sekot att\u012bst\u012bbai.<\/p>

3 Sliktas produktu apraksti vai att\u0113li<\/h2>

SEO \u010dukst\u0113t\u0101js to jau tik bie\u017ei ir sludin\u0101jis: optimiz\u0113jiet produktu aprakstus!<\/p>

Un tom\u0113r to nevar teikt p\u0101r\u0101k bie\u017ei. Sliktas apraksti atst\u0101j ne tikai neprofesion\u0101lu iespaidu un attur klientus. Tie ar\u012b ietekm\u0113 Amazon rangus.<\/p>

Burvju v\u0101rds \u0161eit ir: ATSL\u0112GV\u0100RDI. J\u0101, ar\u012b to SEO \u010dukst\u0113t\u0101js jau sen sludina. Pamatoti.<\/p>

Pamatojoties uz atsl\u0113gv\u0101rdu, Amazon algoritms<\/a> saska\u0146o mekl\u0113\u0161anas piepras\u012bjumus ar produktiem. Tas sal\u012bdzina atsl\u0113gv\u0101rdus, kurus klienti ievada mekl\u0113\u0161anas josl\u0101, ar tiem, kurus tirgot\u0101ji izmanto savos produktu aprakstos. Ir skaidrs, ka jums vajadz\u0113tu censties pan\u0101kt p\u0113c iesp\u0113jas vair\u0101k sakrit\u012bbu.<\/p>

T\u0101tad dodieties uz atsl\u0113gv\u0101rdu izp\u0113ti. Neatkar\u012bgi no t\u0101, vai manu\u0101li vai automatiz\u0113ti ar r\u012bku p\u0113c j\u016bsu izv\u0113les<\/a>. Uzziniet, ko klienti mekl\u0113, un iek\u013caujiet \u0161os atsl\u0113gv\u0101rdus sav\u0101 virsrakst\u0101, punktos un produktu aprakst\u0101 j\u0113gpilni. <\/p>

\"9<\/figure><\/div>

Teksts nav viss. Izmantojiet ar\u012b profesion\u0101las produktu bildes. Galu gal\u0101 reti kur\u0161 p\u0113rk preci, kas ac\u012bmredzami fotograf\u0113ta ar viedt\u0101lruni uz saraut\u0101 gultas ve\u013cas ar kafijas traipiem.<\/p>

Att\u0113ls ir pirmais, kas potenci\u0101lajiem klientiem iekr\u012bt ac\u012bs. \u0160eit ir atsl\u0113gv\u0101rds: CTR, t.i., Click-Through-Rate vai ar\u012b vienk\u0101r\u0161i klik\u0161\u0137u r\u0101d\u012bt\u0101js (bet tas neizklaus\u0101s tik for\u0161i, ka SEO \u010dukst\u0113t\u0101js to izmantotu). Produktu rangam Amazon algoritms \u0146em v\u0113r\u0101 ar\u012b \u0161o r\u0101d\u012bt\u0101ju. Amazon v\u0113las saviem klientiem vienm\u0113r pied\u0101v\u0101t perfektu klientu ce\u013cojumu. Ja produkts tiek bie\u017ei klik\u0161\u0137in\u0101ts, Amazon to redz k\u0101 nor\u0101di, ka daudziem klientiem pat\u012bk tas, ko vi\u0146i redz \u2013 nor\u0101de uz labu produktu.<\/p>

\u0160eit j\u016bs atrad\u012bsiet detaliz\u0113tu rakstu par Amazon SEO<\/a>.<\/p>

4 Ieg\u0101zties cenu c\u012b\u0146\u0101<\/h2>

Skaidrs, ka c\u012b\u0146a par Buy Box ir smaga. Daudzi tirgot\u0101ji un tikai viens lauks. Tur \u0101tri non\u0101k pie cenas, un tirgot\u0101ji cen\u0161as ar taktisk\u0101m cenu piel\u0101go\u0161an\u0101m izsist konkurentus c\u012b\u0146\u0101 par mazo dzelteno lauku.<\/p>

Tas notiek bie\u017ei vair\u0101kk\u0101rt dien\u0101, un Buy Box pe\u013c\u0146a bie\u017ei maks\u0101 diezgan daudz no mar\u017eas.<\/p>

T\u0101p\u0113c jums noteikti j\u0101pa\u013caujas uz Repricer<\/a>, kas c\u012bn\u0101s j\u016bsu lab\u0101. \u0160is gudrais r\u012bks sal\u012bdzina j\u016bsu cenu ar konkurentu cen\u0101m un piel\u0101go j\u016bsu cenu t\u0101, lai j\u016bs izn\u0101ktu k\u0101 uzvar\u0113t\u0101js. Kad j\u016bs esat Buy Box, Repricer ar\u012b sarun\u0101 vislab\u0101ko cenu jums, un j\u016bsu mar\u017ea pieaug.<\/p>

Bet ar\u012b tad, ja j\u016bs neesat konkurenc\u0113 par iepirkumu lauku, j\u016bs varat g\u016bt labumu no automatiz\u0113tajiem pal\u012bgiem. Jo cena un piepras\u012bjums ir saist\u012bti, to vairs nav nepiecie\u0161ams skaidrot. Tagad j\u016bs varat vai nu vienm\u0113r manu\u0101li piel\u0101got savu cenu aktu\u0101lajam piepras\u012bjumam, vai ar\u012b pa\u013cauties uz Repricer, kas to dara j\u016bsu viet\u0101. T\u0101d\u0113j\u0101di j\u016bs varat vienk\u0101r\u0161i noteikt, ka sp\u0113c\u012bga piepras\u012bjuma gad\u012bjum\u0101 tiek noteikta augst\u0101ka cena, bet v\u0101j\u0101ka piepras\u012bjuma gad\u012bjum\u0101 \u2013 zem\u0101ka.<\/p>

Neatkar\u012bgi no t\u0101, kur\u0161 scen\u0101rijs attiecas uz jums, ar Repricer pal\u012bdz\u012bbu j\u016bsu cena vienm\u0113r ir aktu\u0101la un saskan ar pa\u0161reiz\u0113jo tirgus situ\u0101ciju.<\/p>

5 L\u0113ns pieg\u0101de<\/h2>

M\u0113s, klienti, esam nepaciet\u012bgi, un vismaz kop\u0161 Amazon sol\u012bjuma pieg\u0101d\u0101t n\u0101kamaj\u0101 dien\u0101, m\u0113s v\u0113lamies savu pas\u016bt\u012bto preci T\u016aL\u012aT.<\/p>

Viens prieks ir otra b\u0113das. Jo tik \u0101tra pieg\u0101des apstr\u0101de daudziem p\u0101rdev\u0113jiem noz\u012bm\u0113 stresu. Pas\u016bt\u012bjums j\u0101pie\u0146em, r\u0113\u0137ins j\u0101izveido, prece j\u0101iz\u0146em no noliktavas… Un tad v\u0113l ir laiks, ko pieg\u0101des pakalpojumu sniedz\u0113js nepiecie\u0161ams pieg\u0101dei.<\/p>

T\u0101p\u0113c ir b\u016btiski, lai jums blakus b\u016btu sp\u0113c\u012bgs partneris. Lab\u0101k izv\u0113l\u0113ties d\u0101rg\u0101ku, bet profesion\u0101lu pieg\u0101des pakalpojumu sniedz\u0113ju, nek\u0101 ietaup\u012bt nepareiz\u0101 viet\u0101. Kas p\u0113rk l\u0113ti, maks\u0101 divreiz. Visnelabv\u0113l\u012bg\u0101kaj\u0101 gad\u012bjum\u0101, jo klients vairs nev\u0113las pie\u0146emt preci, jo pieg\u0101de ilgst p\u0101r\u0101k ilgi, un vi\u0146\u0161 to var sa\u0146emt pie j\u016bsu konkurentiem \u0101tr\u0101k.<\/p>

V\u0113l viena iesp\u0113ja, k\u0101 optimiz\u0113t savu pieg\u0101di, ir FBA<\/a>. Amazon ir paz\u012bstams ar savu (gandr\u012bz) perfektu pieg\u0101des apstr\u0101di, un uz to j\u016bs varat pa\u013cauties. J\u016bs nos\u016bt\u0101t savu preci uz Amazon, un tur t\u0101 tiek uzglab\u0101ta. Ja klients pas\u016bta vienu no j\u016bsu prec\u0113m, t\u0101 tiek nog\u0101d\u0101ta pie iepako\u0161anas darbinieka no pa\u0161brauco\u0161a plaukta un iepakota. No turienes ce\u013cojums s\u0101kas tie\u0161i pie klienta. Pateicoties milz\u012bgajam produktu skaitam Amazon lo\u0123istikas centros, tie\u0161saistes gigants var izmantot jaun\u0101k\u0101s tehnolo\u0123ijas un pieg\u0101di veikt tik \u0101tri, k\u0101 neviens p\u0101rdev\u0113js.<\/p>

6 Slikta atgrie\u0161anas p\u0101rvald\u012bba<\/h2>
\"9<\/figure><\/div>

Atgrie\u0161anas ir tie\u0161i tikpat iesp\u0113jamas tie\u0161saistes tirdzniec\u012bb\u0101, cik Amen bazn\u012bc\u0101. Kleita, kas modelim pateicoties Photoshop izskat\u0101s lieliski, uz pa\u0161a \u0137erme\u0146a tom\u0113r neizskat\u0101s tik apburo\u0161i. Kausa pieg\u0101de nav iztur\u0113jusi tik labi un tas ierodas vair\u0101kos gabalos. Viss tas tiktu paman\u012bts fiziskaj\u0101 tirdzniec\u012bb\u0101 pirms pirkuma vai ar\u012b b\u016btu pa\u0161a vainas d\u0113\u013c.
Klienti uzticas jums, kad vi\u0146i p\u0113rk j\u016bsu preci. \u012apa\u0161i tad, ja prece tiek iepriek\u0161 apmaks\u0101ta. \u0160is uztic\u0113\u0161an\u0101s ir jau nedaudz boj\u0101ta ar atgrie\u0161anas iemeslu. Ar labu atgrie\u0161anas p\u0101rvald\u012bbu j\u016bs to varat atkal labot.<\/p>

Bet ne tikai tas: Amazon \u0146em v\u0113r\u0101 da\u017eus r\u0101d\u012bt\u0101jus, nosakot iepirkumu lauka uzvar\u0113t\u0101ju<\/a>. Ja j\u016bsu klienti nav apmierin\u0101ti ar j\u016bsu atgrie\u0161anas p\u0101rvald\u012bbu, tas negat\u012bvi ietekm\u0113 j\u016bsu iesp\u0113jas Buy Box.<\/p>

Veidojiet atgrie\u0161anu p\u0113c iesp\u0113jas vienk\u0101r\u0161\u0101ku un nebaidieties pie\u0146emt atgrie\u0161anas \u2013 varb\u016bt pat esiet nedaudz d\u0101sns. Klienti jums to pateiks ar lab\u0101m atsauksm\u0113m un ieteikumiem. Un j\u016bsu bizness g\u016bs labumu, ja j\u016bs iekarosiet Buy Box.<\/p>

Vai ar\u012b j\u016bs varat to padar\u012bt v\u0113l viegl\u0101k un nodot \u0161o nepat\u012bkamo uzdevumu Amazon. FBA pakalpojums ietver ne tikai pieg\u0101di un uzglab\u0101\u0161anu. Ar\u012b atgrie\u0161anas p\u0101rvald\u012bba ir iek\u013cauta (Juhu!).<\/p>

7 Slikts vai pat nelaipns klientu atbalsts<\/h2>

Nu, vai var saukt par atbalstu sliktu vai nelaipnu klientu atbalstu, ir cits jaut\u0101jums. Neatkar\u012bgi no t\u0101, vai tas ir jaut\u0101jums par produktiem vai probl\u0113mas ar pas\u016bt\u012bjumiem. Klienti v\u0113r\u0161as pie jums un mekl\u0113 kompetentu, laipnu kontaktpersonu.<\/p>

\u012apa\u0161i, ja j\u016bs tiekat kontakt\u0113ts sakar\u0101 ar probl\u0113mu, jums nevajadz\u0113tu v\u0113l vair\u0101k pievienot degvielu ugunij, b\u016bdams nelaipns. Noteikti tas nav vienm\u0113r viegli. Kur\u0161 gan v\u0113las palikt laipns, ja vi\u0146\u0161 tiek apvainots? Bet j\u016bs b\u016bsiet p\u0101rsteigti, cik daudz var pan\u0101kt laipna, saproto\u0161a attieksme. Bie\u017ei vien t\u0101 pat nomierina.<\/p>

Bet j\u016bs noteikti to zin\u0101t un jau pielietojat?<\/p>

Blakus laipn\u012bbai ir svar\u012bga ar\u012b laba sasniedzam\u012bba. M\u0113s visi paz\u012bstam briesm\u012bgo gaid\u012b\u0161anas m\u016bziku v\u0113l slikt\u0101k\u0101 kvalit\u0101t\u0113, kas gandr\u012bz liek uzreiz nolikt klausuli. Ja v\u0113l n\u0101k kl\u0101t garas gaid\u012b\u0161anas reizes (un ausu s\u0101pes), tas nav tie\u0161i pozit\u012bva pieredze ar klientu atbalstu.<\/p>

No otras puses, ir ar\u012b kaitino\u0161i, ja j\u016bs nos\u016bt\u0101t e-pastu atbalstam un ned\u0113\u013c\u0101m ilgi nesa\u0146emat atbildi<\/a>.<\/p>

Tom\u0113r ar\u012b \u0161eit nav runa tikai par to, lai iepriecin\u0101tu klientus. Ar\u012b j\u016bsu pan\u0101kumu iesp\u0113jas attiec\u012bb\u0101 uz Buy Box ir atkar\u012bgas no t\u0101. V\u0113lreiz: Amazon klientam ir pirmaj\u0101 viet\u0101. (Labi, tas paties\u012bb\u0101 atkal ir par to, lai iepriecin\u0101tu klientus. Indirekti.)<\/p>

\"Atsauksmes<\/figure><\/div>

Ja klientu piepras\u012bjumi netiek atbild\u0113ti 24 stundu laik\u0101 \u2013 neatkar\u012bgi no t\u0101, vai tas ir br\u012bvdien\u0101s, atva\u013cin\u0101jum\u0101 vai sv\u0113tku dien\u0101 \u2013 j\u016bsu iesp\u0113jas ieg\u016bt Buy Box samazin\u0101s.<\/p>

Kas nev\u0113las pak\u013caut sevi visam \u0161im, var ar\u012b pa\u013cauties uz FBA. T\u0101d\u0113j\u0101di klienti tiek tie\u0161i savienoti ar Amazon klientu apkalpo\u0161anu, un j\u016bs varat attiec\u012bb\u0101 uz to mier\u012bgi atp\u016bsties.<\/p>

8 Izvair\u012bties no FBA atmaks\u0101m<\/h2>

Ja izlas\u0101t p\u0113d\u0113jos punktus, \u0161\u0137iet, ka FBA ir lieliska lieta. T\u0101 ar\u012b ir! Bet ar\u012b \u0161eit ir \u0113nas puses.<\/p>

Amazon lo\u0123istikas centros ir diezgan trauksmaina. Preces tiek nos\u016bt\u012btas, kr\u0101jumi tiek papildin\u0101ti, atgrie\u0161anas tiek pie\u0146emtas… Ir skaidrs, ka var rasties k\u013c\u016bdas \u2013 un tas ir ar\u012b pie\u0146emami. Neviens nav perfekts \u2013 ar\u012b Amazon ne. Daudz svar\u012bg\u0101k ir, lai \u0161\u012bs k\u013c\u016bdas tiktu atkl\u0101tas. T\u0101p\u0113c FBA tirgot\u0101ji sa\u0146em zi\u0146ojumus par visiem FBA procesiem. \u0160ie zi\u0146ojumi vienm\u0113r j\u0101analiz\u0113 un j\u0101p\u0101rbauda uz k\u013c\u016bd\u0101m. Tom\u0113r tas var \u0101tri k\u013c\u016bt par milz\u012bgu uzdevumu un daudziem FBA lietot\u0101jiem p\u0101raugt p\u0101ri galvai. Jo nav tikai sare\u017e\u0123\u012btie zi\u0146ojumi pa\u0161i par sevi. Jums ar\u012b j\u0101atv\u0113l laiks tam. Un kur\u0161 to var at\u013cauties ikdienas darb\u0101?<\/p>

T\u0101p\u0113c katrs FBA lietot\u0101js var pa\u013cauties uz automatiz\u0101ciju. Lost & Found Amazon<\/a> autom\u0101tiski p\u0101rskata visus FBA zi\u0146ojumus un mekl\u0113 tajos radu\u0161\u0101s k\u013c\u016bdas. \u0160\u012bs k\u013c\u016bdas tiek nekav\u0113joties sagatavotas kop\u0113\u0161anai un pieejamas. No vienas puses, j\u016bs t\u0101d\u0113j\u0101di nekav\u0113joties varat saprast procesus, un, no otras puses, jums tiek ietaup\u012bts liels darbs. Jo vien\u012bgais, kas jums tad v\u0113l j\u0101dara, ir p\u0101rs\u016bt\u012bt iepriek\u0161 sagatavoto tekstu Seller Central un nospiest “nos\u016bt\u012bt”.<\/p>

\u201eSELLERLOGIC Lost & Found ir \u012bsts bezdomu jaut\u0101jums. Un ne tikai ekonomisk\u0101 zi\u0146\u0101. Zemas izmaksas, r\u012bks, tehnolo\u0123ija aiz t\u0101, sniegtie pakalpojumi un komanda aiz t\u0101, vienk\u0101r\u0161i viss veicina to, ka m\u0113s esam piln\u012bgi apmierin\u0101ti.\u201c, t\u0101 saka Lost & Found klients Aleksandrs Charatzoglou.<\/a><\/p>

9 Neizvietot rekl\u0101mas<\/h2>

Tas var \u0161\u0137ist nedaudz d\u012bvaini pirmaj\u0101 mirkl\u012b. Galu gal\u0101 rekl\u0101ma ir vair\u0101k dom\u0101ta lielajiem uz\u0146\u0113mumiem, un tam vismaz j\u0101pie\u0146em Tomass Millers, kur\u0161 mums izskaidro, kas mums tie\u0161i nepiecie\u0161ams.<\/p>

Tom\u0113r \u0161is att\u0113ls neatbilst realit\u0101tei. M\u0113s katru dienu saskaramies ar daudz vair\u0101k rekl\u0101m\u0101m, nek\u0101 dom\u0101jam. Tikai tas netiek saukts par rekl\u0101mu, bet gan par rekl\u0101m\u0101m (Ads).<\/p>

Paskatieties apk\u0101rt Amazon. Jums neb\u016bs ilgi j\u0101mekl\u0113, lai atrastu produktu vai pat veselu z\u012bmolu, kas ir apz\u012bm\u0113ta ar neman\u0101mu pel\u0113ku tekstu ar v\u0101rdu \u201esponsoriz\u0113ts\u201c \u2013 viegli paman\u0101ms un \u0101tri uztverams k\u0101 organiskais mekl\u0113\u0161anas rezult\u0101ts.<\/p>

\u201eSponsoriz\u0113ts\u201c noz\u012bm\u0113, ka p\u0101rdev\u0113js maks\u0101, lai vi\u0146a produkts vai z\u012bmols tiktu r\u0101d\u012bts visaugst\u0101k mekl\u0113\u0161anas rezult\u0101tos. Ja paskat\u0101s v\u0113l uzman\u012bg\u0101k, paman\u012bsiet, ka pirm\u0101s rindas mekl\u0113\u0161anas rezult\u0101tos ir pilnas ar ieg\u0101d\u0101tiem rezult\u0101tiem. Tas ir labs dar\u012bjums Amazon. Vien\u012bgi ASV tirg\u016b e-komercijas gigants 2019. gad\u0101 var\u0113ja re\u0123istr\u0113t ie\u0146\u0113mumus 10 miljardu ASV dol\u0101ru apm\u0113r\u0101.<\/a> Ja \u0161\u012b summa j\u016bs v\u0113l nav p\u0101rsteigusi, tad j\u0101saka: tas ir pieaugums par vair\u0101k nek\u0101 33% sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu.<\/p>

Papildus sponsoriz\u0113taj\u0101m rekl\u0101m\u0101m j\u016bs varat ieg\u016bt ar\u012b veiktsp\u0113jas mar\u0137\u0113jumus (Bestseller un Amazon\u2019s Choice), kas j\u016bs ar\u012b novieto augst\u0101k mekl\u0113\u0161anas rezult\u0101tos.<\/a><\/p>

Secin\u0101jums<\/h2>
\"9<\/figure><\/div>

Ir daudz j\u0101\u0146em v\u0113r\u0101, kad uzs\u0101k e-komercijas piedz\u012bvojumu. No cen\u0101m l\u012bdz piepras\u012bjumam un produktu m\u0101rketingam. Tom\u0113r, ja esat apzin\u0101jies iesp\u0113jamos k\u013c\u016bdas, j\u016bs varat t\u0101s viegli izvair\u012bties un uzs\u0101kt savu biznesu.<\/p>

Jo vis\u0101m k\u013c\u016bd\u0101m ir viena kop\u012bga iez\u012bme: t\u0101s padara j\u016bs sal\u012bdzin\u0101jum\u0101 ar citiem pied\u0101v\u0101t\u0101jiem maz\u0101k interesantus. T\u0101d\u0113\u013c par\u0101diet, cik labi j\u016bs un j\u016bsu pied\u0101v\u0101jums esat, nodro\u0161inot labu klientu ce\u013cojumu, lai potenci\u0101lie pirc\u0113ji labpr\u0101t k\u013c\u016btu par j\u016bsu klientiem! M\u0113s ceram, ka var\u0113j\u0101m jums pal\u012bdz\u0113t!<\/p>

Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 Gajus \u2013 stock.adobe.com \/ \u00a9 VectorMine \u2013 stock.adobe.com \/ Ekr\u0101nuz\u0146\u0113mums @ GoogleTrends \/ \u00a9 Grispb \u2013 stock.adobe.com \/ \u00a9 \u041b\u0435\u043e\u043d\u0438\u0434 \u041a\u0440\u0430\u0432\u0447\u0443\u043a \u2013 stock.adobe.com \/ \u00a9 Olga \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Gandr\u012bz neviena cita joma neatver tirgot\u0101jiem tik pla\u0161u m\u0113r\u0137auditoriju k\u0101 Amazon. Tom\u0113r, kur ir daudz klientu, tur ir ar\u012b liela konkurence. T\u0101d\u0113\u013c ir svar\u012bgi, lai j\u016bs sp\u0113tu nostiprin\u0101ties ar savu biznesu un nodro\u0161in\u0101tu izcilu klientu pieredzi. Tas attiecas ne tikai uz Buy Box, bet ar\u012b uz mekl\u0113\u0161anas rezult\u0101tiem, jo \u012bpa\u0161i t\u0101dos tirgos k\u0101 Amazon konkurence<\/p>\n","protected":false},"author":5,"featured_media":923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"\n9 k\u013c\u016bdas, kuras Amazon p\u0101rdev\u0113jiem vajadz\u0113tu izvair\u012bties, lai b\u016btu veiksm\u012bgi<\/title>\n<meta name=\"description\" content=\"Daudzi tie\u0161saistes p\u0101rdev\u0113ji pie\u013cauj izvair\u0101mas k\u013c\u016bdas Amazon. 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