{"id":111333,"date":"2021-07-27T08:36:00","date_gmt":"2021-07-27T08:36:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/kas-ir-amazon-attribution-ka-saprast-klienta-celu-optimizet-savu-reklamu-un-palielinat-pardosanu\/"},"modified":"2021-07-27T08:36:00","modified_gmt":"2021-07-27T08:36:00","slug":"kas-ir-amazon-attribution-ka-saprast-klienta-celu-optimizet-savu-reklamu-un-palielinat-pardosanu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/kas-ir-amazon-attribution-ka-saprast-klienta-celu-optimizet-savu-reklamu-un-palielinat-pardosanu\/","title":{"rendered":"Kas ir Amazon Attribution? K\u0101 saprast klienta ce\u013cu, optimiz\u0113t savu rekl\u0101mu un palielin\u0101t p\u0101rdo\u0161anu"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-179895-identifier\">Rekl\u0101mas izvieto\u0161ana Amazon ir viena lieta, bet g\u016bt pan\u0101kumus no \u0161\u012bs rekl\u0101mas ir pavisam cita. Galu gal\u0101 lab\u0101k\u0101 kampa\u0146a ar Maiku Taisonu k\u0101 varoni jums neko nedos, ja t\u0101 nesasniedz j\u016bsu m\u0113r\u0137auditoriju \u2013 piem\u0113ram, ja j\u016bs p\u0101rdodat roz\u0101 nagu lakas maz\u0101m princesei.<\/p><p class=\"theme-wp-block gb-responsive-13829-identifier\">Atz\u012bstu, \u0161is piem\u0113rs ir nedaudz ekstr\u0113ms, bet m\u0113r\u0137auditorijai piel\u0101gotas rekl\u0101mas noz\u012bme ir neapstr\u012bdama. Tie\u0161i \u0161eit jums k\u0101 tirgus p\u0101rdev\u0113jam ien\u0101k sp\u0113l\u0113 Amazon Attribution. Ar \u0161o programmu jums jau k\u0101du laiku ir iesp\u0113ja ieg\u016bt svar\u012bgus ieskatus par j\u016bsu rekl\u0101mas kampa\u0146u efektivit\u0101ti. Apskat\u012bsim \u0161o pakalpojumu tuv\u0101k.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-222620-identifier\">Kas ir <strong>Amazon Attribution?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-324567-identifier\">Amazon Attribution programma ir da\u013ca no <a href=\"\/lv\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> (t\u0101 ar\u012b saucama par Amazon AMS) un sniedz jums ieskatu par j\u016bsu rekl\u0101mas pas\u0101kumu efektivit\u0101ti, kurus j\u016bs izvietojat \u0101rpus Amazon. Tas var b\u016bt, piem\u0113ram, e-pasta kampa\u0146as, soci\u0101lo mediju rekl\u0101mas vai ar\u012b Google Ads.<\/p><p class=\"theme-wp-block gb-responsive-223590-identifier\">\u0160\u012b anal\u012bzes r\u012bka galvenais m\u0113r\u0137is ir noteikt, k\u0101du da\u013cu j\u016bsu rekl\u0101mas uz Non-Amazon kan\u0101liem veido produkta p\u0101rdo\u0161an\u0101 un sal\u012bdzin\u0101t da\u017e\u0101das rekl\u0101mas platformas, rekl\u0101mas un form\u0101tus.<\/p><p class=\"theme-wp-block gb-responsive-452509-identifier\">Turkl\u0101t tagad ir iesp\u0113jams izsekot ar\u012b ierakstu, emu\u0101ru un citu organisko m\u0101rketinga pas\u0101kumu pan\u0101kumus attiec\u012bb\u0101 uz j\u016bsu p\u0101rdo\u0161anu.<\/p><p class=\"theme-wp-block gb-responsive-861664-identifier\">Amazon Attribution balst\u0101s uz trim strat\u0113\u0123isk\u0101m kolonn\u0101m.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-575219-identifier\">Kolonna #1: Nov\u0113rt\u0113t<\/h3><p class=\"theme-wp-block gb-responsive-444923-identifier\">Ja v\u0113laties veiksm\u012bgi reklam\u0113ties \u0101rpus Amazon, jums j\u0101analiz\u0113, k\u0101du efektu \u0161\u012bs rekl\u0101mas aktivit\u0101tes rada. Tas ietilpst pirmaj\u0101 kolonn\u0101.<\/p><p class=\"theme-wp-block gb-responsive-818858-identifier\">Amazon Attribution par\u0101da, ko Facebook Ads, Google Ads utt. jums patie\u0161\u0101m nes. T\u0101d\u0113j\u0101di j\u016bs varat noteikt, uz kur\u0101m rekl\u0101mas form\u0101m j\u016bsu klienti rea\u0123\u0113 un uz kur\u0101m platform\u0101m vi\u0146i ir akt\u012bvi. Var b\u016bt, ka Facebook Ads citiem tie\u0161saistes tirgot\u0101jiem nes milz\u012bgus pan\u0101kumus, bet j\u016bsu konkr\u0113t\u0101 m\u0113r\u0137auditorija uz to visp\u0101r vai tikai nedaudz rea\u0123\u0113, jo vi\u0146i vair\u0101k izmanto Tik Tok. Turpin\u0101t ieguld\u012bt \u0161aj\u0101 rekl\u0101mas platform\u0101 b\u016btu nerentabli.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-51184-identifier\">Kolonna #2: Optimiz\u0113t<\/h3><p class=\"theme-wp-block gb-responsive-316946-identifier\">Tagad, kad j\u016bs zin\u0101t, kuri kan\u0101li un form\u0101ti piesaista j\u016bsu m\u0113r\u0137auditoriju, ir laiks optimiz\u0113t \u2013 tas ir Amazon Attribution otr\u0101 kolonna.<\/p><p class=\"theme-wp-block gb-responsive-705081-identifier\">Izmantojot piepras\u012bjuma rekl\u0101mas anal\u012bzes, kampa\u0146as var optimiz\u0113t pat to norises laik\u0101. T\u0101d\u0113j\u0101di j\u016bs varat iev\u0113rojami palielin\u0101t ietekmi un efektivit\u0101ti.<\/p><p class=\"theme-wp-block gb-responsive-551326-identifier\">\u0160aj\u0101 sol\u012b galvenok\u0101rt ir j\u0101orient\u0113 tie\u0161saistes kampa\u0146as uz m\u0113r\u0137auditoriju. Tam pal\u012bdz\u0113s daudzveid\u012bg\u0101s anal\u012bzes no Amazon Attribution mode\u013ca.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-174863-identifier\">Kolonna #3: Pl\u0101not<\/h3><p class=\"theme-wp-block gb-responsive-505181-identifier\">Tre\u0161\u0101 kolonna \u013cauj jums pl\u0101not savus n\u0101kotnes m\u0101rketinga pas\u0101kumus. Ar Amazon Attribution j\u016bs uzzin\u0101siet, kuras no j\u016bsu m\u0113r\u0137auditorij\u0101m un strat\u0113\u0123ij\u0101m nodro\u0161ina maksim\u0101lo ieguld\u012bjumu atdevi (ROI). Turkl\u0101t da\u017e\u0101das nos\u0113\u0161an\u0101s lapas \u013cauj ieg\u016bt daudzveid\u012bgu inform\u0101ciju par j\u016bsu klientiem un vi\u0146u pirk\u0161anas uzved\u012bbu. Tas ar\u012b sniedz inform\u0101ciju par to, kuri form\u0101ti vislab\u0101k piesaista j\u016bsu m\u0113r\u0137auditoriju.<\/p><p class=\"theme-wp-block gb-responsive-481085-identifier\">Ar Amazon Attribution konsoli var lejupiel\u0101d\u0113t ar\u012b zi\u0146ojumus, kas satur inform\u0101ciju par Amazon konversij\u0101m. Konversij\u0101 ietilpst, piem\u0113ram, produktu detaliz\u0113t\u0101s lapas skat\u012bjumi (t\u0101 ar\u012b saukti par detaliz\u0113t\u0101s lapas skat\u012bjumu, \u012bsi DPV), produktu pievieno\u0161ana iepirkumu grozam un pabeigtie pirkumi.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-960520-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-39549-identifier\">Amazon Attribution nesniedz inform\u0101ciju par to, cik labi ieraksti cit\u0101s platform\u0101s tiek uztverti, bet gan par to, k\u0101 tie ietekm\u0113 j\u016bsu klientu pirk\u0161anas uzved\u012bbu, noklik\u0161\u0137inot uz j\u016bsu rekl\u0101m\u0101m un non\u0101kot j\u016bsu produktu lap\u0101s vai z\u012bmolu veikalos. Ja j\u016bs interes\u0113 &#8220;pat\u012bk&#8221; un mijiedarb\u012bba soci\u0101lajos medijos, jums vajadz\u0113tu ieg\u0101d\u0101ties attiec\u012bgu soci\u0101lo mediju r\u012bku. Turkl\u0101t t\u0101 noz\u012bme ir ierobe\u017eota uz klientu kust\u012bb\u0101m un trafiku \u0101rpus Amazon.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-701247-identifier\">Kas var izmantot Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-254620-identifier\">V\u0101cij\u0101 \u0161obr\u012bd visi profesion\u0101lie p\u0101rdev\u0113ji, kuri ir re\u0123istr\u0113ju\u0161i savu z\u012bmolu Amazon z\u012bmolu re\u0123istr\u0101, var izmantot \u0161o r\u012bku. Ar\u012b a\u0123ent\u016br\u0101m ir piek\u013cuve \u0161im pakalpojumam. Lai piek\u013c\u016btu programmai, varat izmantot vai nu pa\u0161apkalpo\u0161an\u0101s konsoli, vai speci\u0101lu r\u012bku Amazon Attribution, kas ir piesaist\u012bts Amazon Advertising API.<\/p><p class=\"theme-wp-block gb-responsive-472868-identifier\">Tom\u0113r konsole nav pieejama visiem tirgiem. To var izmantot Eirop\u0101 (iz\u0146emot N\u012bderlandi un Zviedriju), k\u0101 ar\u012b ASV un Kan\u0101das tirg\u016b.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-569169-identifier\">Cik maks\u0101 Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-301731-identifier\">Anal\u012bzes r\u012bks \u0161obr\u012bd ir pieejams bez maksas. Interesenti tirgot\u0101ji var piek\u013c\u016bt Amazon Attribution, izmantojot pa\u0161apkalpo\u0161an\u0101s konsoli vai Amazon Ads partnerus. Amazon Attribution saiti uz j\u016bsu konsoli j\u016bs sa\u0146emsiet pa e-pastu, kad esat re\u0123istr\u0113jies.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-376674-identifier\">K\u0101 darbojas Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-840114-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg\" alt=\"Kas ir Amazon Attribution? T\u0101 saprotiet savu klientu ce\u013cojumu.\" class=\"wp-image-56104\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090233\/what-is-amazon-attribution.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-956181-identifier\">Amazon Attribution izmanto tagus, lai izsekotu klientu uzved\u012bbu, kuri ir noklik\u0161\u0137in\u0101ju\u0161i uz j\u016bsu rekl\u0101mas \u0101rpus tirgus. \u0160o tagu jums j\u0101piestiprina pie j\u016bsu rekl\u0101mas m\u0113r\u0137a URL. Tagad Amazon var pie\u0161\u0137irt konkr\u0113tas rekl\u0101mas uzved\u012bbu. Starp citu, Amazon Attribution ar\u012b izseko, k\u0101 uzvedas klienti, kuri nep\u0113rk j\u016bsu produktus. T\u0101d\u0113j\u0101di j\u016bs varat prec\u012bzi izsekot, kur\u0101 punkt\u0101 klientu ce\u013cojum\u0101 potenci\u0101lie pirc\u0113ji izkr\u012bt un str\u0101d\u0101t pie \u0161\u012bm v\u0101jaj\u0101m viet\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-267507-identifier\">Pamat\u0101 Amazon Attribution princips ir l\u012bdz\u012bgs UTM parametriem, ko izmanto Google Analytics izseko\u0161anai.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-748916-identifier\">Kurus KPI j\u016bs varat ieg\u016bt ar Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-827163-identifier\">Ja j\u016bs v\u0113laties izmantot Amazon Attribution, jums j\u0101seko noteiktiem KPI. \u0160ie r\u0101d\u012bt\u0101ji jums atkl\u0101j, k\u0101 konkr\u0113ta rekl\u0101ma, platforma, m\u0113r\u0137auditorija utt. darbojas. Tajos ietilpst, piem\u0113ram, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-181238-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-336678-identifier\">\u2026 iespaidi, kas jums atkl\u0101j, cik daudz lietot\u0101ju ir redz\u0113ju\u0161i rekl\u0101mu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-229276-identifier\">\u2026 klik\u0161\u0137u r\u0101d\u012bt\u0101js, kas nor\u0101da uz kop\u0113jo klik\u0161\u0137u skaitu, ko rad\u012bjusi konkr\u0113ta rekl\u0101ma.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12409-identifier\">\u2026 lapu skat\u012bjumi jeb DPV, kas ir saist\u012bti ar atrib\u016bcijas tagu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-435103-identifier\">\u2026 pievieno\u0161anas skaits (ATC), kas nor\u0101da, cik reizes produkts ir pievienots iepirkumu grozam.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-53350-identifier\">\u2026 pirkumi, kas radu\u0161ies no rekl\u0101mas pas\u0101kuma.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-952864-identifier\">\u2026 kop\u0113jais apgroz\u012bjums, ko rekl\u0101ma ir rad\u012bjusi p\u0101rdo\u0161anas rezult\u0101t\u0101 reklam\u0113tajam produktam.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-140304-identifier\">K\u0101 izveidot tagus Amazon Attribution?<\/h3><p class=\"theme-wp-block gb-responsive-184976-identifier\">P\u0113c pieteik\u0161an\u0101s Amazon Attribution konsol\u0113 lietot\u0101jiem j\u0101izveido mape, kur\u0101 tiks saglab\u0101tas kampa\u0146as. P\u0113c tam lietot\u0101ji var pievienot produktus (vai to ASIN), kurus pl\u0101nots reklam\u0113t un izsekot.<\/p><p class=\"theme-wp-block gb-responsive-50535-identifier\">R\u012bks p\u0113c tam izveido URL tagus, kurus jums j\u0101nor\u0101da kop\u0101 ar m\u0113r\u0137a URL Amazon \u0101r\u0113j\u0101s rekl\u0101m\u0101s, lai klientus var\u0113tu attiec\u012bgi izsekot. Tom\u0113r tagus vajadz\u0113tu izmantot tikai tad, ja saite tie\u0161i ved uz attiec\u012bgo produkta detaliz\u0113to lapu.<\/p><p class=\"theme-wp-block gb-responsive-235214-identifier\">Tom\u0113r pirms s\u0101kat, jums j\u0101dom\u0101 par to, ko tie\u0161i v\u0113laties izsekot ar Amazon Attribution. Vai vis\u0101m Facebook rekl\u0101m\u0101m vajadz\u0113tu b\u016bt vienam tagam, bet vis\u0101m Google rekl\u0101m\u0101m citam? Tad j\u016bs varat labi sal\u012bdzin\u0101t \u0161\u012bs divas platformas. Varb\u016bt j\u016bs v\u0113laties ar\u012b atsevi\u0161\u0137i analiz\u0113t konkr\u0113tus rekl\u0101mas form\u0101tus, lai redz\u0113tu, k\u0101 tie ietekm\u0113 j\u016bsu m\u0113r\u0137auditoriju. Tad jums b\u016bs j\u0101izmanto da\u017e\u0101di tagi attiec\u012bgaj\u0101m rekl\u0101m\u0101m.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-859846-identifier\">K\u0101das priek\u0161roc\u012bbas jums sniedz piek\u013cuve Amazon Attribution?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-283824-identifier\"><img decoding=\"async\" width=\"844\" height=\"563\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg\" alt=\"Pat ja tirgot\u0101jiem pieder vair\u0101k nek\u0101 viena z\u012bmola, Amazon Attribution ir izmantojams. Beta f\u0101ze ir pabeigta.\" class=\"wp-image-56107\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-407x271.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta-768x512.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/13090349\/brand-amazon-attribution-beta.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-864412-identifier\">Tie\u0161saistes gigants sola, ka \u0161is r\u012bks palielin\u0101s j\u016bsu p\u0101rdo\u0161anas apjomus un maksimiz\u0113s ROI. Gad\u012bjumu izp\u0113t\u0113 no <a href=\"https:\/\/advertising.amazon.com\/en-us\/blog\/introducing-amazon-attribution?ref_=a20m_us_p_attr_prmrntr\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Premier Nutrition<\/a> vi\u0146i pat zi\u0146o par 96 % p\u0101rdo\u0161anas pieaugumu sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo ceturksni un 322 % sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu, izmantojot Amazon Attribution.<\/p><p class=\"theme-wp-block gb-responsive-260659-identifier\">Tom\u0113r, vai j\u016bs tagad tr\u012bsk\u0101r\u0161ojat savus p\u0101rdo\u0161anas apjomus, ir cits jaut\u0101jums. Fakts ir t\u0101ds, ka papildu datu apjoms jums vajadz\u0113tu \u013caut izdar\u012bt prec\u012bzus secin\u0101jumus. Jo t\u0101d\u0113j\u0101di j\u016bs varat noskaidrot, kas j\u016bsu klientus piesaista vai kas vi\u0146us attur no pirkuma l\u0113muma. Ar \u0161o zin\u0101\u0161anu pal\u012bdz\u012bbu j\u016bs varat izcelt savas stipr\u0101s puses un nov\u0113rst v\u0101j\u0101s vietas. Abas \u0161\u012bs darb\u012bbas noved\u012bs pie augst\u0101kiem p\u0101rdo\u0161anas apjomiem.<\/p><p class=\"theme-wp-block gb-responsive-137113-identifier\">J\u0101atz\u012bm\u0113, ka pat\u012bkams blakus efekts ir tas, ka j\u016bsu kampa\u0146as, kas optimiz\u0113tas, pamatojoties uz Amazon Attribution datiem, netie\u0161i veicina ar\u012b lab\u0101ku organisko rangojumu. Jo vair\u0101k klientu apmekl\u0113 un konvert\u0113 j\u016bsu produktu lapas, jo lab\u0101k Amazon <a href=\"\/lv\/blog\/wie-funktioniert-eigentlich-der-amazon-algorithmus\/\">algoritms<\/a> nov\u0113rt\u0113 j\u016bsu sniegumu un attiec\u012bgi rangos j\u016bs augst\u0101k.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-837359-identifier\">Lab\u0101k\u0101 prakse: p\u0101rdo\u0161anas apjoma palielin\u0101\u0161ana ar Amazon Attribution<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293690-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-627552-identifier\"><strong>Izprotiet r\u012bku:<\/strong> J\u016bs pamat\u0101 nevarat neko saboj\u0101t. T\u0101p\u0113c dro\u0161i s\u0101ciet ar vienk\u0101r\u0161u sist\u0113mu, lai saprastu r\u012bku, piem\u0113ram, ar vienu tagu katrai rekl\u0101mas platformai, un eksperiment\u0113jiet ar rezult\u0101tiem.<\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-375353-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-311596-identifier\"><strong>Izmantojiet da\u017e\u0101dus tagus katrai rekl\u0101mai:<\/strong> Kad esat iepazinies ar sist\u0113mu, varat p\u0101riet uz da\u017e\u0101du tagu izmanto\u0161anu katrai rekl\u0101mai. T\u0101d\u0113j\u0101di j\u016bs varat ieg\u016bt detaliz\u0113t\u0101kus ieskatus.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-457775-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-553601-identifier\"><strong>Invest\u0113jiet un optimiz\u0113jiet:<\/strong> Tagad j\u016bs varat noskaidrot, kuras no j\u016bsu rekl\u0101mas aktivit\u0101t\u0113m \u0101rpus Amazon labi darbojas un kuras vair\u0101k atpaliek no gaid\u012bt\u0101. Ieguldiet vair\u0101k bud\u017eeta sp\u0113c\u012bgaj\u0101s kampa\u0146\u0101s un optimiz\u0113jiet v\u0101j\u0101s kampa\u0146as.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18900-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-207764-identifier\"><strong>Izmantojiet A\/B testus<\/strong> kop\u0101 ar Amazon Attribution: t\u0101d\u0113j\u0101di j\u016bs varat noskaidrot, k\u0101du ietekmi rada maz\u0101kas izmai\u0146as \u2013 piem\u0113ram, tekst\u0101 vai rekl\u0101mas dizain\u0101.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-959879-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-541955-identifier\"><strong>Optimiz\u0113jiet savu saturu:<\/strong> Iesp\u0113jams, ka j\u016bsu rekl\u0101mas nav sliktas, ta\u010du p\u0113c DPV reti seko ATC vai pat pirkums. Tad vai nu j\u016bsu rekl\u0101ma m\u0113r\u0137a URL nav pietiekami atbilsto\u0161a, vai ar\u012b j\u016bsu produkta detaliz\u0113t\u0101 lapa, tostarp j\u016bsu <a href=\"\/lv\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ saturs<\/a>, prasa nelielu uzlabo\u0161anu.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-638883-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-278001-identifier\"><strong>Izmantojiet retargeting:<\/strong> J\u016bs redzat, ka rekl\u0101ma darbojas un j\u016bsu produkta lapa akt\u012bvi \u0123ener\u0113 ATC, bet pirkumi atst\u0101j ko v\u0113l\u0113ties? Tad var\u0113tu b\u016bt v\u0113rts v\u0113lreiz uzrun\u0101t \u0161os klientus, lai p\u0101rliecin\u0101tu vi\u0146us par pirkumu. <a href=\"\/lv\/blog\/amazon-retargeting\/\">Ar\u012b tam Amazon pied\u0101v\u0101 risin\u0101jumu ar retargeting<\/a>.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-681733-identifier\">Secin\u0101jums<\/h2><p class=\"theme-wp-block gb-responsive-558706-identifier\">Ar Amazon Attribution tie\u0161saistes gigants ir rad\u012bjis iesp\u0113ju, kas \u013cauj tirgot\u0101jiem izsekot rekl\u0101mas kampa\u0146u efektus \u0101rpus tirgus. Taj\u0101 autom\u0101tiski \u0123ener\u0113tie tagi tiek pievienoti rekl\u0101m\u0101 izmantotajai m\u0113r\u0137a URL, caur kuru programma var izsekot potenci\u0101lo klientu darb\u012bb\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-972161-identifier\">Ja j\u016bs reklam\u0113jat \u0101rpus Amazon, Amazon Attribution ir oblig\u0101ts. Jo t\u0101d\u0113j\u0101di j\u016bs varat nodro\u0161in\u0101t, ka j\u016bsu rekl\u0101ma sasniedz j\u016bsu m\u0113r\u0137auditoriju. J\u016bs varat att\u012bst\u012bt lab\u0101kos veiktsp\u0113jas r\u0101d\u012bt\u0101jus un nov\u0113rst v\u0101j\u0101s vietas. Izmantojiet ieskatus no j\u016bsu m\u0113r\u0137auditorijas uzved\u012bbas. Kur\u0101 punkt\u0101 klientu ce\u013cojum\u0101 konversija apst\u0101jas? Tas daudz atkl\u0101j par j\u016bsu optimiz\u0101cijas iesp\u0113j\u0101m. Ilgtermi\u0146\u0101 j\u016bs \u0161\u0101d\u0101 veid\u0101 g\u016bsiet liel\u0101ku apgroz\u012bjumu un palielin\u0101siet ROI sav\u0101m tie\u0161saistes kampa\u0146\u0101m.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-78884-identifier\">Bie\u017ei uzdotie jaut\u0101jumi<\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726218334929\"><strong class=\"schema-faq-question\"><strong>Kas ir Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon Attribution ir anal\u012bzes r\u012bks, ar kuru tirgus p\u0101rdev\u0113ji var sekot sav\u0101m rekl\u0101mas aktivit\u0101t\u0113m platform\u0101s \u0101rpus Amazon. T\u0101d\u0113j\u0101di var izm\u0113r\u012bt KPI, piem\u0113ram, rekl\u0101mas impresijas un klik\u0161\u0137u procentu vai pirkumus, kas saist\u012bti ar rekl\u0101mu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218352276\"><strong class=\"schema-faq-question\"><strong>Kas ir ADS Amazon\u0101?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u201eADS\u201c parasti noz\u012bm\u0113 \u201eAmazon Advertising\u201c vai \u201eAmazon Advertising Services\u201c. Amazon rekl\u0101mas platforma \u013cauj rekl\u0101mdev\u0113jiem reklam\u0113t savus produktus un z\u012bmolus Amazon t\u012bmek\u013ca vietn\u0113, lai palielin\u0101tu redzam\u012bbu, piesaist\u012btu klientus un palielin\u0101tu p\u0101rdo\u0161anas apjomus. Ir da\u017e\u0101di rekl\u0101mu veidi, kurus var izvietot, izmantojot Amazon Advertising, tostarp Sponsored Products, Sponsored Brands un Sponsored Display Ads. \u0160\u012bs rekl\u0101mas par\u0101d\u0101s da\u017e\u0101d\u0101s lap\u0101s Amazon t\u012bmek\u013ca vietn\u0113, bet ir ar\u012b Amazon pakalpojumi, kas \u013cauj reklam\u0113t \u0101r\u0113j\u0101s t\u012bmek\u013ca vietn\u0113s un platform\u0101s.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218372245\"><strong class=\"schema-faq-question\"><strong> cik maks\u0101 Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Pa\u0161laik piek\u013cuve Amazon Attribution konsol\u0113 ir bezmaksas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218385640\"><strong class=\"schema-faq-question\"><strong>Kas var izmantot Amazon Attribution? <\/strong><\/strong> <p class=\"schema-faq-answer\">V\u0101cij\u0101 visi profesion\u0101lie p\u0101rdev\u0113ji, kuri ir re\u0123istr\u0113ju\u0161i savu z\u012bmolu Amazon z\u012bmolu re\u0123istr\u0101, var izmantot r\u012bku. Ar\u012b a\u0123ent\u016bras un tre\u0161\u0101s puses var piek\u013c\u016bt un, piem\u0113ram, sekot savu klientu Amazon rekl\u0101m\u0101m.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726218403228\"><strong class=\"schema-faq-question\"><strong>K\u0101 darbojas Amazon Attribution?<\/strong><\/strong> <p class=\"schema-faq-answer\">Programma izveido katram produktam, kas j\u0101reklam\u0113, sauktos tagus, kas p\u0113c tam tiek pievienoti rekl\u0101mas m\u0113r\u0137-URL. T\u0101d\u0113j\u0101di ir iesp\u0113jams sekot impresij\u0101m, klik\u0161\u0137iem, produkta lapas skat\u012bjumiem, pirkumiem utt.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-982877-identifier has-small-font-size\">Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 Sutthiphong \u2013 stock.adobe.com \/ \u00a9 Junsei \u2013 stock.adobe.com \/ \u00a9 Jelena \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Rekl\u0101mas izvieto\u0161ana Amazon ir viena lieta, bet g\u016bt pan\u0101kumus no \u0161\u012bs rekl\u0101mas ir pavisam cita. Galu gal\u0101 lab\u0101k\u0101 kampa\u0146a ar Maiku Taisonu k\u0101 varoni jums neko nedos, ja t\u0101 nesasniedz j\u016bsu m\u0113r\u0137auditoriju \u2013 piem\u0113ram, ja j\u016bs p\u0101rdodat roz\u0101 nagu lakas maz\u0101m princesei. Atz\u012bstu, \u0161is piem\u0113rs ir nedaudz ekstr\u0113ms, bet m\u0113r\u0137auditorijai piel\u0101gotas rekl\u0101mas noz\u012bme ir neapstr\u012bdama.<\/p>\n","protected":false},"author":5,"featured_media":56098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-111333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamejiet-ar-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kas ir Amazon Attribution? 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Amazon rekl\u0101mas platforma \u013cauj rekl\u0101mdev\u0113jiem reklam\u0113t savus produktus un z\u012bmolus Amazon t\u012bmek\u013ca vietn\u0113, lai palielin\u0101tu redzam\u012bbu, piesaist\u012btu klientus un palielin\u0101tu p\u0101rdo\u0161anas apjomus. 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