{"id":111366,"date":"2021-12-03T12:34:56","date_gmt":"2021-12-03T12:34:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas\/"},"modified":"2021-12-03T12:34:56","modified_gmt":"2021-12-03T12:34:56","slug":"tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas\/","title":{"rendered":"T\u0101d\u0113j\u0101di j\u016bs sasniedzat pareizos klientus ar Amazon Display rekl\u0101m\u0101m \u2013 iek\u013caujot soli pa solim instrukcijas"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-133694-identifier\">Rekl\u0101mas kampa\u0146as nav nekas jauns Amazon univers\u0101, Sponsored Display rekl\u0101mas ir tikai viena no jaun\u0101kaj\u0101m att\u012bst\u012bb\u0101m. K\u0101p\u0113c jums vajadz\u0113tu izmantot Amazon rekl\u0101mu, \u0161eit, iesp\u0113jams, nav j\u0101skaidro. Bet kas ir \u0161\u012bs Display rekl\u0101mas? To m\u0113s v\u0113lamies izskaidrot \u0161aj\u0101 emu\u0101ra rakst\u0101.<\/p><p class=\"theme-wp-block gb-responsive-644953-identifier\">S\u0101ksim ar pamatiem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-223618-identifier\" id=\"was-sind-amazon-sponsored-display-ads-und-wie-sehen-sie-aus\">Kas ir Amazon Sponsored Display rekl\u0101mas un k\u0101 t\u0101s izskat\u0101s?<\/h2><p class=\"theme-wp-block gb-responsive-185666-identifier\">Display rekl\u0101mas Amazon ir viena no pied\u0101v\u0101taj\u0101m rekl\u0101mas risin\u0101jumu form\u0101m. T\u0101s pieder pie pa\u0161apkalpo\u0161an\u0101s iesp\u0113j\u0101m un tiek apmaks\u0101tas par klik\u0161\u0137i, t\u0101tad k\u0101 PPC. Izmantojot m\u0113r\u0137\u0113\u0161anu, p\u0101rdev\u0113ji var tie\u0161i uzrun\u0101t savas m\u0113r\u0137auditorijas. Sponsored Display rekl\u0101mas par\u0101d\u0101s pa\u0161\u0101 Amazon, k\u0101 ar\u012b tre\u0161o pu\u0161u lap\u0101s.<\/p><p class=\"theme-wp-block gb-responsive-880830-identifier\">K\u0101 da\u013ca no Amazon rekl\u0101mas, Display rekl\u0101mas parasti tiek izr\u0101d\u012btas izcili lapas aug\u0161\u0113j\u0101 vai s\u0101nu mal\u0101. T\u0101s sast\u0101v no teksta, grafiskiem elementiem un aicin\u0101juma uz darb\u012bbu (CTA), kas saista uz m\u0113r\u0137lapu (t\u0101tad produkta deta\u013clapu). Turkl\u0101t t\u0101s r\u0101da paz\u012bstamus elementus no tie\u0161saistes giganta:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-670699-identifier wp-block-list\"><li class=\"theme-wp-block\">Zvaig\u017e\u0146u v\u0113rt\u0113jums<\/li><li class=\"theme-wp-block\">Produkta att\u0113li<\/li><li class=\"theme-wp-block\">Eti\u0137etes, piem\u0113ram, atlaides un, protams, Prime pieg\u0101de<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-150571-identifier\">L\u012bdz \u0161im viss ir labi, bet k\u0101 izskat\u0101s \u0161\u012bs rekl\u0101mas? Galu gal\u0101 rekl\u0101ma ir pievilc\u012bga, ja t\u0101 izskat\u0101s ar\u012b pievilc\u012bgi. Apskat\u012bsim da\u017eas Display rekl\u0101mas Amazon:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-868222-identifier\" id=\"amazon-display-ads-auf-einer-produktdetailseite\">Amazon Display rekl\u0101mas uz produkta deta\u013clapas<\/h3><p class=\"theme-wp-block gb-responsive-499198-identifier\">Sarkan\u0101 kr\u0101s\u0101 iez\u012bm\u0113ts, m\u0113s redzam Sponsored Display rekl\u0101mu Amazon produkta deta\u013clap\u0101. Mekl\u0113ts tika Lego Duplo, bet tie\u0161i uz produkta lapas tiek reklam\u0113ts l\u012bdz\u012bgs b\u016bvniec\u012bbas sist\u0113mas produkts no konkurences \u2013 noteikti laba vieta! K\u0101p\u0113c? Jo mekl\u0113\u0161anas nodoms ac\u012bmredzami bija saist\u012bts ar (b\u0113rnu) rota\u013cliet\u0101m. Prec\u012bz\u0101k: tika mekl\u0113ti b\u016bvniec\u012bbas elementi. K\u0101p\u0113c gan neizm\u0113\u0123in\u0101t kaut ko jaunu? Varb\u016bt Simba produkts ir lab\u0101ks par Duplo.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-199146-identifier\"><img decoding=\"async\" width=\"844\" height=\"611\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png\" alt=\"Amazon Display rekl\u0101mu specifik\u0101cijas: piem\u0113rs 1 - izr\u0101d\u012bts zem BulletPoints\" class=\"wp-image-15843\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-407x295.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-768x556.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1-844x611.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140832\/Amazon-Display-Ads-Bsp-1.png 1260w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-899798-identifier\">Starpcitu, \u0161\u012bs rekl\u0101mas var par\u0101d\u012bties ar\u012b tie\u0161i zem Buy Box. Galu gal\u0101 nav svar\u012bgi, kur rekl\u0101ma par\u0101d\u0101s. Vai nu zem BulletPoints, vai zem Buy Box; abas vari\u0101cijas ir paman\u0101mas.<\/p><p class=\"theme-wp-block gb-responsive-37837-identifier\">Amazon Sponsored Display rekl\u0101mas mekl\u0113\u0161anas rezult\u0101tos<\/p><p class=\"theme-wp-block gb-responsive-469518-identifier\">Amazon mekl\u0113\u0161anas rezult\u0101ti tagad ir piepild\u012bti ar visda\u017e\u0101d\u0101kajiem eti\u0137et\u0113m un rekl\u0101mas veidiem. T\u0101p\u0113c j\u016bsu Sponsored Display kampa\u0146as Amazon, protams, nedr\u012bkst tr\u016bkt.<\/p><p class=\"theme-wp-block gb-responsive-368998-identifier\">\u0160\u012b rekl\u0101ma slido\u0161anai tika par\u0101d\u012bta tie\u0161i blakus mekl\u0113\u0161anas rezult\u0101tiem (pa labi) un noteikti piesaista uzman\u012bbu. Mekl\u0113\u0161ana p\u0113c Ziemassv\u0113tku dekor\u0101cij\u0101m liecina par interesi par auksto gada laiku.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-538282-identifier\"><img decoding=\"async\" width=\"844\" height=\"377\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png\" alt=\"amazon display rekl\u0101mas public\u0113t\u0101js_Piem\u0113rs 2_izr\u0101d\u012bts mekl\u0113\u0161anas rezult\u0101tos\" class=\"wp-image-15857\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-407x182.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-768x343.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-844x377.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-1536x687.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140829\/amazon-display-ads-publisher_Beispiel-2_ausgespielt-in-den-Suchergebnissen-2048x915.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-214691-identifier\" id=\"unterschiede-zu-anderen-werbeformen-auf-amazon\">At\u0161\u0137ir\u012bbas no cit\u0101m rekl\u0101mas form\u0101m Amazon<\/h2><p class=\"theme-wp-block gb-responsive-640798-identifier\">Pirms m\u0113s dzi\u013c\u0101k piev\u0113r\u0161amies Amazon Display rekl\u0101m\u0101m, v\u0113l\u0113tos \u012bsi apskat\u012bt citas rekl\u0101mas formas Amazon tirgos:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-584994-identifier\" id=\"amazon-display-ads-vs-sponsored-products-und-sponsored-brands\">Amazon Display rekl\u0101mas pret Sponsored Products un Sponsored Brands<\/h3><p class=\"theme-wp-block gb-responsive-389206-identifier\">Iesp\u0113jams, liel\u0101k\u0101 at\u0161\u0137ir\u012bba starp Display rekl\u0101m\u0101m un Sponsored Products un Brands ir rekl\u0101mu izr\u0101d\u012b\u0161ana. Kam\u0113r p\u0113d\u0113jie ir balst\u012bti uz atsl\u0113gv\u0101rdiem, Amazon Display rekl\u0101mas tiek r\u0101d\u012btas, pamatojoties uz klientu datiem un interes\u0113m. Vair\u0101k par t\u0113mu <a href=\"\/lv\/blog\/amazon-retargeting\/\">(Re)Targeting<\/a> v\u0113l\u0101k.<\/p><p class=\"theme-wp-block gb-responsive-117924-identifier\">V\u0113l viena liela at\u0161\u0137ir\u012bba ir t\u0101, ka Sponsored Products un Brands var apskat\u012bt tikai pa\u0161\u0101 tirg\u016b, vai nu mekl\u0113\u0161anas rezult\u0101tos, vai uz produkta lap\u0101m. Savuk\u0101rt Amazon Display rekl\u0101mas tiek izr\u0101d\u012btas ar\u012b tre\u0161o pu\u0161u lap\u0101s, kas, protams, iev\u0113rojami palielina sasniedzam\u012bbu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-145095-identifier\" id=\"amazon-sponsored-display-ads-vs-dsp\">Amazon Sponsored Display rekl\u0101mas pret DSP<\/h3><p class=\"theme-wp-block gb-responsive-337716-identifier\">At\u0161\u0137ir\u012bba no Sponsored Products un Brands ir skaidra. Bet vai <a href=\"\/lv\/blog\/amazon-dsp\/\">Amazon DSP kampa\u0146as<\/a> ar\u012b nepied\u0101v\u0101 m\u0113r\u0137\u0113\u0161anu un izr\u0101d\u012b\u0161anu \u0101r\u0113j\u0101s lap\u0101s?<\/p><p class=\"theme-wp-block gb-responsive-555085-identifier\">M\u016bsu <a href=\"\/lv\/blog\/expertenmeinung-amazon-der-zukunft-so-wird-sich-der-marktplatz-entwickeln\/\">ekspertu intervij\u0101 par Amazon tendenc\u0113m n\u0101kamajos gados<\/a> Ronny Marx \u013coti labi aprakst\u012bjis Sponsored Display rekl\u0101mas k\u0101 \u201eDSP-light\u201c. Tas prec\u012bzi atbilst paties\u012bbai. Galu gal\u0101 Display rekl\u0101mas pied\u0101v\u0101 l\u012bdz\u012bgas funkcijas k\u0101 DSP, bet samazin\u0101t\u0101 form\u0101.<\/p><p class=\"theme-wp-block gb-responsive-761827-identifier\">Pirmk\u0101rt, attiec\u012bb\u0101 uz izmaks\u0101m \u0161ie divi rekl\u0101mas form\u0101ti iev\u0113rojami at\u0161\u0137iras. Kam\u0113r j\u016bs varat uzs\u0101kt Amazon Display rekl\u0101mas ar\u012b ar nelielu bud\u017eetu, DSP gad\u012bjum\u0101 jums j\u0101b\u016bt gatavam vismaz 20 000 \u20ac ieguld\u012bjumam.<\/p><p class=\"theme-wp-block gb-responsive-9872-identifier\">Citi at\u0161\u0137ir\u012bbas ir, piem\u0113ram, izmaksu nor\u0113\u0137ini, kas par Display Ads tiek apr\u0113\u0137in\u0101ti p\u0113c klik\u0161\u0137iem, bet DSP p\u0113c impresij\u0101m, k\u0101 ar\u012b iesp\u0113ja izmantot p\u0101rvald\u012bto pakalpojumu, ko nodro\u0161ina Amazon darbinieki, kas ir pieejams tikai DSP.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-607932-identifier\" id=\"wer-kann-amazon-sponsored-display-ads-nutzen\">Kas var izmantot Amazon Sponsored Display Ads?<\/h2><p class=\"theme-wp-block gb-responsive-45042-identifier\">Profesion\u0101li p\u0101rdev\u0113ji, kuru z\u012bmols ir re\u0123istr\u0113ts Amazon z\u012bmolu re\u0123istr\u0101, var izmantot \u0161o rekl\u0101mas veidu. Turkl\u0101t tirgot\u0101ji un a\u0123ent\u016bras, kuru klienti p\u0101rdod produktus Amazon, var izmantot Amazon Sponsored Display. Tie ir pieejami<a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/sponsored-display\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> \u0161ajos tirgos<\/a> <em>(2021. gada decembr\u012b)<\/em>:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-467820-identifier wp-block-list\"><li class=\"theme-wp-block\">Zieme\u013camerika: Kan\u0101da, Meksika un ASV<\/li><li class=\"theme-wp-block\">Dienvidamerika: Braz\u012blija<\/li><li class=\"theme-wp-block\">Eiropa: V\u0101cija, Sp\u0101nija, Francija, It\u0101lija, N\u012bderlande, Lielbrit\u0101nija<\/li><li class=\"theme-wp-block\">Tuvie Austrumi: Apvienotie Ar\u0101bu Emir\u0101ti<\/li><li class=\"theme-wp-block\">\u0100zijas-Klus\u0101 oke\u0101na re\u0123ions: Austr\u0101lija, Indija, Jap\u0101na<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-907308-identifier\">Beta versija ar\u012b \u013cauj profesion\u0101l\u0101m z\u012bmola komp\u0101nij\u0101m r\u0101d\u012bt savas lietotnes, s\u0113rijas vai filmas Fire TV.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-221323-identifier\" id=\"wie-erreichen-sie-die-richtigen-kund-innen-das-targeting\">K\u0101 sasniegt pareizos klientus \u2013 m\u0113r\u0137auditorija<\/h2><p class=\"theme-wp-block gb-responsive-984546-identifier\">Dro\u0161i vien liel\u0101k\u0101s Amazon Sponsored Display stipr\u0101s puses ir atk\u0101rtot\u0101 m\u0113r\u0137auditorija un visp\u0101r\u0113j\u0101 m\u0113r\u0137auditorija. Rekl\u0101mas tiek r\u0101d\u012btas m\u0113r\u0137auditorijai atbilsto\u0161i klientu interes\u0113m un uzved\u012bbai. Tas iev\u0113rojami palielina iesp\u0113jas, ka interesenti p\u0101rv\u0113r\u0161as par pirc\u0113jiem. \u012apa\u0161i sal\u012bdzin\u0101jum\u0101 ar t\u012bri atsl\u0113gv\u0101rdu balst\u012bt\u0101m rekl\u0101m\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-483041-identifier\">Rekl\u0101mdev\u0113ji var v\u0113rst m\u0113r\u0137auditoriju Display Ads Amazon uz auditoriju vai produktu. Apskat\u012bsim to tuv\u0101k:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-42107-identifier\" id=\"targeting-mit-amazon-sponsored-display-amazon-audiences\">M\u0113r\u0137auditorija ar Amazon Sponsored Display: Amazon auditorijas<\/h3><p class=\"theme-wp-block gb-responsive-983095-identifier\">Viena no m\u0113r\u0137auditorijas iesp\u0113j\u0101m ir t\u0101 saukt\u0101s Amazon auditorijas. J\u016bsu rekl\u0101mas tiek r\u0101d\u012btas gan pa\u0161\u0101 tirg\u016b, gan tre\u0161o pu\u0161u lap\u0101s. T\u0101s tiek r\u0101d\u012btas noteikt\u0101m m\u0113r\u0137auditorij\u0101m. \u0160\u012bs m\u0113r\u0137auditorijas, vai ar\u012b auditorijas, varat izv\u0113l\u0113ties pa\u0161i. Tam pal\u012bdz, starp citu, demogr\u0101fiskie dati un pirk\u0161anas sign\u0101li.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-65405-identifier\" id=\"amazon-sponsored-display-ads-views-remarketing\">Amazon Sponsored Display Ads: Skatu atk\u0101rtot\u0101 m\u0113r\u0137auditorija<\/h3><p class=\"theme-wp-block gb-responsive-732427-identifier\">\u0160aj\u0101 gad\u012bjum\u0101 j\u016bsu rekl\u0101mas tiek r\u0101d\u012btas klientiem, kuri ir skat\u012bju\u0161ies j\u016bsu produktu p\u0113d\u0113j\u0101s 30 dien\u0101s, bet to v\u0113l nav ieg\u0101d\u0101ju\u0161ies. T\u0101 k\u0101 \u0161\u012bs rekl\u0101mas tiek r\u0101d\u012btas gan Amazon, gan \u0101rpus t\u0101, j\u016bs varat sasniegt pirc\u0113jus, kuri s\u0101kotn\u0113ji ir izr\u0101d\u012bju\u0161i interesi par j\u016bsu produktiem, ar\u012b v\u0113l\u0101kos klientu ce\u013cojuma posmos.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-245441-identifier\" id=\"targeting-auf-amazon-mit-product-display-ads\">M\u0113r\u0137auditorija Amazon ar produktu rekl\u0101m\u0101m<\/h3><p class=\"theme-wp-block gb-responsive-857173-identifier\">T\u0101 sauktaj\u0101 produktu m\u0113r\u0137auditorij\u0101 j\u016bsu rekl\u0101mas tiek v\u0113rstas uz noteiktiem produktiem vai kategorij\u0101m. P\u0113c tam t\u0101s tiek r\u0101d\u012btas klientiem attiec\u012bgaj\u0101s produktu lap\u0101s. Pateicoties izcilai izvieto\u0161anai tie\u0161i zem punktiem vai t\u016bl\u012bt zem Buy Box, j\u016bsu rekl\u0101mas, visticam\u0101k, piesaist\u012bs interesentu uzman\u012bbu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-898237-identifier\" id=\"was-kosten-amazon-display-ads\">Cik maks\u0101 Amazon Display Ads?<\/h2><p class=\"theme-wp-block gb-responsive-919829-identifier\">K\u0101 gandr\u012bz visiem rekl\u0101mas form\u0101tiem tie\u0161saistes tirg\u016b, izmaksas par Amazon Sponsored Display Ads tiek apr\u0113\u0137in\u0101tas p\u0113c klik\u0161\u0137iem. \u0160is princips tiek saukts ar\u012b par PPC, proti, maks\u0101 par klik\u0161\u0137i. T\u0101tad j\u016bs maks\u0101jat tikai tad, ja potenci\u0101lie klienti noklik\u0161\u0137ina uz j\u016bsu rekl\u0101mas.<\/p><p class=\"theme-wp-block gb-responsive-689143-identifier\">Gal\u012bg\u0101s izmaksas tiek apr\u0113\u0137in\u0101tas p\u0113c otr\u0101s cenas izsoles principa. Tas noz\u012bm\u0113, ka visi p\u0101rdev\u0113ji iesniedz pied\u0101v\u0101jumu, ko vi\u0146i ir gatavi maks\u0101t maksim\u0101li. Zem\u0101k redzamaj\u0101 piem\u0113ra grafik\u0101 ir pied\u0101v\u0101jumi 1,50\u20ac, 2,00\u20ac un 3,00\u20ac. Augst\u0101kais pied\u0101v\u0101jums, \u0161aj\u0101 gad\u012bjum\u0101 pied\u0101v\u0101jums 3, uzvar. Tom\u0113r j\u0101maks\u0101 tikai otr\u0101 augst\u0101k\u0101 pied\u0101v\u0101juma v\u0113rt\u012bba plus 0,01\u20ac. M\u016bsu piem\u0113r\u0101 tas ir 2,01\u20ac.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-330773-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png\" alt=\"Amazon Display otr\u0101s cenas izsole piem\u0113rs\" class=\"wp-image-15884\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-407x214.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel-768x403.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140827\/Amazon-Display-Zweitpreisauktion-Beispiel.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-731190-identifier\">Cik daudz j\u016bs paties\u012bb\u0101 maks\u0101siet par klik\u0161\u0137i, t\u0101d\u0113j\u0101di ir atkar\u012bgs no j\u016bsu konkurences pied\u0101v\u0101jumiem. J\u016bs varat kontrol\u0113t savus izdevumus, nosakot dienas bud\u017eetu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-633-identifier\" id=\"lohnen-sich-amazon-sponsored-display-anzeigen\">Vai Amazon Sponsored Display rekl\u0101mas ir izdev\u012bgas?<\/h2><p class=\"theme-wp-block gb-responsive-103470-identifier\">Tagad, kad m\u0113s zin\u0101m, k\u0101 rekl\u0101mas izskat\u0101s un cik t\u0101s maks\u0101, protams, rodas jaut\u0101jums, vai tas viss ir izdev\u012bgi. Galu gal\u0101 \u0161\u0101da rekl\u0101ma prasa ne tikai nepiecie\u0161amo bud\u017eetu, bet ar\u012b laiku, lai to izveidotu un uzraudz\u012btu. Apskat\u012bsim priek\u0161roc\u012bbas un tr\u016bkumus:<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-430914-identifier\" id=\"das-spricht-dafur\">Tas run\u0101 par labu<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-431165-identifier wp-block-list\"><li class=\"theme-wp-block\">Klienti var tikt uzrun\u0101ti gan tirg\u016b, gan tre\u0161o pu\u0161u lap\u0101s. Tas sniedz milz\u012bgu priek\u0161roc\u012bbu sal\u012bdzin\u0101jum\u0101 ar rekl\u0101m\u0101m, kas tiek r\u0101d\u012btas tikai tirg\u016b.<\/li><li class=\"theme-wp-block\">Ar efekt\u012bvu atk\u0101rtoto m\u0113r\u0137auditoriju j\u016bs vair\u0101kk\u0101rt uzrun\u0101jat potenci\u0101los klientus un t\u0101d\u0113j\u0101di palielin\u0101t iesp\u0113ju, ka tie konvert\u0113.<\/li><li class=\"theme-wp-block\">Tie\u0161saistes gigants nodro\u0161ina jums da\u017e\u0101das m\u0101rketinga statistikas, lai nov\u0113rt\u0113tu j\u016bsu Amazon Sponsored Display kampa\u0146as pan\u0101kumus. J\u016bs varat, piem\u0113ram, p\u0113c impresij\u0101m un konversijas r\u0101d\u012bt\u0101jiem izm\u0113r\u012bt, cik veiksm\u012bgi ir j\u016bsu CTA (aicin\u0101jumi uz darb\u012bbu).<\/li><li class=\"theme-wp-block\">Ar CPC j\u016bs maks\u0101jat tikai par klientiem, kuri patie\u0161\u0101m noklik\u0161\u0137ina uz j\u016bsu rekl\u0101mas.<\/li><li class=\"theme-wp-block\">Amazon Display rekl\u0101mas ir elast\u012bgas. J\u016bs varat test\u0113t da\u017e\u0101dus tekstus un vizu\u0101los elementus, k\u0101 ar\u012b piel\u0101got tos pat laik\u0101, kad kampa\u0146a jau notiek.<\/li><li class=\"theme-wp-block\">J\u016bs varat reklam\u0113t savus produktus, pat ja jums nav Buy Box.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-544084-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-462064-identifier\"><strong><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon un Pinterest<\/span><\/strong><\/p><p class=\"theme-wp-block gb-responsive-914575-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Kop\u0161 2023. gada pavasara Amazon un soci\u0101lo mediju platforma Pinterest sadarbojas. Pakalpojuma lietot\u0101ji redz Amazon rekl\u0101mas Pinterest, kas tie\u0161i saista uz Amazon. Tirgus p\u0101rdev\u0113jiem tas ir laba zi\u0146a, jo tas papla\u0161ina Amazon rekl\u0101mu izplat\u012b\u0161anas kosmosu ar vienu sitienu. Turkl\u0101t tas, visticam\u0101k, atv\u0113rs jaunas klientu grupas, kuras iepriek\u0161 varb\u016bt vair\u0101k ieg\u0101d\u0101j\u0101s cit\u0101s platform\u0101s, piem\u0113ram, etsy. Jaunas m\u0113r\u0137auditorijas attiec\u012bgi noved pie liel\u0101ka izaugsmes gan Amazon, gan tre\u0161o pu\u0161u p\u0101rdev\u0113jiem tirg\u016b. Tom\u0113r v\u0113l nav piln\u012bgi skaidrs, k\u0101das apm\u0113rus sadarb\u012bba pie\u0146ems. Visdr\u012bz\u0101k Amazon Sponsored Display rekl\u0101mas tiks papla\u0161in\u0101tas ar iesp\u0113ju t\u0101s r\u0101d\u012bt Pinterest. 2023. gada laik\u0101 partner\u012bba tiks ieviesta. (St\u0101voklis: 2023. gada maijs)<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-764583-identifier\" id=\"das-spricht-dagegen\">Tas run\u0101 pret\u012b<\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-384843-identifier wp-block-list\"><li class=\"theme-wp-block\">Nav vienm\u0113r skaidrs, kad un kur j\u016bsu rekl\u0101mas tiks r\u0101d\u012btas. To nosaka \u2013 k\u0101 bie\u017ei \u2013 algoritms.<\/li><li class=\"theme-wp-block\">K\u0101 ar katru m\u0101rketinga instrumentu, ar\u012b ar Amazon Sponsored Display rekl\u0101m\u0101m var nedaudz ilgt, l\u012bdz j\u016bs saprat\u012bsiet, kas vislab\u0101k darbojas j\u016bsu m\u0113r\u0137auditorijai un produktiem, un kas n\u0113.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-704139-identifier\" id=\"so-richten-sie-die-amazon-display-ads-ein-step-by-step-anleitung-fur-ihre-kampagne\">K\u0101 iestat\u012bt Amazon Display rekl\u0101mas \u2013 soli pa solim ce\u013cvedis j\u016bsu kampa\u0146ai<\/h2><p class=\"theme-wp-block gb-responsive-245709-identifier\">Aktiv\u0113jiet Amazon Display caur Rekl\u0101mas platformu vai caur Seller Central. Lai to izdar\u012btu, r\u012bkojieties \u0161\u0101di:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-620298-identifier wp-block-list\"><li class=\"theme-wp-block\">Ja s\u0101kat ar Seller Central, noklik\u0161\u0137iniet uz <em>Rekl\u0101ma > Kampa\u0146u p\u0101rvaldnieks.<br><\/em>S\u0101ciet ar <a href=\"https:\/\/advertising.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">advertising.amazon.com<\/a>, noklik\u0161\u0137iniet uz <em>Produkti.<\/em><\/li><li class=\"theme-wp-block\">Izv\u0113lieties k\u0101 kampa\u0146as veidu <em>Atbalst\u012bt\u0101 rekl\u0101ma<\/em> jeb <em>Sponsored Display<\/em>.<\/li><li class=\"theme-wp-block\">Iestatiet savas rekl\u0101mas iestat\u012bjumus. Tam pie\u0161\u0137iriet kampa\u0146as nosaukumu, nor\u0101diet datumu diapazonu un defin\u0113jiet dienas bud\u017eetu. Ir v\u0113rts s\u0101kt ar maz\u0101ku dienas bud\u017eetu un, ja nepiecie\u0161ams, v\u0113l\u0101k to palielin\u0101t. Turkl\u0101t tagad varat noteikt m\u0113r\u0137auditorijas opcijas.<\/li><li class=\"theme-wp-block\">Defin\u0113jiet, kuri no j\u016bsu produktiem tiks reklam\u0113ti. Pat ja katr\u0101 rekl\u0101m\u0101 tiek r\u0101d\u012bts tikai viens produkts, \u0161aj\u0101 posm\u0101 varat izv\u0113l\u0113ties da\u017e\u0101dus. Tad atst\u0101jiet algoritmam l\u0113mumu, kur\u0161 produkts, kad un kam tiks r\u0101d\u012bts. Izv\u0113loties, ir ieteicams vispirms izv\u0113l\u0113ties produktus, kuri jau labi darbojas ar citiem rekl\u0101mas veidiem vai t\u0101dus, kas \u012bpa\u0161i labi p\u0101rdodas.<\/li><li class=\"theme-wp-block\">Iesniedziet pied\u0101v\u0101jumu sav\u0101m rekl\u0101m\u0101m. Amazon autom\u0101tiski pied\u0101v\u0101 pied\u0101v\u0101jumu, ta\u010du j\u016bs to varat piel\u0101got. Izv\u0113lieties, k\u0101 aprakst\u012bts sada\u013c\u0101 par izmaks\u0101m, cenu, ko esat gatavi maks\u0101t maksim\u0101li.<\/li><li class=\"theme-wp-block\">Izveidojiet savas rekl\u0101mas. Amazon s\u0101kotn\u0113ji autom\u0101tiski izveido rekl\u0101mas ar j\u016bsu produktu lapas deta\u013c\u0101m. T\u0101p\u0113c \u0161ai lapai j\u0101b\u016bt kvalitat\u012bvai. Tom\u0113r j\u016bs varat ar\u012b individu\u0101li noteikt da\u017e\u0101dus grafiskos elementus, k\u0101 ar\u012b tekstus un da\u017e\u0101dus CTA (aicin\u0101jumus uz darb\u012bbu).<\/li><\/ol><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-494840-identifier\" id=\"noch-ein-paar-tipps-fur-ihre-kampagne-zum-schluss\">V\u0113l da\u017ei padomi j\u016bsu kampa\u0146ai nosl\u0113gum\u0101<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-952022-identifier\" id=\"1-nutzen-sie-amazon-display-ads-um-kund-innen-ihrer-konkurrenz-abzufangen\">#1 Izmantojiet Amazon Display rekl\u0101mas, lai piesaist\u012btu konkurentu klientus<\/h3><p class=\"theme-wp-block gb-responsive-124424-identifier\">Ka konkurence Amazon ir liela, vairs nav nosl\u0113pums. Ir nepiecie\u0161ama stingra konkurence, lai izceltos. Papildus <a href=\"\/lv\/blog\/die-14-groessten-fehler-beim-repricing\/\">ide\u0101lajai cenai<\/a> un <a href=\"\/lv\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">galvenaj\u0101m metriskaj\u0101m v\u0113rt\u012bb\u0101m<\/a>, protams, der ar\u012b Amazon Display rekl\u0101mas.<\/p><p class=\"theme-wp-block gb-responsive-676000-identifier\">K\u0101? V\u0113r\u0161ot savas rekl\u0101mas tie\u0161i uz konkurentu produktiem. J\u016bsu rekl\u0101mas tiks r\u0101d\u012btas, pateicoties produktu m\u0113r\u0137auditorijai, tie\u0161i konkurentu produktu detaliz\u0113taj\u0101s lap\u0101s.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-120645-identifier\" id=\"2-nutzen-sie-amazon-display-ads-um-die-konkurrenz-abzuwehren\">#2 Izmantojiet Amazon Display rekl\u0101mas, lai nov\u0113rstu konkurenci<\/h3><p class=\"theme-wp-block gb-responsive-824738-identifier\">Tas pats attiecas ar\u012b uz otru pusi. Protams, ar\u012b j\u016bsu konkurenti ir ieinteres\u0113ti j\u016bsu klientos. Lai nov\u0113rstu konkur\u0113jo\u0161o pied\u0101v\u0101jumu par\u0101d\u012b\u0161anos j\u016bsu pa\u0161u lap\u0101s, j\u016bs varat to nov\u0113rst, reklam\u0113jot citus produktus no sava sortimenta \u0161aj\u0101s produktu lap\u0101s.<\/p><p class=\"theme-wp-block gb-responsive-271166-identifier\">T\u0101d\u0113j\u0101di j\u016bs blo\u0137\u0113jat ne tikai rekl\u0101mas vietas savai konkurencei, bet ar\u012b varat veikt Up- vai Cross-Selling.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-164089-identifier\" id=\"3-nutzen-sie-amazon-display-ads-fur-das-upselling\">#3 Izmantojiet Amazon Display Ads Upsellingam<\/h3><p class=\"theme-wp-block gb-responsive-819499-identifier\">P\u0101rdodat kafijas autom\u0101tus da\u017e\u0101d\u0101s versij\u0101s? Tad vienk\u0101r\u0161i reklam\u0113jiet lab\u0101ko modeli l\u0113t\u0101k\u0101s versijas lap\u0101. Varb\u016bt potenci\u0101lais klients v\u0113l nezina, ka pa\u0161att\u012br\u012b\u0161an\u0101s funkcija ir papildin\u0101jums, kas vi\u0146am\/vi\u0146ai noteikti ir nepiecie\u0161ams.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-746496-identifier\" id=\"4-nutzen-sie-amazon-display-ads-fur-das-cross-selling\">#4 Izmantojiet Amazon Display Ads Cross-Sellingam<\/h3><p class=\"theme-wp-block gb-responsive-924062-identifier\">Komplement\u0101rie produkti, piem\u0113ram, telefona v\u0101ki vai apavu kop\u0161anas l\u012bdzek\u013ci, novietoti tie\u0161i blakus galvenajam produktam (telefons, apavi), protams, pied\u0101v\u0101 lielu potenci\u0101lu. Galu gal\u0101 tas rada pirc\u0113jiem iespaidu, ka vi\u0146iem \u0161is produkts ar\u012b ir nepiecie\u0161ams, un, otrk\u0101rt, j\u016bs varat pie\u0146emt, ka j\u016bsu potenci\u0101lie klienti pat\u0113r\u0113\u0161anas saj\u016bsm\u0101 vienk\u0101r\u0161i pievienos ar\u012b komplement\u0101ro produktu. Jo \u012bpa\u0161i, ja tas ir izdev\u012bgs pied\u0101v\u0101jums, kuram gr\u016bti pretoties.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-740661-identifier\" id=\"fazit\">Secin\u0101jums<\/h2><p class=\"theme-wp-block gb-responsive-538474-identifier\">Amazon Sponsored Display Ads ir lielisks veids, k\u0101 reklam\u0113t savus produktus un ieg\u016bt iev\u0113rojamas konkurences priek\u0161roc\u012bbas.<\/p><p class=\"theme-wp-block gb-responsive-95067-identifier\">Tom\u0113r tikai tad, ja j\u016bsu produktu lapas ir optimiz\u0113tas, bet tas attiecas uz vis\u0101m rekl\u0101mas form\u0101m Amazon!<\/p><p class=\"theme-wp-block gb-responsive-246334-identifier\">Svar\u012bgi ir katr\u0101 gad\u012bjum\u0101 pieiet lietai ar pl\u0101nu un nevis bez pl\u0101na reklam\u0113t jebk\u0101dus produktus vai iesniegt pied\u0101v\u0101jumus. Lab\u0101k izstr\u0101d\u0101jiet strat\u0113\u0123iju, kur\u0101 nov\u0113rt\u0113jat, ko v\u0113laties sasniegt ar sav\u0101m Amazon Display Ads (konkurentu klientu piesaist\u012b\u0161ana, savu produktu lapu aizsardz\u012bba, Cross-\/Upselling&#8230;) un k\u0101du bud\u017eetu tam v\u0113laties atv\u0113l\u0113t. Tad nekas vairs netrauc\u0113s j\u016bsu pan\u0101kumiem ar Sponsored Display Ads Amazon. Veiksmi!<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-767871-identifier\" id=\"faqs\">BUJ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1638527001302\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Kas ir Amazon Display Ads?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Amazon Display Ads ir Amazon rekl\u0101mas forma. At\u0161\u0137ir\u012bb\u0101 no Sponsored Brand un Products, t\u0101s darbojas, balstoties uz m\u0113r\u0137\u0113\u0161anu, nevis atsl\u0113gv\u0101rdiem. T\u0101d\u0113j\u0101di t\u0101s uzrun\u0101 prec\u012bz\u0101k defin\u0113tu m\u0113r\u0137auditoriju, balstoties uz demogr\u0101fiskajiem datiem un klientu uzved\u012bbu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527014946\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">Kur tiek r\u0101d\u012btas Amazon Display Ads?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">M\u0113r\u0137\u0113\u0161anas rezult\u0101t\u0101 \u0161ie sludin\u0101jumi tiek r\u0101d\u012bti mekl\u0113\u0161anas rezult\u0101tos vai tie\u0161i produktu detaliz\u0113taj\u0101s lap\u0101s.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1638527041070\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\">K\u0101 darbojas Amazon Display Ads?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Amazon Display Ads tiek r\u0101d\u012btas klientiem, pie kuriem algoritms, pamatojoties uz demogr\u0101fiskajiem datiem un pirkumu uzved\u012bbu, uzskata, ka produkts atbilst interes\u0113m. Turkl\u0101t rekl\u0101mdev\u0113ji var izmantot Display rekl\u0101mas retargetingam un uzrun\u0101t savus klientus ar\u012b \u0101rpus tirgus.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-956056-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9\u00a0<meta charset=\"utf-8\"><span style=\"font-size:0.8em\" class=\"has-font-size\">bakhtiarzein<\/span> \u2013 stock.adobe.com \/\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Rekl\u0101mas kampa\u0146as nav nekas jauns Amazon univers\u0101, Sponsored Display rekl\u0101mas ir tikai viena no jaun\u0101kaj\u0101m att\u012bst\u012bb\u0101m. K\u0101p\u0113c jums vajadz\u0113tu izmantot Amazon rekl\u0101mu, \u0161eit, iesp\u0113jams, nav j\u0101skaidro. Bet kas ir \u0161\u012bs Display rekl\u0101mas? To m\u0113s v\u0113lamies izskaidrot \u0161aj\u0101 emu\u0101ra rakst\u0101. S\u0101ksim ar pamatiem. Kas ir Amazon Sponsored Display rekl\u0101mas un k\u0101 t\u0101s izskat\u0101s? Display rekl\u0101mas Amazon<\/p>\n","protected":false},"author":5,"featured_media":15877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-111366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamejiet-ar-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sasniedziet pareizos klientus ar Amazon Display rekl\u0101mu<\/title>\n<meta name=\"description\" content=\"Amazon Display rekl\u0101mas sasniedz tie\u0161i to m\u0113r\u0137auditoriju, kas atbilst j\u016bsu produktam. \u0160eit ir, k\u0101 tas darbojas.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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At\u0161\u0137ir\u012bb\u0101 no Sponsored Brand un Products, t\u0101s darbojas, balstoties uz m\u0113r\u0137\u0113\u0161anu, nevis atsl\u0113gv\u0101rdiem. T\u0101d\u0113j\u0101di t\u0101s uzrun\u0101 prec\u012bz\u0101k defin\u0113tu m\u0113r\u0137auditoriju, balstoties uz demogr\u0101fiskajiem datiem un klientu uzved\u012bbu.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas\/#faq-question-1638527014946","position":2,"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas\/#faq-question-1638527014946","name":"Kur tiek r\u0101d\u012btas Amazon Display Ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"M\u0113r\u0137\u0113\u0161anas rezult\u0101t\u0101 \u0161ie sludin\u0101jumi tiek r\u0101d\u012bti mekl\u0113\u0161anas rezult\u0101tos vai tie\u0161i produktu detaliz\u0113taj\u0101s lap\u0101s.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas\/#faq-question-1638527041070","position":3,"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/tadejadi-jus-sasniedzat-pareizos-klientus-ar-amazon-display-reklamam-ieklaujot-soli-pa-solim-instrukcijas\/#faq-question-1638527041070","name":"K\u0101 darbojas Amazon Display Ads?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Amazon Display Ads tiek r\u0101d\u012btas klientiem, pie kuriem algoritms, pamatojoties uz demogr\u0101fiskajiem datiem un pirkumu uzved\u012bbu, uzskata, ka produkts atbilst interes\u0113m. 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