{"id":111375,"date":"2020-06-23T08:25:00","date_gmt":"2020-06-23T08:25:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/svarigakie-amazon-kpi-parskata-siem-raditajiem-pardevejiem-noteikti-japievers-uzmaniba\/"},"modified":"2025-12-09T11:45:20","modified_gmt":"2025-12-09T11:45:20","slug":"svarigakie-amazon-kpi-parskata-siem-raditajiem-pardevejiem-noteikti-japievers-uzmaniba","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/svarigakie-amazon-kpi-parskata-siem-raditajiem-pardevejiem-noteikti-japievers-uzmaniba\/","title":{"rendered":"Svar\u012bg\u0101kie Amazon KPI p\u0101rskat\u0101: \u0160iem r\u0101d\u012bt\u0101jiem p\u0101rdev\u0113jiem noteikti j\u0101piev\u0113r\u0161 uzman\u012bba!"},"content":{"rendered":"\n

M\u012bts turas iztur\u012bgi: Amazon padara tirgot\u0101jus bag\u0101tus. Tom\u0113r ikviens, kur\u0161 jau ir nodarbojies ar \u0161o t\u0113mu, \u0101tri non\u0101k pie secin\u0101juma: Amazon var labi darboties p\u0101rdev\u0113jiem, bet tas noteikti nav pa\u0161saprotami! K\u0101 jebkur\u0101 cit\u0101 biznes\u0101, uz\u0146\u0113m\u0113jiem ar\u012b Amazon j\u0101seko svar\u012bgajiem KPI.<\/p>\n\n\n\n

Jo e-komercijas milzis \u0101tri sod\u012bs tirgus p\u0101rdev\u0113jus, kuriem nav kontroles p\u0101r saviem r\u0101d\u012bt\u0101jiem. Bet vispirms v\u0113lamies noskaidrot, kas ir t\u0101 sauktie Key Performance Indicator,<\/strong> \u012bsi KPI, un k\u0101dam nol\u016bkam tie var b\u016bt noder\u012bgi. P\u0113c tam m\u0113s izp\u0113t\u012bsim Amazon KPI.<\/p>\n\n\n\n

Kas ir KPI un k\u0101p\u0113c KPI ir noder\u012bgi?<\/h2>\n\n\n\n

\u201eKey Performance Indicator\u201c var tulkot k\u0101 \u201eveiktsp\u0113jas r\u0101d\u012bt\u0101js<\/strong>\u201c un tas n\u0101k no uz\u0146\u0113m\u0113jdarb\u012bbas m\u0101c\u012bbas. Ar KPI var izm\u0113r\u012bt, cik liel\u0101 m\u0113r\u0101 svar\u012bg\u0101s m\u0113r\u0137u izpildes ir \u012bstenotas vai l\u012bdz k\u0101dam l\u012bmenim t\u0101s ir sasniegtas. Ra\u017eojo\u0161aj\u0101 nozar\u0113 svar\u012bgs KPI var b\u016bt, piem\u0113ram, vid\u0113j\u0101 ma\u0161\u012bnas noslodze sal\u012bdzin\u0101jum\u0101 ar maksim\u0101li iesp\u0113jamo noslodzi.<\/p>\n\n\n\n

Liela izplat\u012bba ir atrasta ar\u012b \u0161aj\u0101 digit\u0101laj\u0101 nozar\u0113<\/strong>. Neatkar\u012bgi no t\u0101, vai tas ir savs tie\u0161saistes veikals vai Amazon \u2013 svar\u012bgs KPI ir, piem\u0113ram, konversijas r\u0101d\u012bt\u0101js. Savuk\u0101rt rekl\u0101mdev\u0113jiem KPI attiecas uz rekl\u0101mas r\u0101d\u012bjumiem un to klik\u0161\u0137u skaitu. B2B vietnes savu pan\u0101kumu bie\u017ei m\u0113ra, pamatojoties uz potenci\u0101lajiem klientiem.<\/p>\n\n\n\n

T\u0101d\u0113j\u0101di KPI pal\u012bdz uztur\u0113t svar\u012bg\u0101s veiktsp\u0113jas r\u0101d\u012bt\u0101jus un sistem\u0101tiski p\u0101rbaud\u012bt kritiskos pan\u0101kumu faktorus<\/strong>. Tikai tas, kur\u0161 m\u0113ra savu pan\u0101kumu vai neveiksmi, zina, kur\u0101s viet\u0101s meh\u0101nism\u0101 ir probl\u0113mas un kas jau darbojas labi. Tad ir iesp\u0113jams ar\u012b optimiz\u0113t ar j\u0113gu un sapr\u0101tu.<\/p>\n\n\n\n

Kuri KPI ir svar\u012bgi Amazon?<\/h2>\n\n\n\n

At\u0161\u0137ir\u012bb\u0101 no tirgot\u0101jiem, kuriem ir savs tie\u0161saistes veikals, tirgus p\u0101rdev\u0113ji saskaras ar \u012bpa\u0161\u0101m gr\u016bt\u012bb\u0101m. Jo Amazon attiec\u012bgie KPI bie\u017ei tiek noteikti pa\u0161am tie\u0161saistes milzim<\/strong>. Tas, kur\u0161 neiev\u0113ro \u0161os veiktsp\u0113jas r\u0101d\u012bt\u0101jus, nav iesp\u0113ju ar saviem produktiem ierindoties augst\u0101k vai ieg\u016bt Buy Box<\/a>. Un tas, kur\u0161 to nesp\u0113j, gr\u016bti p\u0101rdos produktus.<\/p>\n\n\n\n

Papildus tam ir gr\u016bt\u0101k, ka daudzas no parastaj\u0101m KPI, piem\u0113ram, r\u0101d\u012bjumi vai klik\u0161\u0137u skaits, tirgus p\u0101rdev\u0113jiem nav iesp\u0113jams vai tikai aptuveni izm\u0113r\u012bt. Lab\u0101k\u0101 iesp\u0113ja ietekm\u0113t klik\u0161\u0137u skaitu, konversijas r\u0101d\u012bt\u0101ju un p\u0101rdo\u0161anas apjomus<\/a> ir tirgot\u0101jiem, ja vi\u0146i zina Amazon noteikt\u0101s KPI metrikas un optimiz\u0113 savu biznesu attiec\u012bgi.<\/p>\n\n\n\n

Sods par neiev\u0113ro\u0161anu<\/h3>\n\n\n\n

Tom\u0113r ir v\u0113l viens svar\u012bgs iemesls, k\u0101p\u0113c attiec\u012bgie Amazon KPI noteikti j\u0101uzrauga: Amazon to ar\u012b dara. Ja tirgot\u0101ji ignor\u0113 veiktsp\u0113jas r\u0101d\u012bt\u0101jus, vi\u0146i risk\u0113, ka nevar\u0113s iev\u0113rot pras\u012bt\u0101s normas.<\/strong> Tikl\u012bdz tas notiek, Amazon par to uzzina \u2013 un tam var b\u016bt ne tikai ietekme uz rangiem vai Buy Box pe\u013c\u0146u. Ikviens, kur\u0161 k\u0101dreiz ir bijis spiests izstr\u0101d\u0101t r\u012bc\u012bbas pl\u0101nu, zina, ka tas nav v\u0113lams m\u0113r\u0137is un tikai nevajadz\u012bgi t\u0113r\u0113 laiku un naudu. Slikt\u0101kaj\u0101 gad\u012bjum\u0101 e-komercijas gigants pat var blo\u0137\u0113t visu p\u0101rdev\u0113ja kontu. Uz\u0146\u0113m\u0113jiem, kuru pamatbizness ir Amazon, tas b\u016btu katastrofa.<\/p>\n\n\n\n

T\u0101tad ir daudz iemeslu, k\u0101p\u0113c j\u0101uzrauga visi veiktsp\u0113jas r\u0101d\u012bt\u0101ji. Ja k\u0101ds Amazon KPI draud nokrist kritiskaj\u0101 zon\u0101, jau agr\u012bn\u0101 stadij\u0101 var veikt pretpas\u0101kumus un izvair\u012bties no konta blo\u0137\u0113\u0161anas.<\/p>\n\n\n\n

Svar\u012bgi KPI: P\u0101rdev\u0113ja veiktsp\u0113ja<\/h3>\n\n\n\n

Ka pieg\u0101des veids<\/strong> un pieg\u0101des laiks<\/strong> sp\u0113l\u0113 svar\u012bgu lomu, tagad, iesp\u0113jams, ir sapratis katrs tirgus p\u0101rdev\u0113js. Amazon vislabpr\u0101t\u0101k, ja tirgot\u0101ji s\u016bta preces caur pa\u0161a uz\u0146\u0113muma programmu \u201eIzpild\u012bts ar Amazon\u201d (FBA)<\/a>. No vienas puses, tas nodro\u0161ina papildu ie\u0146\u0113mumus platformas sniedz\u0113jam, no otras puses, tas garant\u0113 \u0101tru un vienk\u0101r\u0161u pieg\u0101di, kas nodro\u0161ina klientu apmierin\u0101t\u012bbu. Bet ar\u012b pieg\u0101des veidi Prime caur p\u0101rdev\u0113jiem<\/em> vai Izpild\u012bts ar tirgot\u0101ju<\/em> atbilst standartiem.<\/p>\n\n\n\n

T\u0101pat svar\u012bgs Amazon KPI ir kop\u0113j\u0101 p\u0101rdev\u0113ja veiktsp\u0113ja<\/strong>. T\u0101 sast\u0101v no da\u017e\u0101diem r\u0101d\u012bt\u0101jiem:<\/p>\n\n\n\n

Amazon KPI<\/strong><\/th>Apraksts<\/strong><\/th>Maksim\u0101l\u0101 v\u0113rt\u012bba \/ Ide\u0101l\u0101 v\u0113rt\u012bba<\/strong><\/th><\/tr><\/thead>
R\u0101d\u012bt\u0101js par pas\u016bt\u012bjumu daudzumiem<\/td>Negat\u012bva atsauksme, ar pakalpojumu saist\u012bta kred\u012btkar\u0161u atgrie\u0161ana, A-bis-Z garantijas pieteikums<\/a><\/td>zem 1%, v\u0113lams 0%<\/td><\/tr>
Atteik\u0161an\u0101s r\u0101d\u012bt\u0101js<\/td>P\u0101rdev\u0113ja atteik\u0161an\u0101s pirms pas\u016bt\u012bjuma apstr\u0101des<\/td>zem 2,5%, v\u0113lams 0%<\/td><\/tr>
Pieg\u0101des izseko\u0161anas numuru der\u012bguma r\u0101d\u012bt\u0101js<\/td>Der\u012bgi pieg\u0101des izseko\u0161anas numuri<\/td>vismaz 95%, v\u0113lams 100%<\/td><\/tr>
Aizkav\u0113to pieg\u0101\u017eu r\u0101d\u012bt\u0101js<\/td>aizkav\u0113ta pieg\u0101de = s\u016bt\u012bjuma apstiprin\u0101jums p\u0113c paredz\u0113t\u0101 nos\u016bt\u012b\u0161anas datuma beig\u0101m<\/td>zem 4%, v\u0113lams 0%<\/td><\/tr>
Neapmierin\u0101t\u012bba ar atgrie\u0161an\u0101m<\/td>Atgrie\u0161anas pieteikums ar negat\u012bvu klienta atsauksmi, atbildes uz jaut\u0101jumiem par atgrie\u0161anu, kas nav sniegtas 48 stundu laik\u0101, nepareizi noraid\u012bti atgrie\u0161anas pieteikumi<\/td>zem 10%, v\u0113lams 0%<\/td><\/tr>
P\u0101rdev\u0113ja v\u0113rt\u0113jumi<\/td>P\u0101rdev\u0113ja vid\u0113j\u0101 v\u0113rt\u0113juma un v\u0113rt\u0113jumu skaits<\/td>tik pozit\u012bvi k\u0101 iesp\u0113jams, tik augsti k\u0101 iesp\u0113jams<\/td><\/tr>
Reakcijas laiks<\/td>vid\u0113jais laiks p\u0113d\u0113j\u0101s 90 dien\u0101s, kas nepiecie\u0161ams, lai atbild\u0113tu uz klientu piepras\u012bjumiem<\/td>zem 24h, p\u0113c iesp\u0113jas zem 12h<\/td><\/tr>
Kr\u0101jumu atlikums<\/td>Nav pieejams, pieg\u0101des gr\u016bt\u012bbas<\/td>tik reti k\u0101 iesp\u0113jams<\/td><\/tr>
Neapmierin\u0101t\u012bba ar klientu apkalpo\u0161anu<\/td>negat\u012bva v\u0113rt\u0113juma snieg\u0161ana no klienta par atbildi pirc\u0113ja-p\u0101rdev\u0113ja pastkast\u0113<\/td>tik maz k\u0101 iesp\u0113jams<\/td><\/tr>
Atmaksu r\u0101d\u012bt\u0101js<\/td>Atmaksu attiec\u012bba p\u0113d\u0113j\u0101s 30 dien\u0101s pret kop\u0113jo pas\u016bt\u012bjumu skaitu<\/td>tik zems k\u0101 iesp\u0113jams<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\t\t
\n\t\t
\n\t\t\t
\n\t
\n\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t14 vissvar\u012bg\u0101kie krit\u0113riji, lai ieg\u016btu BuyBox Amazon un k\u0101 kontrol\u0113t savus r\u0101d\u012bt\u0101jus<\/a>\n\t\t\t<\/div>\n\t\t\t
Detaliz\u0113ta visu uz Amazon iz\u0161\u0137iro\u0161o KPI<\/strong> apraksts tirgot\u0101jiem un k\u0101 tie piev\u0113r\u0161as optimiz\u0101cijai, jau ir \u0161eit<\/a> detaliz\u0113ti apspriests. M\u0113s nosauksim ne tikai minim\u0101l\u0101s pras\u012bbas un visus ide\u0101los r\u0101d\u012bt\u0101jus, bet ar\u012b pamat\u0101 eso\u0161o apr\u0113\u0137ina formulu.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n\n\n\n

Citi noz\u012bm\u012bgi KPI Amazon<\/h3>\n\n\n\n

Profesion\u0101li tirgot\u0101ji ne tikai uzskaita savus produktus Amazon, uzrauga svar\u012bgas KPI metriku un p\u0113c tam beidz darbu. Tam ir nepiecie\u0161ams vair\u0101k. It \u012bpa\u0161i priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113jiem ir j\u0101nodarbojas ar rekl\u0101mas jaut\u0101jumiem<\/a>. Un \u0161aj\u0101 gad\u012bjum\u0101 attiecas t\u0101s pa\u0161as veiktsp\u0113jas r\u0101d\u012bt\u0101ji Amazon, kurus visp\u0101r\u012bgi izmanto m\u0101rketing\u0101<\/strong> k\u0101 KPI.<\/p>\n\n\n\n

T\u0101d\u0113j\u0101di v\u0113l viens svar\u012bgs Amazon KPI ir ACoS<\/strong>, kas ir sa\u012bsin\u0101jums \u201eRekl\u0101mas izmaksas par p\u0101rdo\u0161anu\u201c. \u0160is r\u0101d\u012bt\u0101js sal\u012bdzina rekl\u0101mas kampa\u0146u izmaksas ar ie\u0146\u0113mumiem, kas g\u016bti no \u0161\u012bs rekl\u0101mas: ACoS = rekl\u0101mas izmaksas \/ ie\u0146\u0113mumi.<\/p>\n\n\n\n

Ja p\u0101rdo\u0161anas apjoms ir 50 000 eiro un rekl\u0101mas izdevumi 3 000 eiro, tad ACoS b\u016btu 6%. Tom\u0113r, cik augsts ACoS var b\u016bt, ir at\u0161\u0137ir\u012bgs no produkta uz produktu<\/strong>. \u0160im nol\u016bkam no p\u0101rdo\u0161anas cenas j\u0101at\u0146em visi izdevumi, kas tirgot\u0101jam ir papildus, piem\u0113ram, ra\u017eo\u0161anas izmaksas, pievienot\u0101 v\u0113rt\u012bba vai kop\u0113jie izdevumi. Ja tirgot\u0101js ar kafijas autom\u0101tu g\u016bst 15 procentu pe\u013c\u0146u no p\u0101rdo\u0161anas cenas, ACoS nedr\u012bkst p\u0101rsniegt 15 procentus. Cit\u0101di tas k\u013c\u016btu par zaud\u0113jumu dar\u012bjumu.<\/p>\n\n\n\n

Tom\u0113r, cik augsts vai zems ACoS k\u0101 Amazon KPI var b\u016bt, ir atkar\u012bgs no daudziem citiem faktoriem, kas j\u0101izskata individu\u0101li, piem\u0113ram, no PPC kampa\u0146u m\u0113r\u0137a<\/strong>, marginalit\u0101tes<\/strong> un cik augsts ir konkurences spiediens<\/strong> attiec\u012bgaj\u0101 produktu kategorij\u0101. At\u0161\u0137ir\u012bb\u0101 no Google Ads, Amazon Ads ne tikai ietekm\u0113 produkta p\u0101rdo\u0161anu, bet ar\u012b vienm\u0113r ietekm\u0113 organisko redzam\u012bbu.<\/p>\n\n\n\n

\u0145emot v\u0113r\u0101 \u0161o visaptvero\u0161o ietekmi, daudzi p\u0101rdev\u0113ji ir s\u0101ku\u0161i piev\u0113rst liel\u0101ku uzman\u012bbu izmaks\u0101m par pas\u016bt\u012bjumu (CPO)<\/strong> k\u0101 Amazon KPI. \u0160aj\u0101 gad\u012bjum\u0101 rekl\u0101mas izdevumi noteikt\u0101 laika period\u0101 tiek dal\u012bti ar kop\u0113jiem p\u0101rdo\u0161anas apjomiem taj\u0101 pa\u0161\u0101 period\u0101. T\u0101d\u0113j\u0101di tiek \u0146emts v\u0113r\u0101 fakts, ka Amazon Ads ir liel\u0101ka ietekme.<\/p>\n\n\n\n

Secin\u0101jums: Kas neuzrauga, zaud\u0113!<\/h2>\n\n\n\n

P\u0101rdot Amazon, bet svar\u012bg\u0101s KPI metriku regul\u0101ri nep\u0101rbaud\u012bt? Var m\u0113\u0123in\u0101t, bet tas ir bezj\u0113dz\u012bgi. Jo, kas nezin, kur ir k\u013c\u016bda sist\u0113m\u0101, ir gr\u016bti sp\u0113t savlaic\u012bgi optimiz\u0113t savu biznesu. Sekas var b\u016bt ne tikai rangu samazin\u0101\u0161ana vai Buy Box zaud\u0113\u0161ana \u2013 ar\u012b konta blo\u0137\u0113\u0161ana ir diezgan re\u0101la iesp\u0113ja.<\/p>\n\n\n\n

T\u0101p\u0113c Amazon tirgot\u0101jiem vienm\u0113r j\u0101uzrauga svar\u012bg\u0101s KPI r\u0101d\u012bt\u0101ji un j\u0101rea\u0123\u0113 uz probl\u0113m\u0101m savlaic\u012bgi.<\/strong> Tas pats attiecas uz PPC kampa\u0146u veiktsp\u0113ju Amazon kosmos\u0101, pat ja pras\u012bbas \u0161eit nav tik konkr\u0113tas k\u0101 p\u0101rdev\u0113ju veiktsp\u0113jai. \u0160eit j\u0101uzrauga ACoS un CPO, lai var\u0113tu nov\u0113rt\u0113t, vai kampa\u0146a sasniedz savu m\u0113r\u0137i.<\/p>\n\n\n\n

Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 WrightStudio \u2013 stock.adobe.com<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u012bts turas iztur\u012bgi: Amazon padara tirgot\u0101jus bag\u0101tus. Tom\u0113r ikviens, kur\u0161 jau ir nodarbojies ar \u0161o t\u0113mu, \u0101tri non\u0101k pie secin\u0101juma: Amazon var labi darboties p\u0101rdev\u0113jiem, bet tas noteikti nav pa\u0161saprotami! K\u0101 jebkur\u0101 cit\u0101 biznes\u0101, uz\u0146\u0113m\u0113jiem ar\u012b Amazon j\u0101seko svar\u012bgajiem KPI. Jo e-komercijas milzis \u0101tri sod\u012bs tirgus p\u0101rdev\u0113jus, kuriem nav kontroles p\u0101r saviem r\u0101d\u012bt\u0101jiem. Bet vispirms<\/p>\n","protected":false},"author":3,"featured_media":1587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1083],"tags":[],"class_list":["post-111375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viss-par-buy-box"],"yoast_head":"\nAmazon KPI: \u0160ie ir vissvar\u012bg\u0101kie veiktsp\u0113jas r\u0101d\u012bt\u0101ji p\u0101rdev\u0113jiem!<\/title>\n<meta name=\"description\" content=\"M\u0113s jums past\u0101st\u012bsim, kuri Amazon KPI katram p\u0101rdev\u0113jam j\u0101uzrauga. 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