{"id":111399,"date":"2023-05-25T07:43:02","date_gmt":"2023-05-25T07:43:02","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji\/"},"modified":"2023-05-25T07:43:02","modified_gmt":"2023-05-25T07:43:02","slug":"amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji\/","title":{"rendered":"Amazon Marketplace: Cenu sal\u012bdzin\u0101jums ar Google Shopping? Ko var dar\u012bt p\u0101rdev\u0113ji"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-506980-identifier\">Pa\u0161reiz\u0113jais e-komercijas pasaules l\u012bderis ir gr\u016bti sasniedzams saviem konkurentiem: Amazon ir smagi str\u0101d\u0101jis, lai ieg\u016btu \u0161o poz\u012bciju, un tikpat smagi str\u0101d\u0101, lai to saglab\u0101tu. \u0160is tie\u0161saistes gigants ir paz\u012bstams ne tikai ar savu sasniedzam\u012bbu un lielumu, bet ar\u012b ir izveidojis uzticam\u012bbas, klientu orient\u0101cijas un \u0101truma reput\u0101ciju. Bet k\u0101 izdev\u0101s past\u0101v\u012bgi palikt pirmaj\u0101 viet\u0101? Starp citu, tas prasa no Amazon past\u0101v\u012bgu cenu sal\u012bdzin\u0101\u0161anu ar, piem\u0113ram, Google Shopping, vienu no liel\u0101kajiem pieg\u0101des giganta konkurentiem ne tikai V\u0101cijas tirg\u016b. Jo piel\u0101gojam\u012bba visos l\u012bme\u0146os \u2013 \u012bpa\u0161i cen\u0101s \u2013 ir pamatpras\u012bba, lai vienm\u0113r paliktu priek\u0161\u0101.<\/p><p class=\"theme-wp-block gb-responsive-300595-identifier\">Ka Amazon sal\u012bdzina cenas platform\u0101 ar konkurentiem, lai vienm\u0113r pied\u0101v\u0101tu klientiem lab\u0101ko pied\u0101v\u0101jumu, profesion\u0101li tirgot\u0101ji jau k\u0101du laiku to pie\u013cauj. Bet k\u0101 ir ar \u0161\u012b cenu sal\u012bdzin\u0101juma likum\u012bbu (galu gal\u0101 Amazon nav sve\u0161s ar\u012b Feder\u0101lajai konkurences uzraudz\u012bbas iest\u0101dei) un, galvenais, k\u0101 p\u0101rdev\u0113ji var p\u0101rdot \u0161\u0101d\u0101 platform\u0101 ar maksim\u0101lo pe\u013c\u0146u? M\u0113s esam sagatavoju\u0161i atbildes jums \u0161aj\u0101 rakst\u0101.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-931260-identifier\">K\u0101 un kur\u0101s platform\u0101s notiek cenu sal\u012bdzin\u0101\u0161ana?<\/h2><p class=\"theme-wp-block gb-responsive-181950-identifier\">ASV Amazon bie\u017ei veic cenu sal\u012bdzin\u0101\u0161anu ne tikai ar Google Shopping, bet ar\u012b ar daudz\u0101m cit\u0101m platform\u0101m. Tirgot\u0101ji bie\u017ei sav\u0101 e-pasta ies\u016btn\u0113 sa\u0146em zi\u0146u no pieg\u0101des giganta, kur\u0101 vi\u0146iem ieteikts padar\u012bt savas cenas konkur\u0113tsp\u0113j\u012bg\u0101kas.<\/p><div class=\"wp-block-image gb-responsive-251484-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full is-resized\"><img decoding=\"async\" width=\"843\" height=\"1549\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/05\/25074027\/email-amazon-preisabgleich-mit-google-shopping.png\" alt=\"\u0160eit ir e-pasts par Amazon cenu sal\u012bdzin\u0101\u0161anu ar Google Shopping\" class=\"wp-image-28635\" style=\"width:422px;height:775px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/05\/25074027\/email-amazon-preisabgleich-mit-google-shopping-407x748.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/05\/25074027\/email-amazon-preisabgleich-mit-google-shopping-768x1411.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/05\/25074027\/email-amazon-preisabgleich-mit-google-shopping-836x1536.png 836w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/05\/25074027\/email-amazon-preisabgleich-mit-google-shopping.png 843w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-47324-identifier\">V\u0101cij\u0101, papildus Amazon, uz\u0146\u0113mumi k\u0101 Ebay, Otto un Zalando ir parastie aizdom\u0101s tur\u0113tie, ar kuriem var\u0113tu notikt cenu sal\u012bdzin\u0101\u0161ana. E-komercijas p\u0101rdev\u0113jiem cenu sal\u012bdzin\u0101\u0161ana starp da\u017e\u0101diem pieg\u0101d\u0101t\u0101jiem vienm\u0113r ir bijusi s\u0101p\u012bga t\u0113ma, un tam ir pamatots iemesls. \u0160aj\u0101 <a href=\"https:\/\/www.linkedin.com\/posts\/cas-sanderson_my-price-scraping-experiment-is-complete-activity-7061533398359527424-amOg\/?utm_source=share&amp;utm_medium=member_android\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LinkedIn ierakst\u0101<\/a> v\u0113lreiz ir skaidri redzams, k\u0101du ietekmi cenu piel\u0101go\u0161ana atst\u0101j uz p\u0101rdev\u0113ju pe\u013c\u0146u.<\/p><p class=\"theme-wp-block gb-responsive-796625-identifier\">Bet kas tie\u0161i notiek cenu piel\u0101go\u0161anas proces\u0101 un k\u0101 tas tiek veikts? \u0160is process, protams, var at\u0161\u0137irties no uz\u0146\u0113muma uz uz\u0146\u0113mumu:<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block gb-responsive-958472-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-441431-identifier\">Datu v\u0101k\u0161ana: Lai sal\u012bdzin\u0101tu cenas ab\u0101s platform\u0101s, ir nepiecie\u0161ami dati par produktiem. Parasti tas tiek veikts automatiz\u0113ti, izmantojot t\u012bmek\u013ca r\u0101pu\u013cus vai API, kas apkopo produktu inform\u0101ciju no ab\u0101m platform\u0101m.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-696419-identifier\">Produktu noteik\u0161ana: Dati \u0161eit tiek sal\u012bdzin\u0101ti, lai identific\u0113tu l\u012bdz\u012bgus produktus ab\u0101s platform\u0101s. Tas var notikt, sal\u012bdzinot produktu nosaukumus, SKU numurus u.tml. Iepriek\u0161 min\u0113taj\u0101 LinkedIn ierakst\u0101 autors piem\u0113ram ir secin\u0101jis, ka produkta att\u0113ls (vismaz ASV) bie\u017ei tiek izmantots k\u0101 elements, lai atrastu identiskus produktus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-554025-identifier\">Cenu sal\u012bdzin\u0101\u0161ana: Tikl\u012bdz l\u012bdz\u012bgi produkti ir identific\u0113ti, cenas ab\u0101s platform\u0101s tiek sal\u012bdzin\u0101tas. \u0160aj\u0101 proces\u0101 tiek \u0146emti v\u0113r\u0101 p\u0101rdo\u0161anas cena, iesp\u0113jamie atlaides vai \u012bpa\u0161ie pied\u0101v\u0101jumi, k\u0101 ar\u012b pieg\u0101des izmaksas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518141-identifier\">Cenu datu atjaunin\u0101\u0161ana: Cenu dati tiek regul\u0101ri atjaunin\u0101ti, lai nodro\u0161in\u0101tu, ka sal\u012bdzin\u0101juma rezult\u0101ti ir p\u0113c iesp\u0113jas aktu\u0101l\u0101ki. T\u0101 k\u0101 cenas e-komercijas platform\u0101s bie\u017ei main\u0101s, ir svar\u012bgi veikt sal\u012bdzin\u0101\u0161anu regul\u0101ros interv\u0101los.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-442096-identifier\">Pa\u0161laik Amazon ar\u012b iesaista klientus proces\u0101, lai identific\u0113tu zem\u0101kas produktu cenas. Caur atsauksmju sada\u013cu uz produkta detaliz\u0113t\u0101s lapas \u0161\u012bs atsauksmes var tie\u0161i nos\u016bt\u012bt Amazon.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-901673-identifier\"><img decoding=\"async\" width=\"844\" height=\"444\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/07161120\/amazon-preisabgleich-google-kunden-feedback-844x444.png\" alt=\"Amazon praktiz\u0113 cenu sal\u012bdzin\u0101\u0161anu ne tikai caur Google. Ar\u012b klientu atsauksmes ir laipni gaid\u012btas.\" class=\"wp-image-53778\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/07161120\/amazon-preisabgleich-google-kunden-feedback-407x214.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/07161120\/amazon-preisabgleich-google-kunden-feedback-768x404.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/07161120\/amazon-preisabgleich-google-kunden-feedback-844x444.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/07161120\/amazon-preisabgleich-google-kunden-feedback-1536x808.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/08\/07161120\/amazon-preisabgleich-google-kunden-feedback.png 1584w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-572699-identifier\">Vai cenu sal\u012bdzin\u0101\u0161ana ar Google Shopping V\u0101cij\u0101 ir likum\u012bga?<\/h2><p class=\"theme-wp-block gb-responsive-853210-identifier\">\u012asi sakot: J\u0101, cenu sal\u012bdzin\u0101\u0161ana V\u0101cij\u0101 ir at\u013cauta, ja attiec\u012bgie uz\u0146\u0113mumi ar to neizdara citas likumu p\u0101rk\u0101pumus. \u012apa\u0161i \u0161eit ir sp\u0113k\u0101 likums pret konkurences ierobe\u017eojumiem, t.i., V\u0101cijas konkurences ties\u012bbas. K\u0101 jau min\u0113ts, Amazon V\u0101cijas Feder\u0101laj\u0101 konkurences uzraudz\u012bbas iest\u0101d\u0113 ir paz\u012bstams k\u0101 kr\u0101sains suns. Turkl\u0101t pieg\u0101des gigants jau vien d\u0113\u013c Buy Box koncepcijas izraisa visus konkurences ties\u012bbu trauksmes sign\u0101lus, jo Buy Box uzvar\u0113t\u0101ji vienm\u0113r ieg\u016bst vair\u0101k nek\u0101 90 % p\u0101rdo\u0161anas \u2013 vai k\u0101ds teica &#8220;monopols&#8221;?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-600228-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-918676-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Pa\u0161laik Amazon ir veicis pretpas\u0101kumus: ar otro Buy Box uz produkta detaliz\u0113taj\u0101m lap\u0101m tagad vismaz da\u017eiem produktiem tiek r\u0101d\u012bti vair\u0101ki iepirkumu groza lauki, t\u0101d\u0113j\u0101di piem\u0113ram, ar\u012b FBM pied\u0101v\u0101jumiem ir iesp\u0113ja tikt paman\u012btiem klienta. K\u0101das sekas tas atst\u0101j uz tirgot\u0101jiem, lasiet \u0161eit: <a href=\"\/lv\/blog\/zweite-buy-box\/\">Otr\u0101 Amazon Buy Box \u2013 K\u0101p\u0113c tirgus p\u0101rdev\u0113jiem viss var main\u012bties<\/a>.<\/span><\/p><p class=\"theme-wp-block gb-responsive-937292-identifier\"><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-38735-identifier\">K\u0101 da\u013ca no \u201eLielaj\u0101m \u010cetr\u0101m\u201d \u2013 Apple, Meta, Alphabet, Amazon \u2013 BKA vienm\u0113r ir saist\u012bts ar Amazon, pat ja tas ir tikai likumu p\u0101rskat\u012b\u0161ana, kas atvieglo \u0161o uz\u0146\u0113mumu kontroli V\u0101cijas teritorij\u0101. Vai BKA nov\u0113ro Amazon cenu piel\u0101go\u0161anas d\u0113\u013c, var b\u016bt taisn\u012bba. Tom\u0113r ir stipri ap\u0161aub\u0101ms, vai Amazon d\u0113\u013c t\u0101 sa\u0146ems sodu. Vien\u012bg\u0101 iesp\u0113ja juridiskai r\u012bc\u012bbai b\u016btu faktiska <em>cenu vieno\u0161an\u0101s<\/em> starp Amazon un citu e-komercijas platformu esam\u012bba.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-443704-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja uz bestselleru &#8211; ar SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">S\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-791962-identifier\">Cenu piel\u0101go\u0161ana pret cenu vieno\u0161anos<\/h3><p class=\"theme-wp-block gb-responsive-535809-identifier\">Cenu piel\u0101go\u0161ana un cenu vieno\u0161an\u0101s tom\u0113r ir \u013coti at\u0161\u0137ir\u012bgi j\u0113dzieni:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-642679-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-279851-identifier\">Cenu <em>sal\u012bdzin\u0101\u0161ana<\/em> attiecas uz cenu piel\u0101go\u0161anu, ko veic atsevi\u0161\u0137i uz\u0146\u0113mumi, lai saglab\u0101tu konkur\u0113tsp\u0113ju vai rea\u0123\u0113tu uz tirgus izmai\u0146\u0101m. Tas ir uz\u0146\u0113muma patst\u0101v\u012bgs l\u0113mums piel\u0101got savas cenas konkurentu vai visp\u0101r\u0113jo tirgus tendenc\u0113m. <br><br> Piem\u0113rs: Amazon veic cenu sal\u012bdzin\u0101\u0161anu ar Google Shopping un samazina Oral-B zobu birstu cenas par 10 %, p\u0113c tam kad ir konstat\u0113ts, ka t\u0101s tiek pied\u0101v\u0101tas Google Shopping par zem\u0101ku cenu.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul start=\"2\" class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-12150-identifier wp-block-list\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-177985-identifier\">Cena <em>vieno\u0161an\u0101s<\/em> attiec\u012bgi attiecas uz konkurenci ierobe\u017eojo\u0161u vieno\u0161anos vai koordin\u0101ciju starp uz\u0146\u0113mumiem, lai m\u0101ksl\u012bgi paaugstin\u0101tu, stabiliz\u0113tu vai samazin\u0101tu cenas. \u0160\u012bs vieno\u0161an\u0101s m\u0113r\u0137is ir ietekm\u0113t konkurenci un manipul\u0113t ar tirgu. Cenu vieno\u0161an\u0101s parasti ir nelikum\u012bgas un p\u0101rk\u0101pj kartelot\u0101ju likumus, jo t\u0101s kav\u0113 br\u012bvo konkurenci.<br><br> piem\u0113rs: Amazon.de un Otto.de vienojas, ka Otto.de janv\u0101r\u012b samazina zobu birstes cenu par 10 %, un Amazon febru\u0101r\u012b seko l\u012bdzi. <\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-563581-identifier\">Pirmais gad\u012bjums nerada monopola st\u0101vok\u013ca \u013caunpr\u0101t\u012bgu izmanto\u0161anu pat\u0113r\u0113t\u0101ju lab\u0101. Dr\u012bz\u0101k pret\u0113ji, pirc\u0113ji g\u016bst labumu no cenu izl\u012bdzin\u0101\u0161anas, jo vi\u0146i tagad katr\u0101 platform\u0101 sa\u0146em to pa\u0161u izdev\u012bgo cenu. T\u0101p\u0113c Amazon noties\u0101\u0161ana un sod\u012b\u0161ana, pamatojoties uz vienk\u0101r\u0161u cenu izl\u012bdzin\u0101\u0161anu, ir likum\u012bgi redzama tikai tad, ja t\u0101 notikusi kop\u0101 ar cenu vieno\u0161anos.<\/p><p class=\"theme-wp-block gb-responsive-437434-identifier\">\u0160is koncepts var b\u016bt labs un izdev\u012bgs Amazon, pat\u0113r\u0113t\u0101jiem un iesp\u0113jams ar\u012b cit\u0101m e-komercijas platform\u0101m. Bet \u0161aj\u0101 konstrukcij\u0101 ir viens svar\u012bgs ieinteres\u0113tais dal\u012bbnieks, kur\u0161 \u0161eit neg\u016bst labumu. Un, ja j\u016bs \u0161o tekstu esat las\u012bjis l\u012bdz \u0161im br\u012bdim, cerot, ka cenu izl\u012bdzin\u0101\u0161ana ir nelikum\u012bga, tad man diem\u017e\u0113l jums ir sliktas zi\u0146as.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-318992-identifier\">K\u0101 g\u016bst labumu Amazon tirgot\u0101ji, neskatoties uz cenu izl\u012bdzin\u0101\u0161anu?<\/h2><p class=\"theme-wp-block gb-responsive-813447-identifier\">D\u017eefs Bezoss reiz teica \u013coti skaistu teikumu, kas perfekti apkopo visu situ\u0101ciju:<\/p><figure class=\"theme-wp-block wp-block-pullquote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-237838-identifier\"><blockquote><p>\u201eM\u0113s neesam biznes\u0101, lai pal\u012bdz\u0113tu cilv\u0113kiem p\u0101rdot lietas, m\u0113s esam biznes\u0101, lai pal\u012bdz\u0113tu cilv\u0113kiem pirkt lietas.&#8221;<\/p><cite>D\u017eefs Bezoss<\/cite><\/blockquote><\/figure><p class=\"theme-wp-block gb-responsive-128452-identifier\">Ko Bezos ar to grib teikt, ir tas, ka tirgus p\u0101rdev\u0113jiem Amazon nav priorit\u0101te. Vispirms n\u0101k klients, tad pe\u013c\u0146a, tad akcion\u0101ri, \u2026 un k\u0101d\u0101 br\u012bd\u012b n\u0101k tirgot\u0101ji un tirgot\u0101jas. T\u0101p\u0113c tirgot\u0101jam ir nepiecie\u0161ams sabiedrotais, kur\u0161 str\u0101d\u0101 ar Amazon, bet p\u0101rst\u0101v tirgot\u0101ju intereses pirmaj\u0101 viet\u0101. \u0160aj\u0101 konkr\u0113taj\u0101 gad\u012bjum\u0101 tirgot\u0101jiem ir nepiecie\u0161ami uz\u0146\u0113mumi, kas labi p\u0101rzina cenu noteik\u0161anas jaut\u0101jumus un efekt\u012bvu cenu strat\u0113\u0123iju piem\u0113ro\u0161anu.<\/p><p class=\"theme-wp-block gb-responsive-576472-identifier\">K\u0101 m\u0113s jau esam secin\u0101ju\u0161i, V\u0101cij\u0101 ir likum\u012bgi, ja Amazon veic cenu izl\u012bdzin\u0101\u0161anu ar, piem\u0113ram, Google Shopping. M\u0113s neko nevaram main\u012bt. Tirgot\u0101jiem da\u017eos gad\u012bjumos vienk\u0101r\u0161i j\u0101pie\u0146em, ka vi\u0146i reiz\u0113m zaud\u0113 Buy Box, jo nav samazin\u0101ju\u0161i savas cenas.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-228416-identifier\">Efekt\u012bvas cenu strat\u0113\u0123ijas liel\u0101kam apgroz\u012bjumam un pe\u013c\u0146ai<\/h3><p class=\"theme-wp-block gb-responsive-991082-identifier\">Efekt\u012bva strat\u0113\u0123ija, k\u0101 minimiz\u0113t cenu izl\u012bdzin\u0101\u0161anas ietekmi, ir katr\u0101 gad\u012bjum\u0101 savas cenu strat\u0113\u0123ijas uzlabo\u0161ana. To var pan\u0101kt, piem\u0113ram, ar SELLERLOGIC Repricer. Prakses piem\u0113rs:<\/p><p class=\"theme-wp-block gb-responsive-731580-identifier\">Amazon jums nos\u016bta e-pastu un aicina j\u016bs padar\u012bt savas cenas konkur\u0113tsp\u0113j\u012bg\u0101kas. Ja to nedar\u012bsiet, jums draud \u2013 vismaz attiec\u012bb\u0101 uz produktu \u2013 redzam\u012bbas samazin\u0101\u0161an\u0101s un l\u012bdz ar to ar\u012b maz\u0101k p\u0101rdo\u0161anas. T\u0101 k\u0101 jums ir p\u0101r\u0101k daudz dar\u0101m\u0101 un t\u0101p\u0113c j\u016bs nevarat vai nev\u0113laties manu\u0101li optimiz\u0113t cenu, j\u016bs nolemjat izmantot SELLERLOGIC Repricer. Repricer vispirms nosaka cenu, kas nepiecie\u0161ama, lai ieg\u016btu Buy Box attiec\u012bb\u0101 uz produktu, autom\u0101tiski iestata \u0161o cenu un j\u016bsu p\u0101rdo\u0161ana pieaug.<\/p><p class=\"theme-wp-block gb-responsive-540506-identifier\"><strong>Svar\u012bgi:<\/strong> Lietot\u0101ji var defin\u0113t SELLERLOGIC Repricer minim\u0101l\u0101s un maksim\u0101l\u0101s cenas. \u0160\u012bs cenas nekad netiks ignor\u0113tas. T\u0101d\u0113j\u0101di j\u016bs varat b\u016bt dro\u0161i, ka nekad nep\u0101rdosiet zem savas v\u0113lam\u0101s pe\u013c\u0146as. Turkl\u0101t Repricer pied\u0101v\u0101 iesp\u0113ju autom\u0101tiski apr\u0113\u0137in\u0101t \u0161os cenu ierobe\u017eojumus, pamatojoties uz izmaks\u0101m, kas jums ir par produktu. T\u0101d\u0101 veid\u0101 j\u016bs varat b\u016bt dro\u0161i, ka p\u0101rdodat par izdev\u012bg\u0101m cen\u0101m. <\/p><p class=\"theme-wp-block gb-responsive-456318-identifier\">Tas v\u0113l nav viss. P\u0113c tam Repricer pak\u0101peniski paaugstina produkta cenu. Tikai p\u0113c tam, kad caur Amazon API ierodas sign\u0101ls, ka tagad ir sasniegta maksim\u0101l\u0101 Buy Box cena, Repricer p\u0101rtrauc cenu paaugstin\u0101\u0161anu.<\/p><p class=\"theme-wp-block gb-responsive-684829-identifier\">T\u0101d\u0113j\u0101di j\u016bs p\u0101rdodat ne tikai par Buy Box cenu, bet ar\u012b par vislab\u0101ko iesp\u0113jamo cenu. Gala rezult\u0101ts: konkur\u0113tsp\u0113j\u012bga cena, ar kuru Amazon ir apmierin\u0101ts, un pe\u013c\u0146a, ar kuru j\u016bs esat apmierin\u0101ts.<\/p><p class=\"theme-wp-block gb-responsive-266124-identifier\">Apmekl\u0113jiet m\u016bs un <a href=\"https:\/\/www.sellerlogic.com\/lv\/amazon-dynamic-repricing-tool\/\">izm\u0113\u0123iniet SELLERLOGIC Repricer 14 dienas bez maksas<\/a>. J\u016bs nerisk\u0113jat, jo p\u0113c izm\u0113\u0123in\u0101juma perioda tas autom\u0101tiski beidzas. J\u016bs katr\u0101 gad\u012bjum\u0101 sa\u0146emat profesion\u0101lu ievadapm\u0101c\u012bbu un konsult\u0101cijas no Amazon profesion\u0101\u013ciem.<\/p><p class=\"theme-wp-block gb-responsive-704922-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Att\u0113lu avoti sec\u012bb\u0101 p\u0113c att\u0113liem: \u00a9 Koshiro \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Pa\u0161reiz\u0113jais e-komercijas pasaules l\u012bderis ir gr\u016bti sasniedzams saviem konkurentiem: Amazon ir smagi str\u0101d\u0101jis, lai ieg\u016btu \u0161o poz\u012bciju, un tikpat smagi str\u0101d\u0101, lai to saglab\u0101tu. \u0160is tie\u0161saistes gigants ir paz\u012bstams ne tikai ar savu sasniedzam\u012bbu un lielumu, bet ar\u012b ir izveidojis uzticam\u012bbas, klientu orient\u0101cijas un \u0101truma reput\u0101ciju. Bet k\u0101 izdev\u0101s past\u0101v\u012bgi palikt pirmaj\u0101 viet\u0101? Starp citu,<\/p>\n","protected":false},"author":6,"featured_media":53775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1089],"tags":[],"class_list":["post-111399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-komercija-un-tiessaistes-mazumtirdznieciba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vai Amazon veic cenu piel\u0101go\u0161anu ar Google Shopping?<\/title>\n<meta name=\"description\" content=\"K\u0101p\u0113c Amazon piel\u0101go tirgus cenas ar Google Shopping un k\u0101 p\u0101rdev\u0113ji var uz to rea\u0123\u0113t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vai Amazon veic cenu piel\u0101go\u0161anu ar Google Shopping?\" \/>\n<meta property=\"og:description\" content=\"K\u0101p\u0113c Amazon piel\u0101go tirgus cenas ar Google Shopping un k\u0101 p\u0101rdev\u0113ji var uz to rea\u0123\u0113t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-25T07:43:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/05\/07160433\/amazon-preisabgleich-google-shopping.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Daniel Hannig\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Hannig\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-marketplace-cenu-salidzinajums-ar-google-shopping-ko-var-darit-pardeveji\/\"},\"author\":{\"name\":\"Daniel Hannig\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a9975b0b7f3f480597f2ec6a37b987e8\"},\"headline\":\"Amazon Marketplace: Cenu sal\u012bdzin\u0101jums ar Google Shopping? 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