{"id":111414,"date":"2022-05-17T07:13:00","date_gmt":"2022-05-17T07:13:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-un-tiessaistes-iepirksanas-vacija-sadi-ir-specigs-e-komercijas-gigants\/"},"modified":"2022-05-17T07:13:00","modified_gmt":"2022-05-17T07:13:00","slug":"amazon-un-tiessaistes-iepirksanas-vacija-sadi-ir-specigs-e-komercijas-gigants","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-un-tiessaistes-iepirksanas-vacija-sadi-ir-specigs-e-komercijas-gigants\/","title":{"rendered":"Amazon un tie\u0161saistes iepirk\u0161an\u0101s V\u0101cij\u0101: \u0160\u0101di ir sp\u0113c\u012bgs e-komercijas gigants"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-540069-identifier\">E-komercija V\u0101cij\u0101 ir visur kl\u0101teso\u0161a. Covid gadi ir pa\u0101trin\u0101ju\u0161i visu nozari par vair\u0101k nek\u0101 desmit gadiem, un pand\u0113mijas sekas joproj\u0101m maina veidu, k\u0101 uz\u0146\u0113mumi darbojas un aug. Pat\u0113r\u0113t\u0101ji \u0161odien ar\u012b p\u0113ta, p\u0113rk un maks\u0101 par produktiem cit\u0101di nek\u0101 pirms desmit gadiem. Tom\u0113r viena lieta ir palikusi nemain\u012bga gadiem: liel\u0101kais sp\u0113l\u0113t\u0101js nozar\u0113 ir Amazon. T\u0101p\u0113c tie\u0161saistes iepirk\u0161an\u0101s daudziem V\u0101cijas klientiem s\u0101kas Amazon.de un bie\u017ei ar\u012b beidzas tur.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-835441-identifier\">Amazon nep\u0101rprotams l\u012bderis<\/h2><p class=\"theme-wp-block gb-responsive-188589-identifier\">Konkurence gr\u016bti sp\u0113j sekot l\u012bdzi uz\u0146\u0113muma izaugsmei. Pirmais skats uz liel\u0101kajiem B2C tie\u0161saistes veikaliem valst\u012b izce\u013c tie\u0161saistes giganta dominanci V\u0101cijas tirg\u016b. Amazon \u0123ener\u0113 vair\u0101k ie\u0146\u0113mumu nek\u0101 sekojo\u0161\u0101s se\u0161as vietas kop\u0101:<\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td>Vieta<\/td><td>Veikals<\/td><td>Neto ie\u0146\u0113mumi 2021. gad\u0101 (miljonos \u20ac)<\/td><\/tr><tr><td>1<\/td><td>amazon.de<\/td><td>15,680.6<\/td><\/tr><tr><td>2<\/td><td>otto.de<\/td><td>5,124.0<\/td><\/tr><tr><td>3<\/td><td>mediamarkt.de<\/td><td>2,544.0<\/td><\/tr><tr><td>4<\/td><td>zalando.de<\/td><td>2,515.0<\/td><\/tr><tr><td>5<\/td><td>ikea.com<\/td><td>1,747.0<\/td><\/tr><tr><td>6<\/td><td>saturn.de<\/td><td>1,340.0<\/td><\/tr><tr><td>7<\/td><td>apple.com<\/td><td>1,190.0<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">Avots: <a href=\"https:\/\/www.ehi.org\/news\/top-100-onlineshops-in-deutschland-2022\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">EHI Retail Institute<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-706079-identifier\">Tre\u0161o pu\u0161u p\u0101rdev\u0113ji k\u0101 galvenais faktors<\/h2><p class=\"theme-wp-block gb-responsive-731704-identifier\">Tom\u0113r tas nav tikai Amazon pa\u0161a pan\u0101kums. Tie\u0161saistes iepirk\u0161an\u0101s V\u0101cij\u0101 ir rakstur\u012bga ar\u012b tre\u0161o pu\u0161u p\u0101rdev\u0113jiem, kuri pied\u0101v\u0101 savus produktus caur tirgu. \u0160\u0101du tre\u0161o pu\u0161u p\u0101rdev\u0113ju ie\u0146\u0113mumi ar\u012b iev\u0113rojami pieauga \u2013 no 29% l\u012bdz 34%, kam\u0113r 2019. un 2020. gad\u0101 amazon.de ie\u0146\u0113mumi palika 19%.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full is-resized gb-responsive-249911-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"844\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg\" alt=\"Tie\u0161saistes iepirk\u0161an\u0101s statistika Statista\" class=\"wp-image-20044\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik-768x768.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23140345\/online-shopping-statistik.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">Avots: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-311489-identifier\">Amazon skaidri pieder pie da\u017e\u0101m uz\u0146\u0113mumiem, kas sp\u0113ja izmantot kr\u012bzi. To apliecina, starp citu, invest\u012bcijas noliktavu telpu un lo\u0123istikas centru papla\u0161in\u0101\u0161an\u0101. 2019. gad\u0101 Amazon sasniedza glob\u0101lo ie\u0146\u0113mumu pieaugumu par 47,63 miljardiem dol\u0101ru sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu. P\u0113c tam 2020. gad\u0101 notika lielas p\u0101rmai\u0146as ar Covid, kas rezult\u0113j\u0101s pieaugum\u0101 par 105,54 miljardiem, kam sekoja v\u0113l viens sp\u0113c\u012bgs ie\u0146\u0113mumu pieaugums par 83,76 miljardiem 2021. gad\u0101.<\/p><p class=\"theme-wp-block gb-responsive-421700-identifier\">Pirmo reizi ie\u0146\u0113mumi 2022. gad\u0101 p\u0113c pand\u0113mijas nedaudz samazin\u0101j\u0101s. Tom\u0113r 2023. gad\u0101 Amazon sp\u0113ja atkal palielin\u0101t savus ie\u0146\u0113mumus sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu, gan V\u0101cij\u0101 (37,59 miljoni $), gan vis\u0101 pasaul\u0113 (574,79 miljoni $)<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large is-resized gb-responsive-289176-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"541\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png\" alt=\"Amazon domin\u0113 tie\u0161saistes iepirk\u0161an\u0101 V\u0101cij\u0101: uz\u0146\u0113muma ie\u0146\u0113mumi ar\u012b pieauga 2023. gad\u0101.\" class=\"wp-image-52912\" style=\"width:844px;height:auto\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-407x261.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-768x492.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz-844x541.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132025\/amazon-online-shopping-deutschland-umsatz.png 1454w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption style=\"display:block;\" class=\"wp-element-caption\">Amazon ie\u0146\u0113mumi V\u0101cij\u0101 sal\u012bdzin\u0101jum\u0101 ar vis\u0101 pasaul\u0113 no 2010. l\u012bdz 2023. gadam miljardos ASV dol\u0101ru. Avots: <a href=\"https:\/\/de.statista.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statista.de<\/a><\/figcaption><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-515118-identifier\">N\u0101kotnes izaugsme \u2013 prognozes<\/h3><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-51048-identifier\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png\" alt=\"Tirdzniec\u012bbas asoci\u0101cija: Ie\u0146\u0113mumi e-komercij\u0101 V\u0101cij\u0101\" class=\"wp-image-52915\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-407x229.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-768x432.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland-844x475.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132043\/handelsverband-umsaetze-ecommerce-deutschland.png 1280w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>Katru gadu V\u0101cijas Tirdzniec\u012bbas asoci\u0101cija (HDE) kop\u0101 ar V\u0101cijas Tirdzniec\u012bbas p\u0113tniec\u012bbas instit\u016btu (IFH) Keln\u0113 public\u0113 <a class=\"theme-wp-block\" href=\"http:\/\/www.einzelhandel.de\/online-monitor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tie\u0161saistes monitoru<\/a>. P\u0113c b\u016btisk\u0101s izaugsmes pand\u0113mijas gados Amazon un tie\u0161saistes iepirk\u0161an\u0101s sektors V\u0101cij\u0101 2022. gad\u0101 pirmo reizi re\u0123istr\u0113ja nelielu samazin\u0101jumu. Vismaz, ja tiek \u0146emts v\u0113r\u0101 tikai iepriek\u0161\u0113jais gads. Sal\u012bdzin\u0101jum\u0101 ar tie\u0161saistes ie\u0146\u0113mumiem, kas g\u016bti pirms Covid kr\u012bzes, pieaugums joproj\u0101m ir vair\u0101k nek\u0101 42%. Un 2024. gad\u0101 nozare gaida izaugsmi apm\u0113ram tr\u012bs procentu apm\u0113r\u0101. To veicina pieaugo\u0161a interneta lieto\u0161ana, soci\u0101l\u0101 komercija un jaunas tehnolo\u0123ijas, piem\u0113ram, papla\u0161in\u0101t\u0101 realit\u0101te, kas turpina saska\u0146ot tie\u0161saistes pieredzi ar kl\u0101tienes pieredzi.<h4 class=\"theme-wp-block wp-block-heading gb-responsive-468975-identifier\">Tre\u0161o pu\u0161u p\u0101rdev\u0113ji pozit\u012bvi raug\u0101s uz n\u0101kotni<\/h4>Saska\u0146\u0101 ar <a class=\"theme-wp-block\" href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon p\u0101rdev\u0113ju st\u0101vok\u013ca zi\u0146ojumu<\/a>, liel\u0101k\u0101 da\u013ca Amazon p\u0101rdev\u0113ju ar\u012b pozit\u012bvi raug\u0101s uz n\u0101kotni 2024. gad\u0101. 58% no vis\u0101m uz\u0146\u0113mumiem ir pe\u013c\u0146as g\u016b\u0161anas sp\u0113j\u012bgi gada laik\u0101 p\u0113c uzs\u0101k\u0161anas Amazon, un vair\u0101k nek\u0101 puse (54%) z\u012bmolu un mazumtirgot\u0101ju ir pe\u013c\u0146as mar\u017eas virs 20%.<p class=\"theme-wp-block gb-responsive-556723-identifier\">Tom\u0113r noteikti ir probl\u0113mas, kas j\u0101risina. Maz\u0101kiem Amazon p\u0101rdev\u0113jiem galvenie izaicin\u0101jumi ir&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-849186-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-717404-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0123ener\u0113t klientu atsauksmes,<\/li><li class=\"theme-wp-block gb-responsive-358362-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">uzlabot eso\u0161os produktus vai izstr\u0101d\u0101t jaunus produktus un<\/li><li class=\"theme-wp-block gb-responsive-177595-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">izm\u0113\u0123in\u0101t jaunas m\u0101rketinga taktikas.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-801859-identifier\">Uz\u0146\u0113mumi un ra\u017eot\u0101ji, no otras puses, ir noraiz\u0113ju\u0161ies par&#8230;<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list gb-responsive-671365-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-966727-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">uz\u0146\u0113muma un produktu z\u012bmolu (ieskaitot pozicion\u0113\u0161anu, iepakojumu, m\u0101rketingu utt.)<\/li><li class=\"theme-wp-block gb-responsive-66073-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">tirgus da\u013cas papla\u0161in\u0101\u0161anu un<\/li><li class=\"theme-wp-block gb-responsive-222002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">klientu atsauksmju skaitu.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-344742-identifier\">Kop\u012bgs ab\u0101m grup\u0101m ir tas, ka t\u0101s c\u012bn\u0101s ar pieaugo\u0161\u0101m izmaks\u0101m, \u012bpa\u0161i rekl\u0101mas jom\u0101 (38% respondentu), pieg\u0101d\u0113 (37%) un ra\u017eo\u0161an\u0101 (35%). Sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jiem gadiem tom\u0113r maz\u0101k mazumtirgot\u0101ju baid\u0101s no probl\u0113m\u0101m ar pieaugo\u0161\u0101m izmaks\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-53820-identifier\">\u0160is ar\u012b atbilst faktam, ka liel\u0101k\u0101 da\u013ca mazumtirgot\u0101ju vairs nep\u0101rdod tikai Amazon. Tie\u0161saistes iepirk\u0161an\u0101s sektors V\u0101cij\u0101 tagad ir profesion\u0101liz\u0113jies. Liel\u0101k\u0101 da\u013ca tie\u0161saistes mazumtirgot\u0101ju ir atzinu\u0161i, ka daudzkan\u0101lu strat\u0113\u0123ija ar vismaz vienu papildu p\u0101rdo\u0161anas kan\u0101lu var samazin\u0101t ekonomisko risku un pat palielin\u0101t pe\u013c\u0146u. Tr\u012bs popul\u0101r\u0101k\u0101s platformas vis\u0101 pasaul\u0113 ir eBay, Shopify un Walmart, kam seko Etsy.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-178338-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"844\" height=\"626\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg\" alt=\"Tagad daudzkan\u0101lu strat\u0113\u0123ijas vairs nav sve\u0161s v\u0101rds Amazon p\u0101rdev\u0113jiem V\u0101cij\u0101.\" class=\"wp-image-52918\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-407x302.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-768x569.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping-844x626.jpg 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23132103\/omnichannel-amazon-haendler-online-shopping.jpg 1244w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">Avots: <a href=\"https:\/\/www.junglescout.com\/amazon-seller-report\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon p\u0101rdev\u0113ju st\u0101vok\u013ca zi\u0146ojums<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-404480-identifier\">Daudzi Amazon p\u0101rdev\u0113jiem ir ar\u012b papla\u0161in\u0101\u0161anas pl\u0101ni 2024. gadam. Visaugst\u0101k ir Walmart, Shopify un eBay. Bet da\u017ei p\u0101rdev\u0113ji ar\u012b v\u0113las \u012bstenot soci\u0101lo komerciju ar TikTok, Instagram un Facebook.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-332006-identifier\">Amazon = Tie\u0161saistes iepirk\u0161ana V\u0101cij\u0101: Pirc\u0113ji bie\u017ei dod priek\u0161roku tirgum<\/h2>At\u0161\u0137ir\u012bgas statistikas par Amazon pan\u0101kumiem skaidri par\u0101da, ka e-komercijas gigants ne tikai \u0123ener\u0113 augst\u0101kus ie\u0146\u0113mumus V\u0101cij\u0101, bet ar\u012b re\u0123istr\u0113 stabilu klientu pieaugumu sal\u012bdzin\u0101jum\u0101 ar saviem konkurentiem. Aptauja, ko veica IFH Keln\u0113 2021. gad\u0101, r\u0101da: tie, kas iep\u0113rkas tie\u0161saist\u0113, ar\u012b p\u0113rk no Amazon. Saska\u0146\u0101 ar tirgus p\u0113t\u012bjumu uz\u0146\u0113mumu &#8230;<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-727165-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-743811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 apm\u0113ram 94% tie\u0161saistes pirc\u0113ju V\u0101cij\u0101 ir Amazon klienti<\/li><li class=\"theme-wp-block gb-responsive-333225-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 Prime dal\u012bbnieki veido apm\u0113ram 70% no Amazon ie\u0146\u0113mumiem<\/li><li class=\"theme-wp-block gb-responsive-197126-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 vair\u0101k nek\u0101 tre\u0161da\u013ca klientu ir intens\u012bvi Amazon pirc\u0113ji un veic vismaz pusi no saviem tie\u0161saistes pirkumiem tikai Amazon tirg\u016b<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-460307-identifier\">Bet ne tikai IFH K\u00f6lna veiktais p\u0113t\u012bjums apstiprina pie\u0146\u0113mumu, ka e-komerciju V\u0101cij\u0101 veido tie\u0161saistes gigants. 2022. gada <a href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pattern veiktais p\u0113t\u012bjums<\/a> ar\u012b r\u0101da, ka no 1,000 tie\u0161saistes pirc\u0113jiem V\u0101cij\u0101 96% nor\u0101d\u012bja, ka 2021. gad\u0101 vismaz reizi ir iepirku\u0161ies Amazon. Darbojoties, Amazon klienti dod priek\u0161roku V\u0101cijas tirgum, bet ar\u012b nav attur\u012bgi iepirkties amazon.com vai amazon.co.uk.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-767298-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png\" alt=\"Tie\u0161saistes iepirk\u0161an\u0101s statistika 2021\" class=\"wp-image-52921\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021-407x290.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23134716\/Online_Shopping_Statistik_2021.png 512w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\" style=\"display:block;\">Avots: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure><p class=\"theme-wp-block gb-responsive-246750-identifier\">P\u0113t\u012bjums ar\u012b par\u0101d\u012bja, \u2026<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-506287-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-989816-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 ka 38% respondentu pl\u0101no vair\u0101k iepirkties Amazon, kam\u0113r 35% pl\u0101no bie\u017e\u0101k iepirkties kl\u0101tien\u0113<\/li><li class=\"theme-wp-block gb-responsive-18358-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 ka 47,3% respondentu v\u0113las t\u0113r\u0113t vair\u0101k vai nedaudz vair\u0101k tie\u0161saistes iepirk\u0161anai. 36,5% nemain\u012bs savu iepirk\u0161an\u0101s uzved\u012bbu un ieguld\u012bs to pa\u0161u summu tie\u0161saist\u0113<\/li><li class=\"theme-wp-block gb-responsive-249517-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u2026 ka sal\u012bdzin\u0101jum\u0101 88,6% Amazon klientu pl\u0101no ieg\u0101d\u0101ties to pa\u0161u summu vai vair\u0101k no Amazon nek\u0101 iepriek\u0161\u0113j\u0101 gad\u0101. Tikai 11,4% pl\u0101no t\u0113r\u0113t maz\u0101k Amazon.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-875740-identifier\">\u0160ie skait\u013ci ar\u012b par\u0101da, ka Amazon ir pilnveidojis m\u0101kslu domin\u0113t tie\u0161saistes iepirk\u0161an\u0101 V\u0101cij\u0101. Liel\u0101k\u0101 da\u013ca klientu ac\u012bmredzot uzskata, ka tirgus ir tik labs, ka vi\u0146i maina savu iepirk\u0161an\u0101s uzved\u012bbu uz to. Iemesli no klientu perspekt\u012bvas, lai iepirktos tie\u0161saistes platform\u0101, sv\u0101rst\u0101s no cenas l\u012bdz \u0101trai pieg\u0101dei:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-157642-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-956584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProdukta cena bija l\u0113t\u0101ka nek\u0101 konkurenc\u0113.\u201d (63% \u0161o iemeslu d\u0113\u013c iepirka Amazon.)<\/li><li class=\"theme-wp-block gb-responsive-581370-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProduktu var pieg\u0101d\u0101t \u0101tr\u0101k nek\u0101 no citiem mazumtirgot\u0101jiem.\u201d (43%)<\/li><li class=\"theme-wp-block gb-responsive-138076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eProdukta pieejam\u012bba bija tikai Amazon.\u201d (42%)<\/li><li class=\"theme-wp-block gb-responsive-452255-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eAmazon ir viegl\u0101k lietojams nek\u0101 citas platformas.\u201d (41%)<\/li><li class=\"theme-wp-block gb-responsive-697534-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u201eT\u0101 k\u0101 es esmu Amazon Prime klients, kas parasti garant\u0113 \u0101tru un uzticamu pieg\u0101di.\u201d (35%)<\/li><\/ul><\/div>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-523709-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja uz bestselleru &#8211; ar SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">S\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h3 class=\"theme-wp-block wp-block-heading gb-responsive-624296-identifier\">Prime ir izaugsmes dzin\u0113js<\/h3><p class=\"theme-wp-block gb-responsive-924478-identifier\">Amazon abon\u0113\u0161anas modelis \u0161\u0137iet, ka sp\u0113l\u0113 \u012bpa\u0161i noz\u012bm\u012bgu lomu tirgus izmanto\u0161an\u0101. Prime ietver, starp citu, \u012bpa\u0161i \u0101tru pieg\u0101di un piek\u013cuvi Amazon pa\u0161a straum\u0113\u0161anas pakalpojumam. 2021. gad\u0101 D\u017eefs Bezoss pazi\u0146oja v\u0113stul\u0113 akcion\u0101riem, ka Amazon Prime ir 200 miljoni klientu vis\u0101 pasaul\u0113. Tikai tr\u012bs gadus iepriek\u0161 Amazon pakalpojums bija p\u0101rsniedzis 100 miljonu abonentu slieksni.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-full gb-responsive-686106-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><img decoding=\"async\" width=\"507\" height=\"433\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png\" alt=\"E-komercijas att\u012bst\u012bba V\u0101cij\u0101\" class=\"wp-image-52924\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023-407x348.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23135228\/E-Commerce_Deutschland_2023.png 507w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/><figcaption class=\"wp-element-caption\">Avots: <a href=\"https:\/\/pattern.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pattern.com<\/a><\/figcaption><\/figure>Saska\u0146\u0101 ar <a class=\"theme-wp-block\" href=\"https:\/\/pattern.com\/blog\/top-findings-from-our-amazon-germany-shopper-research-2022\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">V\u0101cijas pirc\u0113ju zi\u0146ojumu<\/a>, 15% vair\u0101k tie\u0161saistes pirc\u0113ju bija piek\u013cuve Amazon Prime. Tas noz\u012bm\u0113, ka 78% vai nu ir savs Prime abonements, vai var izmantot \u0123imenes, partneru vai draugu abonementu. Apvienojum\u0101 ar atzi\u0146u, ka \u0101tra pieg\u0101de ir galvenais faktors, k\u0101p\u0113c klienti pas\u016bta no Amazon, veidojas skaidrs att\u0113ls: pieaugo\u0161ais Prime dal\u012bbnieku skaits ir r\u0101d\u012bt\u0101js, ka e-komercijas giganta ie\u0146\u0113mumi n\u0101kamajos gados pieaugs.<h3 class=\"theme-wp-block wp-block-heading gb-responsive-441103-identifier\">Amazon: Tirgus tie\u0161saistes iepirk\u0161anai V\u0101cij\u0101 ir iz\u0161\u0137iro\u0161s<\/h3><p class=\"theme-wp-block gb-responsive-39494-identifier\">Pa\u0161laik Amazon ir miljoniem tre\u0161o pu\u0161u p\u0101rdev\u0113ju, kas pied\u0101v\u0101 savas preces tirg\u016b. Kop\u0161 2026. gada \u0161\u012b joma ir k\u013cuvusi arvien svar\u012bg\u0101ka: vair\u0101k nek\u0101 60% p\u0101rdoto vien\u012bbu tagad n\u0101k no tre\u0161o pu\u0161u p\u0101rdev\u0113jiem. T\u0101 k\u0101 pieaugums ir stabils un notiek l\u012bdz\u012bg\u0101 temp\u0101 gadu gait\u0101, var pie\u0146emt, ka Amazon apzin\u0101ti kontrol\u0113 att\u012bst\u012bbu. Tom\u0113r Amazon pa\u0161a mazumtirdzniec\u012bbas da\u013ca, visticam\u0101k, nekad nesamazin\u0101sies l\u012bdz nulles procentiem.<\/p><figure class=\"theme-wp-block wp-block-image aligncenter size-large gb-responsive-682114-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler.png\"><img decoding=\"async\" width=\"844\" height=\"306\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png\" alt=\"Amazon g\u016bst milz\u012bgu labumu no tre\u0161o pu\u0161u p\u0101rdev\u0113jiem tie\u0161saistes iepirk\u0161an\u0101 V\u0101cij\u0101. Da\u013ca ir pieaugusi gadu gait\u0101.\" class=\"wp-image-52909\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-407x147.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-768x278.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-844x306.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-1536x557.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/05\/23131953\/amazon-online-shopping-deutschland-dritthaendler-2048x742.png 2048w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><figcaption class=\"wp-element-caption\">Avots: <a href=\"https:\/\/www.marketplacepulse.com\/year-in-review-2023\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gads p\u0101rskat\u0101 2023 no Marketplace Pulse<\/a><\/figcaption><\/figure><h2 class=\"theme-wp-block wp-block-heading gb-responsive-270729-identifier\">Secin\u0101jums<\/h2><p class=\"theme-wp-block gb-responsive-15559-identifier\">Vai Amazon joproj\u0101m ir neaizvietojams tie\u0161saistes iepirk\u0161an\u0101 V\u0101cij\u0101? E-komercijas att\u012bst\u012bba skaidri par\u0101da: tie, kas v\u0113las p\u0101rdot tie\u0161saist\u0113, gr\u016bti var izvair\u012bties no Amazon. Prime programma \u0161eit ir iz\u0161\u0137iro\u0161a, jo Prime dal\u012bbnieki ir intens\u012bvi pirc\u0113ji un t\u0113r\u0113 visvair\u0101k naudas Amazon. Taj\u0101 pa\u0161\u0101 laik\u0101 vi\u0146i liel\u0101 m\u0113r\u0101 pa\u013caujas uz Prime pied\u0101v\u0101jumiem, jo sa\u0146em bezmaksas un \u0101tru pieg\u0101di.<\/p><p class=\"theme-wp-block gb-responsive-732560-identifier\">Tie\u0161saistes mazumtirgot\u0101ji gr\u016bti var izvair\u012bties no p\u0101rdo\u0161anas Amazon. Tom\u0113r savu p\u0101rdo\u0161anas kan\u0101lu diversifik\u0101cija ir svar\u012bgs punkts, k\u0101p\u0113c ir j\u0113ga b\u016bt savam tie\u0161saistes veikalam vai papildu tirgiem, piem\u0113ram, Etsy. Kuri kan\u0101li konkr\u0113ti iederas vi\u0146u pa\u0161u omnichannel strat\u0113\u0123ij\u0101, ir \u013coti individu\u0101li un tam j\u0101b\u016bt labi p\u0101rdom\u0101tam.<\/p><p class=\"theme-wp-block gb-responsive-373437-identifier has-small-font-size\">Att\u0113la kred\u012bts: \u00a9 Anna Khomulo \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>E-komercija V\u0101cij\u0101 ir visur kl\u0101teso\u0161a. Covid gadi ir pa\u0101trin\u0101ju\u0161i visu nozari par vair\u0101k nek\u0101 desmit gadiem, un pand\u0113mijas sekas joproj\u0101m maina veidu, k\u0101 uz\u0146\u0113mumi darbojas un aug. Pat\u0113r\u0113t\u0101ji \u0161odien ar\u012b p\u0113ta, p\u0113rk un maks\u0101 par produktiem cit\u0101di nek\u0101 pirms desmit gadiem. Tom\u0113r viena lieta ir palikusi nemain\u012bga gadiem: liel\u0101kais sp\u0113l\u0113t\u0101js nozar\u0113 ir Amazon. T\u0101p\u0113c tie\u0161saistes<\/p>\n","protected":false},"author":8,"featured_media":52906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1089,69],"tags":[],"class_list":["post-111414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-komercija-un-tiessaistes-mazumtirdznieciba","category-uz-musu-rekina"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon un tie\u0161saistes iepirk\u0161ana V\u0101cij\u0101: Skait\u013ci, dati, fakti<\/title>\n<meta name=\"description\" content=\"Amazon joproj\u0101m domin\u0113 tie\u0161saistes iepirk\u0161anas pasaul\u0113 V\u0101cij\u0101. 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