{"id":111432,"date":"2023-04-19T14:57:36","date_gmt":"2023-04-19T14:57:36","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi\/"},"modified":"2023-04-19T14:57:36","modified_gmt":"2023-04-19T14:57:36","slug":"jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi\/","title":{"rendered":"Jauns Amazon mar\u0137\u0113jums? Produkti ar augst\u0101m atgrie\u0161anas likm\u0113m dr\u012bz var\u0113tu tikt mar\u0137\u0113ti"},"content":{"rendered":"

Amazon ievie\u0161 jaunus mar\u0137\u0113jumus, lai attur\u0113tu klientus no produkta ieg\u0101des<\/p>

L\u016bdzu, ko?<\/p>

Jaunais mar\u0137\u0113jums tiks par\u0101d\u012bts produktu deta\u013cu lap\u0101s, kas tiek atgrieztas virs vid\u0113j\u0101 l\u012bme\u0146a, br\u012bdinot klientus par \u0161o faktu. Par to zi\u0146o theinformation.com<\/a>. Pa\u0161laik mar\u0137\u0113jums ir pieejams tikai ASV un v\u0113l nav pla\u0161i ieviests. Tom\u0113r tas, ko Amazon ievie\u0161 ASV, parasti ar\u012b non\u0101k V\u0101cijas tirg\u016b.<\/p>

Mar\u0137\u0113jums ir paredz\u0113ts, lai nodro\u0161in\u0101tu inform\u0113tus pirk\u0161anas l\u0113mumus<\/h2>

Iniciat\u012bva nav kampa\u0146a, lai saboj\u0101tu p\u0101rdev\u0113ju biznesu, bet dr\u012bz\u0101k m\u0113r\u0137is ir samazin\u0101t bie\u017ei atgriezto produktu atgrie\u0161anas l\u012bmeni. \u012apa\u0161i e-komercijas sektor\u0101 atgrie\u0161anas ir liela probl\u0113ma \u2013 ne tikai videi un ilgtsp\u0113j\u012bbai, bet ar\u012b p\u0101rdev\u0113jiem. Pa\u0161laik katrs ceturtais s\u016bt\u012bjums V\u0101cij\u0101 tiek atgriezts, un kategorij\u0101s, piem\u0113ram, ap\u0123\u0113rbs vai apavi, tiek atgriezti pat vair\u0101k nek\u0101 katrs otrais.<\/p>

Jaunais mar\u0137\u0113jums, \u0161\u0137iet, ir paredz\u0113ts diviem m\u0113r\u0137iem:<\/p>

  1. Klientiem j\u0101b\u016bt mudin\u0101tiem r\u016bp\u012bgi izp\u0113t\u012bt produkta lapu, apl\u016bkot att\u0113lus, A+ saturu, atsauksmes utt., un tikai tad izlemt, vai vi\u0146i v\u0113las ieg\u0101d\u0101ties produktu vai n\u0113<\/li>
  2. P\u0101rdev\u0113jiem j\u0101b\u016bt mudin\u0101tiem izstr\u0101d\u0101t savas produktu lapas t\u0101, lai klienti var\u0113tu pie\u0146emt inform\u0113tus pirk\u0161anas l\u0113mumus<\/li><\/ol><\/div>

    Uz\u0146\u0113mums tagad cen\u0161as risin\u0101t probl\u0113mu pat pirms pirk\u0161anas l\u0113muma, nevis padarot atgrie\u0161anu d\u0101rgu un t\u0101d\u0113j\u0101di att\u0101linot klientus. P\u0101rdev\u0113jiem jaunais mar\u0137\u0113jums var b\u016bt gan l\u0101sts, gan sv\u0113t\u012bba.<\/p>

    Ietekme uz Amazon p\u0101rdev\u0113jiem<\/h3>

    No vienas puses zems atgrie\u0161anas l\u012bmenis jau ir faktors Amazon algoritm\u0101 attiec\u012bb\u0101 uz rangiem un Buy Box<\/a>, un tas var b\u016bt ar\u012b ekonomiski izdev\u012bgs p\u0101rdev\u0113jiem. Turkl\u0101t mar\u0137\u0113jums var rad\u012bt pat\u012bkamu blakus efektu, samazinot viltotu atsauksmju un neskaidru produktu aprakstu ietekmi no negod\u012bgiem p\u0101rdev\u0113ju konkurentiem konkurences vid\u0113.<\/p>

    No otras puses p\u0101rdev\u0113jiem ar augstu atgrie\u0161anas l\u012bmeni ir spiediens \u2013 jo mar\u0137\u0113jums, visticam\u0101k, attur\u0113s daudzus klientus no pirkuma veik\u0161anas. Neb\u016btu p\u0101rsteigums, ja jaunais mar\u0137\u0113jums galu gal\u0101 tiktu iek\u013cauts k\u0101 rangs faktors mekl\u0113\u0161anas rezult\u0101tu att\u0113lo\u0161an\u0101<\/p>

    Mar\u0137\u0113juma ietekme, ko tirgus p\u0101rdev\u0113ji var sagaid\u012bt, liel\u0101 m\u0113r\u0101 ir atkar\u012bga no vi\u0146u pa\u0161u situ\u0101cijas. Produkti ar zemu atgrie\u0161anas l\u012bmeni var g\u016bt labumu; savuk\u0101rt produkti ar augstu atgrie\u0161anas l\u012bmeni, no otras puses, var zaud\u0113t p\u0101rdo\u0161anu. Ko tagad vajadz\u0113tu dar\u012bt?<\/p>

    5 Padomi, k\u0101 sagatavoties jaunajam Amazon mar\u0137\u0113jumam<\/h2>

    Atsl\u0113ga, visticam\u0101k, ir atgrie\u0161anas l\u012bme\u0146a samazin\u0101\u0161ana. To var pan\u0101kt, izmantojot da\u017e\u0101dus pas\u0101kumus, kas j\u0101piel\u0101go p\u0101rdev\u0113ja situ\u0101cijai. T\u0101 viet\u0101, lai akli optimiz\u0113tu un ieguld\u012btu daudz laika un naudas, p\u0101rdev\u0113jiem vispirms j\u0101noskaidro, k\u0101p\u0113c vi\u0146u atgrie\u0161anas l\u012bmenis ir augst\u0101ks nek\u0101 sal\u012bdzin\u0101mu produktu. \u0160ie padomi var kalpot k\u0101 vadl\u012bnijas.<\/p>

    1. Pieg\u0101des \u0101trums<\/strong>: Tie, kas neizs\u016bta caur Amazon FBA, bet ir izveidoju\u0161i savu lo\u0123istiku, j\u0101noskaidro, vai pas\u016bt\u012bjumi tiek pieg\u0101d\u0101ti savlaic\u012bgi. Jo ilg\u0101ks laiks starp pas\u016bt\u012bjuma veik\u0161anu un iepakojuma atv\u0113r\u0161anu, jo liel\u0101ka iesp\u0113ja, ka klients atgriez\u012bs preci \u2013 vienk\u0101r\u0161i t\u0101p\u0113c, ka saj\u016bsma un gaidas jau ir mazin\u0101ju\u0161\u0101s.<\/li>
    2. Iepako\u0161ana<\/strong>: Atgrie\u0161anas bie\u017ei tiek uzs\u0101ktas, jo produkts ir boj\u0101ts? Tad tas var\u0113tu b\u016bt saist\u012bts ar iepakojumu. Vai prece ir pietiekami pasarg\u0101ta no triecieniem un ietekm\u0113m un vai t\u0101 iztur pieg\u0101des procesu nesaboj\u0101ta vai n\u0113?<\/li>
    3. Produkta deta\u013cu lapas saturs<\/strong>: V\u0101ji att\u0113li, neprec\u012bzs produkta apraksts, nav A+ satura<\/a> \u2013 ja pirc\u0113js nevar ieg\u016bt re\u0101listisku priek\u0161statu par produktu, vi\u0146iem ir gr\u016bti nov\u0113rt\u0113t preci visp\u0101r (kas attur vi\u0146us no pirkuma) vai vi\u0146iem ir nepareizs priek\u0161stats par preci (un vi\u0146i veic nepareizu pirkumu). Jo lab\u0101k klients zina, ko vi\u0146\u0161 sa\u0146em, jo zem\u0101ks parasti ir atgrie\u0161anas l\u012bmenis.<\/li>
    4. Produkta kvalit\u0101te<\/strong>: Nepareizi pirkumi notiek, un tas attiecas ar\u012b uz p\u0101rdev\u0113jiem. Ja izr\u0101d\u0101s, ka prece neatbilst klienta kvalit\u0101tes gaid\u0101m, j\u0101uzlabo t\u0101s kop\u0101 ar ra\u017eot\u0101ju vai j\u0101mekl\u0113 alternat\u012bvas. Tas attiecas ne tikai uz konkr\u0113tiem defektiem, bet ar\u012b uz saj\u016btu, dizainu utt.<\/li>
    5. Atgrie\u0161anas anal\u012bze<\/strong>: P\u0101rdev\u0113js jebkur\u0101 laik\u0101 var p\u0101rbaud\u012bt Amazon zi\u0146ojumos, k\u0101ds bija atgrie\u0161anas iemesls. Daudzos gad\u012bjumos klienti ar\u012b \u013coti skaidri nor\u0101da atgrie\u0161anas iemeslus, piem\u0113ram, konkr\u0113tu defektu, nepareizu daudzumu, maldino\u0161us att\u0113lus utt. To var atrast P\u0101rdev\u0113ju centr\u0101 sada\u013c\u0101 Amazon zi\u0146ojumi > Izpild\u012bts ar Amazon > “Izpild\u012bts ar Amazon” klientu atgrie\u0161anas.<\/li><\/ol><\/div>

      Secin\u0101jums: Inform\u0113ti pirk\u0161anas l\u0113mumi k\u0101 iesp\u0113ja<\/h2>

      Jaunais Amazon mar\u0137\u0113jums var b\u016bt iesp\u0113ja profesion\u0101liem p\u0101rdev\u0113jiem. Negod\u012bgi konkurenti, kuri p\u0113rk viltotas atsauksmes vai piepilda savas produktu deta\u013cu lapas ar maldino\u0161u inform\u0101ciju, saskarsies ar zin\u0101mu pretest\u012bbu.<\/p>

      Turkl\u0101t sava atgrie\u0161anas l\u012bme\u0146a<\/a> samazin\u0101\u0161ana ir sapr\u0101t\u012bgs m\u0113r\u0137is da\u017e\u0101du iemeslu d\u0113\u013c. Tom\u0113r ir svar\u012bgi koncentr\u0113ties uz pareizaj\u0101m izmai\u0146\u0101m un sal\u012bdzin\u0101t savu biznesu ar tirgus standartiem anal\u012bzei.<\/p>

      Att\u0113la autorties\u012bbas: \u00a9 piter2121 \u2013 stock.adobe.com<\/span><\/p>","protected":false},"excerpt":{"rendered":"

      Amazon ievie\u0161 jaunus mar\u0137\u0113jumus, lai attur\u0113tu klientus no produkta ieg\u0101des L\u016bdzu, ko? Jaunais mar\u0137\u0113jums tiks par\u0101d\u012bts produktu deta\u013cu lap\u0101s, kas tiek atgrieztas virs vid\u0113j\u0101 l\u012bme\u0146a, br\u012bdinot klientus par \u0161o faktu. Par to zi\u0146o theinformation.com. Pa\u0161laik mar\u0137\u0113jums ir pieejams tikai ASV un v\u0113l nav pla\u0161i ieviests. Tom\u0113r tas, ko Amazon ievie\u0161 ASV, parasti ar\u012b non\u0101k V\u0101cijas<\/p>\n","protected":false},"author":3,"featured_media":26640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"\n\u0160is Amazon mar\u0137\u0113jums apz\u012bm\u0113 bie\u017ei atgrieztos produktus<\/title>\n<meta name=\"description\" content=\"Jaunais Amazon mar\u0137\u0113jums ir paredz\u0113ts, lai nodro\u0161in\u0101tu inform\u0113tus pirk\u0161anas l\u0113mumus un apz\u012bm\u0113 bie\u017ei atgrieztos produktus. \u0160eit ir, k\u0101 p\u0101rdev\u0113ji sagatavojas!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160is Amazon mar\u0137\u0113jums apz\u012bm\u0113 bie\u017ei atgrieztos produktus\" \/>\n<meta property=\"og:description\" content=\"Jaunais Amazon mar\u0137\u0113jums ir paredz\u0113ts, lai nodro\u0161in\u0101tu inform\u0113tus pirk\u0161anas l\u0113mumus un apz\u012bm\u0113 bie\u017ei atgrieztos produktus. \u0160eit ir, k\u0101 p\u0101rdev\u0113ji sagatavojas!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lv\/blog\/jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-19T14:57:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2023\/04\/23135515\/amazon-label-informierte-kaufentscheidung.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/jauns-amazon-markejums-produkti-ar-augstam-atgriesanas-likmem-driz-varetu-tikt-marketi\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Jauns Amazon mar\u0137\u0113jums? 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