{"id":111435,"date":"2020-04-21T11:42:00","date_gmt":"2020-04-21T11:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/izveidot-produktu-variantus-amazon-ka-tas-darbojas-un-kapec-jums-uz-ta-japalaujas\/"},"modified":"2020-04-21T11:42:00","modified_gmt":"2020-04-21T11:42:00","slug":"izveidot-produktu-variantus-amazon-ka-tas-darbojas-un-kapec-jums-uz-ta-japalaujas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/izveidot-produktu-variantus-amazon-ka-tas-darbojas-un-kapec-jums-uz-ta-japalaujas\/","title":{"rendered":"Izveidot produktu variantus Amazon \u2013 k\u0101 tas darbojas un k\u0101p\u0113c jums uz t\u0101 j\u0101pa\u013caujas!"},"content":{"rendered":"
Da\u017e\u0101d\u012bba padara dz\u012bvi skaist\u0101ku. Neatkar\u012bgi no t\u0101, vai tie ir donati zeme\u0146u, \u0161okol\u0101des un citrona gar\u0161\u0101s vai iecien\u012bt\u0101 krekla vis\u0101s kr\u0101s\u0101s. Mums pat\u012bk p\u0101rmai\u0146as, un da\u017ereiz pat\u0113r\u0113t\u0101jiem ir nepiecie\u0161ami varianti, piem\u0113ram, run\u0101jot par ap\u0123\u0113rba izm\u0113riem.<\/p>
T\u0101d\u0113j\u0101di tie\u0161saistes tirgos, piem\u0113ram, Amazon un Ebay, var atrast to pa\u0161u produktu da\u017e\u0101d\u0101s versij\u0101s. T-krekls t\u0113tim XL un mammai S. M\u0113s klienti noteikti g\u016bstam labumu no izv\u0113les<\/strong>.<\/p>
P\u0101rdev\u0113ji un pieg\u0101d\u0101t\u0101ji var Amazon izveidot produktu variantus. K\u0101 to izdar\u012bt un kas jums j\u0101zina<\/strong>, uzzin\u0101siet \u0161eit.<\/p>
S\u0101ksim no pa\u0161a s\u0101kuma:<\/p>
Kas ir produktu varianti?<\/h2>
Ne tikai Amazon tirgot\u0101ji, kuriem ir attiec\u012bg\u0101s rakst\u012b\u0161anas ties\u012bbas konkr\u0113tajai ASIN, var izveidot produktu variantus. Da\u017e\u0101di modes pieg\u0101d\u0101t\u0101ji, piem\u0113ram, H&M, Zalando un Otto, jau sen izmanto \u0161o metodi. T-krekls izm\u0113ros XS l\u012bdz XL \u2013 piecas vari\u0101cijas vienam produktam.<\/p>
Vai ar\u012b telefona v\u0101ki: \u012bpa\u0161s v\u0101ks iPhone XS da\u017e\u0101d\u0101s kr\u0101s\u0101s un rakstos, s\u0101kot no ziedu drukas l\u012bdz dz\u012bvnieku rakstiem, \u0161eit ir vesela rinda iesp\u0113jam\u0101m vari\u0101cij\u0101m.<\/p>
Protams, ar\u012b tirgot\u0101ji tie\u0161saistes tirgos, piem\u0113ram, Ebay un Amazon, var pied\u0101v\u0101t savus produktus ar da\u017e\u0101d\u0101m vari\u0101cij\u0101m, ja vi\u0146iem ir attiec\u012bg\u0101s rakst\u012b\u0161anas ties\u012bbas, piem\u0113ram, ja vi\u0146i ir z\u012bmola \u012bpa\u0161nieki. Protams, ir ar\u012b vadl\u012bnijas<\/strong> no tie\u0161saistes giganta<\/strong> attiec\u012bb\u0101 uz produktu variantu saturu.<\/p>
Amazon pats nor\u0101da, ka produkti, kas atbilst \u0161\u0101d\u0101m pras\u012bb\u0101m, visticam\u0101k labi<\/strong> der\u0113s k\u0101 varianti:<\/p>
Produkti ir praktiski<\/strong> identiski<\/strong>.<\/li>
Produkti at\u0161\u0137iras tikai da\u017eos \u012bpa\u0161os punktos.<\/li>
Pirc\u0113ji sagaida, ka \u0161ie produkti tiks r\u0101d\u012bti kop\u0101 vien\u0101 produktu lap\u0101<\/strong>.<\/li>
Produkti var b\u016bt ar kop\u012bgu nosaukumu<\/strong>.<\/li><\/ul><\/div>
No pras\u012bb\u0101m izriet, ka vienm\u0113r j\u0101b\u016bt praktiski tam pa\u0161am produktam<\/strong>, kas tikai nedaudz at\u0161\u0137iras no cit\u0101m vari\u0101cij\u0101m \u2013 k\u0101 T-krekls iepriek\u0161\u0113j\u0101 piem\u0113r\u0101.<\/p>
Svar\u012bgs ir ar\u012b punkts, ka klienti gaid\u012btu, ka \u0161ie produkti tiks r\u0101d\u012bti kop\u0101 vien\u0101 produktu lap\u0101<\/strong>. K\u0101 m\u0113s visi zin\u0101m, Amazon centr\u0101 ir klients, un tam j\u0101nodro\u0161ina laba klientu pieredze visos apst\u0101k\u013cos. Ja vi\u0146\u0161 noklik\u0161\u0137ina uz T-krekla un, k\u0101 gaid\u012bts, tikai j\u0101izv\u0113las atbilsto\u0161ais izm\u0113rs, tas vi\u0146am ir vienk\u0101r\u0161i un vi\u0146\u0161 netiks apjucis. Savuk\u0101rt, ja vi\u0146\u0161 noklik\u0161\u0137ina uz T-krekla un tagad j\u0101izv\u0113las, vai vi\u0146\u0161 v\u0113las ieg\u0101d\u0101ties T-kreklu vai varb\u016bt kleitu ar to pa\u0161u rakstu, klients ir pamatoti apjucis \u2013 vi\u0146\u0161 ta\u010du grib\u0113ja T-kreklu, nevis kleitu. Klientu orient\u0101cija, protams, ir pamatota. Galu gal\u0101 tas palielina iesp\u0113ju, ka klienti n\u0101kotn\u0113 atkal iepirksies Amazon. No t\u0101 j\u016bs, protams, ar\u012b g\u016bsiet labumu.<\/p>
Turpin\u0101jum\u0101 Amazon par produktu vari\u0101ciju t\u0113mu raksta: ja j\u016bsu produkti neatbilst \u0161\u0101d\u0101m pras\u012bb\u0101m, tie var nepiest\u0101v\u0113t tik labi<\/strong> variantu izveido\u0161anai:<\/p>
Ir tikai viena vari\u0101cija<\/strong> j\u016bsu produktam.<\/li>
Produkti pamat\u012bgi at\u0161\u0137iras<\/strong> viens no otra.<\/li>
Produkti prasa piln\u012bgi at\u0161\u0137ir\u012bgas produktu aprakstus<\/strong>.<\/li>
Pirc\u0113ji negaid\u012btu, ka \u0161ie produkti\u00a0tiktu<\/strong>r\u0101d\u012bti kop\u0101 vien\u0101 produkta lap\u0101\u00a0<\/strong>.<\/li><\/ul><\/div>
Skaidrs, ja j\u016bs pied\u0101v\u0101jat tikai vienu produkta variantu, ir maz j\u0113gas pievienot produkta vari\u0101ciju Amazon. K\u0101 ar\u012b?<\/p>
Ar\u012b otrais punkts ir viegli saprotams, ja m\u0113s ieguld\u0101m nedaudz pr\u0101ta sp\u0113ka.<\/p>
N\u0101kamajiem diviem aspektiem, iesp\u0113jams, nepiecie\u0161ama nedaudz vair\u0101k skaidrojuma. Ja j\u016bs izveidojat produkta variantus Amazon, tie tiek pievienoti tai pa\u0161ai produkta lapai.<\/strong> Jums ir t\u0101ds pats saturs \u2013 nosaukums un apraksts ir identiski. Tas ar\u012b par\u0101da, k\u0101p\u0113c T-krekls un kleita, pat ar to pa\u0161u rakstu, nav produkta varianti. Jums j\u0101veido produkta nosaukums \u013coti apgr\u016btino\u0161i, lai apmierin\u0101tu abus produktus, un tas no SEO viedok\u013ca nav \u013coti gudri. Turkl\u0101t \u0161\u0101ds nosaukums vai atbilsto\u0161s apraksts neb\u016btu tie\u0161i draudz\u012bgs pat\u0113r\u0113t\u0101jiem. Ar\u012b p\u0113d\u0113jo punktu m\u0113s esam izskaidroju\u0161i.<\/p>
P\u0101rvald\u012bts, apak\u0161\u0113js un produkta dizains: Amazon-v\u0101cu, v\u0101cu-Amazon<\/h2>
Lai saprastu tr\u012bs izteicienus, ir viegl\u0101k, ja m\u0113s tuv\u0101k apl\u016bkojam to\u00a0attiec\u012bbu<\/strong>\u00a0strukt\u016bru starp tiem:<\/p>
K\u0101 nosaukums jau nor\u0101da,\u00a0p\u0101rvald\u012btais<\/strong>\u00a0produkts ir it k\u0101 vec\u0101ks, t\u0101tad vec\u0101ks, citiem produktiem. \u0160o produktu tom\u0113r nevar ieg\u0101d\u0101ties t\u0101 strukt\u016bras d\u0113\u013c<\/strong>. Tas kalpo tikai k\u0101 p\u0101rskats. Tas var\u0113tu b\u016bt, piem\u0113ram, T-krekls ar z\u012bmola logo.<\/p>
<\/figure><\/div>
Katrs variants, par kuru \u0161is raksts run\u0101, ir apak\u0161\u0113js produkts.<\/strong>\u00a0Tas ir vec\u0101ka b\u0113rns, t\u0101tad b\u0113rns. T\u0101p\u0113c da\u017ei p\u0101rdev\u0113ji run\u0101 ar\u012b par vec\u0101ku-b\u0113rnu savienojumu. Tas m\u016bsu piem\u0113r\u0101 b\u016btu T-krekli ar z\u012bmola logo balt\u0101 un meln\u0101 kr\u0101s\u0101 vai izm\u0113ros XS l\u012bdz XL.<\/p>
Produkta dizains apraksta, k\u0101 apak\u0161\u0113jie produkti at\u0161\u0137iras viens no otra.<\/strong> T\u0101tad, piem\u0113ram, kr\u0101s\u0101 vai izm\u0113r\u0101, da\u017ereiz ar\u012b abos, t\u0101tad kr\u0101s\u0101 UN izm\u0113r\u0101. Tas m\u016bsu piem\u0113r\u0101 b\u016btu: baltais T-krekls izm\u0113r\u0101 M.<\/p>
K\u0101 pievienot produkta variantus Amazon<\/h2>
Jums ir da\u017e\u0101das iesp\u0113jas izveidot produkta variantus Amazon. Pie\u0146emot, ka jums ir attiec\u012bg\u0101s rakst\u012b\u0161anas ties\u012bbas ASIN, piem\u0113ram, jo j\u016bs esat z\u012bmola \u012bpa\u0161nieks, un j\u016bs iev\u0113rojat Amazon vadl\u012bnijas.<\/p>
Produkta varianti var tikt aug\u0161upiel\u0101d\u0113ti vai nu caur Flatfile, vai ar\u012b tie\u0161i izveidoti Seller Central. M\u0113s \u0161eit piev\u0113rs\u012bsimies tikai proced\u016brai, kas saist\u012bta ar izveidi Seller Central:<\/p>
K\u0101da proced\u016bra jums j\u0101izmanto, lai pievienotu produkta variantus, ir atkar\u012bga no t\u0101, vai \u0161is variants jau past\u0101v vai n\u0113. Ab\u0101m metod\u0113m j\u016bs s\u0101k\u0101t, izv\u0113loties Seller Central no nolai\u017eam\u0101 izv\u0113lnes\u00a0Kr\u0101jums<\/strong>\u00a0sada\u013cu\u00a0Pievienot produktu<\/strong>. \u0160eit j\u016bs varat mekl\u0113t Amazon p\u0113c produkta varianta, ko v\u0113laties pievienot. Visprec\u012bz\u0101kie mekl\u0113\u0161anas rezult\u0101ti, starp citu, ir tad, ja mekl\u0113jat p\u0113c ID, piem\u0113ram, ASIN, ISBN vai EAN. Tagad jums j\u0101izv\u0113las,\u00a0vai<\/strong> v\u0113laties pievienot savu pied\u0101v\u0101jumu jau eso\u0161am variantam vai pavisam jaunam.<\/strong><\/p>
K\u0101 pievienot savu pied\u0101v\u0101jumu jau eso\u0161ai produkta variantei Amazon<\/h3>
Mekl\u0113jiet p\u0113c\u00a0varianta<\/strong>, ko v\u0113laties pied\u0101v\u0101t. Tam vislab\u0101k mekl\u0113t p\u0113c produkta ID, piem\u0113ram, ASIN. Tagad noklik\u0161\u0137iniet uz pogas\u00a0R\u0101d\u012bt variantus<\/strong>\u00a0un jums tiks uzskait\u012bti visi \u0161aj\u0101 ID eso\u0161ie varianti, kas pa\u0161laik ir iek\u013cauti Amazon katalog\u0101.<\/li>
Tagad izv\u0113lieties\u00a0st\u0101vokli<\/strong>\u00a0(jauns, k\u0101 jauns, …) p\u0101rdodamajam priek\u0161metam. Tam vienk\u0101r\u0161i noklik\u0161\u0137iniet uz atbilsto\u0161\u0101 st\u0101vok\u013ca nolai\u017eamaj\u0101 izv\u0113ln\u0113\u00a0Izv\u0113l\u0113ties st\u0101vokli<\/strong>.<\/li>
P\u0113c tam noklik\u0161\u0137iniet uz\u00a0P\u0101rdot \u0161o variantu<\/strong>.<\/li>
Tagad aizpildiet\u00a0pied\u0101v\u0101juma deta\u013cas<\/strong>.<\/li>
K\u0101 izveidot jaunas produkta varianti Amazon<\/h3>
P\u0113c tam, kad esat nolai\u017eamaj\u0101 izv\u0113ln\u0113\u00a0Kr\u0101jums<\/strong>\u00a0noklik\u0161\u0137in\u0101jis uz\u00a0Pievienot produktu<\/strong>, izv\u0113lieties\u00a0Es pievienoju produktu, kas netiek p\u0101rdots Amazon,\u00a0<\/strong>.<\/li>
Izv\u0113lieties\u00a0kategoriju<\/strong>.<\/li>
Aizpildiet ciln\u0113\u00a0Svar\u012bga<\/strong>\u00a0inform\u0101cija<\/strong>\u00a0visus oblig\u0101tos laukus un noklik\u0161\u0137iniet uz\u00a0T\u0101l\u0101k<\/strong>.<\/li>
Tagad ciln\u0113\u00a0Varianti<\/strong>\u00a0izv\u0113lieties no nolai\u017eam\u0101 izv\u0113lnes atbilsto\u0161u\u00a0varianta dizainu<\/strong>. To v\u0113l\u0101k nevar\u0113siet main\u012bt!\u00a0 Uzman\u012bbu<\/strong>: \u0160\u012bs divas opcijas par\u0101d\u0101s tikai produktiem kategorij\u0101s, kur\u0101s var pied\u0101v\u0101t variantus. Taj\u0101s ietilpst, piem\u0113ram, ap\u0123\u0113rbs, koferi, mugursomas un somas.<\/li>
Tagad nosakiet\u00a0v\u0113rt\u012bbas savam varianta dizainam<\/strong>, piem\u0113ram, melna un balta.<\/li>
Aizpildiet ciln\u0113\u00a0Svar\u012bga inform\u0101cija<\/strong>\u00a0visus oblig\u0101tos laukus un noklik\u0161\u0137iniet uz\u00a0T\u0101l\u0101k<\/strong>.<\/li>
Tagad j\u016bs varat pievienot papildu inform\u0101ciju par\u00a0variantu kombin\u0101cij\u0101m<\/strong>:\u00a0Produkta identifik\u0101cija<\/strong>\u00a0caur EAN vai UPC (oblig\u0101ts lauks),\u00a0P\u0101rdev\u0113ja<\/strong>\u00a0SKU<\/strong>\u00a0(tiks autom\u0101tiski izveidots, ja j\u016bs nenor\u0101d\u0101t),\u00a0Pied\u0101v\u0101juma deta\u013cas<\/strong>, piem\u0113ram, st\u0101voklis un cena.<\/li>
Lai tagad izveidotu produkta variantus Amazon, noklik\u0161\u0137iniet uz\u00a0T\u0101l\u0101k<\/strong>.<\/li>
![\"Izveidojot](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23141413\/bei-amazon-produktvarianten-erstellen-amazon-deutsch.jpg\" "\\"Izveidojot")
<\/figure><\/div>![\"K\u0101p\u0113c](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/04\/23142808\/warum-sie-bei-amazon-auf-produktvariation-setzen-sollten-1.jpg\" "\\"K\u0101p\u0113c")
<\/figure><\/div>