{"id":111438,"date":"2021-12-23T16:21:56","date_gmt":"2021-12-23T16:21:56","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-retargeting-sasniedziet-klientus-arpus-amazon-ar-pareizo-merkesanu\/"},"modified":"2021-12-23T16:21:56","modified_gmt":"2021-12-23T16:21:56","slug":"amazon-retargeting-sasniedziet-klientus-arpus-amazon-ar-pareizo-merkesanu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-retargeting-sasniedziet-klientus-arpus-amazon-ar-pareizo-merkesanu\/","title":{"rendered":"Amazon Retargeting \u2013 sasniedziet klientus \u0101rpus Amazon ar pareizo m\u0113r\u0137\u0113\u0161anu"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-497066-identifier\">Vai j\u016bs zin\u0101j\u0101t, ka ar Amazon Retargeting potenci\u0101los klientus var iev\u0113rojami viegl\u0101k p\u0101rliecin\u0101t par pirkumu, nek\u0101 \u013caujot vi\u0146iem vienk\u0101r\u0161i aiziet? Vid\u0113ji pirc\u0113jiem p\u0113c pirm\u0101s produkta mekl\u0113\u0161anas ir nepiecie\u0161amas se\u0161as l\u012bdz septi\u0146as dienas, lai veiktu pirkumu. Izmantojot Retargeting, j\u016bs varat reklam\u0113t savus produktus \u0161aj\u0101 iz\u0161\u0137iro\u0161aj\u0101 laika posm\u0101 gan Amazon, gan \u0101rpus t\u0101, t\u0101d\u0113j\u0101di maksim\u0101li virzot klientus uz pirkuma nosl\u0113g\u0161anu.<\/p><p class=\"theme-wp-block gb-responsive-813080-identifier\">V\u0113l nav pag\u0101jis ilgs laiks, kop\u0161 tikai pieg\u0101d\u0101t\u0101jiem bija iesp\u0113ja izmantot Amazon Retargeting rekl\u0101mas. Tom\u0113r kop\u0161 2020. gada vidus Amazon pied\u0101v\u0101 tie\u0161saistes tirgot\u0101jiem Retargeting k\u0101 v\u0113l vienu iesp\u0113ju r\u0101d\u012bt rekl\u0101mas skaidri defin\u0113t\u0101m m\u0113r\u0137auditorij\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-164226-identifier\">K\u0101 j\u016bs varat izmantot \u0161o rekl\u0101mas formu un no kura br\u012b\u017ea ir izdev\u012bgi izmantot \u0161\u012bs rekl\u0101mas?<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-390905-identifier\" id=\"was-ist-amazon-retargeting-und-wie-funktioniert-das\">Kas ir Amazon Retargeting un k\u0101 tas darbojas?<\/h2><p class=\"theme-wp-block gb-responsive-225161-identifier\">Jums noteikti jau vair\u0101kk\u0101rt ir paman\u012bjies, ka jau da\u017eas min\u016btes vai stundas p\u0113c produkta mekl\u0113\u0161anas Amazon vai tie\u0161saistes veikal\u0101 j\u016bs redzat rekl\u0101mas par apmekl\u0113taj\u0101m produktu lap\u0101m vai l\u012bdz\u012bgiem produktiem. \u0160aj\u0101 br\u012bd\u012b daudzi j\u016btas, ka vi\u0146us nov\u0113ro vai pat noklaus\u0101s (d\u012bvaini!). Paties\u012bb\u0101 viss ir daudz vienk\u0101r\u0161\u0101k: Retargeting rekl\u0101mas tika r\u0101d\u012btas jums k\u0101 m\u0113r\u0137auditorijai, jo j\u016bs piekrit\u0101t savu datu apstr\u0101dei sav\u0101 Facebook, Google vai Amazon kont\u0101.<\/p><p class=\"theme-wp-block gb-responsive-275461-identifier\">Retargeting ir programmatisk\u0101s rekl\u0101mas forma. Taj\u0101 rekl\u0101mas vietas tiek pie\u0161\u0137irtas rekl\u0101mdev\u0113jiem \u0101rpus tie\u0161saistes veikala, lai atgrieztu v\u0113l siltos klientus atpaka\u013c klientu ce\u013cojum\u0101 un nosl\u0113gtu pirkumu. Tom\u0113r Retargeting nav Amazon izgudrojums. V\u0113l vair\u0101k: Amazon ieviesa Retargeting rekl\u0101mas p\u0101rdev\u0113jiem iev\u0113rojami v\u0113l\u0101k nek\u0101, piem\u0113ram, interneta giganti Facebook un Google.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-411627-identifier is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"theme-wp-block gb-responsive-20549-identifier\">Retargeting tie\u0161saistes m\u0101rketing\u0101 tiek saukts par izseko\u0161anas proced\u016bru, kur\u0101 t\u012bmek\u013ca vietnes apmekl\u0113t\u0101ji \u2013 parasti interneta veikals \u2013 tiek atz\u012bm\u0113ti un p\u0113c tam cit\u0101s t\u012bmek\u013ca vietn\u0113s tiek uzrun\u0101ti ar m\u0113r\u0137tiec\u012bg\u0101m rekl\u0101m\u0101m.<\/p>\n<cite><a href=\"https:\/\/de.wikipedia.org\/wiki\/Retargeting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vikip\u0113dija<\/a><\/cite><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-233782-identifier\" id=\"wie-wird-der-kunde-genau-angesprochen\">K\u0101 klients tiek tie\u0161i uzrun\u0101ts?<\/h3><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-322434-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-586261-identifier\">Interesenti apmekl\u0113 j\u016bsu produkta lapu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-517022-identifier\">Tom\u0113r aiziet bez pirkuma nosl\u0113g\u0161anas\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-730480-identifier\">Vi\u0146i redz j\u016bsu produktu rekl\u0101mu p\u0101rl\u016bkojot\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-293857-identifier\">Pirkuma interese tiek atjaunota\u2026<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163306-identifier\">Pirkuma gatavi klienti liek produktu groz\u0101!<\/li><\/ol><\/div><div class=\"wp-block-image gb-responsive-478096-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg\" alt=\"amazon retargeting on facebook - so geht retargeting\" class=\"wp-image-17733\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting-407x407.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Amazon-Retargeting-on-Facebook-So-geht-Retargeting.jpg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-528627-identifier\">T\u0101tad ar Amazon Retargeting j\u016bs koncentr\u0113jaties uz person\u0101m, kuras ir apmekl\u0113ju\u0161as noteiktas produktu lapas vai iepriek\u0161 ir ieg\u0101d\u0101ju\u0161\u0101s produktus pie jums.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-227006-identifier\" id=\"welche-werbemoglichkeiten-stehen-ihnen-auf-amazon-uberhaupt-zur-verfugung\">K\u0101das rekl\u0101mas iesp\u0113jas jums visp\u0101r ir pieejamas Amazon?<\/h3><p class=\"theme-wp-block gb-responsive-725392-identifier\">Retargeting pas\u0101kumi var s\u0101kties tikai tad, kad uz produktu deta\u013cu lap\u0101m ir pietiekami daudz apmekl\u0113jumu. Tam parasti jums j\u0101izveido <a href=\"\/lv\/blog\/amazon-ppc\/\">PPC kampa\u0146as<\/a>. Amazon apvieno vair\u0101kas rekl\u0101mas pakalpojumu iesp\u0113jas, lai rekl\u0101mdev\u0113jiem \u013cautu reklam\u0113t savus produktus un z\u012bmolus. Pirms m\u0113s s\u0101kam, v\u0113lamies veikt nelielu ekskursu pa terminiem, kurus m\u0113s izmantosim zem\u0101k.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-268844-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-350917-identifier\"><a href=\"\/lv\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> ir Amazon rekl\u0101mas platforma, caur kuru j\u016bs varat izveidot un r\u0101d\u012bt rekl\u0101mas Amazon.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-869355-identifier\">PPC noz\u012bm\u0113 Pay-per-Click un apz\u012bm\u0113 rekl\u0101mas kampa\u0146as, kur\u0101s j\u016bs maks\u0101jat par klik\u0161\u0137i.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-756861-identifier\">CPC ir sa\u012bsin\u0101jums Cost-per-Click un noz\u012bm\u0113 pa\u0161u nor\u0113\u0137inu metodi.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307242-identifier\"><a href=\"\/lv\/blog\/amazon-dsp\/\">DSP noz\u012bm\u0113 Demand Side Platform<\/a>. DSP ir programmat\u016bra, kas \u013cauj rekl\u0101mdev\u0113jiem m\u0113r\u0137tiec\u012bgi reklam\u0113t cit\u0101s t\u012bmek\u013ca vietn\u0113s \u0101rpus Amazon, veikt Amazon Retargeting kampa\u0146as un izveidot savas m\u0113r\u0137auditorijas, piem\u0113ram, rekl\u0101mdev\u0113ju auditorijas vai l\u012bdz\u012bgas auditorijas.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-128533-identifier\">Targeting ir proced\u016bra, kur\u0101 lietot\u0101ji tiek uzrun\u0101ti atbilsto\u0161i vi\u0146u v\u0113lm\u0113m un mekl\u0113\u0161anas nodomiem gan Amazon, gan \u0101rpus t\u0101. Amazon Advertising at\u013cauj tikai atsl\u0113gv\u0101rdu, produkta un ierobe\u017eotu m\u0113r\u0137auditorijas targeting (balstoties uz interes\u0113m, pirkuma nodomiem, atra\u0161an\u0101s vietu utt.).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-967733-identifier\">Lietot\u0101ju b\u0101z\u0113ts targeting \u2013 lietot\u0101js X ir apmekl\u0113jis produkta deta\u013cu lapu Y vai ir noteiktas intereses, un vi\u0146\u0161 tiek m\u0113r\u0137\u0113ts un reklam\u0113ts, pamatojoties uz \u0161o inform\u0101ciju.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-537815-identifier\">Retargeting ir proced\u016bra, kur\u0101 potenci\u0101lie pirc\u0113ji p\u0113c j\u016bsu produkta lapas apmekl\u0113juma tiek atkal uzrun\u0101ti, lai nosl\u0113gtu pirkumu. Izmantojot Amazon Retargeting, pateicoties l\u012bdz\u012bg\u0101m auditorij\u0101m, var tikt uzrun\u0101ti ar\u012b klienti, kuri, piem\u0113ram, ir interes\u0113ju\u0161ies par konkurences produktu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-141785-identifier\">\u0160\u012bs rekl\u0101mas iesp\u0113jas jums ir pieejamas k\u0101 tie\u0161saistes tirgot\u0101jam Amazon:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-333029-identifier\" id=\"sponsored-products\">Sponsor\u0113tie produkti<\/h4><p class=\"theme-wp-block gb-responsive-373993-identifier\">Vispopul\u0101r\u0101k\u0101s rekl\u0101mas tie\u0161saistes tirgot\u0101jiem Amazon. Sponsor\u0113tie produkti ir atsl\u0113gv\u0101rdu un ASIN b\u0101z\u0113tas rekl\u0101mas, kas uzlabo atsevi\u0161\u0137u produktu redzam\u012bbu mekl\u0113\u0161anas rezult\u0101tos un produktu deta\u013cu lap\u0101s. Nor\u0113\u0137ini notiek p\u0113c CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-954686-identifier\"><img decoding=\"async\" width=\"844\" height=\"742\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png\" alt=\"Retargeting on Amazon \u2013 Sponsored Products\" class=\"wp-image-17726\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-407x358.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products-768x675.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140545\/Retargeting-on-Amazon-sponsored-products.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-441041-identifier\" id=\"sponsored-brands\">Sponsor\u0113tie z\u012bmoli<\/h4><p class=\"theme-wp-block gb-responsive-633607-identifier\">Sponsor\u0113tie z\u012bmoli ir piem\u0113roti z\u012bmola atpaz\u012bstam\u012bbas palielin\u0101\u0161anai un par\u0101d\u0101s mekl\u0113\u0161anas rezult\u0101tos un tirgus produktu lap\u0101s. Rekl\u0101mdev\u0113jam ir iesp\u0113ja ar Sponsor\u0113t\u0101 z\u012bmola pal\u012bdz\u012bbu reklam\u0113t savu z\u012bmolu aug\u0161pus\u0113 rezult\u0101tos ar trim produktiem un z\u012bmola logo. Klienti var tikt novirz\u012bti uz m\u0113r\u0137lapu vai veikalu. Nor\u0113\u0137ini notiek p\u0113c CPC.<\/p><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-225037-identifier\"><img decoding=\"async\" width=\"844\" height=\"486\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png\" alt=\"Amazon Remarketing Pixel - Sponsored Brands Ads\" class=\"wp-image-17720\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-407x234.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands-768x442.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140546\/Amazon-Remarketing-Pixel-sponsored-brands.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><h4 class=\"theme-wp-block wp-block-heading gb-responsive-470153-identifier\" id=\"sponsored-display-ads\">Sponsor\u0113t\u0101s displeja rekl\u0101mas<\/h4><p class=\"theme-wp-block gb-responsive-558421-identifier\">At\u0161\u0137ir\u012bba starp Sponsor\u0113taj\u0101m displeja rekl\u0101m\u0101m un Sponsor\u0113tajiem produktiem un z\u012bmoliem ir rekl\u0101mu r\u0101d\u012b\u0161an\u0101. Sponsor\u0113tie produkti un z\u012bmoli ir atsl\u0113gv\u0101rdu b\u0101z\u0113ti un par\u0101d\u0101s tikai Amazon. Sponsor\u0113t\u0101s displeja rekl\u0101mas izmanto lietot\u0101ju datus un intereses un var tikt r\u0101d\u012btas ar\u012b \u0101rpus Amazon. T\u0101d\u0113j\u0101di Sponsor\u0113t\u0101s displeja rekl\u0101mas nodro\u0161ina liel\u0101ku sasniedzam\u012bbu, uzrun\u0101jot klientu tur, kur vi\u0146\u0161 atrodas, un t\u0101s var izmantot ar\u012b Amazon Retargeting. Nor\u0113\u0137ini notiek p\u0113c CPC.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-888858-identifier\" id=\"werbemittel-von-amazon-dsp\">Rekl\u0101mas l\u012bdzek\u013ci no Amazon DSP<\/h3><p class=\"theme-wp-block gb-responsive-15348-identifier\">K\u0101 m\u0113s jau min\u0113j\u0101m, DSP ir tehnolo\u0123ija, kas \u013cauj rekl\u0101mu izvieto\u0161anu, izmantojot programm\u0113to rekl\u0101mu, ar\u012b \u0101rpus Amazon. Programm\u0113tajai rekl\u0101mai mediju vietas, t\u0101tad rekl\u0101mas laukumi, var tikt ieg\u0101d\u0101ti \u0101rpus Amazon. Jums nav j\u0101b\u016bt Amazon p\u0101rdev\u0113jam, lai var\u0113tu izvietot DSP rekl\u0101mas.<\/p><p class=\"theme-wp-block gb-responsive-848078-identifier\">Lai rekl\u0101mas veiksm\u012bgi sasniegtu p\u0113c iesp\u0113jas liel\u0101ku auditoriju un mudin\u0101tu uz pirkumu, Amazon pied\u0101v\u0101 da\u017e\u0101dus form\u0101tus. Taj\u0101 pa\u0161\u0101 laik\u0101 j\u016bs k\u0101 rekl\u0101mdev\u0113js varat elast\u012bgi izlemt, vai izmantot savas rekl\u0101mas vai izmantot Amazon rekl\u0101mas r\u012bkus, piem\u0113ram, tie\u0161saistes veidnes rekl\u0101m\u0101m vai video rekl\u0101mu veidot\u0101jus.<\/p><p class=\"theme-wp-block gb-responsive-913090-identifier\">At\u0161\u0137ir\u012bb\u0101 no tradicion\u0101laj\u0101m PPC rekl\u0101m\u0101m, rekl\u0101mu nor\u0113\u0137ini caur DSP notiek p\u0113c CPM (izmaksas par t\u016bkstoti). Amazon pats nor\u0101da, ka atkar\u012bb\u0101 no tirgus jums j\u0101pl\u0101no minim\u0101lais bud\u017eets apm\u0113ram 35.000 $. T\u0101 k\u0101 DSP rekl\u0101mas tiek izvietotas \u0101rpus Amazon, t\u0101s var tikt izmantotas Amazon atk\u0101rtotaj\u0101 m\u0113r\u0137\u0113\u0161an\u0101.<\/p><p class=\"theme-wp-block gb-responsive-300820-identifier\">Ar \u0161\u012bm rekl\u0101mas iesp\u0113j\u0101m jums k\u0101 tie\u0161saistes tirgot\u0101jam ir iesp\u0113ja uzs\u0101kt atk\u0101rtoto m\u0113r\u0137\u0113\u0161anu Amazon DSP:<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-971434-identifier\" id=\"display-ads\">Display Ads<\/h4><p class=\"theme-wp-block gb-responsive-17283-identifier\">Display Ads ir rekl\u0101mas, kas satur tekstu un vizu\u0101los elementus ar aicin\u0101jumu uz darb\u012bbu (CTA) pogu un ved uz m\u0113r\u0137a lapu. Rekl\u0101mas parasti tiek izvietotas lapas aug\u0161\u0113j\u0101 vai s\u0101nu mal\u0101 vai ar\u012b lapas satur\u0101. \u0160eit j\u016bs atrad\u012bsiet <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-advertising?ref_=a20m_us_p_dsp_faq_blg_da\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ce\u013cvedi Display Ads izveidei<\/a> k\u0101 ar\u012b <a href=\"https:\/\/advertising.amazon.com\/de-de\/library\/guides\/display-ads-examples?ref_=a20m_us_lbr_gd_dispad_gd_daex\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">lab\u0101kos piem\u0113rus vizu\u0101lajiem elementiem un CTA elementiem<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-375387-identifier\" id=\"audio-ads\">Audio Ads<\/h4><p class=\"theme-wp-block gb-responsive-456738-identifier\">Ja j\u016bs v\u0113laties papildin\u0101t savu Display rekl\u0101mas strat\u0113\u0123iju ar audio rekl\u0101m\u0101m, Amazon pied\u0101v\u0101 ar\u012b \u0161o rekl\u0101mas formu. Audio rekl\u0101mas var b\u016bt no 10 l\u012bdz 30 sekund\u0113m garas un tiek atska\u0146otas regul\u0101ros interv\u0101los pauz\u0113s starp dziesm\u0101m Amazon Music.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548942-identifier\" id=\"video-ads\">Video Ads<\/h4><p class=\"theme-wp-block gb-responsive-600446-identifier\">Video rekl\u0101mas ir pieejamas z\u012bmoliem, tirgot\u0101jiem un a\u0123ent\u016br\u0101m. Taj\u0101 pa\u0161\u0101 laik\u0101 rekl\u0101mdev\u0113ji var t\u0101s izvietot neatkar\u012bgi no t\u0101, vai vi\u0146i p\u0101rdod produktus Amazon vai n\u0113. Rekl\u0101mas tiek r\u0101d\u012btas vai nu pirms, vai ar\u012b vid\u016b Amazon straum\u0113\u0161anas satur\u0101.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-534876-identifier\" id=\"dynamik-in-der-schaltung-der-anzeigen\">Dinamika rekl\u0101mu izvieto\u0161an\u0101<\/h3><p class=\"theme-wp-block gb-responsive-212182-identifier\">Vai j\u016bs v\u0113laties vair\u0101k dinamikas, izvietojot atk\u0101rtot\u0101s m\u0113r\u0137\u0113\u0161anas rekl\u0101mas? Amazon DSP pied\u0101v\u0101 \u0161o iesp\u0113ju dinamisku un respons\u012bvu rekl\u0101mas form\u0101tu veid\u0101 \u2013 Dynamic E-Commerce Ads (DEA) un Responsive E-Commerce Creatives (REC). T\u0101d\u0113j\u0101di Amazon atbalsta tie\u0161saistes tirgot\u0101jus, \u013caujot izmantot interneta giganta pieredzi bez liel\u0101m p\u016bl\u0113m no j\u016bsu puses.<\/p><p class=\"theme-wp-block gb-responsive-55413-identifier\">Izmantojot DEA, Amazon mekl\u0113 optim\u0101los rekl\u0101mas elementus, pamatojoties uz attiec\u012bg\u0101s ASIN produktu datiem, un test\u0113 da\u017e\u0101das att\u0113lu, tekstu, izk\u0101rtojumu un dizaina vari\u0101cijas, lai ar izvietojumiem sasniegtu lab\u0101kos rezult\u0101tus.<\/p><p class=\"theme-wp-block gb-responsive-408041-identifier\">Sekojo\u0161ie parametri tiek autom\u0101tiski \u0146emti no attiec\u012bg\u0101 Amazon produkta un att\u0113loti:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-431923-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-7676-identifier\">Produkttitel<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-988921-identifier\">Produktbild<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-518957-identifier\">Prime-Logo<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-521781-identifier\">Preis<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-503012-identifier\">Rezensionen<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-930528-identifier\">un aicin\u0101juma uz darb\u012bbu poga<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-251814-identifier\">\u013boti pla\u0161s ce\u013cvedis par vizu\u0101lajiem elementiem, rekl\u0101mu izvieto\u0161anu, vadl\u012bnij\u0101m un apstiprin\u0101\u0161anas procesu <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-specs\/ecommerce?ref_=a20m_us_spcs_ecm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">atrodas \u0161eit Amazon<\/a>.<\/p><div class=\"wp-block-image gb-responsive-606578-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"600\" height=\"500\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg\" alt=\"Amazon atk\u0101rtot\u0101s m\u0113r\u0137\u0113\u0161anas kampa\u0146a ar Dynamic E-Commerce Ads (DEA)\" class=\"wp-image-17710\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA-407x339.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/12\/23140547\/amazon-retargeting-campaign-DEA.jpeg 600w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-161178-identifier\" id=\"welche-targeting-optionen-stehen-ihnen-bei-amazon-retargeting-zur-verfugung\">K\u0101das m\u0113r\u0137\u0113\u0161anas iesp\u0113jas jums ir pieejamas Amazon atk\u0101rtotaj\u0101 m\u0113r\u0137\u0113\u0161an\u0101?<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-228702-identifier\" id=\"asin-retargeting-product-views\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 produkta skat\u012bjumi<\/h4><p class=\"theme-wp-block gb-responsive-891270-identifier\">Produkta skat\u012bjumi ir klasisk\u0101 versija atk\u0101rtotaj\u0101m m\u0113r\u0137\u0113\u0161anas rekl\u0101m\u0101m un ir \u013coti popul\u0101ra, jo sola visaugst\u0101ko rekl\u0101mas izdevumu atdevi (ROAS). Potenci\u0101ls pirc\u0113js redz produktu, bet to nep\u0113rk. Vi\u0146\u0161 tiek m\u0113r\u0137\u0113ts, l\u012bdz ieg\u0101d\u0101jas produktu vai izkr\u012bt no rekl\u0101mdev\u0113ja redzesloka.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-148884-identifier\" id=\"asin-retargeting-product-searches\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 produkta mekl\u0113jumi<\/h4><p class=\"theme-wp-block gb-responsive-101289-identifier\">Lietot\u0101js ievada noteiktu mekl\u0113\u0161anas v\u0101rdu, kas saist\u012bts ar reklam\u0113to ASIN. Uz \u0161o ASIN var tikt izveidota m\u0113r\u0137\u0113\u0161ana. Tom\u0113r atsl\u0113gv\u0101rdu algoritmiski nosaka Amazon. Tie\u0161saistes tirgot\u0101jam nav piek\u013cuves \u0161im atlases procesam.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-311963-identifier\" id=\"asin-retargeting-brand-views\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 z\u012bmola skat\u012bjumi<\/h4><p class=\"theme-wp-block gb-responsive-671483-identifier\">Ja lietot\u0101js noteikt\u0101 laika period\u0101 apl\u016bko k\u0101das z\u012bmola produktus, vi\u0146\u0161 var tikt m\u0113r\u0137\u0113ts ar rekl\u0101m\u0101m.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-363068-identifier\" id=\"asin-retargeting-brand-purchases\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 z\u012bmola pirkumi<\/h4><p class=\"theme-wp-block gb-responsive-209571-identifier\">Ja lietot\u0101js ieg\u0101d\u0101jas produkts no noteikta z\u012bmola un v\u0113las vi\u0146am pied\u0101v\u0101t citus \u0161\u012b pa\u0161a z\u012bmola produktus, vi\u0146\u0161 ar\u012b var tikt m\u0113r\u0137\u0113ts. Iesp\u0113ja, kas \u012bpa\u0161i piem\u0113rota <a href=\"\/lv\/blog\/amazon-display-ads\/\">cross- un up-selling produktiem<\/a>.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-781386-identifier\" id=\"asin-retargeting-product-purchases\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 produkta pirkumi<\/h4><p class=\"theme-wp-block gb-responsive-798139-identifier\">Lietot\u0101js pas\u016bta pat\u0113ri\u0146a produktu, piem\u0113ram, uztura bag\u0101tin\u0101t\u0101jus, kurus var pas\u016bt\u012bt regul\u0101ros interv\u0101los. T\u0101d\u0113j\u0101di vi\u0146\u0161 var tikt m\u0113r\u0137\u0113ts ar Amazon atk\u0101rtoto m\u0113r\u0137\u0113\u0161anu, lai vi\u0146\u0161 atk\u0101rtoti veiktu pas\u016bt\u012bjumu tie\u0161i tur.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-862483-identifier\" id=\"asin-retargeting-similarities-product-views\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 l\u012bdz\u012bgi produkta skat\u012bjumi<\/h4><p class=\"theme-wp-block gb-responsive-699982-identifier\">Ja lietot\u0101js apl\u016bko l\u012bdz\u012bgus citu z\u012bmolu produktus, tad \u0161im m\u0113r\u0137im var izveidot m\u0113r\u0137\u0113\u0161anu. Tom\u0113r \u0161eit Amazon algoritms nosaka, kuras ASINs tiks izv\u0113l\u0113tas.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-93676-identifier\" id=\"asin-retargeting-competitor-conquesting\">ASIN atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana \u2013 konkurentu iekaro\u0161ana<\/h4><p class=\"theme-wp-block gb-responsive-869853-identifier\">Konkurentu iekaro\u0161ana ir l\u012bdz\u012bga iesp\u0113ja k\u0101 l\u012bdz\u012bgu produkta skat\u012bjumu atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana. Tom\u0113r \u0161eit jums ir iesp\u0113ja m\u0113r\u0137\u0113t uz konkr\u0113t\u0101m ASINs. L\u012bdz\u012bgu produktu skat\u012bjumu gad\u012bjum\u0101 to veic Amazon j\u016bsu viet\u0101.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-11279-identifier\" id=\"mit-welchen-kosten-ist-bei-amazon-retargeting-zu-rechnen\">Ar k\u0101d\u0101m izmaks\u0101m j\u0101r\u0113\u0137in\u0101s Amazon atk\u0101rtotaj\u0101 m\u0113r\u0137\u0113\u0161an\u0101?<\/h2><p class=\"theme-wp-block gb-responsive-48702-identifier\">Parasti j\u016bs maks\u0101jat par rekl\u0101mu Amazon tikai tad, ja lietot\u0101js noklik\u0161\u0137ina uz j\u016bsu rekl\u0101mas (CPC \u2013 izmaksas par klik\u0161\u0137i). Amazon DSP gad\u012bjum\u0101 j\u016bs maks\u0101jat par rekl\u0101mas r\u0101d\u012b\u0161anu cilv\u0113ku skaitam X. To sauc par \u201eimpression-baz\u0113tu nor\u0113\u0137inu\u201d \u2013 CPM \u2013 izmaksas par t\u016bkstoti, t\u0101tad par katr\u0101m 1.000 skat\u012bjumiem.<\/p><p class=\"theme-wp-block gb-responsive-563121-identifier\">At\u0161\u0137ir\u012bb\u0101 no Amazon rekl\u0101mas, Amazon DSP jums ir ne tikai iesp\u0113ja izmantot pa\u0161apkalpo\u0161an\u0101s proced\u016bru, bet ar\u012b p\u0101rvald\u012bto pakalpojumu proced\u016bru. Pa\u0161apkalpo\u0161an\u0101s proced\u016br\u0101 jums ir piln\u012bga kontrole p\u0101r j\u016bsu rekl\u0101mas kampa\u0146u, un nav administrat\u012bvo maksu. P\u0101rvald\u012btajiem pakalpojumiem parasti nepiecie\u0161ams minim\u0101lais bud\u017eets apm\u0113ram 10.000 EUR. \u0160aj\u0101 pakalpojum\u0101 Amazon izveido rekl\u0101mas tie\u0161i tie\u0161saistes tirgot\u0101jam, un jums tiek pie\u0161\u0137irts <a href=\"\/lv\/blog\/amazon-display-ads\/\">kampa\u0146u vad\u012bt\u0101js<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-894981-identifier\">Prec\u012bzu inform\u0101ciju par to, k\u0101 re\u0123istr\u0113ties Amazon DSP, j\u016bs varat sa\u0146emt <a href=\"https:\/\/advertising.amazon.com\/de-de\/solutions\/products\/amazon-dsp?tag=googhydr-20&amp;hvadid=448098134638&amp;hvpos=&amp;hvexid=&amp;hvnetw=g&amp;hvrand=4567055610199769961&amp;hvpone=&amp;hvptwo=&amp;hvqmt=b&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9044735&amp;hvtargid=kwd-401268851195&amp;ref=pd_sl_4puf98unj7_b_sspa_ggl_d_de_ct_448098134638\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tie\u0161i pie Amazon<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-962597-identifier\" id=\"welche-vorteile-hat-amazon-retargeting\">K\u0101di ir Amazon atk\u0101rtot\u0101s m\u0113r\u0137\u0113\u0161anas ieguvumi?<\/h2><p class=\"theme-wp-block gb-responsive-71449-identifier\">K\u0101p\u0113c ir noder\u012bga atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana?<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-127780-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-285777-identifier\">Atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana ir noder\u012bga ne tikai d\u0101rgiem produktiem, kuriem klientiem ir gr\u016bti izskaidrot un kuriem nepiecie\u0161ams vair\u0101k laika, lai veiktu pirkumu. Ieteikums: ar atk\u0101rtoto m\u0113r\u0137\u0113\u0161anu var iev\u0113rojami palielin\u0101t p\u0101rdo\u0161anu ar\u012b vid\u0113j\u0101 cenu segment\u0101 vai ni\u0161\u0101 \u2013 ja m\u0113r\u0137i ir pareizi noteikti. Higi\u0113nas preces, piem\u0113ram, \u0161amp\u016bns vai auti\u0146i, ir labs piem\u0113rs, jo t\u0101s var efekt\u012bvi reklam\u0113t ar laika nob\u012bdi un parasti tiek atk\u0101rtoti ieg\u0101d\u0101tas.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-18719-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-259390-identifier\">Bet ar\u012b d\u0101rgu produktu gad\u012bjum\u0101 attiecas: kur\u0161 ilgsto\u0161i seko pirk\u0161anai gataviem klientiem ar rekl\u0101m\u0101m un gaida, l\u012bdz vi\u0146i k\u013c\u016bst \u201ev\u0101j\u0101ki\u201c, tas g\u016bs liel\u0101ku pan\u0101kumu, p\u0101rdodot reklam\u0113to produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-52605-identifier\">Amazon atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana ietaupa daudz naudas, pateicoties piln\u012bb\u0101 automatiz\u0113tai m\u0113r\u0137auditoriju izsl\u0113g\u0161anai, kas jau ir ieg\u0101d\u0101ju\u0161ies j\u016bsu produktu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-887115-identifier\">Vienlaikus jums ir iesp\u0113ja, ka Amazon izsl\u0113dz no rekl\u0101mas kampa\u0146as lietot\u0101jus, kuri ir redz\u0113ju\u0161i rekl\u0101mu un ne tikai ieg\u0101d\u0101ju\u0161ies TO vienu produktu, bet ar\u012b sal\u012bdzin\u0101mu no attiec\u012bg\u0101s kategorijas. Tas atkal ietaupa izmaksas un tom\u0113r nodro\u0161ina v\u0113lamo p\u0101rdo\u0161anu.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-689918-identifier\">Atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana ir lab\u0101kais instruments, lai atgrieztu \u0101r\u0113jo trafiku uz j\u016bsu Amazon produkta lapu. Izvietojot atk\u0101rtot\u0101s m\u0113r\u0137\u0113\u0161anas rekl\u0101mas, tiek saglab\u0101ts augsts ROAS un palielin\u0101ta p\u0101rdo\u0161ana.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-929971-identifier\">Amazon ir kompetents partneris j\u016bsu pus\u0113 un ir \u013coti ieinteres\u0113ts p\u0101rdo\u0161an\u0101. Attiec\u012bb\u0101 uz klientu datu anal\u012bzi nav citas rekl\u0101mas platformas, kas pied\u0101v\u0101tu lab\u0101ku un prec\u012bz\u0101ku m\u0113r\u0137\u0113\u0161anu.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-683222-identifier\" id=\"fazit\">Secin\u0101jums<\/h2><p class=\"theme-wp-block gb-responsive-348050-identifier\">Amazon ir T\u0100 produkta mekl\u0113t\u0101jprogramma, kas ir \u013coti liels ieguvums tirgus klientiem. Tom\u0113r p\u0101rdev\u0113jiem tas noz\u012bm\u0113 lielu izaicin\u0101jumu, lai sp\u0113tu konkur\u0113t ar augsto konkurenci. Ja v\u0113laties lab\u0101k sasniegt savu potenci\u0101lo m\u0113r\u0137auditoriju, ir b\u016btiski izvietot PPC un atk\u0101rtot\u0101s m\u0113r\u0137\u0113\u0161anas rekl\u0101mas. T\u0101d\u0113j\u0101di klienti var tikt m\u0113r\u0137\u0113ti un turpin\u0101ti sekot vi\u0146u pirkuma interes\u0113m ar individu\u0101l\u0101m rekl\u0101m\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-459123-identifier\">Amazon retargeting ir tikai viena sast\u0101vda\u013ca no liel\u0101 kopuma. Rekl\u0101mas izvieto\u0161ana ieg\u016bst j\u0113gu tikai tad, ja potenci\u0101lais pirc\u0113js jau ir apskat\u012bjis Amazon preci. Tas noz\u012bm\u0113, ka jums j\u0101\u0123ener\u0113 pietiekami daudz apmekl\u0113jumu uz produkta deta\u013cu lap\u0101m, lai Amazon var\u0113tu efekt\u012bvi r\u0101d\u012bt rekl\u0101mas.<\/p><p class=\"theme-wp-block gb-responsive-2992-identifier\">Tas noz\u012bm\u0113, ka jums j\u0101uztver retargeting k\u0101 tikai vienu no j\u016bsu kop\u0113j\u0101 m\u0101rketinga koncepcijas balstiem Amazon. Bez PPC kampa\u0146\u0101m \u0161\u012b koncepcija, visticam\u0101k, neizdosies, un j\u016bs zaud\u0113siet daudz naudas, ja m\u0113r\u0137i tiks noteikti nepareizi.<\/p><p class=\"theme-wp-block gb-responsive-767103-identifier\">Ja v\u0113laties pareizi ieguld\u012bt savu rekl\u0101mas bud\u017eetu, jums j\u0101iepaz\u012bstas ar programmatisko rekl\u0101mu vai j\u0101iesaista profesion\u0101\u013ci. Viena lieta ir skaidra \u2013 bez m\u0101rketinga b\u016bs \u013coti gr\u016bti sasniegt klientus ar saviem produktiem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-679166-identifier\" id=\"faq\">FAQ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1640245984398\"><strong class=\"schema-faq-question\">Kas ir Amazon PPC?<\/strong> <p class=\"schema-faq-answer\">PPC noz\u012bm\u0113 maks\u0101\u0161ana par klik\u0161\u0137i un attiecas uz rekl\u0101mas kampa\u0146\u0101m, kur\u0101s j\u016bs maks\u0101jat par klik\u0161\u0137i.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246404783\"><strong class=\"schema-faq-question\">Kas ir Amazon DSP?<\/strong> <p class=\"schema-faq-answer\">DSP noz\u012bm\u0113 piepras\u012bjuma puses platformu. DSP ir tehnolo\u0123ija, kas \u013cauj rekl\u0101mdev\u0113jiem m\u0113r\u0137tiec\u012bgi reklam\u0113ties cit\u0101s vietn\u0113s \u0101rpus Amazon, veikt retargeting un uzrun\u0101t savas m\u0113r\u0137auditorijas, piem\u0113ram, rekl\u0101mdev\u0113ju auditorijas vai l\u012bdz\u012bgu auditoriju.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246104930\"><strong class=\"schema-faq-question\">Kas ir Amazon retargeting?<\/strong> <p class=\"schema-faq-answer\">Retargeting ir process, kur\u0101 potenci\u0101lie pirc\u0113ji p\u0113c j\u016bsu produkta lapas apmekl\u0113juma tiek atkal uzrun\u0101ti, lai pabeigtu pirkumu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1640246136866\"><strong class=\"schema-faq-question\">K\u0101 darbojas Amazon retargeting?<\/strong> <p class=\"schema-faq-answer\">Ar Amazon retargeting j\u016bsu potenci\u0101lie klienti tiek atg\u0101din\u0101ti par pirkumu gan Amazon, gan \u0101rpus t\u0101.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-737141-identifier has-small-font-size\">Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 TarikVision \u2013 stock.adobe.com \/ Ekr\u0101nuz\u0146\u0113mums @ Amazon \/ Ekr\u0101nuz\u0146\u0113mums @ Amazon \/ Ekr\u0101nuz\u0146\u0113mums @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>Vai j\u016bs zin\u0101j\u0101t, ka ar Amazon Retargeting potenci\u0101los klientus var iev\u0113rojami viegl\u0101k p\u0101rliecin\u0101t par pirkumu, nek\u0101 \u013caujot vi\u0146iem vienk\u0101r\u0161i aiziet? Vid\u0113ji pirc\u0113jiem p\u0113c pirm\u0101s produkta mekl\u0113\u0161anas ir nepiecie\u0161amas se\u0161as l\u012bdz septi\u0146as dienas, lai veiktu pirkumu. Izmantojot Retargeting, j\u016bs varat reklam\u0113t savus produktus \u0161aj\u0101 iz\u0161\u0137iro\u0161aj\u0101 laika posm\u0101 gan Amazon, gan \u0101rpus t\u0101, t\u0101d\u0113j\u0101di maksim\u0101li virzot klientus<\/p>\n","protected":false},"author":8,"featured_media":17741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-111438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamejiet-ar-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retargeting rekl\u0101mas Amazon \u012bsum\u0101<\/title>\n<meta name=\"description\" content=\"Retargeting rekl\u0101mas ar Amazon: K\u0101 j\u016bs veiksm\u012bgi sasniedzat savus klientus un k\u0101das m\u0113r\u0137\u0113\u0161anas iesp\u0113jas jums ir pieejamas? 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