{"id":111441,"date":"2022-12-06T06:42:00","date_gmt":"2022-12-06T06:42:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/marketinga-tendences-2023-2-dala-sie-cetri-attistibas-virzieni-ir-izskirosi-veiksmigai-marketingam-e-komercija\/"},"modified":"2022-12-06T06:42:00","modified_gmt":"2022-12-06T06:42:00","slug":"marketinga-tendences-2023-2-dala-sie-cetri-attistibas-virzieni-ir-izskirosi-veiksmigai-marketingam-e-komercija","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/marketinga-tendences-2023-2-dala-sie-cetri-attistibas-virzieni-ir-izskirosi-veiksmigai-marketingam-e-komercija\/","title":{"rendered":"M\u0101rketinga tendences 2023 (2. da\u013ca) \u2013 \u0161ie \u010detri att\u012bst\u012bbas virzieni ir iz\u0161\u0137iro\u0161i veiksm\u012bgai m\u0101rketingam e-komercij\u0101"},"content":{"rendered":"

E-komercijas tendences 2023 ietekm\u0113 da\u017e\u0101das jomas tie\u0161saistes tirdzniec\u012bb\u0101. M\u016bsu p\u0113d\u0113j\u0101 ierakst\u0101 m\u0113s tuv\u0101k apl\u016bkoj\u0101m e-komercijas strat\u0113\u0123iju tendences. Tom\u0113r ar\u012b m\u0101rketing\u0101 rodas jaunas iesp\u0113jas, un jau zin\u0101mie kan\u0101li turpina ieg\u016bt noz\u012bmi. M\u0113s piev\u0113r\u0161am uzman\u012bbu svar\u012bg\u0101kaj\u0101m m\u0101rketinga tendenc\u0113m 2023. gad\u0101 e-komercij\u0101: uz to tie\u0161saistes tirgot\u0101jiem n\u0101kamaj\u0101 gad\u0101 \u012bpa\u0161i j\u0101piev\u0113r\u0161 uzman\u012bba.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t1. da\u013ca: E-komercijas tendences 2023 \u2013 \u0161ie tr\u012bs att\u012bst\u012bbas virzieni veido e-komercijas strat\u0113\u0123ijas n\u0101kamaj\u0101 gad\u0101<\/a>\n\t\t\t<\/div>\n\t\t\t
Gads 2022 l\u0113n\u0101m tuvojas beig\u0101m. Daudzas att\u012bst\u012bbas ar\u012b \u0161ogad ir ietekm\u0113ju\u0161as tie\u0161saistes tirgot\u0101jus un devu\u0161as jaunas impulsus e-komercij\u0101. Ar tuvojo\u0161os gada beig\u0101m tagad ir laiks apl\u016bkot e-komercijas tendences 2023. gad\u0101. Tagad palieciet inform\u0113ti!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t3. da\u013ca: Lo\u0123istikas tendences 2023 \u2013 \u0161ie tr\u012bs att\u012bst\u012bbas virzieni e-komercij\u0101 ir oblig\u0101ti j\u0101\u0146em v\u0113r\u0101 tie\u0161saistes tirgot\u0101jiem<\/a>\n\t\t\t<\/div>\n\t\t\t
E-komercijai lo\u0123istika ir \u012bpa\u0161s izaicin\u0101jums. It \u012bpa\u0161i past\u0101v\u012bgi pieaugo\u0161\u0101 pas\u016bt\u012bjumu apjoma un ar to saist\u012bto neskait\u0101mo paci\u0146u un galam\u0113r\u0137u d\u0113\u013c. Daudzi tirgot\u0101ji bie\u017ei saskaras ar robe\u017e\u0101m. Lo\u0123istikas tendences 2023. gad\u0101 b\u016bs svar\u012bgas!<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

M\u0101rketinga tendences 2023 \u2013 klienti v\u0113las piedz\u012bvot kaut ko neparastu<\/h2>

M\u0101rketings tie\u0161saistes tirdzniec\u012bb\u0101 \u0161odien dinamisk\u0101 veid\u0101 main\u0101s atbilsto\u0161i klientu vajadz\u012bb\u0101m. Tas visvair\u0101k izpau\u017eas caur m\u0101rketinga ce\u013ciem, kas p\u0113d\u0113jos gados ir k\u013cuvu\u0161i arvien pla\u0161\u0101ki. Tom\u0113r ne tikai kan\u0101li, bet ar\u012b tehnolo\u0123ijas ir att\u012bst\u012bju\u0161\u0101s un pied\u0101v\u0101 jaunas, inovat\u012bvas klientu pieredzes. Jo tie\u0161i par to ir runa ar\u012b m\u0101rketinga tendenc\u0113s 2023. gad\u0101 e-komercij\u0101<\/a>: unik\u0101la klientu pieredze.<\/p>

1. Soci\u0101lie mediji ir karalis e-komercij\u0101: pieaugo\u0161a soci\u0101lo mediju noz\u012bme<\/h3>

Nav j\u0101ap\u0161auba, ka e-komercijas tendence uz soci\u0101lo tirdzniec\u012bbu un Discovery Commerce soci\u0101lo mediju platform\u0101s ir noz\u012bm\u012bga. No vienas puses, \u0161\u012b tendence attiecas uz e-komercijas strat\u0113\u0123ij\u0101m. No otras puses, soci\u0101lais tirdzniec\u012bba ar\u012b b\u016btiski ietekm\u0113 tie\u0161saistes tirgot\u0101ju m\u0101rketingu. Iemesls: soci\u0101lajos medijos darbojas citas likumsakar\u012bbas nek\u0101, piem\u0113ram, klasiskaj\u0101 e-pasta m\u0101rketing\u0101. To vislab\u0101k par\u0101da arvien noz\u012bm\u012bg\u0101kais Discovery Commerce. \u0160eit potenci\u0101lie klienti “atrod” produktus, pamatojoties uz inform\u0101ciju, ko \u2013 \u0161aj\u0101 gad\u012bjum\u0101 \u2013 Facebook spor\u0101diski izplata lietot\u0101ju interes\u0113m sav\u0101 pl\u016bsm\u0101.<\/p>

Visp\u0101r\u012bgi soci\u0101lajos medijos: iepirk\u0161an\u0101s pieredze ir nevainojami iek\u013cauta izklaides pieredz\u0113. Johannes Altmann, Shoplupe dibin\u0101t\u0101js, apstiprina Discovery Commerce noz\u012bmi: \u201eMan\u0101 veiktaj\u0101 lietot\u0101ju p\u0113t\u012bjumu projekt\u0101 tika par\u0101d\u012bts, ka pat\u0113r\u0113t\u0101ji no tie\u0161saistes veikaliem nej\u016btas iedvesmoti. M\u0113s veidojam da\u017eas iedvesmojo\u0161as veikalu lapas, un da\u017ei impuls\u012bvie pirkumi rodas, ta\u010du tie bie\u017ei balst\u0101s uz kombin\u0101ciju ar pievilc\u012bg\u0101m cen\u0101m un pied\u0101v\u0101jumiem. Produktiem ir j\u0101atrod savi klienti, un to vi\u0146i dara Facebook vai Instagram.\u201d<\/p>

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\u201eMan\u0101 veiktaj\u0101 lietot\u0101ju p\u0113t\u012bjumu projekt\u0101 tika par\u0101d\u012bts, ka pat\u0113r\u0113t\u0101ji no tie\u0161saistes veikaliem nej\u016btas iedvesmoti. M\u0113s veidojam da\u017eas iedvesmojo\u0161as veikalu lapas, un da\u017ei impuls\u012bvie pirkumi rodas, ta\u010du tie bie\u017ei balst\u0101s uz kombin\u0101ciju ar pievilc\u012bg\u0101m cen\u0101m un pied\u0101v\u0101jumiem. Produktiem ir j\u0101atrod savi klienti, un to vi\u0146i dara Facebook vai Instagram.\u201d<\/span><\/p>\nJohannes Altmann, Shoplupe dibin\u0101t\u0101js<\/cite><\/blockquote>

It \u012bpa\u0161i Gen Z non\u0101k tie\u0161saistes tirgot\u0101ju m\u0101rketinga centr\u0101. Vi\u0146i ne tikai daudz laika pavada soci\u0101lo mediju platform\u0101s, bet ar\u012b arvien vair\u0101k sagaida, ka tur atrad\u012bs iek\u013cautu iepirk\u0161an\u0101s pieredzi. Tendence uz soci\u0101lo tirdzniec\u012bbu izpau\u017eas ne maz\u0101k k\u0101 caur arvien pla\u0161\u0101k\u0101m e-komercijas funkcij\u0101m, ko pied\u0101v\u0101 galvenok\u0101rt Facebook un Instagram uz\u0146\u0113mumiem. P\u0101rdo\u0161anas potenci\u0101ls 2023. gad\u0101 soci\u0101lajos medijos, visticam\u0101k, turpin\u0101s pieaugt.<\/p>

2. AR, VR, AI, Metaverss un NFT \u2013 inov\u0101ciju sp\u0113ks tie\u0161saistes tirdzniec\u012bb\u0101<\/h3>

Tie\u0161saistes tirdzniec\u012bba n\u0101kamaj\u0101 gad\u0101 vair\u0101k nek\u0101 jebkad agr\u0101k saskarsies ar inovat\u012bv\u0101m tehnolo\u0123ij\u0101m, piem\u0113ram, papla\u0161in\u0101to realit\u0101ti, virtu\u0101lo realit\u0101ti, m\u0101ksl\u012bgo intelektu, metaversu un neapmain\u0101miem tokeniem. Jau tagad lielie uz\u0146\u0113mumi, piem\u0113ram, Adidas<\/a> vai Zalando<\/a>, test\u0113 VR lietojumprogrammas, lai uztur\u0113tu kontaktu ar tirgot\u0101jiem un klientiem, k\u0101 ar\u012b prezent\u0113tu jaunus produktus un veikalus. Pieaugo\u0161\u0101s test\u0113\u0161anas tika veicin\u0101tas ar Covid-19 pand\u0113miju. Tirdzniec\u012bbai bija j\u0101rea\u0123\u0113 \u0101tri un j\u0101izstr\u0101d\u0101 jauni kontaktu veidi ar klientiem.<\/p>

Tirgot\u0101jiem AR un VR lietojumprogrammas, piem\u0113ram, tie\u0161saistes veikal\u0101 produktu prezent\u0101cijai, var b\u016bt \u013coti izdev\u012bgas \u2013 veseli pop-up veikali, k\u0101dus Zalando ir test\u0113jis Madrid\u0113, tom\u0113r pagaid\u0101m joproj\u0101m ir dr\u012bz\u0101k iz\u0146\u0113mums. Ar\u012b maz\u0101kas lietojumprogrammas var sniegt klientiem v\u0113rt\u012bgu pakalpojumu un t\u0101d\u0113j\u0101di lab\u0101ku klientu pieredzi, piem\u0113ram, ap\u0123\u0113rbu segment\u0101: \u0161eit VR var pal\u012bdz\u0113t pirms pirkuma ieg\u016bt iespaidu par ap\u0123\u0113rbu uz sava \u0137erme\u0146a. Un to var izdar\u012bt ar tikai da\u017eiem klik\u0161\u0137iem.<\/p>

AI, savuk\u0101rt, 2023. gada e-komercijas tendenc\u0113s ie\u0146ems b\u016btisku lomu satura un produktu ieteikumu personaliz\u0101cij\u0101 \u2013 par to vair\u0101k punkt\u0101 septi\u0146i. Metaverss un digit\u0101lie kolekcion\u0113jami priek\u0161meti, saukti par neapmain\u0101miem tokeniem (NFT), sa\u0146em arvien vair\u0101k uzman\u012bbas, \u012bpa\u0161i e-komercijas m\u0101rketing\u0101. Metaverss un NFT jau tagad tiek uzskat\u012bti par izdev\u012bgu iesp\u0113ju b\u016btiski nostiprin\u0101t klientu lojalit\u0101ti. T\u0101d\u0113j\u0101di tirgot\u0101ji var izmantot NFT, lai klientiem pied\u0101v\u0101tu ekskluz\u012bvus digit\u0101los produktus vai atlaides.<\/p>

Metaverss var ar\u012b darboties k\u0101 papla\u0161in\u0101ts p\u0101rdo\u0161anas telpa, lai iepaz\u012bstin\u0101tu ar jauniem produktiem kopienai. Tom\u0113r, k\u0101 tie\u0161i metaverss un NFT att\u012bst\u012bsies, \u0161obr\u012bd v\u0113l nav skaidrs, k\u0101 to nor\u0101da Hagen Meischner, partneru mened\u017eeris uz\u0146\u0113mum\u0101 Shopify: \u201eIesp\u0113jams, metaverss k\u0101du dienu att\u012bst\u012bsies par digit\u0101lu video konferences platformu vai kaut ko l\u012bdz\u012bgu, un NFT var tikt iek\u013cauti cit\u0101s tehnolo\u0123ij\u0101s, lai palielin\u0101tu digit\u0101lo dar\u012bjumu dro\u0161\u012bbu. Bet es nedom\u0101ju, ka NFT ilgtermi\u0146\u0101 nostiprin\u0101sies k\u0101 patst\u0101v\u012bgi digit\u0101li produkti, kurus pat\u0113r\u0113t\u0101ji ieg\u0101d\u0101jas.\u201d<\/p>

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\u201eIesp\u0113jams, metaverss k\u0101du dienu att\u012bst\u012bsies par digit\u0101lu video konferences platformu vai kaut ko l\u012bdz\u012bgu, un NFT var tikt iek\u013cauti cit\u0101s tehnolo\u0123ij\u0101s, lai palielin\u0101tu digit\u0101lo dar\u012bjumu dro\u0161\u012bbu. Bet es nedom\u0101ju, ka NFT ilgtermi\u0146\u0101 nostiprin\u0101sies k\u0101 patst\u0101v\u012bgi digit\u0101li produkti, kurus pat\u0113r\u0113t\u0101ji ieg\u0101d\u0101jas.\u201d<\/span><\/p>\nHagen Meischner, partneru mened\u017eeris uz\u0146\u0113mum\u0101 Shopify<\/cite><\/blockquote>

3. Lietot\u0101ju rad\u012bts saturs m\u0101rketing\u0101 liel\u0101kai ticam\u012bbai<\/h3>

Run\u0101jot par kopienu: e-komercijas uz\u0146\u0113mumiem 2023. gad\u0101 v\u0113l vair\u0101k j\u0101piev\u0113r\u0161 uzman\u012bba satura m\u0101rketingam, ko rad\u012bju\u0161i lietot\u0101ji lietot\u0101jiem. Lietot\u0101ju rad\u012bts saturs (UGC) ir atsl\u0113gv\u0101rds liel\u0101kai ticam\u012bbai satura m\u0101rketing\u0101. Neatkar\u012bgi no t\u0101, vai tie ir klientu fotoatt\u0113li vai video \u2013 saturi, ko rad\u012bju\u0161i klienti citiem klientiem, ir daudz efekt\u012bv\u0101ki nek\u0101 t\u012bra z\u012bmola rekl\u0101ma, kas ir sp\u012bd\u012bgi pul\u0113ta. Cik svar\u012bgs lietot\u0101ju rad\u012bts saturs n\u0101kamaj\u0101 gad\u0101 b\u016bs e-komercijai, to r\u0101da, piem\u0113ram, aptauju statistika: t\u0101 66 procenti 19 l\u012bdz 26 gadus veco respondentu nor\u0101da, ka pirms tie\u0161saistes pirkuma lasa klientu atsauksmes<\/a>. Tirgot\u0101jiem tas noz\u012bm\u0113, ka j\u0101piev\u0113r\u0161 vair\u0101k uzman\u012bbas UGC un maz\u0101k sp\u012bd\u012bgai rekl\u0101mai.<\/p>

4. Person\u012bgi, nevis masveid\u0101 \u2013 personaliz\u0101cija paliek pan\u0101kumu krit\u0113rijs<\/h3>

Tas pats attiecas ar\u012b uz klientu uzrun\u0101\u0161anu. Person\u012bga uzruna jau tagad tiek gaid\u012bta no liel\u0101k\u0101s da\u013cas klientu. Vien\u0101 Sendcloud aptauj\u0101<\/a> 52 procenti respondentu jau pirms diviem gadiem apstiprin\u0101ja, ka v\u0113las personaliz\u0113tus pied\u0101v\u0101jumus no tirgot\u0101jiem. Tendence uz personaliz\u0101ciju katru gadu ieg\u016bst arvien liel\u0101ku sp\u0113ku. T\u0101p\u0113c person\u012bg\u0101 uzruna pieder pie svar\u012bg\u0101kaj\u0101m e-komercijas tendenc\u0113m 2023. gad\u0101. Tas attiecas ne tikai uz pied\u0101v\u0101jumiem, bet ar\u012b uz klientu atbalstu. Tirgot\u0101jiem j\u0101nodro\u0161ina, ka klienti var sasniegt person\u012bgu atbalstu \u2013 to var izdar\u012bt, piem\u0113ram, integr\u0113jot tie\u0161saistes \u010datu, kas vienlaikus pied\u0101v\u0101 jaunu klientu pieredzi.<\/p>

Pan\u0101kumu noteico\u0161ais: fokuss uz autentiskumu, personaliz\u0101ciju un soci\u0101lajiem medijiem<\/h2>

M\u0101rketings e-komercij\u0101 n\u0101kamaj\u0101 gad\u0101 v\u0113l vair\u0101k koncentr\u0113sies uz satura personaliz\u0101ciju, lai sasniegtu klientus. Svar\u012bgs punkts ir ar\u012b autentiskums. Viet\u0101, kur sp\u012bd\u012bga m\u0101rketinga viet\u0101, kopienas p\u0101rvald\u012bba un lietot\u0101ju rad\u012bts saturs sp\u0113l\u0113 iz\u0161\u0137iro\u0161u lomu, lai klienti, z\u012bmoli un uz\u0146\u0113mumi justos saist\u012bti. Turkl\u0101t m\u0101rketings arvien vair\u0101k tiks iek\u013cauts klientu pieredz\u0113 \u2013 galvenok\u0101rt soci\u0101lo mediju kan\u0101los.<\/p>

Att\u0113lu kred\u012bts: \u00a9 AAYDESIGN – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

E-komercijas tendences 2023 ietekm\u0113 da\u017e\u0101das jomas tie\u0161saistes tirdzniec\u012bb\u0101. M\u016bsu p\u0113d\u0113j\u0101 ierakst\u0101 m\u0113s tuv\u0101k apl\u016bkoj\u0101m e-komercijas strat\u0113\u0123iju tendences. Tom\u0113r ar\u012b m\u0101rketing\u0101 rodas jaunas iesp\u0113jas, un jau zin\u0101mie kan\u0101li turpina ieg\u016bt noz\u012bmi. M\u0113s piev\u0113r\u0161am uzman\u012bbu svar\u012bg\u0101kaj\u0101m m\u0101rketinga tendenc\u0113m 2023. gad\u0101 e-komercij\u0101: uz to tie\u0161saistes tirgot\u0101jiem n\u0101kamaj\u0101 gad\u0101 \u012bpa\u0161i j\u0101piev\u0113r\u0161 uzman\u012bba. M\u0101rketinga tendences 2023 \u2013 klienti v\u0113las piedz\u012bvot<\/p>\n","protected":false},"author":3,"featured_media":23445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1089,1098],"tags":[],"class_list":["post-111441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-komercija-un-tiessaistes-mazumtirdznieciba","category-padomi-un-triki"],"yoast_head":"\nE-komercija: \u0161\u012bs m\u0101rketinga tendences b\u016bs iz\u0161\u0137iro\u0161as 2025. gad\u0101<\/title>\n<meta name=\"description\" content=\"Kuras m\u0101rketinga tendences 2025. gad\u0101 tirgot\u0101jiem e-komercij\u0101 noteikti j\u0101\u0146em v\u0113r\u0101? 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