{"id":111447,"date":"2021-08-03T08:16:00","date_gmt":"2021-08-03T08:16:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/labaka-amazon-ppc-strategija-jusu-reklamam\/"},"modified":"2021-08-03T08:16:00","modified_gmt":"2021-08-03T08:16:00","slug":"labaka-amazon-ppc-strategija-jusu-reklamam","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/labaka-amazon-ppc-strategija-jusu-reklamam\/","title":{"rendered":"Lab\u0101k\u0101 Amazon PPC strat\u0113\u0123ija j\u016bsu rekl\u0101m\u0101m"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-615036-identifier\">\u0160is ir raksts, ko m\u0113s kop\u0101 ar m\u016bsu ASV partneri SellerMetrics esam uzrakst\u012bju\u0161i. Da\u017ei no ekr\u0101nuz\u0146\u0113mumiem t\u0101p\u0113c ir ang\u013cu valod\u0101.<\/p><p class=\"theme-wp-block gb-responsive-709043-identifier\">Pa\u0161u Amazon PPC kampa\u0146u p\u0101rvald\u012b\u0161ana ir smags darbs. Bie\u017ei p\u0101rdev\u0113ji j\u016btas apjuku\u0161i da\u017e\u0101du rekl\u0101mu veidu un iestat\u012bjumu d\u0113\u013c. Bie\u017ei vien pievienojas ar\u012b citas Amazon FBA biznesa uzdevumi, ar kuriem p\u0101rdev\u0113jiem jau t\u0101 ir pilnas rokas.<\/p><p class=\"theme-wp-block gb-responsive-447160-identifier\">Viens no liel\u0101kajiem ies\u0101c\u0113ju k\u013c\u016bd\u0101m ir nekontrol\u0113tas izdevumu izmaksas par vi\u0146u Amazon PPC kampa\u0146\u0101m. \u0160\u012bs var viegli apiet, izstr\u0101d\u0101jot labu Amazon PPC strat\u0113\u0123iju.<\/p><p class=\"theme-wp-block gb-responsive-891272-identifier\">\u0160aj\u0101 rakst\u0101 m\u0113s apskat\u0101m sol\u012b\u0161anas strat\u0113\u0123ijas pirms un akt\u012bv\u0101s kampa\u0146as laik\u0101.<\/p><p class=\"theme-wp-block gb-responsive-933426-identifier\">T\u0101tad, pirms j\u016bs (par daudz naudas) jaut\u0101jat Amazon PPC a\u0123ent\u016brai par \u0161o t\u0113mu, vispirms izlasiet m\u016bsu rakstu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-602904-identifier\">Kas ir Amazon PPC?<\/h2><p class=\"theme-wp-block gb-responsive-490793-identifier\">\u201ePPC\u201c pie Amazon un citiem pakalpojumiem noz\u012bm\u0113 \u201ePay per Click\u201c un attiecas uz rekl\u0101mas mode\u013ca nor\u0113\u0137inu modeli. L\u012bdz\u012bgi mode\u013ci past\u0101v ar\u012b Google Ads, Meta un citiem. Rekl\u0101mas dev\u0113js maks\u0101 par katru klik\u0161\u0137i, ko vi\u0146a rekl\u0101ma \u0123ener\u0113.<\/p><p class=\"theme-wp-block gb-responsive-73924-identifier\">Priek\u0161roc\u012bba ir ac\u012bmredzama: par Amazon PPC rekl\u0101m\u0101m rodas izmaksas tikai tad, ja rekl\u0101ma patie\u0161\u0101m konvert\u0113. Ja neviens neklick, tas viss ar\u012b nekost\u0101. T\u0101d\u0113j\u0101di konkr\u0113t\u0101s rekl\u0101mas izdevumi iepriek\u0161 ir tikai aptuveni nosak\u0101mi. Tom\u0113r ar dienas bud\u017eetu var ierobe\u017eot maksim\u0101lo rekl\u0101mas izmaksu apjomu kampa\u0146ai.<\/p><p class=\"theme-wp-block gb-responsive-553467-identifier\">Liel\u0101kaj\u0101 da\u013c\u0101 gad\u012bjumu un ar\u012b Amazon PPC kampa\u0146as parasti ir balst\u012btas uz atsl\u0113gv\u0101rdiem. Tas noz\u012bm\u0113, ka rekl\u0101ma tiek r\u0101d\u012bta, kad lietot\u0101ji mekl\u0113 attiec\u012bgo atsl\u0113gv\u0101rdu (atsl\u0113gv\u0101rdu m\u0113r\u0137\u0113\u0161ana). T\u0101d\u0113\u013c atsl\u0113gv\u0101rdu izp\u0113tei, kas j\u0101veic iepriek\u0161, ir \u012bpa\u0161a noz\u012bme. Ja \u0161eit netiek noteikti attiec\u012bgie mekl\u0113\u0161anas termini, tas var ietekm\u0113t visu rekl\u0101mas grupu un kampa\u0146u strukt\u016bras pan\u0101kumus.<\/p><p class=\"theme-wp-block gb-responsive-408900-identifier\">N\u0101kamaj\u0101 piem\u0113r\u0101 atsl\u0113gv\u0101rda \u201ewanderhose herren\u201d gad\u012bjum\u0101 tiek r\u0101d\u012bts gan sponsor\u0113ts Amazon veikals, gan da\u017e\u0101das Sponsored Products rekl\u0101mas. P\u0113d\u0113j\u0101s tiek r\u0101d\u012btas aug\u0161\u0113j\u0101 da\u013c\u0101 pirms organiskajiem mekl\u0113\u0161anas rezult\u0101tiem, k\u0101 ar\u012b v\u0113lreiz t\u0101l\u0101k apak\u0161\u0101.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-907035-identifier\"><img decoding=\"async\" width=\"844\" height=\"618\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png\" alt=\"Nav ne jausmas par Amazon PPC? Ar m\u016bsu apm\u0101c\u012bbu tas dr\u012bz izskat\u012bsies pavisam cit\u0101di!\" class=\"wp-image-53068\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-407x298.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-768x562.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store-844x618.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083058\/amazon-ppc-amazon-store.png 1247w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-67250-identifier\">Parasti vair\u0101ki uz\u0146\u0113mumi v\u0113las pied\u0101v\u0101t cenu par atsl\u0113gv\u0101rdu, ta\u010du rekl\u0101mas vietas ir ierobe\u017eotas, t\u0101p\u0113c parasti tiek noteikts, kur\u0161 rekl\u0101mdev\u0113js sa\u0146ems pie\u0161\u0137ir\u0161anu, izmantojot Cost per Click (CPC) metodi. Tas, kur\u0161 pied\u0101v\u0101 visaugst\u0101ko summu, attiec\u012bgi ieg\u016bst lab\u0101ko vietu mekl\u0113\u0161anas rezult\u0101tos. \u0160\u012b metode izmanto ar\u012b re\u0101llaika sol\u012b\u0161anu, t.i., rekl\u0101mas vietas tiek pie\u0161\u0137irtas un r\u0101d\u012btas re\u0101llaik\u0101. Jo augst\u0101ks ir bud\u017eets par klik\u0161\u0137i, jo bie\u017e\u0101k Amazon parasti r\u0101d\u012bs PPC rekl\u0101mu.<\/p><p class=\"theme-wp-block gb-responsive-536201-identifier\">K\u0101 jau min\u0113ts, Amazon p\u0101rdev\u0113ji var izveidot da\u017e\u0101dus PPC rekl\u0101mas form\u0101tus. Tie ietver Sponsored Products, Sponsored Brands un Sponsored Display rekl\u0101mas:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-336914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-377895-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Products<\/strong> ir paman\u012bjis katrs Amazon lietot\u0101js, jo t\u0101s tiek r\u0101d\u012btas ne tikai pirms, iek\u0161pus\u0113, blakus un p\u0113c organiskajiem mekl\u0113\u0161anas rezult\u0101tiem, bet ar\u012b produktu detaliz\u0113taj\u0101s lap\u0101s. \u012apa\u0161i piepras\u012btas ir vietas aug\u0161\u0113j\u0101 mekl\u0113\u0161anas rezult\u0101tu lap\u0101, jo t\u0101s tie\u0161i piesaista klientu uzman\u012bbu. Ar \u0161o form\u0101tu var reklam\u0113t atsevi\u0161\u0137us produktus. Klienti, kuri noklik\u0161\u0137ina uz rekl\u0101mas, parasti non\u0101k tie\u0161i attiec\u012bgaj\u0101 detaliz\u0113taj\u0101 lap\u0101. \u0160\u012bs rekl\u0101mas grupas rekl\u0101m\u0101m nepiecie\u0161ama regul\u0101ra nov\u0113rt\u0113\u0161ana un optimiz\u0101cija.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-447015-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-795817-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Brands<\/strong> ir ar\u012b diezgan paman\u0101mas. T\u0101s par\u0101d\u0101s pirms organiskajiem mekl\u0113\u0161anas rezult\u0101tiem un sponsor\u0113tajiem produktiem pa\u0161\u0101 aug\u0161\u0101 mekl\u0113\u0161anas rezult\u0101tu lap\u0101. \u0160o kampa\u0146u rekl\u0101mas r\u0101da z\u012bmola logo, individu\u0101li izstr\u0101d\u0101tu virsrakstu un l\u012bdz tr\u012bs produktus no z\u012bmola, par kuru tika pas\u016bt\u012bta rekl\u0101ma. Ar\u012b \u0161eit rekl\u0101mdev\u0113jiem regul\u0101ri j\u0101p\u0101rbauda, k\u0101 rekl\u0101ma darbojas.<\/li><\/ul><\/div><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list gb-responsive-351197-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><li class=\"theme-wp-block gb-responsive-204988-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Sponsored Display Ads<\/strong> vizu\u0101li ir l\u012bdz\u012bgas Sponsored Products, ta\u010du, nevis balstoties uz atsl\u0113gv\u0101rdu, Amazon Sponsored Display Ads izmanto klientu sav\u0101ktos pirk\u0161anas sign\u0101lus, lai, izmantojot ma\u0161\u012bnm\u0101c\u012b\u0161anos, autom\u0101tiski m\u0113r\u0137\u0113tu uz to auditoriju, kas ar lielu varb\u016bt\u012bbu noklik\u0161\u0137in\u0101s uz rekl\u0101mas ar attiec\u012bgo produktu.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-535575-identifier\">N\u0101kamaj\u0101 sada\u013c\u0101 m\u0113s v\u0113lamies piev\u0113rsties katram form\u0101tam un s\u012bk\u0101k izskat\u012bt to pielietojumu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-671192-identifier\">Sponsored Products<\/h2><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-622288-identifier\"><img decoding=\"async\" width=\"844\" height=\"360\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg\" alt=\"Daudzi tirgot\u0101ji ar\u012b nol\u012bgst a\u0123ent\u016bru savam Amazon PPC.\" class=\"wp-image-1759\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-407x174.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur-768x328.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142913\/amazon-ppc-agentur.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-441363-identifier\">Starp tirgot\u0101jiem un klientiem Sponsored Products rekl\u0101mas ir vispaz\u012bstam\u0101k\u0101s, lai gan klienti varb\u016bt ne vienm\u0113r atpaz\u012bst, ka t\u0101s Amazon ir rekl\u0101mas, jo \u0161\u012bm rekl\u0101m\u0101m ir t\u0101da pati strukt\u016bra k\u0101 organiskajiem mekl\u0113\u0161anas rezult\u0101tiem un t\u0101s ir mar\u0137\u0113tas tikai ar mazu pel\u0113ku uzrakstu &#8220;Sponsor\u0113ts&#8221;. \u0160\u012bs rekl\u0101mas var izveidot gan parasti tirgus p\u0101rdev\u0113ji caur Seller Central, gan pieg\u0101d\u0101t\u0101ji caur Amazon Marketing Service. Gener\u0113\u0161ana notiek autom\u0101tiski, pamatojoties uz reklam\u0113to produktu, tostarp saites, kas ved uz attiec\u012bgo produkta detaliz\u0113to lapu. Izmaksas par Sponsored Products rekl\u0101m\u0101m ir atkar\u012bgas no da\u017e\u0101d\u0101m main\u012bgaj\u0101m, piem\u0113ram, CPC cenas, dienas bud\u017eeta un citu rekl\u0101mdev\u0113ju pied\u0101v\u0101jumiem.<\/p><p class=\"theme-wp-block gb-responsive-422904-identifier\">Lai gan Sponsored Products rekl\u0101mas vai citas PPC rekl\u0101mas tie\u0161i neietekm\u0113 produkta rangus, t\u0101s var netie\u0161i uzlabot konversijas r\u0101d\u012bt\u0101jus un palielin\u0101t Amazon \u0123ener\u0113to apgroz\u012bjumu, kas savuk\u0101rt ietekm\u0113 algoritma apr\u0113\u0137inus. Produktu lapu atbilst\u012bba konkr\u0113tiem atsl\u0113gv\u0101rdiem ir iz\u0161\u0137iro\u0161a PPC rekl\u0101mu pan\u0101kumiem, jo algoritms t\u0101s nov\u0113rt\u0113, pamatojoties uz da\u017e\u0101diem faktoriem. T\u0101d\u0113j\u0101di veiksm\u012bgai PPC rekl\u0101mai Amazon ir nepiecie\u0161ama pien\u0101c\u012bga SEO optimiz\u0101cija reklam\u0113tajai produkta detaliz\u0113tajai lapai.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-607894-identifier\">Produktu m\u0113r\u0137\u0113\u0161ana<\/h3><p class=\"theme-wp-block gb-responsive-359428-identifier\">Amazon pied\u0101v\u0101 ar\u012b produktu m\u0113r\u0137\u0113\u0161anu Sponsored Products rekl\u0101m\u0101m, kur tirgot\u0101ji var izv\u0113l\u0113ties citus produktus, kategorijas vai z\u012bmolus k\u0101 savu rekl\u0101mu m\u0113r\u0137i, nevis koncentr\u0113ties uz atsl\u0113gv\u0101rdiem. \u0160\u012bs rekl\u0101mas bie\u017ei tiek izvietotas produktu lap\u0101s un pied\u0101v\u0101 tirgot\u0101jiem vair\u0101k iesp\u0113ju optimiz\u0101cijai un lab\u0101ko rekl\u0101mas vietu izv\u0113lei sav\u0101m m\u0113r\u0137auditorij\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-506893-identifier\">Maz\u0101k zin\u0101ma iesp\u0113ja produktu reklam\u0113\u0161anai Amazon ir nos\u0113\u0161an\u0101s lapas, kas \u013cauj reklam\u0113t vienu vai vair\u0101kus produktus individu\u0101l\u0101s lap\u0101s ar \u012bpa\u0161u saturu, piem\u0113ram, video vai att\u0113liem. \u0160\u012bs var izmantot ar\u012b pagaidu z\u012bmola lap\u0101m, kas saist\u012btas ar specifisk\u0101m rekl\u0101mas akcij\u0101m vai veicina potenci\u0101lo klientu \u0123ener\u0113\u0161anu. Piem\u0113rs ir Kindle nos\u0113\u0161an\u0101s lapa Amazon:<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-109671-identifier\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\"><img decoding=\"async\" width=\"844\" height=\"1002\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png\" alt=\"Amazon PPC nodro\u0161ina r\u012bku nos\u0113\u0161an\u0101s lapu izveidei.\" class=\"wp-image-1764\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-407x483.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool-768x912.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/amazon-ppc-tool.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-813766-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\">Amazon \u0161\u012b veida PPC rekl\u0101m\u0101m nodro\u0161ina gan veidnes, gan nos\u0113\u0161an\u0101s lapas, kas izveidotas p\u0113c modu\u013cu principa. Tom\u0113r, lai izveidotu individu\u0101lu lapu, ir nepiecie\u0161ams tie\u0161i sazin\u0101ties ar Amazon Advertising. Amazon nos\u0113\u0161an\u0101s lap\u0101m ir noteikti <strong class=\"theme-wp-block\">priek\u0161noteikumi un vadl\u012bnijas<\/strong>, kuras tirgot\u0101jiem noteikti j\u0101iev\u0113ro. Visu svar\u012bgo inform\u0101ciju var apskat\u012bt \u0161eit: <a href=\"https:\/\/advertising.amazon.com\/resources\/ad-specs\/landing-pages\/guidelines-components\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon nos\u0113\u0161an\u0101s lapu vadl\u012bnijas<\/a>.<\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-860218-identifier\">Dinamiski e-komercijas rekl\u0101mas<\/h3><p class=\"theme-wp-block gb-responsive-128269-identifier\">V\u0113l viena rekl\u0101mas iesp\u0113ja Amazon PPC univers\u0101 ir dinamiski e-komercijas rekl\u0101mas (DEA), kas balst\u0101s uz pla\u0161ajiem Amazon klientu datiem. L\u012bdz\u012bgi k\u0101 produktu m\u0113r\u0137\u0113\u0161an\u0101, produkti tiek m\u0113r\u0137\u0113ti un reklam\u0113ti re\u0101llaik\u0101, pamatojoties uz klientu pirk\u0161anas uzved\u012bbu. DEA izmanto ASIN k\u0101 pamatu un prasa fona att\u0113lu bez aicin\u0101juma uz darb\u012bbu pogas, jo t\u0101das tiek autom\u0101tiski pievienotas. GIF un video nav iesp\u0113jami, bet kuponi un klientu atsauksmes var tikt integr\u0113ti.<\/p><p class=\"theme-wp-block gb-responsive-999064-identifier\">DEA liel\u0101kais ieguvums ir to piln\u012bgi autom\u0101tisk\u0101 izplat\u012b\u0161ana, tom\u0113r rekl\u0101mdev\u0113jiem ir ierobe\u017eotas ietekmes iesp\u0113jas. Vi\u0146i ieg\u016bst piek\u013cuvi Amazon demogr\u0101fiskajiem datiem un rekl\u0101mu, kas dinamiski piel\u0101gojas sav\u0101ktajiem datiem. Dinamisk\u0101s kampa\u0146as var ar\u012b atpaz\u012bt izmai\u0146as produkta status\u0101 un attiec\u012bgi rea\u0123\u0113t, kas noz\u012bm\u0113 laika ietaup\u012bjumu rekl\u0101mdev\u0113jiem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-269011-identifier\">Sponsored Brands<\/h2><div class=\"wp-block-image gb-responsive-594831-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"362\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg\" alt=\"Amazon PPC programma rada izmaksas, ta\u010du t\u0101s var at\u0161\u0137irties.\" class=\"wp-image-1769\" style=\"width:779px;height:334px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-407x175.jpg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten-768x329.jpg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142912\/ppc-amazon-kosten.jpg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-400988-identifier\">V\u0113l viens popul\u0101rs rekl\u0101mas form\u0101ts Amazon PPC ietvaros ir Sponsored Brands, iepriek\u0161 paz\u012bstams k\u0101 Amazon Headline Search Ads. At\u0161\u0137ir\u012bb\u0101 no Sponsored Products rekl\u0101m\u0101m, kur\u0101s viss ir v\u0113rsts uz konkr\u0113ta produkta reklam\u0113\u0161anu, Sponsored Brands m\u0113r\u0137is ir palielin\u0101t konkr\u0113tas z\u012bmola atpaz\u012bstam\u012bbu. T\u0101d\u0113j\u0101di t\u0101s vair\u0101k uzrun\u0101 klientus aug\u0161\u0113j\u0101 m\u0101rketinga piltuv\u0113, kuri izmanto Amazon, lai iepaz\u012btos ar jauniem produktiem un z\u012bmoliem \u2013 75% tie\u0161saistes pirc\u0113ju ar\u012b \u0161\u0101d\u0101 veid\u0101 izmanto Amazon (CPC Strategy 2019. gada Amazon pat\u0113r\u0113t\u0101ju iepirk\u0161an\u0101s p\u0113t\u012bjums, 6. lpp).<\/p><p class=\"theme-wp-block gb-responsive-259411-identifier\">Lai izmantotu \u0161o form\u0101tu, p\u0101rdev\u0113jiem ir j\u0101re\u0123istr\u0113 sava z\u012bme Amazon Brand Registry. Vair\u0101k inform\u0101cijas varat atrast m\u016bsu rakst\u0101 par t\u0113mu <a href=\"\/lv\/blog\/amazon-sponsored-brands\/\">Amazon Sponsored Brands.<\/a> <\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-922481-identifier\">Sponsored Display<\/h2><p class=\"theme-wp-block gb-responsive-934992-identifier\">P\u0113d\u0113j\u0101 kategorija, ko m\u0113s v\u0113lamies jums iepaz\u012bstin\u0101t, ir Amazon PPC ietvaros Sponsored Display Ad. T\u0101 apvieno Sponsored Products ar Display Ads un tiek izveidota, pamatojoties uz eso\u0161ajiem produktu sarakstiem. Attiec\u012bgi t\u0101 novirza klientus p\u0113c klik\u0161\u0137a tie\u0161i uz produkta detaliz\u0113t\u0101s lapas.<\/p><p class=\"theme-wp-block gb-responsive-780461-identifier\">\u012apa\u0161\u012bba: Sponsored Display Ads tiek ieg\u0101d\u0101tas, izveidotas un pieejamas tikai Marketplace p\u0101rdev\u0113jiem, tom\u0113r t\u0101s tiek integr\u0113tas ar\u012b \u0101r\u0113j\u0101s t\u012bmek\u013ca vietn\u0113s un tre\u0161o pu\u0161u lietotn\u0113s.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-485973-identifier\">Izmanto\u0161anas m\u0113r\u0137i Display Ads<\/h3><p class=\"theme-wp-block gb-responsive-384938-identifier\">Tirgot\u0101ji var ar Amazon PPC rekl\u0101m\u0101m un Sponsored Display Ad apkalpot gan aug\u0161\u0113jo, gan apak\u0161\u0113jo piltuvi: no vienas puses, var m\u0113r\u0137tiec\u012bgi uzrun\u0101t jaunus klientus, no otras puses, vecos klientus var mudin\u0101t uz atk\u0101rtotu pirkumu ar saist\u012btiem produktiem. Ar\u012b klasisk\u0101 atk\u0101rtot\u0101 m\u0113r\u0137\u0113\u0161ana ir iesp\u0113jama ar Display Ad, par\u0101dot klientam produktus, par kuriem vi\u0146\u0161 iepriek\u0161 ir izr\u0101d\u012bjis interesi.<\/p><p class=\"theme-wp-block gb-responsive-130557-identifier\">Ar Sponsored Display Ad Amazon klientus var sasniegt ar\u012b cit\u0101s t\u012bmek\u013ca vietn\u0113s un novirz\u012bt uz rekl\u0101mdev\u0113ja produktu. Tas palielina sasniedzam\u012bbu un pal\u012bdz ne tikai z\u012bmola veido\u0161an\u0101 \u0101rpus e-komercijas platformas, bet ar\u012b palielina klientu lojalit\u0101ti.<\/p><p class=\"theme-wp-block gb-responsive-878703-identifier\">Parasti \u0161o rekl\u0101mas form\u0101tu Amazon pie\u0161\u0137ir PPC proced\u016br\u0101. Tom\u0113r z\u012bmoliem ir ar\u012b iesp\u0113ja maks\u0101t par katru impresiju, t. i., par katru par\u0101d\u012b\u0161anos.<\/p>\t\t<div  class=\"theme-wp-block theme-block-guest-author gb-responsive-136817-identifier\">\n\t\t<div class=\"wrap-inner-content\">\n\t\t\t<div class=\"guest-author-avatar\">\n\t\t\t\t<div class=\"cover-avatar\" style=\"background-image: url(https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/07\/23140855\/613x345px.png);\"><\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-sign\">\n\t\t\t\t<div class=\"author-sign\">\u0160is viesraksts ir no<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"wrap-title\">\n\t\t\t\t<div class=\"guest-author-name\">\n\t\t\t\t\t<div class=\"title\">\n\t\t\t\t\t\t<div class=\"heading-text\">Rick Wong, l\u012bdzfounders pie SellerMetrics.app<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"guest-author-description\">\n\t\t\t\t<div class=\"description\"><p>M\u0113s esam <a href=\"http:\/\/sellermetrics.app\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SellerMetrics<\/a>, m\u016bsu Amazon PPC programmat\u016bra pal\u012bdz Amazon p\u0101rdev\u0113jiem, z\u012bmoliem, KDP autoriem un a\u0123ent\u016br\u0101m optimiz\u0113t vi\u0146u Amazon PPC kampa\u0146as, izmantojot sol\u012bjumu automatiz\u0101ciju, Bulk Manual Bid Changes un anal\u012bzes. M\u016bsu misija ir pal\u012bdz\u0113t p\u0101rdev\u0113jiem optimiz\u0113t vi\u0146u Amazon PPC kampa\u0146as.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-18272-identifier\" id=\"automatische-vs-manuelle-kampagnen\">Autom\u0101tisk\u0101s vs. manu\u0101l\u0101s kampa\u0146as<\/h2><p class=\"theme-wp-block gb-responsive-383704-identifier\">Tom\u0113r pirms m\u0113s piev\u0113r\u0161amies j\u016bsu Amazon PPC strat\u0113\u0123ijai un sol\u012bjumiem, vispirms apl\u016bkosim <a href=\"https:\/\/sellermetrics.app\/amazon-ppc-automatic-vs-manual-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">at\u0161\u0137ir\u012bbas starp autom\u0101tiskaj\u0101m un manu\u0101laj\u0101m Amazon PPC kampa\u0146\u0101m<\/a>. Autom\u0101tiskaj\u0101s kampa\u0146\u0101s Amazon autom\u0101tiski m\u0113r\u0137\u0113 atsl\u0113gv\u0101rdus un l\u012bdz\u012bgus produktus j\u016bsu rekl\u0101m\u0101s. Tom\u0113r manu\u0101laj\u0101s kampa\u0146\u0101s \u0161\u012b uzdevuma veik\u0161ana ir j\u016bsu zi\u0146\u0101: <\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-404780-identifier\"><li class=\"theme-wp-block gb-responsive-94638-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atsl\u0113gv\u0101rdus\/produktus izv\u0113l\u0113ties, kurus m\u0113r\u0137\u0113t, lai uz tiem pied\u0101v\u0101tu.<\/li><li class=\"theme-wp-block gb-responsive-629072-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atbilsto\u0161\u0101 atsl\u0113gv\u0101rda saska\u0146o\u0161anas veids.<\/li><li class=\"theme-wp-block gb-responsive-868471-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Pied\u0101v\u0101t par saist\u012btajiem atsl\u0113gv\u0101rdiem.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-939407-identifier\">Vai jums vajadz\u0113tu izv\u0113l\u0113ties autom\u0101tisko vai manu\u0101lo kampa\u0146u, ir atkar\u012bgs no t\u0101, kur\u0101 produkta palai\u0161anas cikla posm\u0101 j\u016bs pa\u0161laik atrodaties.<\/p><p class=\"theme-wp-block gb-responsive-233510-identifier\">Jo agr\u0101k j\u016bs atrodaties cikl\u0101, jo lab\u0101k piem\u0113rotas ir autom\u0101tisk\u0101s kampa\u0146as. T\u0101d\u0113j\u0101di j\u016bs varat vispirms izm\u0113\u0123in\u0101t. V\u0113l\u0101kajos posmos piem\u0113rotas ir manu\u0101l\u0101s kampa\u0146as, jo j\u016bs jau prec\u012bzi zin\u0101t, kuri atsl\u0113gv\u0101rdi un ASINs labi darbojas ar j\u016bsu produktu.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-746604-identifier desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-642398-identifier\"><span style=\"font-size:0.9em\" class=\"has-font-size\">Starp citu: jums nav j\u0101aptur savas autom\u0101tisk\u0101s <a href=\"\/lv\/blog\/amazon-advertising\/\">Amazon Advertising<\/a> kampa\u0146as, kad j\u016bsu ASIN k\u013c\u016bst nobriedusi, bet jums vajadz\u0113tu p\u0101rdal\u012bt vair\u0101k bud\u017eeta manu\u0101laj\u0101m kampa\u0146\u0101m.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-436101-identifier\" id=\"ihre-amazon-ppc-strategie-fur-gebote\">J\u016bsu Amazon PPC strat\u0113\u0123ija sol\u012bjumiem<\/h2><p class=\"theme-wp-block gb-responsive-639070-identifier\">J\u016bsu kampa\u0146u sol\u012bjumu strat\u0113\u0123ija nosaka, cik agres\u012bvi var b\u016bt j\u016bsu sol\u012bjumi. Tam ir tr\u012bs iesp\u0113jas. Katrs no tiem att\u0113lo at\u0161\u0137ir\u012bgu agresivit\u0101tes l\u012bmeni.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-678897-identifier\"><img decoding=\"async\" width=\"844\" height=\"457\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png\" alt=\"Pareiz\u0101s sol\u012bjumu strat\u0113\u0123ijas noteik\u0161ana ir viens no svar\u012bg\u0101kajiem Amazon PPC trikiem\" class=\"wp-image-53077\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-407x220.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-768x416.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks-844x457.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083134\/Amazon-ppc-tricks.png 972w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-912440-identifier\">\u0160eit ir j\u016bsu iesp\u0113jas (sak\u0101rtotas dilsto\u0161\u0101 sec\u012bb\u0101 p\u0113c agresivit\u0101tes):<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-463323-identifier\"><li class=\"theme-wp-block gb-responsive-824811-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinamiski sol\u012bjumi \u2013 palielin\u0101t un samazin\u0101t.<\/li><li class=\"theme-wp-block gb-responsive-935914-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Fiks\u0113ti sol\u012bjumi \u2013 tiek izmantots tikai j\u016bsu sniegtais sol\u012bjums.<\/li><li class=\"theme-wp-block gb-responsive-406421-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Dinamiski sol\u012bjumi \u2013 tikai samazin\u0101t.<\/li><\/ol><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-223086-identifier\" id=\"1-dynamic-bid-erhohen-und-senken\">#1: Dinamisks sol\u012bjums \u2013 palielin\u0101t un samazin\u0101t<\/h3><p class=\"theme-wp-block gb-responsive-498204-identifier\">\u0160\u012b kampa\u0146u sol\u012bjumu strat\u0113\u0123ija ir, iesp\u0113jams, agres\u012bv\u0101k\u0101 no trim variantiem. Ar to Amazon ieg\u016bst iesp\u0113ju veikt sol\u012bjumu piel\u0101gojumus l\u012bdz pat 100% uz aug\u0161u vai uz leju.<\/p><p class=\"theme-wp-block gb-responsive-996679-identifier\">Apskat\u012bsim piem\u0113ru: j\u016bsu sol\u012bjums par atsl\u0113gv\u0101rdu ir 2,00\u20ac. \u0160aj\u0101 gad\u012bjum\u0101 Amazon var paaugstin\u0101t j\u016bsu pied\u0101v\u0101jumu l\u012bdz pat 4,00\u20ac, ja pirk\u0161anas varb\u016bt\u012bba ir augsta. No otras puses, j\u016bsu sol\u012bjums var tikt samazin\u0101ts l\u012bdz 0,00\u20ac, ja iesp\u0113jas ir zemas.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-652676-identifier desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-468660-identifier\"><strong>Uzman\u012bbu<\/strong><br><span style=\"font-size:0.9em\" class=\"has-font-size\">\u0145emiet v\u0113r\u0101, ka 100 % ir maksim\u0101lais l\u012bmenis. Vairum\u0101 gad\u012bjumu j\u016bsu sol\u012bjumi netiks ne paaugstin\u0101ti l\u012bdz 4,00 \u20ac, ne samazin\u0101ti l\u012bdz 0,00 \u20ac, bet j\u016bsu sol\u012bjums atrad\u012bsies kaut kur starp \u0161iem l\u012bme\u0146iem.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-593926-identifier\">\u0160\u012b strat\u0113\u0123ija ir piem\u0113rota jums, ja esat gatavs izt\u0113r\u0113t visu savu Amazon PPC bud\u017eetu, ko esat noteicis \u0161ai rekl\u0101mas kampa\u0146ai, un ja j\u016bs pied\u0101v\u0101jat par atsl\u0113gv\u0101rdiem, ar kuriem j\u016btaties dro\u0161i.<\/p><p class=\"theme-wp-block gb-responsive-897924-identifier\">Starp citu, dinamiskos sol\u012bjumus (palielin\u0101t un samazin\u0101t) var izmantot tikai Sponsored Product kampa\u0146\u0101s.<\/p><p class=\"theme-wp-block gb-responsive-512022-identifier\">Ja j\u016bs izmantojat dinamisko sol\u012bjumu, tas var novest pie t\u0101, ka j\u016bsu <strong>sol\u012bjums un CPC (izmaksas par klik\u0161\u0137i) nav identiski<\/strong>, jo j\u016bs esat at\u013c\u0101vis Amazon piel\u0101got j\u016bsu sol\u012bjumus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-589214-identifier\" id=\"2-fixed-bid\">#2: Fiks\u0113ts sol\u012bjums<\/h3><p class=\"theme-wp-block gb-responsive-204391-identifier\">K\u0101 nosaukums jau nor\u0101da, Amazon \u0161aj\u0101 PPC strat\u0113\u0123ij\u0101 izmantos sol\u012bjumu tie\u0161i t\u0101d\u0101 apm\u0113r\u0101 (un, ja nepiecie\u0161ams, citas iestat\u012bjumu), k\u0101du j\u016bs nor\u0101d\u0101t. T\u0101tad j\u016bsu sol\u012bjumi netiks piel\u0101goti, pamatojoties uz pirk\u0161anas varb\u016bt\u012bbu.<\/p><p class=\"theme-wp-block gb-responsive-311393-identifier\">\u0160\u012b strat\u0113\u0123ija ir piem\u0113rota jums, ja v\u0113laties optimiz\u0113t savas kampa\u0146as, past\u0101v\u012bgi piel\u0101gojot savus sol\u012bjumus. J\u016bs prec\u012bzi zin\u0101t, ko dar\u0101t, un nev\u0113laties, lai Amazon ietekm\u0113tu j\u016bsu sol\u012bjumus.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-642185-identifier\" id=\"3-dynamic-bid-nur-senken\">#3: Dinamisks sol\u012bjums \u2013 tikai samazin\u0101t<\/h3><p class=\"theme-wp-block gb-responsive-615596-identifier\">\u0160\u012b Amazon PPC strat\u0113\u0123ija ir pas\u012bv\u0101k\u0101 no iepriek\u0161 min\u0113taj\u0101m strat\u0113\u0123ij\u0101m. \u0160eit tie\u0161saistes gigants var samazin\u0101t j\u016bsu sol\u012bjumus l\u012bdz pat 100%.<\/p><p class=\"theme-wp-block gb-responsive-328282-identifier\">Apskat\u012bsim ar\u012b \u0161eit piem\u0113ru: j\u016bs pied\u0101v\u0101jat 2,00\u20ac par atsl\u0113gv\u0101rdu. Tagad Amazon var autom\u0101tiski samazin\u0101t j\u016bsu sol\u012bjumu l\u012bdz 0,00\u20ac, ja p\u0101rdo\u0161anas varb\u016bt\u012bba ir \u013coti zema.<\/p><p class=\"theme-wp-block gb-responsive-295131-identifier\">\u0160\u0101da veida Amazon PPC optimiz\u0101cija ir j\u0113gpilna, ja j\u016bs r\u012bkojaties konservat\u012bvi un nev\u0113laties likt uz izsol\u0113m, kur\u0101m ir tikai zema pan\u0101kumu varb\u016bt\u012bba.<\/p><p class=\"theme-wp-block gb-responsive-182395-identifier\">Pie Sponsored Brand un Sponsored Display \u0161\u012b, starp citu, ir noklus\u0113juma iestat\u012bjums Amazon PPC strat\u0113\u0123ijai kampa\u0146u sol\u012bjumiem.<\/p><p class=\"theme-wp-block gb-responsive-169712-identifier\">Kampa\u0146\u0101m, kas jau past\u0101v\u0113ja pirms kampa\u0146u sol\u012bjumu strat\u0113\u0123ijas ievie\u0161anas, dinamiskais sol\u012bjums (tikai samazin\u0101t) ar\u012b ir noklus\u0113juma opcija.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-194298-identifier\" id=\"ihre-amazon-ppc-strategie-fur-kampagnen-gebote-muss-zu-ihren-zielen-passen\">J\u016bsu Amazon PPC strat\u0113\u0123ijai kampa\u0146u sol\u012bjumiem ir j\u0101atbilst j\u016bsu m\u0113r\u0137iem!<\/h2><p class=\"theme-wp-block gb-responsive-905881-identifier\">Da\u017e\u0101d\u0101s kampa\u0146u sol\u012bjumu strat\u0113\u0123ijas m\u0113r\u0137\u0113 uz da\u017e\u0101diem strat\u0113\u0123iskiem m\u0113r\u0137iem. Pirms kampa\u0146as izveides vispirms ir j\u0113gpilni apsv\u0113rt, kuri strat\u0113\u0123iskie m\u0113r\u0137i b\u016btu j\u0101pan\u0101k.<\/p><p class=\"theme-wp-block gb-responsive-311982-identifier\">T\u0101d\u0113j\u0101di, piem\u0113ram, vis\u0101m izaugsmes balst\u012bt\u0101m m\u0113r\u0137iem (piem\u0113ram, vair\u0101k p\u0101rdo\u0161anas vai lab\u0101ka poz\u012bcija atsl\u0113gv\u0101rdam) \u201epalielin\u0101t un samazin\u0101t\u201c ir piem\u0113rota k\u0101 Amazon PPC dinamisk\u0101 sol\u012bjumu strat\u0113\u0123ija.<\/p><p class=\"theme-wp-block gb-responsive-364595-identifier\">Fiks\u0113ts sol\u012bjums vai dinamiskais sol\u012bjums (tikai samazin\u0101t) ir piem\u0113roti, ja v\u0113laties optimiz\u0113t savas Amazon PPC kampa\u0146as.<\/p><p class=\"theme-wp-block gb-responsive-956434-identifier\">\u0160eit ir iesp\u0113jamie strat\u0113\u0123iskie m\u0113r\u0137i j\u016bsu Amazon PPC kampa\u0146\u0101m:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-527642-identifier\"><li class=\"theme-wp-block gb-responsive-928843-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Z\u012bmola atpaz\u012bstam\u012bba.<\/li><li class=\"theme-wp-block gb-responsive-221709-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Lab\u0101ka Amazon poz\u012bcija atsl\u0113gv\u0101rdiem.<\/li><li class=\"theme-wp-block gb-responsive-673671-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">P\u0101r\u0146emt j\u016bsu konkurentu p\u0101rdo\u0161anu.<\/li><li class=\"theme-wp-block gb-responsive-739530-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Palielin\u0101t p\u0101rdo\u0161anu un apgroz\u012bjumu<\/li><li class=\"theme-wp-block gb-responsive-597486-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimiz\u0113t pe\u013c\u0146u<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-335319-identifier\" id=\"fortlaufendes-gebots-management\">Nep\u0101rtraukta Amazon PPC pied\u0101v\u0101jumu p\u0101rvald\u012bba<\/h2><p class=\"theme-wp-block gb-responsive-440212-identifier\">Kad sa\u0146emsiet savu akt\u012bvo PPC kampa\u0146u veiktsp\u0113jas datus Amazon, jums vajadz\u0113tu attiec\u012bgi piel\u0101got savus pied\u0101v\u0101jumus<\/p><p class=\"theme-wp-block gb-responsive-305968-identifier\">K\u0101 visp\u0101r\u0113js noteikums var teikt, ka jums vajadz\u0113tu gaid\u012bt veselu ned\u0113\u013cu, pirms veicat jebk\u0101das izmai\u0146as, jo tikai p\u0113c \u0161\u012b laika jums b\u016bs pietiekami daudz noz\u012bm\u012bgas inform\u0101cijas, lai pie\u0146emtu attiec\u012bgus l\u0113mumus<\/p><p class=\"theme-wp-block gb-responsive-844520-identifier\">Turkl\u0101t ir ieteicams gaid\u012bt vair\u0101k nek\u0101 septi\u0146as dienas pie pirm\u0101s Sponsored Product kampa\u0146as, pirms piel\u0101gojat pied\u0101v\u0101jumus. T\u0101d\u0113j\u0101di j\u016bs esat dro\u0161\u012bb\u0101 un jums ir vair\u0101k datu, uz kuriem varat pa\u013cauties, kad optimiz\u0113jat savu kampa\u0146u<\/p><p class=\"theme-wp-block gb-responsive-305776-identifier\">K\u0101 jau min\u0113ts, jums j\u0101apzin\u0101s savi strat\u0113\u0123iskie m\u0113r\u0137i sav\u0101m kampa\u0146\u0101m. Tie ietekm\u0113 ar\u012b j\u016bsu m\u0113r\u0137a ACoS, ko v\u0113laties sasniegt ar savu kampa\u0146u. J\u016bsu m\u0113r\u0137a ACoS ar\u012b ietekm\u0113s atsevi\u0161\u0137os l\u0113mumus attiec\u012bb\u0101 uz j\u016bsu pied\u0101v\u0101jumiem<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513601-identifier\" id=\"was-ist-der-acos\">Kas ir ACoS?<\/h2><p class=\"theme-wp-block gb-responsive-862514-identifier\">Pirms m\u0113s piev\u0113r\u0161amies m\u0113r\u0137a ACoS, mums vajadz\u0113tu izskaidrot, kas ir ACoS. ACoS ir sa\u012bsin\u0101jums no \u201eRekl\u0101mas izmaksas par p\u0101rdo\u0161anu\u201d, t\u0101tad attiec\u012bba starp j\u016bsu kop\u0113j\u0101m rekl\u0101mas izmaks\u0101m un kop\u0113jo apgroz\u012bjumu. Tas par\u0101da, cik daudz apgroz\u012bjuma j\u016bs sa\u0146emat par katru izt\u0113r\u0113to eiro un var ar\u012b par\u0101d\u012bt, vai j\u016bsu konkr\u0113taj\u0101 gad\u012bjum\u0101 PPC Amazon ir izdev\u012bgs. Izmaksas \u0161eit, protams, ir iz\u0161\u0137iro\u0161ais faktors<\/p><p class=\"theme-wp-block gb-responsive-645761-identifier\">K\u0101 visp\u0101r\u0113js noteikums: jo zem\u0101ks ir ACoS, jo lab\u0101ka ir situ\u0101cija. T\u0101d\u0113j\u0101di j\u016bs sa\u0146emat vair\u0101k p\u0101rdo\u0161anas attiec\u012bb\u0101 pret sav\u0101m izmaks\u0101m<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-46185-identifier\"><img decoding=\"async\" width=\"844\" height=\"250\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png\" alt=\"Ar ACoS j\u016bs varat noteikt, vai j\u016bsu Amazon PPC izmaksas ir izdev\u012bgas.\" class=\"wp-image-53074\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-407x121.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-768x228.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten-844x250.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083124\/amazon-ppc-kosten.png 965w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-871780-identifier\"><a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/cdn.shortpixel.ai\/client\/q_glossy,ret_img,w_768,h_223\/https:\/\/sellermetrics.app\/wp-content\/uploads\/2021\/05\/formula-31-1024x297.png\"><\/a>Ja, piem\u0113ram, j\u016bs izt\u0113r\u0113jat 2,00\u20ac par atsl\u0113gv\u0101rdu un sa\u0146emat 10\u20ac, tad j\u016bsu ACoS (2\/10)*100 = 20%.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-718167-identifier\" id=\"wie-sie-ihr-ziel-acos-bestimmen\">K\u0101 noteikt savu m\u0113r\u0137a ACoS<\/h2><p class=\"theme-wp-block gb-responsive-795148-identifier\">Teor\u0113tiski j\u016bsu m\u0113r\u0137a ACoS var b\u016bt jebkura v\u0113rt\u012bba, ko j\u016bs nosak\u0101t. Lai nov\u0113rt\u0113tu, vai j\u016bsu m\u0113r\u0137a ACoS ir labs vai uzlabojams, vispirms jums nepiecie\u0161ams sal\u012bdzino\u0161s r\u0101d\u012bt\u0101js. Tam varat izmantot \u201eBreakeven ACoS\u201c.<\/p><p class=\"theme-wp-block gb-responsive-881098-identifier\">To varat noteikt, apr\u0113\u0137inot savas pe\u013c\u0146as uz vien\u012bbu. Tam varat izmantot Amazon FBA kalkulatoru. Balstoties uz to, j\u016bs apr\u0113\u0137in\u0101t savu pe\u013c\u0146as procentu. Tas ir j\u016bsu Breakeven ACoS.<\/p><figure class=\"theme-wp-block wp-block-image size-large gb-responsive-973004-identifier\"><img decoding=\"async\" width=\"844\" height=\"641\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png\" alt=\"Amazon PPC, Breakeven punkts tiek r\u0101d\u012bts Amazon Seller Central.\" class=\"wp-image-53071\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-407x309.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-768x583.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven-844x641.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/02083112\/amazon-ppc-breakeven.png 1231w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-97029-identifier\">T\u0101tad iepriek\u0161 min\u0113taj\u0101 piem\u0113r\u0101 j\u016bsu Breakeven ACoS ir 67,11 % vai 84,38 %.<\/p><p class=\"theme-wp-block gb-responsive-523535-identifier\">P\u0113d\u0113j\u0101 sol\u012b nosak\u0101t, k\u0101dam j\u0101b\u016bt j\u016bsu m\u0113r\u0137a ACoS attiec\u012bb\u0101 pret j\u016bsu Breakeven ACoS. Tam jums atkal j\u0101atceras sava Amazon PPC strat\u0113\u0123ija:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-32274-identifier\"><li class=\"theme-wp-block gb-responsive-729008-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Optimiz\u0101cijas m\u0113r\u0137is: m\u0113r\u0137a ACoS < Breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-77173-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izaugsmes m\u0113r\u0137is: m\u0113r\u0137a ACoS > Breakeven ACoS<\/li><li class=\"theme-wp-block gb-responsive-800373-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u0113renais m\u0113r\u0137is: m\u0113r\u0137a ACoS = Breakeven ACoS<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-898208-identifier\">Ar m\u0113r\u0137a ACoS j\u016bs tagad varat optimiz\u0113t savus Amazon PPC pied\u0101v\u0101jumus, balstoties uz savu strat\u0113\u0123iju. J\u016bsu jaun\u0101 pied\u0101v\u0101juma apr\u0113\u0137in\u0101\u0161anai varat izmantot sekojo\u0161o formulu:<\/p><p class=\"theme-wp-block gb-responsive-916815-identifier\">Jaunais pied\u0101v\u0101jums = (m\u0113r\u0137a ACoS\/ACoS)*CPC<\/p><p class=\"theme-wp-block gb-responsive-157196-identifier\">CPC \u0161aj\u0101 gad\u012bjum\u0101 noz\u012bm\u0113 izmaksas par klik\u0161\u0137i, t\u0101tad tas att\u0113lo klik\u0161\u0137u cenas. M\u0113s iesak\u0101m izmantot laika period\u0101 balst\u012btu CPC. Tam j\u0101b\u016bt ne p\u0101r\u0101k \u0161auram, ne p\u0101r\u0101k pla\u0161am. M\u0113s SellerMetrics izmantojam 30 l\u012bdz 60 dienu periodu m\u016bsu CPC apr\u0113\u0137in\u0101\u0161anai.<\/p><p class=\"theme-wp-block gb-responsive-176092-identifier\">Ja v\u0113laties piel\u0101got savus pied\u0101v\u0101jumus, to varat izdar\u012bt manu\u0101li Amazon Advertising Console, <a href=\"https:\/\/sellermetrics.app\/amazon-bulk-ppc-uploads\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Amazon PPC masveida aug\u0161upiel\u0101d\u0113s<\/a> vai izmantot Amazon PPC r\u012bku. P\u0113d\u0113j\u0101s divas iesp\u0113jas var jums ietaup\u012bt daudz laika. \u012apa\u0161i tad, ja v\u0113laties veikt liel\u0101ku izmai\u0146u skaitu (iesp\u0113jams, ar\u012b starp vair\u0101k\u0101m Amazon PPC kampa\u0146\u0101m). Amazon PPC r\u012bki ir \u012bpa\u0161i svar\u012bgi p\u0101rdev\u0113jiem, kuri v\u0113las veikt sare\u017e\u0123\u012btas kampa\u0146as, kas sast\u0101v, piem\u0113ram, no da\u017e\u0101d\u0101m rekl\u0101mas grup\u0101m, atsl\u0113gv\u0101rdiem un produktiem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-195203-identifier\" id=\"fazit\">Secin\u0101jums<\/h2><p class=\"theme-wp-block gb-responsive-386513-identifier\">Divi punkti, kas jums j\u0101\u0146em v\u0113r\u0101 no m\u016bsu raksta:<\/p><p class=\"theme-wp-block gb-responsive-601418-identifier\">Amazon Advertising pied\u0101v\u0101 da\u017e\u0101dus rekl\u0101mas form\u0101tus tie\u0161saistes tirgot\u0101jiem ar Amazon biznesu PPC veid\u0101: Sponsored Products, Sponsored Brands un Sponsored Displays. Sponsored Products tie\u0161i novirza klientus uz produktu detaliz\u0113taj\u0101m lap\u0101m, lai palielin\u0101tu p\u0101rdo\u0161anu, savuk\u0101rt Sponsored Brands m\u0113r\u0137is ir palielin\u0101t z\u012bmola atpaz\u012bstam\u012bbu. Sponsored Display rekl\u0101mas var tikt izvietotas ar\u012b \u0101r\u0113ji un izmanto m\u0113r\u0137tiec\u012bgu m\u0113r\u0137\u0113\u0161anu, balstoties uz Amazon datu kr\u0101jumiem. Optimiz\u0101cija ir sal\u012bdzino\u0161i vienk\u0101r\u0161a.<\/p><p class=\"theme-wp-block gb-responsive-633462-identifier\">Prec\u012bz\u0101s rekl\u0101mas izmaksas iepriek\u0161 nav noteiktas, jo visas rekl\u0101mas tiek pie\u0161\u0137irtas PPC veid\u0101. Tom\u0113r, nosakot dienas bud\u017eetu, tirgot\u0101ji var ierobe\u017eot izmaksas. Amazon PPC rekl\u0101mas ir b\u016btiska katra profesion\u0101l\u0101 tirgus biznesa sast\u0101vda\u013ca un \u012bpa\u0161i papildina priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113ju SEO strat\u0113\u0123iju.<\/p><p class=\"theme-wp-block gb-responsive-876863-identifier\">Turkl\u0101t b\u016btu ieteicams iepaz\u012bties ar pied\u0101v\u0101jumu strat\u0113\u0123ij\u0101m, jo tam ir t\u0101lejo\u0161a ietekme uz j\u016bsu PPC kampa\u0146\u0101m. M\u0113s zin\u0101m, ka Amazon FBA tirgot\u0101ji nav tie\u0161i paciet\u012bgi un v\u0113las nekav\u0113joties izm\u0113\u0123in\u0101t jaunas iesp\u0113jas. Bet, k\u0101 jau iepriek\u0161 min\u0113ts, \u0161aj\u0101 posm\u0101 ir svar\u012bgi vismaz zin\u0101t virzienu, uz kuru ce\u013cojums dosies, pirms to uzs\u0101kt.<\/p><p class=\"theme-wp-block gb-responsive-321136-identifier\">Amazon PPC kampa\u0146a ir rekl\u0101mas iniciat\u012bva, kur\u0101 rekl\u0101mdev\u0113ji maks\u0101 par savu rekl\u0101mu izvieto\u0161anu Amazon. Sa\u012bsin\u0101jums PPC noz\u012bm\u0113 Pay-Per-Click, kas noz\u012bm\u0113, ka rekl\u0101mas izmaksas rodas tikai tad, kad tiek veikts faktisks klik\u0161\u0137is uz rekl\u0101mas. \u0160\u012bs kampa\u0146as var izmantot da\u017e\u0101dus rekl\u0101mas form\u0101tus, piem\u0113ram, Sponsored Products, Sponsored Brands un Sponsored Displays, lai palielin\u0101tu produktu redzam\u012bbu, palielin\u0101tu p\u0101rdo\u0161anu un veicin\u0101tu z\u012bmola atpaz\u012bstam\u012bbu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-584413-identifier\">BUJ<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1719913987972\"><strong class=\"schema-faq-question\"><strong>Kas noz\u012bm\u0113 PPC Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon un citiem pakalpojumu sniedz\u0113jiem \u201ePPC\u201c noz\u012bm\u0113 \u201ePay per Click\u201c. Tas ir nor\u0113\u0137inu process rekl\u0101mas rekl\u0101m\u0101m, kur\u0101 rekl\u0101mdev\u0113ji maks\u0101 par katru klik\u0161\u0137i uz vi\u0146u rekl\u0101mas. \u0160\u0101di mode\u013ci past\u0101v ar\u012b Google Ads.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914003209\"><strong class=\"schema-faq-question\"><strong>Cik d\u0101rga ir rekl\u0101ma Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Rekl\u0101mas izmaksas Amazon at\u0161\u0137iras atkar\u012bb\u0101 no form\u0101ta, konkurences un rekl\u0101mas kvalit\u0101tes. Ar Pay-Per-Click modeli rekl\u0101mdev\u0113ji maks\u0101 tikai par klik\u0161\u0137iem. Nosakot dienas bud\u017eetu, var kontrol\u0113t kop\u0113j\u0101s izmaksas. Ieteicams regul\u0101ri uzraudz\u012bt un piel\u0101got strat\u0113\u0123iju, lai ieg\u016btu lab\u0101ko cenas un kvalit\u0101tes attiec\u012bbu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914016211\"><strong class=\"schema-faq-question\"><strong>Kas ir Amazon PPC kampa\u0146a?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon PPC kampa\u0146a ir rekl\u0101mas iniciat\u012bva, kur\u0101 rekl\u0101mdev\u0113ji maks\u0101 par savu rekl\u0101mu izvieto\u0161anu Amazon. \u0160\u012bs kampa\u0146as var izmantot da\u017e\u0101dus rekl\u0101mas form\u0101tus, piem\u0113ram, Sponsored Products, Sponsored Brands un Sponsored Displays, lai palielin\u0101tu produktu redzam\u012bbu, palielin\u0101tu p\u0101rdo\u0161anu un veicin\u0101tu z\u012bmola atpaz\u012bstam\u012bbu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1719914031810\"><strong class=\"schema-faq-question\"><strong>Kam ir piem\u0113rota Amazon PPC programmat\u016bra?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon PPC programmat\u016bra ir piem\u0113rota p\u0101rdev\u0113jiem, kuri v\u0113las p\u0101rvald\u012bt sare\u017e\u0123\u012btas kampa\u0146u strukt\u016bras Amazon, p\u0113t\u012bt un optimiz\u0113t atsl\u0113gv\u0101rdus, efekt\u012bvi p\u0101rvald\u012bt bud\u017eetu, analiz\u0113t konkurentu strat\u0113\u0123ijas un automatiz\u0113t procesus. \u0160\u0101di r\u012bki pied\u0101v\u0101 ieskatus, automatiz\u0101ciju un optimiz\u0101cijas iesp\u0113jas, lai maksimiz\u0113tu vi\u0146u PPC kampa\u0146u veiktsp\u0113ju un sasniegtu p\u0101rdo\u0161anas m\u0113r\u0137us.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-564019-identifier has-small-font-size\">Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 onephoto \u2013 stock.adobe.com \/ Ekr\u0101nuz\u0146\u0113mums @ Amazon \/ \u00a9 Prostock-studio \u2013 stock.adobe.com \/ \u00a9 Ekr\u0101nuz\u0146\u0113mums @ Amazon \/ \u00a9 Pixel-Shot \u2013 stock.adobe.com \/ Ekr\u0101nuz\u0146\u0113mums @ Amazon \/ \u00a9 SELLERLOGIC \/ Ekr\u0101nuz\u0146\u0113mums @ Amazon<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0160is ir raksts, ko m\u0113s kop\u0101 ar m\u016bsu ASV partneri SellerMetrics esam uzrakst\u012bju\u0161i. Da\u017ei no ekr\u0101nuz\u0146\u0113mumiem t\u0101p\u0113c ir ang\u013cu valod\u0101. Pa\u0161u Amazon PPC kampa\u0146u p\u0101rvald\u012b\u0161ana ir smags darbs. Bie\u017ei p\u0101rdev\u0113ji j\u016btas apjuku\u0161i da\u017e\u0101du rekl\u0101mu veidu un iestat\u012bjumu d\u0113\u013c. Bie\u017ei vien pievienojas ar\u012b citas Amazon FBA biznesa uzdevumi, ar kuriem p\u0101rdev\u0113jiem jau t\u0101 ir pilnas rokas.<\/p>\n","protected":false},"author":5,"featured_media":12179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-111447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamejiet-ar-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon PPC: K\u0101 g\u016bt pan\u0101kumus ar savu sol\u012b\u0161anas strat\u0113\u0123iju<\/title>\n<meta name=\"description\" content=\"P\u0101rdot Amazon bez labas PPC strat\u0113\u0123ijas? Gr\u016bti. 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Tas ir nor\u0113\u0137inu process rekl\u0101mas rekl\u0101m\u0101m, kur\u0101 rekl\u0101mdev\u0113ji maks\u0101 par katru klik\u0161\u0137i uz vi\u0146u rekl\u0101mas. \u0160\u0101di mode\u013ci past\u0101v ar\u012b Google Ads.\",\"inLanguage\":\"lv\"},\"inLanguage\":\"lv\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/labaka-amazon-ppc-strategija-jusu-reklamam\/#faq-question-1719914003209\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/labaka-amazon-ppc-strategija-jusu-reklamam\/#faq-question-1719914003209\",\"name\":\"Cik d\u0101rga ir rekl\u0101ma Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Rekl\u0101mas izmaksas Amazon at\u0161\u0137iras atkar\u012bb\u0101 no form\u0101ta, konkurences un rekl\u0101mas kvalit\u0101tes. Ar Pay-Per-Click modeli rekl\u0101mdev\u0113ji maks\u0101 tikai par klik\u0161\u0137iem. Nosakot dienas bud\u017eetu, var kontrol\u0113t kop\u0113j\u0101s izmaksas. 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