{"id":111453,"date":"2020-10-20T16:03:00","date_gmt":"2020-10-20T16:03:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-sponsoretie-produkti-ka-novietot-savus-produktus-pirms-organiskajiem-meklesanas-rezultatiem\/"},"modified":"2020-10-20T16:03:00","modified_gmt":"2020-10-20T16:03:00","slug":"amazon-sponsoretie-produkti-ka-novietot-savus-produktus-pirms-organiskajiem-meklesanas-rezultatiem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-produkti-ka-novietot-savus-produktus-pirms-organiskajiem-meklesanas-rezultatiem\/","title":{"rendered":"Amazon sponsor\u0113tie produkti: K\u0101 novietot savus produktus pirms organiskajiem mekl\u0113\u0161anas rezult\u0101tiem"},"content":{"rendered":"

Katrai izstr\u0101d\u0101tai p\u0101rdo\u0161anas strat\u0113\u0123ijai Amazon ietilpst ar\u012b rekl\u0101mas. Sponsor\u0113tie produktu sludin\u0101jumi ir viens no vispaz\u012bstam\u0101kajiem form\u0101tiem \u2013 gan tirgot\u0101ju, gan pieg\u0101d\u0101t\u0101ju, gan klientu vid\u016b. Tie pieder pie Amazon rekl\u0101mas PPC jomas un reklam\u0113 konkr\u0113tu produktu, izmantojot sludin\u0101jumu mekl\u0113\u0161anas rezult\u0101tos pie noteikta atsl\u0113gv\u0101rda.<\/p>

Maz\u0101k pieredz\u0113ju\u0161iem tie\u0161saistes tirgot\u0101jiem vai jaunpien\u0101c\u0113jiem Amazon jom\u0101 da\u017e\u0101d\u0101s rekl\u0101mas formas var \u0101tri k\u013c\u016bt neskaidras. T\u0101p\u0113c \u0161eit m\u0113s skaidrosim svar\u012bg\u0101kos jaut\u0101jumus par sponsor\u0113tajiem produktiem Amazon rekl\u0101m\u0101s: K\u0101 darbojas sponsor\u0113tie produkti, k\u0101 tirgot\u0101ji var tos izveidot un k\u0101 \u0161\u0101das kampa\u0146as var strat\u0113\u0123iski gudri izmantot, lai palielin\u0101tu konversijas r\u0101d\u012bt\u0101ju?<\/p>

Kas ir Amazon sponsor\u0113tie produkti?<\/h2>

Amazon\u0101 sponsor\u0113t\u0101s rekl\u0101mas ir paz\u012bstamas klientu vid\u016b un iecien\u012btas tirgot\u0101ju vid\u016b. T\u0101s ir tre\u0161\u0101 svar\u012bg\u0101 sast\u0101vda\u013ca Amazon PPC, papildus sponsor\u0113taj\u0101m z\u012bm\u0113m un sponsor\u0113taj\u0101m displeja rekl\u0101m\u0101m. T\u0101s tiek novietotas mekl\u0113\u0161anas rezult\u0101tu lap\u0101, piem\u0113ram, starp z\u012bmola rekl\u0101mu un pirmajiem organiskajiem mekl\u0113\u0161anas rezult\u0101tiem. T\u0101pat ir iesp\u0113jama novieto\u0161ana ar\u012b organisko rezult\u0101tu iek\u0161ien\u0113 mekl\u0113\u0161anas rezult\u0101tu lap\u0101 vai uz produkta detaliz\u0113t\u0101s lapas. Sponsor\u0113tie produkti ir \u013coti viegli atpaz\u012bstami, vien\u012bgi p\u0113c t\u0101, ka tie zem produkta att\u0113la pa kreisi ir atz\u012bm\u0113ti ar nor\u0101di \u201esponsor\u0113ts\u201d.<\/p>

\"Ar<\/a><\/figure>

Rakstur\u012bgi sponsor\u0113taj\u0101m produktu rekl\u0101m\u0101m Amazon ir tas, ka t\u0101s vienm\u0113r reklam\u0113 tikai konkr\u0113tu produktu. Klienti, kuri noklik\u0161\u0137ina uz \u0161\u0101das rekl\u0101mas, vienm\u0113r non\u0101k attiec\u012bgaj\u0101 detaliz\u0113taj\u0101 lap\u0101. Cita saite nav iesp\u0113jama. Turkl\u0101t \u0161\u012bs rekl\u0101mas parasti ir balst\u012btas uz atsl\u0113gv\u0101rdiem (atsl\u0113gv\u0101rdu m\u0113r\u0137\u0113\u0161ana). Tas noz\u012bm\u0113, ka rekl\u0101ma tiek r\u0101d\u012bta konkr\u0113tam atsl\u0113gv\u0101rdam. Piem\u0113r\u0101 augst\u0101k tiek reklam\u0113ti \u010detri da\u017e\u0101di vienreiz\u0113j\u0101s lieto\u0161anas masku sludin\u0101jumi atsl\u0113gv\u0101rdam \u201emutes un deguna aizsardz\u012bba\u201d.<\/p>

Veiksm\u012bgi reklam\u0113t Amazon \u2013 pras\u012bbas<\/h3>

Visvair\u0101k j\u016bs g\u016bsiet labumu no savas rekl\u0101mas, ja t\u0101 tiks r\u0101d\u012bta pirmaj\u0101 poz\u012bcij\u0101 un t\u0101d\u0113j\u0101di b\u016bs ar augst\u0101ku redzam\u012bbu nek\u0101 j\u016bsu konkurentu rekl\u0101mas. Lai to pan\u0101ktu, j\u0101izpilda \u0161\u0101das pras\u012bbas:<\/p>

  1. Jums j\u0101b\u016bt vai nu vien\u012bgajai personai, kas ir izteikusi pied\u0101v\u0101jumu uz attiec\u012bgajiem mekl\u0113\u0161anas terminiem, vai ar\u012b jums j\u0101izsaka liel\u0101ks pied\u0101v\u0101jums par atsl\u0113gv\u0101rdu nek\u0101 j\u016bsu konkurentam.<\/li>
  2. Ja j\u016bs p\u0101rdodat Private Label produktus, tiem j\u0101b\u016bt re\u0123istr\u0113tiem Amazon Brand Registry, un jums k\u0101 rekl\u0101mdev\u0113jam j\u0101vada sludin\u0101jums.<\/li>
  3. J\u016bsu produktam j\u0101b\u016bt novietotam Buy Box. Tas attiecas gan uz tirdzniec\u012bbas prec\u0113m, gan uz Private Label produktiem. Ko tas prec\u012bzi prasa, varat uzzin\u0101t m\u016bsu rakst\u0101 \u201eViss svar\u012bgais par Amazon Buy Box: p\u0101rdev\u0113ju sniegums, kvalifik\u0101cija un citi!\u201d<\/a>.<\/li><\/ol><\/div>

    Piem\u0113ra gad\u012bjums:<\/p>


    J\u016bs p\u0101rdodat mutes un deguna aizsargmaskas un v\u0113laties \u0161os produktus reklam\u0113t Amazon ar atsl\u0113gv\u0101rdu \u201emutes deguna aizsargs\u201c. P\u0113c tam, kad esat izp\u0113t\u012bjis PPC rekl\u0101mas Amazon un analiz\u0113jis savu konkurentu strat\u0113\u0123ijas, j\u016bs piem\u0113ram, konstat\u0113jat, ka konkurents ir pied\u0101v\u0101jis 30 centus par to pa\u0161u atsl\u0113gv\u0101rdu (\u201emutes deguna aizsargs\u201c). T\u0101p\u0113c j\u016bs pied\u0101v\u0101jat 31 centu un t\u0101d\u0113j\u0101di algoritms dod priek\u0161roku jums. Turkl\u0101t j\u016bs izmantojat cenu piel\u0101go\u0161anas programmat\u016bru, kas jums nodro\u0161ina Buy Box da\u013cu l\u012bdz pat 95%. P\u0113c tam, kad esat izsludin\u0101jis rekl\u0101mu, j\u016bsu rekl\u0101ma konkur\u0113 ar j\u016bsu konkurenta rekl\u0101mu. Tom\u0113r j\u016bsu rekl\u0101ma tiek izv\u0113l\u0113ta algoritm\u0101, kas noved pie t\u0101, ka j\u016bsu maskas p\u0101rdodas lab\u0101k nek\u0101 konkurences maskas.<\/p>\t\t

    \n\n\t\t
    \n\t
    \n\t\t
    \n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja uz bestselleru – ar SELLERLOGIC\t\t<\/div>\n\t\t
    \n\t\t\t
    \n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t
    \n\t\t\t\t\t\t\t\tS\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n

    K\u0101p\u0113c tirgot\u0101jiem visp\u0101r vajadz\u0113tu reklam\u0113t savus produktus?<\/h3>

    Pla\u0161i cit\u0113tais konkurences c\u012b\u0146as aspekts Amazon nav p\u0101rsp\u012bl\u0113ts, jo uz \u0161\u012bs b\u0101zes darbojas tirdzniec\u012bbas platforma: izcila lietot\u0101ja pieredze jau ir piesaist\u012bjusi miljoniem klientu, un to skaits turpina pieaugt, kas savuk\u0101rt mudina tirgot\u0101jus ar\u012b p\u0101rdot caur Amazon. Palielin\u0101t\u0101 izv\u0113le uzlabo klientu pieredzi \u2013 un cikls s\u0101kas no jauna.<\/p>

    Tas noz\u012bm\u0113 ar\u012b: k\u0101 produktu mekl\u0113t\u0101js Amazon k\u013c\u016bst arvien svar\u012bg\u0101ks. Taj\u0101 pa\u0161\u0101 laik\u0101 tirgot\u0101jiem k\u013c\u016bst arvien gr\u016bt\u0101k redzami izvietot savu sarakstu. Augsta redzam\u012bba ir priek\u0161noteikums p\u0101rdo\u0161anai un t\u0101d\u0113j\u0101di pan\u0101kumiem Amazon. Ar Sponsored Products un cit\u0101m PPC kampa\u0146\u0101m \u0161o redzam\u012bbu var efekt\u012bvi palielin\u0101t. Papildus pamatotai SEO, sponsor\u0113tie produkti t\u0101d\u0113j\u0101di ir svar\u012bgs p\u0101rdo\u0161anas strat\u0113\u0123ijas elements, lai palielin\u0101tu tirgus da\u013cu un apgroz\u012bjumu.<\/p>

    Turkl\u0101t Amazon Sponsored Products rekl\u0101mas ar\u012b labi kalpo produkta palai\u0161anai. Ar\u012b \u0161eit galvenais m\u0113r\u0137is ir palielin\u0101t t\u0101 redzam\u012bbu \u2013 galu gal\u0101 jaunajiem produktiem v\u0113l nav atsauksmju<\/a> un nav vai ir tikai slikts rangs. Ar rekl\u0101mu var uzlabot abus.<\/p>

    \"Amazon<\/figure><\/div>

    Tom\u0113r Amazon p\u0101rdev\u0113jiem nevajadz\u0113tu izveidot Sponsored Products rekl\u0101mas atsevi\u0161\u0137i katram produktam. Lai g\u016btu maksim\u0101lu pan\u0101kumu, nepiecie\u0161ama izstr\u0101d\u0101ta strat\u0113\u0123ija un kombin\u0101cija ar citiem rekl\u0101mas form\u0101tiem. Katr\u0101 gad\u012bjum\u0101 vispirms j\u0101izstr\u0101d\u0101 visaptvero\u0161a atsl\u0113gv\u0101rdu izp\u0113te.<\/p>

    Turkl\u0101t past\u0101v da\u017e\u0101di atbilst\u012bbas veidi, saukti par \u201eMatch Types\u201c, kas nosaka, cik augsta var b\u016bt atbilst\u012bba starp atsl\u0113gv\u0101rdu un mekl\u0113\u0161anas terminu rekl\u0101mas r\u0101d\u012b\u0161anai. Ja rekl\u0101mdev\u0113js \u0161eit piem\u0113ram izv\u0113las pla\u0161o atbilst\u012bbas veidu, tiek segti daudzi mekl\u0113\u0161anas termini, un tas sal\u012bdzino\u0161i prasa maz\u0101k p\u016b\u013cu. Tom\u0113r cie\u0161 precizit\u0101te un konversijas r\u0101d\u012bt\u0101js samazin\u0101s. Prec\u012bzie atbilst\u012bbas veidi ir gan prec\u012bz\u0101ki, gan noz\u012bm\u0113 ar\u012b vair\u0101k p\u016b\u013cu.<\/p>

    Vair\u0101k inform\u0101cijas par PPC strat\u0113\u0123iju un Sponsored Products rekl\u0101mas kampa\u0146u izveidi varat atrast \u0161eit: \u201eSponsor\u0113tie produkti\u201c rekl\u0101mas pareiza strukt\u016bra<\/a>.<\/p><\/blockquote>

    Cik maks\u0101 \u0161\u012bs rekl\u0101mas Amazon?<\/h3>

    Amazon Sponsored Products tiek pie\u0161\u0137irti PPC proced\u016br\u0101. \u201eMaks\u0101 par klik\u0161\u0137i\u201c noz\u012bm\u0113, ka rekl\u0101mdev\u0113js nemaks\u0101 jau par rekl\u0101mas vienk\u0101r\u0161u r\u0101d\u012b\u0161anu (saukt\u0101m par Impressions), bet tikai tad, kad klients patie\u0161\u0101m noklik\u0161\u0137ina uz rekl\u0101mas. Cik kopum\u0101 maks\u0101 Amazon Sponsored Products rekl\u0101mas vai kampa\u0146as un cik augsts ir standarta pied\u0101v\u0101jums par klik\u0161\u0137i (Cost per Click \/ CPC), nevar visp\u0101r\u012bgi atbild\u0113t. Jo tas ir atkar\u012bgs no vair\u0101kiem main\u012bgiem faktoriem.<\/p>

    Vispirms katrs rekl\u0101mdev\u0113js izsaka pied\u0101v\u0101jumu, cik daudz vi\u0146\u0161 ir gatavs maks\u0101t par klik\u0161\u0137i, piem\u0113ram, 0,45 eiro. Augst\u0101kais pied\u0101v\u0101jums sa\u0146em apstiprin\u0101jumu un ie\u0146em pirmo rekl\u0101mas poz\u012bciju. Cik d\u0101rgs ir klik\u0161\u0137is beig\u0101s, liel\u0101 m\u0113r\u0101 ir atkar\u012bgs no pa\u0161a pied\u0101v\u0101juma un citu tirgot\u0101ju pied\u0101v\u0101jumiem. Jo augst\u0101ka ir konkurence par noteiktu atsl\u0113gv\u0101rdu, jo augst\u0101ks parasti ir ar\u012b klik\u0161\u0137a cena un t\u0101d\u0113j\u0101di standarta pied\u0101v\u0101jums.<\/p>

    Amazon Sponsored Products pret Sponsored Brands Amazon<\/h3>

    Sajaukumu rada at\u0161\u0137ir\u012bba starp Sponsored Products un Sponsored Brands. At\u0161\u0137ir\u012bbas galvenok\u0101rt ir rekl\u0101mas strukt\u016br\u0101, saist\u0113 un rekl\u0101mas m\u0113r\u0137\u012b:<\/p>