{"id":111459,"date":"2022-01-26T15:32:19","date_gmt":"2022-01-26T15:32:19","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-petijumi-un-statistika-tirgotajiem-visi-nozimigie-notikumi-pedejo-dazu-gadu-laika\/"},"modified":"2022-01-26T15:32:19","modified_gmt":"2022-01-26T15:32:19","slug":"amazon-petijumi-un-statistika-tirgotajiem-visi-nozimigie-notikumi-pedejo-dazu-gadu-laika","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-petijumi-un-statistika-tirgotajiem-visi-nozimigie-notikumi-pedejo-dazu-gadu-laika\/","title":{"rendered":"Amazon p\u0113t\u012bjumi un statistika tirgot\u0101jiem \u2013 visi noz\u012bm\u012bgie notikumi p\u0113d\u0113jo da\u017eu gadu laik\u0101"},"content":{"rendered":"

Tie\u0161saistes iepirk\u0161an\u0101s p\u0113d\u0113jo divu gadu laik\u0101 ir k\u013cuvusi par neat\u0146emamu da\u013cu no daudzu cilv\u0113ku ikdienas dz\u012bves. To pier\u0101da Amazon p\u0113t\u012bjumi un statistika, kas izstr\u0101d\u0101ta p\u0113c 2020. gada, un tas, protams, atspogu\u013cojas ar\u012b t\u0101du uz\u0146\u0113mumu k\u0101 Amazon, OTTO, eBay, Walmart u.c. pan\u0101kumos. Tom\u0113r Amazon \u0161aj\u0101 zi\u0146\u0101, sal\u012bdzinot ar citiem e-komercijas gigantiem, izce\u013cas k\u0101 skaidrs uzvar\u0113t\u0101js. \u0160aj\u0101 emu\u0101ra ierakst\u0101 m\u0113s tuv\u0101k apl\u016bkosim Amazon att\u012bst\u012bbu, protams, ar\u012b no Amazon p\u0101rdev\u0113ju perspekt\u012bvas. Jo t\u0101ds strauj\u0161 pieaugums \u2013 \u012bpa\u0161i tik \u012bs\u0101 laik\u0101 \u2013 parasti nevar b\u016bt tikai pozit\u012bvs.<\/p>

Klientu orient\u0101cija uzvar \u2013 Amazon k\u0101pums<\/h2>

Ir daudz Amazon p\u0113t\u012bjumu un rakstu, kas apl\u016bko uz\u0146\u0113muma k\u0101pumu no gar\u0101\u017eas gr\u0101matveikala l\u012bdz liel\u0101kajam tirgum pasaul\u0113, un visi p\u0113t\u012bjumi non\u0101k pie viena un t\u0101 pa\u0161a secin\u0101juma: Amazon nep\u0101rtraukti aug.<\/p>

Eksponenci\u0101lais pieaugums tie\u0161saistes giganta ir skaidri redzams p\u0113d\u0113jo 10 gadu izaugsmes l\u012bkn\u0113. 2010. gad\u0101 s\u016bt\u012bjumu tirgot\u0101js nopeln\u012bja 34,2 miljardus USD. Desmit gadus v\u0113l\u0101k (2020. gad\u0101) tas bija 386,1 miljards USD, kas ir vair\u0101k nek\u0101 desmitk\u0101rt\u012bgs pieaugums.<\/p>

\"Visi<\/figure>

C\u0113lonis tam ir, cita starp\u0101, uz\u0146\u0113muma vad\u012bba, kas v\u0113rsta uz klientu orient\u0101ciju un pe\u013c\u0146as reinvest\u0113\u0161anu uz\u0146\u0113mum\u0101, lai veicin\u0101tu izaugsmi.<\/p>

\u0160ie divi elementi ir iev\u0113rojami palielin\u0101ju\u0161i Amazon ie\u0146\u0113mumus p\u0113d\u0113jo se\u0161u gadu laik\u0101, k\u0101 to r\u0101da statistika. \u012apa\u0161i 2020. gads \u2013 ko veicin\u0101ja glob\u0101lais, pand\u0113mijas d\u0113\u013c rad\u012btais e-komercijas uzplaukums \u2013 bija \u013coti izdev\u012bgs Amazon. Ie\u0146\u0113mumi pieauga par 33% sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu. V\u0101cija ar 29,6 miljardiem USD bija viens no veiksm\u012bg\u0101kajiem tirgiem Amazon.<\/p>

2010. gad\u0101 Amazon nopeln\u012bja 34,2 miljardus USD. Desmit gadus v\u0113l\u0101k (2020. gad\u0101) tas bija 386,1 miljards USD, kas ir vair\u0101k nek\u0101 desmitk\u0101rt\u012bgs pieaugums.<\/p><\/blockquote>

\u0160\u0101da tendence, protams, nevar turpin\u0101ties bezgal\u012bgi. Saska\u0146\u0101 ar Marketplace Pulse, uz\u0146\u0113mumu, kas specializ\u0113jas e-komercijas datu anal\u012bz\u0113, l\u012bkne (vismaz ASV tirg\u016b) ir atguvusies, un tagad ir nov\u0113rojams \u201etikai\u201d regul\u0101rs pieaugums.<\/p>

\"Amazon<\/figure>

Vair\u0101k klientu = vair\u0101k konkurences<\/h2>

Tom\u0113r, ko \u0161is pieaugums noz\u012bm\u0113 tirgus p\u0101rdev\u0113jiem? Visp\u0101r\u012bgi run\u0101jot, tas ir labs sign\u0101ls, ja platforma, kur\u0101 tiek p\u0101rdoti produkti, g\u016bst liel\u0101kus ie\u0146\u0113mumus nek\u0101 jebkad agr\u0101k. Tirgot\u0101ji tie\u0161i g\u016bst labumu no klientu skaita pieauguma.<\/p>

Pa\u0161laik ir 1,9 miljoni akt\u012bvu Amazon p\u0101rdev\u0113ju. 240 000 no tiem p\u0101rdod Amazon.de.<\/p><\/blockquote>

Tom\u0113r tas noz\u012bm\u0113 ar\u012b to, ka katram p\u0101rdev\u0113jam j\u0101sp\u0113j izcelties pret daudz liel\u0101ku konkurenci. Pasaul\u0113 pa\u0161laik ir apm\u0113ram 9,7 miljoni Amazon p\u0101rdev\u0113ju, 1,9 miljoni akt\u012bvi darbojas platform\u0101, un 240 000 atrodas V\u0101cij\u0101. Un tas ir tikai tie\u0161\u0101 konkurence Amazon. E-komercijas uzplaukums, protams, ir izplat\u012bjies ar\u012b uz cit\u0101m platform\u0101m. Lai gan t\u0101s nav tik veiksm\u012bgas k\u0101 tirgus l\u012bderis, t\u0101s pied\u0101v\u0101 klientiem citas priek\u0161roc\u012bbas.<\/p>

Piem\u0113ram, platforma Etsy piesaista savus klientus ar specializ\u0101ciju roku darbos un rado\u0161os produktos. \u0160\u012b taktika ir pier\u0101d\u012bjusi sevi un uz\u0146\u0113mumam \u013c\u0101vusi palielin\u0101t ie\u0146\u0113mumus no 818 miljoniem USD (2019. gad\u0101) l\u012bdz 1,72 miljardiem USD (2020. gad\u0101).<\/p>

\"P\u0113t\u012bjumi<\/figure>

K\u0101 izcelties pret tik lielu konkurenci?<\/h3>

P\u0101rdot Amazon<\/a> nekad nav bijis viegli, un augst\u0101s konkurences d\u0113\u013c p\u0113d\u0113jo divu gadu laik\u0101 tas patie\u0161\u0101m ir k\u013cuvis v\u0113l gr\u016bt\u0101k \u2013 saska\u0146\u0101 ar Oberlo<\/a> 2021. gada pirmaj\u0101 ceturksn\u012b pievienoj\u0101s 283 000 jauni p\u0101rdev\u0113ji.<\/p>

\"Amazon<\/figure>

Viens veids, k\u0101 izcelties tik konkur\u0113tsp\u0113j\u012bg\u0101 tirg\u016b, ir izmantot inteli\u0123entu programmat\u016bru, kas \u013cauj automatiz\u0113t apgr\u016btino\u0161os (bet nepiecie\u0161amos) procesus. Jautrs fakts: Amazon galu gal\u0101 to pa\u0161u nedara cit\u0101di, k\u0101 mums r\u0101da \u0161\u012b grafika.<\/p>

\"Amazon<\/figure>

Cenu optimiz\u0101cija<\/h4>

Gal\u012bg\u0101 cena ir vissvar\u012bg\u0101kais r\u0101d\u012bt\u0101js, lai ieg\u016btu Buy Box un t\u0101d\u0113j\u0101di ar\u012b \u013coti augstu savu produktu redzam\u012bbu produktu detaliz\u0101cijas lap\u0101. Tom\u0113r gal\u012bg\u0101 cena produktiem Amazon past\u0101v\u012bgi main\u0101s, kas manu\u0101lu apstr\u0101di padara gandr\u012bz neiesp\u0113jamu.<\/p>

Repricer no SELLERLOGIC ne tikai nodro\u0161ina augstu Buy Box da\u013cu, bet ar\u012b to, ka j\u016bs varat p\u0101rdot savus produktus par visaugst\u0101ko iesp\u0113jamo cenu. Vair\u0101k inform\u0101cijas varat atrast \u0161eit<\/a>.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

Atmaksas pras\u012bbas no FBA k\u013c\u016bd\u0101m<\/h4>

Lai gan Amazon tagad nodarbina vair\u0101k robotu nek\u0101 cilv\u0113ku darbinieku, tom\u0113r cilv\u0113ki ir l\u0113mumu pie\u0146\u0113m\u0113ji pre\u010du noliktav\u0101s. Un cilv\u0113ki pie\u013cauj k\u013c\u016bdas. Tas nav nekas slikts. Tas vienk\u0101r\u0161i nav pie\u0146emami, ka j\u016bs k\u0101 p\u0101rdev\u0113js*e par k\u013c\u016bd\u0101m, kas notiek noliktav\u0101 ar j\u016bsu produktiem, j\u0101maks\u0101.<\/p>

Lost & Found programmat\u016bra no SELLERLOGIC identific\u0113 FBA k\u013c\u016bdas l\u012bdz pat 18 m\u0113ne\u0161iem pag\u0101tn\u0113. P\u0113c tam \u0161\u012bs k\u013c\u016bdas apstr\u0101d\u0101 m\u016bsu Klientu pan\u0101kumu komanda, kas p\u0113c tam kop\u0101 ar jums sazin\u0101s ar Amazon, lai \u012bstenotu j\u016bsu atmaksas pras\u012bbu. Vair\u0101k inform\u0101cijas varat atrast \u0161eit<\/a>.<\/p>

Aptur\u0113tas pieg\u0101des \u0137\u0113des<\/h2>

Tas, kas visa gada garum\u0101 jau bija paman\u0101ms, Ziemassv\u0113tkos 2021. gad\u0101 k\u013cuva \u012bpa\u0161i skaidrs: starptautisk\u0101s pieg\u0101des \u0137\u0113des nesp\u0113ja iztur\u0113t lielo piepras\u012bjumu, kas noveda pie \u013coti augst\u0101m cen\u0101m un \u0101rk\u0101rt\u012bgi l\u0113nas lo\u0123istikas. Papildus iepriek\u0161 min\u0113tajam nel\u012bdzsvarot\u012bbai v\u0113l citi faktori, piem\u0113ram, darbasp\u0113ka tr\u016bkums, nelabv\u0113l\u012bgi navig\u0101cijas manevri Suecas kan\u0101l\u0101, ostu sl\u0113g\u0161ana un taif\u016bni, sp\u0113l\u0113ja noz\u012bm\u012bgu lomu. It \u012bpa\u0161i mar\u0161rutos no \u0100zijas uz Eiropu un\/vai Ameriku tas izpaud\u0101s ar paaugstin\u0101t\u0101m cen\u0101m un l\u0113n\u0101ku lo\u0123istiku.<\/p>

P\u0113d\u0113jo 18 m\u0113ne\u0161u laik\u0101 cenas j\u016bras kravai no \u0100zijas uz Eiropu pieauga par 700 procentiem. ASV t\u0101s pag\u0101ju\u0161aj\u0101 gad\u0101 pieauga par 900 procentiem.<\/p><\/blockquote>

Attiec\u012bb\u0101 uz mar\u0161rutu \u0100zija \u2013 Eiropa cenas pa\u0161laik ir 16 000 dol\u0101ru par 40 p\u0113du konteineru (dati uz 2022. gada janv\u0101ri). Pirms 18 m\u0113ne\u0161iem tas pats konteiners maks\u0101ja ap 2000 dol\u0101ru. Lo\u0123istikas nozarei un ku\u0123u \u012bpa\u0161niekiem tas, protams, ir piepild\u012bjies sapnis \u2013 vismaz finansi\u0101li. Tom\u0113r k\u0101 uz\u0146\u0113m\u0113jam*ei \u0161\u012bs augst\u0101s cenas vispirms ir j\u0101sp\u0113j at\u013cauties.<\/p>

\"P\u0113t\u012bjumi<\/figure>

Tas pats st\u0101sts ASV; 2021. gad\u0101 cenas j\u016bras kravai no \u0136\u012bnas pieauga piecas reizes. Sal\u012bdzin\u0101jum\u0101 ar cen\u0101m pirms pand\u0113mijas cenas ir desmit reizes augst\u0101kas. Kravas likmes konteineriem pieauga no 1500 dol\u0101riem (2020. gada s\u0101kum\u0101) l\u012bdz vair\u0101k nek\u0101 20 000 dol\u0101riem (2021. gada septembr\u012b). 2021. gada beig\u0101s cenas atkal samazin\u0101j\u0101s, pa\u0161laik t\u0101s ir 15 000 dol\u0101ru.<\/p>

\"P\u0113t\u012bjumi<\/figure>

Eirop\u0101 ra\u017eo (?)<\/h3>

Jaut\u0101jums, ko p\u0101rdev\u0113ji sev uzdod jau ilgu laiku pirms Covid-19, \u0161\u012bs pieg\u0101des \u0137\u0113\u017eu probl\u0113mas d\u0113\u013c k\u013c\u016bst aktu\u0101l\u0101ks nek\u0101 jebkad agr\u0101k: vai ir v\u0113rts ra\u017eot Eirop\u0101?<\/p>

Ra\u017eo\u0161anas izmaksas Eirop\u0101 ir daudz augst\u0101kas nek\u0101 \u0100zij\u0101, tom\u0113r pieg\u0101des izmaksas ir daudz zem\u0101kas un kvalit\u0101te parasti ir augst\u0101ka. V\u0113l viens “viet\u0113j\u0101s” ra\u017eo\u0161anas priek\u0161roc\u012bba ir t\u0101, ka ce\u013cojums uz Eiropas \u0101rvalst\u012bm (piem\u0113ram, lai apskat\u012btu preces vai person\u012bgi iepaz\u012btos ar ra\u017eot\u0101jiem) ir l\u0113t\u0101ks un prasa maz\u0101k laika nek\u0101 ce\u013cojums uz \u0100ziju. At\u0161\u0137ir\u012bb\u0101 no t\u0101, ra\u017eo\u0161ana Eirop\u0101, pateicoties sa\u012bsin\u0101tajam pieg\u0101des ce\u013cam, ir ar\u012b ekolo\u0123iski ilgtsp\u0113j\u012bg\u0101ka \u2013 tas ir ar\u012b faktors, kas, izmantojot pareizo m\u0101rketingu, var p\u0101rv\u0113rsties liel\u0101k\u0101 p\u0101rdo\u0161an\u0101.<\/p>

Un ko dara pieg\u0101d\u0101t\u0101ji?<\/h2>

\u0160o jaut\u0101jumu atbild aktu\u0101ls Amazon p\u0113t\u012bjums no Pattern un Profitero, EMEA Amazon pieg\u0101d\u0101t\u0101ju aptauja<\/a>, kur\u0101 56 z\u012bmoli tiek jaut\u0101ti par izaicin\u0101jumiem un iesp\u0113j\u0101m Eirop\u0101 un Tuvajos Austrumos.<\/p>

Izce\u013cams ir tas, ka \u013coti daudzi z\u012bmoli p\u0101rdod caur vair\u0101kiem kan\u0101liem, piem\u0113ram, caur cit\u0101m e-komercijas platform\u0101m (48,2 procenti). No \u0161\u012bm platform\u0101m eBay ir popul\u0101r\u0101k\u0101 (39,3 procenti), bet ar\u012b Cdiscount nekl\u0101jas slikti (25,2 procenti).<\/p>

\"Daudzi<\/figure>

T\u0101pat interesanti ir pieg\u0101d\u0101t\u0101ju apmierin\u0101t\u012bbas l\u012bmenis ar tie\u0161saistes milzi. Maz\u0101k nek\u0101 puse (45 procenti) no vis\u0101m aptauj\u0101taj\u0101m pus\u0113m nor\u0101d\u012bja, ka vi\u0146u attiec\u012bbas ar Amazon ir “nedaudz pozit\u012bvas”. 25 procenti nor\u0101d\u012bja uz neitr\u0101l\u0101m attiec\u012bb\u0101m, un 25 procenti raksturoja savas attiec\u012bbas k\u0101 “nedaudz negat\u012bvas”.<\/p>

Iemesli \u0161im pietic\u012bgajam rezult\u0101tam ir probl\u0113mas ar cenu eroziju (59 procenti), p\u0101r\u0101k d\u0101rga un sare\u017e\u0123\u012bta lo\u0123istika no Amazon puses (85,2 procenti), p\u0101r\u0101k maz vietas noliktav\u0101s (66,1 procenti) un p\u0101rtraukumi pieg\u0101des \u0137\u0113d\u0113 (50 procenti).<\/p>

Iesp\u0113jams, ka n\u0101kamo gadu laik\u0101 da\u017ei pieg\u0101d\u0101t\u0101ji apsv\u0113rs hibr\u012bda strat\u0113\u0123ijas \u012bsteno\u0161anu un p\u0101rdos gan k\u0101 p\u0101rdev\u0113ji, gan k\u0101 pieg\u0101d\u0101t\u0101ji.<\/p>

Amazon p\u0113t\u012bjumi un statistika \u2013 secin\u0101jums<\/h2>

Amazon k\u0101 e-komercijas gigants p\u0113d\u0113jo gadu laik\u0101 ir ieguvis daudz klientu. J\u016bs k\u0101 p\u0101rdev\u0113js*e, protams, tie\u0161i g\u016bstat labumu no past\u0101v\u012bgi augo\u0161\u0101 klientu skaita. Tom\u0113r straujais pieaugums, protams, noz\u012bm\u0113 ar\u012b to, ka jums j\u0101c\u012bn\u0101s pret daudz liel\u0101ku konkurenci. Daudzi Amazon p\u0101rdev\u0113ji \u0161\u0101dos gad\u012bjumos pa\u013caujas uz programmat\u016bru.<\/p>

Pieg\u0101des \u0137\u0113\u017eu \u0161aur\u0101s vietas (\u012bpa\u0161i no \u0100zijas uz rietumiem) ir j\u016btamas kop\u0161 pand\u0113mijas s\u0101kuma, ta\u010du 2021. gada beig\u0101s t\u0101s sasniedza augst\u0101ko punktu, kas \u2013 vismaz Eirop\u0101 \u2013 v\u0113l nav mazin\u0101jies. Ilgtsp\u0113j\u012bga alternat\u012bva, kas k\u013c\u016bst arvien pievilc\u012bg\u0101ka V\u0101cijas e-komercijas p\u0101rdev\u0113jiem: ra\u017eot lok\u0101li.<\/p>

Amazon pieg\u0101d\u0101t\u0101ji \u0161obr\u012bd c\u012bn\u0101s ar l\u012bdz\u012bg\u0101m probl\u0113m\u0101m, izce\u013camas ir \u0161eit sare\u017e\u0123\u012bt\u0101 un d\u0101rg\u0101 Amazon lo\u0123istika, tr\u016bksto\u0161\u0101 noliktavu plat\u012bba, pieg\u0101des \u0137\u0113\u017eu \u0161aur\u0101s vietas un cenu erozija.<\/p>

<\/meta>Att\u0113lu atsauces att\u0113lu sec\u012bb\u0101: Abb. 1, 2, 3 un 6 @ marketplacepulse.com \/ Abb. 4 @ cbinsights.com \/ Abb. 5 @ fbx.freightos.com \/ Abb. 7 @ pattern.com; profitero.com<\/p>","protected":false},"excerpt":{"rendered":"

Tie\u0161saistes iepirk\u0161an\u0101s p\u0113d\u0113jo divu gadu laik\u0101 ir k\u013cuvusi par neat\u0146emamu da\u013cu no daudzu cilv\u0113ku ikdienas dz\u012bves. To pier\u0101da Amazon p\u0113t\u012bjumi un statistika, kas izstr\u0101d\u0101ta p\u0113c 2020. gada, un tas, protams, atspogu\u013cojas ar\u012b t\u0101du uz\u0146\u0113mumu k\u0101 Amazon, OTTO, eBay, Walmart u.c. pan\u0101kumos. Tom\u0113r Amazon \u0161aj\u0101 zi\u0146\u0101, sal\u012bdzinot ar citiem e-komercijas gigantiem, izce\u013cas k\u0101 skaidrs uzvar\u0113t\u0101js. \u0160aj\u0101<\/p>\n","protected":false},"author":6,"featured_media":18632,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1101],"tags":[],"class_list":["post-111459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-riki-amazon-pardevejiem"],"yoast_head":"\nAmazon: Statistika: P\u0113t\u012bjumi p\u0101rdev\u0113jiem<\/title>\n<meta name=\"description\" content=\"Amazon statistika un p\u0113t\u012bjumi: \u0160ie skait\u013ci un fakti pal\u012bdz jums veiksm\u012bgi p\u0101rdot Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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