{"id":111468,"date":"2020-01-28T15:30:00","date_gmt":"2020-01-28T15:30:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/"},"modified":"2020-01-28T15:30:00","modified_gmt":"2020-01-28T15:30:00","slug":"amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/","title":{"rendered":"Amazon SEO: t\u0101d\u0101 veid\u0101 j\u016bs optimiz\u0113jat savu sarakstu optim\u0101lai Amazon rangam"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-59001-identifier\">J\u016bs to, iesp\u0113jams, zin\u0101t: j\u016bs pied\u0101v\u0101jat lielisku produktu Amazon, ta\u010du, kad mekl\u0113jat Amazon, j\u016bsu saraksts nepar\u0101d\u0101s starp pirmajiem mekl\u0113\u0161anas rezult\u0101tiem. Slikt\u0101kaj\u0101 gad\u012bjum\u0101 j\u016bs pat neatrodaties 1. lap\u0101. T\u0101d\u0113j\u0101di iesp\u0113ja, ka \u0161is raksts tiks nopirkts, ir \u013coti maza. Jo kur\u0161 lietot\u0101js visp\u0101r skat\u0101s 2. lapu un t\u0101l\u0101k? Ar labu Amazon SEO optimiz\u0101ciju j\u016bs varat <em> <\/em>iz\u0161\u0137iro\u0161i uzlabot savu sarakstu un l\u012bdz ar to ar\u012b sava produkta rangus mekl\u0113\u0161anas rezult\u0101tos un varb\u016bt pat ie\u0146emt pirmo vietu. <\/p><p class=\"theme-wp-block gb-responsive-877522-identifier\">Tie\u0161i jaunpien\u0101c\u0113jiem tie\u0161saistes tirdzniec\u012bb\u0101 bie\u017ei ir daudz jaut\u0101jumu par Amazon SEO, uz kuriem tie\u0161saistes gigants pats sniedz vai nu nek\u0101das, vai tikai neskaidras atbildes. T\u0101p\u0113c m\u0113s esam r\u016bp\u012bgi izp\u0113t\u012bju\u0161i, k\u0101das pamatzin\u0101\u0161anas katram j\u0101apg\u016bst un k\u0101das darb\u012bbas Amazon b\u016btiski veicina saraksta optimiz\u0101ciju.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-165867-identifier\" id=\"was-ist-amazon-seo-2022\">Kas ir Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-990514-identifier\">\u201eSEO\u201c ir akron\u012bms <strong>S<\/strong>earch <strong>E<\/strong>ngine <strong>O<\/strong>ptimization un noz\u012bm\u0113 tekstu un t\u012bmek\u013ca viet\u0146u optimiz\u0101ciju ar <em> <\/em>m\u0113r\u0137i novietot t\u0101s mekl\u0113\u0161anas rezult\u0101tos, piem\u0113ram, Google vai Amazon, p\u0113c iesp\u0113jas augst\u0101k.<\/p><p class=\"theme-wp-block gb-responsive-480005-identifier\">Parasti ar SEO tiek dom\u0101ta optimiz\u0101cija Google. Tom\u0113r t\u012bmek\u013ca vietni var sagatavot ar\u012b cit\u0101m mekl\u0113t\u0101jprogramm\u0101m, piem\u0113ram, Amazon mekl\u0113\u0161anai. SEO \u0161eit galvenok\u0101rt veic tirgot\u0101ji, kuri v\u0113las palielin\u0101t sava saraksta redzam\u012bbu Amazon mekl\u0113\u0161anas lietot\u0101jiem. SEO attiecas tie\u0161i uz organisko rangojumu, t.i., uz neapmaks\u0101tiem mekl\u0113\u0161anas rezult\u0101tiem.<\/p><p class=\"theme-wp-block gb-responsive-279131-identifier\">Produkta redzam\u012bba vienm\u0113r ir relat\u012bva: atsl\u0113gv\u0101rds A var b\u016bt 1. viet\u0101, bet atsl\u0113gv\u0101rds B var visp\u0101r neb\u016bt. Jo iz\u0161\u0137iro\u0161a ir tas, k\u0101 mekl\u0113\u0161anas algoritms nov\u0113rt\u0113 saraksta atbilst\u012bbu attiec\u012bb\u0101 uz mekl\u0113juma piepras\u012bjumu. To nov\u0113rt\u0113, \u0146emot v\u0113r\u0101 da\u017e\u0101dus faktorus, piem\u0113ram, kuri atsl\u0113gv\u0101rdi par\u0101d\u0101s produkta nosaukum\u0101. Jo augst\u0101ka ir atbilst\u012bba, jo augst\u0101ka parasti ir ar\u012b pirk\u0161anas varb\u016bt\u012bba.<\/p><p class=\"theme-wp-block gb-responsive-353130-identifier\">Tas skaidri par\u0101da, cik svar\u012bgs ir Amazon SEO un novietojums p\u0113c iesp\u0113jas augst\u0101k, lai palielin\u0101tu klik\u0161\u0137u skaitu un pirk\u0161anas varb\u016bt\u012bbu <em> <\/em>uz saraksta. <\/p><p class=\"theme-wp-block gb-responsive-778368-identifier\"><\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-981509-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja l\u012bdz bestselleram &#8211; ar SELLERLOGIC.\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">S\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-17258-identifier\" id=\"wer-sollte-seine-amazon-seo-aufpolieren\">Kuram vajadz\u0113tu uzlabot savu Amazon SEO?<\/h2><p class=\"theme-wp-block gb-responsive-14775-identifier\">Kur\u0161 tirgojas e-komercijas giganta tirg\u016b, parasti saskaras ar div\u0101m produktu kategorij\u0101m: tirdzniec\u012bbas prec\u0113m vai Private Label. Kam\u0113r tirdzniec\u012bbas preces tiek p\u0101rdotas no tre\u0161aj\u0101m pus\u0113m un bie\u017ei ir z\u012bmola produkti, Private Label preces tiek tirgotas zem sava z\u012bmola. Tam ir b\u016btiska ietekme uz optim\u0101lo pieeju Amazon SEO jaut\u0101jumos. Jo saturu \u2013 piem\u0113ram, produkta nosaukumu vai aprakstu \u2013 parasti p\u0101rvalda z\u012bmola \u012bpa\u0161nieks.<\/p><p class=\"theme-wp-block gb-responsive-155865-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-526907-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-423839-identifier\"><strong>Kas ir Amazon saraksts?<\/strong><\/p><p class=\"theme-wp-block gb-responsive-639098-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon pasaul\u0113 saraksts apz\u012bm\u0113 produkta detaliz\u0113to lapu, kas darbojas k\u0101 ieraksts e-komercijas giganta pre\u010du katalog\u0101. Tur klienti var atrast visu nepiecie\u0161amo inform\u0101ciju, lai pie\u0146emtu pirk\u0161anas l\u0113mumu. Amazon saraksts sast\u0101v no noteiktiem elementiem, kurus saraksta \u012bpa\u0161nieks var aizpild\u012bt p\u0113c saviem ieskatiem:<\/span> <\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-925588-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-752375-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkta nosaukums<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-137425-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkta att\u0113ls(i)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-307113-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Z\u012bmols<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-990187-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkta cena<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-369389-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">aktualais p\u0101rdev\u0113js<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-875036-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">ja, citi pied\u0101v\u0101t\u0101ji<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-113477-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">ja, varianti vai papildu inform\u0101cija, piem\u0113ram, forma, kr\u0101sa, izm\u0113rs<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-410664-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Bullet Points (lv.: uzskait\u012bjuma punkti)<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-786186-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkta apraksts<\/span><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-81282-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Produkta inform\u0101cija, piem\u0113ram, izm\u0113ri, funkcijas, ASIN, lab\u0101ko p\u0101rdo\u0161anas vietu rangs utt.<\/span><\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-83438-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">T\u0101tad, saraksts ir lapa, uz kuru lietot\u0101js non\u0101k, kad vi\u0146\u0161 pirk\u0161anas proces\u0101 izv\u0113las un noklik\u0161\u0137ina uz produkta mekl\u0113\u0161anas rezult\u0101tu lap\u0101.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-564386-identifier\">Piem\u0113rs: J\u016bs k\u0101 p\u0101rdev\u0113js tirgojat mugursomas Amazon un pied\u0101v\u0101jat <a href=\"https:\/\/www.amazon.de\/Deuter-Speed-Lite-Rucksack-Cranberry-Maron\/dp\/B074D2DLKS\/ref=sr_1_1_sspa?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&amp;crid=TT74NJBEZAB1&amp;keywords=deuter%2Brucksack&amp;qid=1579863366&amp;sprefix=deuter%2Caps%2C177&amp;sr=8-1-spons&amp;spLa=ZW5jcnlwdGVkUXVhbGlmaWVyPUExM0JKRElUWVdUTUcxJmVuY3J5cHRlZElkPUEwMjgyODA4M0JZM0lFSkJFQVlHQSZlbmNyeXB0ZWRBZElkPUEwMzAyNDkyUVpKTVk1REpMUlFMJndpZGdldE5hbWU9c3BfYXRmJmFjdGlvbj1jbGlja1JlZGlyZWN0JmRvTm90TG9nQ2xpY2s9dHJ1ZQ&amp;th=1&amp;psc=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Speed Lite 12 no Deuter<\/a>. Tad z\u012bmola \u012bpa\u0161nieks redi\u0123\u0113 sarakstu, kam\u0113r j\u016bs savu pied\u0101v\u0101jumu, izmantojot EAN, vienk\u0101r\u0161i pievienojat jau eso\u0161ajai produkta lapai. Visi pied\u0101v\u0101jumi par to pa\u0161u produktu t\u0101tad tiek uzskait\u012bti zem vienas un t\u0101s pa\u0161as produkta lapas. Atsevi\u0161\u0137ie tirgot\u0101ji tad sacen\u0161as par dzelten\u0101 iepirkumu groza lauku, kas saucas Buy Box. Tirgot\u0101jiem nav ietekmes uz rangiem mekl\u0113\u0161anas rezult\u0101tos \u2013 un bie\u017ei vien vi\u0146iem j\u0101apmierin\u0101s ar slikti optimiz\u0113tu sarakstu.<\/p><p class=\"theme-wp-block gb-responsive-16275-identifier\">At\u0161\u0137ir\u012bgi priv\u0101tajam z\u012bmolam vai k\u0101 z\u012bmola \u012bpa\u0161niekam. \u0160eit tirgot\u0101jiem noteikti j\u0101nodarbojas ar rang\u0113\u0161anas faktoriem un akt\u012bvi j\u0101str\u0101d\u0101 pie sava Amazon SEO. Ar \u0161o zin\u0101\u0161anu pal\u012bdz\u012bbu p\u0101rdev\u0113ji var uzlabot sarakstus un, rezult\u0101t\u0101, ar augst\u0101ku rangu g\u016bt vair\u0101k p\u0101rdo\u0161anas un vair\u0101k ie\u0146\u0113mumu. Turpm\u0101k m\u0113s jums sniegsim padomus un trikus j\u016bsu Amazon SEO, lai j\u016bsu saraksts b\u016btu p\u0113c iesp\u0113jas optim\u0101l\u0101ks.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-513859-identifier\" id=\"tab-con-9\">SEO optimiz\u0101cija Amazon p\u0101rdev\u0113jiem: K\u0101 darbojas rangs Amazon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-940397-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg\" alt=\"\" class=\"wp-image-53513\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/07\/30111708\/amazon-seo-agentur.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-647654-identifier\">Amazon m\u0113r\u0137is vienm\u0113r ir p\u0101rdo\u0161ana. Jo tie\u0161saistes gigantam nav svar\u012bgi, vai p\u0101rdod vi\u0146\u0161 pats vai vi\u0146a tirgot\u0101ji. Amazon t\u0101 vai cit\u0101di pelna no katra veiksm\u012bga p\u0101rdo\u0161anas. Optimiz\u0101cijai tirgot\u0101ji var izmantot l\u012bdz\u012bgus meh\u0101nismus k\u0101 Google SEO. Tom\u0113r Amazon past\u0101v pavisam cita klienta mekl\u0113\u0161anas nodoma. Vi\u0146\u0161 v\u0113las atrast un ieg\u0101d\u0101ties produktus. T\u0101 k\u0101, at\u0161\u0137ir\u012bb\u0101 no fizisk\u0101s tirdzniec\u012bbas, vi\u0146\u0161 nevar tie\u0161i apskat\u012bt preces, produktu detaliz\u0113taj\u0101m lap\u0101m ir \u012bpa\u0161a noz\u012bme. \u0160eit atsl\u0113gv\u0101rds ir: atsl\u0113gv\u0101rdi! <a href=\"\/lv\/blog\/so-verbessern-sie-mit-dem-richtigen-amazon-keyword-tool-ihr-ranking\/\">Ar pareizo Amazon atsl\u0113gv\u0101rdu r\u012bku p\u0113t\u012bjums tiek veikts \u0101tri.<\/a> Jo algoritms vienm\u0113r jaut\u0101: Vai mekl\u0113\u0161anas rezult\u0101ts atbilst mekl\u0113\u0161anas piepras\u012bjumam?<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-750066-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-941670-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Ekskurs: Indirekti <strong>rang\u0113\u0161anas faktori<\/strong><\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-49254-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Ar sarakstu Amazon p\u0101rdev\u0113jiem ir efekt\u012bvs l\u012bdzeklis, k\u0101 uzlabot savu rangu mekl\u0113\u0161anas rezult\u0101tu sarakst\u0101, sauktaj\u0101 SERP. Tom\u0113r citus aspektus var ietekm\u0113t tikai netie\u0161i, izmantojot labu Amazon SEO. Tie ietver klik\u0161\u0137u caurlaid\u012bbas koeficientu (CTR), uztur\u0113\u0161an\u0101s laiku (Time on Page) un konversijas koeficientu (CR). Jo augst\u0101ki ir \u0161ie r\u0101d\u012bt\u0101ji, jo vair\u0101k algoritms pie\u0146em, ka mekl\u0113\u0161anas piepras\u012bjums ir apmierino\u0161i atbild\u0113ts. Kas savuk\u0101rt palielina iesp\u0113ju, ka ar\u012b n\u0101kamais mekl\u0113\u0161anas piepras\u012bjums par to pa\u0161u vai saist\u012btiem atsl\u0113gv\u0101rdiem tiks atbild\u0113ts l\u012bdz\u012bgi.<\/span><\/p><\/blockquote><p class=\"theme-wp-block gb-responsive-776811-identifier\">Laba Amazon SEO dz\u012bvo no pied\u0101v\u0101to inform\u0101ciju kvalit\u0101tes. T\u0101d\u0113j\u0101di t\u0101s palielina klik\u0161\u0137u caurlaid\u012bbas koeficientu un l\u012bdz ar to ar\u012b konversiju. Skaist\u0101 lieta: kam\u0113r Google rangs uzlabo\u0161ana var ilgt m\u0113ne\u0161us vai pat gadus, Amazon SEO gad\u012bjum\u0101 pirmie pan\u0101kumi var b\u016bt redzami jau p\u0113c da\u017e\u0101m min\u016bt\u0113m. Ja tas nav motiv\u0101cija s\u0101kt jau \u0161odien.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-938011-identifier\" id=\"wie-funktioniert-der-a9-algorithmus-von-amazon\">K\u0101 darbojas Amazon A9 algoritms?<\/h2><p class=\"theme-wp-block gb-responsive-317164-identifier\">Pirmk\u0101rt, ir svar\u012bgi iepaz\u012bties ar A9 darb\u012bbas principiem, kas ir algoritms, uz kura balst\u0101s mekl\u0113t\u0101jprogramma \u2013 ne maz\u0101k svar\u012bgi, jo tas var sniegt priek\u0161roc\u012bbas sal\u012bdzin\u0101jum\u0101 ar citiem tirgus tirgot\u0101jiem un kopum\u0101 novest pie vair\u0101k p\u0101rdo\u0161anas.<\/p><p class=\"theme-wp-block gb-responsive-342934-identifier\">Lai veiktu mekl\u0113\u0161anu, Amazon mekl\u0113t\u0101jprogramma nosaka, kuri produkti vislab\u0101k atbilst klienta mekl\u0113\u0161anas piepras\u012bjumam, un p\u0113c tam nov\u0113rt\u0113 rezult\u0101tus, pamatojoties uz produkta sniegumu klientiem.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-884215-identifier\" id=\"die-wichtigsten-faktoren-fur-den-a9-algorithmus\">Svar\u012bg\u0101kie rang\u0113\u0161anas faktori A9 algoritmam<\/h3><p class=\"theme-wp-block gb-responsive-149845-identifier\">A9 mekl\u0113\u0161anas algoritms balst\u0101s uz diviem pamatprincipiem: atbilst\u012bbu un sniegumu. Produkts ar augstu p\u0101rdo\u0161anas sniegumu mekl\u0113\u0161anas rezult\u0101tos Amazon, visticam\u0101k, ie\u0146ems augst\u0101ku vietu nek\u0101 produkts ar maz\u0101ku Amazon p\u0101rdo\u0161anu. T\u0101pat produkta lapa, kur\u0101 tiek izmantoti atsl\u0113gv\u0101rdi, kas atbilst klienta mekl\u0113\u0161anas piepras\u012bjumam, algoritma tiek nov\u0113rt\u0113ta k\u0101 atbilsto\u0161\u0101ka un, l\u012bdz ar to, visticam\u0101k, tiks novietota augst\u0101k.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-504342-identifier\" id=\"relevanz\">Atbilst\u012bba<\/h3><h4 class=\"theme-wp-block wp-block-heading gb-responsive-548879-identifier\" id=\"1-produkttitel\">#1: Produkta nosaukums<\/h4><p class=\"theme-wp-block gb-responsive-953319-identifier\">Attiec\u012bb\u0101 uz Amazon SEO nosaukums ir iz\u0161\u0137iro\u0161s. Nosaukum\u0101 j\u0101iek\u013cauj vissvar\u012bg\u0101kie atsl\u0113gv\u0101rdi, un tam j\u0101ietver tas, kas parasti b\u016btu uz produkta iepakojuma. Ide\u0101l\u0101 gad\u012bjum\u0101 z\u012bmola nosaukums ar\u012b b\u016btu iek\u013cauts nosaukum\u0101. Tas ir viens no pirmajiem elementiem, kas piesaista klienta uzman\u012bbu. V\u0113l pirms vi\u0146\u0161 visp\u0101r ir noklik\u0161\u0137in\u0101jis uz saraksta. T\u0101p\u0113c ir \u0101rk\u0101rt\u012bgi svar\u012bgi optimiz\u0113t nosaukumu Amazon, lai uzlabotu CTR. \u0160eit tirgot\u0101jiem j\u0101novieto vissvar\u012bg\u0101kais atsl\u0113gv\u0101rds s\u0101kum\u0101. P\u0113c tam j\u0101seko attiec\u012bgajai inform\u0101cijai, piem\u0113ram, z\u012bmola nosaukumam, unik\u0101lajiem p\u0101rdo\u0161anas punktiem un b\u016btiskaj\u0101m produkta \u012bpa\u0161\u012bb\u0101m. Jo vair\u0101k attiec\u012bgu atsl\u0113gv\u0101rdu var iek\u013caut, jo lab\u0101k.<\/p><div class=\"wp-block-image gb-responsive-614731-identifier\"><figure class=\"theme-wp-block alignright size-full is-resized\"><img decoding=\"async\" width=\"285\" height=\"495\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/01\/23140553\/amazon-seo-so-verbessern-sie-ihr-listing-im-produkttitel-heute.png\" alt=\"Amazon SEO: So verbessern Sie Ihr Listing \u2013 Gute Produkttitel erstellen.\" class=\"wp-image-17619\" style=\"width:177px;height:308px\"><\/figure><\/div><p class=\"theme-wp-block gb-responsive-152333-identifier\">Parasti Seller Central ir pieejami l\u012bdz 200 rakstz\u012bm\u0113m*, lai optimiz\u0113tu Amazon produkta nosaukumu. J\u0101izvirza jaut\u0101jums, k\u0101 to padar\u012bt p\u0113c iesp\u0113jas pievilc\u012bg\u0101ku un &#8220;klik\u0161\u0137in\u0101m\u0101ku&#8221; potenci\u0101lajam pirc\u0113jam. Tendence ir t\u0101da, ka \u012bs\u0101ki nosaukumi tiek vair\u0101k klik\u0161\u0137in\u0101ti nek\u0101 gar\u0101ki. Amazon iesaka maksim\u0101li 80 rakstz\u012bmes, bet atkar\u012bb\u0101 no m\u0113r\u0137auditorijas ar\u012b 120 l\u012bdz 150 rakstz\u012bmes var b\u016bt optim\u0101las. Taj\u0101 pa\u0161\u0101 laik\u0101 ir j\u0101atrod vieta ar\u012b attiec\u012bgajiem atsl\u0113gv\u0101rdiem. Atkar\u012bb\u0101 no produkta un kategorijas ide\u0101l\u0101 nosaukuma garums var at\u0161\u0137irties.<\/p><p class=\"theme-wp-block gb-responsive-886128-identifier\">Amazon ir ar\u012b <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GYTR6SYGFA5E3EQC?language=de_DE&amp;ref=efph_GYTR6SYGFA5E3EQC_cont_G200270100\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">savi noteikumi par<\/a> produkta nosaukumiem, kuros ir iek\u013cauti ar\u012b da\u017ei izsl\u0113g\u0161anas krit\u0113riji.<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809048-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-4048-identifier\">Nosaukumiem j\u0101atbilst j\u016bsu produktu kategorijas ieteiktajam garumam, ieskaitot atstarpes.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-284562-identifier\">Nosaukumos nedr\u012bkst iek\u013caut rekl\u0101mas teikumus, piem\u0113ram, &#8220;bezmaksas pieg\u0101de&#8221; vai &#8220;kvalit\u0101te garant\u0113ta&#8221;.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806767-identifier\">Nosaukumos nedr\u012bkst iek\u013caut rot\u0101jo\u0161us simbolus (piem\u0113ram: ~ ! * $ ? _ ~ { } # < > | * ; ^ \u00ac \u00a6).<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-474198-identifier\">Nosaukumiem j\u0101ietver inform\u0101cija, kas kalpo produkta identifik\u0101cijai, piem\u0113ram, &#8220;p\u0101rg\u0101jienu apavi&#8221; vai &#8220;lietussargs&#8221;.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-99386-identifier\">\u0160eit ir piem\u0113rs produkta nosaukumam no &#8220;Aksesu\u0101ru&#8221; kategorijas, kur\u0101 ir iek\u013cauti ar\u012b da\u017ei izsl\u0113g\u0161anas krit\u0113riji. Nosaukumiem j\u0101atbilst j\u016bsu produktu kategorijas ieteiktajam garumam, ieskaitot atstarpes&#8230;<\/p><p class=\"theme-wp-block gb-responsive-662148-identifier\">[Z\u012bmols] + [Noda\u013ca] + [Produkta nosaukums] + [Izm\u0113rs un kr\u0101sa] (produkiem ar vari\u0101cij\u0101m) +<meta charset=\"utf-8\"><\/meta>[Produkta apraksts]<\/p><p class=\"theme-wp-block gb-responsive-520488-identifier\">Piem\u0113rs: Ray-Ban + Unisex + Wayfarer + Lietussargs<\/p><p class=\"theme-wp-block gb-responsive-308029-identifier\"><\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-330874-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-571391-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">*<strong>Uzman\u012bbu par rakstz\u012bmju skaitu<\/strong>. At\u013cautais nosaukuma, uzskait\u012bjuma punktu utt. garums var at\u0161\u0137irties atkar\u012bb\u0101 no produkta kategorijas. Lai p\u0101rliecin\u0101tos, ka produkta apraksts un citi elementi tiek r\u0101d\u012bti un atrasti mekl\u0113\u0161an\u0101 bez probl\u0113m\u0101m, vislab\u0101k ir iev\u0113rot <a href=\"https:\/\/sellercentral.amazon.de\/gp\/help\/external\/help.html?itemID=200270100&amp;language=de_DE&amp;ref=efph_200270100_cont_41\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon stila vadl\u012bnijas<\/a>.<\/span><\/p><\/blockquote><h4 class=\"theme-wp-block wp-block-heading gb-responsive-631740-identifier\" id=\"2-bullet-points\">#2: Uzskait\u012bjuma punkti<\/h4><p class=\"theme-wp-block gb-responsive-448374-identifier\">Otraj\u0101 viet\u0101 Amazon SEO anal\u012bz\u0113 atrodas t\u0101 sauktie uzskait\u012bjuma punkti, kurus da\u017ereiz sauc ar\u012b par produkta atrib\u016btiem. Seller Central \u2013 sada\u013c\u0101 &#8220;Apraksts&#8221; \u2013 j\u016bs varat ievad\u012bt savu produktu uzskait\u012bjuma punktus. Tie tiek r\u0101d\u012bti zem nosaukuma un cenas k\u0101 uzskait\u012bjuma punkti. T\u0101d\u0113j\u0101di tie ir viens no pirmajiem elementiem, kas piesaista pirc\u0113ja uzman\u012bbu. \u0160o faktu nov\u0113rt\u0113 ar\u012b algoritms un uzskata uzskait\u012bjuma punktus par attiec\u012bgi svar\u012bgiem. T\u0101p\u0113c \u0161eit j\u0101iek\u013cauj vissvar\u012bg\u0101kie atsl\u0113gv\u0101rdi, kuriem produkta nosaukum\u0101 vairs nav vietas. J\u0101formul\u0113 prec\u012bzi un skaidri, nevis j\u0101raksta garas epistulas &#8211; pat ja atkar\u012bb\u0101 no kategorijas katram punktam ir at\u013cauts l\u012bdz 250 rakstz\u012bm\u0113m.<\/p><p class=\"theme-wp-block gb-responsive-903175-identifier\">Turkl\u0101t ir lietder\u012bgi izstr\u0101d\u0101t strat\u0113\u0123iju uzskait\u012bjuma punktiem kopum\u0101, nevis tikai vienam punktam. Pirmaj\u0101 viet\u0101 var\u0113tu b\u016bt \u012bss produkta kopsavilkums, kam seko apraksts par pieg\u0101d\u0101jamajiem piederumiem un produkta unik\u0101laj\u0101m iez\u012bm\u0113m. Visbeidzot, v\u0113l b\u016btu vieta cit\u0101m svar\u012bg\u0101m \u012bpa\u0161\u012bb\u0101m un konkr\u0113tam aicin\u0101jumam uz darb\u012bbu (CTA). T\u0101d\u0113j\u0101di ar uzskait\u012bjuma punktiem var att\u0113lot klienta pirk\u0161anas procesu.<\/p><p class=\"theme-wp-block gb-responsive-982528-identifier\">Uzskait\u012bjuma punktu jeb atrib\u016btu sec\u012bba A9 algoritmam nav noz\u012bmes, tom\u0113r jums j\u0101\u0146em v\u0113r\u0101, ka daudzi potenci\u0101lie klienti lasa tikai \u0161os uzskait\u012bjuma punktus un nevis turpina ritin\u0101t l\u012bdz produkta aprakstam. T\u0101p\u0113c veltiet laiku un r\u016bp\u012bgi izv\u0113lieties savus atsl\u0113gv\u0101rdus.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-268006-identifier\" id=\"3-produktbilder\">#3: Produkta att\u0113li<\/h4><p class=\"theme-wp-block gb-responsive-505279-identifier\">Ja j\u016bsu ranga ir pareizs, bet CTR ir v\u0101ja, jums vajadz\u0113tu uzman\u012bgi apskat\u012bt savus produkta att\u0113lus. Atsl\u0113gv\u0101rdus \u0161eit nevar iek\u013caut \u2013 tom\u0113r att\u0113li ir \u0101rk\u0101rt\u012bgi svar\u012bgi sarakstam un CTR. Jo pirmais att\u0113ls<meta charset=\"utf-8\"><\/meta>kop\u0101 ar nosaukumu tiek r\u0101d\u012bts mekl\u0113\u0161anas rezult\u0101tos un b\u016btiski nosaka, vai pirc\u0113js noklik\u0161\u0137in\u0101s uz j\u016bsu saraksta vai j\u016bsu konkurenta saraksta. Zema konversija t\u0101d\u0113j\u0101di nenoz\u012bm\u0113 oblig\u0101ti, ka t\u0101 ir saist\u012bta ar sliktu Amazon SEO.<\/p><p class=\"theme-wp-block gb-responsive-625715-identifier\">T\u0101p\u0113c jums noteikti j\u0101optimiz\u0113 produkta att\u0113li Amazon. Tie j\u0101veido p\u0113c iesp\u0113jas augst\u0101k\u0101 kvalit\u0101t\u0113 un vismaz 1000 x 1000 pikse\u013cu izm\u0113r\u0101. Lab\u0101k ir 1600 vai vair\u0101k pikse\u013cu, jo tad skat\u012bt\u0101js var izmantot popul\u0101ro palielin\u0101\u0161anas funkciju. 80 l\u012bdz 90 procenti att\u0113la j\u0101aiz\u0146em produktam. Ar se\u0161iem l\u012bdz asto\u0146iem att\u0113liem Full HD vai 1:1 form\u0101t\u0101 daudzi tirgot\u0101ji ir guvu\u0161i labus rezult\u0101tus.<\/p><p class=\"theme-wp-block gb-responsive-934685-identifier\">Pirms j\u016bs nol\u012bgstat profesion\u0101lu fotogr\u0101fu savam Amazon SEO, vispirms apskatiet <a href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">att\u0113lu pras\u012bbas, kuras nosaka Amazon<\/a>, \u012bpa\u0161i attiec\u012bb\u0101 uz galveno att\u0113lu. Tam oblig\u0101ti j\u0101b\u016bt kl\u0101t, pret\u0113j\u0101 gad\u012bjum\u0101 algoritms ignor\u0113s visu produktu. Turkl\u0101t tam j\u0101b\u016bt ar t\u012bru baltu fonu; logotipi, r\u0101mji, \u016bdensz\u012bmes, cenu z\u012bmes, pogas utt. nav at\u013cautas. Pa\u0161laik ir ar\u012b <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/t3n.de\/news\/amazon-ki-loesung-produktbilder-erstellung-1622341\/\">Amazon pa\u0161u KI r\u012bki att\u0113lu izveidei<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-450831-identifier\">P\u0113c tam sekojo\u0161ajos att\u0113los tirgot\u0101jiem ir vair\u0101k br\u012bv\u012bbas. T\u0101 k\u0101 pirmajam att\u0113lam j\u0101par\u0101da produkts kopum\u0101, ir lietder\u012bgi main\u012bt perspekt\u012bvu p\u0101r\u0113jos att\u0113los. \u0160eit varat izcelt produktu un par\u0101d\u012bt svar\u012bgas deta\u013cas. Izskaidrojo\u0161i teksti un da\u017e\u0101das kr\u0101su vari\u0101cijas ir \u0161eit \u012bpa\u0161i v\u0113lami. Ar\u012b video ir iesp\u0113jams \u2013 un tas papildus palielina uztur\u0113\u0161an\u0101s laiku produkta lap\u0101, kas savuk\u0101rt stiprina rangu.<\/p><h4 class=\"theme-wp-block wp-block-heading gb-responsive-134971-identifier\" id=\"4-produktbeschreibung\">#4: Produkta apraksts<\/h4><p class=\"theme-wp-block gb-responsive-76444-identifier\">Produkta apraksts nepieder pie svar\u012bg\u0101kajiem faktoriem. Tom\u0113r ir v\u0113rts optimiz\u0113t produkta aprakstu Amazon SEO ietvaros. Jo tas var b\u016bt iz\u0161\u0137iro\u0161ais faktors konversijas sv\u0101rst\u012bb\u0101s, kas neizl\u0113m\u012bgu klientu p\u0101rv\u0113r\u0161 par p\u0101rliecin\u0101tu pirc\u0113ju. Atbilsto\u0161\u0101 lauka izm\u0113rs Seller Central ir l\u012bdz 2000 rakstz\u012bm\u0113m. Turkl\u0101t Google indeks\u0113 ar\u012b Amazon produktu lapas, t\u0101p\u0113c produkta apraksts var veicin\u0101t liel\u0101ku apmekl\u0113jumu no \u0101r\u0113jiem avotiem.<\/p><p class=\"theme-wp-block gb-responsive-523756-identifier\">Ar\u012b \u0161eit tirgot\u0101jiem j\u0101iek\u013cauj papildu attiec\u012bgie atsl\u0113gv\u0101rdi. Tom\u0113r galven\u0101 uzman\u012bba j\u0101piev\u0113r\u0161 (p\u0101rdo\u0161anas psiholo\u0123iskajai) satura kvalit\u0101tei, inform\u0101cijas saturam klientam un optim\u0101lai las\u0101m\u012bbai. \u0160eit ietilpst, piem\u0113ram, pareizrakst\u012bba un gramatika, p\u0101rskat\u0101ma strukt\u016bra vai noz\u012bm\u012bgas starpvirsraksti.<br> Lai p\u0101rv\u0113rstu ar\u012b neizl\u0113m\u012bgus klientus par pirkumiem, produkta aprakst\u0101 j\u0101b\u016bt emocion\u0101lam piesk\u0101rienam. Tirgot\u0101ji var, piem\u0113ram, r\u012bkoties p\u0113c <a href=\"https:\/\/de.wikipedia.org\/wiki\/AIDA-Modell\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">AIDA mode\u013ca<\/a> un jaut\u0101t sev, k\u0101p\u0113c klientam b\u016btu interese tie\u0161i par \u0161o produktu. K\u0101 var\u0113tu produkta apraksts rad\u012bt konkr\u0113tu v\u0113lmi p\u0113c \u012bpa\u0161uma? Parasti tas vislab\u0101k izdodas, izmantojot tie\u0161u uzrunu un emocion\u0101li sagatavotus p\u0101rdo\u0161anas argumentus.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle gb-responsive-311815-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-106342-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><strong>Ekskurs: A+ saturs<\/strong><\/span><\/p><p class=\"theme-wp-block gb-responsive-452067-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Ar t\u0101 saukto <a href=\"\/lv\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ saturu<\/a> p\u0101rdev\u0113ji var papla\u0161in\u0101t produkta saraksta aprakstu no 2.000 l\u012bdz 7.000 rakstz\u012bm\u0113m. Papildu elementi, piem\u0113ram, att\u0113li un grafikas, ir ar\u012b iesp\u0113jami. Tas var b\u016bt piem\u0113rots, ja produkts ir \u013coti izskaidrojams, tam ir \u012bpa\u0161s dizains vai tas ietver \u012bpa\u0161as funkcijas. Pat no SEO viedok\u013ca ir da\u017eas priek\u0161roc\u012bbas. Lai gan Amazon neizp\u0113ta A+ saturu, tom\u0113r palielin\u0101t\u0101 konversijas likme var pozit\u012bvi ietekm\u0113t rangus. Atsl\u0113gv\u0101rdi, kuri cit\u0101di vairs nav vietas nosaukum\u0101, punktu sarakst\u0101, aprakst\u0101 vai aizmugur\u0113, var tikt iek\u013cauti \u0161eit. Jo at\u0161\u0137ir\u012bb\u0101 no Amazon, Google \u013coti labi re\u0123istr\u0113 papildu saturu. \u0160\u0101d\u0101 veid\u0101 Amazon ar A+ satura atsl\u0113gv\u0101rdu optimiz\u0101ciju var uzlabot organisko rangus Google.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-39268-identifier\" id=\"performance\">Performance<\/h3><p class=\"theme-wp-block gb-responsive-262861-identifier\">Lab\u0101kais saraksts neko nenoz\u012bm\u0113, ja j\u016bs k\u0101 tirgot\u0101js nesniedzat labu veiktsp\u0113ju. \u0160aj\u0101 gad\u012bjum\u0101 j\u016bs gr\u016bti var\u0113siet saglab\u0101t labu rangus ilg\u0101k\u0101 laika posm\u0101. T\u0101p\u0113c jums nekad nevajadz\u0113tu pa\u013cauties tikai uz Amazon SEO. Ar\u012b veiktsp\u0113jas faktori sp\u0113l\u0113 lielu lomu, un j\u016bsu klientu apkalpo\u0161anai j\u0101atbilst augstaj\u0101m pras\u012bb\u0101m e-komercijas platform\u0101.<\/p><p class=\"theme-wp-block gb-responsive-395587-identifier\"><meta charset=\"utf-8\"><\/meta>\u0160ie veiktsp\u0113jas faktori tiek m\u0113r\u012bti, piem\u0113ram, p\u0113c klik\u0161\u0137u likmes, konversijas likmes un p\u0101rdo\u0161anas apjoma. Kas vair\u0101k p\u0101rdod, tam ar saviem produktiem ir liel\u0101ka redzam\u012bba. Tas ir saprotams, jo daudzi p\u0101rdo\u0161anas apjomi ir vismaz r\u0101d\u012bt\u0101js virs vid\u0113j\u0101 kvalit\u0101tes un apmierin\u0101tu klientu. Un Amazon nekas nepat\u012bk vair\u0101k par apmierin\u0101tiem klientiem. K\u0101di punkti \u0161eit j\u0101\u0146em v\u0113r\u0101?<\/p><div class=\"theme-block-list\"><ol class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-326397-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-940994-identifier\"><strong>Produkta cena<\/strong>: Ne tikai algoritmam, bet ar\u012b klientam konkur\u0113tsp\u0113j\u012bga cena ir iz\u0161\u0137iro\u0161a. T\u0101p\u0113c <a href=\"\/lv\/blog\/amazon-repricing-strategies\/\">profesion\u0101la cenu optimiz\u0101cija<\/a> ir b\u016btiska.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-828641-identifier\"><strong>Produkta kvalit\u0101te:<\/strong> \u0160eit svar\u012bga ir ne tikai produkta kvalit\u0101te, bet ar\u012b produkta apraksta kvalit\u0101te. P\u0101rliecinieties, ka abi vienm\u0113r demonstr\u0113 augstu l\u012bmeni.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-800974-identifier\"><strong>Pieg\u0101d\u0101jam\u012bba<\/strong>: Ne Amazon, ne klienti nepat\u012bk, ja produkti nav pieejami. &#8220;\u0160obr\u012bd nav pieejams&#8221; t\u0101d\u0113\u013c nedr\u012bkst par\u0101d\u012bties j\u016bsu deta\u013cu lap\u0101.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-564702-identifier\"><strong>Transporta izmaksas<\/strong>: Vislab\u0101k, ja pieg\u0101de ir bez maksas \u2013 ja tas nav iesp\u0113jams, tad vismaz p\u0113c iesp\u0113jas l\u0113t\u0101k.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-588324-identifier\"><strong>Atbildes likme<\/strong>: Klientu piepras\u012bjumiem j\u0101atbild 24 stundu laik\u0101. Sliktu klientu apkalpo\u0161anu Amazon soda ar rangs zudumu vai pat <a href=\"\/lv\/blog\/wie-sie-vermeiden-dass-ihr-amazon-verkauferkonto-gesperrt-wird\/\">kontu blo\u0137\u0113\u0161anu<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-932179-identifier\"><strong>Bestseller rangs<\/strong>: Piev\u0113rsiet uzman\u012bbu, lai j\u016bsu produkts tiktu pie\u0161\u0137irts pareizajai kategorijai, lai var\u0113tu sasniegt bestseller rangu. \u0160is noteikti dos j\u016bsu rangam Push.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-993731-identifier\"><strong>Atsauksmes<\/strong>: J\u016bsu produktam j\u0101b\u016bt daudz\u0101m aktu\u0101l\u0101m atsauksm\u0113m ar augstu nov\u0113rt\u0113jumu no klientiem. Tom\u0113r uzmanieties no viltus atsauksm\u0113m.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-640980-identifier\"><strong>Tirgot\u0101ja nov\u0113rt\u0113jums<\/strong>: Ja jums k\u0101 tirgot\u0101jam nav labas veiktsp\u0113jas, tas lo\u0123iski negat\u012bvi ietekm\u0113 j\u016bsu sarakstu rangus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-956747-identifier\"><strong>Atgrie\u0161anas likme un s\u016bdz\u012bbas<\/strong>: Jo maz\u0101k, jo lab\u0101k.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-368465-identifier\"><strong>Politikas p\u0101rk\u0101pumi<\/strong>: Tik maz, cik iesp\u0113jams. Vislab\u0101k, ja j\u016bs visp\u0101r nesav\u0101cat nevienu.<\/li><\/ol><\/div><p class=\"theme-wp-block gb-responsive-142080-identifier\"><strong>Starp citu<\/strong>: Amazon ne\u0161\u0137iro p\u0101rdo\u0161anas apjomu, k\u0101 tas tika g\u016bts. Ar\u012b t\u0101di p\u0101rdo\u0161anas apjomi, kas rad\u012bti, izmantojot Amazon rekl\u0101mas vai \u0101r\u0113j\u0101s rekl\u0101mas, palielina produkta redzam\u012bbu. T\u0101p\u0113c tirgot\u0101jiem noteikti j\u0101iek\u013cauj PPC rekl\u0101mas programm\u0101 un, piem\u0113ram, j\u0101izvieto <a href=\"\/lv\/blog\/amazon-sponsored-products\/\">sponsor\u0113t\u0101s produktu rekl\u0101mas<\/a>.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-345908-identifier\" id=\"amazon-ranking-optimieren-das-backend\">Amazon rangs optimiz\u0101cija: Aizmugure<\/h2><p class=\"theme-wp-block gb-responsive-576863-identifier\">K\u0101 e-komercij\u0101 SEO priek\u0161 Google, ar\u012b Amazon mekl\u0113\u0161anai var optimiz\u0113t ne tikai frontend\u0101. Ar\u012b aizmugur\u0113 tirgot\u0101ji var iek\u013caut atsl\u0113gv\u0101rdus un t\u0101d\u0113j\u0101di nodot algoritmam inform\u0101ciju par to, kuri mekl\u0113\u0161anas termini attiec\u012bgais saraksts ir noz\u012bm\u012bgs.<\/p><p class=\"theme-wp-block gb-responsive-550624-identifier\">Lai optimiz\u0113tu Amazon aizmugures mekl\u0113\u0161anas terminus, tom\u0113r j\u0101\u0146em v\u0113r\u0101 da\u017ei aspekti. Piem\u0113ram, nedr\u012bkst p\u0101rsniegt maksim\u0101li at\u013cauto 249 rakstz\u012bmju skaitu. Lai ietaup\u012btu vietu, j\u0101izvair\u0101s no v\u0101rdu atk\u0101rtojumiem, bet saites izmanto\u0161ana ir laba ideja. T\u0101d\u0113j\u0101di var apvienot da\u017e\u0101das atsl\u0113gv\u0101rdu vari\u0101cijas.<\/p><p class=\"theme-wp-block gb-responsive-707124-identifier\">Tom\u0113r saites j\u0101izmanto ar apdomu, piem\u0113ram, vienm\u0113r, kad j\u0101aptver daudzi da\u017e\u0101di atsl\u0113gv\u0101rdi vai rakst\u012bbas varianti. <a href=\"\/lv\/blog\/amazon-backend-suchbegriffe\/\">Lasiet \u0161eit vair\u0101k par to, k\u0101 atrast, ievad\u012bt un optimiz\u0113t Amazon aizmugures mekl\u0113\u0161anas terminus<\/a>.<\/p><p class=\"theme-wp-block gb-responsive-922502-identifier\">\u0160eit v\u0113l da\u017ei padomi aizmugures mekl\u0113\u0161anas terminu izv\u0113lei:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-387856-identifier\"><li class=\"theme-wp-block gb-responsive-611688-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Atdaliet mekl\u0113\u0161anas terminus ar atstarp\u0113m.<\/li><li class=\"theme-wp-block gb-responsive-385245-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nepievienojiet produktu nosaukumus, piem\u0113ram, ASIN, savu z\u012bmolu vai citus z\u012bmolus mekl\u0113\u0161anas terminu lauk\u0101.<\/li><li class=\"theme-wp-block gb-responsive-578569-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izvairieties no apgalvojumiem, piem\u0113ram, &#8220;jauns&#8221; vai &#8220;tagad pied\u0101v\u0101jum\u0101&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-753781-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nelietojiet subjekt\u012bvus apgalvojumus, piem\u0113ram, &#8220;vislab\u0101kais&#8221; vai &#8220;p\u0101rsteidzo\u0161s&#8221;.<\/li><li class=\"theme-wp-block gb-responsive-228571-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Neatk\u0101rtojiet atsl\u0113gv\u0101rdus, tas nepadara produktu redzam\u0101ku.<\/li><li class=\"theme-wp-block gb-responsive-266504-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Palieciet zem noteikt\u0101 limita (V\u0101cij\u0101 250 baitus). Ja tas tiek p\u0101rsniegts, j\u016bsu ievade \u0161aj\u0101 lauk\u0101 vairs netiks indeks\u0113ta.<\/li><li class=\"theme-wp-block gb-responsive-856619-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Iek\u013caujiet sinon\u012bmus.<\/li><li class=\"theme-wp-block gb-responsive-271368-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nor\u0101diet rakst\u012bbas vari\u0101cijas, nevis nepareizu rakst\u012bbu.<\/li><li class=\"theme-wp-block gb-responsive-791584-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Nor\u0101diet sa\u012bsin\u0101jumus un alternat\u012bvos nosaukumus.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-737137-identifier\">Lielie un mazie burti \u0161eit nav noz\u012bm\u012bgi.<\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-844251-identifier\">Amazon SEO: Svar\u012bg\u0101kie rangs faktori vien\u0101 skat\u012bjum\u0101<\/h2><div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728000-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-835608-identifier\">Optimiz\u0113ts produkta nosaukums<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-226900-identifier\">Optimiz\u0113ti atrib\u016bti\/punktu saraksts<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-505090-identifier\">Atsl\u0113gv\u0101rdi produkta aprakst\u0101<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-163104-identifier\">Produkta cena<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-942110-identifier\">Aizmugures atsl\u0113gv\u0101rdi\/mekl\u0113\u0161anas termini Amazon p\u0101rdev\u0113ju centr\u0101<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-760772-identifier\">P\u0101rdo\u0161anas rangs un bestselleri<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-426775-identifier\">Tirgot\u0101ja veiktsp\u0113ja<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-774854-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-531238-identifier\">Atbildes likme<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-316517-identifier\">Tirgot\u0101ja nov\u0113rt\u0113jumi<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-291597-identifier\">Politikas p\u0101rk\u0101pumi<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-23068-identifier\">Atgrie\u0161anas likme<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-806644-identifier\">Klientu apmierin\u0101t\u012bba<\/li><\/ul><\/div><\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-662942-identifier\">Netie\u0161ie faktori<div class=\"theme-block-list\"><ul class=\"theme-wp-block wp-block-list desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-874372-identifier\"><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-448799-identifier\">Klik\u0161\u0137u likme un uztur\u0113\u0161an\u0101s laiks\/lauks lap\u0101<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-15593-identifier\">Konversijas un p\u0101rdo\u0161anas apjoms<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-495877-identifier\">Produkta att\u0113li<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-498521-identifier\">Produkta apraksts<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-728292-identifier\">A+ saturs<\/li><\/ul><\/div><\/li><\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-26751-identifier\" id=\"tab-con-4\">Secin\u0101jums: Labs saraksts prasa darbu<\/h2><figure class=\"theme-wp-block wp-block-image size-large is-resized gb-responsive-847406-identifier\"><img decoding=\"async\" width=\"844\" height=\"359\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg\" alt=\"Prasa darbu: Laba Amazon SEO\" class=\"wp-image-1795\" style=\"width:844px;height:359px\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-407x173.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo-768x327.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142909\/arbeit-amazon-seo.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-897243-identifier\">Pievilc\u012bgs un p\u0101rdo\u0161anu veicino\u0161s saraksts, kas Amazon p\u0113c iesp\u0113jas augst\u0101k rangojas, netiek izveidots vien\u0101 mirkl\u012b. Atsl\u0113gv\u0101rdi j\u0101izp\u0113ta un teksti j\u0101raksta, augstas iz\u0161\u0137irtsp\u0113jas att\u0113li j\u0101izveido un viss j\u0101ievada Seller Central. Pat p\u0113c tam produkts pats par sevi nep\u0101rdodas. Veiksmju kontrole un past\u0101v\u012bgas piel\u0101go\u0161anas aktu\u0101lajai tirgus situ\u0101cijai piepilda dar\u0101mo darbu sarakstu. Lai gan daudzi tirgot\u0101ji izmanto <a href=\"\/lv\/blog\/mit-diesen-6-amazon-analyse-tools-sparst-du-zeit-geld-und-nerven\/\">atbilsto\u0161u Amazon SEO r\u012bku<\/a> \u2013 darba apjoms tom\u0113r nav nenov\u0113rt\u0113jams.\u00a0<\/p><p class=\"theme-wp-block gb-responsive-403723-identifier\">Alternat\u012bva tirgot\u0101jiem tom\u0113r paliek gandr\u012bz nek\u0101. Kas nev\u0113las atteikties no \u013coti daudziem klientiem, ir spiests ar\u012b Amazon pied\u0101v\u0101t savas preces. Priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113jiem un z\u012bmolu \u012bpa\u0161niekiem ir iesp\u0113ja uz augsta ranga tikai tad, ja vi\u0146i optimiz\u0113 savus sarakstus. Tam pieder, piem\u0113ram, nosaukumi, Bullet Points un veiktsp\u0113ja. Kas nav laika, lai nodarbotos ar Amazon SEO, vajadz\u0113tu nol\u012bgt specializ\u0113tu Amazon SEO a\u0123ent\u016bru.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-289700-identifier\"><strong>Bie\u017ei uzdotie jaut\u0101jumi<\/strong><\/h3><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1613392812215\"><strong class=\"schema-faq-question\">Kas ir Amazon SEO? <strong>Kas ar \u201eSEO\u201c tiek dom\u0101ts?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ar \u201eAmazon SEO\u201c tiek saukta m\u0113r\u0137tiec\u012bga teksta, att\u0113lu utt. optimiz\u0101cija Amazon mekl\u0113\u0161anai. Parasti tas attiecas uz produktu detaliz\u0113t\u0101m lap\u0101m, kas tiek veidotas t\u0101, lai t\u0101s mekl\u0113\u0161anas rezult\u0101tos par noteiktu mekl\u0113\u0161anas v\u0101rdu par\u0101d\u012btos p\u0113c iesp\u0113jas augst\u0101k. Akron\u012bms var tikt iz\u0161\u0137irts k\u0101 Search Engine Optimization, latviski mekl\u0113t\u0101jprogrammu optimiz\u0101cija.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393118742\"><strong class=\"schema-faq-question\">Vai Amazon SEO jeb rang\u0113\u0161anas optimiz\u0101cija ir izdev\u012bga?<\/strong> <p class=\"schema-faq-answer\">\u012apa\u0161i priv\u0101tajiem z\u012bmoliem produktu lapas optimiz\u0101cija ir oblig\u0101ta. Parasti konkurence Amazon mekl\u0113\u0161an\u0101 attiec\u012bb\u0101 uz produktu ir \u013coti liela. Bez SEO ir gandr\u012bz neiesp\u0113jami, ka klienti \u0161o produktu atrad\u012bs starp daudziem citiem uzskait\u012btajiem priek\u0161metiem, jo \u200b\u200bgandr\u012bz neviens klients neskat\u0101s 2. lap\u0101 un t\u0101l\u0101k.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1613393325638\"><strong class=\"schema-faq-question\">K\u0101di faktori ir svar\u012bgi Amazon SEO?<\/strong> <p class=\"schema-faq-answer\">SEO Amazon darbojas l\u012bdz\u012bgi k\u0101 SEO Google. Klienta mekl\u0113\u0161anas v\u0101rds tiek sal\u012bdzin\u0101ts ar saturu produktu lap\u0101. Ja tur par\u0101d\u0101s pareizie atsl\u0113gv\u0101rdi, tas liecina par lapas atbilst\u012bbu \u0161ai mekl\u0113\u0161anas piepras\u012bjumam. T\u0101d\u0113\u013c atsl\u0113gv\u0101rdiem j\u0101par\u0101d\u0101s galvenok\u0101rt nosaukum\u0101, Bullet Points, backend un produktu aprakst\u0101. Citi svar\u012bgi faktori ir, piem\u0113ram, cena un tirgot\u0101ju veiktsp\u0113ja.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261287650\"><strong class=\"schema-faq-question\"><strong>Vai man nepiecie\u0161ama Amazon SEO a\u0123ent\u016bra?<\/strong><\/strong> <p class=\"schema-faq-answer\">N\u0113, SEO ir labi paveicams ar\u012b bez specializ\u0113tas a\u0123ent\u016bras. Tom\u0113r, ja nav pieredzes un j\u0101apg\u016bst pamati vai nav skaidrs, k\u0101 izskat\u0101s labs saturs, tad konsult\u0101cija var b\u016bt \u013coti izdev\u012bga.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261311214\"><strong class=\"schema-faq-question\"><strong>Kuri Amazon r\u012bki man nepiecie\u0161ami?<\/strong><\/strong> <p class=\"schema-faq-answer\">\u0160o jaut\u0101jumu visp\u0101r\u012bgi ir gr\u016bti atbild\u0113t. Tom\u0113r da\u017ei programmat\u016bras r\u012bki ir oblig\u0101ti: blakus Amazon atsl\u0113gv\u0101rdu r\u012bkam un <a href=\"\/lv\/blog\/mit-diesen-6-amazon-analyse-tools-sparst-du-zeit-geld-und-nerven\/\">Amazon anal\u012bzes r\u012bkam<\/a> tirgus p\u0101rdev\u0113jiem noteikti vajadz\u0113tu iepaz\u012bties ar t\u0113m\u0101m <a href=\"https:\/\/www.sellerlogic.com\/lv\/amazon-dynamic-repricing-tool\/\">Repricer<\/a>, pe\u013c\u0146as inform\u0101cijas paneli un FBA atl\u012bdz\u012bbu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1727261325947\"><strong class=\"schema-faq-question\"><strong>Vai rekl\u0101ma Amazon SEO ir svar\u012bga?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tie\u0161\u0101 ietekme uz SEO Amazon Advertising nav. Tom\u0113r m\u0101rketinga pas\u0101kumi ir j\u0113gpilni, jo tie uzlabo veiktsp\u0113ju (piem\u0113ram, CTR) un t\u0101d\u0113j\u0101di ar\u012b pied\u0101v\u0101juma redzam\u012bbu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1722344472305\"><strong class=\"schema-faq-question\"><strong>Vai Amazon SEO ir j\u0113gpilns?<\/strong><\/strong> <p class=\"schema-faq-answer\">J\u0101, noteikti. Bez saraksta optimiz\u0101cijas ir gr\u016bti sasniegt labu poz\u012bciju Amazon mekl\u0113\u0161an\u0101. T\u0101d\u0113\u013c ir \u012bpa\u0161i svar\u012bgi ies\u0101c\u0113jiem uzlabot savu SEO un nodro\u0161in\u0101t optimiz\u0113tus sarakstus. \u0160iem sarakstiem tad j\u0101b\u016bt uzraudz\u012btiem turpm\u0101kaj\u0101 SEO proces\u0101, izmantojot ranga\/atsl\u0113gv\u0101rdu monitoringu.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-976874-identifier has-small-font-size\">Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 akarawit \u2013 stock.adobe.com \/ \u00a9 mh.desing \u2013 stock.adobe.com \/ \u00a9 Rymden \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>J\u016bs to, iesp\u0113jams, zin\u0101t: j\u016bs pied\u0101v\u0101jat lielisku produktu Amazon, ta\u010du, kad mekl\u0113jat Amazon, j\u016bsu saraksts nepar\u0101d\u0101s starp pirmajiem mekl\u0113\u0161anas rezult\u0101tiem. Slikt\u0101kaj\u0101 gad\u012bjum\u0101 j\u016bs pat neatrodaties 1. lap\u0101. T\u0101d\u0113j\u0101di iesp\u0113ja, ka \u0161is raksts tiks nopirkts, ir \u013coti maza. Jo kur\u0161 lietot\u0101js visp\u0101r skat\u0101s 2. lapu un t\u0101l\u0101k? Ar labu Amazon SEO optimiz\u0101ciju j\u016bs varat iz\u0161\u0137iro\u0161i uzlabot<\/p>\n","protected":false},"author":3,"featured_media":53510,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1095],"tags":[],"class_list":["post-111468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-amazona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>P\u0101rdodiet vair\u0101k ar Amazon SEO: \u0160eit ir k\u0101<\/title>\n<meta name=\"description\" content=\"Palieliniet savu rangu ar Amazon SEO: \u0160eit ir tas, k\u0101 optimiz\u0113t savus sarakstus un \u0123ener\u0113t vair\u0101k p\u0101rdo\u0161anas.\" 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Kas ar \u201eSEO\u201c tiek dom\u0101ts?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Ar \u201eAmazon SEO\u201c tiek saukta m\u0113r\u0137tiec\u012bga teksta, att\u0113lu utt. optimiz\u0101cija Amazon mekl\u0113\u0161anai. Parasti tas attiecas uz produktu detaliz\u0113t\u0101m lap\u0101m, kas tiek veidotas t\u0101, lai t\u0101s mekl\u0113\u0161anas rezult\u0101tos par noteiktu mekl\u0113\u0161anas v\u0101rdu par\u0101d\u012btos p\u0113c iesp\u0113jas augst\u0101k. Akron\u012bms var tikt iz\u0161\u0137irts k\u0101 Search Engine Optimization, latviski mekl\u0113t\u0101jprogrammu optimiz\u0101cija.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/#faq-question-1613393118742","position":2,"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/#faq-question-1613393118742","name":"Vai Amazon SEO jeb rang\u0113\u0161anas optimiz\u0101cija ir izdev\u012bga?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u012apa\u0161i priv\u0101tajiem z\u012bmoliem produktu lapas optimiz\u0101cija ir oblig\u0101ta. Parasti konkurence Amazon mekl\u0113\u0161an\u0101 attiec\u012bb\u0101 uz produktu ir \u013coti liela. Bez SEO ir gandr\u012bz neiesp\u0113jami, ka klienti \u0161o produktu atrad\u012bs starp daudziem citiem uzskait\u012btajiem priek\u0161metiem, jo \u200b\u200bgandr\u012bz neviens klients neskat\u0101s 2. lap\u0101 un t\u0101l\u0101k.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/#faq-question-1613393325638","position":3,"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/#faq-question-1613393325638","name":"K\u0101di faktori ir svar\u012bgi Amazon SEO?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"SEO Amazon darbojas l\u012bdz\u012bgi k\u0101 SEO Google. Klienta mekl\u0113\u0161anas v\u0101rds tiek sal\u012bdzin\u0101ts ar saturu produktu lap\u0101. 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Tom\u0113r, ja nav pieredzes un j\u0101apg\u016bst pamati vai nav skaidrs, k\u0101 izskat\u0101s labs saturs, tad konsult\u0101cija var b\u016bt \u013coti izdev\u012bga.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/#faq-question-1727261311214","position":5,"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-seo-tada-veida-jus-optimizejat-savu-sarakstu-optimalai-amazon-rangam\/#faq-question-1727261311214","name":"Kuri Amazon r\u012bki man nepiecie\u0161ami?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"\u0160o jaut\u0101jumu visp\u0101r\u012bgi ir gr\u016bti atbild\u0113t. 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T\u0101d\u0113\u013c ir \u012bpa\u0161i svar\u012bgi ies\u0101c\u0113jiem uzlabot savu SEO un nodro\u0161in\u0101t optimiz\u0113tus sarakstus. \u0160iem sarakstiem tad j\u0101b\u016bt uzraudz\u012btiem turpm\u0101kaj\u0101 SEO proces\u0101, izmantojot ranga\/atsl\u0113gv\u0101rdu monitoringu.","inLanguage":"lv"},"inLanguage":"lv"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts\/111468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/comments?post=111468"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts\/111468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/media\/53510"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/media?parent=111468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/categories?post=111468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/tags?post=111468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}