{"id":111477,"date":"2022-01-11T07:14:00","date_gmt":"2022-01-11T07:14:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/"},"modified":"2022-01-11T07:14:00","modified_gmt":"2022-01-11T07:14:00","slug":"amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/","title":{"rendered":"Amazon sponsor\u0113tie z\u012bmoli: tas padara j\u016bsu z\u012bmolu izce\u013camies starp t\u016bksto\u0161iem!"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-220198-identifier\">Blakus klasiskaj\u0101m sponsor\u0113taj\u0101m produktu rekl\u0101m\u0101m Amazon rekl\u0101mas jumta zem\u0113 sl\u0113pjas ar\u012b sponsor\u0113t\u0101s z\u012bmolu rekl\u0101mas. At\u0161\u0137ir\u012bb\u0101 no daudz\u0101m cit\u0101m rekl\u0101mas form\u0101m, \u0161\u012b rekl\u0101mas forma neaprobe\u017eojas ar vienu produktu, bet izce\u013c visu z\u012bmolu. T\u0101p\u0113c nav p\u0101rsteigums, ka z\u012bmolu kampa\u0146a galvenok\u0101rt kalpo z\u012bmola atpaz\u012bstam\u012bbas palielin\u0101\u0161anai un t\u0101d\u0113j\u0101di j\u0101iek\u013cauj aug\u0161\u0113j\u0101 m\u0101rketinga piltuves da\u013c\u0101.<\/p><p class=\"theme-wp-block gb-responsive-423852-identifier\">Tom\u0113r ar labi izstr\u0101d\u0101tu Amazon sponsor\u0113to z\u012bmolu kampa\u0146u var segt ar\u012b dzi\u013c\u0101kas piltuves posmus \u2013 kas nav maz\u0101k saist\u012bts ar to \u013coti labu klik\u0161\u0137u likmi. K\u0101dus m\u0113r\u0137us sav\u0101 strat\u0113\u0123ij\u0101 tirgus p\u0101rdev\u0113ji var sasniegt ar \u0161o rekl\u0101mas form\u0101tu, m\u0113s noskaidrosim t\u0101l\u0101k tekst\u0101. Vispirms apl\u016bkosim, k\u0101 izskat\u0101s sponsor\u0113t\u0101s z\u012bmolu rekl\u0101mas, kur t\u0101s tiek r\u0101d\u012btas un k\u0101das pras\u012bbas tirgot\u0101jiem j\u0101izpilda, lai t\u0101s var\u0113tu izvietot.<\/p>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-715879-identifier\" id=\"was-sind-amazon-sponsored-brands-anzeigen\">Kas ir Amazon sponsor\u0113t\u0101s z\u012bmolu rekl\u0101mas?<\/h2><p class=\"theme-wp-block gb-responsive-456592-identifier\">Daudziem tie\u0161saistes tirgot\u0101jiem, kuri p\u0101rdod savu z\u012bmolu Amazon, ir probl\u0113ma: konkurence. Tas s\u0101kum\u0101 izklaus\u0101s ban\u0101li, jo konkurence past\u0101v visur. Tom\u0113r tie\u0161saist\u0113, \u012bpa\u0161i Amazon tirg\u016b, konkurence ir \u012bpa\u0161i sp\u0113c\u012bga. Tikai viena mekl\u0113\u0161anas rezult\u0101tu lapa ir noz\u012bm\u012bga katram mekl\u0113\u0161anas terminam, ko klienti ievada Amazon.de vai Amazon.com mekl\u0113\u0161anas lauk\u0101. Sal\u012bdzin\u0101jum\u0101 ar visu pied\u0101v\u0101jumu skaitu tur ir tikai da\u017eas vietas, kas ir arvien konkur\u0113tsp\u0113j\u012bg\u0101kas, jo augst\u0101k t\u0101s atrodas lap\u0101. C\u012bn\u012bties ar sava z\u012bmola produktu, lai tur nok\u013c\u016btu, nav viegli un var pras\u012bt daudz laika.<\/p><p class=\"theme-wp-block gb-responsive-774579-identifier\">Lai palielin\u0101tu atpaz\u012bstam\u012bbu un p\u0101rdo\u0161anu, rekl\u0101ma vienm\u0113r ir bijusi efekt\u012bvs l\u012bdzeklis, vai t\u0101 b\u016btu kliedzo\u0161s tirgot\u0101js zivju tirg\u016b, druk\u0101ta rekl\u0101ma av\u012bz\u0113 vai digit\u0101l\u0101 PPC rekl\u0101ma Amazon. P\u0101rdev\u0113ji, kuri v\u0113las izmantot sponsor\u0113t\u0101s z\u012bmolu rekl\u0101mas, var izv\u0113l\u0113ties no trim da\u017e\u0101d\u0101m rekl\u0101mas form\u0101m: produktu kolekcija, veikala izcel\u0161ana un video. Vi\u0146\u0101m vis\u0101m ir kop\u012bgs tas, ka t\u0101s darbojas, pamatojoties uz atsl\u0113gv\u0101rdu un produkta m\u0113r\u0137\u0113\u0161anu. Tas noz\u012bm\u0113, ka t\u0101s netiek izsniegtas nejau\u0161i, bet sa\u0146em vietu tikai noteiktu mekl\u0113\u0161anas terminu vai ASINs vai kategoriju gad\u012bjum\u0101. L\u012bdz tr\u012bs produktiem var tikt r\u0101d\u012bti (iz\u0146emot video rekl\u0101mas).<\/p><div class=\"wp-block-image gb-responsive-700350-identifier\"><figure class=\"theme-wp-block aligncenter size-full\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\"><img decoding=\"async\" width=\"2052\" height=\"1410\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png\" alt=\"Sponsored Brands on Amazon \u2013 popul\u0101rs rekl\u0101mas form\u0101ts\" class=\"wp-image-17814\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-407x280.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-768x528.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-844x580.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-1536x1055.png 1536w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon-2048x1407.png 2048w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/sponsored-brands-on-amazon.png 2052w\" sizes=\"(max-width: 2052px) 100vw, 2052px\" \/><\/a><figcaption class=\"wp-element-caption\">Att. 1<\/figcaption><\/figure><\/div><p class=\"theme-wp-block gb-responsive-851142-identifier\">\u0160is piem\u0113rs spilgti par\u0101da, k\u0101p\u0113c gan sponsor\u0113t\u0101s z\u012bmolu, gan sponsor\u0113t\u0101s produktu rekl\u0101mas darbojas tik labi: t\u0101s ir gr\u016bti at\u0161\u0137irt no organiskajiem mekl\u0113\u0161anas rezult\u0101tiem, ta\u010du tiek r\u0101d\u012btas pat pirms tiem.<\/p><p class=\"theme-wp-block gb-responsive-425808-identifier\">Turkl\u0101t Amazon tirg\u016b sponsor\u0113t\u0101s z\u012bmolu rekl\u0101mas nepar\u0101d\u0101s visur, bet ir pieejamas mekl\u0113\u0161anas rezult\u0101tu lap\u0101 virs, zem vai starp organiskajiem mekl\u0113\u0161anas rezult\u0101tiem. Noklik\u0161\u0137inot uz rekl\u0101mas, klients non\u0101k vai nu z\u012bmola Amazon veikal\u0101, t\u0101 apak\u0161lap\u0101 vai produkta detaliz\u0101cijas lap\u0101.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-419927-identifier\" id=\"produktkollektion-vs-store-spotlight-vs-video-anzeige-unterschiede-auf-einen-blick\">Produktu kolekcija vs. Veikala izcel\u0161ana vs. Video rekl\u0101ma: at\u0161\u0137ir\u012bbas p\u0101rskat\u0101<\/h3><p class=\"theme-wp-block gb-responsive-271995-identifier\">\u0160aj\u0101 tabul\u0101 skaidri par\u0101d\u012btas at\u0161\u0137ir\u012bbas attiec\u012bb\u0101 uz izvietojumu, nolai\u0161an\u0101s lap\u0101m utt. starp da\u017e\u0101dajiem form\u0101tiem:<\/p><figure class=\"theme-wp-block wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th>Produktu kolekcija<\/th><th>Veikala izcel\u0161ana<\/th><th>Video<\/th><\/tr><\/thead><tbody><tr><td><strong>Izvietojums mekl\u0113\u0161anas rezult\u0101tu lap\u0101<\/strong><\/td><td>Virs un zem mekl\u0113\u0161anas rezult\u0101tiem<\/td><td><meta charset=\"utf-8\"><\/meta>Virs un zem mekl\u0113\u0161anas rezult\u0101tiem<\/td><td><meta charset=\"utf-8\"><\/meta>Iek\u0161 mekl\u0113\u0161anas rezult\u0101tiem<\/td><\/tr><tr><td><strong>Iesp\u0113jam\u0101s nolai\u0161an\u0101s lapas<\/strong><\/td><td>Amazon veikals un t\u0101 apak\u0161lapas, produkta detaliz\u0101cijas lapa, individu\u0101la nolai\u0161an\u0101s lapa (piem\u0113ram, produktu saraksts)<\/td><td>Amazon veikals un t\u0101 apak\u0161lapas<\/td><td>Produkta deta\u013cas lapas<\/td><\/tr><tr><td><strong>Produktu skaits<\/strong><\/td><td>3<\/td><td>3<\/td><td>1<\/td><\/tr><tr><td><strong>Logo un z\u012bmola nosaukums<\/strong><\/td><td>ja<\/td><td>ja<\/td><td>n\u0113<\/td><\/tr><tr><td><strong>Individualiz\u0113jams?<\/strong><\/td><td>Produktu izv\u0113le un to sec\u012bba, virsraksts, att\u0113ls<\/td><td><meta charset=\"utf-8\"><\/meta>Veikalu izv\u0113le un to sec\u012bba, virsraksts, att\u0113ls<\/td><td>Tikai video iek\u0161ien\u0113<\/td><\/tr><tr><td><strong>Atsl\u0113gv\u0101rdu m\u0113r\u0137\u0113\u0161ana<\/strong><\/td><td>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><\/tr><tr><td><strong>Produktu m\u0113r\u0137\u0113\u0161ana<\/strong><\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><td><meta charset=\"utf-8\"><\/meta>ja<\/td><\/tr><\/tbody><\/table><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-839264-identifier\" id=\"produktkollektion-store-spotlight\">Produktu kolekcija un veikala izcel\u0161ana<\/h3><p class=\"theme-wp-block gb-responsive-534732-identifier\">Amazon\u0101 Sponsored Brands rekl\u0101mas form\u0101ti Produktu kolekcija un Veikala izcel\u0161ana praktiski neat\u0161\u0137iras viens no otra. Produktu kolekcija reklam\u0113 l\u012bdz tr\u012bs konkr\u0113tiem produktiem, kur izv\u0113li un sec\u012bbu var noteikt rekl\u0101mdev\u0113js. Savuk\u0101rt Spotlight reklam\u0113 tr\u012bs z\u012bmola veikalus, t\u0101tad praktiski kategoriju apak\u0161lapas z\u012bmola veikal\u0101. Attiec\u012bgi k\u0101 nos\u0113\u0161an\u0101s lapa kalpo reklam\u0113tais veikals. Ar klik\u0161\u0137i uz produktu kolekcijas klients parasti non\u0101k tie\u0161i uz reklam\u0113t\u0101 produkta lapu. Bet ar\u012b \u0161eit ir iesp\u0113jams pievienot veikala lapas vai pat individu\u0101las nos\u0113\u0161an\u0101s lapas.<\/p><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-711915-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-301093-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\"><meta charset=\"utf-8\"><strong>K\u0101p\u0113c ir v\u0113rts izveidot savu z\u012bmola veikalu?<\/strong><\/span><br><span style=\"font-size:0.8em\" class=\"has-font-size\">Z\u012bmola veikali ir noteikt\u0101 m\u0113r\u0101 Amazon tirgus skatlogi. \u0160eit z\u012bmoli var netrauc\u0113ti sevi prezent\u0113t, br\u012bvi no konkurences. Jo tikai \u0161eit konkurentiem nav iesp\u0113jas izvietot rekl\u0101mas. Turkl\u0101t z\u012bmola veikali pied\u0101v\u0101 klientam iepirk\u0161an\u0101s pieredzi, k\u0101du vi\u0146\u0161 citur Amazon neieg\u016bst: izp\u0113t\u012bt z\u012bmolus, p\u0101rl\u016bkot portfeli un atkl\u0101t da\u017e\u0101das kategorijas.<\/span><\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-795048-identifier\" id=\"video-anzeige\">Video rekl\u0101ma<\/h3><p class=\"theme-wp-block gb-responsive-302118-identifier\">Savuk\u0101rt ar video form\u0101ta rekl\u0101m\u0101m ir cit\u0101di. Lai gan t\u0101s tiek deklar\u0113tas k\u0101 z\u012bmola rekl\u0101mas, t\u0101s dr\u012bz\u0101k ir <a href=\"\/lv\/blog\/amazon-sponsored-products\/\">Sponsored Products Ad<\/a>. Jo Amazon Sponsored Brands video rekl\u0101mas reklam\u0113 vienu produktu, izmantojot blakus eso\u0161u video. K\u0101 nos\u0113\u0161an\u0101s lapa kalpo attiec\u012bg\u0101 produkta deta\u013cu lapa.<\/p><p class=\"theme-wp-block gb-responsive-965696-identifier\">T\u0101d\u0113j\u0101di video form\u0101ts noteikti ir visd\u0101rg\u0101kais veids starp Sponsored Brands rekl\u0101m\u0101m, jo kvalitat\u012bva video ra\u017eo\u0161ana prasa laiku un maks\u0101 naudu. Bet tas ir t\u0101 v\u0113rts: saska\u0146\u0101 ar Perpetua video rekl\u0101m\u0101m ir divreiz augst\u0101ka klik\u0161\u0137u likme sal\u012bdzin\u0101jum\u0101 ar cit\u0101m Sponsored Brands Amazon. RoAS (rekl\u0101mas izdevumu atdeve) vid\u0113ji ir par 28-43% augst\u0101ks. T\u0101d\u0113j\u0101di video form\u0101ts ir \u012bpa\u0161i piem\u0113rots, ja p\u0101rdev\u0113jiem jau ir video materi\u0101ls par produktu vai to ra\u017eotu citiem m\u0113r\u0137iem.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-441877-identifier\" id=\"amazon-sponsored-products-vs-sponsored-brands-gibt-s-da-einen-unterschied\">Amazon Sponsored Products pret Sponsored Brands: Vai tur ir at\u0161\u0137ir\u012bba?<\/h2><p class=\"theme-wp-block gb-responsive-993999-identifier\">J\u0101, t\u0101da ir. Ne tikai z\u012bmola rekl\u0101mas izskat\u0101s cit\u0101di, bet ar\u012b rekl\u0101mdev\u0113ji ir elast\u012bg\u0101ki to izstr\u0101d\u0113 un var piel\u0101got rekl\u0101mas, piem\u0113ram, mainot virsrakstu, izmantotos att\u0113lus vai nos\u0113\u0161an\u0101s lapu. At\u0161\u0137ir\u012bb\u0101 no Sponsored Products rekl\u0101m\u0101m ir iesp\u0113jams reklam\u0113t vair\u0101kus produktus vienlaikus un to dar\u012bt ar\u012b ar video pal\u012bdz\u012bbu.<\/p><p class=\"theme-wp-block gb-responsive-106567-identifier\">Ar\u012b rekl\u0101mas izvieto\u0161an\u0101 un anal\u012bz\u0113 ir da\u017eas at\u0161\u0137ir\u012bbas. Sponsored Products ir noteikt\u0101 m\u0113r\u0101 ieeja <a href=\"\/lv\/blog\/amazon-advertising\/\">Amazon rekl\u0101mas pasaul\u0113<\/a>, savuk\u0101rt Sponsored Brands rekl\u0101mas ir jau nedaudz progres\u012bv\u0101kas. T\u0101d\u0113\u013c autom\u0101tisku kampa\u0146u pie p\u0113d\u0113j\u0101m mekl\u0113t ir velt\u012bgi.<\/p><p class=\"theme-wp-block gb-responsive-398220-identifier\">Turkl\u0101t Sponsored Brands ir gar\u0101ks atrib\u016bcijas logs, kas ir 14 dienas. P\u0101rdo\u0161anas, kas tika inici\u0113tas ar rekl\u0101mu, ietver visus p\u0101rdo\u0161anas dar\u012bjumus no t\u0101 pa\u0161a z\u012bmola \u2013 nav svar\u012bgi, vai p\u0101rdo\u0161anu veic z\u012bmola \u012bpa\u0161nieks\/rekl\u0101mdev\u0113js, Amazon vai tre\u0161ais p\u0101rdev\u0113js. T\u0101d\u0113\u013c p\u0101rdev\u0113jiem nav nepiecie\u0161ama Buy Box Amazon, lai var\u0113tu izvietot Sponsored Brands rekl\u0101mu z\u012bmolam.<\/p><div class=\"wp-block-image gb-responsive-535947-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-large\"><img decoding=\"async\" width=\"844\" height=\"686\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png\" alt=\"Amazon Sponsored Brand: Video form\u0101ts un lab\u0101k\u0101s prakses sola augstas klik\u0161\u0137u likmes.\" class=\"wp-image-17821\" style=\"object-fit:cover\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-407x331.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-768x624.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices-844x686.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140542\/amazon-sponsored-brand-video-best-practices.png 1240w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><figcaption class=\"wp-element-caption\">Att. 2 | Avots: <a href=\"https:\/\/perpetua.io\/de\/blog-amazon-sponsored-brands-ads-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Perpetua.com<\/a><\/figcaption><\/figure><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-867010-identifier\" id=\"amazon-sponsored-brands-best-practices-fur-alle-formate\">Amazon Sponsored Brands: Lab\u0101k\u0101s prakses visiem form\u0101tiem<\/h2><p class=\"theme-wp-block gb-responsive-877348-identifier\">Da\u017ei aspekti labai kampa\u0146ai attiecas uz visiem Sponsored Brands veidiem. \u0160\u0101das lab\u0101k\u0101s prakses tirgot\u0101jiem noteikti j\u0101\u0146em v\u0113r\u0101:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-79070-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-347459-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Visiem izmantotajiem att\u0113liem un video j\u0101b\u016bt augstas kvalit\u0101tes.<\/li><li class=\"theme-wp-block gb-responsive-181067-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izveidojiet pievilc\u012bgu virsrakstu, kas satur aicin\u0101jumu uz r\u012bc\u012bbu, neuzspie\u017eot klientam.<\/li><li class=\"theme-wp-block gb-responsive-348776-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Veiciet A\/B testus, lai atrastu lab\u0101ko kombin\u0101ciju starp virsrakstu, att\u0113lu un produktu izv\u0113li.<\/li><li class=\"theme-wp-block gb-responsive-832246-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izmantojiet augstas kvalit\u0101tes <a href=\"\/lv\/blog\/brand-store-bei-amazon\/\">z\u012bmola veikalus<\/a>. Izveidojiet vai optimiz\u0113jiet to, ja nepiecie\u0161ams, vispirms.<\/li><li class=\"theme-wp-block gb-responsive-104426-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">M\u0113r\u0137\u0113\u0161ana z\u012bmola veikalos k\u0101 nos\u0113\u0161an\u0101s lap\u0101: \u0161eit ir ieteicams izvietot Amazon Sponsored Brands rekl\u0101mu vair\u0101k uz visp\u0101r\u0113jiem atsl\u0113gv\u0101rdiem, lai sasniegtu klientus, kuri v\u0113las p\u0101rl\u016bkot un v\u0113l nav konkr\u0113ta produkta pr\u0101t\u0101.<\/li><li class=\"theme-wp-block gb-responsive-958294-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Ja produkta deta\u013cu lapas tiek izmantotas k\u0101 nos\u0113\u0161an\u0101s lapa: \u0161aj\u0101 gad\u012bjum\u0101 atsl\u0113gv\u0101rdu izv\u0113lei j\u0101b\u016bt vair\u0101k specifiskai un j\u0101apraksta reklam\u0113tais produkts.<\/li><li class=\"theme-wp-block gb-responsive-213089-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Parasti ir izdev\u012bg\u0101k reklam\u0113t jau labi p\u0101rdodamus hitus, nevis v\u0101jus produktus. Reklam\u0113tajiem produktiem j\u0101b\u016bt Buy Box, pat ja tas nav nosac\u012bjums, un kopum\u0101 j\u0101b\u016bt konkur\u0113tsp\u0113j\u012bgiem (cena, atsauksmes utt.). P\u0113d\u0113jais parasti izriet no t\u0101, ka produkts ir bijis veiksm\u012bgs ar\u012b bez rekl\u0101mas.<\/li><li class=\"theme-wp-block gb-responsive-644002-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Video rekl\u0101mas nav t\u0113la kampa\u0146a. Turiet video \u012bsu un kodol\u012bgu, par\u0101diet produktu pirmaj\u0101s sekund\u0113s un \u0146emiet v\u0113r\u0101, ka video parasti tiek atska\u0146oti bez ska\u0146as (atsl\u0113gv\u0101rds: subtitri).<\/li><li class=\"theme-wp-block gb-responsive-144965-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">\u0145emiet v\u0113r\u0101, ka p\u0101rdo\u0161ana Amazon\u0101 tiek palielin\u0101ta ar Sponsored Brands rekl\u0101m\u0101m, un attiec\u012bgi papildiniet savu kr\u0101jumu. Ja nepiecie\u0161ams, apturiet rekl\u0101mas manu\u0101li.<\/li><\/ul><\/div><blockquote class=\"theme-wp-block wp-block-quote desktop-bg-style-circle xl-bg-style-circle lg-bg-style-circle md-bg-style-circle sm-bg-style-circle desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 desktop-gb-has-icon xl-gb-has-icon lg-gb-has-icon md-gb-has-icon sm-gb-has-icon gb-responsive-553771-identifier is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-745986-identifier\"><span style=\"font-size:0.8em\" class=\"has-font-size\">Amazon skaidri pied\u0101v\u0101 visus <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sponsored Brands specifik\u0101cijas<\/a>. To neiev\u0113ro\u0161ana b\u016btu laika un naudas iz\u0161\u0137ie\u0161ana, jo rekl\u0101mas, kas neatbilst specifik\u0101cij\u0101m, vienk\u0101r\u0161i tiek noraid\u012btas.<\/span><\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading gb-responsive-561013-identifier\" id=\"wissenswertes-uber-sponsored-brands-ads\">Noder\u012bga inform\u0101cija par Sponsored Brands rekl\u0101m\u0101m<\/h2><h3 class=\"theme-wp-block wp-block-heading gb-responsive-492931-identifier\" id=\"wer-kann-sponsored-brands-anzeigen-nutzen\">Kas var izmantot Sponsored Brands rekl\u0101mas?<\/h3><p class=\"theme-wp-block gb-responsive-945542-identifier\">Ne katrs p\u0101rdev\u0113js autom\u0101tiski ir ties\u012bgs izvietot Amazon Sponsored Brands rekl\u0101mas. Ir j\u0101izpilda da\u017e\u0101di krit\u0113riji:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-809402-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-575670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Rekl\u0101mdev\u0113jam j\u0101b\u016bt profesion\u0101lam p\u0101rdev\u0113ja kontam un <a href=\"https:\/\/brandservices.amazon.de\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon re\u0123istr\u0113tai z\u012bmolam<\/a> vai p\u0101rdo\u0161anas ties\u012bb\u0101m uz \u0161o z\u012bmolu. Kontam j\u0101b\u016bt akt\u012bvam un pozit\u012bvi nov\u0113rt\u0113tam, k\u0101 ar\u012b tam j\u0101b\u016bt ar der\u012bgu maks\u0101juma metodi.<\/li><li class=\"theme-wp-block gb-responsive-348433-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Kop\u0161 2021. gada septembra rekl\u0101mdev\u0113jiem j\u0101b\u016bt z\u012bmola logo. Tam j\u0101atbilst noteikt\u0101m <a href=\"https:\/\/advertising.amazon.com\/de-de\/resources\/ad-policy\/sponsored-ads-policies?ref_=a20m_us_wn_sb_020121_spcs_sap#brandlogo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pras\u012bb\u0101m<\/a>, piem\u0113ram, fons dr\u012bkst b\u016bt tikai balts vai caursp\u012bd\u012bgs.<\/li><li class=\"theme-wp-block gb-responsive-26477-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Turkl\u0101t z\u012bmolam j\u0101ietver vismaz tr\u012bs produkti.<\/li><li class=\"theme-wp-block gb-responsive-275514-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Reklam\u0113tajiem produktiem nedr\u012bkst b\u016bt aizliegti, un tiem j\u0101pieder pie pieejam\u0101s produktu kategorijas.<\/li><li class=\"theme-wp-block gb-responsive-166132-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Izmantoti produkti nav at\u013cauti.<\/li><li class=\"theme-wp-block gb-responsive-863119-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Vis\u0101m tirgus valsts adres\u0113m, kur\u0101 tiek izvietota rekl\u0101ma, j\u0101b\u016bt pieg\u0101d\u0101jam\u0101m.<\/li><\/ul><\/div><h3 class=\"theme-wp-block wp-block-heading gb-responsive-951558-identifier\" id=\"in-welcher-hohe-verursachen-sponsored-brands-auf-amazon-kosten\"><strong>Cik daudz izmaks\u0101 Sponsored Brands Amazon\u0101?<\/strong><\/h3><p class=\"theme-wp-block gb-responsive-691701-identifier\">Tirgus p\u0101rdev\u0113ji var viegli p\u0101rvietoties uz attiec\u012bgo sada\u013cu SellerCentral. Zem cilnes \u201eRekl\u0101ma\u201c atrodas kampa\u0146u p\u0101rvald\u012bba, kur var izveidot jaunu kampa\u0146u. Taj\u0101 j\u0101nor\u0101da ar\u012b kampa\u0146as nosaukums un kampa\u0146as veids \u2013 \u0161aj\u0101 gad\u012bjum\u0101 Sponsored Brands.<\/p><figure class=\"theme-wp-block wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/youtu.be\/Pm01XmWB8U8\n<\/div><\/figure><h3 class=\"theme-wp-block wp-block-heading gb-responsive-680477-identifier\" id=\"k\u0101di-ieguld\u012bjumi-pied\u0101v\u0101-amazon-sponsored-brand-kampa\u0146as\"><strong>K\u0101di ieguld\u012bjumi pied\u0101v\u0101 Amazon Sponsored Brand-kampa\u0146as?<\/strong><\/h3><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-499744-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-963600-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">T\u0101s palielina z\u012bmola redzam\u012bbu (Brand Awareness)<\/li><li class=\"theme-wp-block gb-responsive-502986-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">T\u0101s neman\u0101mi iek\u013caujas mekl\u0113\u0161anas rezult\u0101tu lap\u0101 un bie\u017ei vien netiek atpaz\u012btas k\u0101 rekl\u0101ma.<\/li><li class=\"theme-wp-block gb-responsive-515780-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">T\u0101d\u0113j\u0101di t\u0101s veicina efekt\u012bvu p\u0101rdo\u0161anas pieaugumu.<\/li><li class=\"theme-wp-block gb-responsive-612740-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Klienti uztver z\u012bmolu k\u0101 augstas kvalit\u0101tes.<\/li><li class=\"theme-wp-block gb-responsive-76838-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon Sponsored Brands rekl\u0101m\u0101m parasti ir lab\u0101ks RoAS nek\u0101, piem\u0113ram, Sponsored Products rekl\u0101m\u0101m.<\/li><li class=\"theme-wp-block gb-responsive-207599-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Var izmantot att\u0113lus un video, kas bie\u017ei vien v\u0113l vair\u0101k palielina veiktsp\u0113ju.<\/li><li class=\"theme-wp-block gb-responsive-867606-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">Amazon Sponsored Products un Sponsored Brands ir \u013coti l\u012bdz\u012bgi, ta\u010du p\u0113d\u0113jie \u013cauj augst\u0101ku individualiz\u0101cijas pak\u0101pi. T\u0101d\u0113j\u0101di var eksperiment\u0113t, lai noskaidrotu optim\u0101los iestat\u012bjumus.<\/li><\/ul><\/div>\t\t<h3 id=\"haufig-gestellte-fragen\" class=\"theme-wp-block theme-block-heading gb-responsive-378621-identifier h3\">\n\t\tCiti bie\u017ei uzdotie jaut\u0101jumi\t<\/h3>\n\n<div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1641395268977\"><strong class=\"schema-faq-question\"><strong>Kas ir Amazon Sponsored Brands rekl\u0101mas?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sponsored Brands rekl\u0101ma ir viena no trim <a href=\"\/lv\/blog\/amazon-ppc\/\">Amazon PPC rekl\u0101mas form\u0101m<\/a>. Ar to var reklam\u0113t gan z\u012bmola veikalus, veikala apak\u0161lapas, gan atsevi\u0161\u0137us produktus. L\u012bdz tr\u012bs nos\u0113\u0161an\u0101s lapas ir iesp\u0113jamas uz vienu rekl\u0101mu. Turkl\u0101t ir pieejamas z\u012bmolu rekl\u0101mas video form\u0101t\u0101.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395290882\"><strong class=\"schema-faq-question\"><strong>Kas ir Amazon Sponsored Brands video?<\/strong><\/strong> <p class=\"schema-faq-answer\">Papildus klasiskaj\u0101m form\u0101m ar saiti uz z\u012bmola veikalu vai uz produkta lapu, rekl\u0101mdev\u0113ji var izmantot ar\u012b video rekl\u0101m\u0101. Tad tiek reklam\u0113ts tikai viens produkts, kura deta\u013cu lapa kalpo k\u0101 nos\u0113\u0161an\u0101s lapa.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395305648\"><strong class=\"schema-faq-question\"><strong>Kur tiek r\u0101d\u012btas Amazon Sponsored Brands?<\/strong><\/strong> <p class=\"schema-faq-answer\">Sponsored Brands rekl\u0101m\u0101m ir da\u017e\u0101das izvieto\u0161anas iesp\u0113jas: t\u0101s tiek r\u0101d\u012btas pirms vai p\u0113c organiskajiem mekl\u0113\u0161anas rezult\u0101tiem mekl\u0113\u0161anas rezult\u0101tu lap\u0101. Video rekl\u0101mas tiek atska\u0146otas mekl\u0113\u0161anas rezult\u0101tu ietvaros.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395334239\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>Kas var ieg\u0101d\u0101ties Sponsored Brands rekl\u0101mas?<\/strong><\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\">Parasti jebkur\u0161 Amazon tirgot\u0101js, kuram pieder re\u0123istr\u0113ts z\u012bmols vai p\u0101rdo\u0161anas ties\u012bbas uz to, var izvietot \u0161\u0101das rekl\u0101mas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1641395351910\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"><strong>K\u0101d\u0101 apm\u0113r\u0101 Sponsored Brands Amazon rada izmaksas?<\/strong><\/strong> <p class=\"schema-faq-answer\">Visp\u0101r\u0113ju dienas bud\u017eetu \u0161eit nevar nor\u0101d\u012bt, jo Amazon apr\u0113\u0137ina Sponsored Brands rekl\u0101mas p\u0113c Pay per Click (PPC) principa. T\u0101tad, cik augstas ir faktisk\u0101s izmaksas par klik\u0161\u0137i (CPC), ir atkar\u012bgs no t\u0101, cik konkur\u0113ts ir atsl\u0113gv\u0101rds. Vienm\u0113r uzvar tas, kur\u0161 ir gatavs maks\u0101t visvair\u0101k par rekl\u0101mas vietu. T\u0101d\u0113j\u0101di var b\u016bt atsl\u0113gv\u0101rdi ar daudziem pied\u0101v\u0101t\u0101jiem, kas paaugstina cenu, un atsl\u0113gv\u0101rdi ar maz pied\u0101v\u0101t\u0101jiem, k\u0101d\u0113\u013c cena nepalielin\u0101s tik \u013coti.<\/p> <\/div><\/div><div style=\"height:20px\" aria-hidden=\"true\" class=\"theme-wp-block wp-block-spacer\"><\/div>\n<div class=\"theme-wp-block theme-wp-block wp-block-image gb-responsive-549042-identifier\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/auth.sellerlogic.com\/de\/site\/register\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png\" alt=\"SL Repricer_CTA\" class=\"wp-image-12739\" width=\"851\" height=\"302\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-407x145.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-768x273.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta-844x300.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/08\/23141121\/sellerlogic-repricing-cta.png 1500w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/><\/a><\/figure><\/div>\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-816531-identifier\" id=\"fazit-sponsored-brands-gehoren-in-jede-werbestrategie\">Secin\u0101jums: Sponsored Brands pieder katrai rekl\u0101mas strat\u0113\u0123ijai<\/h2><p class=\"theme-wp-block gb-responsive-160494-identifier\">Amazon Sponsored Brands rekl\u0101mas var b\u016bt vieni no pirmajiem rekl\u0101mas form\u0101tiem, ko tirgus p\u0101rdev\u0113ji izm\u0113\u0123ina \u2013 ta\u010du tas nenoz\u012bm\u0113, ka tie ar rekl\u0101mdev\u0113ja pieaugo\u0161o ekspert\u012bzi j\u0101izsl\u0113dz. Tie\u0161i pret\u0113ji! T\u0101s ne tikai palielina z\u012bmola redzam\u012bbu Amazon, bet ar\u012b var veicin\u0101t atsevi\u0161\u0137us produktus. Turkl\u0101t t\u0101m bie\u017ei ir lab\u0101ks RoAS nek\u0101 cit\u0101m PPC rekl\u0101m\u0101m.<\/p><p class=\"theme-wp-block gb-responsive-704127-identifier\">Tom\u0113r ir j\u0101\u0146em v\u0113r\u0101 da\u017ei aspekti: izmantotajiem att\u0113liem un video j\u0101b\u016bt augstas kvalit\u0101tes, un produktiem j\u0101atbilst Buy Box, lai dienas bud\u017eets galu gal\u0101 nen\u0101k par labu konkurencei. Tikai tad tie ir v\u0113rt\u012bga sast\u0101vda\u013ca visaptvero\u0161\u0101 strat\u0113\u0123ij\u0101.<\/p><p class=\"theme-wp-block gb-responsive-763119-identifier has-small-font-size\">Att\u0113lu atsauces att\u0113lu sec\u012bb\u0101: \u00a9 Kevin Carden \u2013 stock.adobe.com \/ Abb. 1 @ amazon.de \/ Abb. 2 @ perpetua.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Blakus klasiskaj\u0101m sponsor\u0113taj\u0101m produktu rekl\u0101m\u0101m Amazon rekl\u0101mas jumta zem\u0113 sl\u0113pjas ar\u012b sponsor\u0113t\u0101s z\u012bmolu rekl\u0101mas. At\u0161\u0137ir\u012bb\u0101 no daudz\u0101m cit\u0101m rekl\u0101mas form\u0101m, \u0161\u012b rekl\u0101mas forma neaprobe\u017eojas ar vienu produktu, bet izce\u013c visu z\u012bmolu. T\u0101p\u0113c nav p\u0101rsteigums, ka z\u012bmolu kampa\u0146a galvenok\u0101rt kalpo z\u012bmola atpaz\u012bstam\u012bbas palielin\u0101\u0161anai un t\u0101d\u0113j\u0101di j\u0101iek\u013cauj aug\u0161\u0113j\u0101 m\u0101rketinga piltuves da\u013c\u0101. Tom\u0113r ar labi izstr\u0101d\u0101tu Amazon sponsor\u0113to<\/p>\n","protected":false},"author":3,"featured_media":17807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1080],"tags":[],"class_list":["post-111477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reklamejiet-ar-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Advertising: K\u0101 Sponsored Brands izce\u013c j\u016bsu z\u012bmolu<\/title>\n<meta name=\"description\" content=\"Amazon Sponsored Brands rekl\u0101mas pal\u012bdz jums padar\u012bt j\u016bsu z\u012bmolu paz\u012bstam\u0101ku. Padariet savu z\u012bmolu spo\u017eu Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Advertising: K\u0101 Sponsored Brands izce\u013c j\u016bsu z\u012bmolu\" \/>\n<meta property=\"og:description\" content=\"Amazon Sponsored Brands rekl\u0101mas pal\u012bdz jums padar\u012bt j\u016bsu z\u012bmolu paz\u012bstam\u0101ku. Padariet savu z\u012bmolu spo\u017eu Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T07:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"844\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Amazon sponsor\u0113tie z\u012bmoli: tas padara j\u016bsu z\u012bmolu izce\u013camies starp t\u016bksto\u0161iem!\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/\"},\"wordCount\":2470,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"articleSection\":[\"Reklam\u0113jiet ar Amazon\"],\"inLanguage\":\"lv\"},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/\",\"name\":\"Amazon Advertising: K\u0101 Sponsored Brands izce\u013c j\u016bsu z\u012bmolu\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2022\/01\/23140543\/amazon-sponsored-brands-ads.jpeg\",\"datePublished\":\"2022-01-11T07:14:00+00:00\",\"description\":\"Amazon Sponsored Brands rekl\u0101mas pal\u012bdz jums padar\u012bt j\u016bsu z\u012bmolu paz\u012bstam\u0101ku. 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Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/author\/robinbals\/\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/#faq-question-1641395268977\",\"position\":1,\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-sponsoretie-zimoli-tas-padara-jusu-zimolu-izcelamies-starp-tukstosiem\/#faq-question-1641395268977\",\"name\":\"Kas ir Amazon Sponsored Brands rekl\u0101mas?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Sponsored Brands rekl\u0101ma ir viena no trim <a href=\\\"\/lv\/blog\/amazon-ppc\/\\\">Amazon PPC rekl\u0101mas form\u0101m<\/a>. Ar to var reklam\u0113t gan z\u012bmola veikalus, veikala apak\u0161lapas, gan atsevi\u0161\u0137us produktus. 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