{"id":111492,"date":"2022-12-13T06:21:00","date_gmt":"2022-12-13T06:21:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/logistikas-tendences-2023-gada-3-dala-sis-tris-attistibas-e-komercija-noteikti-janem-vera-tiessaistes-tirgotajiem\/"},"modified":"2022-12-13T06:21:00","modified_gmt":"2022-12-13T06:21:00","slug":"logistikas-tendences-2023-gada-3-dala-sis-tris-attistibas-e-komercija-noteikti-janem-vera-tiessaistes-tirgotajiem","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/logistikas-tendences-2023-gada-3-dala-sis-tris-attistibas-e-komercija-noteikti-janem-vera-tiessaistes-tirgotajiem\/","title":{"rendered":"Lo\u0123istikas tendences 2023. gad\u0101 (3. da\u013ca) \u2013 \u0161\u012bs tr\u012bs att\u012bst\u012bbas e-komercij\u0101 noteikti j\u0101\u0146em v\u0113r\u0101 tie\u0161saistes tirgot\u0101jiem"},"content":{"rendered":"

E-komercijai lo\u0123istika ir \u012bpa\u0161s izaicin\u0101jums. \u012apa\u0161i \u0146emot v\u0113r\u0101 past\u0101v\u012bgi augo\u0161o pas\u016bt\u012bjumu apjomu un neskait\u0101mos iepakojumus un galam\u0113r\u0137us, kas ar to saist\u012bti. Daudzi tirgot\u0101ji bie\u017ei sasniedz savus ierobe\u017eojumus ar iepakojumiem. Tom\u0113r lo\u0123istikas tendences 2023. gad\u0101 pied\u0101v\u0101 ar\u012b impulsus \u0161ai aizraujo\u0161ajai jomai, lai vienlaikus p\u0101rvald\u012btu iepakojumu pl\u016bsmu un veiksm\u012bgi \u0146emtu v\u0113r\u0101 svar\u012bgas t\u0113mas, piem\u0113ram, ilgtsp\u0113j\u012bbu. M\u016bsu tre\u0161aj\u0101 un p\u0113d\u0113j\u0101 da\u013c\u0101 par e-komercijas tendenc\u0113m 2023. gad\u0101 m\u0113s par\u0101d\u012bsim, uz ko piev\u0113rst uzman\u012bbu lo\u0123istik\u0101 n\u0101kamaj\u0101 gad\u0101 un k\u0101 to veiksm\u012bgi \u012bstenot.<\/p>\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Amazon-Trends\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tE-komercijas tendences (1. da\u013ca) \u2013 \u0161ie att\u012bst\u012bbas virzieni veido j\u016bsu E-komercijas strat\u0113\u0123ijas<\/a>\n\t\t\t<\/div>\n\t\t\t
Katru gadu par\u0101d\u0101s jauni tendences e-komercij\u0101. Neatkar\u012bgi no t\u0101, vai tas attiecas uz kr\u0101jumu piel\u0101go\u0161anu pieg\u0101des trauc\u0113jumu d\u0113\u013c, m\u0101ksl\u012bg\u0101 intelekta izmanto\u0161anu vai p\u0101reju no omnikan\u0101la uz multikan\u0101lu \u2013 e-komercijas ainava ir daudzveid\u012bgu att\u012bst\u012bbu ietekm\u0113…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"E-Commerce:\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tM\u0101rketinga tendences 2023 (2. da\u013ca) \u2013 \u0161ie \u010detri att\u012bst\u012bbas virzieni ir iz\u0161\u0137iro\u0161i veiksm\u012bgai m\u0101rketingam e-komercij\u0101<\/a>\n\t\t\t<\/div>\n\t\t\t
E-komercijas tendences 2023 ietekm\u0113 da\u017e\u0101das jomas tie\u0161saistes tirdzniec\u012bb\u0101. M\u016bsu p\u0113d\u0113j\u0101 ierakst\u0101 m\u0113s tuv\u0101k apl\u016bkoj\u0101m e-komercijas strat\u0113\u0123iju tendences. Tom\u0113r ar\u012b m\u0101rketing\u0101 rodas jaunas iesp\u0113jas, un jau zin\u0101mie kan\u0101li turpina ieg\u016bt noz\u012bmi. M\u0113s piev\u0113r\u0161am uzm…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Lo\u0123istikas tendences 2023. gad\u0101 \u2013 ilgtsp\u0113j\u012bba, pieg\u0101des veidi un atgrie\u0161anas process uzman\u012bbas centr\u0101<\/h2>

N\u0101kamaj\u0101 gad\u0101 e-komercij\u0101 ir tr\u012bs centr\u0101l\u0101s lo\u0123istikas tendences 2023. gad\u0101. Dro\u0161i vien liel\u0101kais temats ir ilgtsp\u0113j\u012bba. Bet ar\u012b tas, k\u0101 pieg\u0101des sasniedz klientus, k\u013c\u016bs par pan\u0101kumu krit\u0113riju tie\u0161saistes tirgot\u0101jiem arvien pieaugo\u0161\u0101 konkurenc\u0113. Visbeidzot, nozare ir noraiz\u0113jusies par l\u012bdzsvara mekl\u0113jumiem starp ilgtsp\u0113j\u012bbu un atgrie\u0161anu.<\/p>

1. Ilgtsp\u0113j\u012bba, soci\u0101l\u0101 atbild\u012bba un recommerce<\/h3>

Ilgtsp\u0113j\u012bba jau vair\u0101kus gadus ir aktu\u0101la t\u0113ma e-komercij\u0101<\/a>. Un tas notiek vair\u0101kos l\u012bme\u0146os. No vienas puses ekolo\u0123iski, no otras puses ekonomiski un soci\u0101li. Resursu pat\u0113ri\u0146\u0161 ir t\u0113ma, kas \u0161odien uztrauc klientus. Un, diem\u017e\u0113l, e-komercija bie\u017ei joproj\u0101m c\u012bn\u0101s ar sliktu t\u0113lu attiec\u012bb\u0101 uz ekolo\u0123isko ilgtsp\u0113j\u012bbu \u2013 \u012bpa\u0161i t\u0101d\u0101s nozar\u0113s k\u0101 ap\u0123\u0113rbs un elektronika. \u0160odien klienti ar\u012b piev\u0113r\u0161 liel\u0101ku uzman\u012bbu soci\u0101lajai un ekonomiskajai atbild\u012bbai, vismaz l\u012bdz noteiktai pak\u0101pei. \u012apa\u0161i ar lielajiem tirgot\u0101jiem klienti arvien vair\u0101k koncentr\u0113jas uz \u0161o aspektu.<\/p>

Bet pat k\u0101 mazam tirgot\u0101jam jums nevajadz\u0113tu vienk\u0101r\u0161i uzrakst\u012bt ilgtsp\u0113j\u012bbu sav\u0101 darba k\u0101rt\u012bb\u0101 uz pap\u012bra, bet att\u012bst\u012bt holistiskus ilgtsp\u0113j\u012bbas konceptus<\/a>: s\u0101kot no produktu kl\u0101sta (ilgtsp\u0113j\u012bgi ra\u017eoti produkti) l\u012bdz pieg\u0101dei un atgrie\u0161anas apstr\u0101dei (vair\u0101k par to 2. un 3. punkt\u0101) l\u012bdz darba apst\u0101k\u013ciem v\u0113rt\u012bbu \u0137\u0113d\u0113.<\/p>

K\u0101 tie\u0161saistes tirgot\u0101ji var k\u013c\u016bt ilgtsp\u0113j\u012bg\u0101ki pieg\u0101d\u0113, apkopo Micha Augstein, PARCEL.ONE dibin\u0101t\u0101js un izpilddirektors: “Tirgot\u0101ji var piel\u0101got vair\u0101kus faktorus pieg\u0101d\u0113, lai padar\u012btu to ilgtsp\u0113j\u012bg\u0101ku. S\u0101kot ar iepakojuma materi\u0101lu: \u0161eit vi\u0146iem ir iesp\u0113ja vair\u0101k pa\u013cauties uz ekolo\u0123isku kartonu vai izmantot atk\u0101rtoti lietojamus pieg\u0101des maisi\u0146us. \u0160os var atgriezt klienti bez maksas un tirgot\u0101js var tos atk\u0101rtoti izmantot. Bet pat aizpild\u012b\u0161anas materi\u0101ls var k\u013c\u016bt ilgtsp\u0113j\u012bg\u0101ks. Viet\u0101 burbu\u013cpl\u0113ves, kukur\u016bzas granulas ir piem\u0113rota alternat\u012bva. Pieg\u0101d\u0113 tirgot\u0101ji var ar\u012b pa\u013cauties uz optimiz\u0113tu mar\u0161rutu (t.i., ce\u013ca mekl\u0113\u0161anu), lai transporta mar\u0161ruti b\u016btu p\u0113c iesp\u0113jas videi draudz\u012bg\u0101ki.”<\/p>

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\u201cTirgot\u0101ji var piel\u0101got vair\u0101kus faktorus pieg\u0101d\u0113, lai padar\u012btu to ilgtsp\u0113j\u012bg\u0101ku. S\u0101kot ar iepakojuma materi\u0101lu. \u0160eit vi\u0146iem ir iesp\u0113ja vair\u0101k pa\u013cauties uz ekolo\u0123isku kartonu vai izmantot atk\u0101rtoti lietojamus pieg\u0101des maisi\u0146us. \u0160os var atgriezt klienti bez maksas un tirgot\u0101js var tos atk\u0101rtoti izmantot. Bet pat aizpild\u012b\u0161anas materi\u0101ls var k\u013c\u016bt ilgtsp\u0113j\u012bg\u0101ks. Viet\u0101 burbu\u013cpl\u0113ves, kukur\u016bzas granulas ir piem\u0113rota alternat\u012bva. Pieg\u0101d\u0113 tirgot\u0101ji var ar\u012b pa\u013cauties uz optimiz\u0113tu mar\u0161rutu, lai transporta mar\u0161ruti b\u016btu p\u0113c iesp\u0113jas videi draudz\u012bg\u0101ki.\u201d<\/span><\/p>\nMicha Augstein, PARCEL.ONE dibin\u0101t\u0101js un izpilddirektors<\/cite><\/blockquote>

V\u0113l viens punkts attiec\u012bb\u0101 uz ilgtsp\u0113j\u012bbu ir recommerce. Arvien vair\u0101k uz\u0146\u0113mumu p\u0101riet uz otrreiz\u0113ju ap\u0123\u0113rbu un elektronikas pied\u0101v\u0101\u0161anu \u2013 parasti ar liel\u0101kiem atlaid\u0113m. Ideja aiz t\u0101 ir vienk\u0101r\u0161a: tirgot\u0101ji r\u012bkojas ilgtsp\u0113j\u012bbas interes\u0113s, sniedzot klientiem iesp\u0113ju kop\u0101 saglab\u0101t resursus.<\/p>

Recommerce nav tikai tendence ap\u0123\u0113rbu un elektronikas jom\u0101, bet ir ar\u012b labi zin\u0101ma gr\u0101matu un multimediju segment\u0101. Tirgot\u0101ji, kas pied\u0101v\u0101 produktus \u0161aj\u0101s kategorij\u0101s, var piesaist\u012bt jaunas m\u0113r\u0137auditorijas ar recommerce, vienlaikus veicinot vidi, k\u0101 apstiprina Hagen Meischner, Shopify partneru vad\u012bt\u0101js: “Ilgtsp\u0113j\u012bbas noz\u012bme pat\u0113r\u0113t\u0101ju un z\u012bmolu vid\u016b turpin\u0101s pieaugt, un otrreiz\u0113ja p\u0101rdo\u0161ana sp\u0113l\u0113s arvien liel\u0101ku lomu \u0161aj\u0101 proces\u0101. Turkl\u0101t pat\u0113r\u0113t\u0101ju cenu jut\u012bba b\u016bs v\u0113l viens aspekts, kas pa\u0101trin\u0101s \u0161o tendenci.”<\/p>

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\u201cIlgtsp\u0113j\u012bbas noz\u012bme pat\u0113r\u0113t\u0101ju un z\u012bmolu vid\u016b turpin\u0101s pieaugt, un otrreiz\u0113ja p\u0101rdo\u0161ana sp\u0113l\u0113s arvien liel\u0101ku lomu \u0161aj\u0101 proces\u0101. Turkl\u0101t pat\u0113r\u0113t\u0101ju cenu jut\u012bba b\u016bs v\u0113l viens aspekts, kas pa\u0101trin\u0101s \u0161o tendenci.\u201d<\/span><\/p>\nHagen Meischner, Shopify partneru vad\u012bt\u0101js<\/cite><\/blockquote>

2. Pieg\u0101de uzman\u012bbas centr\u0101: iz\u0161\u0137iro\u0161s faktors klientu atgrie\u0161anai<\/h3>

\u012apa\u0161i 2022. gad\u0101 probl\u0113mas ar pieg\u0101des \u0137\u0113d\u0113m atk\u0101rtoti bija uzman\u012bbas centr\u0101 tirgot\u0101jiem un klientiem. COVID-19 pand\u0113mijas un Ukrainas kara d\u0113\u013c pieg\u0101des \u0137\u0113des ir un tuv\u0101kaj\u0101 laik\u0101 paliks \u013coti noslogotas. Tuk\u0161as plaukti noliktav\u0101s un fiziskajos mazumtirdzniec\u012bbas veikalos ir b\u016btisks trauc\u0113jums klientu pieredz\u0113. Veids, k\u0101d\u0101 preces tiek pieg\u0101d\u0101tas (vai var tikt pieg\u0101d\u0101tas), bie\u017ei nosaka, vai klienti atkal iepirksies veikal\u0101 vai n\u0113. Tom\u0113r \u0161obr\u012bd ir ap\u0161aub\u0101ms, k\u0101 pieg\u0101des laiki var tikt iev\u0113roti 2023. gad\u0101. Papildus proakt\u012bvai pl\u0101no\u0161anai lo\u0123istik\u0101, \u012bpa\u0161i attiec\u012bb\u0101 uz produktu pas\u016bt\u012b\u0161anu, tirgot\u0101jiem vajadz\u0113tu piev\u0113rst uzman\u012bbu alternat\u012bviem produktiem un \u012bpa\u0161i uzsvaru likt uz caurredzam\u012bbu klientu komunik\u0101cij\u0101. Tas b\u016bs iz\u0161\u0137iro\u0161i ne tikai pieg\u0101des \u0137\u0113\u017eu probl\u0113mu laik\u0101, bet ar\u012b paliks svar\u012bga t\u0113ma ar\u012b turpm\u0101k.<\/p>

K\u0101 min\u0113ts, ilgtsp\u0113j\u012bba sp\u0113l\u0113 arvien svar\u012bg\u0101ku lomu lo\u0123istik\u0101. Ilgtsp\u0113j\u012bgi iepakojuma materi\u0101li un optimiz\u0113ti pieg\u0101des mar\u0161ruti var pal\u012bdz\u0113t \u0161aj\u0101 zi\u0146\u0101. Tom\u0113r rodas ar\u012b jaut\u0101jums, ar kuriem partneruz\u0146\u0113mumiem tirgot\u0101ji v\u0113las sadarboties pieg\u0101d\u0113. Da\u017ei pakalpojumu sniedz\u0113ji jau pied\u0101v\u0101 mar\u0161ruta optimiz\u0101ciju vai ir apr\u012bkoju\u0161i savas flotes ar alternat\u012bviem dzin\u0113jiem.<\/p>

3. Kad tas neder \u2013 iz\u0161\u0137iro\u0161ais punkts atgrie\u0161an\u0101<\/h3>

Visbeidzot, att\u012bst\u012bba atgrie\u0161anas jom\u0101 b\u016bs lo\u0123istikas tendence 2023. gad\u0101. Ilgtsp\u0113j\u012bba ar\u012b \u0161eit sp\u0113l\u0113 centr\u0101lu lomu. Saska\u0146\u0101 ar Statista, 2020. gad\u0101 tika atgriezti 315 miljoni iepakojumu<\/a>. Ar pieaugo\u0161o pas\u016bt\u012bjumu skaitu pieaug ar\u012b atgrie\u0161anas skaits. Ilgtsp\u0113j\u012bbas zi\u0146\u0101, bet ar\u012b pieaugo\u0161o transporta izmaksu d\u0113\u013c tirgot\u0101jiem 2023. gad\u0101 b\u016bs j\u0101dom\u0101 par jauniem risin\u0101jumiem. Jau tagad bezmaksas atgrie\u0161ana vairs nav iesp\u0113jama da\u017e\u0101s uz\u0146\u0113mumos, k\u0101 nor\u0101da Micha Augstein: \u201cLab\u0101kie s\u016bt\u012bjumi, protams, ir tie, kas visp\u0101r nenoved pie atgrie\u0161anas \u2013 praks\u0113 tom\u0113r tas ir gr\u016bti \u012bstenojams. Tom\u0113r da\u017ei tirgot\u0101ji tagad bezmaksas atgrie\u0161anu padara par iz\u0146\u0113mumu, \u012bpa\u0161i kombin\u0101cij\u0101 ar uzlabotu produktu inform\u0101ciju.\u201d<\/p>

K\u0101 da\u013ca no holistiska ilgtsp\u0113j\u012bbas koncepta, \u0161is solis ir saprotams \u2013 ar\u012b no klientu puses. Tikai 36 procenti klientu uzskata, ka maks\u0101tas atgrie\u0161anas ir absol\u016bts tab\u016b<\/a>. Tom\u0113r tirgot\u0101jiem j\u0101nodro\u0161ina, ka atgrie\u0161anas izmaksas klientiem ir sapr\u0101t\u012bgas un process ir vienk\u0101r\u0161s un caurredzams, lai izvair\u012btos no m\u0101ksl\u012bgu \u0161\u0137\u0113r\u0161\u013cu rad\u012b\u0161anas pas\u016bt\u012bjumiem un t\u0101d\u0113j\u0101di konversij\u0101m. Pa\u0161reiz\u0113j\u0101 p\u0113t\u012bjum\u0101 \u201cE-Commerce Returns Study 2022<\/a>\u201d pat tiek par\u0101d\u012bts, ka klienti ir iev\u0113rojami gatav\u0101ki maks\u0101t par atgrie\u0161an\u0101m, ja pieg\u0101de turpce\u013c\u0101 ir bez maksas. T\u0101p\u0113c, k\u0101 tiek apstr\u0101d\u0101tas atgrie\u0161anas, ar\u012b ir atkar\u012bgs no kop\u0113j\u0101 pied\u0101v\u0101juma, ko tirgot\u0101ji sniedz saviem klientiem.<\/p>

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\u201cLab\u0101kie s\u016bt\u012bjumi, protams, ir tie, kas visp\u0101r nenoved pie atgrie\u0161anas \u2013 praks\u0113 tom\u0113r tas ir gr\u016bti \u012bstenojams. Tom\u0113r tirgot\u0101ji var samazin\u0101t savu atgrie\u0161anas l\u012bmeni. \u012apa\u0161i optimiz\u0113jot produktu inform\u0101ciju tie\u0161saistes veikal\u0101 un paaugstinot klientu apzi\u0146u par \u0161o t\u0113mu. Uzlabotu produktu inform\u0101ciju var sniegt ar\u012b, integr\u0113jot jaunas tehnolo\u0123ijas: \u0161eit ir atsl\u0113gv\u0101rdi virtu\u0101l\u0101 realit\u0101te un papla\u0161in\u0101t\u0101 realit\u0101te. Turkl\u0101t tirgot\u0101ji var caurredzami sazin\u0101ties par s\u016bt\u012bjuma un atgrie\u0161anas ekolo\u0123isko p\u0113du, t\u0101d\u0113j\u0101di sniedzot stimulu izvair\u012bties no atgrie\u0161an\u0101m. Visbeidzot, da\u017ei tirgot\u0101ji jau tagad bezmaksas atgrie\u0161anu padara par iz\u0146\u0113mumu, \u012bpa\u0161i kombin\u0101cij\u0101 ar uzlabotu produktu inform\u0101ciju.\u201d<\/span><\/p>\nMicha Augstein, PARCEL.ONE dibin\u0101t\u0101js un izpilddirektors<\/cite><\/blockquote>

Secin\u0101jums: Ilgtsp\u0113j\u012bba un vienm\u0113r\u012bgas pieg\u0101des lab\u0101kai klientu pieredzei<\/h2>

Lo\u0123istik\u0101, t\u0101pat k\u0101 2022. gad\u0101, viss b\u016bs saist\u012bts ar ilgtsp\u0113j\u012bbu un pieg\u0101des optimiz\u0101ciju. Klienti no tie\u0161saistes tirgot\u0101jiem sagaida ne maz\u0101k. Tie, kas v\u0113las b\u016bt e-komercijas priek\u0161gal\u0101 n\u0101kamaj\u0101 gad\u0101, nevar izvair\u012bties no savu lo\u0123istikas procesu nov\u0113rt\u0113\u0161anas un piel\u0101gojumiem atbilsto\u0161i apst\u0101k\u013ciem. Jo klienti sagaida izcilu klientu pieredzi un liel\u0101ku ekolo\u0123isko un soci\u0101lo atbild\u012bbu \u2013 un ne tikai pas\u016bt\u012b\u0161anas proces\u0101, bet vis\u0101 pieg\u0101des ce\u013c\u0101.<\/p>

Att\u0113lu atsauce: \u00a9 lumerb – stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

E-komercijai lo\u0123istika ir \u012bpa\u0161s izaicin\u0101jums. \u012apa\u0161i \u0146emot v\u0113r\u0101 past\u0101v\u012bgi augo\u0161o pas\u016bt\u012bjumu apjomu un neskait\u0101mos iepakojumus un galam\u0113r\u0137us, kas ar to saist\u012bti. Daudzi tirgot\u0101ji bie\u017ei sasniedz savus ierobe\u017eojumus ar iepakojumiem. Tom\u0113r lo\u0123istikas tendences 2023. gad\u0101 pied\u0101v\u0101 ar\u012b impulsus \u0161ai aizraujo\u0161ajai jomai, lai vienlaikus p\u0101rvald\u012btu iepakojumu pl\u016bsmu un veiksm\u012bgi \u0146emtu v\u0113r\u0101 svar\u012bgas t\u0113mas, piem\u0113ram, ilgtsp\u0113j\u012bbu. M\u016bsu tre\u0161aj\u0101<\/p>\n","protected":false},"author":3,"featured_media":23459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1089,1098],"tags":[],"class_list":["post-111492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-komercija-un-tiessaistes-mazumtirdznieciba","category-padomi-un-triki"],"yoast_head":"\nE-komercija: \u0160\u012bs lo\u0123istikas tendences n\u0101k 2025. gad\u0101!<\/title>\n<meta name=\"description\" content=\"Da\u017eas lo\u0123istikas tendences l\u012bdz 2025. gadam k\u013c\u016bs par past\u0101v\u012bg\u0101m sast\u0101vda\u013c\u0101m e-komercij\u0101: t\u0101p\u0113c pieg\u0101de un atgrie\u0161ana paliek iz\u0161\u0137iro\u0161ais punkts!\" \/>\n<meta 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