{"id":111495,"date":"2021-10-12T06:59:00","date_gmt":"2021-10-12T06:59:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/6-lielakas-amazon-fba-kludas-un-ka-pardeveji-var-veiksmigi-sanemt-kompensaciju\/"},"modified":"2021-10-12T06:59:00","modified_gmt":"2021-10-12T06:59:00","slug":"6-lielakas-amazon-fba-kludas-un-ka-pardeveji-var-veiksmigi-sanemt-kompensaciju","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/6-lielakas-amazon-fba-kludas-un-ka-pardeveji-var-veiksmigi-sanemt-kompensaciju\/","title":{"rendered":"6 liel\u0101k\u0101s Amazon FBA k\u013c\u016bdas un k\u0101 p\u0101rdev\u0113ji var veiksm\u012bgi sa\u0146emt kompens\u0101ciju."},"content":{"rendered":"

FBA pakalpojuma priek\u0161roc\u012bbas m\u0113s jau bie\u017ei esam piemin\u0113ju\u0161i, un pieredz\u0113ju\u0161i FBA tirgot\u0101ji zina, k\u0101 g\u016bt labumu no gandr\u012bz neierobe\u017eot\u0101 klientu skaita, ko pied\u0101v\u0101 tie\u0161saistes milzis. Tom\u0113r katru gadu t\u016bksto\u0161iem jaunu tirgus p\u0101rdev\u0113ju tiek izveidots Amazon bizness \u2013 no kuriem liel\u0101k\u0101 da\u013ca neizdz\u012bvos pat gadu. Amazon universs ne\u017e\u0113l\u012bgi soda FBA tirgot\u0101jus par k\u013c\u016bd\u0101m, jo konkurences spiediens ir milz\u012bgs. Laba zi\u0146a: tie\u0161i pirmaj\u0101 p\u0101rdo\u0161anas karjeras gad\u0101 liel\u0101k\u0101 da\u013ca ies\u0101c\u0113ju pie\u013cauj t\u0101s pa\u0161as k\u013c\u016bdas, un t\u0101s ir viegli nov\u0113rst. \u0160odien m\u0113s jums par\u0101d\u012bsim, uz ko j\u0101piev\u0113r\u0161 uzman\u012bba, lai izvair\u012btos no iesp\u0113jamiem FBA k\u013c\u016bd\u0101m.<\/p>

Top 6 liel\u0101k\u0101s Amazon FBA k\u013c\u016bdas<\/h2>

FBA k\u013c\u016bda Nr. 1: Maz zin\u0101\u0161anu, maz strat\u0113\u0123ijas, maz pl\u0101na<\/h3>

Ilgu laiku tas tika uzskat\u012bts par \u0101tri nopeln\u012btu naudu, uzs\u0101kot biznesu \u201eTie\u0161saistes tirdzniec\u012bba\u201d caur Amazon FBA<\/a>. Pa\u0161laik ir pla\u0161i zin\u0101ms, ka p\u0101rdo\u0161ana caur Amazon ir viss cits, tikai ne vienk\u0101r\u0161a, un prasa t\u0101das pa\u0161as komercprasmes k\u0101 jebkur\u0161 cits uz\u0146\u0113mums. Kl\u0101t n\u0101k, ka topo\u0161ajiem tirgot\u0101jiem ir j\u0101b\u016bt pamatzin\u0101\u0161an\u0101m par e-komerciju. K\u0101 darbojas Amazon? K\u0101 atrast veiksm\u012bgas preces? Kas ir tirgus anal\u012bze? K\u0101 izveidot tie\u0161saistes rekl\u0101mas?<\/p>

Amazon FBA nav piem\u0113rots ies\u0101c\u0113jiem, t\u0101p\u0113c nav ieteicams s\u0101kt bez dom\u0101\u0161anas. Vispirms ir ieteicams papla\u0161in\u0101t savas zin\u0101\u0161anas. Protams, neviens s\u0101kum\u0101 nevar zin\u0101t visu. Bet pamatiem j\u0101b\u016bt nostiprin\u0101tiem, lai j\u016bs var\u0113tu nov\u0113rt\u0113t, kuras darb\u012bbas varat paveikt pa\u0161i un kur jums nepiecie\u0161ama atbalsts, piem\u0113ram, no \u0101r\u0113jiem pakalpojumu sniedz\u0113jiem. Turkl\u0101t jums vajadz\u0113tu izstr\u0101d\u0101t pl\u0101nu un r\u012bkoties strat\u0113\u0123iski. \u0160aj\u0101 zi\u0146\u0101 jums var pal\u012bdz\u0113t \u0161is ce\u013cvedis: Gal\u012bg\u0101 Amazon FBA ce\u013cvedis: soli pa solim uz savu biznesu!<\/a><\/p>

FBA k\u013c\u016bda Nr. 2: Tr\u016bksto\u0161a tirgus anal\u012bze un izp\u0113te<\/h3>

Ar\u012b \u0161eit ir svar\u012bgi saglab\u0101t mieru. K\u0101da j\u0113ga ir tam, ja j\u016bs esat apguvis visu \u0161o zin\u0101\u0161anu un izstr\u0101d\u0101jis strat\u0113\u0123iju, bet tad neizdodas, jo esat velt\u012bjis p\u0101r\u0101k maz laika un r\u016bp\u012bbas detaliz\u0113tai tirgus anal\u012bzei vai, c\u012b\u0146as karstum\u0101, pas\u016bt\u012bjis l\u0113tu produktu liel\u0101 daudzum\u0101, ko neviens nev\u0113las pirkt?<\/p>

Jums j\u0101zina tirgus un j\u016bsu m\u0113r\u0137auditorija no galvas. Tikai tad j\u016bs b\u016bsiet sp\u0113j\u012bgs izlaist pareizo produktu optim\u0101l\u0101 veid\u0101. Kur\u0161 produkts ir ar lab\u0101m izredz\u0113m tikt p\u0101rdots (spoilers: parasti ne tas, kas jums pat\u012bk vislab\u0101k)? K\u0101diem j\u0101izskat\u0101s produktu att\u0113liem? Ko dara konkurence \u0161aj\u0101 nozar\u0113? K\u0101 ir veidota p\u0101rdo\u0161anas psiholo\u0123ijai atbilsto\u0161a produkta apraksts? Visi \u0161ie ir jaut\u0101jumi, ar kuriem jums b\u016bs j\u0101saskaras.<\/p>

FBA k\u013c\u016bda Nr. 3: Nav ieguld\u012bjumu, nav pre\u010du, nav rekl\u0101mas<\/h3>

J\u0101atz\u012bst, ka s\u0101kum\u0101 laiks nav tie\u0161i optim\u0101ls: bizness v\u0113l nenodro\u0161ina ie\u0146\u0113mumus, bet izdevumi ir daudz liel\u0101ki. Tom\u0113r: ieguld\u012bjumi ir nepiecie\u0161ami \u2013 jaun\u0101s prec\u0113s, rekl\u0101m\u0101, produktu att\u0113los, produktu sarakstos. Saraksts ir gar\u0161.<\/p>

Vienlaikus jums nevajadz\u0113tu akli izmest naudu pa logu. Vispirms \u0146emiet v\u0113r\u0101 k\u013c\u016bdas Nr. 1 un 2, un tad \u0137erieties pie naudas ieguld\u012b\u0161anas svar\u012bgaj\u0101s liet\u0101s. Ietaup\u012bt varat citur.<\/p>

FBA k\u013c\u016bda Nr. 4: Pal\u012bdz\u012bba nev\u0113lama<\/h3>

Nepiekritiet slazdam, kur\u0101 daudzi tirgus p\u0101rdev\u0113ji s\u0101kum\u0101 non\u0101k. J\u016bs v\u0113laties uzs\u0101kt, esat \u013coti motiv\u0113ts un viss j\u016bs dedz\u012bgi interes\u0113. Paties\u012bba ir t\u0101da: j\u016bsu dien\u0101 nav pietiekami daudz stundu, lai visu paveiktu vienatn\u0113. Jums nepiecie\u0161ama pal\u012bdz\u012bba, un j\u016bs nevarat vienlaikus apg\u016bt visus jomas.<\/p>

T\u0101p\u0113c akt\u012bvi p\u0101rdom\u0101jiet, kur j\u016bsu darba sp\u0113ks sniedz visliel\u0101ko labumu un kuras lietas v\u0113laties nodot citiem, vai nu a\u0123ent\u016brai, br\u012bvm\u0101ksliniekam vai programmat\u016brai. Da\u017ereiz ir ar\u012b noder\u012bgi apmain\u012bties pieredz\u0113 ar citiem Amazon FBA tirgot\u0101jiem. Jums pa\u0161am j\u0101ieg\u016bst pieredze, bet izst\u0101d\u0113s un tik\u0161an\u0101s reiz\u0113s j\u016bs sastapsiet domubiedrus, kuriem ir l\u012bdz\u012bgas probl\u0113mas k\u0101 jums.<\/p>

FBA k\u013c\u016bda Nr. 5: Nepietiekama cenu kalkul\u0101cija<\/h3>

Amazon\u0101 cena sp\u0113l\u0113 iz\u0161\u0137iro\u0161u lomu. P\u0101rsteidzo\u0161i, ka j\u016bs bie\u017ei varat noteikt augst\u0101ku produkta cenu tirg\u016b nek\u0101 citos port\u0101los, tom\u0113r sist\u0113m\u0101 algoritms nov\u0113rt\u0113, tostarp, balstoties uz cenu, cik labi j\u016bsu produktu saraksti tiek rangoti un vai j\u016bs ar savu pied\u0101v\u0101jumu ieg\u016bsiet Buy Box<\/a>.<\/p>

Konkur\u0113tsp\u0113j\u012bgas cenas t\u0101d\u0113j\u0101di konkr\u0113ti nosaka pan\u0101kumus un neveiksmes. T\u0101p\u0113c jums j\u0101seko l\u012bdzi tirgus situ\u0101cijai un attiec\u012bgi j\u0101piel\u0101go savu produktu cenas. Tam ir t\u0101 sauktie Repricer, kas jums atvieglo \u0161o gr\u016bto darbu. SELLERLOGIC Repricer Amazon optimiz\u0113 j\u016bsu cenas autom\u0101tiski visu diennakti un nodro\u0161ina, ka j\u016bs p\u0101rdodat savas preces nevis par zem\u0101ko, bet gan par visaugst\u0101ko cenu. Turkl\u0101t Repricer j\u016bsu viet\u0101 veic visu cenu kalkul\u0101ciju, pamatojoties uz j\u016bsu produktu izmaks\u0101m un v\u0113lamo pe\u013c\u0146u.<\/p>

FBA k\u013c\u016bda Nr. 6: Ignor\u0113t Amazon k\u013c\u016bdas<\/h3>

P\u0101rsteigums, ar\u012b e-komercijas gigants piedz\u012bvo neveiksmes. Tirgot\u0101ji, kas izmanto Fulfillment by Amazon, \u013cauj sav\u0101m prec\u0113m tikt pieg\u0101d\u0101t\u0101m uz Amazon noliktavu, kur t\u0101s uzglab\u0101jas, l\u012bdz tiek veikts pas\u016bt\u012bjums. P\u0113c tam tirdzniec\u012bbas platforma p\u0101r\u0146em pre\u010du izv\u0113li un iepako\u0161anu, pieg\u0101di, klientu apkalpo\u0161anu un atgrie\u0161anas p\u0101rvald\u012bbu. \u0160is process ir daudzveid\u012bgs un sare\u017e\u0123\u012bts. Tie\u0161i t\u0101p\u0113c var notikt, ka produkti tiek boj\u0101ti, paz\u016bd vai tirgot\u0101jam rodas citi zaud\u0113jumi.<\/p>

Par to jums k\u0101 produkta \u012bpa\u0161niekam pien\u0101kas kompens\u0101cija. Diem\u017e\u0113l Amazon liel\u0101kaj\u0101 da\u013c\u0101 gad\u012bjumu autom\u0101tiski neatgrie\u017e savas FBA k\u013c\u016bdas. T\u0101 k\u0101 anal\u012bze daudziem da\u017e\u0101diem FBA zi\u0146ojumiem ir milz\u012bgs darbs, daudzi tirgus p\u0101rdev\u0113ji vienk\u0101r\u0161i ignor\u0113, ka t\u0101d\u0113j\u0101di vi\u0146i zaud\u0113 diezgan daudz naudas. T\u0101p\u0113c m\u0113s v\u0113lamies nedaudz s\u012bk\u0101k piev\u0113rsties \u0161ai probl\u0113mai un diezgan vienk\u0101r\u0161ajai risin\u0101jumam, kas ne tikai nesamazin\u0101s j\u016bsu rentabilit\u0101ti, bet ar\u012b ne\u013caus jums praktiski ziedot jums pien\u0101ko\u0161os naudu Amazon.<\/p>

K\u0101di FBA k\u013c\u016bdas notiek Amazon FBA procesa laik\u0101?<\/h2>
\"Ar\u012b<\/figure>

Aptuveni galvenie un p\u0101rdev\u0113jam svar\u012bg\u0101kie k\u013c\u016bdas Amazon FBA proces\u0101 ir tr\u012bs da\u017e\u0101di avoti:<\/p>