{"id":111504,"date":"2025-03-17T11:18:57","date_gmt":"2025-03-17T11:18:57","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-pardosanas-maksas-ta-ir-cik-dargi-ir-tirgoties-tirgu\/"},"modified":"2025-03-17T11:18:57","modified_gmt":"2025-03-17T11:18:57","slug":"amazon-pardosanas-maksas-ta-ir-cik-dargi-ir-tirgoties-tirgu","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-pardosanas-maksas-ta-ir-cik-dargi-ir-tirgoties-tirgu\/","title":{"rendered":"Amazon p\u0101rdo\u0161anas maksas: t\u0101 ir, cik d\u0101rgi ir tirgoties tirg\u016b"},"content":{"rendered":"

Kam\u0113r, piem\u0113ram, sludin\u0101jumu platformas ir v\u0113rstas uz to, lai (ar\u012b) priv\u0101tpersonas var\u0113tu p\u0101rdot, Amazon koncentr\u0113jas uz profesion\u0101liem p\u0101rdev\u0113jiem, kuri komerci\u0101li tirgo preces tie\u0161saist\u0113, un attiec\u012bgi prasa maksu par tirgus izmanto\u0161anu. T\u0101d\u0113\u013c ir \u013coti svar\u012bgi, lai p\u0101rdev\u0113ji prec\u012bzi zin\u0101tu, k\u0101das ir p\u0101rdo\u0161anas maksas. Jo t\u0101s tie\u0161i ietekm\u0113 rentabilit\u0101ti un pe\u013c\u0146u<\/p>

Amazon pied\u0101v\u0101 p\u0101rdev\u0113jiem milz\u012bgu sasniedzam\u012bbu, ta\u010du platforma par \u0161o pakalpojumu prasa da\u017e\u0101das maksas \u2013 no p\u0101rdo\u0161anas komisij\u0101m l\u012bdz pieg\u0101des izmaks\u0101m un FBA (Fulfillment by Amazon) izpildes maks\u0101m. Atkar\u012bb\u0101 no produkta kategorijas un izv\u0113l\u0113t\u0101 p\u0101rdo\u0161anas mode\u013ca maksas var iev\u0113rojami at\u0161\u0137irties.<\/p>

Re\u0101las p\u0101rdo\u0161anas maksas \u0161aur\u0101 noz\u012bm\u0113 ir t\u0101s nodevas, kuras Amazon apr\u0113\u0137ina par katru p\u0101rdoto preci, pamatojoties uz kop\u0113jo cenu. \u0160aj\u0101 rakst\u0101 j\u016bs uzzin\u0101siet, k\u0101das p\u0101rdo\u0161anas maksas tiek piem\u0113rotas, k\u0101 t\u0101s tiek apr\u0113\u0137in\u0101tas un k\u0101das strat\u0113\u0123ijas var pal\u012bdz\u0113t optimiz\u0113t izmaksas<\/p>

Kas ir Amazon p\u0101rdo\u0161anas maksas?<\/h2>

P\u0101rdo\u0161anas maksas ir izmaksas, kuras p\u0101rdev\u0113jiem j\u0101maks\u0101 Amazon, lai pied\u0101v\u0101tu un p\u0101rdotu savus produktus tirg\u016b. No t\u0101m j\u0101no\u0161\u0137ir maksas, kas attiecas uz papildu pakalpojumiem, piem\u0113ram, p\u0101rdev\u0113ja kontu vai pieg\u0101di, ko nodro\u0161ina Amazon.<\/p>

\u0160\u012b p\u0101rdo\u0161anas komisija tiek apr\u0113\u0137in\u0101ta proporcion\u0101li, pamatojoties uz kop\u0113j\u0101m izmaks\u0101m par produkta p\u0101rdo\u0161anu, un t\u0101 var iev\u0113rojami at\u0161\u0137irties. Daudz\u0101s produktu kategorij\u0101s t\u0101 ir tikai 7 %, bet iesp\u0113jama ar\u012b 45 % (Amazon ier\u012b\u010du piederumiem). Tom\u0113r liel\u0101kaj\u0101 da\u013c\u0101 kategoriju t\u0101s sv\u0101rst\u0101s no 7 % l\u012bdz 15 %<\/p>

Gandr\u012bz vis\u0101s kategorij\u0101s tiek piem\u0113rota t\u0101 saucam\u0101 minim\u0101l\u0101 p\u0101rdo\u0161anas maksa, kas pa\u0161laik ir 0,30 eiro un tiek apr\u0113\u0137in\u0101ta par katru preci.<\/p>

Laba izpratne par \u0161\u012bm maks\u0101m ir b\u016btiska, lai apr\u0113\u0137in\u0101tu savu rentabilit\u0101ti un veiktu pamatotu cenu kalkul\u0101ciju. K\u0101das maksas tiek piem\u0113rotas, varat ar\u012b p\u0101rbaud\u012bt Amazon p\u0101rdo\u0161anas maksu kalkulator\u0101<\/a>.<\/p>

Amazon p\u0101rdo\u0161anas maksu apm\u0113rs p\u0113c produktu kategorij\u0101m<\/h3>
\"P\u0101rdodot<\/figure><\/div>

Visas p\u0101rdo\u0161anas maksas tiek apr\u0113\u0137in\u0101tas, pamatojoties uz kop\u0113jo p\u0101rdo\u0161anas cenu. \u0160\u012b ir summa, ko pirc\u0113js faktiski maks\u0101, un t\u0101 sast\u0101v no produkta cenas, pieg\u0101des izmaks\u0101m un jebk\u0101d\u0101m papildu izmaks\u0101m, piem\u0113ram, d\u0101vanu iepako\u0161anai.<\/p>

Kop\u0113j\u0101 p\u0101rdo\u0161anas cena = preces cena + pieg\u0101des izmaksas +, ja nepiecie\u0161ams, papildu izmaksas<\/span><\/p><\/blockquote>

Produkta kategorija<\/strong><\/td>Procentu\u0101l\u0101 p\u0101rdo\u0161anas maksa<\/strong><\/td>Minim\u0101l\u0101 p\u0101rdo\u0161anas maksa 0,30 \u20ac<\/strong><\/td><\/tr>
Piederumi Amazon ier\u012bc\u0113m (piem\u0113ram, Alexa)<\/td>45 %<\/td>j\u0101<\/td><\/tr>
Auto un motorsports<\/td>\u2022 15 % par kop\u0113j\u0101s p\u0101rdo\u0161anas cenas da\u013cu l\u012bdz 50,00 \u20ac
\u2022 9 % par kop\u0113j\u0101s p\u0101rdo\u0161anas cenas da\u013cu virs 50,00 \u20ac<\/td>		j\u0101<\/td><\/tr>
B\u0113rnu produkti<\/td>\u2022 8 % par produktiem ar kop\u0113jo p\u0101rdo\u0161anas cenu l\u012bdz 10,00 \u20ac
\u2022 15 % par produktiem ar kop\u0113jo p\u0101rdo\u0161anas cenu virs 10,00 \u20ac<\/td>		j\u0101<\/td><\/tr>
Ruksaki un rokassomas<\/td>15 %<\/td>j\u0101<\/td><\/tr>
Skaistumkop\u0161ana, aptieka un \u0137erme\u0146a kop\u0161ana<\/td>\u2022 8 % par produktiem ar kop\u0113jo p\u0101rdo\u0161anas cenu l\u012bdz 10,00 \u20ac
\u2022 15 % par produktiem ar kop\u0113jo p\u0101rdo\u0161anas cenu virs 10,00 \u20ac<\/td>		j\u0101<\/td><\/tr>
Alus, v\u012bns un stiprie dz\u0113rieni<\/td>10 %<\/td>j\u0101<\/td><\/tr>
Gr\u0101matas<\/td>\u2022 15 %
\u2022 Nosl\u0113guma maksa 1,01 \u20ac par katru p\u0101rdoto preci<\/td>		nein<\/td><\/tr>
Piederumi r\u016bpniec\u012bbai un zin\u0101tnei<\/td>15 %<\/td>j\u0101<\/td><\/tr>
Ap\u0123\u0113rbs un aksesu\u0101ri<\/td>\u2022 Produktiem no Prime sortimenta ar kop\u0113jo cenu virs 45 \u20ac: 15 % par produktiem ar kop\u0113jo cenu virs 15 \u20ac par kop\u0113j\u0101s cenas da\u013cu l\u012bdz 45 \u20ac un 7 % par kop\u0113j\u0101s cenas da\u013cu virs 45 \u20ac
\u2022 Produktiem no visiem sortimentiem ar kop\u0113jo cenu l\u012bdz 15 \u20ac: 8 %
\u2022 Produktiem no visiem sortimentiem ar kop\u0113jo cenu virs 15 \u20ac: 15 %<\/td>		j\u0101<\/td><\/tr>
Gatav\u0101s elektronikas piederumi un ener\u0123ijas apg\u0101des piederumi<\/td>12 %<\/td>j\u0101<\/td><\/tr>
Kompaktier\u012bces<\/td>15 %<\/td>j\u0101<\/td><\/tr>
Datori<\/td>7 %<\/td>ja<\/td><\/tr>
Elektronik<\/td>7 %<\/td>ja<\/td><\/tr>
Velosip\u0113du piederumi<\/td>8 %<\/td>ja<\/td><\/tr>
Elektronikas piederumi<\/td>\u2022 15 % par kop\u0113jo p\u0101rdo\u0161anas cenu l\u012bdz 100,00 \u20ac
\u2022 8 % par katru kop\u0113j\u0101s p\u0101rdo\u0161anas cenas da\u013cu virs 100,00 \u20ac<\/td>		ja<\/td><\/tr>
Brilles<\/td>15 %<\/td>ja<\/td><\/tr>
Apavi<\/td>15 %<\/td>ja<\/td><\/tr>
Ier\u012bces standarta izm\u0113r\u0101<\/td>7 %<\/td>ja<\/td><\/tr>
M\u0113beles<\/td>\u2022 15 % par kop\u0113jo p\u0101rdo\u0161anas cenu l\u012bdz 200,00 \u20ac
\u2022 10 % par katru kop\u0113j\u0101s p\u0101rdo\u0161anas cenas da\u013cu virs 200,00 \u20ac<\/td>		ja<\/td><\/tr>
P\u0101rtika un delikateses<\/td>\u2022 8 % par produktiem ar kop\u0113jo p\u0101rdo\u0161anas cenu l\u012bdz 10,00 \u20ac
\u2022 15 % par produktiem ar kop\u0113jo p\u0101rdo\u0161anas cenu virs 10,00 \u20ac<\/td>		nein<\/td><\/tr>
Rokdarbi<\/td>12 %<\/td>ja<\/td><\/tr>
M\u0101jsaimniec\u012bba un virtuve<\/td>15 %<\/td>ja<\/td><\/tr>
Rotaslietas<\/td>\u2022 20 % par kop\u0113jo p\u0101rdo\u0161anas cenu l\u012bdz 250,00 \u20ac
\u2022 5 % par katru kop\u0113j\u0101s p\u0101rdo\u0161anas cenas da\u013cu virs 250,00 \u20ac<\/td>		ja<\/td><\/tr>
D\u0101rzs<\/td>15 %<\/td>ja<\/td><\/tr>
Kofri, mugursomas un somas<\/td>15 %<\/td>ja<\/td><\/tr>
Matra\u010di<\/td>15 %<\/td>ja<\/td><\/tr>
M\u016bzika, video un DVD<\/td>\u2022 15 %
\u2022 Un nosl\u0113guma maksa 0,81 \u20ac par p\u0101rdoto preci<\/td>		ja<\/td><\/tr>
M\u016bzikas instrumenti un DJ apr\u012bkojums, k\u0101 ar\u012b AV ra\u017eo\u0161ana<\/td>12 %<\/td>nein<\/td><\/tr>
Biroja piederumi<\/td>15 %<\/td>ja<\/td><\/tr>
M\u0101jdz\u012bvnieku preces<\/td>15 %<\/td>ja<\/td><\/tr>
Programmat\u016bra<\/td>\u2022 15 %
\u2022 Un nosl\u0113guma maksa \u20ac0.81 par p\u0101rdoto preci<\/td>		n\u0113<\/td><\/tr>
Sports un br\u012bv\u0101 laika pavad\u012b\u0161ana<\/td>15 %<\/td>j\u0101<\/td><\/tr>
Riepas<\/td>7 %<\/td>j\u0101<\/td><\/tr>
R\u012bki un b\u016bvmateri\u0101li<\/td>13 %<\/td>j\u0101<\/td><\/tr>
Rota\u013clietas<\/td>15 %<\/td>j\u0101<\/td><\/tr>
Videosp\u0113les un piederumi<\/td>\u2022 15 %
\u2022 Un nosl\u0113guma maksa \u20ac0.81 par p\u0101rdoto preci<\/td>		n\u0113<\/td><\/tr>
Videosp\u0113\u013cu konsoles<\/td>\u2022 8 %
\u2022 Un nosl\u0113guma maksa \u20ac0.81 par p\u0101rdoto preci<\/td>		n\u0113<\/td><\/tr>
Pulkste\u0146i<\/td>\u2022 15 % par kop\u0113j\u0101 p\u0101rdo\u0161anas cena l\u012bdz 250,00 \u20ac
\u2022 5 % par katru kop\u0113j\u0101 p\u0101rdo\u0161anas cena virs 250,00 \u20ac<\/td>		j\u0101<\/td><\/tr>
Citi produkti<\/td>15 %<\/td>j\u0101<\/td><\/tr><\/tbody><\/table><\/figure>

Papildu maksas, izmantojot Amazon FBA<\/h2>

Pieg\u0101de caur Amazon (FBA<\/a>) ir tirdzniec\u012bbas platformas m\u0101jas piepild\u012b\u0161anas programma. P\u0101rdev\u0113ji var pievienot \u0161o opciju, ja vi\u0146i v\u0113las nodot uzglab\u0101\u0161anu, piepild\u012b\u0161anu, pieg\u0101di un klientu apkalpo\u0161anu vai atgrie\u0161anas p\u0101rvald\u012bbu Amazon. Tas, protams, rada papildu izmaksas, vienlaikus p\u0101rdev\u0113jiem nav j\u0101nodro\u0161ina savas noliktavas un person\u0101la resursi pas\u016bt\u012bjumu apstr\u0101dei. Pieg\u0101de caur Amazon var b\u016bt patie\u0161\u0101m noder\u012bga.<\/p>

FBA maksas sast\u0101v no diviem poste\u0146iem:<\/p>