{"id":111510,"date":"2021-06-14T10:38:16","date_gmt":"2021-06-14T10:38:16","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ekspertu-viedoklis-amazon-nakotne-ka-tirgus-attistisies\/"},"modified":"2021-06-14T10:38:16","modified_gmt":"2021-06-14T10:38:16","slug":"ekspertu-viedoklis-amazon-nakotne-ka-tirgus-attistisies","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/ekspertu-viedoklis-amazon-nakotne-ka-tirgus-attistisies\/","title":{"rendered":"Ekspertu viedoklis | Amazon n\u0101kotne \u2013 k\u0101 tirgus att\u012bst\u012bsies"},"content":{"rendered":"

Amazon m\u016bsdienu pasaul\u0113 ir k\u013cuvis par neaizvietojamu. Liela da\u013ca pat\u0113r\u0113t\u0101ju iep\u0113rkas \u0161aj\u0101 tie\u0161saistes platform\u0101 un pat izmanto to k\u0101 mekl\u0113t\u0101jprogrammu, lai ieg\u016btu p\u0101rskatu par pied\u0101v\u0101jumiem un cen\u0101m.<\/p>

Uz\u0146\u0113mums p\u0113d\u0113jo gadu laik\u0101 ir nep\u0101rtraukti att\u012bst\u012bjies un p\u0101rveidojis sp\u0113les laukumu tie\u0161saistes p\u0101rdev\u0113jiem. Pirms neilga laika daudzas rekl\u0101mas iesp\u0113jas bija pieejamas tikai pieg\u0101d\u0101t\u0101jiem, bet tagad t\u0101s ir pieejamas visiem p\u0101rdev\u0113jiem \u2013 nav br\u012bnums, \u0146emot v\u0113r\u0101 ie\u0146\u0113mumus, ko t\u0101s \u0123ener\u0113 tie\u0161saistes gigantam.<\/p>

Bet k\u0101 viss turpin\u0101s att\u012bst\u012bties? Uz kuru pusi tas virz\u0101s? Vai b\u016bs jauni un at\u0161\u0137ir\u012bgi r\u012bki, un vai att\u012bst\u012bba norit\u0113s t\u0101d\u0101 pa\u0161\u0101 temp\u0101?<\/p>

M\u0113s konsult\u0113j\u0101mies ar Amazon ekspertiem un m\u0113\u0123in\u0101j\u0101m ieskat\u012bties Amazon, FBA un tendenc\u0113s n\u0101kotn\u0113.<\/p>\t\t

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SELLERLOGIC<\/div>\n\t\t\t<\/div>\n\t\t\t
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Igor Branopolski<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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Igors s\u0101kotn\u0113ji pats s\u0101ka k\u0101 p\u0101rdev\u0113js Amazon. Balstoties uz sav\u0101m pieredz\u0113m, vi\u0146\u0161 dibin\u0101ja uz\u0146\u0113mumu SELLERLOGIC un tagad pied\u0101v\u0101 programmat\u016bras risin\u0101jumus p\u0101rdev\u0113jiem Amazon<\/a>. Tas dod vi\u0146am cie\u0161u saikni ar t\u0113m\u0101m, kas patie\u0161\u0101m interes\u0113 p\u0101rdev\u0113jus.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t

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Christian Otto Kelm<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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K\u0101 AMALYZE viceprezidents un nozares eksperts, vi\u0146\u0161 jau sen ir atz\u012bts par autorit\u0101ti Amazon. Caur apm\u0101c\u012bb\u0101m, podk\u0101stiem un person\u012bg\u0101m sarun\u0101m vi\u0146\u0161 atbalsta p\u0101rdev\u0113jus galvenok\u0101rt produktu, m\u0101rketinga un rang\u0113\u0161anas uzraudz\u012bbas jom\u0101s.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t\t

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Ronny Marx<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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K\u0101 intomarkets izpilddirektors un merchantdays l\u012bdzdibin\u0101t\u0101js, vi\u0146\u0161 ir ar\u012b autorit\u0101te e-komercijas jom\u0101. Ar savu gadu pieredzi p\u0101rdev\u0113ju konsult\u0113\u0161an\u0101 vi\u0146\u0161 var sniegt lieliskas ieskatus un, galvenok\u0101rt, prognozes par e-komercijas pasaules n\u0101kotni.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

FBA Trends<\/h2>

K\u0101 j\u016bs redzat Fulfillment by Amazon (FBA) att\u012bst\u012bbu n\u0101kamajos gados?<\/strong><\/p>

Igors Branopolski: <\/strong>FBA ir viena no daudzaj\u0101m pakalpojumu iesp\u0113j\u0101m, ko pied\u0101v\u0101 Amazon, un t\u0101 ir da\u013ca no Amazon Prime pirc\u0113jiem. Noteikti da\u017ei procesi tiks uzlaboti, pateicoties tehnolo\u0123iju att\u012bst\u012bbai un Amazon Logistics turpm\u0101kai izaugsmei, \u013caujot tie\u0161saistes gigantam darboties v\u0113l efekt\u012bv\u0101k. Efektivit\u0101te un \u0101trums tiks prioritiz\u0113ti, t\u0101pat k\u0101 iepriek\u0161\u0113jos gados. Turkl\u0101t Amazon sola sasniegt oglek\u013ca neitralit\u0101ti l\u012bdz 2040. gadam. M\u0113s, visticam\u0101k, redz\u0113sim jaunas inovat\u012bvas risin\u0101jumus, k\u0101 ar\u012b slazdus, piem\u0113ram, nesen\u0101s AmaZen kastes noliktavas darbiniekiem. Tom\u0113r tradicion\u0101lajiem transporta pakalpojumu sniedz\u0113jiem, piem\u0113ram, DHL, DPD, Hermes utt., \u0161odien ir j\u0101pan\u0101k l\u012bmenis lo\u0123istik\u0101, lai sp\u0113tu sekot Amazon.<\/p>

P\u0113rn, pand\u0113mijas s\u0101kum\u0101, bija tr\u016bkumi un pieg\u0101des ierobe\u017eojumi ar FBA. Pre\u010du pieg\u0101d\u0101t\u0101jiem, kas netika uzskat\u012bti par ikdienas nepiecie\u0161am\u012bbu, vairs nebija at\u013cauts s\u016bt\u012bt preces uz izpildes centriem. Vai FBA main\u012bsies, un k\u0101 p\u0101rdev\u0113ji var sevi pasarg\u0101t no l\u012bdz\u012bgiem scen\u0101rijiem n\u0101kotn\u0113?<\/strong><\/p>

Igors Branopolski: <\/strong>\u0160aj\u0101 br\u012bd\u012b Amazon turpin\u0101s prioritiz\u0113t savus produktus vai steidzamus labumus pand\u0113mijas vai l\u012bdz\u012bgu katastrofu gad\u012bjum\u0101, kas ir absol\u016bti lo\u0123iski. Daudzi p\u0101rdev\u0113ji pand\u0113mijas s\u0101kum\u0101 p\u0101rg\u0101ja uz savu pre\u010du pieg\u0101di. Citi piln\u012bb\u0101 izmantoja Amazon noliktavu jaudas, kam\u0113r kr\u0101jumu maksimums to at\u013c\u0101va. Tas b\u016btu tikai padoms mal\u0101.<\/p>

Kopum\u0101 daudzi p\u0101rdev\u0113ji jau ir savas noliktavas vai izmanto citas izpildes iesp\u0113jas. Pa\u013cau\u0161an\u0101s tikai uz Amazon rada pamatprobl\u0113mu. \u0145emiet v\u0113r\u0101 Ziemassv\u0113tku sezonu k\u0101 piem\u0113ru: pat pa\u0161pieg\u0101de var b\u016bt lab\u0101ka Buy Box, jo milz\u012bgie pas\u016bt\u012bjumu apjomi da\u017e\u0101s ned\u0113\u013c\u0101s pirms Ziemassv\u0113tkiem var p\u0101rpludin\u0101t Amazon izpildes centrus un pal\u0113nin\u0101t pieg\u0101di.<\/p>

Ronny Marx: <\/strong>FBA main\u012bsies l\u012bdz zin\u0101m\u0101 m\u0113r\u0101. Tom\u0113r Amazon turpin\u0101s b\u016bt \u0101rk\u0101rt\u012bgi svar\u012bgs kan\u0101ls. Ir b\u016btiski, lai p\u0101rdev\u0113ji paliktu pieejami.<\/p>

\u013boti svar\u012bgs aspekts ir vienas pieturas a\u0123ent\u016bras koncepts. Piem\u0113ram, ja es, k\u0101 V\u0101cijas p\u0101rdev\u0113js, p\u0101rdodu uz cit\u0101m Eiropas valst\u012bm, un tur ir iev\u0113rojami zem\u0101ks pieg\u0101des slieksnis, es k\u013c\u016bstu par nodok\u013cu maks\u0101t\u0101ju \u0161aj\u0101s valst\u012bs, tikl\u012bdz p\u0101rsniedzu \u0161o slieksni. \u0160\u0101dam scen\u0101rijam man ar\u012b ir nepiecie\u0161ama sava organiz\u0101cija vai nodok\u013cu konsultants, lai sniegtu vadl\u012bnijas manam biznesam \u0161aj\u0101 jaut\u0101jum\u0101.<\/p>

Notikumi, piem\u0113ram, COVID vai lieli incidenti, piem\u0113ram, iestr\u0113dzis tankku\u0123is Suecas kan\u0101l\u0101, nav prognoz\u0113jami. Tom\u0113r tas izce\u013c nepiecie\u0161am\u012bbu p\u0113c elast\u012bbas pre\u010du pl\u016bsm\u0101. Man ir j\u0101struktur\u0113 savs bizness t\u0101, lai neparedz\u0113ti notikumi piln\u012bb\u0101 neparaliz\u0113tu pre\u010du pl\u016bsmu.<\/p>

Amazon Advertising<\/h2>

K\u0101 att\u012bst\u012bsies Amazon Advertising? K\u0101ds ir j\u016bsu prognoze?<\/strong><\/p>

Otto Kelm: <\/strong>Amazon ievie\u0161 izmai\u0146as t\u0101d\u0101 temp\u0101, ar kuru neviens nesp\u0113j tikt gal\u0101. Pat r\u012bki un a\u0123ent\u016bras gr\u016bti sp\u0113j darboties visaptvero\u0161i. Uzsvars tiek likts uz da\u017e\u0101m vienk\u0101r\u0161\u0101m pieej\u0101m, kas darbojas vislab\u0101k. Lai gan specifiskas izmanto\u0161anas ir iesp\u0113jamas, t\u0101s ir laikietilp\u012bg\u0101kas un iev\u0113rojami sare\u017e\u0123\u012bt\u0101kas lieto\u0161an\u0101. Amazon ir j\u0101atz\u012bst tas un j\u0101atvieglo.<\/p>

Dom\u0101t par to, ka \u0161odien ir j\u0101ieg\u016bst piek\u013cuve savam Amazon DSP, neapg\u016bstot pamatus, ir gr\u016bti un nav ieteicams. T\u0101p\u0113c prognoze ir t\u0101da, ka Amazon ir j\u0101pal\u0113nina att\u012bst\u012bba. P\u0101rdev\u0113jiem un lietot\u0101jiem ir j\u0101turpina izgl\u012btot sevi \u2013 cit\u0101di var rasties atsevi\u0161\u0137as att\u012bst\u012bbas, kas nav produkt\u012bvas.<\/p>

Ronny Marx:<\/strong> Amazon Advertising vienm\u0113r ir bijusi \u013coti dinamiska joma. \u0160is dinamisms ir pa\u0101trin\u0101jies p\u0113d\u0113j\u0101 gada laik\u0101, \u012bpa\u0161i p\u0113d\u0113jos m\u0113ne\u0161os. Liels att\u012bst\u012bbas virz\u012bt\u0101js ir Sponsored Display Ads. Tie ir l\u012bdz\u012bgi biju\u0161ajiem Private Display Ads, bet ir iev\u0113rojami daudzveid\u012bg\u0101ki iesp\u0113ju zi\u0146\u0101.<\/p>

Izmaksas mekl\u0113\u0161anas rekl\u0101mu jom\u0101 ar\u012b pieaugs, \u0146emot v\u0113r\u0101 palielin\u0101to konkurenci. Tas noz\u012bm\u0113, ka p\u0101rdev\u0113jiem ir j\u0101defin\u0113 savi m\u0113r\u0137i skaidr\u0101k, lai ieguld\u012btais bud\u017eets b\u016btu pamatots: “Ko es v\u0113los sasniegt un k\u0101d\u0101 laika posm\u0101?”<\/p>

K\u0101 att\u012bst\u012bsies DSP jeb piepras\u012bjuma puses platforma? Vai tas b\u016bs izdev\u012bgi ar\u012b maz\u0101k\u0101m uz\u0146\u0113m\u0113jdarb\u012bb\u0101m?<\/strong><\/p>

Ronny Marx: <\/strong>Amazon DSP \u2013 programmat\u012bv\u0101s rekl\u0101mas jom\u0101 \u2013 ir sal\u012bdzino\u0161i jauna discipl\u012bna pa\u0161apkalpo\u0161an\u0101s jom\u0101. Lai gan t\u0101 past\u0101v jau diezgan ilgu laiku p\u0101rvald\u012bto pakalpojumu sektor\u0101, Amazon liel\u0101 m\u0113r\u0101 p\u0101rtrauc \u0161o jomu.<\/p>

T\u0101tad vairs neb\u016bs noz\u012bm\u012bgu kampa\u0146u, ko p\u0101rvalda Amazon; viet\u0101 t\u0101 viss tiks veikts caur pakalpojumu partneriem. Es to zinu noteikti, jo m\u0113s esam viens no \u010detriem premium pakalpojumu partneriem Amazon V\u0101cij\u0101 attiec\u012bb\u0101 uz DSP. Tas noz\u012bm\u0113, ka m\u0113s sadarbojamies ar Amazon \u013coti augst\u0101 l\u012bmen\u012b.<\/p>

Viens no PPC risin\u0101jumiem ir Sponsored Display Ads. Tas ir viegls Amazon DSP variants, jo p\u0101rdev\u0113js var vad\u012bt savas rekl\u0101mas, pamatojoties uz klik\u0161\u0137iem, t.i., CPC. Tas ietver programmat\u012bvu pieeju, kas noz\u012bm\u0113, ka k\u0101 p\u0101rdev\u0113js es m\u0113r\u0137\u0113ju uz lietot\u0101jiem, pamatojoties uz vi\u0146u \u012bpa\u0161\u012bb\u0101m, ko vi\u0146i nes uz Amazon, vi\u0146u p\u0101rl\u016bko\u0161anas un pirk\u0161anas uzved\u012bbu vai t\u0101p\u0113c, ka vi\u0146i ietilpst noteiktos segmentos.<\/p>

Uz\u0146\u0113muma lielums ar Amazon DSP ir maz\u0101k kritisks; tas darbojas uz CPM pamata, kas noz\u012bm\u0113 izmaksas par t\u016bksto\u0161 (Cost-per-Mille) \u2013 man tiek iekas\u0113ta maksa katru reizi, kad mana rekl\u0101ma tiek r\u0101d\u012bta 1,000 reizes, neatkar\u012bgi no t\u0101, vai notika pirkums vai klik\u0161\u0137is. Tas dabiski prasa liel\u0101ku bud\u017eetu. Iemesls tam ir vienk\u0101r\u0161s: algoritmam s\u0101kotn\u0113ji ir nepiecie\u0161ami daudz dati, lai redz\u0113tu, k\u0101 lietot\u0101ji rea\u0123\u0113 da\u017e\u0101dos veidos. T\u0101p\u0113c j\u0101b\u016bt gatavam t\u0113r\u0113t apm\u0113ram 5,000-6,000 eiro m\u0113nes\u012b kampa\u0146ai. Tom\u0113r parasti ir ieteicams pl\u0101not 10,000-20,000 eiro m\u0113nes\u012b. Tikai tad ir j\u0113ga pak\u0101peniski ieiet \u0161aj\u0101 jom\u0101.<\/p>

Ko j\u016bs varat ar to dar\u012bt? J\u016bs varat vad\u012bt video rekl\u0101mas, rekl\u0101mas Twitch, Fire TV stick vai Fire TV, vai pat Kindle blo\u0137\u0113\u0161anas ekr\u0101nus. Ir daudz, ko var izdar\u012bt, bet jums ir nepiecie\u0161ams iev\u0113rojams bud\u017eets, lai to visu p\u0101rvald\u012btu. Tom\u0113r kopum\u0101 \u0161aj\u0101 jom\u0101 joproj\u0101m b\u016bs daudz att\u012bst\u012bbas.<\/p>\u012apa\u0161i COVID d\u0113\u013c Amazon ir iev\u0113rojami audzis. P\u0101rdev\u0113ju skaits ar\u012b ir palielin\u0101jies. K\u0101di jauni virzieni un iesp\u0113jas var pal\u012bdz\u0113t izcelties no p\u016b\u013ca?

Otto Kelm: <\/strong>K\u0101 vienm\u0113r, pied\u0101v\u0101jiet labus produktus, kas v\u0113rsti uz konkr\u0113tu auditoriju par god\u012bg\u0101m cen\u0101m ar re\u0101lu pievienoto v\u0113rt\u012bbu. Turkl\u0101t ir svar\u012bgi neizcelties Amazon, bet gan atk\u0101pties uz vietu, kur tiek pamodin\u0101tas vajadz\u012bbas, kur klienti p\u0101rl\u016bko un mekl\u0113 idejas un risin\u0101jumus \u2013 un tas nav Amazon!<\/p>Atsl\u0113gv\u0101rdu un Amazon SEO noz\u012bme p\u0113d\u0113jos gados ir iev\u0113rojami uzsv\u0113rta. K\u0101 tas att\u012bst\u012bsies? K\u0101da noz\u012bme b\u016bs atsl\u0113gv\u0101rdiem un Amazon SEO n\u0101kotn\u0113?

Otto Kelm:<\/strong> Neviena p\u0101rm\u0113r\u012bga uzsvars nav bijis, un nekas nav main\u012bjies un nemain\u012bsies. Tikai noteikt\u0101s jom\u0101s ir pie\u0161\u0137irta maz\u0101ka vai at\u0161\u0137ir\u012bga noz\u012bme. Piem\u0113ram, reklam\u0113tie priek\u0161meti vairs netiek virz\u012bti tik augstu organisko sarakstu mekl\u0113\u0161anas terminos k\u0101 pirms gadiem.<\/p>

Pret\u0113j\u0101 gad\u012bjum\u0101 es iesaku analiz\u0113t klientu valodu, izmantojot attiec\u012bgos r\u012bkus vai Amazon Brand Analytics. Tas rad\u012bs iev\u0113rojami vair\u0101k rezult\u0101tu.<\/p>\t\t

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Katrai izstr\u0101d\u0101tai p\u0101rdo\u0161anas strat\u0113\u0123ijai Amazon ietilpst ar\u012b rekl\u0101mas. Sponsor\u0113tie produktu sludin\u0101jumi ir viens no vispaz\u012bstam\u0101kajiem form\u0101tiem \u2013 gan tirgot\u0101ju, gan pieg\u0101d\u0101t\u0101ju, gan klientu vid\u016b. Tie pieder pie Amazon rekl\u0101mas PPC jomas un reklam\u0113 konkr\u0113t…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Rekl\u0101ma \u0101rpus Amazon<\/h2>K\u0101di virzieni jau par\u0101d\u0101s rekl\u0101mas jom\u0101?

Otto Kelm: <\/strong>Amazon DSP un jaunie ieviestie Amazon auditorijas Sponsored Display Ads r\u0101da, kas ir iesp\u0113jams. Amazon nodro\u0161ina savus datus par klientiem struktur\u0113t\u0101 un anonimiz\u0113t\u0101 veid\u0101 rekl\u0101mai un ar\u012b tos att\u0113lo \u0101rpus Amazon. Tas ir virziens, kas p\u0113d\u0113jos tr\u012bs gadus ir guvis momentum un turpin\u0101s augt.<\/p>Rekl\u0101mas tendence \u0101rpus Amazon, piem\u0113ram, soci\u0101lajos medijos un Google Ads, k\u013c\u016bst arvien popul\u0101r\u0101ka. Kuri kan\u0101li ir vissvar\u012bg\u0101kie? Vai tas ilgs ilgtermi\u0146\u0101? K\u0101das jaunas iesp\u0113jas att\u012bst\u012bsies?

Otto Kelm: <\/strong>Vien\u0101 pus\u0113 ir svar\u012bgi izmantot Amazon iesp\u0113jas; otr\u0101 pus\u0113 ir iemesls, k\u0101p\u0113c m\u0113s run\u0101jam par Pinterest vai TikTok gatav\u012bbu z\u012bmoliem. Jums j\u0101b\u016bt tur, kur j\u016bsu m\u0113r\u0137auditorija ieg\u016bst inform\u0101ciju vai apmain\u0101s ar idej\u0101m, lai piesaist\u012btu vai notur\u0113tu klientus. Neatkar\u012bgi no t\u0101, vai caur rekl\u0101mu vai citiem satura form\u0101tiem, kurus potenci\u0101l\u0101 auditorija labpr\u0101t pie\u0146em. Lieli z\u012bmoli to dara caur radio, TV, druk\u0101to u.c. jau gadiem. Tas k\u013c\u016bst arvien interesant\u0101k ar\u012b maz\u0101kiem z\u012bmoliem, jo vi\u0146i tagad var m\u0113r\u0137\u0113t uz klientiem daudz s\u012bk\u0101k.<\/p>

Ronny Marx: <\/strong>Soci\u0101l\u0101s platformas ir \u013coti popul\u0101ras. Pinterest ir iev\u0113rojami att\u012bst\u012bjies. Tradicion\u0101lie kan\u0101li, piem\u0113ram, Facebook un Instagram, joproj\u0101m ir \u013coti efekt\u012bvi. TikTok ir viena no spo\u017e\u0101kaj\u0101m zvaigzn\u0113m un arvien vair\u0101k non\u0101ks uzman\u012bbas centr\u0101 attiec\u012bb\u0101 uz profesion\u0101l\u0101m kampa\u0146\u0101m, l\u012bdz\u012bgi k\u0101 to paz\u012bstam no Facebook un Instagram.<\/p>

Tom\u0113r vienm\u0113r ir svar\u012bgi sasniegt pareizo m\u0113r\u0137auditoriju. TikTok ir \u013coti jauna auditorija un nav iepirk\u0161an\u0101s kan\u0101ls, t\u0101p\u0113c tas vair\u0101k attiecas uz produkta apzin\u0101\u0161anu, nevis tie\u0161\u0101m p\u0101rdo\u0161an\u0101m, ieguldot 3,000 eiro un p\u0101rv\u0113r\u0161ot to 20,000 eiro l\u012bdz m\u0113ne\u0161a beig\u0101m. Tas nedarbojas.<\/p>

Prim\u0101rais fokuss, pirms koncentr\u0113\u0161an\u0101s uz kaut ko citu, joproj\u0101m j\u0101paliek uz Amazon, atsl\u0113gv\u0101rds Retail Readiness. Izveidojiet pareizas kampa\u0146as un p\u0101rliecinieties, ka \u0161is kan\u0101ls tiek piln\u012bb\u0101 izmantots. Ja tas darbojas un man ir pietiekami daudz resursu, es tad piev\u0113rs\u012b\u0161os n\u0101kamajam kan\u0101lam m\u0113r\u0137auditorijai atbilsto\u0161\u0101 veid\u0101. L\u012bdz tam man pamats nav izdar\u012bts, un man nevajadz\u0113tu koncentr\u0113ties uz soci\u0101lajiem medijiem, bet gan uz saviem p\u0101rdo\u0161anas rezult\u0101tiem Amazon.<\/p>Vai tie\u0161raides p\u0101rdo\u0161ana k\u013c\u016bs nostiprin\u0101ta\/augst\u0101ka Amazon?

Otto Kelm: <\/strong>Gr\u016bti teikt. \u0100zijas tirgos tie\u0161raides p\u0101rdo\u0161ana ir daudz dzi\u013c\u0101k integr\u0113ta iepirk\u0161an\u0101s pieredz\u0113, kam\u0113r Eirop\u0101 un ASV iepirk\u0161an\u0101s koncepts ir veidots gadu desmitiem. Amazon \u0161o funkciju ASV izmanto jau gadiem \u2013 vai un kad t\u0101 patie\u0161\u0101m sniegs pievienoto v\u0113rt\u012bbu, paliek redzams.<\/p>Ronny Marx: Es uzskatu, ka tas ir jauks triks, jo tas ir kaut kas at\u0161\u0137ir\u012bgs, bet tas paliks ni\u0161as fenomens. Es v\u0113los ieg\u0101d\u0101ties savus produktus, kad tas man ir \u0113rti. Tie\u0161raides p\u0101rdo\u0161ana noz\u012bm\u0113, ka man ir iepriek\u0161 noteikts kan\u0101ls iepriek\u0161 noteikt\u0101 laik\u0101, un man ir j\u0101b\u016bt tam laikam. Tad tas tiek saukts par tie\u0161raidi. Tom\u0113r es var\u0113tu ar\u012b teikt, ka tas ir piepras\u012bjuma video p\u0101rdo\u0161ana, t\u0101p\u0113c es varu skat\u012bties “tie\u0161o video”, kad esmu pieejams. Bet Amazon un e-komercija m\u016bs ir iem\u0101c\u012bju\u0161i, ka produkti tiek p\u0101rdoti, kad lietot\u0101ji ir gatavi tos ieg\u0101d\u0101ties, nevis tad, kad iepriek\u0161 noteikts laika logs to nosaka.Kas ir Amazon Attribution un kam tas b\u016btu j\u0101izmanto?

Ronny Marx: <\/strong>Amazon Attribution attiecas uz rekl\u0101mu, rekl\u0101mas aktivit\u0101t\u0113m un m\u0101rketinga pas\u0101kumiem \u0101rpus Amazon. P\u0101rdev\u0113ji var redz\u0113t, k\u0101 \u0161\u012bs aktivit\u0101tes ietekm\u0113ju\u0161as vi\u0146u p\u0101rdo\u0161anu un skat\u012bjumus, kas noz\u012bm\u0113 vi\u0146u produktu redzam\u012bbu Amazon. Piem\u0113ram, tas \u013cauj p\u0101rdev\u0113jiem izsekot, kuras \u0101r\u0113j\u0101s Amazon darb\u012bbas noveda klientus pie vi\u0146u produktu pievieno\u0161anas grozam.<\/p>

Pras\u012bba tam ir t\u0101da, ka jums ir sava z\u012bmola un esat re\u0123istr\u0113jies Amazon Brand Registry. Es to \u013coti iesaku visiem, jo bez t\u0101 j\u016bs patie\u0161\u0101m esat ierobe\u017eots sav\u0101s iesp\u0113j\u0101s, \u012bpa\u0161i attiec\u012bb\u0101 uz rekl\u0101mas iesp\u0113j\u0101m<\/p>

K\u0101 visp\u0101r\u0113js noteikums var teikt: vair\u0101k datu vienm\u0113r ir sapr\u0101t\u012bga lieta, un jums vajadz\u0113tu izmantot \u0161\u012bs iesp\u0113jas p\u0113c iesp\u0113jas vair\u0101k.<\/p>

Amazon strat\u0113\u0123ija<\/h2>

p\u0113d\u0113jos gados p\u0101rdev\u0113jiem ir pieejamas arvien vair\u0101k iesp\u0113ju, kas s\u0101kotn\u0113ji bija pieejamas tikai pieg\u0101d\u0101t\u0101jiem. Vai tas turpin\u0101sies \u0161\u0101d\u0101 temp\u0101? K\u0101das citas iesp\u0113jas var\u0113tu b\u016bt?<\/strong><\/p>

Ronny Marx: <\/strong>Amazon partner\u012bbas mode\u013cu saska\u0146o\u0161ana p\u0101rdev\u0113jiem un pieg\u0101d\u0101t\u0101jiem noteikti turpin\u0101sies. V\u0113l joproj\u0101m ir gr\u016bti teikt, cik liel\u0101 m\u0113r\u0101 un k\u0101d\u0101 form\u0101. Piem\u0113ram, ir spekul\u0101cijas, ka Vendor Central vairs nepast\u0101v\u0113s k\u0101 atsevi\u0161\u0137s modelis, bet tiks integr\u0113ts k\u0101 papildin\u0101jums Seller Central.<\/p>

Visp\u0101r\u012bgi run\u0101jot, es uzskatu, ka pieg\u0101d\u0101t\u0101ja modelis b\u016bs izdev\u012bgs tikai \u013coti lieliem sp\u0113l\u0113t\u0101jiem, kam\u0113r p\u0101rdev\u0113ja modelis turpin\u0101s augt. Tom\u0113r \u0161obr\u012bd tas joproj\u0101m ir skat\u012bjums uz krist\u0101la bumbu. Bet j\u0101, es labi varu iedom\u0101ties, ka p\u0101rdev\u0113ji turpin\u0101s b\u016bt priorit\u0101te Amazon. Aizraujo\u0161i laiki!<\/p>

Trends arvien vair\u0101k virz\u0101s uz daudzkan\u0101lu p\u0101rdo\u0161anu. K\u0101ds ir j\u016bsu viedoklis par to? Vai joproj\u0101m ir iesp\u0113jams g\u016bt pan\u0101kumus, ja j\u016bs p\u0101rdodat tikai Amazon?<\/strong><\/p>

Igor Branopolski: <\/strong>J\u016bs varat p\u0101rdot tikai Amazon un pat b\u016bt \u013coti veiksm\u012bgs, bet tas var b\u016bt ar\u012b \u013coti riskanti un ir \u012bpa\u0161i novecojis. M\u016bsdien\u0101s p\u0101rdev\u0113jiem ir daudz iesp\u0113ju automatiz\u0113t liel\u0101k\u0101s savas uz\u0146\u0113m\u0113jdarb\u012bbas jomas. Ar kr\u0101jumu p\u0101rvald\u012bbas sist\u0113m\u0101m j\u016bs varat p\u0101rdot visos tirgos ar tikai da\u017eiem klik\u0161\u0137iem, t\u0101p\u0113c k\u0101p\u0113c atteikties no t\u0101 un risk\u0113t, ka kaut kas noies greizi Amazon? Turkl\u0101t, ja j\u016bs nepiedal\u0101ties daudzkan\u0101lu p\u0101rdo\u0161an\u0101, j\u016bs zaud\u0113jat lielu m\u0113r\u0137auditoriju, kas, no atrieb\u012bbas, neiep\u0113rkas Amazon.<\/p>

Otto Kelm: <\/strong>Diem\u017e\u0113l tas ir piln\u012bb\u0101 nepareizi \u012bstenots; viet\u0101, lai b\u016btu daudzkan\u0101lu, viss tika vienk\u0101r\u0161i uzskait\u012bts visur, un vi\u0146i vienk\u0101r\u0161i gaid\u012bja, lai redz\u0113tu, kas notiks. \u013boti da\u017ei izvirz\u012bja m\u0113r\u0137us katrai platformai un piel\u0101goja produktu jomas attiec\u012bgaj\u0101m m\u0113r\u0137auditorij\u0101m. \u0160is temats ir vienk\u0101r\u0161ots ar saskarnes r\u012bkiem l\u012bdz t\u0101dai pak\u0101pei, ka cilv\u0113ki vairs nedom\u0101 kritiski, bet dr\u012bz\u0101k “apm\u0101na” attiec\u012bg\u0101s tirgus akli \u2013 galvenok\u0101rt bez atbilsto\u0161iem pan\u0101kumiem \u2013 kam\u0113r viss ir visur.<\/p>

Protams, var b\u016bt veiksm\u012bgs tikai ar Amazon \u2013 bet, k\u0101 jau iepriek\u0161 min\u0113ts, jums ir j\u0101non\u0101k pie klientiem “pirms” vi\u0146i non\u0101k Amazon.<\/p>

Ronny Marx: <\/strong>Protams, j\u016bs to varat dar\u012bt. Bie\u017ei run\u0101 par otro p\u012bl\u0101ru un cik svar\u012bgi tas ir. Tas izklaus\u0101s jauki teorij\u0101, bet praks\u0113 tas bie\u017ei nedarbojas. Tas, kas pa\u0161laik strauji pieaug \u2013 vismaz lietot\u0101ju skaita zi\u0146\u0101 \u2013 ir Shopify un citas m\u0101ko\u0146u iepirk\u0161an\u0101s risin\u0101jumi. Es varu iedom\u0101ties, ka iepirk\u0161an\u0101s un piel\u0101go\u0161anas t\u0113mas noteikti var darboties attiec\u012bb\u0101 uz noteiktiem produktiem, kuriem nepiecie\u0161ams lab\u0101k izskaidrot. Tom\u0113r liel\u0101k\u0101 da\u013ca joproj\u0101m norit\u0113s caur Amazon. Jums vienk\u0101r\u0161i b\u016bs j\u0101iegulda vair\u0101k naudas un j\u0101piev\u0113r\u0161 uzman\u012bba tam, kur\u0101 jom\u0101 j\u016bs ien\u0101kat.<\/p>

P\u0113d\u0113jos gados klienti arvien vair\u0101k att\u0101lin\u0101ju\u0161ies no z\u012bmola atpaz\u012bstam\u012bbas. Vai tas veicina priv\u0101t\u0101s eti\u0137etes, vai komerci\u0101lie produkti joproj\u0101m ir pievilc\u012bgi?<\/strong><\/p>

Igor Branopolski: <\/strong>Komerci\u0101lie produkti nekad neizzud\u012bs un vienm\u0113r paliks pievilc\u012bgi daudziem. Z\u012bmoli, vai tie b\u016btu mazi vai lieli, ir ar sav\u0101m unik\u0101laj\u0101m \u012bpa\u0161\u012bb\u0101m un turpin\u0101s sp\u0113l\u0113t noz\u012bm\u012bgu lomu: tie nosaka tendences un rada piepras\u012bjumu caur ietekm\u0113t\u0101jiem vai izsmalcin\u0101t\u0101m m\u0101rketinga kampa\u0146\u0101m, atbilst noteiktiem kvalit\u0101tes standartiem vai sasniedz m\u0113r\u0137auditorijas, kuras ir biju\u0161as nepaman\u012btas, pat \u0101rpus Amazon & Co.<\/p>

Es pat neformul\u0113tu jaut\u0101jumu \u0161\u0101d\u0101 veid\u0101: Priv\u0101t\u0101 eti\u0137ete vai komerci\u0101lie produkti? Katrs p\u0101rdev\u0113js pie\u0146em savu l\u0113mumu \u2013 abiem ir savi plusi un m\u012bnusi, un tie apkalpo savas m\u0113r\u0137auditorijas. Klienti vairs neredz lietas melnbaltas. Lai gan vi\u0146i bie\u017ei mekl\u0113 z\u012bmolus, nevis preces, vi\u0146i nep\u0113rk tikai sp\u0113\u013cu konsoli, bet konkr\u0113ti mekl\u0113 PlayStation 5. Taj\u0101 pa\u0161\u0101 laik\u0101, mekl\u0113jot du\u0161as galvu, vi\u0146i var izv\u0113l\u0113ties l\u0113tu produktu, kas izgatavots \u0136\u012bn\u0101, nevis hansgrohe par divk\u0101r\u0161u cenu.<\/p>

Otto Kelm:<\/strong> Es to visp\u0101r nevaru saprast. Z\u012bmoli tiek mekl\u0113ti Amazon. Z\u012bmoli tiek ieg\u0101d\u0101ti. M\u0113s neredzam z\u012bmolu samazin\u0101\u0161anos. M\u0113s tikai redzam, ka maz\u0101kas m\u0113r\u0137auditorijas vienk\u0101r\u0161i nav izdev\u012bgas lieliem z\u012bmoliem. Tas \u013cauj maziem pieg\u0101d\u0101t\u0101jiem sasniegt p\u0101rdo\u0161anas apjomus un pe\u013c\u0146u sav\u0101 ni\u0161\u0101, kas ir pie\u0146emama vi\u0146iem \u2013 bet galu gal\u0101 nav m\u0113rogojama. Kopum\u0101 tas ir labi \u2013 katrs katls atrod savu v\u0101ku un otr\u0101di.<\/p>

Ronny Marx: <\/strong>Reselling t\u0113ma nav mirusi, bet t\u0101 izn\u012bkst. Tas darbojas da\u017eos gad\u012bjumos, piem\u0113ram, kad ir ekskluz\u012bvas p\u0101rdo\u0161anas ties\u012bbas noteikt\u0101s valst\u012bs, vai run\u0101jot par milz\u012bg\u0101m pe\u013c\u0146\u0101m ar vair\u0101k nek\u0101 1 000 p\u0101rdo\u0161an\u0101m dien\u0101, kur joproj\u0101m paliek pietiekami daudz, lai no t\u0101 veidotu uz\u0146\u0113mumu.<\/p>

Priv\u0101t\u0101 eti\u0137ete var darboties, ja j\u016bs tam piev\u0113r\u0161at daudz uzman\u012bbas. Vienk\u0101r\u0161i ieg\u0101d\u0101joties kaut ko no \u0136\u012bnas, uzliekot savu logo un cerot uz lieliem p\u0101rdo\u0161anas apjomiem, jo ni\u0161a pa\u0161laik nav pies\u0101tin\u0101ta, var darboties, bet tas ir \u013coti pagaidu. Ra\u017eot\u0101ji \u0136\u012bn\u0101 ar\u012b dom\u0101: “K\u0101p\u0113c man \u013caut vi\u0146iem p\u0101rdot manus produktus? Es vienk\u0101r\u0161i uzlik\u0161u savu logo, nos\u016bt\u012b\u0161u savas atsauksmju armijas, un tad produkts uzl\u0113ks.” T\u0101p\u0113c jums ir j\u0101dom\u0101 uzman\u012bgi un j\u0101specializ\u0113jas produktos, kas ir “unik\u0101li.” Tas izklaus\u0101s k\u0101 modes v\u0101rds, bet t\u0101 patie\u0161\u0101m ir.<\/p>\t\t

\n\t\t
\n\t\t\t
\n\t\t\tK\u0101p\u0113c Amazon FBA ir ar\u012b laba ideja priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113jiem<\/a>\n\t\t
\n\t\t\"Private\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tIzpilde, izmantojot Amazon<\/a>, Padomi un triki<\/a>, Uz m\u016bsu pa\u0161u r\u0113\u0137ina<\/a>, Uz m\u016bsu pa\u0161u r\u0113\u0137ina<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tK\u0101p\u0113c Amazon FBA ir ar\u012b laba ideja priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113jiem<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tPriv\u0101tais z\u012bmols Amazon: Priek\u0161roc\u012bbas, tr\u016bkumi un k\u0101 veiksm\u012bgi tirgoties ar savu z\u012bmolu<\/a>\n\t\t
\n\t\t\"Private\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tUz m\u016bsu pa\u0161u r\u0113\u0137ina<\/a>, Uz m\u016bsu pa\u0161u r\u0113\u0137ina<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tPriv\u0101tais z\u012bmols Amazon: Priek\u0161roc\u012bbas, tr\u016bkumi un k\u0101 veiksm\u012bgi tirgoties ar savu z\u012bmolu<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tK\u0101 es varu izmantot Repricer, ja pied\u0101v\u0101ju to pa\u0161u produktu ar FBA un FBM?<\/a>\n\t\t
\n\t\t\"Mit\t<\/div>\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tIzpilde, izmantojot Amazon<\/a>, Padomi un triki<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tK\u0101 es varu izmantot Repricer, ja pied\u0101v\u0101ju to pa\u0161u produktu ar FBA un FBM?<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Amazon uz\u0146\u0113mumi tiek ieg\u0101d\u0101ti arvien bie\u017e\u0101k. K\u0101 tas att\u012bst\u012bsies, un k\u0101du ietekmi tas atst\u0101s uz p\u0101rdev\u0113jiem, cen\u0101m utt.?<\/strong><\/p>

Igor Branopolski: <\/strong>Visu p\u0101rdev\u0113ju kontu ieg\u0101de da\u013c\u0113ji ir saist\u012bta ar br\u012bvo naudas daudzumu tirg\u016b un to, ka nauda pa\u0161laik ir \u013coti l\u0113ta \u2013 zemas procentu likmes un daudz kapit\u0101la, kas praktiski sauc p\u0113c ieguld\u012bjumiem. \u0160is trends ir paz\u012bstams ar\u012b nekustamo \u012bpa\u0161umu sektor\u0101. Tom\u0113r pieejamo kontu proporcija ieg\u0101dei Amazon nav tik liela. Tas vienm\u0113r ir past\u0101v\u0113jis un turpin\u0101sies pagaid\u0101m. L\u012bdz br\u012bdim, kad cenas b\u016bs tik augstas, ka to ieg\u0101de vairs neb\u016bs izdev\u012bga, kam\u0113r konkurence Amazon turpin\u0101s augt.<\/p>

Otto Kelm: <\/strong>J\u016bs to \u0101tri redz\u0113siet 2022. gad\u0101. J\u016bs varat sekot l\u012bdzi, vai \u0161ie nosl\u0113pumainie super-labi ieg\u0101d\u0101t\u0101ji var dar\u012bt visu tikpat labi, k\u0101 vi\u0146i apgalvo, vai ar\u012b ieguld\u012bjumu burbulis pl\u012bs\u012bs. Ietekme b\u016bs pozit\u012bva prasmju tr\u016bkumam Amazon pasaul\u0113. Vair\u0101k darbinieku var p\u0101riet no p\u0101rdev\u0113ja A uz p\u0101rdev\u0113ju B utt. Es redzu tikai da\u017eus sol\u012bgus pieejas veidus. Vienk\u0101r\u0161i uz\u0146\u0113mumu ieg\u0101de nenoved\u012bs pie izaugsmes \u2013 jums ir nepiecie\u0161ami dati un ekspert\u012bze, nevis tikai pieci lieli, labi str\u0101d\u0101jo\u0161i z\u012bmoli.<\/p>

Kuri r\u012bki patie\u0161\u0101m ir nepiecie\u0161ami, lai ilgtermi\u0146\u0101 veiksm\u012bgi p\u0101rdotu Amazon, jo liel\u0101kas e-komercijas jomas var automatiz\u0113t, izmantojot r\u012bkus?<\/strong><\/p>

Igor Branopolski: <\/strong>R\u012bki vienm\u0113r ir labs ieguld\u012bjums; manu\u0101las piel\u0101go\u0161anas ir pag\u0101tn\u0113. Minim\u0101l\u0101s pras\u012bbas ir kr\u0101jumu p\u0101rvald\u012bbas sist\u0113ma, cenu piel\u0101got\u0101js un PPC kampa\u0146u optimiz\u0113t\u0101js. Kad risin\u0101jumi ir inteli\u0123enti un tiek izmantoti sapr\u0101t\u012bgi, tie uz\u0146emas arvien vair\u0101k darba. Sapr\u0101t\u012bgi noz\u012bm\u0113, ka lietot\u0101js iesaist\u0101s r\u012bkos un optimiz\u0113 tos savam uz\u0146\u0113mumam.<\/p>

Izmantojot SELLERLOGIC cenu piel\u0101got\u0101ju k\u0101 piem\u0113ru, visbie\u017e\u0101k izmantot\u0101 strat\u0113\u0123ija ir Buy Box. Ja p\u0101rdev\u0113js nepareizi iestata minim\u0101l\u0101s un maksim\u0101l\u0101s cenas, konfigur\u0113jot cenu piel\u0101got\u0101ju, vi\u0146i nevar piln\u012bb\u0101 izmantot savu pe\u013c\u0146u. P\u0101rdev\u0113js vai nu p\u0101rdod p\u0101r\u0101k maz, jo vi\u0146i neuzvar Buy Box ar savu cenu, vai ar\u012b p\u0101rdod p\u0101r\u0101k l\u0113ti, jo vi\u0146i ir Buy Box ar nepareizu cenu. K\u0101 jau min\u0113ts, p\u0101rdev\u0113jam ir j\u0101iesaist\u0101s savos r\u012bkos, lai izmantotu to pilnu potenci\u0101lu. T\u0101p\u0113c m\u0113s pied\u0101v\u0101jam m\u016bsu klientiem visaptvero\u0161u ievadapm\u0101c\u012bbu, un m\u016bsu Klientu pan\u0101kumu vad\u012bbas komanda vienm\u0113r ir pieejama jaut\u0101jumiem.<\/p>\t\t

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\n\t\t\t14 liel\u0101k\u0101s k\u013c\u016bdas cenu p\u0101rskat\u012b\u0161an\u0101<\/a>\n\t\t
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\n\t\t\t\t\tPadomi un triki<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t14 liel\u0101k\u0101s k\u013c\u016bdas cenu p\u0101rskat\u012b\u0161an\u0101<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\t\u0160is ir veids, k\u0101 j\u016bs ietaup\u0101t laiku un naudu k\u0101 Amazon p\u0101rdev\u0113js, izmantojot viedu automatiz\u0101ciju!<\/a>\n\t\t
\n\t\t\"So\t<\/div>\n\t
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\n\t\t\t\t\tPadomi un triki<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\u0160is ir veids, k\u0101 j\u016bs ietaup\u0101t laiku un naudu k\u0101 Amazon p\u0101rdev\u0113js, izmantojot viedu automatiz\u0101ciju!<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>
\n\t\t\tTop 5 lab\u0101kie un visnoder\u012bg\u0101kie Amazon p\u0101rdev\u0113ju r\u012bki tirg\u016b [Ce\u013cvedis 2025]<\/a>\n\t\t
\n\t\t\"Amazon\t<\/div>\n\t
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\n\t\t\t\t\tR\u012bki Amazon p\u0101rdev\u0113jiem<\/a>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\tTop 5 lab\u0101kie un visnoder\u012bg\u0101kie Amazon p\u0101rdev\u0113ju r\u012bki tirg\u016b [Ce\u013cvedis 2025]<\/a>\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

Otto Kelm: <\/strong>Katru jomu var ieg\u016bt, izmantojot r\u012bkus, a\u0123ent\u016bras vai pakalpojumus. Katrai jomai ir sava der\u012bguma pak\u0101pe. Galu gal\u0101 tas ir atkar\u012bgs no katra p\u0101rdev\u0113ja individu\u0101laj\u0101m sp\u0113j\u0101m, ko vi\u0146i var dar\u012bt un ko vi\u0146iem nepiecie\u0161ams. Tirgus ir labi iek\u013cauts, bet tas ir t\u0101lu no sava beig\u0101m. Pa\u0161laik tiek ieg\u0101d\u0101ti vai apvienoti p\u0101r\u0101k maz r\u012bku, a\u0123ent\u016bru vai pakalpojumu sniedz\u0113ju. Lo\u0123istika, kr\u0101jumu p\u0101rvald\u012bba, cenu kontrole vai r\u012bki, lai risin\u0101tu neatbilst\u012bbas vai p\u0101rvald\u012btu tirgus datus, ir absol\u016bti pamati, kas j\u0101b\u016bt.<\/p>

K\u0101 j\u016bs dom\u0101jat, k\u0101 izskat\u012bsies Amazon uz\u0146\u0113mums n\u0101kotn\u0113?<\/strong><\/p>

Igor Branopolski: <\/strong>P\u0101rdo\u0161ana Amazon k\u013c\u016bst arvien gr\u016bt\u0101ka, jo rodas arvien vair\u0101k \u0161\u0137\u0113r\u0161\u013cu: zemas kvalit\u0101tes produkti tiek iz\u0146emti, jo pat\u0113r\u0113t\u0101ju apmierin\u0101t\u012bba k\u013c\u016bst arvien svar\u012bg\u0101ka. EAN saite jau sen ir pras\u012bba produktu p\u0101rdo\u0161anai. B\u016bs interesanti, kad tiks ieviesta CE dro\u0161\u012bbas direkt\u012bva. CE past\u0101v jau ilgu laiku, bet tagad Amazon veiks vair\u0101k p\u0101rbaudes un izmekl\u0113jumus. Nav izsl\u0113gts, ka n\u0101kotn\u0113 Amazon sadarbojas ar papildu pakalpojumu sniedz\u0113jiem, piem\u0113ram, T\u00dcV S\u00fcd un l\u012bdz\u012bg\u0101m organiz\u0101cij\u0101m.<\/p>

Ir \u013coti iesp\u0113jams, ka daudzi \u0136\u012bnas p\u0101rdev\u0113ji b\u016bs spiesti pamest tirgu, jo daudziem produktiem tr\u016bkst CE atbilst\u012bbas. Tas rada iev\u0113rojami liel\u0101ku potenci\u0101lu tie\u0161saistes tirgot\u0101jiem Eiropas l\u012bmen\u012b, kuriem vienm\u0113r ir bijusi likum\u012bga pras\u012bba ieg\u016bt CE sertifik\u0101tu. Tagad platformas ar\u012b tiek tur\u0113tas atbild\u012bgas, lai nodro\u0161in\u0101tu \u0161o atbilst\u012bbu. Jebkur\u0101 gad\u012bjum\u0101 klients b\u016bs v\u0113l vair\u0101k uzman\u012bbas centr\u0101, kas ne tikai ietekm\u0113s kvalit\u0101ti, bet ar\u012b noved\u012bs pie v\u0113l liel\u0101kas apkalpo\u0161anas, \u0101tr\u0101kas pieg\u0101des un liel\u0101kas klientu draudz\u012bguma.<\/p>

Otto Kelm: <\/strong>Es to nevaru atbild\u0113t. Ir p\u0101r\u0101k daudz nenoteikt\u012bbu attiec\u012bb\u0101 uz likumiem un ekonomiskajiem faktoriem, kas j\u0101\u0146em v\u0113r\u0101. Ku\u0123is ir iestr\u0113dzis, un pasaule dreb! Tom\u0113r es redzu ra\u017eot\u0101ju tie\u0161o ce\u013cu k\u0101 z\u012bmolus uz klientu k\u0101 n\u0101kotni, kas noved\u012bs pie daudzu starpnieku vai p\u0101rdev\u0113ju izsl\u0113g\u0161anas.<\/p>

Ronny Marx: <\/strong>Priv\u0101t\u0101 eti\u0137ete, j\u0101, bet veidota cit\u0101di. M\u0113s, visticam\u0101k, redz\u0113sim nelielu kritumu tie\u0161saistes tirdzniec\u012bb\u0101, jo cilv\u0113ki tagad atkal gaida iepirk\u0161anos kl\u0101tien\u0113. Tas normaliz\u0113sies l\u012bdz gada beig\u0101m. Tom\u0113r e-komercija paliks iev\u0113rojami stimul\u0113ta COVID d\u0113\u013c. Daudzi cilv\u0113ki ir iepazinu\u0161i un nov\u0113rt\u0113ju\u0161i Amazon priek\u0161roc\u012bbas pand\u0113mijas laik\u0101. Jaut\u0101jums, kas j\u0101uzdod, ir: “K\u0101 es rea\u0123\u0113ju uz \u0161\u0101du tendenci?”<\/p>

Darba vide ar\u012b ilgtsp\u0113j\u012bgi main\u0101s uz att\u0101lin\u0101to darbu. Tas atver daudz lieto\u0161anas gad\u012bjumu priv\u0101t\u0101s eti\u0137etes p\u0101rdev\u0113jiem, vai nu caur plaukstas atbalstiem, specifisku apgaismojumu, kabe\u013cu p\u0101rvald\u012bbas produktiem vai mikrofoniem. J\u0101paliek rado\u0161iem un vienm\u0113r j\u0101b\u016bt gataviem tam, ka produkti, kas nav “unik\u0101li” un veiksm\u012bgi p\u0101rdoti, galu gal\u0101 tiks p\u0101rsp\u0113ti ar \u0136\u012bnas konkurentiem. Tas noz\u012bm\u0113, ka vienm\u0113r ir tikai ierobe\u017eots laika logs, lai izvietotu produktu, maksimiz\u0113tu t\u0101 potenci\u0101lu un p\u0113c tam p\u0101rietu uz citu. Alternat\u012bvi, es var\u0113tu laim\u0113t un tikt ieg\u0101d\u0101ts no viena no lielajiem M&A grup\u0101m, \u0101tri g\u016bt pe\u013c\u0146u un p\u0113c tam mekl\u0113t jaunas iesp\u0113jas ar \u0161iem naudas l\u012bdzek\u013ciem. Cit\u0101di, j\u0101piev\u0113r\u0161 uzman\u012bba produktiem, kas bie\u017ei tiek izmantoti m\u0101j\u0101s. Es uzskatu, ka ce\u013cojumu pre\u010du piepras\u012bjums turpin\u0101s samazin\u0101ties. Tom\u0113r m\u0101jas biroja produkti un, protams, preces, kas tiek izmantotas m\u0101j\u0101s, ir n\u0101kotnes tendence, kas turpin\u0101s.<\/p>

Marketplace Pulse zi\u0146o par augst\u0101k\u0101m pras\u012bb\u0101m “P\u0101rdev\u0113ja izpild\u012btajam Prime” ASV tirg\u016b. Tiks izmantoti tikai pieg\u0101des veidi, kas \u013cauj apstr\u0101d\u0101t pas\u016bt\u012bjumus sestdien\u0101s. Vai kaut kas l\u012bdz\u012bgs ir pl\u0101nots V\u0101cij\u0101? K\u0101da ietekme b\u016bs izmai\u0146\u0101m ASV uz citiem tirgiem?<\/strong><\/p>

Igor Branopolski: <\/strong>Seller Central ir iesp\u0113ja pieg\u0101d\u0101t sestdien\u0101s un sv\u0113tdien\u0101s, bet t\u0101 nav oblig\u0101ta. Gr\u016bt\u012bba V\u0101cij\u0101 ir t\u0101da, ka \u0161\u012b iesp\u0113ja vienk\u0101r\u0161i nepast\u0101v \u2013 neviens pakalpojumu sniedz\u0113js nepieg\u0101d\u0101 septi\u0146as dienas ned\u0113\u013c\u0101. Par to vienm\u0113r ir biju\u0161as diskusijas, bet tas paliek t\u0101ds pats, un ir \u013coti maz ticams, ka tuv\u0101kaj\u0101 n\u0101kotn\u0113 kaut kas main\u012bsies. T\u0101p\u0113c es neredzu ASV apst\u0101k\u013cu ietekmi uz V\u0101cijas tirgu.<\/p>

Produkti<\/h2>

Koronas pand\u0113mijas laik\u0101 piepras\u012bjums p\u0113c biznesa uzvalkiem ir iev\u0113rojami samazin\u0101jies, kam\u0113r piepras\u012bjums p\u0113c m\u0101jas ap\u0123\u0113rba ir strauji pieaudzis. K\u0101das produktu tendences j\u016bs redzat n\u0101kamajiem gadiem?<\/strong><\/p>

Igor Branopolski: <\/strong>Koronas pand\u0113mijas laik\u0101 tendences, piem\u0113ram, sejas maskas un roku dezinfekcijas l\u012bdzek\u013ci, \u013coti \u0101tri izzuda. Ir \u013coti gr\u016bti prognoz\u0113t \u0161\u0101das lietas ilg\u0101k\u0101 laika posm\u0101. J\u0101seko l\u012bdzi tendenc\u0113m un attiec\u012bgi j\u0101piel\u0101go savu produktu kl\u0101sts. Tom\u0113r to, ko m\u0113s \u013coti skaidri sajut\u012bsim n\u0101kamajos m\u0113ne\u0161os, ir resursu tr\u016bkums, ko izraisa konteinerku\u0123u blo\u0137\u0113\u0161ana Suecas kan\u0101l\u0101. Tas, visticam\u0101k, noved\u012bs pie glob\u0101la izejvielu un l\u012bdz ar to produktu cenu pieauguma.<\/p>

Otto Kelm: <\/strong>Tas var b\u016bt k\u0101 hula gredzens p\u0113d\u0113jos 6 m\u0113ne\u0161os vai jebkur\u0161 cits priek\u0161mets, ko populariz\u0113 TikTok lietot\u0101ji vai ietekm\u0113t\u0101ji, vai jauna tendence kr\u0101sa. Tas ir \u0161\u0101du lietu skaistums \u2013 neviens t\u0101s iepriek\u0161 nezin, un tie, kuri \u0101tri pievienojas, b\u016bs veiksm\u012bgi \u012bstermi\u0146\u0101 \u2013 tad vi\u0146iem ir j\u0101b\u016bt n\u0101kamajam asajam trumpim vai past\u0101v\u012bgi j\u0101p\u0113rk DHDL.<\/p>

Ronny Marx: <\/strong>J\u016bs nekad nezin\u0101t, kas notiks n\u0101kamo piecu gadu laik\u0101. Es redzu labus gadus priek\u0161\u0101 pat\u0113r\u0113t\u0101jiem, jo cenas daudz\u0101s jom\u0101s samazin\u0101sies. Daudzi uz\u0146\u0113mumi, kas tagad bankrot\u0113, joproj\u0101m ir preces kr\u0101jum\u0101, noliktav\u0101s vai konteineros. Kad pa\u0161reiz\u0113j\u0101 situ\u0101cija normaliz\u0113sies, da\u017ei tirgi tiks p\u0101rpludin\u0101ti ar produktiem no bankrot\u0113ju\u0161iem p\u0101rdev\u0113jiem, kuri saka: ir t\u016bksto\u0161iem mikrofona, austi\u0146u utt. no p\u0101rdev\u0113jiem, kuri tos nevar\u0113ja p\u0101rdot. Vi\u0146i tad izmet\u012bs visus savus produktus tirg\u016b. Kad tas notiks, cenas noteikt\u0101s jom\u0101s dramatiski samazin\u0101sies, un tad s\u0101kas otr\u0101 probl\u0113mu vi\u013c\u0146a. Piem\u0113ram, p\u0101rdev\u0113jiem, kuri tagad labi darbojas, bet vairs nevar\u0113s saglab\u0101t labas pe\u013c\u0146as mar\u017eas, jo tirgus ir p\u0101rpludin\u0101ts ar bankrot\u0113ju\u0161u konkurentu prec\u0113m. Tas var k\u013c\u016bt ar\u012b par interesantu \u2013 cit\u0101tos \u2013 tendenci.<\/p>

Vai j\u016bs varat sniegt gal\u012bgo nov\u0113rt\u0113jumu: K\u0101da ir j\u016bsu prognoze n\u0101kamajiem p\u0101ris gadiem? Kuras tendences nostiprin\u0101sies ilgtermi\u0146\u0101, vai j\u016bs redzat tendences, kas ir redzamas horizont\u0101, par kur\u0101m m\u0113s v\u0113l neesam pat dom\u0101ju\u0161i?<\/strong><\/p>

Igor Branopolski: <\/strong>Tirgus turpin\u0101s main\u012bties t\u0101pat k\u0101 iepriek\u0161\u0113jos gados. Ir svar\u012bgi b\u016bt \u013coti elast\u012bgiem un neielikt visus savus olas vien\u0101 groz\u0101. Viss, kas ir stingrs un nav automatiz\u0113ts, vienk\u0101r\u0161i neizdosies. T\u0101p\u0113c tikai uz\u0146\u0113mumi, kas ir \u013coti automatiz\u0113ti, \u0101rk\u0101rt\u012bgi draudz\u012bgi klientiem un vienm\u0113r ir uz pulsa, sasniegs ilgtermi\u0146a pan\u0101kumus un turpin\u0101s augt.<\/p>

Otto Kelm: <\/strong>Amazon un p\u0101rdev\u0113jiem ir j\u0101mekl\u0113 un j\u0101atrod partner\u012bba! P\u0101rdev\u0113ju ie\u0146\u0113mumi ir pieaugu\u0161i no 35% l\u012bdz vair\u0101k nek\u0101 65%. Amazon ir j\u0101atsak\u0101s no klientu centr\u0113tas dom\u0101\u0161anas un j\u0101veic vair\u0101k, lai sadarbotu ar p\u0101rdev\u0113jiem!<\/p>

P\u0101rdev\u0113jiem ir j\u0101atbr\u012bvojas no idejas, ka vi\u0146i tikai p\u0101rdod produktus. P\u0101r\u0101k daudz pamatu tiek ignor\u0113ti, vai tas b\u016btu saturs, SEO vai rekl\u0101ma \u2013 visur tiek palaistas gar\u0101m iesp\u0113jas.<\/p>

Amazon DSP tendence noteikti redz\u0113s pieaugo\u0161u izmanto\u0161anu. Turkl\u0101t Amazon B2B joproj\u0101m ir \u013coti nenov\u0113rt\u0113ts. Ar pareizajiem produktiem ir potenci\u0101ls v\u0113l liel\u0101kai izaugsmei.<\/p>

Cit\u0101di Amazon, k\u0101 jau par\u0101d\u012bts jaunaj\u0101 lietotn\u0113, vair\u0101k att\u0101lin\u0101sies no mekl\u0113t\u0101ja lomas un virz\u012bsies uz p\u0101rl\u016bko\u0161anu un iedvesmo\u0161anu. Turkl\u0101t Amazon ir j\u0101izveido soci\u0101lais t\u012bkls, ide\u0101li k\u0101 soci\u0101lo mediju tirdzniec\u012bbas t\u012bkls.<\/p>

Ronny Marx: <\/strong>Man j\u0101paliek elast\u012bgam un j\u0101seko l\u012bdzi notikumiem. Piem\u0113ram, Alibaba ir izveidojis jaunu kl\u0101tb\u016btni Li\u00e8ge. Katru gadu tur tiek pieg\u0101d\u0101ti 350 miljoni pakot\u0146u un izplat\u012bti vis\u0101 Eirop\u0101. Tas ir gandr\u012bz miljons pakot\u0146u dien\u0101. Bet ir ar\u012b citas daudzz\u012bmolu platformas, piem\u0113ram, ASOS no Apvienot\u0101s Karalistes vai Cdiscount Francij\u0101. Galaxus \u0160veic\u0113 \u0123ener\u0113 vair\u0101k nek\u0101 miljardu ie\u0146\u0113mumu \u2013 tikai \u0160veic\u0113. Tie ir visi konsolid\u0113ti platformas, un \u0161\u012b ir tendence, kas turpin\u0101s past\u0101v\u0113t. T\u0101p\u0113c ir j\u0101dom\u0101 uzman\u012bgi, vai veidot tie\u0161saistes veikalu un p\u0113c tam varb\u016bt izveidot tirgu, vai otr\u0101di. Ja kaut kas nedarbojas tirg\u016b, k\u0101p\u0113c tam vajadz\u0113tu darboties tie\u0161saistes veikal\u0101? Ja vien j\u016bs neesat \u013coti specializ\u0113ts un jums ir prec\u012bza m\u0113r\u0137auditorija, kuru varat reklam\u0113t un sasniegt tie\u0161saist\u0113. Tad n\u0101kamais jaut\u0101jums ir: K\u0101 es varu piesaist\u012bt apmekl\u0113t\u0101jus? Amazon to var izdar\u012bt ar tie\u0161o rekl\u0101mu; sav\u0101 veikal\u0101 ir j\u0101nodro\u0161ina pareiz\u0101s maks\u0101jumu metodes utt. T\u0101tad princips ir \u0161\u0101ds: vispirms paveiciet m\u0101jasdarbus tirgos; tirgi paliks un nepazud\u012bs. Un, ja viss tas darbojas, tad var\u0113tu b\u016bt v\u0113rts ar\u012b iziet cauri veikalam un piedal\u012bties daudzkan\u0101lu p\u0101rdo\u0161an\u0101.<\/p>

Secin\u0101jums<\/h2>

Amazon turpin\u0101s att\u012bst\u012bties un tur\u0113s savus p\u0101rdev\u0113jus modrus. Ir svar\u012bgi, lai p\u0101rdev\u0113ji sekotu l\u012bdzi \u0161\u012bm att\u012bst\u012bb\u0101m un veidotu uz\u0146\u0113mumu, kas ir iztur\u012bgs, bet taj\u0101 pa\u0161\u0101 laik\u0101 elast\u012bgs. Vi\u0146iem nevajadz\u0113tu akli sekot katrai tendencei, bet dr\u012bz\u0101k j\u0101uzdod jaut\u0101jums, vai ir v\u0113rts vi\u0146iem un vi\u0146u uz\u0146\u0113mumam pievienoties \u0161ai vilcienam.<\/p>

\u012apa\u0161i svar\u012bgi ir iesaist\u012bties ar klientiem un nezaud\u0113t vi\u0146us no redzesloka visu automatiz\u0101cijas procesu vid\u016b. Tom\u0113r tas nenoz\u012bm\u0113, ka nevajadz\u0113tu pa\u013cauties uz automatiz\u0101ciju. Tie\u0161i pret\u0113ji: lai veidotu ilgtermi\u0146a veiksm\u012bgu uz\u0146\u0113mumu, jums j\u0101ievie\u0161 automatiz\u0101cijas, kas atbalsta j\u016bs. Tom\u0113r \u0161iem r\u012bkiem j\u0101darbojas dinamisk\u0101 un inteli\u0123ent\u0101 veid\u0101, nevis j\u0101b\u016bt stingriem un noteikumiem balst\u012btiem.<\/p>

Att\u0113lu autorties\u012bbas att\u0113lu sec\u012bb\u0101: \u00a9 ra2 studio \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Amazon m\u016bsdienu pasaul\u0113 ir k\u013cuvis par neaizvietojamu. Liela da\u013ca pat\u0113r\u0113t\u0101ju iep\u0113rkas \u0161aj\u0101 tie\u0161saistes platform\u0101 un pat izmanto to k\u0101 mekl\u0113t\u0101jprogrammu, lai ieg\u016btu p\u0101rskatu par pied\u0101v\u0101jumiem un cen\u0101m. Uz\u0146\u0113mums p\u0113d\u0113jo gadu laik\u0101 ir nep\u0101rtraukti att\u012bst\u012bjies un p\u0101rveidojis sp\u0113les laukumu tie\u0161saistes p\u0101rdev\u0113jiem. Pirms neilga laika daudzas rekl\u0101mas iesp\u0113jas bija pieejamas tikai pieg\u0101d\u0101t\u0101jiem, bet tagad t\u0101s ir pieejamas<\/p>\n","protected":false},"author":8,"featured_media":11219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[69,69],"tags":[],"class_list":["post-111510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uz-musu-rekina"],"yoast_head":"\nAmazon n\u0101kotn\u0113: K\u0101 tirgus att\u012bst\u012bsies<\/title>\n<meta name=\"description\" content=\"Amazon n\u0101kotn\u0113: K\u0101di att\u012bst\u012bbas virzieni veidos n\u0101kamos p\u0101ris gadus? 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