{"id":111516,"date":"2024-10-30T15:56:32","date_gmt":"2024-10-30T15:56:32","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/14-vissvarigakie-kriteriji-lai-iegutu-buybox-amazon-un-ka-kontrolet-savus-raditajus\/"},"modified":"2025-12-10T10:16:27","modified_gmt":"2025-12-10T10:16:27","slug":"14-vissvarigakie-kriteriji-lai-iegutu-buybox-amazon-un-ka-kontrolet-savus-raditajus","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/14-vissvarigakie-kriteriji-lai-iegutu-buybox-amazon-un-ka-kontrolet-savus-raditajus\/","title":{"rendered":"14 vissvar\u012bg\u0101kie krit\u0113riji, lai ieg\u016btu BuyBox Amazon un k\u0101 kontrol\u0113t savus r\u0101d\u012bt\u0101jus"},"content":{"rendered":"\n

K\u0101 tas notiek, ka da\u017ei pied\u0101v\u0101jumi ir redzami Amazon, kam\u0113r citi nepar\u0101d\u0101s Amazon BuyBox<\/a>? Krit\u0113riji, lai ieg\u016btu \u0161o mazo dzelteno pogu, ir vislab\u0101k glab\u0101tais nosl\u0113pums tie\u0161saistes milzim, un kvalific\u0113\u0161an\u0101s BuyBox nav nemaz tik vienk\u0101r\u0161a. Amazon algoritms izlemj p\u0113c noteiktiem noteikumiem, kuri tirgot\u0101ji ir vispiem\u0113rot\u0101kie \u0161im laukam.<\/p>\n\n\n\n

Jo Amazon\u0101 ir divi p\u0101rdev\u0113ju veidi \u2013 pats Amazon, k\u0101 ar\u012b tre\u0161o pu\u0161u tirgot\u0101ji, kas p\u0101rdod preces un priv\u0101t\u0101s eti\u0137etes. Ja vair\u0101ki p\u0101rdev\u0113ji p\u0101rdod to pa\u0161u preci, rodas konkurence par laukumu labaj\u0101 pus\u0113 produktu detaliz\u0101cijas lap\u0101, kur klienti var pievienot preci grozam vai ieg\u0101d\u0101ties to tie\u0161i, izmantojot dzelteno pogu.<\/p>\n\n\n\n

Parasti katr\u0101 Amazon produktu detaliz\u0101cijas lap\u0101 ir tikai viena BuyBox, un visi tirgot\u0101ji, kas pied\u0101v\u0101 \u0161o preci, dal\u0101s \u0161aj\u0101 lap\u0101. Tom\u0113r tikai lab\u0101kie no lab\u0101kajiem ieg\u016bst iepirkumu groza laukumu. K\u0101? To j\u016bs uzzin\u0101siet \u0161eit.<\/p>\n\n\n\n

Kas ir Amazon BuyBox?<\/h2>\n\n\n\n

Ikviens, kur\u0161 v\u0113las k\u013c\u016bt par p\u0101rdev\u0113ju Amazon, to j\u0101zina: Amazon BuyBox, v\u0101cu valod\u0101 iepirkumu groza lauks, da\u017ereiz ar\u012b Buy Box vai Buybox. Redzamais lodzi\u0146\u0161 produktu detaliz\u0101cijas lap\u0101s ietver ne tikai cenu, bet ar\u012b dzelteno pogu ar uzrakstu “Ievietot groz\u0101”. Blakus atrodas ar\u012b lauks “Pirkt tagad”, caur kuru klienti var tie\u0161i nok\u013c\u016bt pie kases. Pamata b\u016bt\u012bba ir t\u0101da, ka tas ir Amazon ekvivalents grozam citos tie\u0161saistes veikalos.<\/p>\n\n\n\n

\"Amazon<\/figure>\n\n\n\n

T\u0101 k\u0101 liel\u0101k\u0101 da\u013ca klientu neiegulda p\u016bles, lai p\u0101rbaud\u012btu visus pied\u0101v\u0101jumus par preci, bet vienk\u0101r\u0161i noklik\u0161\u0137ina uz BuyBox, lai veiktu pirkumu, apm\u0113ram 90 % no visiem produkta p\u0101rdo\u0161anas dar\u012bjumiem notiek caur dzelteno pogu. BuyBox garant\u0113 augstu attiec\u012bg\u0101 tirgot\u0101ja pre\u010du p\u0101rdo\u0161anas l\u012bmeni un t\u0101d\u0113j\u0101di optimiz\u0113 p\u0101rdo\u0161anas skait\u013cus tirg\u016b.<\/p>\n\n\n\n

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BuyBox notiek l\u012bdz pat 90 % no visiem p\u0101rdo\u0161anas dar\u012bjumiem.<\/p>\n<\/blockquote>\n\n\n\n

\u0160aj\u0101 perspekt\u012bv\u0101 izvietojums mazaj\u0101 dzeltenaj\u0101 lauk\u0101 produktu detaliz\u0101cijas lap\u0101 ir piepras\u012bts k\u0101 nekad agr\u0101k un ir galvenais m\u0113r\u0137is tie\u0161saistes tirgot\u0101jiem Amazon, lai saglab\u0101tu konkur\u0113tsp\u0113ju. Bet kuri krit\u0113riji ietekm\u0113 BuyBox pie\u0161\u0137ir\u0161anu?<\/p>\n\n\n\t\t

\n\n\t\t
\n\t
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\n\t\t\tRevolucioniz\u0113jiet savu cenu piel\u0101go\u0161anu ar SELLERLOGIC strat\u0113\u0123ij\u0101m\t\t<\/div>\n\t\t
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\n\t\t\t\tNodro\u0161iniet savu 14 dienu bezmaksas izm\u0113\u0123in\u0101jumu un s\u0101ciet maksimiz\u0113t savus B2B un B2C p\u0101rdojumus \u0161odien. Vienk\u0101r\u0161a uzst\u0101d\u012b\u0161ana, bez saist\u012bb\u0101m.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\t\tUzziniet vair\u0101k<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Tuk\u0161ais kr\u0113sls<\/h3>\n\n\n\n

Viens no Amazon m\u012btiem v\u0113sta, ka D\u017eefs Bezoss uz saviem san\u0101ksm\u0113m vienm\u0113r atnes tuk\u0161u kr\u0113slu. Vi\u0146\u0161 to novieto pie konferences galda k\u0101 jebkuru citu kr\u0113slu. Tom\u0113r visas san\u0101ksmes laik\u0101 neviens uz t\u0101 nes\u0113\u017e.<\/p>\n\n\n\n

Kr\u0113sls kalpo k\u0101 simbols \u2013 tas simboliz\u0113 Amazon klientu. Ar tuk\u0161o kr\u0113slu tiek nodro\u0161in\u0101ts, ka klients it k\u0101 s\u0113\u017e pie galda un t\u0101d\u0113j\u0101di atg\u0101dina visus iesaist\u012btos, ka visas l\u0113mumi tiek pie\u0146emti klienta lab\u0101.<\/p>\n\n\n\n

Neatkar\u012bgi no t\u0101, vai \u0161is m\u012bts ir paties\u012bba vai n\u0113, var viegli iedom\u0101ties, ka san\u0101ksm\u0113 par BuyBox algoritmu ar\u012b tuk\u0161ais kr\u0113sls bija kl\u0101t. T\u0101d\u0113j\u0101di nav br\u012bnums, ka tikai tie pied\u0101v\u0101jumi non\u0101k BuyBox, kas sola klientam vislab\u0101ko klientu pieredzi.<\/p>\n\n\n\n

Ja v\u0113laties ieg\u016bt Amazon BuyBox, jums vispirms j\u0101nodro\u0161ina perfekts klientu serviss.<\/p>\n\n\n\n

Visi svar\u012bgie BuyBox krit\u0113riji p\u0101rskat\u0101<\/h2>\n\n\n\n
R\u0101d\u012bt\u0101js<\/strong><\/th>Defin\u012bcija<\/strong><\/th>Pe\u013c\u0146a no Buy Box<\/strong><\/th><\/tr><\/thead>
Pieg\u0101des metode<\/td>Pieg\u0101des metode tirgot\u0101jam<\/td>FBA\/Prime no p\u0101rdev\u0113ja<\/td><\/tr>
Beigu cena<\/td>Prece cena plus pieg\u0101des izmaksas<\/td>Jo zem\u0101ks, jo lab\u0101k<\/td><\/tr>
Pieg\u0101des laiks<\/td>Cik ilgi tas aiz\u0146em, l\u012bdz prece ir ieradusies<\/td><= 2 dienas<\/td><\/tr>
R\u0101d\u012bt\u0101js par pas\u016bt\u012bjumu tr\u016bkumiem<\/td>Negat\u012bv\u0101 atsauksmju r\u0101d\u012bt\u0101js + A-Z garantijas pieteikumu r\u0101d\u012bt\u0101js + Atcel\u0161anas r\u0101d\u012bt\u0101js<\/td>0%<\/td><\/tr>
Atcel\u0161anas r\u0101d\u012bt\u0101js pirms pas\u016bt\u012bjuma apstr\u0101des %<\/td>Pas\u016bt\u012bjumi ar atcel\u0161anu \/ Kop\u0113jais pas\u016bt\u012bjumu skaits<\/td>0%<\/td><\/tr>
R\u0101d\u012bt\u0101js der\u012bgu s\u016bt\u012bjumu izseko\u0161anas numuru<\/td>Visas pieg\u0101des, kuru s\u016bt\u012bjumu statuss var tikt izsekots<\/td>100%<\/td><\/tr>
R\u0101d\u012bt\u0101js kav\u0113t\u0101m pieg\u0101d\u0113m<\/td>Visas pieg\u0101des, kas tika pieg\u0101d\u0101tas v\u0113l\u0101k nek\u0101 nor\u0101d\u012bts<\/td>0%<\/td><\/tr>
R\u0101d\u012bt\u0101js punktu\u0101l\u0101m pieg\u0101d\u0113m<\/td>Pieg\u0101des, kas tika pieg\u0101d\u0101tas laik\u0101<\/td>100%<\/td><\/tr>
Neapmierin\u0101t\u012bba ar atgrie\u0161an\u0101m %<\/td>Negat\u012bvo atgrie\u0161anas pieteikumu skaits \/ Kop\u0113jais atgrie\u0161anas pieteikumu skaits<\/td>0%<\/td><\/tr>
P\u0101rdev\u0113ja v\u0113rt\u0113jums un to skaits<\/td>Kop\u0113jais v\u0113rt\u0113jumu skaits, ko p\u0101rdev\u0113js ir sa\u0146\u0113mis<\/td>Jo augst\u0101ks, jo lab\u0101k<\/td><\/tr>
Reakcijas laiks<\/td>Cik ilgi aiz\u0146em, l\u012bdz p\u0101rdev\u0113js atbild uz klientu jaut\u0101jumiem<\/td>< 12 stundu<\/td><\/tr>
Pre\u010du kr\u0101jums<\/td>Cik bie\u017ei p\u0101rdev\u0113jam nav kr\u0101jumu<\/td>Jo ret\u0101k tirgot\u0101js ir bez kr\u0101jumiem, jo lab\u0101k<\/td><\/tr>
Neapmierin\u0101t\u012bba ar klientu apkalpo\u0161anu %<\/td>Cik bie\u017ei klienti bija neapmierin\u0101ti ar p\u0101rdev\u0113ja atbildi<\/td>Jo zem\u0101ks, jo lab\u0101k<\/td><\/tr>
Atmaksas r\u0101d\u012bt\u0101js<\/td>Cik bie\u017ei klienti pieprasa atmaksu<\/td>Jo zem\u0101ks, jo lab\u0101k<\/td><\/tr>
R\u0101d\u012bt\u0101js par r\u0113\u0137ina tr\u016bkumiem<\/td>Pas\u016bt\u012bjumi ar r\u0113\u0137ina tr\u016bkumiem \/ Kop\u0113jais pas\u016bt\u012bjumu skaits no biznesa klientiem<\/td>0%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Pieg\u0101des metode, pied\u0101v\u0101juma cena, pieg\u0101des laiks un pre\u010du kr\u0101jums nav t\u012bri klientu specifiski r\u0101d\u012bt\u0101ji un piln\u012bb\u0101 ir tirgot\u0101ja rok\u0101s. P\u0101r\u0113jie desmit r\u0101d\u012bt\u0101ji BuyBox pe\u013c\u0146ai ir \u013coti cie\u0161i saist\u012bti ar Amazon strat\u0113\u0123iju un ir v\u0113rsti uz to, lai padar\u012btu klientus laim\u012bgus. Bet \u013caujiet mums beidzot p\u0101riet pie deta\u013c\u0101m<\/p>\n\n\n\n

1. Pieg\u0101des metode<\/h3>\n\n\n\n

Lai garant\u0113tu \u0101tru pieg\u0101di, p\u0101rdo\u0161anas procesiem j\u0101b\u016bt saska\u0146otiem. \u0160\u0101da optimiz\u0101cija prasa daudz laika un ar\u012b naudas. K\u0101 tie\u0161saistes tirgot\u0101js j\u016bs zin\u0101t, cik daudz darba ir pas\u016bt\u012bjumu procesos:<\/p>\n\n\n

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