{"id":111534,"date":"2020-03-12T08:53:00","date_gmt":"2020-03-12T08:53:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uzmanibu-ludzu-ka-padarit-savus-produktus-redzamakus-organiskaja-meklesana\/"},"modified":"2020-03-12T08:53:00","modified_gmt":"2020-03-12T08:53:00","slug":"uzmanibu-ludzu-ka-padarit-savus-produktus-redzamakus-organiskaja-meklesana","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/uzmanibu-ludzu-ka-padarit-savus-produktus-redzamakus-organiskaja-meklesana\/","title":{"rendered":"Uzman\u012bbu, l\u016bdzu: K\u0101 padar\u012bt savus produktus redzam\u0101kus organiskaj\u0101 mekl\u0113\u0161an\u0101"},"content":{"rendered":"

Kas vienreiz apskat\u012bsies Amazon, \u0101tri saprat\u012bs, ka mekl\u0113\u0161anas rezult\u0101ti ir veidoti p\u0113c viena un t\u0101 pa\u0161a sh\u0113mas.<\/p>

Un kas \u0161aj\u0101 gad\u012bjum\u0101 visvair\u0101k izce\u013cas? Tie nav tie\u0161i organiskie rezult\u0101ti, t\u0101tad tie, kas vienk\u0101r\u0161i labi atbilst mekl\u0113\u0161anas piepras\u012bjumam. Dr\u012bz\u0101k pirm\u0101s rindas ir pilnas ar Sponsored Brands, Amazon\u2019s Choice un bestselleriem.<\/p>

Bet ko tas viss noz\u012bm\u0113? Un k\u0101 ieg\u016bt \u0161\u0101du mar\u0137\u0113jumu saviem produktiem? M\u0113s esam to sal\u012bdzin\u0101ju\u0161i ar mekl\u0113\u0161anas rezult\u0101tu pirmaj\u0101m rind\u0101m un apkopoju\u0161i svar\u012bg\u0101ko inform\u0101ciju par t\u0101m.<\/p>

Pirm\u0101s vietas mekl\u0113\u0161anas rezult\u0101tos Amazon<\/h2>

Marketplace Pulse<\/a> sav\u0101 p\u0113t\u012bjum\u0101 \u201eTirgus vietas gads p\u0101rskat\u0101 2019\u201d starp citu analiz\u0113ja mekl\u0113\u0161anas rezult\u0101tu veido\u0161anu Amazon. Galu gal\u0101 tirgot\u0101ji vien ASV izt\u0113r\u0113ja 10 miljardus dol\u0101ru rekl\u0101mai pie tie\u0161saistes mil\u017ea.<\/p>

T\u0101tad jau var nojaust, k\u0101 ir veidoti mekl\u0113\u0161anas rezult\u0101ti. Tie ir pilni ar Sponsored Brands un produktiem, kurus Amazon algoritms v\u0113rt\u0113 k\u0101 \u012bpa\u0161i labus.<\/p>

Pirm\u0101 rinda mekl\u0113\u0161anas rezult\u0101tos sast\u0101v tikai no Sponsored Brands. N\u0101kamaj\u0101s rind\u0101s seko produkti ar bestselleru vai Amazon\u2019s Choice mar\u0137\u0113jumu, kas skaidri izce\u013cas no citiem organiskajiem rezult\u0101tiem.<\/p>

Sponsored Ads<\/h2>

Teor\u0113tiski katrs p\u0101rdev\u0113js Amazon var izmantot Sponsored Products vai Brands. (Sponsored Brands gad\u012bjum\u0101 jums, protams, j\u0101b\u016bt ar Amazon re\u0123istr\u0113tai pre\u010du z\u012bmei.) At\u0161\u0137ir\u012bba ir taj\u0101, vai j\u016bs reklam\u0113jat atsevi\u0161\u0137us produktus vai savu z\u012bmolu. Rezult\u0101ts ir tas pats: augst\u0101ka redzam\u012bba.<\/p>

\n

\u201eSponsored Brands ir rekl\u0101mas, kas satur j\u016bsu z\u012bmola logo, individu\u0101lu virsrakstu un l\u012bdz tr\u012bs j\u016bsu produktiem. \u0160\u012bs rekl\u0101mas par\u0101d\u0101s mekl\u0113\u0161anas rezult\u0101tos un pal\u012bdz palielin\u0101t j\u016bsu z\u012bmola un produktu portfe\u013ca atpaz\u012bstam\u012bbu.\u201d<\/em><\/p>\n\n\n\n

\u201ePal\u012bdziet Amazon klientiem ar rekl\u0101m\u0101m, kas tiek r\u0101d\u012btas mekl\u0113\u0161anas rezult\u0101tos un produktu detaliz\u0113taj\u0101s lap\u0101s, atrast un ieg\u0101d\u0101ties j\u016bsu produktus Amazon.\u201d<\/em> <\/p>\nAmazon<\/cite><\/blockquote>

Sav\u0101 p\u0113t\u012bjum\u0101 Marketplacepulse atkl\u0101ja, ka pirmaj\u0101 mekl\u0113\u0161anas rezult\u0101tu rind\u0101 tika r\u0101d\u012bti TIKAI Sponsored Brands. Otraj\u0101 rind\u0101 no pieciem r\u0101d\u012btajiem produktiem tr\u012bs bija sponsor\u0113ti. Sponsoringa noz\u012bm\u012bgums ir ac\u012bmredzams, un jums noteikti j\u0101izv\u0113rt\u0113, vai tas ir j\u0113gpilns ieguld\u012bjums j\u016bsu biznesam, lai j\u016bs nenok\u013c\u016btu mekl\u0113\u0161anas rezult\u0101tu sestaj\u0101 lap\u0101 (nu, lai b\u016btu god\u012bgi, produkti vismaz no otr\u0101s lapas ir praktiski neredzami).<\/p>

Svar\u012bgs aspekts sponsor\u0113\u0161an\u0101 ir tas, ka t\u0101 bie\u017ei ir saist\u012bta ar atsl\u0113gv\u0101rdiem. J\u016bsu produkti t\u0101d\u0113j\u0101di nepar\u0101d\u0101s nejau\u0161i, bet tiek r\u0101d\u012bti lietot\u0101jiem, kuri mekl\u0113ju\u0161i konkr\u0113tu atsl\u0113gv\u0101rdu. T\u0101d\u0113j\u0101di j\u016bs esat par lielu soli tuv\u0101k savai m\u0113r\u0137auditorijai. Ar savu izteiksm\u012bgo izvietojumu pirmaj\u0101s mekl\u0113\u0161anas rezult\u0101tu rind\u0101s j\u016bs nodro\u0161in\u0101t augstu produktu redzam\u012bbu un l\u012bdz ar to ar\u012b iev\u0113rojami palielin\u0101tu iesp\u0113ju, ka produkts tiks ieg\u0101d\u0101ts \u2013 tie ir pirmie, ko klienti redz sav\u0101 mekl\u0113\u0161anas piepras\u012bjum\u0101.<\/p>

Pan\u0101kumu iemesls Sponsored Ads ir tas, ka t\u0101s pirmaj\u0101 mirkl\u012b nav at\u0161\u0137iramas no parastajiem mekl\u0113\u0161anas rezult\u0101tiem un t\u0101d\u0113j\u0101di viegli tiek uztvertas k\u0101 organiskas, jo t\u0101s izskat\u0101s tie\u0161i t\u0101pat k\u0101 parasti produkti. Tas pats attiecas ar\u012b uz bestselleriem un Amazon\u2019s Choice produktiem. Tom\u0113r \u0161ie ir lab\u0101k at\u0161\u0137irami ar saviem izteiksm\u012bgajiem mar\u0137\u0113jumiem. Sponsor\u0113tajiem produktiem ir tikai neliels, gai\u0161i pel\u0113ks uzraksts, kas tos identific\u0113 k\u0101 t\u0101dus.<\/p>

\"J\u016bs<\/figure>

Da\u017ei svar\u012bgi faktori j\u016bsu Sponsored Ads pan\u0101kumiem:<\/p>