{"id":111540,"date":"2020-02-11T10:48:00","date_gmt":"2020-02-11T10:48:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ka-patiesiba-darbojas-amazon-algoritms\/"},"modified":"2020-02-11T10:48:00","modified_gmt":"2020-02-11T10:48:00","slug":"ka-patiesiba-darbojas-amazon-algoritms","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/ka-patiesiba-darbojas-amazon-algoritms\/","title":{"rendered":"K\u0101 paties\u012bb\u0101 darbojas Amazon algoritms?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-979205-identifier\">Amazon ir neapstr\u012bdami \u013coti veiksm\u012bgs \u2013 <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/374731\/umfrage\/nettoumsatz-von-amazon-in-deutschland-und-weltweit\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">V\u0101cij\u0101 t\u0101pat k\u0101 vis\u0101 pasaul\u0113<\/a>. Ar maksim\u0101lu klientu orient\u0101ciju tie\u0161saistes gigants sp\u0113j optim\u0101li veidot katru v\u0113rt\u012bbas rad\u012b\u0161anas \u0137\u0113des soli un t\u0101d\u0113j\u0101di piesaist\u012bt miljardiem klientu. Ne maz\u0101k svar\u012bga sast\u0101vda\u013ca e-komercijas sp\u0113l\u0113t\u0101ja pan\u0101kumu recept\u0113 ir Amazon algoritms ar nosaukumu A9: tas apmierina klienta vajadz\u012bbu p\u0113c iesp\u0113jas \u0101tr\u0101k un viegl\u0101k sa\u0146emt labu produktu izv\u0113li, izmantojot pa\u0161laik lab\u0101ko veidu. <\/p><p class=\"theme-wp-block gb-responsive-223750-identifier\">T\u0101d\u0113\u013c nav br\u012bnums, ka Amazon pat ir apsteidzis Google produktu mekl\u0113\u0161anas segment\u0101. Tas atspogu\u013cojas uz\u0146\u0113muma skait\u013cos: <a href=\"https:\/\/de.statista.com\/infografik\/4810\/die-amazon-erfolgsformel\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">No aptuveni 51,6 miljoniem e-komercijas pirc\u0113ju V\u0101cij\u0101 gandr\u012bz 44 miljoni regul\u0101ri iep\u0113rkas Amazon.<\/a> Skait\u013ci, par kuriem Amazon algoritma izstr\u0101d\u0101t\u0101ju komanda nav maz\u0101k atbild\u012bga. Jo tikai tad, ja A9 darbojas labi, klienti atrod produktus, kurus vi\u0146i patie\u0161\u0101m v\u0113las ieg\u0101d\u0101ties, un n\u0101kamreiz atgrie\u017eas. <\/p><p class=\"theme-wp-block gb-responsive-823571-identifier\">\u0160o procesu apraksta Thales S. Teixeira, Harvarda Biznesa skolas pasniedz\u0113js, sav\u0101 gr\u0101mat\u0101 \u201eUnlocking the Customer Value Chain\u201d: Klienta main\u012bt\u0101s vajadz\u012bbas noved pie digit\u0101l\u0101s trauc\u0113\u0161anas, nevis tehnisk\u0101m inov\u0101cij\u0101m. Saska\u0146\u0101 ar Teixeira <a href=\"https:\/\/www.brandeins.de\/magazine\/brand-eins-thema\/it-dienstleister-2020\/disruption-geht-vom-kunden-aus\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u0161\u012bs tikai pastiprina \u0161\u0101das tendences.<\/a> Tie\u0161i \u0161o efektu Amazon ir izmantojis: p\u0113k\u0161\u0146i bija iesp\u0113jams pieg\u0101d\u0101t produktus bez starpniekiem tie\u0161i galapat\u0113r\u0113t\u0101jam. T\u0101d\u0113j\u0101di tika apmierin\u0101ta jau past\u0101vo\u0161a klienta vajadz\u012bba \u2013 proti, v\u0113lme p\u0113c iesp\u0113jas neiziet no m\u0101jas, lai iepirktos. Tom\u0113r tas k\u013cuva iesp\u0113jams tikai ar Amazon A9 algoritmu.<\/p><p class=\"theme-wp-block gb-responsive-835230-identifier\">Daudziem tirgus p\u0101rdev\u0113jiem \u0161is mekl\u0113\u0161anas algoritms \u0161\u0137iet \u013coti neskaidrs. K\u0101p\u0113c mans konkurents ir 1. viet\u0101 rang\u0101, nevis es? K\u0101p\u0113c mans produkts neiek\u013caujas \u0161aj\u0101 vai taj\u0101 atsl\u0113gv\u0101rd\u0101? V\u0113l jo vair\u0101k, Amazon regul\u0101ri p\u0101rskata savu algoritmu \u2013 izmai\u0146as nav nekas neparasts. Taj\u0101 pa\u0161\u0101 laik\u0101 ir \u0101rk\u0101rt\u012bgi svar\u012bgi, lai A9 b\u016btu iesp\u0113jams saprast p\u0113c iesp\u0113jas lab\u0101k. T\u0101d\u0113\u013c m\u0113s esam apkopoju\u0161i visas svar\u012bg\u0101s inform\u0101cijas par Amazon algoritma darb\u012bbu \u0161eit jums.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-929752-identifier\">Ko dara Amazon algoritms?<\/h2><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-974540-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><img decoding=\"async\" width=\"500\" height=\"308\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142801\/amazon-algorithmus-funktionsweise.jpeg\" alt=\"Vai Amazon algoritmam ir \u012bpa\u0161a darb\u012bba?\" class=\"wp-image-3025\" style=\"width:440px;height:271px\" title=\"Amazon: A9 algoritms un t\u0101 darb\u012bba\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142801\/amazon-algorithmus-funktionsweise-407x251.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142801\/amazon-algorithmus-funktionsweise.jpeg 500w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-298004-identifier\">Tie ir visur: algoritmi. Pamata b\u016bt\u012bba ir r\u012bc\u012bbas noteikums, kas defin\u0113 risin\u0101jumu probl\u0113mu klasei un sast\u0101v no vair\u0101kiem atsevi\u0161\u0137iem so\u013ciem. Tie ir sastopami praktiski katr\u0101 datorprogramm\u0101 un sniedz t\u0101 sakot soli pa solim instrukcijas, k\u0101 uzdevumu var atrisin\u0101t.<\/p><p class=\"theme-wp-block gb-responsive-641713-identifier\">Amazon algoritma gad\u012bjum\u0101, visticam\u0101k, ir \u013coti sare\u017e\u0123\u012bts algoritms, kas \u0146em v\u0113r\u0101 daudzus da\u017e\u0101dus faktorus. Tom\u0113r tikai Amazon zina, kuri aspekti konkr\u0113ti ir svar\u012bgi. Visiem p\u0101r\u0113jiem j\u0101apmierin\u0101s ar visp\u0101r\u012bgu inform\u0101ciju un sav\u0101m pieredz\u0113m praks\u0113. T\u0101d\u0113j\u0101di nav pavisam viegli saprast Amazon algoritmu.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-371052-identifier\">Amazon algoritma darb\u012bba<\/h2><p class=\"theme-wp-block gb-responsive-142966-identifier\">Pamat\u0101 A9 ir atbild\u012bgs par to, lai noteiktu, kuri produkti rangojas attiec\u012bgajam atsl\u0113gv\u0101rdam, un p\u0113c tam izlemtu, k\u0101d\u0101 sec\u012bb\u0101 produkti tiks r\u0101d\u012bti klientam. M\u0113r\u0137is vienm\u0113r ir prezent\u0113t produktus ar visaugst\u0101ko pirk\u0161anas varb\u016bt\u012bbu aug\u0161pus\u0113. Turpm\u0101k m\u0113s detaliz\u0113t\u0101k apl\u016bkosim algoritma darb\u012bbu.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-926009-identifier\">K\u0101 Amazon algoritms nosaka saturiski atbilsto\u0161us produktus?<\/h3><p class=\"theme-wp-block gb-responsive-44176-identifier\">Lai p\u0113c iesp\u0113jas prec\u012bz\u0101k apmierin\u0101tu lietot\u0101ja pirk\u0161anas nodomu, A9 galvenok\u0101rt izv\u0113rt\u0113 lietot\u0101ja uzved\u012bbu un produkta lapu. Pamats vienm\u0113r ir atsl\u0113gv\u0101rds. P\u0113c t\u0101 mekl\u0113 ne tikai lietot\u0101js caur mekl\u0113\u0161anas formu, bet ar\u012b algoritms, lai atrastu visus saturiski atbilsto\u0161os produktus. T\u0101d\u0113\u013c tirgot\u0101jiem noteikti j\u0101nodarbojas ar <a href=\"\/lv\/blog\/amazon-seo-so-verbessern-sie-ihr-listing\/\" target=\"_blank\" rel=\"noreferrer noopener\">labas SEO krit\u0113rijiem un sava saraksta optimiz\u0101ciju<\/a>. <\/p><p class=\"theme-wp-block gb-responsive-277042-identifier\">A9 veic divus so\u013cus, lai noteiktu saturiski atbilsto\u0161us produktus:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-481381-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-655441-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Pirmaj\u0101 sol\u012b<\/strong> algoritms mekl\u0113 vis\u0101s indeks\u0101 iek\u013cautaj\u0101s produktu lap\u0101s p\u0113c atsl\u0113gv\u0101rda. Tas var b\u016bt, piem\u0113ram, gr\u0101matas nosaukums vai ar\u012b vienk\u0101r\u0161i v\u0101rds k\u0101 \u201esaulesbrilles\u201d. Vis\u0101m sast\u0101vda\u013c\u0101m j\u0101b\u016bt atrodamiem produkta lap\u0101. Tom\u0113r netiek \u0146emti v\u0113r\u0101 aizpildes v\u0101rdi, pieturz\u012bmes, skait\u013ci un taml\u012bdz\u012bgi. <\/li><li class=\"theme-wp-block gb-responsive-141928-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Otraj\u0101 sol\u012b<\/strong> rezult\u0101ti tiek t\u0101l\u0101k filtr\u0113ti. T\u0101d\u0113j\u0101di tiek izv\u0113l\u0113ti tikai tie produkti, kuriem ir noteikts galvenais att\u0113ls. Ja \u0161is att\u0113ls tr\u016bkst, Amazon algoritms \u0161os produktus ignor\u0113.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-435289-identifier\">Tagad ir skaidrs, kuri produkti saturiski atbilst mekl\u0113\u0161anas piepras\u012bjumam. Tom\u0113r tas var b\u016bt \u013coti daudz rezult\u0101tu. Mekl\u0113\u0161anas dzin\u0113js, kas visus \u0161os rezult\u0101tus nesak\u0101rto, b\u016btu mekl\u0113t\u0101jam bezj\u0113dz\u012bgs. Piem\u0113ram, atsl\u0113gv\u0101rdam \u201esaulesbrilles\u201d algoritms atrod vair\u0101k nek\u0101 100 000 rezult\u0101tu. T\u0101d\u0113\u013c p\u0113c saturisk\u0101s izv\u0113les notiek rang\u0113\u0161anas apr\u0113\u0137ins.<\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-194138-identifier\"><figure class=\"theme-wp-block aligncenter size-large is-resized\"><img decoding=\"async\" width=\"844\" height=\"377\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142800\/amazon-algorithmus-suche-sonnenbrille-844x377.png\" alt=\"Amazon algoritms b\u016btiski ietekm\u0113 mekl\u0113\u0161anu, piem\u0113ram, \u0161\u012bm saulesbrill\u0113m.\" class=\"wp-image-3029\" style=\"width:844px;height:377px\" title=\"ekr\u0101nuz\u0146\u0113mums-amazon-mekl\u0113\u0161ana-saulesbrilles\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142800\/amazon-algorithmus-suche-sonnenbrille-407x182.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142800\/amazon-algorithmus-suche-sonnenbrille-768x343.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142800\/amazon-algorithmus-suche-sonnenbrille-844x377.png 844w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142800\/amazon-algorithmus-suche-sonnenbrille.png 1200w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-981943-identifier\"><strong>K\u0101 Amazon algoritms nosaka rang\u0113\u0161anu?<\/strong><\/p><div class=\"wp-block-image desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-661634-identifier\"><figure class=\"theme-wp-block alignright size-large is-resized\"><a href=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/a9-algorithmus.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" width=\"844\" height=\"564\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/a9-algorithmus.png\" alt=\"A9 algoritms vairs nav aktu\u0101ls.\" class=\"wp-image-3033\" style=\"width:404px;height:270px\" title=\"K\u0101 darbojas A9 algoritms?\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/a9-algorithmus-407x272.png 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/a9-algorithmus-768x513.png 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142759\/a9-algorithmus.png 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/a><\/figure><\/div><p class=\"theme-wp-block gb-responsive-377141-identifier\">Katra tirgot\u0101ja m\u0113r\u0137is ir pan\u0101kt, lai vi\u0146a saraksts attiec\u012bgajam atsl\u0113gv\u0101rdam b\u016btu aug\u0161pus\u0113 mekl\u0113\u0161anas rezult\u0101tu rang\u0101. Jo liel\u0101k\u0101 da\u013ca pirkumu notiek pirmaj\u0101s tr\u012bs mekl\u0113\u0161anas rezult\u0101tu poz\u012bcij\u0101s.<\/p><p class=\"theme-wp-block gb-responsive-184156-identifier\">Amazon A9 algoritms \u0146em v\u0113r\u0101 daudzus da\u017e\u0101dus produkta \u012bpa\u0161\u012bbas ar at\u0161\u0137ir\u012bgu svaru &#8211; tom\u0113r divas vissvar\u012bg\u0101k\u0101s noteikti ir atbilst\u012bba un sniegums. Abiem ir tie\u0161a ietekme.<\/p><p class=\"theme-wp-block gb-responsive-854945-identifier\">Atbilst\u012bba tiek noteikta, pamatojoties uz izmantotajiem atsl\u0113gv\u0101rdiem produkta nosaukum\u0101, punktos, aizmugur\u0113 un produkta aprakst\u0101. \u0160eit Amazon SEO <a href=\"\/lv\/blog\/so-verbessern-sie-mit-dem-richtigen-amazon-keyword-tool-ihr-ranking\/\" target=\"_blank\" rel=\"noreferrer noopener\">ar labu atsl\u0113gv\u0101rdu izp\u0113ti<\/a> atmaks\u0101jas.<\/p><p class=\"theme-wp-block gb-responsive-659825-identifier\">Sniegums tiek nov\u0113rt\u0113ts, pamatojoties uz klik\u0161\u0137u caurlaid\u012bbas r\u0101d\u012bt\u0101ju, konversijas r\u0101d\u012bt\u0101ju un p\u0101rdo\u0161anas apjomu.<\/p><div class=\"theme-wp-block wp-block-columns desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-554205-identifier has-theme-light-gray-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"theme-wp-block wp-block-column desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-681100-identifier is-layout-flow wp-block-column-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-191268-identifier\"><em>Klik\u0161\u0137u caurlaid\u012bbas r\u0101d\u012bt\u0101js (CTR) att\u0113lo klik\u0161\u0137u skaitu uz saites attiec\u012bb\u0101 pret kop\u0113jo skat\u012bjumu skaitu. Ja, piem\u0113ram, no simts lietot\u0101jiem, kuri redz\u0113ju\u0161i produktu mekl\u0113\u0161anas rezult\u0101tos, desmit lietot\u0101ji \u0161o produktu ar\u012b noklik\u0161\u0137ina, tad \u0161im produktam b\u016btu CTR desmit procenti.<\/em><\/p><\/div><div class=\"theme-wp-block wp-block-column desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-245438-identifier is-layout-flow wp-block-column-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-471659-identifier\"><em>Konversijas r\u0101d\u012bt\u0101js (CR) attiecina faktisko pirkumu skaitu pret kop\u0113jo lapu skat\u012bjumu skaitu. Ja no simts interesentiem, kuri apskat\u012bju\u0161i produkta lapu, desmit skat\u012bt\u0101ji ieg\u0101d\u0101jas produktu un t\u0101d\u0113j\u0101di p\u0101rv\u0113r\u0161as par klientiem, CR b\u016btu desmit procenti.<\/em><\/p><\/div><div class=\"theme-wp-block wp-block-column desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-63740-identifier is-layout-flow wp-block-column-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-382068-identifier\"><em>P\u0101rdo\u0161anas apjoms apraksta, cik bie\u017ei produkts ir ieg\u0101d\u0101ts, piem\u0113ram, p\u0113d\u0113jo 7, 30 vai 90 dienu laik\u0101. Uz t\u0101 pamata tiek noteikts ar\u012b p\u0101rdo\u0161anas rangs.<\/em><\/p><\/div><\/div><p class=\"theme-wp-block gb-responsive-743866-identifier\">Jo augst\u0101ki ir \u0161ie tr\u012bs faktori, jo liel\u0101ka ir iesp\u0113ja, ka \u0161is produkts n\u0101kotn\u0113 tiks ieg\u0101d\u0101ts atk\u0101rtoti, t\u0101d\u0113\u013c Amazon algoritms \u0161im produktam pie\u0161\u0137irs attiec\u012bgi augst\u0101ku rangu. Turkl\u0101t Amazon veic daudz A\/B testu, lai noteiktu CTR. \u0160aj\u0101 proces\u0101 mekl\u0113\u0161anas algoritms, piem\u0113ram, atsl\u0113gv\u0101rdam \u201esaulesbrilles\u201d, izvada da\u017e\u0101dus produktus 1. viet\u0101. Produkts ar lab\u0101ko CTR, visticam\u0101k, ilgtermi\u0146\u0101 ar\u012b tiks r\u0101d\u012bts 1. viet\u0101.<\/p><p class=\"theme-wp-block gb-responsive-890604-identifier\">Kam\u0113r atbilst\u012bbu sal\u012bdzino\u0161i viegli var palielin\u0101t, piel\u0101gojot atsl\u0113gv\u0101rdus sarakst\u0101 (piem\u0113ram, produkta nosaukum\u0101), snieguma uzlabo\u0161ana ir sare\u017e\u0123\u012bt\u0101ka. Jo \u0161eit sp\u0113l\u0113 lomu daudzi aspekti, piem\u0113ram, produkta att\u0113lojums, visp\u0101r\u0113jie nosac\u012bjumi, produkta v\u0113rt\u0113jums vai p\u0101rdev\u0113ja sniegums (kas ietver atgrie\u0161anas r\u0101d\u012bt\u0101ju utt.). Svar\u012bgs faktors Amazon algoritmam ir, piem\u0113ram, cena un pieg\u0101des veids. Viss tas ietekm\u0113 vietnes apmekl\u0113t\u0101ja l\u0113mumu, vai noklik\u0161\u0137in\u0101t uz produkta un vai n\u0101kamaj\u0101 sol\u012b to ieg\u0101d\u0101ties.<\/p><p class=\"theme-wp-block gb-responsive-712038-identifier\">Klik\u0161\u0137u caurlaid\u012bbas un konversijas r\u0101d\u012bt\u0101ji ir abi <strong>atsl\u0113gv\u0101rdu specifiski<\/strong>! Kam\u0113r produkts A rangojas aug\u0161pus\u0113 atsl\u0113gv\u0101rdam \u201esaulesbrilles\u201d, tas nenoz\u012bm\u0113, ka tas b\u016bs t\u0101ds ar\u012b citam atsl\u0113gv\u0101rdam, piem\u0113ram, \u201eapa\u013cas saulesbrilles\u201d. \u0160aj\u0101 gad\u012bjum\u0101 produkts B var\u0113tu izr\u0101d\u012bt lab\u0101ku CTR un CR, jo \u0161is raksts lab\u0101k apmierina lietot\u0101ja pirk\u0161anas nodomu. T\u0101d\u0113\u013c, veicot <a href=\"https:\/\/www.sortlist.de\/blog\/amazon-seo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon SEO<\/a>, parasti j\u0101\u0146em v\u0113r\u0101 vair\u0101ki atsl\u0113gv\u0101rdi saraksta optimiz\u0101cijas laik\u0101.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-379652-identifier\">Secin\u0101jums: T\u0101 darbojas Amazon algoritms!<\/h2><p class=\"theme-wp-block gb-responsive-134511-identifier\">Amazon algoritms nov\u0113rt\u0113, pamatojoties uz da\u017e\u0101diem faktoriem, kuri produkti par\u0101d\u0101s mekl\u0113\u0161anas rezult\u0101tos attiec\u012bgajam atsl\u0113gv\u0101rdam un k\u0101d\u0101 sec\u012bb\u0101 tie to dara. Taj\u0101 tiek \u0146emti v\u0113r\u0101 daudzi da\u017e\u0101di aspekti. Vispirms tiek noteikta saturisk\u0101 atbilst\u012bba, un p\u0113c tam tiek p\u0101rbaud\u012bts, vai visiem \u0161iem produktiem ir noteikts galvenais att\u0113ls.<\/p><p class=\"theme-wp-block gb-responsive-159870-identifier\">Pamat\u0101 algoritms vienm\u0113r cen\u0161as novietot aug\u0161pus\u0113 tos produktus, kuriem ir visaugst\u0101k\u0101 pirk\u0161anas varb\u016bt\u012bba, jo tie vislab\u0101k apmierina lietot\u0101ja pirk\u0161anas nodomu. T\u0101d\u0113\u013c algoritms otraj\u0101 sol\u012b nov\u0113rt\u0113 produkta atbilst\u012bbu un sniegumu attiec\u012bb\u0101 uz mekl\u0113\u0161anas piepras\u012bjuma atsl\u0113gv\u0101rdu. Atbilst\u012bba tiek noteikta galvenok\u0101rt, pamatojoties uz sarakst\u0101 izmantotajiem atsl\u0113gv\u0101rdiem, un to var labi ietekm\u0113t. Savuk\u0101rt sniegumam galvenok\u0101rt ir noz\u012bme klik\u0161\u0137u caurlaid\u012bbas r\u0101d\u012bt\u0101jam, konversijas r\u0101d\u012bt\u0101jam un p\u0101rdo\u0161anas apjomam. \u0160\u012b optimiz\u0101cija ir laikietilp\u012bg\u0101ka. T\u0101d\u0113j\u0101di A9 piem\u0113ram, ietekm\u0113 ar\u012b p\u0101rdo\u0161anas rangu.<\/p><p class=\"theme-wp-block gb-responsive-754404-identifier has-small-font-size\">Att\u0113lu atsauces att\u0113lu sec\u012bb\u0101: \u00a9 charles taylor \u2013 stock.adobe.com \/ \u00a9 Siarhei \u2013 stock.adobe.com \/ ekr\u0101nuz\u0146\u0113mums @ Amazon \/ \u00a9 yuriygolub \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Amazon ir neapstr\u012bdami \u013coti veiksm\u012bgs \u2013 V\u0101cij\u0101 t\u0101pat k\u0101 vis\u0101 pasaul\u0113. Ar maksim\u0101lu klientu orient\u0101ciju tie\u0161saistes gigants sp\u0113j optim\u0101li veidot katru v\u0113rt\u012bbas rad\u012b\u0161anas \u0137\u0113des soli un t\u0101d\u0113j\u0101di piesaist\u012bt miljardiem klientu. Ne maz\u0101k svar\u012bga sast\u0101vda\u013ca e-komercijas sp\u0113l\u0113t\u0101ja pan\u0101kumu recept\u0113 ir Amazon algoritms ar nosaukumu A9: tas apmierina klienta vajadz\u012bbu p\u0113c iesp\u0113jas \u0101tr\u0101k un viegl\u0101k sa\u0146emt labu<\/p>\n","protected":false},"author":3,"featured_media":3021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1095],"tags":[],"class_list":["post-111540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-amazona"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon algoritms &quot;A9&quot; p\u0101rskat\u0101: Funkcija + padomi<\/title>\n<meta name=\"description\" content=\"Amazon algoritms &quot;A9&quot; ir tie\u0161saistes giganta sirds. \u0160\u0101di p\u0101rdev\u0113ji izmanto algoritmu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/ka-patiesiba-darbojas-amazon-algoritms\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon algoritms &quot;A9&quot; p\u0101rskat\u0101: Funkcija + padomi\" \/>\n<meta property=\"og:description\" content=\"Amazon algoritms &quot;A9&quot; ir tie\u0161saistes giganta sirds. \u0160\u0101di p\u0101rdev\u0113ji izmanto algoritmu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lv\/blog\/ka-patiesiba-darbojas-amazon-algoritms\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - 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