{"id":111543,"date":"2022-04-26T05:49:00","date_gmt":"2022-04-26T05:49:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/svarigakie-kpi-lai-gutu-lielaku-panakumu-amazon\/"},"modified":"2022-04-26T05:49:00","modified_gmt":"2022-04-26T05:49:00","slug":"svarigakie-kpi-lai-gutu-lielaku-panakumu-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/svarigakie-kpi-lai-gutu-lielaku-panakumu-amazon\/","title":{"rendered":"Svar\u012bg\u0101kie KPI, lai g\u016btu liel\u0101ku pan\u0101kumu Amazon"},"content":{"rendered":"

Pan\u0101kumu g\u016b\u0161ana Amazon nav nemaz viegla. T\u0101d\u0113\u013c ir v\u0113l svar\u012bg\u0101k sekot l\u012bdzi saviem r\u0101d\u012bt\u0101jiem. Galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji (KPI) sniedz inform\u0101ciju par produktu un ie\u0146\u0113mumu att\u012bst\u012bbu, k\u0101 ar\u012b par to, pie k\u0101d\u0101m liet\u0101m v\u0113l j\u0101str\u0101d\u0101, lai uzlabotu j\u016bsu biznesa rezult\u0101tus. Saglab\u0101t p\u0101rskatu par visiem \u0161iem da\u017e\u0101dajiem KPI var b\u016bt gr\u016bti, bet m\u0113s jums pal\u012bdz\u0113sim! \u0160aj\u0101 rakst\u0101 m\u0113s par\u0101d\u012bsim, k\u0101 j\u016bs varat izmantot KPI sav\u0101 lab\u0101, lai padar\u012btu savu Amazon biznesu veiksm\u012bg\u0101ku!<\/p>\t\t

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\u0160is ir viesraksts no<\/div>\n\t\t\t<\/div>\n\t\t\t
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Faru pakalpojumi<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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m\u016bsu partneris FARU<\/a> pied\u0101v\u0101 visaptvero\u0161u tirgus p\u0101rvald\u012bbu Amazon. Ar ilggad\u0113ju pieredzi un datu virz\u012btiem pieej\u0101m tiek izveidots stabils pamats j\u016bsu ikdienas darb\u012bb\u0101m \u2013 tostarp r\u0101d\u012bt\u0101ju uzraudz\u012bba un m\u0101rketinga kampa\u0146u vad\u012bba. T\u0101d\u0113j\u0101di j\u016bs ieg\u016bstat laiku cit\u0101m liet\u0101m \u2013 piem\u0113ram, lai pievienotu \u0161os jaunajos produktus savam sortimentam, kurus jau sen esat paman\u012bju\u0161i. Un lai j\u016bs nepalaistu gar\u0101m jaun\u0101k\u0101s izmai\u0146as, Faru akt\u012bvi darbojas k\u0101 da\u013ca no vair\u0101kiem Amazon komitej\u0101m, lai j\u016bs uzzin\u0101tu par visiem attiec\u012bgajiem pilotprojektiem.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

Kuri KPI ir svar\u012bgi un kur j\u016bs tos varat atrast?<\/h2>

K\u0101 Amazon p\u0101rdev\u0113js j\u016bs varat ieg\u016bt ieskatu \u0161ajos r\u0101d\u012bt\u0101jos, izmantojot sada\u013cu Zi\u0146ojumi > Statistika un zi\u0146ojumi<\/strong> sav\u0101 Amazon Seller Central kont\u0101. Kreisaj\u0101 izv\u0113ln\u0113 tagad redz\u0113siet sada\u013cu \u201cP\u0113c ASIN\u201d, un zem t\u0101s atrodas attiec\u012bgais zi\u0146ojums Produkta lapas p\u0101rdo\u0161anas un satiksmes<\/strong>.<\/p>

\"Svar\u012bg\u0101kie<\/figure><\/div>

\u0160o inform\u0101cijas paneli m\u0113s vienm\u0113r iesak\u0101m detaliz\u0113tai anal\u012bzei. Pirms m\u0113s s\u012bk\u0101k apl\u016bkojam attiec\u012bgos KPI, ir svar\u012bgi izv\u0113l\u0113ties pareizo laika filtru. J\u016bsu gada pl\u0101no\u0161anai ir j\u0113ga izv\u0113l\u0113ties gar\u0101kus laika posmus, lai, piem\u0113ram, atkl\u0101tu sezon\u0101l\u0101s sv\u0101rst\u012bbas un tendences. J\u016bsu ikdienas biznesam \u012bpa\u0161i interesanti ir \u201ePeriod over Period\u201d apsv\u0113rumi. Piem\u0113ram, r\u0101d\u012bt\u0101ju att\u012bst\u012bba sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo ned\u0113\u013cu vai to pa\u0161u periodu iepriek\u0161\u0113j\u0101 gad\u0101.<\/p>

Attiec\u012bgos KPI m\u0113s iedala 3 kategorij\u0101s<\/strong>:<\/p>

Satiksmes KPI: \u201eSesijas un lapu skat\u012bjumi\u201c<\/h3>
\"Svar\u012bg\u0101kie<\/figure><\/div>

Satiksmes r\u0101d\u012bt\u0101ji \u201eSesijas\u201c un \u201elapu skat\u012bjumi\u201c nor\u0101da uz Amazon lietot\u0101ju skaitu, kuri ir apskat\u012bju\u0161i j\u016bsu produktu. \u0160os r\u0101d\u012bt\u0101jus jums regul\u0101ri j\u0101p\u0101rbauda, lai attiec\u012bgi uzlabotu savu satiksmi un piesaist\u012btu vair\u0101k klientu uz saviem Amazon sarakstiem. K\u0101 j\u016bs varat redz\u0113t, lapu skat\u012bjumu skaits ir augst\u0101ks nek\u0101 sesiju skaits. T\u0101d\u0113\u013c noteikti uzdodiet sev jaut\u0101jumu: \u201eCik daudz potenci\u0101lo klientu tagad ir noklik\u0161\u0137in\u0101ju\u0161i uz man\u0101m produktu lap\u0101m?\u201c. Lai to prec\u012bzi noteiktu, jums j\u0101zina at\u0161\u0137ir\u012bba starp \u201esesij\u0101m\u201d un \u201elapu skat\u012bjumiem\u201c.<\/p>

\u012asi un skaidri izskaidrots: Katrs klienta klik\u0161\u0137is uz j\u016bsu produkta lapas ir lapu skat\u012bjums. Ja klients 24 stundu laik\u0101 vair\u0101kk\u0101rt noklik\u0161\u0137ina uz j\u016bsu saraksta, tas tiek skait\u012bts k\u0101 tikai viena sesija, bet k\u0101 vair\u0101ki lapu skat\u012bjumi.<\/p>

Labi zin\u0101t: Pirms neilga laika Amazon Seller Central ir papla\u0161in\u0101jusi KPI \u201eSesijas\u201c un \u201elapu skat\u012bjumi\u201c, \u013caujot tagad at\u0161\u0137irt satiksmi, kas radusies caur mobilaj\u0101m lietotn\u0113m, un satiksmi, kas radusies caur p\u0101rl\u016bkprogrammu. T\u0101d\u0113j\u0101di sesiju un lapu skat\u012bjumu skaits kopum\u0101 ir palielin\u0101jies, jo Seller Central iepriek\u0161 analiz\u0113ja tikai p\u0101rl\u016bkprogrammas satiksmi.<\/p>

Konversijas KPI: \u201eVien\u012bbas uz sesiju procentos\u201c<\/h3>
\"Svar\u012bg\u0101kie<\/figure><\/div>

Ar “Vien\u012bbas uz sesiju procentos” \u0161eit tiek dom\u0101ta konversijas likme. Konversijas likme nor\u0101da uz klientu da\u013cu, kuri apmekl\u0113ja j\u016bsu produktu un p\u0113c tam to patie\u0161\u0101m ieg\u0101d\u0101j\u0101s. T\u0101 ir efekt\u012bvs instruments, lai m\u0113r\u012btu sarakstu pan\u0101kumus.<\/p>

Konversijas likmi ietekm\u0113 daudzi faktori. Piem\u0113ri ir Buy Box likme un satura kvalit\u0101te, jo jo lab\u0101kas ir inform\u0101cijas par klientu, jo viegl\u0101k vi\u0146\u0161 var pie\u0146emt pirkuma l\u0113mumu.<\/p>

Ie\u0146\u0113mumu KPI: \u201eIe\u0146\u0113mumi no pas\u016bt\u012btaj\u0101m prec\u0113m\u201c<\/h3>
\"Svar\u012bg\u0101kie<\/figure><\/div>

K\u0101 nosaukums jau nor\u0101da, KPI \u201eIe\u0146\u0113mumi no pas\u016bt\u012btaj\u0101m prec\u0113m\u201c sniedz mums inform\u0101ciju par m\u016bsu tik m\u012b\u013cajiem ie\u0146\u0113mumiem. Pamatojoties uz ie\u0146\u0113mumiem, var veikt A-B-C anal\u012bzi, lai koncentr\u0113tos uz pareizajiem produktiem.<\/p>

Uff \u2026 Labi. Tagad esam p\u0101rbaud\u012bju\u0161i savus r\u0101d\u012bt\u0101jus. S\u0101ksim \u012bsteno\u0161anu!<\/p>

K\u0101 j\u016bs varat izmantot \u0161os KPI, lai optimiz\u0113tu savu Amazon biznesu?<\/strong><\/h2>

Lai jums to visu skaidr\u0101k par\u0101d\u012btu, m\u0113s esam izveidoju\u0161i da\u017eus gad\u012bjumu p\u0113t\u012bjumus<\/strong>.<\/p>

Gad\u012bjumu p\u0113t\u012bjums 1:<\/strong><\/p>

Status-Quo:<\/em> Uz\u0146\u0113mumam ir zema konversijas likme, lai gan j\u016bs varat \u0123ener\u0113t augstu apmekl\u0113jumu savos sarakstos.<\/p>

Interpret\u0101cija:<\/em> J\u016bsu cenas ir vid\u0113jas, ta\u010du konkurence ir liela un jums ir zema Buy Box likme.<\/p>

Pirk\u0161anas kaste tiek apr\u0113\u0137in\u0101ta, \u0146emot v\u0113r\u0101 da\u017e\u0101dus faktorus – liel\u0101kais ietekmes faktors ir cena, t.i., zem\u0101kais pied\u0101v\u0101jums ieg\u016bst pirk\u0161anas kasti. Ta\u010du ir ar\u012b citi faktori, piem\u0113ram, vai produkts ir pieejams Prime. Liel\u0101 priek\u0161roc\u012bba, ko sniedz Prime, ir t\u0101, ka tirgot\u0101js, neskatoties uz konkurenci, var ieg\u016bt pirk\u0161anas kasti, ja cena ir vien\u0101da.<\/p>

Risin\u0101jums: <\/em>Prime ievie\u0161ana caur Amazon FBA<\/a> vai Prime caur p\u0101rdev\u0113jiem, lai ieg\u016btu Buy Box, jo t\u0101 ir iz\u0161\u0137iro\u0161a j\u016bsu apgroz\u012bjumam. Saska\u0146\u0101 ar Amazon 90% p\u0101rdo\u0161anas notiek pieg\u0101d\u0101t\u0101jam Buy Box.<\/p>

Gad\u012bjumu p\u0113t\u012bjums 2:<\/strong><\/p>

Status-Quo:<\/em> Uz\u0146\u0113mums g\u016bst vid\u0113ju apgroz\u012bjumu ar vid\u0113ju apmekl\u0113jumu, ta\u010du tam joproj\u0101m ir slikta konversijas likme.<\/p>

Interpret\u0101cija:<\/em> Satura kvalit\u0101te ir uzlabojama, jo t\u0101 ir 60%. Turkl\u0101t tr\u016bkst atbilsto\u0161o atsl\u0113gv\u0101rdu.<\/p>

Risin\u0101jums: Vislab\u0101k ir aug\u0161upiel\u0101d\u0113t 6-7 produktu att\u0113lus, kas adres\u0113ti konkr\u0113tai m\u0113r\u0137auditorijai, ar skaidrojo\u0161u un izsme\u013co\u0161u att\u0113lu materi\u0101lu. Turkl\u0101t m\u0113s atbalst\u0101m A+ saturu, kas pal\u012bdz klientiem emocion\u0101li identific\u0113ties ar produktu un z\u012bmolu un st\u0101sta st\u0101stu. J\u0101pievieno, ka pareizo atsl\u0113gv\u0101rdu izmanto\u0161ana ar\u012b sp\u0113l\u0113 lielu lomu. Ir j\u0101izv\u0113las 2-3 svar\u012bg\u0101kie atsl\u0113gv\u0101rdi, kas sniedz klientiem pievienoto v\u0113rt\u012bbu un par\u0101da pareiz\u0101s produktu \u012bpa\u0161\u012bbas.<\/p>

Gad\u012bjumu p\u0113t\u012bjums 3:<\/strong><\/p>

Status-Quo<\/em>: Uz\u0146\u0113mums g\u016bst maz apgroz\u012bjuma un \u0123ener\u0113 zemu apmekl\u0113jumu sav\u0101 produktu lap\u0101, ta\u010du tam ir augsta konversijas likme.<\/p>

Interpret\u0101cija:<\/em> Satura kvalit\u0101te ir \u013coti laba, ta\u010du apmekl\u0113juma \u0123ener\u0113\u0161ana ir v\u0101ja un tr\u016bkst atbilsto\u0161o atsl\u0113gv\u0101rdu.<\/p>

Risin\u0101jums<\/em>: Lai uzlabotu apmekl\u0113juma \u0123ener\u0113\u0161anu, ir svar\u012bgi atrast pareizos atsl\u0113gv\u0101rdus. P\u0113c tam, kad ir noteikts pamata atsl\u0113gv\u0101rds k\u0101 s\u0101kumpunkts, kas prec\u012bzi apraksta produktu, ir j\u0101analiz\u0113 konkurentu atsl\u0113gv\u0101rdi un j\u0101atrod l\u012bdz\u012bgi atsl\u0113gv\u0101rdi. Turkl\u0101t, izmantojot m\u0113r\u0137tiec\u012bgas PPC kampa\u0146as, var uzlabot mekl\u0113\u0161anas rangu, lai katr\u0101 p\u0101rdo\u0161anas caurul\u0113 sasniegtu ide\u0101lo auditoriju.<\/p>

Secin\u0101jums<\/strong><\/h2>

K\u0101 j\u016bs redzat, KPI ir tikpat svar\u012bgi j\u016bsu uz\u0146\u0113mumam k\u0101 lidojuma instrumenti pilotam. J\u016bs varat tos izmantot, lai paredz\u0113tu turbulenci un savlaic\u012bgi piel\u0101gotu strat\u0113\u0123ijas.<\/p>

Ja j\u016bs v\u0113laties atp\u016bsties biznesa klas\u0113 un nol\u012bgt pilotu, kur\u0161 visu p\u0101r\u0146em j\u016bsu viet\u0101, m\u0113s esam jums pieejami. M\u016bsu komandai ir vair\u0101k nek\u0101 30 gadu pieredze Amazon, un t\u0101p\u0113c m\u0113s prec\u012bzi zin\u0101m, cik daudz laika prasa Amazon konta p\u0101rvald\u012bba. M\u0113s pied\u0101v\u0101jam visaptvero\u0161u tirgus p\u0101rvald\u012bbu un regul\u0101ri izstr\u0101d\u0101jam zi\u0146ojumus par biznesa att\u012bst\u012bbu, ieteicam konkr\u0113tus optimiz\u0101cijas pas\u0101kumus, pamatojoties uz m\u016bsu anal\u012bz\u0113m, un vad\u0101m j\u016bsu m\u0101rketinga kampa\u0146as. M\u0113s str\u0101d\u0101jam roku rok\u0101 ar j\u016bsu uz\u0146\u0113muma komand\u0101m. Vair\u0101k inform\u0101cijas atrad\u012bsiet: https:\/\/www.faru.services\/<\/a>.<\/p>

Ja m\u0113s esam piesaist\u012bju\u0161i j\u016bsu interesi, l\u016bdzu, vienojieties par tik\u0161anos ar mums: https:\/\/www.faru.services\/schedule-a-call<\/a>.<\/p>

Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 Andrey Popov \u2013 stock.adobe.com \/ \u00a9 Ekr\u0101nuz\u0146\u0113mumi @ Faru Services GmbH<\/p>","protected":false},"excerpt":{"rendered":"

Pan\u0101kumu g\u016b\u0161ana Amazon nav nemaz viegla. T\u0101d\u0113\u013c ir v\u0113l svar\u012bg\u0101k sekot l\u012bdzi saviem r\u0101d\u012bt\u0101jiem. Galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji (KPI) sniedz inform\u0101ciju par produktu un ie\u0146\u0113mumu att\u012bst\u012bbu, k\u0101 ar\u012b par to, pie k\u0101d\u0101m liet\u0101m v\u0113l j\u0101str\u0101d\u0101, lai uzlabotu j\u016bsu biznesa rezult\u0101tus. Saglab\u0101t p\u0101rskatu par visiem \u0161iem da\u017e\u0101dajiem KPI var b\u016bt gr\u016bti, bet m\u0113s jums pal\u012bdz\u0113sim! \u0160aj\u0101 rakst\u0101<\/p>\n","protected":false},"author":3,"featured_media":19866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"\n\u0160ie ir vissvar\u012bg\u0101kie KPI j\u016bsu Amazon biznesam!<\/title>\n<meta name=\"description\" content=\"Paredziet turbulenci, piel\u0101gojiet strat\u0113\u0123ijas \u2013 tikai tie, kuri p\u0101rvalda savus KPI, var to sasniegt! 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