![\"K\u0101](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/11084640\/how-to-launch-a-new-product-on-amazon-.jpeg\")
<\/figure><\/div>Labas un piem\u0113rotas produkta atra\u0161ana ies\u0101c\u0113jiem nemaz nav tik vienk\u0101r\u0161a. Jo tr\u016bkst pieredzes un noteiktas izj\u016btas par ienes\u012bgu produktu. Bet tikai tas, kur\u0161 lec aukst\u0101 \u016bden\u012b, pie\u013cauj k\u013c\u016bdas un svin pan\u0101kumus, var izveidot ienes\u012bgu Amazon biznesu. Ne katrs palai\u0161ana Amazon tie\u0161i iedegsies, un da\u017ereiz produkts varb\u016bt nemaz nedarbojas. Esiet tam gatavi \u2013 tas nedr\u012bkst apdraud\u0113t j\u016bsu visu eksistenci.<\/p>
Lai iedvesmotos, j\u016bs varat, protams, p\u0101rl\u016bkot attiec\u012bg\u0101s platformas, piem\u0113ram, Alibaba, Zentrada un citus. Tam ir priek\u0161roc\u012bba, ka j\u016bs tie\u0161i redzat, ar k\u0101d\u0101m iepirkuma cen\u0101m jums j\u0101r\u0113\u0137in\u0101s. Ar\u012b pats Amazon var b\u016bt laba avots tendenc\u0113m un lab\u0101kajiem p\u0101rdev\u0113jiem. Bet uzman\u012bbu: tikai t\u0101p\u0113c, ka produkts bie\u017ei tiek p\u0101rdots, nenoz\u012bm\u0113, ka tas tiek p\u0101rdots ienes\u012bgi vai j\u016bsu konkr\u0113taj\u0101 gad\u012bjum\u0101 darbojas. Jo jums j\u0101uzman\u0101s no konkurences.<\/p>
Konkurence<\/h4>
Paskatieties, kas notiek Amazon. Kuri produkti labi p\u0101rdodas, kuri n\u0113? Uzziniet, ko dara j\u016bsu potenci\u0101l\u0101 konkurence, k\u0101das cenas t\u0101 nosaka, cik daudz p\u0101rdev\u0113ju ir, cik sare\u017e\u0123\u012bti ir produktu deta\u013cu lapas un t\u0101 t\u0101l\u0101k.<\/p>
Liels p\u0101rdev\u0113ju skaits liecina, ka m\u0113r\u0137\u0113t\u0101 ni\u0161a ir smagi konkur\u0113jo\u0161a un daudzi p\u0101rdev\u0113ji sa\u0146em tikai mazu da\u013cu no k\u016bkas. Savuk\u0101rt da\u017ei pied\u0101v\u0101jumi var b\u016bt nor\u0101de uz to, ka p\u0101rdo\u0161ana nav izdev\u012bga \u2013 vai ar\u012b j\u016bs esat uzd\u016bru\u0161ies ienes\u012bgai, v\u0113l neizp\u0113t\u012btai ni\u0161ai. Lai to nov\u0113rt\u0113tu, jums r\u016bp\u012bgi j\u0101p\u0101rskata pied\u0101v\u0101jumi, tirgot\u0101ji, produkti, iepirkuma cenas, p\u0101rdo\u0161anas cenas un apl\u0113st\u0101 p\u0101rdo\u0161ana. Papildus tam piev\u0113rsiet uzman\u012bbu, vai ir daudz lielu tirgot\u0101ju vai ar\u012b da\u017ei maz\u0101ki.<\/p>
Amazon\u0101 ir t\u0101, ka klienti p\u0113rk tur, kur vi\u0146i j\u016btas paz\u012bstami. Ja paz\u012bstams p\u0101rdev\u0113js var\u0113tu b\u016bt viens no j\u016bsu konkurentiem, jums r\u016bp\u012bgi j\u0101apsver, vai v\u0113laties piedal\u012bties \u2013 \u012bpa\u0161i tad, ja esat v\u0113l jauns. Galu gal\u0101 tas noz\u012bm\u0113 ar\u012b to, ka j\u016bs esat nepaz\u012bstams, un ko zemnieks nepaz\u012bst… Jums b\u016bs j\u0101veic lieli rekl\u0101mas pas\u0101kumi, l\u012bdz var\u0113siet sacensties ar lielajiem sp\u0113l\u0113t\u0101jiem.<\/p>
No triku kastes: 999 metode<\/h4>
Lai ieg\u016btu saj\u016btu par produkta p\u0101rdo\u0161anas potenci\u0101lu, j\u016bs varat izmantot 999 metodi. Jo, diem\u017e\u0113l, konkurence jums maz sniegs inform\u0101ciju par to, k\u0101 notiek p\u0101rdo\u0161ana. \u0160eit ir diezgan vienk\u0101r\u0161s triks, ja jums nav attiec\u012bga anal\u012bzes r\u012bka. Noklik\u0161\u0137iniet uz produkta un ievietojiet to sav\u0101 iepirkumu groz\u0101. Tad palieliniet pas\u016bt\u0101mo daudzumu l\u012bdz 999. Parasti jums tiks par\u0101d\u012bts, ka attiec\u012bgajam p\u0101rdev\u0113jam ir pieejama tikai noteikta daudzuma kr\u0101jumi.<\/p> \u0160o pieeju j\u016bs atk\u0101rtojiet noteiktu laika periodu katru dienu, piem\u0113ram, vienu m\u0113nesi, un pierakstiet attiec\u012bgos kr\u0101jumus. T\u0101d\u0113j\u0101di j\u016bs varat nov\u0113rt\u0113t, cik daudz pas\u016bt\u012bjumu tiek sa\u0146emti dien\u0101.<\/p> Diem\u017e\u0113l tas ne vienm\u0113r darbojas, jo p\u0101rdev\u0113ji var noteikt ar\u012b maksim\u0101lo pas\u016bt\u012bjuma daudzumu, kas jums tiks par\u0101d\u012bts.<\/p> Tom\u0113r 999 metode var b\u016bt noder\u012bga pieeja, lai ieg\u016btu pirmo iespaidu par produkta p\u0101rdo\u0161anu. \u0160eit j\u016bs atrad\u012bsiet soli pa solim instrukciju video form\u0101t\u0101:<\/p> You are currently viewing a placeholder content from Default<\/strong>. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.<\/p> J\u016bs jau esat uzzin\u0101jis daudz par produkta tirgus situ\u0101ciju. T\u0101 k\u0101 j\u016bs jau esat iesaist\u012bjies konkurences izp\u0113t\u0113, jums vajadz\u0113tu ar\u012b paskat\u012bties uz vi\u0146u cen\u0101m.<\/p> P\u0101rdo\u0161anas cenu jums vajadz\u0113tu \u0146emt k\u0101 aptuvenu orientieri, ap kuru jums ir noteikts elast\u012bbas diapazons, kas tom\u0113r nav p\u0101r\u0101k liels. Ja sal\u012bdzin\u0101ms produkts maks\u0101 15 \u20ac, tad j\u016bs nevarat pied\u0101v\u0101t savu par 30 \u20ac. Ja j\u016bsu produktam ir pievienot\u0101 v\u0113rt\u012bba klientam, ko konkurences produkts nevar pied\u0101v\u0101t, j\u016bs, protams, varat cenu noteikt nedaudz augst\u0101ku.<\/p> Ja t\u0101 nav, un j\u016bs v\u0113laties p\u0101rdot to pa\u0161u produktu k\u0101 j\u016bsu konkurence, jums j\u0101nosaka konkur\u0113tsp\u0113j\u012bga cena. Ne tikai algoritms negat\u012bvi v\u0113rt\u0113 p\u0101r\u0101k augstas vai p\u0101r\u0101k zemas cenas, bet ar\u012b potenci\u0101lajam klientam gala cena Amazon ir \u0101rk\u0101rt\u012bgi svar\u012bgs faktors. T\u0101p\u0113c lab\u0101k apr\u0113\u0137iniet nedaudz konservat\u012bv\u0101k, nek\u0101 uz\u0146emties p\u0101r\u0101k lielu risku.<\/p> Noteikti piev\u0113rsiet uzman\u012bbu ar\u012b t\u0113mai Repricing<\/a>. Varb\u016bt j\u016bs jau esat paman\u012bju\u0161i konkurences anal\u012bz\u0113, ka cenas dienas laik\u0101 bie\u017ei main\u0101s. Dinamisks Repricer nep\u0101rtraukti p\u0101rbauda aktu\u0101lo tirgus situ\u0101ciju un attiec\u012bgi piel\u0101go j\u016bsu cenu. Tas ir svar\u012bgi, lai ieg\u016btu Buy Box vai ieg\u016btu labu poz\u012bciju. Piev\u0113rsiet uzman\u012bbu tam, lai j\u016bs izmantotu nevis noteikumu balst\u012btu Repricer, bet gan dinamisku r\u012bku, kas vislab\u0101kaj\u0101 gad\u012bjum\u0101 darbojas ar m\u0101ksl\u012bg\u0101 intelekta atbalstu. Turkl\u0101t jums vajadz\u0113tu sp\u0113t nor\u0101d\u012bt ne tikai minim\u0101lo un maksim\u0101lo cenu, bet ar\u012b j\u016bsu iepirkuma cenas un citus izdevumus, kas j\u0101iek\u013cauj cenu optimiz\u0101cij\u0101.<\/p> \u0100tra izaugsme ar SELLERLOGIC Repricer rok\u0101s<\/strong> Kad j\u016bs ievie\u0161at jaunu produktu Amazon, jums j\u0101izv\u0113las ar\u012b pieg\u0101des veids. \u0160\u012b izv\u0113le ietekm\u0113s ar\u012b j\u016bsu izmaksas, kuras m\u0113s apskat\u012bsim n\u0101kamaj\u0101 sada\u013c\u0101. K\u0101 Amazon tirgot\u0101jam jums b\u016bt\u012bb\u0101 ir tr\u012bs da\u017e\u0101das iesp\u0113jas, k\u0101 j\u016bs varat organiz\u0113t savu izpildi.<\/p> Izpilde, ko nodro\u0161ina Amazon (FBA)<\/strong><\/p> T\u0101 k\u0101 tie\u0161saistes tirgot\u0101js piev\u0113r\u0161 \u013coti lielu uzman\u012bbu perfektam klientu pieredzei, tas ir izstr\u0101d\u0101jis pieg\u0101des metodi, kas nodro\u0161ina maksim\u0101lu klientu apmierin\u0101t\u012bbu \u2013 Izpilde, ko nodro\u0161ina Amazon, \u012bsi saukta par FBA. Beig\u0101s klientam tas noz\u012bm\u0113 bezmaksas un \u0101tru pieg\u0101di, izcilu klientu atbalstu, vienk\u0101r\u0161us atgrie\u0161anas procesus un daudz ko citu. P\u0101rdev\u0113js g\u016bst labumu ne tikai no \u0161\u012bs klientu lojalit\u0101tes, FBA produkti tiek ar\u012b apz\u012bm\u0113ti ar Prime z\u012bmi, p\u0113c kuras daudzi klienti filtr\u0113 produktu mekl\u0113\u0161an\u0101.<\/p> Skaidrs FBA priek\u0161roc\u012bba ir t\u0101, ka j\u016bs liel\u0101ko da\u013cu uzdevumu nododat tie\u0161saistes tirgot\u0101jam, kur\u0161 ir speci\u0101lists klientu apkalpo\u0161anas jom\u0101. K\u0101 Amazon FBA p\u0101rdev\u0113js j\u016bs vienk\u0101r\u0161i nos\u016bt\u0101t savu pre\u010du uz Amazon lo\u0123istikas centru. No \u0161\u012b br\u012b\u017ea tie\u0161saistes tirgot\u0101js uz\u0146emas visus turpm\u0101kos so\u013cus \u2013 no produktu uzglab\u0101\u0161anas l\u012bdz izv\u0113lei un iepako\u0161anai, k\u0101 ar\u012b pieg\u0101dei un iesp\u0113jam\u0101m atgrie\u0161an\u0101m.<\/p> Izpilde, ko nodro\u0161ina tirgot\u0101js (FBM)<\/strong><\/p> Alternat\u012bvi j\u016bs, protams, varat piln\u012bb\u0101 patst\u0101v\u012bgi r\u016bp\u0113ties par izpildi un visus procesus no A l\u012bdz Z veikt pats. \u0160ie produkti tom\u0113r nesa\u0146ems v\u0113lamo Prime z\u012bmi. Turkl\u0101t pa\u0161as lo\u0123istikas izveide ir \u0101rk\u0101rt\u012bgi d\u0101rga un gr\u016bti p\u0101rvald\u0101ma, \u012bpa\u0161i ies\u0101c\u0113jiem.<\/p> Prime caur p\u0101rdev\u0113jiem<\/strong><\/p> Alternat\u012bva FBA pakalpojumam var\u0113tu b\u016bt Prime caur p\u0101rdev\u0113jiem programma, kas tom\u0113r ir pieejama tikai p\u0113c iel\u016bguma un prasa visaptvero\u0161u kvalit\u0101tes nodro\u0161in\u0101\u0161anu. Turkl\u0101t Amazon sniedz tirgot\u0101jam specifiskas nor\u0101des par izpildi (piem\u0113ram, pras\u012bbas attiec\u012bb\u0101 uz pieg\u0101des pakalpojumu sniedz\u0113ju). Protams, \u0161ie produkti tiek ar\u012b apz\u012bm\u0113ti ar popul\u0101ro Prime z\u012bmi, ar kuru var sasniegt liel\u0101ko pirc\u0113ju grupu Amazon \u2013 Prime klientus.<\/p> Kura no trim metod\u0113m vislab\u0101k atbilst j\u016bsu biznesam, ir atkar\u012bga no daudziem faktoriem, piem\u0113ram, no j\u016bsu pre\u010du lieluma.<\/p> <\/p> Papildus labam produktam un p\u0101rdom\u0101tai cenu kalkul\u0101cijai, \u012bpa\u0161i ies\u0101c\u0113jiem, j\u0101b\u016bt ar\u012b noteikt\u0101m pamatzin\u0101\u0161an\u0101m, pirms vi\u0146i uzs\u0101k savu pirmo Amazon palai\u0161anu.<\/p> Ap E-komercijas giganta algoritmu ir daudz baumu. Tom\u0113r svar\u012bg\u0101 inform\u0101cija ir diezgan dro\u0161a, un deta\u013cas tirgus p\u0101rdev\u0113jiem nemaz nav tik interesantas. Algoritms nodro\u0161ina, ka klienti sa\u0146em ieteikumus tikai par t\u0101diem produktiem, kas ir augst\u0101kaj\u0101s viet\u0101s mekl\u0113\u0161anas rezult\u0101tos un ir attiec\u012bgi saist\u012bti ar vi\u0146iem un mekl\u0113\u0161anas piepras\u012bjumu. Liel\u0101ko ietekmi uz atbilst\u012bbas nov\u0113rt\u0113jumu ietekm\u0113 veiktsp\u0113ja, prec\u012bz\u0101k, klik\u0161\u0137u caurlaides koeficients (CTR) un konversijas koeficients (CR).<\/p> \u0160\u012bs svar\u012bg\u0101s r\u0101d\u012bt\u0101jus savuk\u0101rt ietekm\u0113 citi faktori. Uz CTR galvenok\u0101rt ietekm\u0113 produkta fotoatt\u0113ls, cena, v\u0113rt\u0113jums un nosaukums. Savuk\u0101rt CR ir \u012bpa\u0161i ietekm\u0113ta no produkta lapas, proti, no z\u012bmola un produkta att\u0113lojuma, tostarp A+ saturs<\/a>, produkta att\u0113liem, bulletpointiem un atsauksm\u0113m, k\u0101 ar\u012b no pieg\u0101des veida.<\/p> Agr\u0101k bija iesp\u0113jams ar labu Amazon produktu palai\u0161anu \u013coti \u0101tri iek\u013c\u016bt lab\u0101ko p\u0101rdev\u0113ju sarakst\u0101. \u0160odien tas vairs nav tik vienk\u0101r\u0161i, jo algoritms tagad \u0146em v\u0113r\u0101 ar\u012b ilgtermi\u0146a veiktsp\u0113ju. Neskatoties uz to, tirgot\u0101ji ar labu produkta saraksta sagatavo\u0161anu var ielikt pamatu optim\u0101lai veiktsp\u0113jai.<\/p> Ja j\u016bs pl\u0101nojat Amazon palai\u0161anu, jums bie\u017ei ir nenov\u0113rt\u0113jams priek\u0161roc\u012bbas, ka varat izveidot piln\u012bgi jaunu produkta lapu. J\u016bs varat pievienot savus att\u0113lus, optimiz\u0113tas aprakstus un izstr\u0101d\u0101tas bulletpointus.<\/p> \u0160o priek\u0161roc\u012bbu jums vajadz\u0113tu izmantot un savus saturus veidot atbilsto\u0161i SEO pras\u012bb\u0101m. Tam jums j\u0101zina, ar k\u0101d\u0101m atsl\u0113gv\u0101rdiem klienti mekl\u0113 produktus, kas l\u012bdz\u012bgi j\u016bsu. Ja esat veicis \u0161\u0101du izp\u0113ti, varat \u0161os mekl\u0113\u0161anas terminus attiec\u012bgi iek\u013caut sav\u0101 produkta nosaukum\u0101, bulletpointos, produkta aprakst\u0101 un aizmugur\u0113.<\/p> Laba mekl\u0113t\u0101jprogrammu optimiz\u0101cija nav nekas sare\u017e\u0123\u012bts. \u0160eit j\u016bs varat izlas\u012bt visas deta\u013cas: Amazon SEO: K\u0101 optimiz\u0113t savu sarakstu<\/a>.<\/p> Jauns produkts Amazon j\u0101populariz\u0113. Tikai t\u0101 tas tiks paman\u012bts un ieg\u0101d\u0101ts no potenci\u0101lajiem klientiem. Lielisks produkts ar nevainojamu SEO jums neko nenes\u012bs, ja gandr\u012bz neviens par to neuzzin\u0101s.<\/p> \u0160eit nav runa tikai par klasisko rekl\u0101mu, piem\u0113ram, PPC kampa\u0146\u0101m (maks\u0101 par klik\u0161\u0137i) un sponsor\u0113t\u0101m rekl\u0101m\u0101m. Smalka, bet \u013coti efekt\u012bva metode, k\u0101 padar\u012bt j\u016bsu produktu paz\u012bstamu, ir klientu atsauksmes.<\/p> Papildus produktu test\u0113t\u0101ju klubam Amazon (Vine<\/a>) ir daudz Facebook grupu, kur\u0101s j\u016bs varat pied\u0101v\u0101t savu produktu test\u0113\u0161anai. J\u016bs nodro\u0161in\u0101t savu produktu bez maksas vai par samazin\u0101tu cenu un sa\u0146emat pret\u012b atsauksmes par to. <\/p> V\u0113l viena iesp\u0113ja, k\u0101 sasniegt vair\u0101k interesentu, ir kupona kodi, ar kuriem j\u016bsu produktu var ieg\u0101d\u0101ties par samazin\u0101tu cenu. T\u0101d\u0113j\u0101di j\u016bs ne tikai palielin\u0101t savu p\u0101rdo\u0161anu, bet ar\u012b sava produkta atpaz\u012bstam\u012bbu. Uzziniet \u0161eit<\/a> vair\u0101k.<\/p> Ne katrs produkts ir vien\u0101ds. To tirgus p\u0101rdev\u0113jiem vienm\u0113r j\u0101\u0146em v\u0113r\u0101. \u0160ie so\u013ci var darboties daudziem palai\u0161anas projektiem Amazon, ta\u010du katr\u0101 gad\u012bjum\u0101 var b\u016bt nepiecie\u0161amas ar\u012b papildu darb\u012bbas.<\/p> Turkl\u0101t var b\u016bt nepiecie\u0161ams, lai pirmie p\u0101rdo\u0161anas dar\u012bjumi tiktu veikti bez pe\u013c\u0146as vai pat ar zaud\u0113jumiem. To \u012bpa\u0161i j\u0101apzin\u0101s ies\u0101c\u0113jiem, kuriem parasti v\u0113l nav liela finansi\u0101l\u0101 spilvena. Svar\u012bgi: nek\u0101d\u0101 gad\u012bjum\u0101 nedr\u012bkst turpin\u0101t p\u0101rdot produktus p\u0113c palai\u0161anas f\u0101zes bez pe\u013c\u0146as. Lai saglab\u0101tu savu rentabilit\u0101ti, ir nepiecie\u0161ams profesion\u0101ls pe\u013c\u0146as panelis<\/a>.<\/p> Produkta deta\u013cu lapa ir izstr\u0101d\u0101ta p\u0101rdo\u0161anas psiholo\u0123ijas principos, visi atsl\u0113gv\u0101rdi ir iek\u013cauti un profesion\u0101l\u0101s produkta fotogr\u0101fijas ir aug\u0161upiel\u0101d\u0113tas \u2013 lieliski. Tikl\u012bdz saraksts ir pieejams tie\u0161saist\u0113, ir j\u0101\u0123ener\u0113 pirmie p\u0101rdo\u0161anas dar\u012bjumi.<\/p> Izskat\u0101s vilino\u0161i vienk\u0101r\u0161i aicin\u0101t \u0123imeni, draugus un pazi\u0146as. \u0160is ce\u013c\u0161 nav pamat\u0101 aizliegts, ta\u010du tam j\u0101b\u016bt apdom\u012bgam, jo produktu atsauksmes nedr\u012bkst sniegt ne radinieki, ne tuvi draugi. To aizliedz Amazon vadl\u012bnijas.<\/p> Produktu atsauksmes ir \u0101rk\u0101rt\u012bgi v\u0113rt\u012bgas algoritmam. T\u0101m ir noteiktas ierobe\u017eojumi, lai nov\u0113rstu, piem\u0113ram, ieg\u0101d\u0101tas vai citas viltotas atsauksmes. Tas ietver ar\u012b to, ka p\u0101rdev\u0113ji nedr\u012bkst sniegt pret\u012b k\u0101du atl\u012bdz\u012bbu apmai\u0146\u0101 pret atsauksmi, un \u0123imenes locek\u013ciem, draugiem utt. lab\u0101k vajadz\u0113tu attur\u0113ties, pat ja vi\u0146i produktu ir ieg\u0101d\u0101ju\u0161ies un samaks\u0101ju\u0161i par to caur Amazon. Pret\u0113j\u0101 gad\u012bjum\u0101 tirgot\u0101js risk\u0113 ar konta blo\u0137\u0113\u0161anu.<\/p> T\u0101 viet\u0101 ir da\u017eas likum\u012bgas iesp\u0113jas, k\u0101 \u0123ener\u0113t atsauksmes. Laba iesp\u0113ja s\u0101kumam ir Amazon Vine. \u0160aj\u0101 gad\u012bjum\u0101 produkti tiek nodro\u0161in\u0101ti bez maksas un anon\u012bmi, bet god\u012bgi v\u0113rt\u0113ti no test\u0113t\u0101ju puses. Tirgot\u0101ji var viegli iestat\u012bt dal\u012bbu Seller Central sada\u013c\u0101 \u201eRekl\u0101ma\u201c.<\/p> V\u0113l citas iesp\u0113jas, k\u0101 likum\u012bgi v\u0101kt atsauksmes, m\u0113s esam apkopoju\u0161i \u0161eit: 6 galvenie padomi, k\u0101 j\u016bs varat ieg\u016bt vair\u0101k atsauksmju Amazon<\/a>.<\/p> Kad pirm\u0101s da\u017eas atsauksmes ir sniegtas, s\u0101kas aizraujo\u0161\u0101 f\u0101ze Amazon palai\u0161an\u0101. Tagad ir j\u0101pan\u0101k, lai akmens s\u0101ktu rull\u0113t, un j\u0101ieg\u016bst vair\u0101k p\u0101rdo\u0161anas dar\u012bjumu, vair\u0101k atsauksmju un t\u0101d\u0113j\u0101di v\u0113l vair\u0101k p\u0101rdo\u0161anas dar\u012bjumu. T\u0101d\u0113\u013c noteikti j\u0101izmanto PPC rekl\u0101mas, ar kur\u0101m pat pavisam jauns saraksts var par\u0101d\u012bties aug\u0161pus\u0113 mekl\u0113\u0161anas rezult\u0101tos. Vai pas\u016bt\u012bjums ir \u0123ener\u0113ts organisk\u0101 veid\u0101 vai caur rekl\u0101mu, ir otr\u0161\u0137ir\u012bgi \u2013 algoritmam p\u0101rdo\u0161ana vienm\u0113r ir z\u012bme, lai virz\u012btu attiec\u012bgo produktu. Kad rangs pieaug, rodas ar\u012b vair\u0101k p\u0101rdo\u0161anas dar\u012bjumu, kas savuk\u0101rt uzlabo rangu utt.<\/p> Tom\u0113r noteikti p\u0101rliecinieties, ka reklam\u0113t\u0101 produkta lapa ir optimiz\u0113ta. Pie Amazon PPC<\/a> (\u201eP<\/strong>ar k<\/strong>lik\u0161\u0137i p<\/strong>ar C<\/strong>lik\u0161\u0137i\u201d) nor\u0113\u0137ini notiek par katru klik\u0161\u0137i uz rekl\u0101mas. Slikts produkta saraksts tom\u0113r nenodro\u0161ina p\u0101rdo\u0161anu, un, ja netiek \u0123ener\u0113ti p\u0101rdo\u0161anas dar\u012bjumi, ir izmests naudas, reklam\u0113jot t\u0101du lapu.<\/p> Tas pats attiecas ar\u012b uz PPC kampa\u0146\u0101m pa\u0161\u0101m. P\u0113c k\u0101da laika \u0161\u012bm kampa\u0146\u0101m j\u0101b\u016bt atk\u0101rtoti p\u0101rskat\u012bt\u0101m, j\u0101nov\u0113rt\u0113 to efektivit\u0101te un, ja nepiecie\u0161ams, j\u0101optimiz\u0113. Tom\u0113r vispirms dodiet sav\u0101m kampa\u0146\u0101m nedaudz laika, lai algoritms var\u0113tu m\u0101c\u012bties.<\/p> L\u012bdz \u0161im punktam m\u016bzika ir skan\u0113jusi tikai Amazon. Daudzas strat\u0113\u0123ijas veiksm\u012bgai Amazon palai\u0161anai beidzas \u0161eit. Tom\u0113r internets ir liels, un pat ja liel\u0101kajai da\u013cai tie\u0161saistes pirc\u0113ju ir Amazon konts, ir nenov\u0113rt\u0113jami svar\u012bgi sasniegt klientus ar\u012b \u0101rpus Amazon.<\/p> No vienas puses to var izdar\u012bt ar Amazon DSP<\/a>. Tom\u0113r \u0161\u012b rekl\u0101mas forma ir ar\u012b diezgan d\u0101rga. V\u0113l viena iesp\u0113ja ir rekl\u0101mas Meta univers\u0101, proti, galvenok\u0101rt Facebook un Instagram, vai Google un YouTube, k\u0101 ar\u012b TikTok rekl\u0101mas. Ar\u012b sadarb\u012bba ar ietekm\u0113t\u0101jiem var b\u016bt izdev\u012bga atkar\u012bb\u0101 no produkta veida.<\/p> Kura platforma un kura m\u0113r\u0137auditorija ir sol\u012bga, tom\u0113r ir \u013coti individu\u0101li. T\u0101tad, ja jums nav sava zin\u0101\u0161anu b\u0101ze darb\u0101 ar veiktsp\u0113jas m\u0101rketingu, bet v\u0113laties vismaz vienreiz p\u0101rbaud\u012bt \u0161o potenci\u0101lu, jums vajadz\u0113tu mekl\u0113t atbalstu.<\/p> Tikl\u012bdz j\u016bs paman\u0101t, ka esat veiksm\u012bgi s\u0101cis rull\u0113t akmeni un produkts regul\u0101ri p\u0101rdodas caur digit\u0101lo tirdzniec\u012bbas vietu, varat s\u0101kt dinamiski piel\u0101got sava produkta cenu. Ja pirmaj\u0101 Amazon palai\u0161anas f\u0101z\u0113 j\u016bs, iesp\u0113jams, p\u0101rdev\u0101t ar \u013coti mazu vai bez pe\u013c\u0146as, jums tas tagad noteikti j\u0101maina. Jo ilgtermi\u0146\u0101 j\u016bs v\u0113laties b\u016bt rentabls un vienlaikus konkur\u0113tsp\u0113j\u012bgs.<\/p> Profesion\u0101la cenu optimiz\u0101cija Amazon m\u016bsdien\u0101s vairs nav iesp\u0113jama bez cenu piel\u0101go\u0161anas r\u012bka. Da\u017e\u0101s produktu kategorij\u0101s cenas main\u0101s katru sekundi. Neviens cilv\u0113ks to nevar izsekot, jo \u012bpa\u0161i, ja produktu kl\u0101sts pieaug.<\/p> Tom\u0113r Repricer optimiz\u0113 produkta cenu 24\/7 atbilsto\u0161i pa\u0161reiz\u0113jai tirgus un konkurences situ\u0101cijai un tam ir daudzi ieguvumi Amazon tirgot\u0101jiem. Ne tikai Repricer str\u0101d\u0101 patst\u0101v\u012bgi fona re\u017e\u012bm\u0101, bet ar\u012b nodro\u0161ina, ka p\u0101rdev\u0113ji p\u0101rdod par augst\u0101ko cenu, kas ir bijusi pieejama pa\u0161reiz\u0113j\u0101 situ\u0101cij\u0101. Tom\u0113r ir da\u017ei krit\u0113riji, kas j\u0101\u0146em v\u0113r\u0101, izv\u0113loties r\u012bku:<\/p> SELLERLOGIC Repricer Amazon ir \u0161\u0101ds profesion\u0101ls r\u012bks cenu optimiz\u0101cijai, kas atbilst visiem un pat vair\u0101k krit\u0113rijiem. Nodro\u0161iniet sev v\u0113l \u0161odien bezmaksas, 14 dienu izm\u0113\u0123in\u0101juma periodu un maksimiz\u0113jiet savus ie\u0146\u0113mumus<\/strong> ar V\u0101cijas tirgus l\u012bdera m\u0101ksl\u012bg\u0101 intelekta atbalst\u012btu cenu piel\u0101go\u0161anu.<\/p>\t\t![\"Metode,](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/23142840\/produktideen-fu%CC%88r-amazon-fba-finden.png\" "\\"Metode,")
<\/figure>![\"Metode,](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/23142839\/amazon-neues-produkt-anlegen.png\" "\\"Metode,")
<\/figure>Cenas<\/h4>
Tikai 2022. gada janv\u0101r\u012b tr\u012bs AMZ Smartsell dibin\u0101t\u0101ji ien\u0101ca tie\u0161saistes tirdzniec\u012bbas pasaul\u0113 \u2013 ar s\u0101kotn\u0113jo kapit\u0101lu tikai 900 eiro. \u012as\u0101 laik\u0101 uz\u0146\u0113mums ir piedz\u012bvojis iespaid\u012bgu att\u012bst\u012bbu un pa\u0161laik g\u016bst apm\u0113ram 100 000 eiro m\u0113ne\u0161a apgroz\u012bjumu. \u0160aj\u0101 gad\u012bjum\u0101 p\u0113t\u012bjum\u0101 j\u016bs uzzin\u0101siet, k\u0101 automatiz\u0113t\u0101 cenu optimiz\u0101cija SELLERLOGIC Repricer Amazon uzlabojusi uz\u0146\u0113muma konkur\u0113tsp\u0113ju un efektivit\u0101ti, lai ilgtsp\u0113j\u012bgi plauktu dinamiskaj\u0101 e-komercijas pasaul\u0113.
Uzziniet vair\u0101k tagad<\/a>.<\/p><\/blockquote>Izpilde<\/h4>
Optim\u0101ls Amazon palai\u0161ana: Pamatzin\u0101\u0161anas<\/h2>
![\"\"](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/11141826\/amazon-fba-launch-strategy-.jpeg\")
<\/figure>Amazon algoritms<\/h3>
Mekl\u0113t\u0101jprogrammu optimiz\u0101cija (Amazon SEO)<\/h3>
Rekl\u0101ma, PPC, sponsor\u0113t\u0101s rekl\u0101mas un klientu atsauksmes<\/h3>
Optim\u0101lais Amazon palai\u0161ana: 5 so\u013cu strat\u0113\u0123ija<\/h2>
1. solis: Pirmie p\u0101rdo\u0161anas dar\u012bjumi<\/h3>
2. solis: Pirm\u0101s atsauksmes<\/h3>
3. solis: Pirm\u0101 rekl\u0101ma (Amazon PPC)<\/h3>
![\"Veiksm\u012bgs](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/14122646\/amazon-fba-launch-ppc.png\")
<\/figure><\/div>4. solis: Pirmais \u0101r\u0113jais satiksme<\/h3>
5. solis: Pirm\u0101 cenu optimiz\u0101cija<\/h3>
![Tikai da\u017ei tirgot\u0101ji k\u0101dreiz piedz\u012bvo Amazon \"Viral Launch\".](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/02\/14123949\/amazon-viral-launch.jpeg\")
<\/figure><\/div>