{"id":111573,"date":"2020-02-11T07:47:00","date_gmt":"2020-02-11T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/e-komercijas-eksperts-jens-armbrecht-intervija-amazon-piegadataju-programmas-prieksrocibas\/"},"modified":"2020-02-11T07:47:00","modified_gmt":"2020-02-11T07:47:00","slug":"e-komercijas-eksperts-jens-armbrecht-intervija-amazon-piegadataju-programmas-prieksrocibas","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/e-komercijas-eksperts-jens-armbrecht-intervija-amazon-piegadataju-programmas-prieksrocibas\/","title":{"rendered":"E-komercijas eksperts Jens Armbrecht intervij\u0101: Amazon pieg\u0101d\u0101t\u0101ju programmas priek\u0161roc\u012bbas"},"content":{"rendered":"

Amazon tirgot\u0101ji var p\u0101rdot savas preces ne tikai k\u0101 p\u0101rdev\u0113ji, bet ar\u012b k\u0101 pieg\u0101d\u0101t\u0101ji<\/a>. Tas noz\u012bm\u0113, ka vi\u0146i nep\u0101rdod tie\u0161i galapat\u0113r\u0113t\u0101jiem, bet k\u013c\u016bst par Amazon pieg\u0101d\u0101t\u0101jiem. Tiek izveidots klasisk\u0101s B2B tirdzniec\u012bbas dar\u012bjums ar tie\u0161saistes milzi.<\/p>

Tom\u0113r daudzos forumos var atrast neapmierin\u0101tus pieg\u0101d\u0101t\u0101jus, kuri zi\u0146o par gr\u016bt\u012bb\u0101m ar programmu. Turkl\u0101t \u0161\u0137iet, ka arvien vair\u0101k saturu, kas s\u0101kotn\u0113ji bija pieejams tikai pieg\u0101d\u0101t\u0101jiem, tiek atv\u0113rts p\u0101rdev\u0113jiem. Kur tad ir priek\u0161roc\u012bbas pieg\u0101d\u0101t\u0101ju programm\u0101?<\/p>

Tie\u0161saistes milzis ir diezgan attur\u012bgs attiec\u012bb\u0101 uz inform\u0101ciju par programmu. Tikai Vendor Central tirgot\u0101ji uzzina vair\u0101k. Tam nepiecie\u0161ama re\u0123istr\u0101cija k\u0101 pieg\u0101d\u0101t\u0101jam.<\/p>

T\u0101p\u0113c m\u0113s run\u0101j\u0101m ar Jensu Armbrechtu, e-komercijas ekspertu un uz\u0146\u0113muma Shopvires<\/a> dibin\u0101t\u0101ju, par pieg\u0101d\u0101t\u0101ju programmas priek\u0161roc\u012bb\u0101m.<\/p>

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Jens Armbrecht<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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E-komercijas eksperts un uz\u0146\u0113muma Shopvires dibin\u0101t\u0101js jau 17 gadus ir akt\u012bvs tie\u0161saistes tirdzniec\u012bb\u0101 un ar aizraut\u012bbu nodarbojas ar uz\u0146\u0113mumu izveidi un att\u012bst\u012bbu. Ar Shopvires vi\u0146\u0161 konsult\u0113 uz\u0146\u0113mumus jaut\u0101jumos, kas saist\u012bti ar e-komerciju. Liela da\u013ca biznesa ir konsult\u0101cijas jau re\u0123istr\u0113tiem un topo\u0161ajiem pieg\u0101d\u0101t\u0101jiem.<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

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SELLERLOGIC: Izskat\u0101s, ka Seller Central un Vendor Central arvien vair\u0101k tuvojas viens otram. K\u0101das priek\u0161roc\u012bbas j\u016bs saskat\u0101t pieg\u0101d\u0101t\u0101ju programm\u0101 sal\u012bdzin\u0101jum\u0101 ar Seller Central?<\/strong><\/p>

Jens Armbrecht: \u201eVispirms j\u0101\u0146em v\u0113r\u0101, kam paties\u012bb\u0101 ir paredz\u0113ta pieg\u0101d\u0101t\u0101ju programma. Liel\u0101k\u0101 da\u013ca pieg\u0101d\u0101t\u0101ju ir produktu ra\u017eot\u0101ji, kuri p\u0101rdod tie\u0161i Amazon.
Pat ja p\u0101rdev\u0113ji un pieg\u0101d\u0101t\u0101ji arvien vair\u0101k tuvojas \u201efunkcionalit\u0101tes\u201d zi\u0146\u0101, piem\u0113ram, A+ saturs, pieg\u0101d\u0101t\u0101ju programma joproj\u0101m paliks pievilc\u012bga ra\u017eot\u0101jiem.
Tam ir ar\u012b \u013coti vienk\u0101r\u0161s iemesls: daudzi liel\u0101ki ra\u017eot\u0101ji da\u017e\u0101du iemeslu d\u0113\u013c nevar vai nev\u0113las p\u0101rdot tie\u0161i galapat\u0113r\u0113t\u0101jiem un t\u0101p\u0113c nepiecie\u0161ams k\u0101ds, piem\u0113ram, Amazon.<\/p>

SELLERLOGIC: Kam j\u016bs ieteiktu p\u0101riet no p\u0101rdev\u0113ja uz pieg\u0101d\u0101t\u0101ju? Vai j\u016bs ar\u012b da\u017eiem pieg\u0101d\u0101t\u0101jiem ieteiktu p\u0101riet uz p\u0101rdev\u0113ja programmu?<\/strong><\/p>

Jens Armbrecht: \u201eT\u0101 visp\u0101r\u012bgi nevar atbild\u0113t. Liel\u0101kaj\u0101 da\u013c\u0101 gad\u012bjumu vair\u0101k j\u0113gas ir hibr\u012bda strat\u0113\u0123ijai, t\u0101tad b\u016bt gan pieg\u0101d\u0101t\u0101jam, gan p\u0101rdev\u0113jam vienlaikus.
\u0160eit ir \u013coti prec\u012bzi j\u0101zina, ko no vienas puses v\u0113laties un ko no otras puses pa\u0161i varat.\u201d<\/p>

SELLERLOGIC: Daudzos forumos ir s\u016bdz\u012bbas, ka izmaksas pieg\u0101d\u0101t\u0101ju programm\u0101 ir \u013coti neskaidras, piem\u0113ram, rekl\u0101mas izmaksu piemaksas. Vai j\u016bs paz\u012bstat \u0161o probl\u0113mu? Ko j\u016bs ieteiktu skartajiem?<\/strong><\/p>

Jens Armbrecht: \u201eJ\u0101, es to patie\u0161\u0101m dzirdu ar\u012b no laika uz laiku. Bet tas noteikti nav neskaidrs. Ieskats Vendor Central un j\u016bs redzat, k\u0101p\u0113c esat samaks\u0101jis k\u0101du \u201esodu\u201c.
Noteikti ir ar\u012b re\u0101las probl\u0113mas, piem\u0113ram, SIOC programma – 90% gad\u012bjumu tas ir atkar\u012bgs no pieg\u0101d\u0101t\u0101ja, jo vi\u0146\u0161 nav kontrol\u0113jis savus procesus.<\/p>

SIOC ir metode, ko Amazon izmanto, lai iepakotu preces klientam. Taj\u0101 tie\u0161saistes milzis cen\u0161as rad\u012bt p\u0113c iesp\u0113jas maz\u0101k iepakojuma atkritumu.<\/span><\/p><\/blockquote>

Amazon pras\u012bbas ir \u013coti augstas, ta\u010du to zina katrs pieg\u0101d\u0101t\u0101js iepriek\u0161 – vismaz, ja vi\u0146\u0161 ir pareizi inform\u0113jies un ne tikai skat\u012bjies uz dol\u0101ru z\u012bm\u0113m ac\u012bs.
\u013boti skaidrs padoms: katram iepriek\u0161 vajadz\u0113tu konsult\u0113ties ar \u0101r\u0113jiem speci\u0101listiem, piem\u0113ram, ar mums, lai beig\u0101s ieg\u016btu neitr\u0101lu nov\u0113rt\u0113jumu, vai visp\u0101r var izpild\u012bt pras\u012bbas un lai projekts nek\u013c\u016btu par bezgal\u012bgu bedri.\u201d<\/p>

SELLERLOGIC: Pirms da\u017eiem gadiem viens no argumentiem par Vendor Central bija piek\u013cuve papla\u0161in\u0101tajiem rekl\u0101mas form\u0101tiem, piem\u0113ram, A+ saturs un Amazon Vine. Tom\u0113r tagad tie ir pieejami ar\u012b p\u0101rdev\u0113jiem. Vai tad v\u0113l ir v\u0113rts b\u016bt pieg\u0101d\u0101t\u0101jam?<\/strong><\/p>

Jens Armbrecht: \u201eJ\u0101, jo \u012bpa\u0161i liel\u0101ki ra\u017eot\u0101ji visp\u0101r nevar nos\u016bt\u012bt preci ar r\u0113\u0137inu galapat\u0113r\u0113t\u0101jam, \u0161eit joproj\u0101m b\u016bs nepiecie\u0161ama pieg\u0101d\u0101t\u0101ju programma.
Visiem ra\u017eot\u0101jiem \/ pieg\u0101d\u0101t\u0101jiem tom\u0113r b\u016btu j\u0101apsver \u0161is jaut\u0101jums vai j\u0101izveido cita pieeja, lai b\u016bt vienk\u0101r\u0161i elast\u012bg\u0101kiem un nevis tik \u013coti atkar\u012bgiem no viena klienta (kas cits ir Amazon pieg\u0101d\u0101t\u0101ju programm\u0101). Ar\u012b \u0161eit m\u0113s labpr\u0101t atbalst\u0101m un izce\u013cam attiec\u012bg\u0101s priek\u0161roc\u012bbas un tr\u016bkumus.\u201d<\/p>

\"E-komercijas<\/figure><\/div>

SELLERLOGIC: V\u0113l viena priek\u0161roc\u012bba, kas min\u0113ta daudzos emu\u0101ros, ir t\u0101, ka pieg\u0101d\u0101t\u0101jiem vairs nav j\u0101r\u016bp\u0113jas par lo\u0123istiku un klientu atbalstu. \u0160o priek\u0161roc\u012bbu ieg\u016bst ar\u012b FBA tirgot\u0101ji. K\u0101 \u0161ie sist\u0113mas at\u0161\u0137iras \u0161aj\u0101 zi\u0146\u0101?<\/strong><\/p>

Jens Armbrecht: \u201eT\u0101 nav tik vienk\u0101r\u0161i sal\u012bdzin\u0101ma. J\u0101, pamat\u0101 Amazon (da\u013c\u0113ji) uz\u0146emas klientu atbalstu, ja izmanto FBA.
Tom\u0113r katram pas\u016bt\u012bjumam ir j\u0101izraksta r\u0113\u0137ins. Noteikti tas tagad ir iesp\u0113jams ar\u012b caur Amazon, bet \u012bpa\u0161i liel\u0101kiem ra\u017eot\u0101jiem ar to ir probl\u0113mas.
Ja pieg\u0101d\u0101t\u0101ja l\u012bgums ir sapr\u0101t\u012bgi sarun\u0101ts, tad nav ar\u012b atgrie\u0161anas, t\u0101d\u0113j\u0101di v\u0113l viens punkts, par kuru man k\u0101 ra\u017eot\u0101jam nav j\u0101r\u016bp\u0113jas.
Pieg\u0101d\u0101t\u0101ja bizness var b\u016bt pavisam klasiskas B2B attiec\u012bbas, lai gan noteikti ir ar\u012b da\u017ei sl\u0113pti riski.\u201d<\/p>

SELLERLOGIC: Vai ir pazi\u0146ojumi par citiem ieguvumiem pieg\u0101d\u0101t\u0101jiem, kas paliks tikai vi\u0146iem un netiks atv\u0113rti p\u0101rdev\u0113jiem? <\/strong><\/p>

Jens Armbrecht: \u201eEsmu patie\u0161\u0101m dzird\u0113jis par vienu, div\u0101m liet\u0101m, bet par to v\u0113l nevaru neko teikt.\u201d<\/p>

SELLERLOGIC: Liels paldies!<\/strong><\/p>

Att\u0113lu avoti att\u0113lu sec\u012bb\u0101: \u00a9 alexmishchenko – stock.adobe.com \/ \u00a9 thodonal – stock.adobe.com<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Amazon tirgot\u0101ji var p\u0101rdot savas preces ne tikai k\u0101 p\u0101rdev\u0113ji, bet ar\u012b k\u0101 pieg\u0101d\u0101t\u0101ji. Tas noz\u012bm\u0113, ka vi\u0146i nep\u0101rdod tie\u0161i galapat\u0113r\u0113t\u0101jiem, bet k\u013c\u016bst par Amazon pieg\u0101d\u0101t\u0101jiem. Tiek izveidots klasisk\u0101s B2B tirdzniec\u012bbas dar\u012bjums ar tie\u0161saistes milzi. Tom\u0113r daudzos forumos var atrast neapmierin\u0101tus pieg\u0101d\u0101t\u0101jus, kuri zi\u0146o par gr\u016bt\u012bb\u0101m ar programmu. Turkl\u0101t \u0161\u0137iet, ka arvien vair\u0101k saturu, kas<\/p>\n","protected":false},"author":3,"featured_media":949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"\nJens Armbrecht intervij\u0101: Pieg\u0101d\u0101t\u0101ju programmas priek\u0161roc\u012bbas<\/title>\n<meta name=\"description\" content=\"Vai Amazon pieg\u0101d\u0101t\u0101ja programma ir t\u0101 v\u0113rta? 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