{"id":111576,"date":"2021-06-01T06:33:00","date_gmt":"2021-06-01T06:33:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ka-es-varu-izmantot-repricer-ja-piedavaju-to-pasu-produktu-ar-fba-un-fbm\/"},"modified":"2021-06-01T06:33:00","modified_gmt":"2021-06-01T06:33:00","slug":"ka-es-varu-izmantot-repricer-ja-piedavaju-to-pasu-produktu-ar-fba-un-fbm","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/ka-es-varu-izmantot-repricer-ja-piedavaju-to-pasu-produktu-ar-fba-un-fbm\/","title":{"rendered":"K\u0101 es varu izmantot Repricer, ja pied\u0101v\u0101ju to pa\u0161u produktu ar FBA un FBM?"},"content":{"rendered":"

Daudzi p\u0101rdev\u0113ji Amazon izmanto ne tikai FBA vai tikai FBM<\/a>, bet ar\u012b apvieno abas izpildes metodes, lai g\u016btu visliel\u0101ko pe\u013c\u0146u no sava biznesa. \u0100tri rodas jaut\u0101jums: k\u0101 es varu izmantot savu Repricer, nevis nodar\u012bt sev p\u0101ri?<\/p>

Tie\u0161i uz \u0161o jaut\u0101jumu m\u0113s \u0161odien v\u0113lamies atbild\u0113t. Vispirms noskaidrosim, ko tie\u0161i noz\u012bm\u0113 termini FBA un FBM. (Izmantojot labaj\u0101 pus\u0113 eso\u0161o satura r\u0101d\u012bt\u0101ju, j\u016bs varat ar\u012b uzreiz p\u0101riet uz dzi\u013c\u0101kajiem sada\u013c\u0101m.) P\u0113c tam m\u0113s piev\u0113rs\u012bsimies jaut\u0101jumam, k\u0101p\u0113c visp\u0101r produkts tiek pied\u0101v\u0101ts gan ar FBA, gan ar FBM, un ko tirgot\u0101ji ar to v\u0113las pan\u0101kt. Visbeidzot, m\u0113s, protams, apskat\u012bsim sekas attiec\u012bb\u0101 uz Repricer izmanto\u0161anu.<\/p>

FBA, FBM, FB-k\u0101 l\u016bdzu?!<\/h2>

S\u0101ksim ar pamatiem. Kas p\u0101rdod Amazon, ir j\u0101nog\u0101d\u0101 preces pie klienta. Tirgot\u0101ji to var dar\u012bt pa\u0161i (FBM) vai nodot visu procesu tie\u0161saistes giganta rok\u0101s (FBA). FB noz\u012bm\u0113 Fulfillment By, M noz\u012bm\u0113 Merchant un A noz\u012bm\u0113 Amazon. Ja k\u0101ds \u0161aj\u0101 br\u012bd\u012b vairs neseko l\u012bdzi vai vienk\u0101r\u0161i v\u0113las ieg\u016bt atg\u0101din\u0101jumu par repricing pamatiem, \u0161eit var atrast visu par t\u0113mu: \u201eKas ir repricing un k\u0101di k\u013c\u016bdas man j\u0101\u0146em v\u0113r\u0101?<\/a>\u201c <\/p>

Lai gan pieg\u0101de noteikti ir liel\u0101k\u0101 da\u013ca no izpildes, t\u0101 noteikti nav vien\u012bg\u0101. Taj\u0101 ietilpst ar\u012b pre\u010du uzglab\u0101\u0161ana, klientu apkalpo\u0161ana un atgrie\u0161anas p\u0101rvald\u012bba. Kam\u0113r FBA ietvaros j\u016bs vienk\u0101r\u0161i nos\u016bt\u0101t savas preces uz Amazon lo\u0123istikas centriem un tirdzniec\u012bbas platforma no turienes p\u0101r\u0146em visus turpm\u0101kos so\u013cus, ar FBM j\u016bs esat atbild\u012bgs par visu izpildes procesu pats.<\/p>

Abavant\u0101\u017eas un tr\u016bkumi ab\u0101m variant\u0113m<\/h2>

Abas izpildes iesp\u0113jas ir pamatotas. Kam\u0113r j\u016bs varat pa\u013cauties uz tie\u0161saistes giganta ekspert\u012bzi FBA<\/a>, ar FBM jums viss j\u0101dara pa\u0161am (un, iesp\u0113jams, j\u0101apg\u016bst). <\/p>

Amazon\u0101 klients joproj\u0101m ir pirmaj\u0101 viet\u0101 \u2013 kur\u0161 v\u0113las ieg\u016bt Buy Box, tam j\u0101nodro\u0161ina perfekta klientu ce\u013cojuma pieredze. No pieg\u0101des l\u012bdz klientu apkalpo\u0161anai un atgrie\u0161anas p\u0101rvald\u012bbai ir daudz j\u0101\u0146em v\u0113r\u0101! Amazon sp\u0113ja visu to p\u0113d\u0113jo desmitga\u017eu laik\u0101 perfekcion\u0113t un ir izstr\u0101d\u0101jusi savu \u201eapmierin\u0101tu klientu paketi\u201c no \u0161\u012b pieredzes kr\u0101juma ar FBA programmu. Pied\u0101v\u0101jot savus produktus caur FBM, jums j\u0101sp\u0113j izpild\u012bt augst\u0101s pras\u012bbas.<\/p>

Padoms<\/i><\/span><\/strong><\/span>: Da\u017e\u0101s nozar\u0113s Fulfillment by Amazon ir izplat\u012bt\u0101ks nek\u0101 cit\u0101s. Apskatiet savu produktu kategoriju un analiz\u0113jiet savu konkurenci. T\u0101d\u0113j\u0101di j\u016bs varat viegli noteikt, k\u0101du standartu attiec\u012bb\u0101 uz pieg\u0101di un klientu apkalpo\u0161anu jums j\u0101izpilda.<\/span><\/em><\/p><\/blockquote>

Bet ar\u012b Amazon nav perfekts un nav pasarg\u0101ts no vis\u0101m iesp\u0113jam\u0101m situ\u0101cij\u0101m. Izv\u0113loties FBA, j\u016bs maks\u0101jat ne tikai maksu, bet ar\u012b atdate da\u013cu no kontroles. Kontrole, kas jums var tr\u016bkt kr\u012bzes situ\u0101cij\u0101s.<\/p>

K\u0101p\u0113c p\u0101rdev\u0113ji nos\u016bta to pa\u0161u produktu gan caur FBA, gan caur FBM?<\/h2>

Pand\u0113mijas s\u0101kum\u0101 Amazon nol\u0113ma nos\u016bt\u012bt tikai ikdienas preces caur FBA. P\u0101rdev\u0113ji, kuri bija pa\u013c\u0101vu\u0161ies tikai uz \u0161o programmu un kuru produkti nepieder\u0113ja pie ikdienas vajadz\u012bb\u0101m, sask\u0101r\u0101s ar milz\u012bgu probl\u0113mu: vi\u0146u preces uz nenoteiktu laiku vairs netika pieg\u0101d\u0101tas, un klienti p\u0101rg\u0101ja uz konkurences produktiem, kurus vi\u0146i var\u0113ja sa\u0146emt \u0101tri.<\/p>

T\u0101tad, kas v\u0113l\u0113j\u0101s saglab\u0101t savu biznesu, bija j\u0101rea\u0123\u0113 nekav\u0113joties. Ja iepriek\u0161 noliktava nebija nepiecie\u0161ama, jo preces tika pieg\u0101d\u0101tas tie\u0161i no ra\u017eot\u0101ja uz Amazon, p\u0113k\u0161\u0146i rad\u0101s ba\u017eas par to, k\u0101 preces uzglab\u0101t. Turkl\u0101t tirgot\u0101jiem no \u0161odienas uz r\u012btdienu bija j\u0101nosl\u0113dz l\u012bgumi ar pieg\u0101des pakalpojumu sniedz\u0113jiem, lai pakas var\u0113tu tikt pieg\u0101d\u0101tas klientiem.<\/p>

Bet tas nav j\u0101b\u016bt uzreiz n\u0101kamajai pand\u0113mijai, jau streiks Amazon lo\u0123istikas centros var izrais\u012bt b\u016btiskas pieg\u0101des kav\u0113\u0161an\u0101s un novest pirc\u0113jus pie konkurentiem. Taj\u0101 pa\u0161\u0101 laik\u0101 algoritms dod priek\u0161roku FBA produktiem Buy Box, jo piepras\u012bto vietu iepirkumu groza lauk\u0101 ieg\u016bst pied\u0101v\u0101jums, kas var nodro\u0161in\u0101t klientam vislab\u0101ko apkalpo\u0161anu.<\/p>

Turkl\u0101t tirgot\u0101ja pa\u0161a noliktav\u0101 var rasties neparedz\u0113tas probl\u0113mas, piem\u0113ram, streiki. FBA un FBM izmanto\u0161ana sadala risku un dod jums iesp\u0113ju r\u012bkoties, ja tas nepiecie\u0161ams.<\/p>

K\u0101 es varu izmantot SELLERLOGIC Repricer, ja es nos\u016btu produktu gan caur FBA, gan caur FBM?<\/h2>

Ja j\u016bs izv\u0113laties \u0161\u0101du biznesa modeli, j\u016bs varat tom\u0113r izmantot SELLERLOGIC Repricer<\/a>. Abas pied\u0101v\u0101juma iesp\u0113jas var tikt optimiz\u0113tas vien\u0101di Buy Box.<\/p>

\u0145emsim par piem\u0113ru Kraken AG. Vi\u0146i p\u0101rdod peld\u0113\u0161anas brilles ar ASIN B01XYZJL. Tam ir divi pied\u0101v\u0101jumi, viens ar FBM un viens ar FBA. FBM sarakstam ir SKU 1234, bet FBA sarakstam ir SKU 5678. Kraken AG tagad var ievietot abas SKU ar to pa\u0161u ASIN sav\u0101 klienta kont\u0101. Abiem pied\u0101v\u0101jumiem var pie\u0161\u0137irt to pa\u0161u strat\u0113\u0123iju vai ar\u012b at\u0161\u0137ir\u012bgas.<\/p>

Lab\u0101k\u0101s prakses<\/h3>

J\u016bs varat izv\u0113l\u0113ties Buy Box strat\u0113\u0123iju abiem produktiem. Ja pied\u0101v\u0101jat savus produktus, izmantojot FBA un FBM, Repricer autom\u0101tiski dos priek\u0161roku FBA pied\u0101v\u0101jumam. FBM pied\u0101v\u0101jums sekos uzreiz, kam\u0113r j\u016bs neizmantojat vair\u0101k par \u0161iem diviem pied\u0101v\u0101jumiem taj\u0101 pa\u0161\u0101 st\u0101vokl\u012b.<\/p>

Turkl\u0101t ieteicams abos gad\u012bjumos noteikt t\u0101s pa\u0161as cenu robe\u017eas \u2013 t\u0101tad maksim\u0101l\u0101s un minim\u0101l\u0101s cenas.<\/p>

Ien\u0101kumu iesp\u0113jas tagad ir atkar\u012bgas no t\u0101, vai produkts ar attiec\u012bgo ASIN var tikt nos\u016bt\u012bts ar\u012b caur FBA, jo FBA produkti tiek dot priek\u0161roku Buy Box. Ta\u010du tas nenoz\u012bm\u0113, ka FBM sarakstam nav iesp\u0113ju. Tam da\u017ereiz vienk\u0101r\u0161i j\u0101b\u016bt iev\u0113rojami l\u0113t\u0101kam.<\/p>

Tom\u0113r \u0161\u0101d\u0101 gad\u012bjum\u0101 ir b\u016btiski apspriest pieeju ar SELLERLOGIC klientu apkalpo\u0161anu un, pamatojoties uz piem\u0113ra ASIN, analiz\u0113t iesp\u0113jamas sekas.<\/p>

Secin\u0101jums: Repricing FBA un FBM<\/h2>

Lai samazin\u0101tu risku, ir diezgan laba iesp\u0113ja vienu un to pa\u0161u produktu sarakst\u012bt vienu reizi ar FBA un vienu reizi ar FBM \u2013 ja vien jums ir attiec\u012bg\u0101s izpildes un uzglab\u0101\u0161anas jaudas.<\/p>

Protams, ar\u012b \u0161aj\u0101 gad\u012bjum\u0101 ir iesp\u0113jams efekt\u012bvi izmantot SELLERLOGIC Repricer, jo tas piel\u0101gojas Amazon p\u0101rdev\u0113ju vajadz\u012bb\u0101m un \u013cauj daudz iesp\u0113ju da\u017e\u0101d\u0101m izv\u0113l\u0113m.<\/p>

Tom\u0113r \u0161\u0101dos gad\u012bjumos b\u016btu j\u0101noskaidro pieeja ar klientu pan\u0101kumu komandu, lai iepriek\u0161 var\u0113tu \u0146emt v\u0113r\u0101 visas iesp\u0113jam\u0101s situ\u0101cijas.<\/p>

Att\u0113lu kred\u012bti att\u0113lu sec\u012bb\u0101: \u00a9 andrew_rybalko \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Daudzi p\u0101rdev\u0113ji Amazon izmanto ne tikai FBA vai tikai FBM, bet ar\u012b apvieno abas izpildes metodes, lai g\u016btu visliel\u0101ko pe\u013c\u0146u no sava biznesa. \u0100tri rodas jaut\u0101jums: k\u0101 es varu izmantot savu Repricer, nevis nodar\u012bt sev p\u0101ri? Tie\u0161i uz \u0161o jaut\u0101jumu m\u0113s \u0161odien v\u0113lamies atbild\u0113t. Vispirms noskaidrosim, ko tie\u0161i noz\u012bm\u0113 termini FBA un FBM. (Izmantojot labaj\u0101<\/p>\n","protected":false},"author":3,"featured_media":10957,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1092,1098],"tags":[],"class_list":["post-111576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-izpilde-izmantojot-amazon","category-padomi-un-triki"],"yoast_head":"\nIzmantojiet Repricer optim\u0101li: tas pats produkts caur FBM + FBA<\/title>\n<meta name=\"description\" content=\"K\u0101 optim\u0101li izmantot Repricer, kad p\u0101rdev\u0113ji pied\u0101v\u0101 to pa\u0161u produktu ar FBA un FBM? 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