{"id":111606,"date":"2021-02-24T12:09:17","date_gmt":"2021-02-24T12:09:17","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/saciet-ar-pareizo-cenu-strategiju-atrodiet-strategiju-kas-patiesam-atbilst-jusu-biznesam-ar-sellerlogic-repricer-ieskaitot-praktiskus-piemerus\/"},"modified":"2021-02-24T12:09:17","modified_gmt":"2021-02-24T12:09:17","slug":"saciet-ar-pareizo-cenu-strategiju-atrodiet-strategiju-kas-patiesam-atbilst-jusu-biznesam-ar-sellerlogic-repricer-ieskaitot-praktiskus-piemerus","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/saciet-ar-pareizo-cenu-strategiju-atrodiet-strategiju-kas-patiesam-atbilst-jusu-biznesam-ar-sellerlogic-repricer-ieskaitot-praktiskus-piemerus\/","title":{"rendered":"S\u0101ciet ar pareizo cenu strat\u0113\u0123iju: atrodiet strat\u0113\u0123iju, kas patie\u0161\u0101m atbilst j\u016bsu biznesam ar SELLERLOGIC Repricer \u2013 ieskaitot praktiskus piem\u0113rus!"},"content":{"rendered":"

Ar SELLERLOGIC Repricer Amazon tie\u0161saistes tirgot\u0101jam ir pieejamas da\u017e\u0101das strat\u0113\u0123ijas, kuras var piel\u0101got individu\u0101laj\u0101m vajadz\u012bb\u0101m vai ar\u012b piln\u012bb\u0101 automatiz\u0113ti uzticami optimiz\u0113t cenu. Strat\u0113\u0123ijas ir daudzveid\u012bgi izmantojamas un attiecas gan uz tirdzniec\u012bbas pre\u010du p\u0101rdev\u0113jiem, gan uz priv\u0101to z\u012bmolu \u012bpa\u0161niekiem.<\/p>

SELLERLOGIC Repricer nekad ignor\u0113 noteikto minim\u0101lo vai maksim\u0101lo cenu. T\u0101d\u0113j\u0101di optimiz\u0101cija notiek tikai noteiktaj\u0101 cenu diapazon\u0101. Ja cenu piel\u0101go\u0161ana vai pazemin\u0101\u0161ana ir ierobe\u017eota ar noteikto minim\u0101lo cenu, tad tiek noteikta \u0161\u012b minim\u0101l\u0101 cena. Ja ir iesp\u0113ja paaugstin\u0101t cenu, tad cena tiek paaugstin\u0101ta l\u012bdz maksim\u0101lajai cenai.<\/p>

Jums \u0161eit viss notiek nedaudz par \u0101tru, vai ar\u012b v\u0113laties \u0161aj\u0101 br\u012bd\u012b atsvaidzin\u0101t savas pamatzin\u0101\u0161anas? Tad \u0161eit atrad\u012bsiet visu par t\u0113mu: \u201eKas ir repricing un kuri 14 liel\u0101kie k\u013c\u016bdas tirgot\u0101jiem j\u0101izvair\u0101s?<\/a>\u201c <\/em><\/p>

Optimiz\u0101cijas strat\u0113\u0123ijas SELLERLOGIC Repricer<\/h2>

SELLERLOGIC Repricer var v\u0113l daudz ko vair\u0101k: ar iepriek\u0161 min\u0113taj\u0101m strat\u0113\u0123ij\u0101m ir iesp\u0113jams optimiz\u0113t cenas gan maz\u0101k pieredz\u0113ju\u0161iem, gan pieredz\u0113ju\u0161iem tie\u0161saistes tirgot\u0101jiem. Strat\u0113\u0123ijas ir pieejamas ikvienam klientam bez papildu maksas un var tikt piem\u0113rotas gan atsevi\u0161\u0137iem produktiem, gan produktu grup\u0101m. Turpm\u0101k m\u0113s v\u0113lamies jums detaliz\u0113t\u0101k iepaz\u012bstin\u0101t ar da\u017e\u0101d\u0101m strat\u0113\u0123ij\u0101m.<\/p>

#1: Buy Box<\/h3>
\"SELLERLOGIC<\/figure>

Par Buy Box notiek 90% no visiem p\u0101rdo\u0161anas dar\u012bjumiem Amazon, jo tikai da\u017ei klienti visp\u0101r paman\u012bs, ka zem\u0101k uz produkta lapas ir v\u0113l viena kaste ar citiem p\u0101rdev\u0113jiem. T\u0101d\u0113j\u0101di konkurence par mazo dzelteno iepirkumu groza lauku ir \u012bpa\u0161i augsta tirdzniec\u012bbas prec\u0113m. T\u0101p\u0113c SELLERLOGIC Repricer ir izstr\u0101d\u0101jusi strat\u0113\u0123iju, kas \u012bpa\u0161i paredz\u0113ta optimiz\u0101cijai uz Buy Box.<\/p>

Lai ieg\u016btu Buy Box, ir iz\u0161\u0137iro\u0161i svar\u012bgi, lai, papildus citiem faktoriem, b\u016btu noteikta produkta cena. At\u0161\u0137ir\u012bb\u0101 no daudziem citiem tradicion\u0101lajiem repricing r\u012bkiem, SELLERLOGIC r\u012bks nepa\u013caujas tikai uz zem\u0101ko cenu. Kad Buy Box ir ieg\u016bta, m\u016bsu Repricer darbs v\u0113l nav beidzies: tas nep\u0101rtraukti analiz\u0113 tirgus situ\u0101ciju un paaugstina cenu, l\u012bdz tiek sasniegta maksim\u0101l\u0101 cena vai ar\u012b nosac\u012bjums, kas aizliedz t\u0101l\u0101ku cenu paaugstin\u0101\u0161anu, lai saglab\u0101tu Buy Box.<\/p>

T\u0101d\u0113j\u0101di ar SELLERLOGIC Repricer ir iesp\u0113jams ieg\u016bt Buy Box, nezaud\u0113jot no ac\u012bm savu pe\u013c\u0146as mar\u017eu. Glu\u017ei pret\u0113ji: j\u016bs palielin\u0101t savus p\u0101rdo\u0161anas apjomus un g\u016bstat augst\u0101kas cenas un augst\u0101kas mar\u017eas nek\u0101 bez r\u012bka izmanto\u0161anas!<\/p>

Praktiskais piem\u0113rs Buy Box-strat\u0113\u0123ijai<\/strong><\/p>

Buy Box optimiz\u0101cija ir SELLERLOGIC Repricer sirds. Liel\u0101kaj\u0101 da\u013c\u0101 gad\u012bjumu tirdzniec\u012bbas pre\u010du p\u0101rdev\u0113ju m\u0113r\u0137is ir saglab\u0101t Buy Box p\u0113c iesp\u0113jas bie\u017e\u0101k un past\u0101v\u012bgi. \u0160\u012b strat\u0113\u0123ija ir \u012bpa\u0161i piem\u0113rota citu z\u012bmolu produktiem, kur ir augsta konkurence par iepirkumu groza lauku, piem\u0113ram, elektriskajai Oral-B zobu birstei ar ASIN \u201eB07DGMWKK9\u201c. \u0160aj\u0101 produkta detaliz\u0101cijas lap\u0101 konkur\u0113 vair\u0101k nek\u0101 30 tirgot\u0101ji, kas p\u0101rdod \u0161o konkr\u0113to z\u012bmola produktu, par Buy Box (situ\u0101cija 2021. gada febru\u0101r\u012b). Tirgot\u0101jiem ar SELLERLOGIC Repricer \u0161eit ir priek\u0161roc\u012bba, ka vi\u0146u produkts tiek optimiz\u0113ts ne tikai uz zem\u0101ko, bet ar\u012b uz maksim\u0101li iesp\u0113jamo cenu.<\/p>\t\t

\n\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\"Die\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t
\n\t\t\t
\n\t\t\t\t14 vissvar\u012bg\u0101kie krit\u0113riji, lai ieg\u016btu BuyBox Amazon un k\u0101 kontrol\u0113t savus r\u0101d\u012bt\u0101jus<\/a>\n\t\t\t<\/div>\n\t\t\t
Ar SELLERLOGIC Repricer Amazon tie\u0161saistes tirgot\u0101jam ir pieejamas da\u017e\u0101das strat\u0113\u0123ijas, kuras var piel\u0101got individu\u0101laj\u0101m vajadz\u012bb\u0101m vai ar\u012b piln\u012bb\u0101 automatiz\u0113ti uzticami optimiz\u0113t cenu. Strat\u0113\u0123ijas ir daudzveid\u012bgi izmantojamas un attiecas gan uz tirdzniec\u012b…<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\n

#2: Produktu grupu strat\u0113\u0123ija<\/h3>

Tom\u0113r Buy Box nav iz\u0161\u0137iro\u0161a visiem tirgot\u0101jiem Amazon. Priv\u0101to z\u012bmolu produktus parasti pied\u0101v\u0101 tikai viens p\u0101rdev\u0113js, un t\u0101d\u0113j\u0101di tie autom\u0101tiski saglab\u0101 Buy Box. \u0160\u0101dos pied\u0101v\u0101jumos konkurence notiek nevis uz produkta detaliz\u0101cijas lapas, bet gan uz mekl\u0113\u0161anas rezult\u0101tu lapas. Viss ir saist\u012bts ar redzam\u012bbu: kur\u0161 \u0161eit ieg\u016bst labu rangu, tas ieg\u016bst klientus.<\/p>

Papildus optim\u0101lai Amazon SEO<\/a> ar\u012b produkta cena \u0161eit sp\u0113l\u0113 lomu. Un ne tikai algoritmam, bet ar\u012b klientam. Jo Amazon \u013coti izcili prezent\u0113 produkta cenu jau pirms klienti ir noklik\u0161\u0137in\u0101ju\u0161i uz saraksta.<\/p>

\"S\u0101ciet<\/figure>

T\u0101d\u0113j\u0101di Amazon klientu pirkumu l\u0113mumi liel\u0101 m\u0113r\u0101 ir atkar\u012bgi no produkta cenas. Kuram nav konkurences produktu, protams, var izlemt tikai p\u0113c v\u0113lam\u0101s pe\u013c\u0146as mar\u017eas un piepras\u012bjuma \u2013 ta\u010du \u0161\u0101du komfortablu situ\u0101ciju, visticam\u0101k, bauda vismaz\u0101k p\u0101rdev\u0113ju vai ra\u017eot\u0101ju. Visiem citiem vajadz\u0113tu noteikt savas cenas ar\u012b, \u0146emot v\u0113r\u0101 konkurenci. T\u0101d\u0113j\u0101di tiek nodro\u0161in\u0101ts, ka produkta cena paliek pievilc\u012bga, kas noved pie augst\u0101kiem p\u0101rdo\u0161anas apjomiem un augst\u0101ka ranga Amazon mekl\u0113\u0161an\u0101.<\/p>

Ar SELLERLOGIC produktu grupu strat\u0113\u0123iju var sal\u012bdzin\u0101t izv\u0113l\u0113to produktu ar l\u012bdz pat 20 l\u012bdz\u012bgiem konkurences produktiem un attiec\u012bgi piel\u0101got cenu. Tirgot\u0101ji, izmantojot ASIN, nor\u0101da, kuri produkti tiks izmantoti sal\u012bdzin\u0101\u0161anai, un nosaka cenu at\u0161\u0137ir\u012bbas pret nor\u0101d\u012btajiem produktiem. Repricer regul\u0101ri p\u0101rbauda konkurences cenas un, ja nepiecie\u0161ams, veic cenu piel\u0101go\u0161anu.<\/p>

Tom\u0113r automatiz\u0113tai cenu optimiz\u0101cijai ir v\u0113l citas priek\u0161roc\u012bbas: produktu grupu strat\u0113\u0123ijas izmanto\u0161ana ne tikai nodro\u0161ina pievilc\u012bgu cenu noteik\u0161anu, bet ar\u012b nov\u0113r\u0161 p\u0101r\u0101k zemu cenu noteik\u0161anu un ar to saist\u012btos pe\u013c\u0146as zudumus. Jo SELLERLOGIC Repricer nekad neignor\u0113s j\u016bsu minim\u0101l\u0101s un maksim\u0101l\u0101s cenas. Pat autom\u0101tiska apr\u0113\u0137in\u0101\u0161ana, pamatojoties uz j\u016bsu izmaks\u0101m, ir iesp\u0113jama. T\u0101d\u0113j\u0101di j\u016bs saglab\u0101jat savu rentabilit\u0101ti visvienk\u0101r\u0161\u0101kaj\u0101 veid\u0101!<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#3: Ikdienas Push<\/h3>

Tom\u0113r ne katrs Amazon p\u0101rdev\u0113js p\u0101rdod sp\u0113c\u012bgi konkur\u0113tsp\u0113j\u012bgas tirdzniec\u012bbas preces. Maz\u0101k paz\u012bstamu z\u012bmolu gad\u012bjum\u0101, kurus pied\u0101v\u0101 tikai viens p\u0101rdev\u0113js vai pat priv\u0101tie z\u012bmoli, b\u016btu maz j\u0113gas uzs\u0101kt Buy Box veicin\u0101\u0161anu, jo tie parasti jau tiek ieg\u016bti bez cenu optimiz\u0101cijas. T\u0101 viet\u0101 ar ikdienas Push strat\u0113\u0123iju ir iesp\u0113jams optimiz\u0113t atbilsto\u0161i saviem p\u0101rdo\u0161anas apjomiem.<\/p>

SELLERLOGIC Repricer s\u0101k katru dienu plkst. 00:00 ar noteiktu s\u0101kuma v\u0113rt\u012bbu, piem\u0113ram, minim\u0101lo cenu. Ja p\u0101rdo\u0161anas apjomi pieaug, cenu var pak\u0101peniski paaugstin\u0101t, piem\u0113ram, par trim procentiem par katr\u0101m 50 p\u0101rdotaj\u0101m vien\u012bb\u0101m. Ir iesp\u0113jams ar\u012b apvienot da\u017e\u0101das noteikumu kombin\u0101cijas, piem\u0113ram, ka cenu pieaugums procentu\u0101li ir liel\u0101ks, jo vair\u0101k produkta vien\u012bbu jau ir p\u0101rdotas. Otrk\u0101rt, var noteikt ar\u012b pret\u0113jo gad\u012bjumu: p\u0113c X p\u0101rdot\u0101m vien\u012bb\u0101m cena samazin\u0101s par Y procentpunktiem.<\/p>

Praktiskais piem\u0113rs 1 ikdienas Push strat\u0113\u0123ijai<\/strong><\/p>

Pie\u0146emsim, ka tirgot\u0101js p\u0101rdod Amazon dekorat\u012bvos izstr\u0101d\u0101jumus sava z\u012bmola \u201eSiehtGutAus\u201d ietvaros, tostarp augstas kvalit\u0101tes sve\u010dturi ar s\u0101kuma cenu 39 eiro. R\u012bta stund\u0101s parasti ien\u0101k da\u017eas pas\u016bt\u012bjumi, ta\u010du dienas tirdzniec\u012bba galvenok\u0101rt notiek vakara stund\u0101s. T\u0101p\u0113c tirgot\u0101js nor\u0101da Repricer, lai samazin\u0101tu sve\u010dturu SKU cenu par pieciem eiro p\u0113c 50 p\u0101rdot\u0101m vien\u012bb\u0101m. P\u0113c v\u0113l 50 p\u0101rdo\u0161anas cena atkal samazin\u0101s par \u010detriem eiro.<\/p>

\"SELLERLOGIC-Repricer-Daily-Push-Strategie\"<\/figure>

Cenu samazin\u0101\u0161ana parasti veicina p\u0101rdo\u0161anu, k\u0101 rezult\u0101t\u0101 pieaug produkta deta\u013cu lapas rangs. Vakaros, kad liel\u0101k\u0101 da\u013ca \u0161\u012bs kategorijas pirc\u0113ju skat\u0101s Amazon, produkta redzam\u012bba un atrodam\u012bba ir iev\u0113rojami lab\u0101ka, un p\u0101rdo\u0161anas apjomi pieaug. Pusstund\u0101 cena atkal tiek paaugstin\u0101ta \u2013 t\u0101d\u0113j\u0101di tiek nov\u0113rsta cenu kri\u0161ana.<\/p>

Ikdienas Push-strat\u0113\u0123ijas 2. piem\u0113rs<\/strong><\/p>

Tas pats p\u0101rdev\u0113js ir akt\u012bvs ar\u012b m\u0101jdz\u012bvnieku pre\u010du jom\u0101. Ar s\u0101kuma cenu 50 eiro desmit kilogramu premium su\u0146u saus\u0101 bar\u012bba nav l\u0113ta, bet, pateicoties monoprote\u012bna avotam un biolo\u0123iskaj\u0101m sast\u0101vda\u013c\u0101m, bar\u012bba ir sp\u0113jusi nostiprin\u0101ties tirg\u016b un ir zin\u0101ma su\u0146u \u012bpa\u0161niekiem ar aler\u0123iskiem su\u0146iem. T\u0101d\u0113j\u0101di produktam jau ir izveidojusies diezgan laba redzam\u012bba Amazon mekl\u0113\u0161an\u0101. Ar Repricer tirgot\u0101js tagad p\u0113c 20 p\u0101rdot\u0101m vien\u012bb\u0101m paaugstina cenu par desmit procentiem, p\u0113c v\u0113l 20 p\u0101rdo\u0161an\u0101m vi\u0146\u0161 to atkal samazina par desmit procentiem, atkal paaugstina un t\u0101 t\u0101l\u0101k.<\/p>

\"SELLERLOGIC<\/figure>

T\u0101d\u0113j\u0101di vi\u0146am ir iesp\u0113ja dienas laik\u0101 g\u016bt augst\u0101ku pe\u013c\u0146u par \u0161o produktu, nerisk\u0113jot ar iesp\u0113jamu sarukumu produkta atra\u0161an\u0101 vai redzam\u012bb\u0101.<\/p>

#4: Push<\/h3>

Ar\u012b Push-strat\u0113\u0123ija \u013cauj optimiz\u0113t cenu, pamatojoties uz p\u0101rdo\u0161anas apjomiem, izmantojot SELLERLOGIC Repricer. At\u0161\u0137ir\u012bb\u0101 no ikdienas Push, Push-strat\u0113\u0123ija netiek piem\u0113rota 24 stundu ritm\u0101, bet to var papla\u0161in\u0101t uz klienta noteiktu laiku. Turkl\u0101t laika b\u0101z\u0113to un vien\u012bbu b\u0101z\u0113to optimiz\u0101ciju var apvienot.<\/p>

Pirmk\u0101rt, priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113ji g\u016bst labumu no iesp\u0113jas kontrol\u0113t savas p\u0101rdo\u0161anas cenas ar\u012b ilg\u0101k\u0101 laika posm\u0101 un t\u0101d\u0113j\u0101di ietekm\u0113t piepras\u012bjumu p\u0113c produkta. Piem\u0113ram, ir iesp\u0113jams, ka Repricer paaugstina cenu, ja p\u0113d\u0113jo X dienu laik\u0101 piepras\u012bjums ir \u012bpa\u0161i augsts, par noteiktu v\u0113rt\u012bbu Y. Samazinoties piepras\u012bjumam, vi\u0146\u0161 atkal optimiz\u0113 cenu uz leju.<\/p>

Protams, ar\u012b \u0161aj\u0101 strat\u0113\u0123ij\u0101 ir iesp\u0113jams nov\u0113rst Buy Box zudumu, atz\u012bm\u0113jot attiec\u012bgo vietu. T\u0101d\u0113j\u0101di Push optimiz\u0101cija ir piem\u0113rota ar\u012b maz\u0101k konkur\u0113tsp\u0113j\u012bgu pre\u010du p\u0101rdev\u0113jiem.<\/p>

Push-strat\u0113\u0123ijas 1. piem\u0113rs<\/strong><\/p>

M\u016bsu tirgot\u0101js ir konstat\u0113jis, ka vi\u0146\u0161 arvien bie\u017e\u0101k sa\u0146em jaut\u0101jumus, vai monoprote\u012bna su\u0146u bar\u012bba ir pieejama ar\u012b k\u0101 mitr\u0101 bar\u012bba. T\u0101p\u0113c vi\u0146\u0161 tagad p\u0101rdod bar\u012bbu ar\u012b bund\u017e\u0101s. Tom\u0113r, \u0146emot v\u0113r\u0101, ka tas ir jauns saraksts Amazon, redzam\u012bba un atra\u0161ana p\u0113c produkta palai\u0161anas ir attiec\u012bgi slikta. T\u0101p\u0113c tirgot\u0101js nosaka, ka Repricer paaugstina produkta cenu p\u0113c piec\u0101m p\u0101rdo\u0161an\u0101m par 0,10 eiro un p\u0113c desmit p\u0101rdo\u0161an\u0101m par 0,50. P\u0113c 15 p\u0101rdo\u0161an\u0101m cena tad pieaugs par 3%, un p\u0113c 20 par 5%.<\/p>

T\u0101d\u0113j\u0101di var pak\u0101peniski palielin\u0101t pe\u013c\u0146u un rangu.<\/p>

\"SELLERLOGIC<\/figure>

Push-strat\u0113\u0123ijas 2. piem\u0113rs<\/strong><\/p>

Turkl\u0101t m\u016bsu p\u0101rdev\u0113js ir pievienojis v\u0113l vienu sve\u010dturi savam dekora sortimentam. \u0145emot v\u0113r\u0101 neparasto dizainu, vi\u0146\u0161 nav p\u0101rliecin\u0101ts, vai produkts g\u016bs popularit\u0101ti. T\u0101p\u0113c vi\u0146\u0161 nor\u0101da Repricer, lai cenu samazin\u0101tu par vienu eiro, ja ned\u0113\u013cas laik\u0101 tiek p\u0101rdoti maz\u0101k nek\u0101 desmit \u0161\u012b raksta eksempl\u0101ri. Savuk\u0101rt, ja tiek p\u0101rdoti vair\u0101k nek\u0101 20 eksempl\u0101ri, cena pieaugs par vienu eiro. Ja tiek re\u0123istr\u0113ti starp desmit un divdesmit p\u0101rdo\u0161anas apjomi, pa\u0161reiz\u0113j\u0101 cena paliek nemain\u012bga.<\/p>

T\u0101d\u0113j\u0101di tirgot\u0101js var optimiz\u0113t cenu l\u012bdz br\u012bdim, kad produkts non\u0101k pie klientiem. Ja v\u0113lamie p\u0101rdo\u0161anas apjomi netiek sasniegti, produkts tiek izp\u0101rdots un kapit\u0101ls tiek atbr\u012bvots. Savuk\u0101rt pe\u013c\u0146a tiek maksimiz\u0113ta, kad piepras\u012bjums p\u0113c produkta pieaug.<\/p>\n

\"SL<\/a><\/figure><\/div>\n

#5: Manuell<\/h3>

Katram Amazon tirgot\u0101jam ir savas individu\u0101l\u0101s vajadz\u012bbas. M\u0113s saprotam, ka jums ir savas pras\u012bbas attiec\u012bb\u0101 uz Repricer. T\u0101p\u0113c ar SELLERLOGIC Repricer j\u016bs varat izveidot ar\u012b manu\u0101lu strat\u0113\u0123iju, kas tie\u0161i piel\u0101gota j\u016bsu biznesam. Manu\u0101l\u0101 strat\u0113\u0123ija attiecas vai nu uz l\u0113t\u0101ko konkurentu, uz konkurentiem, kas ir defin\u0113ti “balto sarakstu”, vai uz visiem citiem konkurentiem, kuri nav izsl\u0113gti “melno sarakstu”.<\/p>

Tam SELLERLOGIC Repricer jums sniedz da\u017eus parametrus:<\/p>

  • v\u0113lamais cenu att\u0101lums<\/strong> un v\u0113rt\u012bbas veids (summa vai procenti)<\/li>
  • Baltais saraksts<\/strong> (iek\u013cauti tikai \u0161ie p\u0101rdev\u0113ji) vai Melnais saraksts<\/strong> (\u0161os konkurentus ignor\u0113)<\/li>
  • Minim\u0101lais v\u0113rt\u0113jumu skaits<\/strong> (p\u0101rdev\u0113ji ar maz\u0101k nek\u0101 X v\u0113rt\u0113jumiem netiks \u0146emti v\u0113r\u0101 optimiz\u0101cij\u0101)<\/li>
  • Minim\u0101l\u0101s p\u0101rdev\u0113ju atsauksmes<\/strong> (p\u0101rdev\u0113ji ar maz\u0101k nek\u0101 X procentiem pozit\u012bv\u0101m atsauksm\u0113m netiks \u0146emti v\u0113r\u0101 optimiz\u0101cij\u0101)<\/li>
  • Maksim\u0101l\u0101 pieg\u0101des laiks<\/strong> (pied\u0101v\u0101jumi ar vair\u0101k nek\u0101 X dien\u0101m pieg\u0101des laika netiks \u0146emti v\u0113r\u0101 optimiz\u0101cij\u0101)<\/li>
  • Izmanto\u0161ana pied\u0101v\u0101jumiem ar FBA, FBM vai vis\u0101m izpildes metod\u0113m<\/strong><\/li>
  • Izmanto\u0161ana pied\u0101v\u0101jumiem no iek\u0161zemes<\/strong>, \u0101rvalst\u012bm<\/strong> vai abiem<\/li><\/ul><\/div>

    Manu\u0101l\u0101s strat\u0113\u0123ijas piem\u0113rs<\/strong><\/p>

    Papildus dekora prec\u0113m un m\u0101jdz\u012bvnieku piederumiem m\u016bsu p\u0101rdev\u0113js pied\u0101v\u0101 ar\u012b tirdzniec\u012bbas preces, piem\u0113ram, da\u017eus elektroproduktus, tostarp dienasgaismas modin\u0101t\u0101ju no maz\u0101k paz\u012bstamas markas. Tom\u0113r \u0161aj\u0101 sarakst\u0101 ir ar\u012b citi p\u0101rdev\u0113ji, no kuriem tikai da\u017ei ir \u012bsti konkurenti. Visi p\u0101r\u0113jie ir ar \u013coti gariem pieg\u0101des laikiem vai nor\u0101da sliktu veiktsp\u0113ju. T\u0101p\u0113c tirgot\u0101js izveido melno sarakstu un ar savu cenu apsteidz tikai to konkurentu cenas, kuri nav melnaj\u0101 sarakst\u0101.<\/p>

    #6: Position<\/h3>

    Iz\u0146emot 1. poz\u012bciju Buy Box izpratn\u0113, produkta deta\u013cu lap\u0101 bie\u017ei tiek r\u0101d\u012bti v\u0113l l\u012bdz tr\u012bs citi p\u0101rdev\u0113ji. Repricer ir sp\u0113j\u012bgs optimiz\u0113t ar\u012b uz \u0161\u012bm poz\u012bcij\u0101m. Piem\u0113ram, ja tre\u0161\u0101 poz\u012bcija j\u0101notur past\u0101v\u012bgi, SELLERLOGIC r\u012bks piel\u0101go p\u0101rdo\u0161anas cenu attiec\u012bgi.<\/p>

    Poz\u012bciju strat\u0113\u0123ijas piem\u0113rs<\/strong><\/p>

    Dienasgaismas modin\u0101t\u0101js no iepriek\u0161 min\u0113t\u0101 piem\u0113ra att\u012bst\u0101s diezgan labi. Tik labi, ka Amazon piev\u0113r\u0161 uzman\u012bbu \u0161im rakstam un jaut\u0101 m\u016bsu tirgot\u0101jam, vai vi\u0146\u0161 nev\u0113las p\u0101rdot tie\u0161i Amazon. Vi\u0146\u0161 nev\u0113las palaist gar\u0101m \u0161o iesp\u0113ju, bet apzin\u0101s, ka vi\u0146a darbs ar to v\u0113l nav pabeigts.<\/p>

    No \u0161\u012b br\u012b\u017ea Amazon neizb\u0113gami ieg\u016bst Buy Box. T\u0101p\u0113c tirgot\u0101js iestata Repricer t\u0101, lai vi\u0146\u0161 ar savu atliku\u0161ajiem pied\u0101v\u0101jumiem notur\u0113tu otro poz\u012bciju. T\u0101d\u0113j\u0101di vi\u0146\u0161 var ar savu cenu stabiliz\u0113t Amazon pied\u0101v\u0101juma p\u0101rdo\u0161anas cenu un g\u016bt divk\u0101r\u0161u labumu.<\/p>

    Citas iesp\u0113jas, k\u0101 izmantot Repricer<\/h2>

    Turkl\u0101t SELLERLOGIC Repricer pied\u0101v\u0101 ar\u012b noteikumu balst\u012btas optimiz\u0101cijas. T\u0101p\u0113c ir iesp\u0113jams optimiz\u0113t cenu ar\u012b \u0161\u0101dos veidos:<\/p>

    • Fiks\u0113t\u0101 cena<\/strong>: Ar strat\u0113\u0123iju \u201eVienk\u0101r\u0161i\u201c p\u0101rdev\u0113ji var pie\u0161\u0137irt produktam vai produktu grupai fiks\u0113tu cenu.<\/li>
    • Pe\u013c\u0146a<\/strong>: Kas v\u0113las past\u0101v\u012bgi g\u016bt noteiktu pe\u013c\u0146u, piem\u0113ram, 15 procentus, ir labi konsult\u0113ts ar attiec\u012bgo strat\u0113\u0123iju. \u0160aj\u0101 gad\u012bjum\u0101 attiec\u012bba ir: iepirkuma cena + v\u0113lam\u0101 v\u0113rt\u012bba vai procentu skaitlis + pieg\u0101des izmaksas + citas maksas + Amazon maksa + PVN = p\u0101rdo\u0161anas cena.<\/li>
    • Vien\u0101da cena<\/strong>: Ar \u0161o iestat\u012bjumu p\u0101rdev\u0113ji piel\u0101go savu cenu tie\u0161\u0101 konkurenta cenai.<\/li><\/ul><\/div>

      Parasti dinamisk\u0101s strat\u0113\u0123ijas ir priek\u0161roc\u012bba p\u0101r noteikumu balst\u012btaj\u0101m iestat\u012bjumiem, jo neviens cilv\u0113ks nevar veikt datu intens\u012bvo anal\u012bzi \u0101tr\u0101k vai lab\u0101k nek\u0101 SELLERLOGIC algoritms. Tom\u0113r ir gad\u012bjumi, kad stingri noteikumi ir gudr\u0101ka izv\u0113le, piem\u0113ram, ja rezult\u0101tiem j\u0101b\u016bt p\u0113c iesp\u0113jas viegl\u0101k apr\u0113\u0137in\u0101miem. \u0160\u012bs strat\u0113\u0123ijas var efekt\u012bvi izmantot gan priv\u0101t\u0101 z\u012bmola pieg\u0101d\u0101t\u0101ji, gan tirdzniec\u012bbas pre\u010du p\u0101rdev\u0113ji.<\/p>

      Iek\u013cauts onboarding un konsult\u0101cijas!<\/h2>
      \"SELLERLOGIC<\/figure>

      Tie\u0161i s\u0101kum\u0101 daudzas optimiz\u0101cijas un iestat\u012bjumu iesp\u0113jas Repricer var p\u0101rsp\u012bl\u0113t lietot\u0101ju. Tom\u0113r tas nav iemesls, lai nem\u0113\u0123in\u0101tu p\u0101rdo\u0161anas palielin\u0101\u0161anas iesp\u0113jas, jo \u012bpa\u0161i t\u0101p\u0113c, ka klientu apkalpo\u0161ana ir iek\u013cauta SELLERLOGIC. M\u0113s sniegsim jums padomus pirms un p\u0113c r\u012bka aktiviz\u0113\u0161anas.<\/p>

      Katrs klients sa\u0146em no mums visaptvero\u0161u iek\u013cau\u0161anu, kas ne tikai v\u0113rsta uz lietot\u0101ja saskarnes iepaz\u012b\u0161anu \u2013 mums ir tikpat svar\u012bgi, lai SELLERLOGIC Repricer g\u016btu lab\u0101kos rezult\u0101tus jums. T\u0101p\u0113c m\u0113s labpr\u0101t kop\u0101 ar jums iestat\u0101m r\u012bku un piel\u0101gojam visus iestat\u012bjumus j\u016bsu individu\u0101lajam biznesam! Ja rodas probl\u0113mas vai jaut\u0101jumi, m\u0113s esam jums pieejami jebkur\u0101 laik\u0101 \u2013 pat ja j\u016bs jau ilgu laiku izmantojat Repricer.<\/p>

      M\u016bsu pakalpojums jau ir iek\u013cauts produkta cen\u0101! Jums netiks piem\u0113rotas papildu izmaksas par iestat\u012b\u0161anu vai l\u012bdz\u012bgiem pakalpojumiem. Lai j\u016bs var\u0113tu iepaz\u012bties ar Repricer, m\u0113s pied\u0101v\u0101jam ar\u012b iesp\u0113ju izmantot saisto\u0161u 14 dienu izm\u0113\u0123in\u0101juma periodu. \u0160is izm\u0113\u0123in\u0101juma periods autom\u0101tiski netiks pagarin\u0101ts, bet tikai tad, ja j\u016bs tam akt\u012bvi piekr\u012btat. No m\u016bsu iek\u013cau\u0161anas j\u016bs, protams, g\u016bsiet labumu!<\/p>","protected":false},"excerpt":{"rendered":"

      Ar SELLERLOGIC Repricer Amazon tie\u0161saistes tirgot\u0101jam ir pieejamas da\u017e\u0101das strat\u0113\u0123ijas, kuras var piel\u0101got individu\u0101laj\u0101m vajadz\u012bb\u0101m vai ar\u012b piln\u012bb\u0101 automatiz\u0113ti uzticami optimiz\u0113t cenu. Strat\u0113\u0123ijas ir daudzveid\u012bgi izmantojamas un attiecas gan uz tirdzniec\u012bbas pre\u010du p\u0101rdev\u0113jiem, gan uz priv\u0101to z\u012bmolu \u012bpa\u0161niekiem. SELLERLOGIC Repricer nekad ignor\u0113 noteikto minim\u0101lo vai maksim\u0101lo cenu. T\u0101d\u0113j\u0101di optimiz\u0101cija notiek tikai noteiktaj\u0101 cenu diapazon\u0101. Ja<\/p>\n","protected":false},"author":3,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1680],"tags":[],"class_list":["post-111606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sava-varda"],"yoast_head":"\nSELLERLOGIC Repricer: Palai\u0161ana ar pareizo cenu strat\u0113\u0123iju!<\/title>\n<meta name=\"description\" content=\"Uzziniet \u0161eit, k\u0101 izmantot SELLERLOGIC Repricer un t\u0101 da\u017e\u0101d\u0101s cenu strat\u0113\u0123ijas, lai maksimiz\u0113tu pe\u013c\u0146u!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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