{"id":111618,"date":"2020-08-11T14:07:00","date_gmt":"2020-08-11T14:07:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/"},"modified":"2020-08-11T14:07:00","modified_gmt":"2020-08-11T14:07:00","slug":"uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/","title":{"rendered":"Uz priek\u0161u un atpaka\u013c, vai: Cik svar\u012bga ir atgrie\u0161anas likme Amazon?"},"content":{"rendered":"<p class=\"theme-wp-block gb-responsive-5526-identifier\">Liel\u0101kajai da\u013cai tie\u0161saistes tirgot\u0101ju t\u0101 ir svar\u012bga veiktsp\u0113jas r\u0101d\u012bt\u0101ja: atgrie\u0161anas likme. Amazon p\u0101rdev\u0113jiem t\u0101 parasti nav patie\u0161\u0101m liela noz\u012bme. \u012apa\u0161i p\u0101rpirc\u0113ji, kuriem galvenok\u0101rt ir tirdzniec\u012bbas preces portfel\u012b, vair\u0101k piev\u0113r\u0161 uzman\u012bbu klientu neapmierin\u0101t\u012bbai ar atgrie\u0161an\u0101m. Tom\u0113r ar\u012b pati Amazon atgrie\u0161ana var ietekm\u0113t produkta vai tie\u0161saistes tirgot\u0101ja veiktsp\u0113ju.<\/p><p class=\"theme-wp-block gb-responsive-78463-identifier\">Pamat\u0101 tirgot\u0101jiem j\u0101apzin\u0101s: katrs pat vismaz\u0101kais KPI r\u0101d\u012bt\u0101js tiek re\u0123istr\u0113ts Amazon. Pre\u010du atgrie\u0161ana, pieg\u0101des ilgums vai p\u0101rdo\u0161anas cena \u2013 viss tam ir noz\u012bme e-komercijas milzim. To var redz\u0113t ar\u012b p\u0113c daudziem da\u017e\u0101diem faktoriem, p\u0113c kuriem tiek izlemts, <a href=\"\/lv\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">kur\u0161 tirgot\u0101js par\u0101d\u0101s Buy Box<\/a>. <\/p><p class=\"theme-wp-block gb-responsive-342090-identifier\">L\u012bdz\u012bgi ir ar\u012b ar priv\u0101t\u0101 z\u012bmola produktu rang\u0113\u0161anu. \u0160eit papildus ien\u0101k SEO faktors. A9 algoritmam, piem\u0113ram, atsl\u0113gv\u0101rdi sp\u0113l\u0113 iz\u0161\u0137iro\u0161u lomu. Tom\u0113r uz to, k\u0101d\u0101 sec\u012bb\u0101 tiek r\u0101d\u012bti mekl\u0113\u0161anas rezult\u0101ti, ietekm\u0113 ar\u012b Amazon tirgot\u0101ja atgrie\u0161anas likme. \u0160aj\u0101 emu\u0101ra ierakst\u0101 m\u0113s v\u0113lamies jums par\u0101d\u012bt, k\u0101 darbojas atgrie\u0161ana Amazon un k\u0101d\u0101 veid\u0101 \u0161\u012b likme var ietekm\u0113t rang\u0113\u0161anu un Buy Box-pe\u013c\u0146u.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-826364-identifier\">K\u0101 Amazon darbojas atteikuma ties\u012bbas<\/h2><p class=\"theme-wp-block gb-responsive-891175-identifier\">Amazon ir absol\u016bti orient\u0113ts uz klientiem. Fokuss vienm\u0113r ir uz perfektu klientu pieredzi. Un tam pieder ar\u012b tas, ka klienti var relat\u012bvi viegli atgriezt pas\u016bt\u012bt\u0101s preces tie\u0161saistes milzim, kam\u0113r vi\u0146i to dara noteiktaj\u0101 atgrie\u0161anas termi\u0146\u0101, ko nosaka Amazon. Jo galu gal\u0101 tas patie\u0161\u0101m atmaks\u0101jas: pateicoties dro\u0161\u012bbai, ka praktiski visu var atgriezt Amazon, un apmierin\u0101t\u012bbai, ko rada vienk\u0101r\u0161i izpild\u012bta atgrie\u0161ana klientiem, ar\u012b relat\u012bvi augst\u0101 atgrie\u0161anas likme Amazon nav liela probl\u0113ma: riska nov\u0113r\u0161ana klientam noved pie iev\u0113rojami augst\u0101kiem pas\u016bt\u012bjumu skait\u013ciem.<\/p><p class=\"theme-wp-block gb-responsive-657636-identifier\">Atbilsto\u0161i tam tika izveidots ar\u012b diezgan saprotams sist\u0113mas. T\u0101tad Amazon klienti piesak\u0101s <a href=\"https:\/\/www.amazon.de\/ap\/signin?openid.pape.max_auth_age=3600&amp;openid.return_to=https%3A%2F%2Fwww.amazon.de%2Fspr%2Freturns%2Fhomepage%2Fhomepage.html%2Fref%3Dsxts_snpl_4_1_79cb088e-3883-487e-a791-6bb23eba7edb%3Fpf_rd_p%3D79cb088e-3883-487e-a791-6bb23eba7edb%26pf_rd_r%3DNWV9B6N4VJ3XTC6M0KY7%26pd_rd_wg%3DwXYkm%26pd_rd_w%3DjMMZq%26qid%3D1596462035%26pd_rd_r%3Ddb9f7a3b-5d1f-4bdf-a005-0a1f982f29d6&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_psr_desktop_de&amp;openid.mode=checkid_setup&amp;language=de_DE&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">tie\u0161saistes atgrie\u0161anas centr\u0101<\/a>. Tur tiek r\u0101d\u012btas visas vi\u0146u pas\u016bt\u012bjumi, kuros vi\u0146i var atgriezt preces. Noklik\u0161\u0137inot uz attiec\u012bg\u0101 pogas, tiek uzs\u0101kta atgrie\u0161ana, un Amazon nodro\u0161ina atgrie\u0161anas eti\u0137eti. Marketplace pas\u016bt\u012bjumiem var b\u016bt nepiecie\u0161ams, lai tie\u0161saistes tirgot\u0101js iepriek\u0161 sniegtu savu piekri\u0161anu. Tad \u0161\u012b atgrie\u0161ana ar\u012b tiek iek\u013cauta Amazon p\u0101rdev\u0113ja atgrie\u0161anas likm\u0113.<\/p><p class=\"theme-wp-block gb-responsive-133475-identifier\">Parasti tie\u0161saistes pirc\u0113ji var atgriezt preces Amazon 30 dienu atgrie\u0161anas termi\u0146\u0101. <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_2_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=200804690&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Atgrie\u0161anas nosac\u012bjumi<\/a> tom\u0113r atz\u012bst da\u017e\u0101das atgrie\u0161anas veidus. Defekti produkti var tikt atgriezti l\u012bdz diviem gadiem p\u0113c preces sa\u0146em\u0161anas, savuk\u0101rt citas preces, piem\u0113ram, p\u0101rtika, var visp\u0101r netikt atgrieztas. Marketplace p\u0101rdev\u0113ji var savuk\u0101rt <a href=\"https:\/\/www.amazon.de\/gp\/help\/customer\/display.html\/ref=sxts_snpl_4_4_79cb088e-3883-487e-a791-6bb23eba7edb?pf_rd_p=79cb088e-3883-487e-a791-6bb23eba7edb&amp;pf_rd_r=NWV9B6N4VJ3XTC6M0KY7&amp;pd_rd_wg=wXYkm&amp;pd_rd_w=jMMZq&amp;nodeId=201819160&amp;qid=1596462035&amp;pd_rd_r=db9f7a3b-5d1f-4bdf-a005-0a1f982f29d6\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">noteikt savus nosac\u012bjumus<\/a> Amazon atgrie\u0161anai \u2013 tom\u0113r tiem j\u0101atbilst \u201evismaz Amazon atgrie\u0161anas nosac\u012bjumiem\u201d.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-42682-identifier\">Cik augsta ir vid\u0113j\u0101 atgrie\u0161anas likme Amazon?<\/h2><figure class=\"theme-wp-block wp-block-image size-full gb-responsive-11008-identifier\"><img decoding=\"async\" width=\"844\" height=\"443\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg\" alt=\"Amazon p\u0101rdev\u0113jiem vajadz\u0113tu izvair\u012bties no atgrie\u0161an\u0101m, ta\u010du to ir viegl\u0101k teikt nek\u0101 izdar\u012bt.\" class=\"wp-image-55807\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-407x214.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren-768x403.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083539\/amazon-retouren.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><p class=\"theme-wp-block gb-responsive-333486-identifier\">Pamat\u0101 atgrie\u0161anas likme Amazon vienm\u0113r ir augst\u0101ka nek\u0101 p\u0101r\u0113j\u0101 tie\u0161saistes tirdzniec\u012bb\u0101, jo e-komercijas gigants ir tik d\u0101sns pret saviem klientiem. Tom\u0113r visp\u0101r\u0113ju atbildi uz to, cik augsta ir vid\u0113j\u0101 Amazon specifisk\u0101 atgrie\u0161anas likme, ir gr\u016bti sniegt, \u0146emot v\u0113r\u0101 produktu kategoriju un pre\u010du daudzveid\u012bbu. <a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bambergas universit\u0101te ir apkopoju\u0161i da\u017eus datus un faktus savas p\u0113tniec\u012bbas ietvaros par atgrie\u0161an\u0101m<\/a>. Saska\u0146\u0101 ar to atgrie\u0161anas bie\u017eums ir \u012bpa\u0161i atkar\u012bgs no<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-952223-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-514616-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">produkta <strong>kategorija<\/strong> un<\/li><li class=\"theme-wp-block gb-responsive-959056-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">maks\u0101juma <strong>veids<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-404733-identifier\">Saska\u0146\u0101 ar Bambergas universit\u0101ti, nos\u016bt\u012bt\u0101jiem visp\u0101r\u012bg\u0101kaj\u0101s produktu kategorij\u0101s ir \u0161\u0101da atgrie\u0161anas likme, kas Amazon, iesp\u0113jams, ir v\u0113l nedaudz augst\u0101ka.<\/p><p class=\"theme-wp-block gb-responsive-276718-identifier\"><strong>Tabula 1: Paka atgrie\u0161anas varb\u016bt\u012bba (Alpha atgrie\u0161anas likme):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Maks\u0101juma veids<\/strong><\/th><th><strong>Pat\u0113r\u0113t\u0101ju elektronika<\/strong><\/th><th><strong>Modes<\/strong><\/th><th><strong>Mediji\/Gr\u0101matas<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rechnu\u200b\u200b\u200b\u200bng<\/td><td>18,60%<\/td><td>55,65%<\/td><td>11,45%<\/td><\/tr><tr><td>E-Payments<\/td><td>13,68%<\/td><td>44,10%<\/td><td>8,08%<\/td><\/tr><tr><td>Vorkasse<\/td><td>8,59%<\/td><td>30,15%<\/td><td>4,46%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-937571-identifier\"><strong>Tabula 2: Preces atgrie\u0161anas varb\u016bt\u012bba (Beta atgrie\u0161anas likme):<\/strong><\/p><figure class=\"theme-wp-block wp-block-table is-style-stripes\"><table><thead><tr><th><strong>Maks\u0101juma veids<\/strong><\/th><th><strong>Pat\u0113r\u0113t\u0101ju elektronika<\/strong><\/th><th><strong>Modes<\/strong><\/th><th><strong>Mediji\/Gr\u0101matas<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Rechnu\u200b\u200b\u200b\u200bng<\/td><td>14,35%<\/td><td>45,87%<\/td><td>5,83%<\/td><\/tr><tr><td>E-Payments<\/td><td>8,75%<\/td><td>37,31%<\/td><td>5,58%<\/td><\/tr><tr><td>Vorkasse<\/td><td>5,39%<\/td><td>26,13%<\/td><td>3,92%<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-34170-identifier\" style=\"font-size:12px\"><em>Avots:\u00a0<a href=\"http:\/\/www.retourenforschung.de\/definition_statistiken-retouren-deutschland.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Atgrie\u0161anas p\u0113t\u012bjumi<\/a>\u00a0Bambergas universit\u0101t\u0113<\/em><\/p><p class=\"theme-wp-block gb-responsive-781579-identifier\">\u0160aj\u0101 punkt\u0101, \u0161\u0137iet, visi piekr\u012bt: V\u0101cijas tie\u0161saistes tirdzniec\u012bb\u0101 tiek atgriezts p\u0101r\u0101k daudz. Jo katra atgrie\u0161ana maks\u0101 naudu. Ne tikai videi vai sabiedr\u012bbai kopum\u0101, bet ar\u012b tie\u0161saistes tirgot\u0101jam. Vid\u0113ji katra atgrie\u0161ana rada izmaksas 7,93 eiro apm\u0113r\u0101. Tom\u0113r faktisk\u0101s izmaksas stipri atkar\u012bgas no apstr\u0101d\u0101to atgrie\u0161anu skaita.<\/p><p class=\"theme-wp-block gb-responsive-517694-identifier\"><strong>3. tabula: Vid\u0113j\u0101s atgrie\u0161anas izmaksas atkar\u012bb\u0101 no apstr\u0101d\u0101taj\u0101m atgrie\u0161an\u0101m:<\/strong><\/p><figure class=\"theme-wp-block wp-block-table\"><table><tbody><tr><td><strong>Atgrie\u0161anu skaits gad\u0101<\/strong><\/td><td><strong>Procesa izmaksas<\/strong><\/td><\/tr><tr><td>Maz\u0101k par 10.000 atgrie\u0161an\u0101m<\/td><td>17,70 eiro<\/td><\/tr><tr><td>Starp 10.000 un 50.000 atgrie\u0161an\u0101m<\/td><td>6,61 eiro<\/td><\/tr><tr><td>Vair\u0101k par 50.000 atgrie\u0161an\u0101m<\/td><td>5,18 eiro<\/td><\/tr><\/tbody><\/table><\/figure><p class=\"theme-wp-block gb-responsive-331253-identifier\">Ska\u0146as rad\u012bja \u012bpa\u0161i Amazon, jo koncerns liel\u0101 apm\u0113r\u0101 lika izn\u012bcin\u0101t preces, kas tika atgrieztas, bet bija piln\u012bgi neskartas. T\u0101tad ir gan uz\u0146\u0113mumu, gan pat\u0113r\u0113t\u0101ju un vides interes\u0113s, lai maz\u0101k s\u016bt\u012bjumu tiktu atgriezti.<\/p><h3 class=\"theme-wp-block wp-block-heading gb-responsive-605469-identifier\">K\u0101 var samazin\u0101t Amazon atgrie\u0161anas?<\/h3><p class=\"theme-wp-block gb-responsive-693983-identifier\">\u0145emot v\u0113r\u0101 \u0161os satrauco\u0161i augstos skait\u013cus, jaut\u0101jums ir pamatots, k\u0101das darb\u012bbas tie\u0161saistes tirgot\u0101ji var veikt, lai mudin\u0101tu savus klientus atgriezt maz\u0101k s\u016bt\u012bjumu. Un, kam\u0113r tirgus p\u0101rdev\u0113jiem bie\u017ei ir maz iesp\u0113ju ietekm\u0113t, atgrie\u0161anas koeficients ir cit\u0101d\u0101ks.<\/p><p class=\"theme-wp-block gb-responsive-306337-identifier\">\u0160\u0101di padomi pal\u012bdz\u0113s ret\u0101k veikt Amazon atgrie\u0161anu:<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-577661-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-240915-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Nos\u016bt\u012b\u0161anas \u0101trums<\/strong>: Ja nav dal\u012bbas FBA programm\u0101, tirgot\u0101jiem j\u0101cen\u0161as nos\u016bt\u012bt p\u0113c iesp\u0113jas \u0101tr\u0101k. Jo ilg\u0101k klients gaida savu pas\u016bt\u012bjumu, jo liel\u0101ka iesp\u0113ja, ka vi\u0146\u0161 to atgriez\u012bs.<\/li><li class=\"theme-wp-block gb-responsive-719014-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Iepakojumi<\/strong>: \u0160iem j\u0101b\u016bt p\u0113c iesp\u0113jas stabil\u0101kiem. Jau mazi boj\u0101jumi var izrais\u012bt, ka Amazon Marketplace klienti veic atgrie\u0161anu.<\/li><li class=\"theme-wp-block gb-responsive-552670-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Produktu apraksti<\/strong>: Produktu detaliz\u0113taj\u0101 lap\u0101 j\u0101sniedz prec\u012bza un, galvenais, patiesa inform\u0101cija. Ar\u012b saturisk\u0101 orient\u0101cija, \u0146emot v\u0113r\u0101 da\u017e\u0101dus klientu tipus, var pal\u012bdz\u0113t,\u00a0<a href=\"\/lv\/blog\/kundentypen-im-onlinehandel\/\">samazin\u0101t atgrie\u0161anas koeficientu Amazon<\/a>.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-262428-identifier\"><strong>Produktu att\u0113li<\/strong>: Tie\u0161saistes tirdzniec\u012bb\u0101 ir \u012bpa\u0161i svar\u012bgi izmantot informat\u012bvus att\u0113lus. Tikai tad, ja klients var labi iedom\u0101ties preci, vi\u0146a gaidas beig\u0101s sakr\u012bt ar faktisko produktu. Cit\u0101di ir \u013coti iesp\u0113jams, ka Amazon tiks sa\u0146emta atgrie\u0161ana.<\/li><li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-732422-identifier\"><strong>A+ saturs<\/strong>: Tagad katram p\u0101rdev\u0113jam ir br\u012bvi pieejams papla\u0161in\u0101t savas produktu detaliz\u0113t\u0101s lapas ar <a href=\"\/lv\/blog\/amazon-a-plus-content-hohe-conversion-rate\/\">A+ saturu<\/a>. T\u0101d\u0113j\u0101di potenci\u0101lie klienti ieg\u016bst v\u0113l detaliz\u0113t\u0101ku produkta att\u0113lu un var pie\u0146emt l\u0113mumu par pirkumu inform\u0113t\u0101k.<li class=\"theme-wp-block desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon gb-responsive-241004-identifier\"><strong>Virtu\u0101l\u0101 realit\u0101te:<\/strong> Efekt\u012bvs r\u012bks var b\u016bt ar\u012b VR izmanto\u0161ana. Ja klienti var praktiski aiztikt, pagriezt un apl\u016bkot produktu, tas vi\u0146iem sniedz saj\u016btu par produktu un vai tas atbilst vi\u0146u pras\u012bb\u0101m.<li class=\"theme-wp-block gb-responsive-23336-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\"><strong>Klientu atsauksmes<\/strong>: Pozit\u012bvas atsauksmes, protams, ir vissvar\u012bg\u0101k\u0101s \u2013 bet ar\u012b jebk\u0101das atsauksmes, kas citiem lietot\u0101jiem tuvina produktu, ir noder\u012bgas un var samazin\u0101t atgrie\u0161anas koeficientu Amazon.<\/ul><\/div><h2 class=\"theme-wp-block wp-block-heading gb-responsive-442766-identifier\"><strong>K\u0101das sekas Amazon atgrie\u0161ana rada p\u0101rdev\u0113ju rangam?<\/strong><\/h2><div class=\"wp-block-image gb-responsive-201322-identifier desktop-align-center xl-align-center lg-align-center md-align-center sm-align-center\"><figure class=\"theme-wp-block aligncenter size-full\"><img decoding=\"async\" width=\"844\" height=\"336\" src=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg\" alt=\"Amazon pie\u0161\u0137ir atgrie\u0161anas ties\u012bbas uz produktiem katram klientam.\" class=\"wp-image-55813\" title=\"Ar\u012b t\u0101p\u0113c klienti m\u012bl Amazon \u2013 pas\u016bt\u012bjuma atgrie\u0161ana ir vienk\u0101r\u0161a.\" srcset=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-407x162.jpeg 407w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht-768x306.jpeg 768w, https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/08\/11083719\/amazon-rueckgaberecht.jpeg 844w\" sizes=\"(max-width: 844px) 100vw, 844px\" \/><\/figure><\/div><p class=\"theme-wp-block gb-responsive-91571-identifier\">Ejam b\u016bt god\u012bgi: Prec\u012bz\u0101k sakot, m\u0113s nezin\u0101m, vai un k\u0101 Amazon iek\u013cauj atgrie\u0161anas koeficientu rang\u0101 vai Buy Box. Tom\u0113r ir daudz pier\u0101d\u012bjumu tam. Jo katru reizi, kad klients ir atgriezis pas\u016bt\u012bjumu, Amazon zaud\u0113 naudu. R\u0101d\u012bt klientiem produktus, kuriem ir izteikti augsts atgrie\u0161anas koeficients un l\u012bdz ar to zems apgroz\u012bjums, noteikti nevar b\u016bt amerik\u0101\u0146u koncerna interes\u0113s.<\/p><p class=\"theme-wp-block gb-responsive-211640-identifier\">Pret\u0113ji tas noz\u012bm\u0113: Produkti ar zemu atgrie\u0161anas koeficientu, visticam\u0101k, tiks prioritiz\u0113ti Amazon rang\u0101 un Buy Box pie\u0161\u0137ir\u0161an\u0101. Tom\u0113r ir tik daudz faktoru, ka nav iesp\u0113jams pateikt, k\u0101d\u0101 svar\u0101 atgrie\u0161anas koeficients ietekm\u0113 Amazon. Tom\u0113r ir vienpr\u0101t\u012bba, ka klientu neapmierin\u0101t\u012bba ar atgrie\u0161anu ir svar\u012bg\u0101kais faktors Buy Box pie\u0161\u0137ir\u0161an\u0101.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-441281-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-53185-identifier\">Starp citu, <a href=\"https:\/\/www.finanztip.de\/blog\/zu-viele-retouren-wenn-der-online-haendler-sie-rauswirft\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Amazon ar\u012b br\u012bdina klientus ar p\u0101r\u0101k augstu atgrie\u0161anas koeficientu<\/a>. Ekstrem\u0101l\u0101 gad\u012bjum\u0101 pat tiek blo\u0137\u0113ti klientu konti. Tom\u0113r nav noteikta robe\u017ea, kad tie\u0161saistes gigants s\u0101k r\u012bkoties, vai t\u0101da nekad nav publiski izpausta. L\u012bdz klienta konta sl\u0113g\u0161anai, visticam\u0101k, paiet k\u0101ds laiks.<\/p><\/blockquote><h3 class=\"theme-wp-block wp-block-heading gb-responsive-807306-identifier\">Ko noz\u012bm\u0113 KPI \u201eNeapmierin\u0101t\u012bba ar atgrie\u0161an\u0101m\u201c?<\/h3><p class=\"theme-wp-block gb-responsive-754994-identifier\">Amazon m\u0113ra ne tikai atgrie\u0161anas koeficientu, bet galvenok\u0101rt to, cik apmierin\u0101ts klients ir ar atgrie\u0161anas procesu. Klientu pieredze tiek uzskat\u012bta par negat\u012bvu, ja<\/p><div class=\"theme-block-list\"><ul class=\"theme-wp-block gb-responsive-145771-identifier wp-block-list\"><li class=\"theme-wp-block gb-responsive-565264-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">atgrie\u0161anas piepras\u012bjumam ir <strong>negat\u012bva klientu atsauksme<\/strong>,<\/li><li class=\"theme-wp-block gb-responsive-108076-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">klienta <strong>jaut\u0101jumi netika atbild\u0113ti 48 stundu laik\u0101<\/strong> vai<\/li><li class=\"theme-wp-block gb-responsive-676408-identifier desktop-bg-style-square xl-bg-style-square lg-bg-style-square md-bg-style-square sm-bg-style-square desktop-gb-has-no-icon xl-gb-has-no-icon lg-gb-has-no-icon md-gb-has-no-icon sm-gb-has-no-icon\">atgrie\u0161anas piepras\u012bjums tika <strong>nepareizi noraid\u012bts<\/strong>.<\/li><\/ul><\/div><p class=\"theme-wp-block gb-responsive-425177-identifier\">No vis\u0101m tirgus p\u0101rdev\u0113ja atgrie\u0161an\u0101m maksim\u0101li 10 procentiem j\u0101b\u016bt klasific\u0113t\u0101m k\u0101 negat\u012bv\u0101m. Augst\u0101ks negat\u012bvais atgrie\u0161anas koeficients sod\u012bs Amazon ar iev\u0113rojami samazin\u0101tu iesp\u0113ju ieg\u016bt Buy Box. Ide\u0101l\u0101 gad\u012bjum\u0101 \u0161im <a href=\"\/lv\/blog\/amazon-kpi\/\">KPI<\/a> pat vajadz\u0113tu tuvin\u0101ties nulles procentiem.<\/p><blockquote class=\"theme-wp-block wp-block-quote gb-responsive-390055-identifier desktop-icon-size-2 xl-icon-size-2 lg-icon-size-2 md-icon-size-2 sm-icon-size-2 is-layout-flow wp-block-quote-is-layout-flow\"><p class=\"theme-wp-block gb-responsive-926588-identifier\">Detaliz\u0113ta inform\u0101cija par to, kuras metriskas ir iz\u0161\u0137iro\u0161as Buy Box, ir pieejama \u0161eit: <a href=\"\/lv\/blog\/die-wichtigsten-kriterien-fuer-den-gewinn-der-buy-box\/\">Svar\u012bg\u0101kie krit\u0113riji Buy Box ieg\u016b\u0161anai<\/a>!<\/p><\/blockquote><h2 class=\"theme-wp-block wp-block-heading is-style-default gb-responsive-589316-identifier\"><strong>K\u0101 atgrie\u0161anas ietekm\u0113 j\u016bsu produktu rentabilit\u0101ti?<\/strong><\/h2><p class=\"theme-wp-block gb-responsive-659869-identifier\">Atgrie\u0161anas var ne tikai negat\u012bvi ietekm\u0113t rangus, bet ar\u012b uz\u0146\u0113muma skait\u013cus. Jo iepriek\u0161\u0113j\u0101 sada\u013c\u0101 noteikti ir k\u013cuvis skaidrs, ka atgrie\u0161anas tirgot\u0101jiem maks\u0101 daudz naudas. Pret\u0113ji tas noz\u012bm\u0113, ka produkti ar augstu atgrie\u0161anas koeficientu var apdraud\u0113t j\u016bsu Amazon biznesa pan\u0101kumus. T\u0101p\u0113c ir \u0101rk\u0101rt\u012bgi svar\u012bgi zin\u0101t un uzraudz\u012bt atgrie\u0161anu ietekmi uz j\u016bsu produktu rentabilit\u0101ti.<\/p><p class=\"theme-wp-block gb-responsive-324203-identifier\">\u0160aj\u0101 kontekst\u0101 Amazon tirgot\u0101jiem nav iesp\u0113jams izvair\u012bties no savu finan\u0161u anal\u012bzes. Tom\u0113r, \u0146emot v\u0113r\u0101, ka manu\u0101l\u0101 datu anal\u012bze parasti izr\u0101d\u0101s \u013coti sare\u017e\u0123\u012bta, daudzi no vi\u0146iem izv\u0113las programmat\u016bras risin\u0101jumu, lai izvair\u012btos no augst\u0101m izmaks\u0101m par ekspertiem un ietaup\u012btu laiku. T\u0101d\u0113j\u0101di <a target=\"_blank\" rel=\"nofollow noopener\" href=\"https:\/\/www.sellerlogic.com\/lv\/business-analytics-tool-amazon\/\">SELLERLOGIC Business Analytics<\/a> \u2013 \u012bpa\u0161i Amazon tirgot\u0101jiem izstr\u0101d\u0101ts pe\u013c\u0146as panelis \u2013 sniedz detaliz\u0113tu p\u0101rskatu par atgrie\u0161anas izmaks\u0101m un citiem attiec\u012bgiem produktu datiem vien\u0101 r\u012bk\u0101. Un tas l\u012bdz pat diviem gadiem atpaka\u013c no j\u016bsu re\u0123istr\u0101cijas br\u012b\u017ea un gandr\u012bz re\u0101llaik\u0101.<\/p><p class=\"theme-wp-block gb-responsive-609349-identifier\">Ar SELLERLOGIC Business Analytics j\u016bs varat sekot produkta zaud\u0113jumu vai pe\u013c\u0146as att\u012bst\u012bbai gan Amazon konta l\u012bmen\u012b, gan visa Amazon tirgus l\u012bmen\u012b. R\u012bks \u013cauj identific\u0113t neizdev\u012bgus produktus, k\u0101 ar\u012b optimiz\u0113jamas izmaksas (piem\u0113ram, izmaksas, kas radu\u0161\u0101s no atgrie\u0161an\u0101m) un pie\u0146emt l\u0113mumus laikus.<\/p>\t\t<div  class=\"theme-wp-block theme-block-text-banner gb-responsive-258171-identifier layout-cta\">\n\n\t\t<div class=\"text-banner-cta\">\n\t<div class=\"wrap-content\">\n\t\t<div class=\"wrap-title\">\n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja uz bestselleru &#8211; ar SELLERLOGIC\t\t<\/div>\n\t\t<div class=\"wrap-description\">\n\t\t\t<div class=\"text-description\">\n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t<div class=\"wp-block-button is-style-theme-white\">\n\t\t\t\t\t\t\t\t<a class=\"wp-block-button__link\" href=\"https:\/\/auth.sellerlogic.com\/en\/site\/register\" target=\"_blank\" rel=\"noreferrer noopener\">S\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n<h2 class=\"theme-wp-block wp-block-heading gb-responsive-550249-identifier\">Secin\u0101jums: Atgrie\u0161anas nav iesp\u0113jams nov\u0113rst<\/h2><p class=\"theme-wp-block gb-responsive-300823-identifier\">Pat izmantojot virtu\u0101lo realit\u0101ti, atgrie\u0161anas koeficients Amazon un visp\u0101r\u0113j\u0101 tie\u0161saistes tirdzniec\u012bb\u0101 vienm\u0113r b\u016bs augst\u0101ks nek\u0101 mazumtirdzniec\u012bb\u0101. Tas ir norm\u0101li un kaut kas, ar ko visiem s\u016bt\u012bjumu tirgot\u0101jiem j\u0101saskaras. Ekstrem\u0101l\u0101 gad\u012bjum\u0101 Amazon pat blo\u0137\u0113 tie\u0161saistes pirc\u0113ju kontus, ja noteikt\u0101 laika period\u0101 ir atgriezts p\u0101r\u0101k daudz pas\u016bt\u012bjumu.<\/p><p class=\"theme-wp-block gb-responsive-468734-identifier\">Tas nenoz\u012bm\u0113, ka tirgus p\u0101rdev\u0113jiem nevajadz\u0113tu zaud\u0113t no redzesloka svar\u012bg\u0101s KPI attiec\u012bb\u0101 uz atgrie\u0161an\u0101m. Pa\u0161am atgrie\u0161anas koeficientam vajadz\u0113tu b\u016bt p\u0113c iesp\u0113jas zem\u0101kam par produktu kategorijas vid\u0113jo r\u0101d\u012bt\u0101ju. Tom\u0113r iz\u0161\u0137iro\u0161s ir tas, cik daudz atgrie\u0161anu ir klasific\u0113tas k\u0101 negat\u012bvas. Vair\u0101k par 10 % ir absol\u016bti nepie\u0146emami; cik tuvu 0 % var tikt sasniegts, tam vienm\u0113r j\u0101b\u016bt Amazon tirgot\u0101ju m\u0113r\u0137im.<\/p><h2 class=\"theme-wp-block wp-block-heading gb-responsive-768102-identifier\">Bie\u017ei uzdotie jaut\u0101jumi<\/h2><div class=\"theme-wp-block schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1726043106360\"><strong class=\"schema-faq-question\"><strong>Kas ir atgrie\u0161anas \u012bpatsvars?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tie\u0161saistes tirgot\u0101ja atgrie\u0161anas \u012bpatsvars nor\u0101da, cik daudz pas\u016bt\u012bjumu klients atkal nos\u016bta atpaka\u013c. Bambergas universit\u0101te defin\u0113 Alpha atgrie\u0161anas \u012bpatsvaru k\u0101 pakas atgrie\u0161anas varb\u016bt\u012bbu pret Beta atgrie\u0161anas \u012bpatsvaru k\u0101 preces atgrie\u0161anas varb\u016bt\u012bbu.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043115046\"><strong class=\"schema-faq-question\"><strong>Cik liela ir vid\u0113j\u0101 atgrie\u0161anas \u012bpatsvars?<\/strong><\/strong> <p class=\"schema-faq-answer\">Tas ir atkar\u012bgs no da\u017e\u0101diem faktoriem, piem\u0113ram, no kategorijas. T\u0101d\u0113j\u0101di Bambergas universit\u0101te re\u0123istr\u0113 14,35 % atgriezto pre\u010du \u012bpatsvaru elektronikas jom\u0101. Modes nozar\u0113 p\u0113tnieki savuk\u0101rt non\u0101k pie rezult\u0101ta, ka l\u012bdz pat 45,87 % pre\u010du tiek atgrieztas.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043134981\"><strong class=\"schema-faq-question\"><strong>Cik liela ir atgrie\u0161anas \u012bpatsvars Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Cik liela ir vid\u0113j\u0101 atgrie\u0161anas \u012bpatsvars Amazon, nav iesp\u0113jams prec\u012bzi atbild\u0113t, jo koncerns nesniedz \u0161\u0101dus datus. \u0145emot v\u0113r\u0101 \u013coti klientiem draudz\u012bg\u0101s atgrie\u0161anas politikas, E-komercijas giganta atgrie\u0161anas \u012bpatsvars, visticam\u0101k, ir augst\u0101ks nek\u0101 p\u0101r\u0113j\u0101 tie\u0161saistes tirdzniec\u012bb\u0101.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043163047\"><strong class=\"schema-faq-question\"><strong>Cik daudz atgrie\u0161anu ir Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Cik daudz atgrie\u0161anu b\u016bs Amazon p\u0101rdev\u0113jam, galvenok\u0101rt ir atkar\u012bgs no kategorijas, produkta veida, maks\u0101juma veida un daudziem citiem faktoriem. T\u0101d\u0113\u013c \u0161o jaut\u0101jumu nav iesp\u0113jams viennoz\u012bm\u012bgi atbild\u0113t.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043176410\"><strong class=\"schema-faq-question\"><strong>K\u0101 tiek kontrol\u0113ta Amazon atgrie\u0161anas politika?<\/strong><\/strong> <p class=\"schema-faq-answer\">Amazon bie\u017ei tiek aps\u016bdz\u0113ts par to, ka atgrie\u0161anas netiek pietiekami labi kontrol\u0113tas. T\u0101pat ir biju\u0161i zi\u0146ojumi, ka atgrie\u0161anas liel\u0101 apjom\u0101 tiek izn\u012bcin\u0101tas, lai gan t\u0101s bija neskartas preces.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043193590\"><strong class=\"schema-faq-question\"><strong>K\u0101 var samazin\u0101t atgrie\u0161anas?<\/strong><\/strong> <p class=\"schema-faq-answer\">Lai efekt\u012bvi samazin\u0101tu atgrie\u0161anas, tirgot\u0101jiem j\u0101piev\u0113r\u0161 uzman\u012bba stabilai iepako\u0161anai, \u0101tram pieg\u0101des laikam un detaliz\u0113t\u0101m produktu aprakstiem. Jo re\u0101listisk\u0101ks ir klienta priek\u0161stats par produktu, jo maz\u0101ks parasti ir atgrie\u0161anas \u012bpatsvars, jo k\u013c\u016bdaini pirkumi tiek nov\u0113rsti jau s\u0101kotn\u0113ji.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043208679\"><strong class=\"schema-faq-question\"><strong>K\u0101das sekas atgrie\u0161anas \u012bpatsvaram ir uz p\u0101rdev\u0113ju reitingu Amazon?<\/strong><\/strong> <p class=\"schema-faq-answer\">Produkti ar zemu atgrie\u0161anas \u012bpatsvaru, visticam\u0101k, tiks prioritiz\u0113ti Amazon reiting\u0101 un Buy Box pie\u0161\u0137ir\u0161an\u0101. Tom\u0113r sp\u0113l\u0113 tik daudz faktoru, ka nav iesp\u0113jams pateikt, k\u0101d\u0101 svar\u0101 atgrie\u0161anas \u012bpatsvars ietekm\u0113 Amazon.<\/p> <\/div><div class=\"schema-faq-section\" id=\"faq-question-1726043227713\"><strong class=\"schema-faq-question\"><strong>Cik ilga ir Amazon atgrie\u0161anas termi\u0146\u0161<\/strong>?<\/strong> <p class=\"schema-faq-answer\">Amazon parasti pied\u0101v\u0101 30 dienu atgrie\u0161anas termi\u0146u. Nosac\u012bjumi at\u0161\u0137iras atkar\u012bb\u0101 no pre\u010du veida un p\u0101rdev\u0113ja. Defekt\u012bviem produktiem ir 2 gadu termi\u0146\u0161. Da\u017eas preces, piem\u0113ram, p\u0101rtika, iesp\u0113jams, nevar tikt atgrieztas.<\/p> <\/div><\/div><p class=\"theme-wp-block gb-responsive-71384-identifier has-small-font-size\">Att\u0113lu atsauces att\u0113lu sec\u012bb\u0101: \u00a9 Mediaparts \u2013 stock.adobe.com \/ \u00a9 Moonpie \u2013 stock.adobe.com \/ \u00a9 sizsus \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"<p>Liel\u0101kajai da\u013cai tie\u0161saistes tirgot\u0101ju t\u0101 ir svar\u012bga veiktsp\u0113jas r\u0101d\u012bt\u0101ja: atgrie\u0161anas likme. Amazon p\u0101rdev\u0113jiem t\u0101 parasti nav patie\u0161\u0101m liela noz\u012bme. \u012apa\u0161i p\u0101rpirc\u0113ji, kuriem galvenok\u0101rt ir tirdzniec\u012bbas preces portfel\u012b, vair\u0101k piev\u0113r\u0161 uzman\u012bbu klientu neapmierin\u0101t\u012bbai ar atgrie\u0161an\u0101m. Tom\u0113r ar\u012b pati Amazon atgrie\u0161ana var ietekm\u0113t produkta vai tie\u0161saistes tirgot\u0101ja veiktsp\u0113ju. Pamat\u0101 tirgot\u0101jiem j\u0101apzin\u0101s: katrs pat vismaz\u0101kais KPI r\u0101d\u012bt\u0101js tiek<\/p>\n","protected":false},"author":3,"featured_media":55825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1083],"tags":[],"class_list":["post-111618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viss-par-buy-box"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atgrie\u0161anas \u012bpatsvars Amazon: Viss svar\u012bgais par KPI<\/title>\n<meta name=\"description\" content=\"Atgrie\u0161anas \u012bpatsvars ir svar\u012bgs KPI Amazon. Bet cik bie\u017ei Amazon klienti uzs\u0101k atgrie\u0161anu? 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Bambergas universit\u0101te defin\u0113 alfa atgrie\u0161anas koeficientu k\u0101 pakas atgrie\u0161anas varb\u016bt\u012bbu pret beta atgrie\u0161anas koeficientu k\u0101 preces atgrie\u0161anas varb\u016bt\u012bbu.\",\"inLanguage\":\"lv\"},\"inLanguage\":\"lv\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043115046\",\"position\":2,\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043115046\",\"name\":\"Cik augsts ir vid\u0113jais atgrie\u0161anas koeficients?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Tas ir atkar\u012bgs no da\u017e\u0101diem faktoriem, piem\u0113ram, no kategorijas. T\u0101d\u0113j\u0101di Bambergas universit\u0101te re\u0123istr\u0113 14,35 % atgriezto pre\u010du \u012bpatsvaru elektronikas jom\u0101. Modes nozar\u0113 p\u0113tnieki savuk\u0101rt non\u0101k pie rezult\u0101ta, ka l\u012bdz pat 45,87 % pre\u010du tiek atgrieztas.\",\"inLanguage\":\"lv\"},\"inLanguage\":\"lv\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043134981\",\"position\":3,\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043134981\",\"name\":\"Cik liela ir atgrie\u0161anas \u012bpatsvars Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cik liela ir vid\u0113j\u0101 atgrie\u0161anas \u012bpatsvars Amazon, nav iesp\u0113jams prec\u012bzi atbild\u0113t, jo koncerns nesniedz \u0161\u0101dus datus. \u0145emot v\u0113r\u0101 \u013coti klientiem draudz\u012bg\u0101s atgrie\u0161anas politikas, E-komercijas giganta atgrie\u0161anas \u012bpatsvars, visticam\u0101k, ir augst\u0101ks nek\u0101 p\u0101r\u0113j\u0101 tie\u0161saistes tirdzniec\u012bb\u0101.\",\"inLanguage\":\"lv\"},\"inLanguage\":\"lv\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043163047\",\"position\":4,\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043163047\",\"name\":\"Cik daudz atgrie\u0161anu ir Amazon?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Cik daudz atgrie\u0161anu b\u016bs Amazon p\u0101rdev\u0113jam, galvenok\u0101rt ir atkar\u012bgs no kategorijas, produkta veida, maks\u0101juma veida un daudziem citiem faktoriem. 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Bambergas universit\u0101te defin\u0113 alfa atgrie\u0161anas koeficientu k\u0101 pakas atgrie\u0161anas varb\u016bt\u012bbu pret beta atgrie\u0161anas koeficientu k\u0101 preces atgrie\u0161anas varb\u016bt\u012bbu.","inLanguage":"lv"},"inLanguage":"lv"},{"@type":"Question","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043115046","position":2,"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/uz-prieksu-un-atpakal-vai-cik-svariga-ir-atgriesanas-likme-amazon\/#faq-question-1726043115046","name":"Cik augsts ir vid\u0113jais atgrie\u0161anas koeficients?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"Tas ir atkar\u012bgs no da\u017e\u0101diem faktoriem, piem\u0113ram, no kategorijas. T\u0101d\u0113j\u0101di Bambergas universit\u0101te re\u0123istr\u0113 14,35 % atgriezto pre\u010du \u012bpatsvaru elektronikas jom\u0101. 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