{"id":111741,"date":"2024-12-04T12:52:27","date_gmt":"2024-12-04T12:52:27","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/amazon-galvenie-veiktspejas-raditaji-metri-kas-jums-jazina\/"},"modified":"2025-12-09T11:46:52","modified_gmt":"2025-12-09T11:46:52","slug":"amazon-galvenie-veiktspejas-raditaji-metri-kas-jums-jazina","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/amazon-galvenie-veiktspejas-raditaji-metri-kas-jums-jazina\/","title":{"rendered":"Amazon galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji \u2013 metri, kas jums j\u0101zina!"},"content":{"rendered":"\n

Amazon galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji (vai ‘KPI’) bie\u017ei tiek ignor\u0113ti Amazon p\u0101rdev\u0113ju. Lab\u0101 zi\u0146a par to ir t\u0101, ka tas dos jums konkurences priek\u0161roc\u012bbu. \u012apa\u0161i t\u0101p\u0113c, ka \u0161ie ir metri, ar kuriem Amazon m\u0113ra pan\u0101kumus, kas savuk\u0101rt noz\u012bm\u0113 vair\u0101k p\u0101rdo\u0161anas jums. Citiem v\u0101rdiem sakot: nepalaidiet gar\u0101m Amazon KPI k\u0101 p\u0101rdev\u0113js.<\/p>\n\n\n\n

Tas ir t\u0101p\u0113c, ka e-komercijas gigants<\/a> \u0101tri soda tirgus p\u0101rdev\u0113jus, kuriem nav savu metru kontrol\u0113. Vispirms, tom\u0113r, apl\u016bkosim, ko noz\u012bm\u0113 run\u0101t par Amazon veiktsp\u0113jas r\u0101d\u012bt\u0101jiem.<\/p>\n\n\n\t\t

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\n\t\t\tAtkl\u0101jiet savu izaugsmes potenci\u0101lu\t\t<\/div>\n\t\t
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\n\t\t\t\tP\u0101rdodat ar pe\u013c\u0146u? Saglab\u0101jiet savu rentabilit\u0101ti ar SELLERLOGIC Business Analytics Amazon. Tagad izm\u0113\u0123iniet 14 dienas.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tUzziniet vair\u0101k\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Kas ir Amazon KPI un k\u0101p\u0113c tie ir noder\u012bgi?<\/h2>\n\n\n\n

KPI var izmantot, lai izm\u0113r\u012btu, cik liel\u0101 m\u0113r\u0101 ir \u012bstenoti svar\u012bgi m\u0113r\u0137i vai cik liel\u0101 m\u0113r\u0101 tie ir sasniegti. Piem\u0113ram, ra\u017eo\u0161anas nozar\u0113 svar\u012bgs KPI var b\u016bt vid\u0113j\u0101 ma\u0161\u012bnas izmanto\u0161ana sal\u012bdzin\u0101jum\u0101 ar maksim\u0101li iesp\u0113jamo izmanto\u0161anu.<\/p>\n\n\n\n

Tom\u0113r \u0161is j\u0113dziens ir k\u013cuvis pla\u0161i izplat\u012bts ar\u012b digit\u0101laj\u0101 nozar\u0113. Piem\u0113ram, konversijas l\u012bmenis ir b\u016btisks KPI un attiecin\u0101ms uz uz\u0146\u0113mumiem visos izm\u0113ros – vai t\u0101 b\u016btu j\u016bsu tie\u0161saistes veikals vai Amazon. Savuk\u0101rt rekl\u0101mdev\u0113jiem KPI attiecas uz rekl\u0101mas skat\u012bjumiem un t\u0101s klik\u0161\u0137u skaitu. B2B vietnes, no otras puses, bie\u017ei m\u0113ra savu pan\u0101kumu, pamatojoties uz potenci\u0101lajiem klientiem.<\/p>\n\n\n\n

Amazon galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji pal\u012bdz jums sekot l\u012bdzi kritiskajiem pan\u0101kumu faktoriem. Tikai tie, kuri m\u0113ra savus pan\u0101kumus vai neveiksmes, zina, kur lietas iet greizi un kas jau notiek labi. Tad ir iesp\u0113jams ar\u012b optimiz\u0113t ar j\u0113gu un izpratni.<\/p>\n\n\n

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\"Visnoz\u012bm\u012bg\u0101kie<\/figure><\/div>\n\n\n

Kurus KPI izmanto Amazon?<\/h2>\n\n\n\n

At\u0161\u0137ir\u012bb\u0101 no p\u0101rdev\u0113jiem, kuriem ir savs tie\u0161saistes veikals, tirgus p\u0101rdev\u0113ji saskaras ar \u012bpa\u0161iem izaicin\u0101jumiem. Tas ir t\u0101p\u0113c, ka attiec\u012bgie Amazon KPI bie\u017ei tiek noteikti pa\u0161u tie\u0161saistes gigantu. Ja j\u016bs nepiev\u0113r\u0161at uzman\u012bbu \u0161iem Amazon galvenajiem veiktsp\u0113jas r\u0101d\u012bt\u0101jiem, jums nav iesp\u0113ju augstu pozicion\u0113ties ar saviem produktiem vai ieg\u016bt Buy Box<\/a>. Un tie, kuri to neizdara, gr\u016bti p\u0101rdos jebk\u0101dus produktus.<\/p>\n\n\n\n

Lai situ\u0101cija k\u013c\u016btu slikt\u0101ka, daudzas parast\u0101s Amazon KPI, piem\u0113ram, skat\u012bjumi vai klik\u0161\u0137u skaits, tirgus p\u0101rdev\u0113jam var tikt m\u0113r\u012btas tikai aptuveni vai visp\u0101r nevar tikt m\u0113r\u012btas. Lab\u0101k\u0101 iesp\u0113ja ietekm\u0113t klik\u0161\u0137u l\u012bmeni, konversijas l\u012bmeni un p\u0101rdo\u0161anu ir p\u0101rdev\u0113jiem zin\u0101t Amazon KPI metrus<\/a> un attiec\u012bgi optimiz\u0113t savu biznesu.<\/p>\n\n\n\n

Sods par neatbilst\u012bbu<\/h3>\n\n\n\n

Bet ir v\u0113l viens svar\u012bgs iemesls, k\u0101p\u0113c attiec\u012bgajiem Amazon KPI noteikti j\u0101seko l\u012bdzi: Amazon to ar\u012b dara. Ja p\u0101rdev\u0113ji ignor\u0113 veiktsp\u0113jas metrus, vi\u0146i risk\u0113 nesp\u0113t izpild\u012bt pras\u012bt\u0101s normas. Tikl\u012bdz tas notiek, Amazon par to zina – un tam var b\u016bt ietekme ne tikai uz Buy Box poz\u012bcij\u0101m vai pe\u013c\u0146u. Ikviens, kuram k\u0101dreiz n\u0101cies izstr\u0101d\u0101t r\u012bc\u012bbas pl\u0101nu, saprot, ka tas ir bezj\u0113dz\u012bgs pas\u0101kums, kas tikai izt\u0113r\u0113 laiku un naudu. Slikt\u0101kaj\u0101 gad\u012bjum\u0101 e-komercijas gigants pat var blo\u0137\u0113t visu p\u0101rdev\u0113ja kontu. Uz\u0146\u0113m\u0113jiem, kuru pamatbizness ir Amazon, tas b\u016btu katastrofa.<\/p>\n\n\n\n

Ir daudz iemeslu, k\u0101p\u0113c j\u0101uzrauga visi galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji. Ja k\u0101ds Amazon KPI apdraud nok\u013c\u016b\u0161anu kritiskaj\u0101 diapazon\u0101, var veikt pretpas\u0101kumus agr\u012bn\u0101 posm\u0101 un izvair\u012bties no konta blo\u0137\u0113\u0161anas.<\/p>\n\n\n

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\"Visnoz\u012bm\u012bg\u0101kie<\/figure><\/div>\n\n\n

Svar\u012bgi KPI: Amazon p\u0101rdev\u0113ju veiktsp\u0113jas metri<\/h3>\n\n\n\n

Vai j\u016bs k\u0101dreiz esat jaut\u0101jis sev: \u201cK\u0101 Amazon m\u0113ra pan\u0101kumus\u201d? L\u012bdz \u0161im katram tirgus p\u0101rdev\u0113jam vajadz\u0113tu b\u016bt sapratu\u0161am, ka pieg\u0101des metode un pieg\u0101des laiks sp\u0113l\u0113 svar\u012bgu lomu. Amazon dod priek\u0161roku, ja p\u0101rdev\u0113ji pieg\u0101d\u0101, izmantojot savu iek\u0161\u0113jo “Fulfillment by Amazon” (FBA) programmu. No vienas puses, tas nodro\u0161ina vair\u0101k ie\u0146\u0113mumu platformas sniedz\u0113ja kas\u0113, bet, no otras puses, garant\u0113 \u0101tru un vienk\u0101r\u0161u pieg\u0101di, kas nodro\u0161ina klientu apmierin\u0101t\u012bbu. Bet Prime by Seller vai Fulfillment by Merchant pieg\u0101des metodes ar\u012b atbilst standartiem.<\/p>\n\n\n\n

T\u0101pat svar\u012bgi k\u0101 Amazon galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji<\/a>, tom\u0113r ir ar\u012b visp\u0101r\u0113j\u0101 p\u0101rdev\u0113ja veiktsp\u0113ja. Tas sast\u0101v no da\u017e\u0101diem r\u0101d\u012bt\u0101jiem: <\/p>\n\n\n\n

KPI Amazon<\/strong><\/td>Apraksts<\/strong><\/td>Maksim\u0101l\u0101 v\u0113rt\u012bba \/ Ide\u0101l\u0101 v\u0113rt\u012bba<\/strong><\/td><\/tr>
Pas\u016bt\u012bjumu defektu r\u0101d\u012bt\u0101js<\/td>Negat\u012bva v\u0113rt\u0113jums, ar pakalpojumu saist\u012bts kred\u012btkartes atgrie\u0161anas maks\u0101jums, A-to-Z garantijas<\/a> pieteikums.<\/td>zem 1%, v\u0113lams 0%<\/td><\/tr>
Atcel\u0161anas r\u0101d\u012bt\u0101js<\/td>P\u0101rdev\u0113ja atcel\u0161anas pirms pas\u016bt\u012bjuma apstr\u0101des<\/td>zem 2.5%, v\u0113lams 0%<\/td><\/tr>
Izseko\u0161anas numuru der\u012bguma r\u0101d\u012bt\u0101js<\/td>Der\u012bgi izseko\u0161anas numuri<\/td>min. 95%, v\u0113lams 100%<\/td><\/tr>
Aizkav\u0113tu pieg\u0101\u017eu r\u0101d\u012bt\u0101js<\/td>aizkav\u0113ta pieg\u0101de = pieg\u0101des apstiprin\u0101jums p\u0113c paredz\u0113t\u0101 pieg\u0101des datuma beig\u0101m<\/td>zem 4%, v\u0113lams 0%<\/td><\/tr>
Neapmierin\u0101t\u012bba ar atgrie\u0161anu<\/td>Atgrie\u0161anas piepras\u012bjums ar negat\u012bvu klienta atsauksmi, atgrie\u0161anas jaut\u0101jumi, uz kuriem nav atbild\u0113ts 48 stundu laik\u0101, atgrie\u0161anas jaut\u0101jumi nepareizi noraid\u012bti<\/td>zem 10%, ja iesp\u0113jams 0%<\/td><\/tr>
P\u0101rdev\u0113ju v\u0113rt\u0113jumi<\/td>P\u0101rdev\u0113ja vid\u0113jais v\u0113rt\u0113jums un atsauksmju skaits<\/td>cik pozit\u012bvi vien iesp\u0113jams, cik augsti vien iesp\u0113jams<\/td><\/tr>
Atbildes laiks<\/td>Vid\u0113jais laiks, kas nepiecie\u0161ams, lai atbild\u0113tu uz klientu jaut\u0101jumiem p\u0113d\u0113jo 90 dienu laik\u0101<\/td>zem 24h, ja iesp\u0113jams zem 12h<\/td><\/tr>
Kr\u0101jumi<\/td>Nav pieejams, pieg\u0101des probl\u0113mas<\/td>cik ret\u0101k vien iesp\u0113jams<\/td><\/tr>
Neapmierin\u0101t\u012bba ar klientu apkalpo\u0161anu<\/td>negat\u012bvs v\u0113rt\u0113jums no klienta no atbildes pirc\u0113ja-p\u0101rdev\u0113ja pastkast\u0113<\/td>cik zem\u0101k vien iesp\u0113jams<\/td><\/tr>
Atmaksas likme<\/td>Atmaksu attiec\u012bba p\u0113d\u0113j\u0101s 30 dien\u0101s pret kop\u0113jo pas\u016bt\u012bjumu skaitu<\/td>cik zem\u0101k vien iesp\u0113jams<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Citi attiec\u012bgie KPI Amazon<\/h3>\n\n\n\n

Profesionali tirgot\u0101ji ne tikai ievieto savus produktus Amazon, uzrauga galvenos KPI r\u0101d\u012bt\u0101jus un uzskata, ka tas ir viss. Tam ir vair\u0101k nek\u0101 tas. Priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113jiem \u012bpa\u0161i j\u0101risina ar\u012b rekl\u0101mas jaut\u0101jums. Tom\u0113r, run\u0101jot par Amazon m\u0101rketinga KPI, tie pa\u0161i veiktsp\u0113jas r\u0101d\u012bt\u0101ji attiecas uz lo\u0123istikas gigantu, kas tiek izmantoti tradicion\u0101laj\u0101 m\u0101rketing\u0101.<\/p>\n\n\n\n

T\u0101d\u0113j\u0101di vienl\u012bdz svar\u012bgs Amazon KPI<\/a> ir ACoS, kas ir sa\u012bsin\u0101jums “Rekl\u0101mas izmaksas par p\u0101rdo\u0161anu”<\/a>. \u0160is r\u0101d\u012bt\u0101js sal\u012bdzina rekl\u0101mas kampa\u0146u izmaksas ar \u0161o rekl\u0101mu rad\u012btajiem p\u0101rdo\u0161anas apjomiem: ACoS = rekl\u0101mas izmaksas\/p\u0101rdo\u0161ana.<\/p>\n\n\n\n

Ar apgroz\u012bjumu 50 000 eiro un rekl\u0101mas izdevumiem 3 000 eiro, ACoS b\u016btu 6%. Tom\u0113r maksim\u0101lais ACoS at\u0161\u0137iras no produkta uz produktu. \u0160im nol\u016bkam no p\u0101rdo\u0161anas cenas j\u0101at\u0146em visi papildu izdevumi, ko sedz tirgot\u0101js, piem\u0113ram, ra\u017eo\u0161anas izmaksas, pievienot\u0101 v\u0113rt\u012bba vai visp\u0101r\u0113j\u0101s izmaksas. Ja, piem\u0113ram, tirgot\u0101js g\u016bst 15 procentu pe\u013c\u0146u no p\u0101rdo\u0161anas cenas uz kafijas autom\u0101tu, ACoS nedr\u012bkst p\u0101rsniegt 15 procentus. Cit\u0101di tas b\u016btu zaud\u0113jo\u0161s bizness.<\/p>\n\n\n\n

Tom\u0113r, cik augsts vai zems ACoS ir k\u0101 Amazon KPI, nosaka da\u017e\u0101di citi faktori, kas j\u0101\u0146em v\u0113r\u0101 individu\u0101li, piem\u0113ram, PPC kampa\u0146as m\u0113r\u0137is<\/a>, pe\u013c\u0146as mar\u017ea un konkurences spiediens produkta l\u012bnij\u0101. At\u0161\u0137ir\u012bb\u0101 no Google Ads, Amazon Ads ne tikai izmaks\u0101, kad produkts tiek p\u0101rdots, bet ar\u012b ietekm\u0113 organisko redzam\u012bbu.<\/p>\n\n\n\n

\u0160\u012b holistisk\u0101 efekta d\u0113\u013c daudzi p\u0101rdev\u0113ji ir s\u0101ku\u0161i koncentr\u0113ties uz citiem Amazon KPI<\/a>, piem\u0113ram, izmaks\u0101m par pas\u016bt\u012bjumu (CPO) k\u0101 Amazon KPI. \u0160eit noteikt\u0101 perioda rekl\u0101mas izdevumi tiek dal\u012bti ar taj\u0101 pa\u0161\u0101 period\u0101 sasniegtajiem kop\u0113jiem p\u0101rdo\u0161anas apjomiem. Tas \u0146em v\u0113r\u0101 Amazon Ads pla\u0161\u0101ku ietekmes r\u0101diusu.<\/p>\n\n\n\n

Amazon rekl\u0101mas KPI<\/h3>\n\n\n\n

Run\u0101jot par Amazon p\u0101rdev\u0113ju veiktsp\u0113jas r\u0101d\u012bt\u0101jiem, ir nepiecie\u0161ams piemin\u0113t rekl\u0101mas KPI. Iemesls tam ir tas, ka Amazon rekl\u0101mas KPI sniegs jums r\u012bc\u012bbsp\u0113j\u012bgas atzi\u0146as par kampa\u0146u efektivit\u0101ti un rentabilit\u0101ti, ko j\u016bs veicat. Tas, savuk\u0101rt, \u013cauj pie\u0146emt l\u0113mumus, balstoties uz datiem, lai optimiz\u0113tu veiktsp\u0113ju un maksimiz\u0113tu j\u016bsu ROI.<\/p>\n\n\n\n

Lai koncentr\u0113tos uz vissvar\u012bg\u0101kajiem Amazon rekl\u0101mas KPI, \u0146emiet v\u0113r\u0101 \u0161os piecus:<\/p>\n\n\n\n

1. Rekl\u0101mas izmaksas par p\u0101rdo\u0161anu (ACoS)<\/h4>\n\n\n\n

K\u0101p\u0113c tas ir svar\u012bgi: ACoS tie\u0161i m\u0113ra j\u016bsu rekl\u0101mas izdevumu efektivit\u0101ti p\u0101rdo\u0161anas \u0123ener\u0113\u0161an\u0101. Tas ir galvenais rentabilit\u0101tes r\u0101d\u012bt\u0101js, kas pal\u012bdz saprast, vai j\u016bs t\u0113r\u0113jat p\u0101r\u0101k daudz rekl\u0101m\u0101m sal\u012bdzin\u0101jum\u0101 ar p\u0101rdo\u0161anu, ko t\u0101s rada.<\/p>\n\n\n\n

2. Atdeve no rekl\u0101mas izdevumiem (ROAS)<\/h4>\n\n\n\n

K\u0101p\u0113c tas ir svar\u012bgi: ROAS papildina ACoS, par\u0101dot ie\u0146\u0113mumus, kas g\u016bti par katru izt\u0113r\u0113to dol\u0101ru. Tas sniedz skaidru priek\u0161statu par j\u016bsu kampa\u0146u kop\u0113jo rentabilit\u0101ti. Augst\u0101ks ROAS nor\u0101da uz efekt\u012bv\u0101kiem rekl\u0101mas izdevumiem.<\/p>\n\n\n\n

3. Klik\u0161\u0137u skaita attiec\u012bba (CTR)<\/h4>\n\n\n\n

K\u0101p\u0113c tas ir svar\u012bgi: CTR nor\u0101da, cik labi j\u016bsu rekl\u0101ma rezon\u0113 ar m\u0113r\u0137auditoriju. Augst\u0101ks CTR noz\u012bm\u0113, ka j\u016bsu rekl\u0101ma ir pietiekami pievilc\u012bga, lai liktu cilv\u0113kiem klik\u0161\u0137in\u0101t, kas ir b\u016btiski, lai piesaist\u012btu apmekl\u0113t\u0101jus j\u016bsu produktu sarakstiem.<\/p>\n\n\n\n

4. Konversijas r\u0101d\u012bt\u0101js (CVR)<\/h4>\n\n\n\n

K\u0101p\u0113c tas ir svar\u012bgi: CVR par\u0101da, cik efekt\u012bva ir j\u016bsu rekl\u0101ma un produkta saraksts, p\u0101rv\u0113r\u0161ot klik\u0161\u0137us p\u0101rdo\u0161an\u0101. Tas ir galvenais r\u0101d\u012bt\u0101js, kas nor\u0101da uz j\u016bsu nolai\u0161an\u0101s lapas un produkta pied\u0101v\u0101juma kvalit\u0101ti.<\/p>\n\n\n\n

5. Piesaist\u012btie p\u0101rdo\u0161anas apjomi<\/h4>\n\n\n\n

K\u0101p\u0113c tas ir svar\u012bgi: \u0160is r\u0101d\u012bt\u0101js par\u0101da tie\u0161o p\u0101rdo\u0161anas ietekmi no j\u016bsu rekl\u0101m\u0101m. Tas ir b\u016btiski, lai saprastu ie\u0146\u0113mumus, kas g\u016bti no j\u016bsu rekl\u0101mas kampa\u0146\u0101m, un nov\u0113rt\u0113tu to kop\u0113jo efektivit\u0101ti.<\/p>\n\n\n\n

\u0160ie KPI ir b\u016btiski, lai sekotu l\u012bdzi j\u016bsu Amazon rekl\u0101mas kampa\u0146u pan\u0101kumiem un optimiz\u0113tu rentabilit\u0101ti, atbilst\u012bbu un p\u0101rdo\u0161anas ietekmi.<\/p>\n\n\n\t\t

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\n\t\t\tAtkl\u0101jiet savu izaugsmes potenci\u0101lu\t\t<\/div>\n\t\t
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\n\t\t\t\tP\u0101rdodat ar pe\u013c\u0146u? Saglab\u0101jiet savu rentabilit\u0101ti ar SELLERLOGIC Business Analytics Amazon. Tagad izm\u0113\u0123iniet 14 dienas.\t\t\t<\/div>\n\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\tUzziniet vair\u0101k\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\n\n\n\n

Secin\u0101jums: Ja j\u016bs nesekojat, j\u016bs zaud\u0113jat!<\/h2>\n\n\n\n

Vai j\u016bs p\u0101rdodat Amazon, bet regul\u0101ri neanaliz\u0113jat savus Amazon KPI? Lai gan j\u016bs varat turpin\u0101t darboties \u0161\u0101d\u0101 veid\u0101, tas nav ieteicams. Bez izpratnes par to, kur ir sist\u0113mas tr\u016bkumi, ir gr\u016bti efekt\u012bvi optimiz\u0113t savu biznesu. Tas var novest pie sek\u0101m, piem\u0113ram, rangu samazin\u0101\u0161an\u0101s, Buy Box zaud\u0113\u0161anas vai pat konta aptur\u0113\u0161anas.<\/p>\n\n\n\n

T\u0101p\u0113c Amazon p\u0101rdev\u0113jiem vienm\u0113r j\u0101seko l\u012bdzi svar\u012bgiem KPI r\u0101d\u012bt\u0101jiem un j\u0101rea\u0123\u0113 laik\u0101 probl\u0113mu gad\u012bjum\u0101. Tas pats attiecas uz PPC kampa\u0146u veiktsp\u0113ju Amazon kosmos\u0101, pat ja specifik\u0101cijas \u0161eit nav tik konkr\u0113tas k\u0101 p\u0101rdev\u0113ju veiktsp\u0113jai. \u0160eit ACoS un CPO j\u0101uztur redzeslok\u0101, lai var\u0113tu nov\u0113rt\u0113t, vai kampa\u0146a sasniedz savu m\u0113r\u0137i.<\/p>\n\n\n\n

Att\u0113lu kred\u012bti p\u0113c par\u0101d\u012b\u0161an\u0101s sec\u012bbas: \u00a9 Microone \u2013 stock.adobe.com \/ \u00a9 ANDA EUATHAM\u2013 stock.adobe.com \/ \u00a9 ivector \u2013 stock.adobe.com<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon galvenie veiktsp\u0113jas r\u0101d\u012bt\u0101ji (vai ‘KPI’) bie\u017ei tiek ignor\u0113ti Amazon p\u0101rdev\u0113ju. Lab\u0101 zi\u0146a par to ir t\u0101, ka tas dos jums konkurences priek\u0161roc\u012bbu. \u012apa\u0161i t\u0101p\u0113c, ka \u0161ie ir metri, ar kuriem Amazon m\u0113ra pan\u0101kumus, kas savuk\u0101rt noz\u012bm\u0113 vair\u0101k p\u0101rdo\u0161anas jums. Citiem v\u0101rdiem sakot: nepalaidiet gar\u0101m Amazon KPI k\u0101 p\u0101rdev\u0113js. Tas ir t\u0101p\u0113c, ka e-komercijas gigants<\/p>\n","protected":false},"author":6,"featured_media":13470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"\nAmazon veiktsp\u0113jas r\u0101d\u012bt\u0101ji: vissvar\u012bg\u0101kie r\u0101d\u012bt\u0101ji<\/title>\n<meta name=\"description\" content=\"\u0160eit ir iemesls, k\u0101p\u0113c jums j\u0101seko l\u012bdzi vissvar\u012bg\u0101kajiem KPI Amazon. 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