Kas ir Amazon arbitr\u0101\u017ea?<\/h2>
S\u0101kotn\u0113ji termins \u201earbitr\u0101\u017ea\u201d n\u0101k no finan\u0161u jomas un apz\u012bm\u0113 t\u0101du cenu at\u0161\u0137ir\u012bbu izmanto\u0161anu par to pa\u0161u akt\u012bvu da\u017e\u0101dos tirgos, lai g\u016btu p\u0113c iesp\u0113jas maz\u0101k riskantus ien\u0101kumus. Piem\u0113ram, tirgot\u0101js var ieg\u0101d\u0101ties akt\u012bvu vien\u0101 tirg\u016b par zem\u0101ku cenu un vienlaikus p\u0101rdot to otr\u0101 tirg\u016b par augst\u0101ku cenu. V\u0101rds pats par sevi ir atvasin\u0101ts no fran\u010du \u201earbitre\u201d, kas noz\u012bm\u0113 \u201e\u0161\u0137\u012br\u0113js\u201d.<\/p>
Analogi tam, mazumtirdzniec\u012bbas arbitr\u0101\u017ea vai tie\u0161saistes arbitr\u0101\u017ea mazumtirdzniec\u012bb\u0101 un e-komercij\u0101 apz\u012bm\u0113 praksi, kas izmanto cenu at\u0161\u0137ir\u012bbu starp diviem vai vair\u0101kiem tirgiem, lai g\u016btu pe\u013c\u0146u. Tirgot\u0101ji ieg\u0101d\u0101jas produktu par zem\u0101ku cenu, lai to v\u0113l\u0101k p\u0101rdotu par augst\u0101ku cenu cit\u0101 platform\u0101.<\/p>
Piem\u0113rs: popul\u0101ra ra\u017eot\u0101ja telts tiek pied\u0101v\u0101ta eBay par atlaidi par 499 eiro. Tom\u0113r Amazon \u0161is pats modelis tiek tirgots par 575 eiro. T\u0101tad, ieg\u0101d\u0101joties to eBay un p\u0101rdodot Amazon, pe\u013c\u0146a, \u0146emot v\u0113r\u0101 cenu at\u0161\u0137ir\u012bbu starp abiem tirgiem, ir 76 eiro.<\/p>
Priek\u0161roc\u012bbas un tr\u016bkumi arbitr\u0101\u017eai<\/h3>
K\u0101 katram biznesa modelim, ar\u012b mazumtirdzniec\u012bbas vai tie\u0161saistes arbitr\u0101\u017eai Amazon ir da\u017eas priek\u0161roc\u012bbas, bet ar\u012b da\u017eas \u0113nas puses.<\/p>
Priek\u0161roc\u012bbas<\/h4>- \u0112rti ies\u0101c\u0113jiem<\/strong>: At\u0161\u0137ir\u012bb\u0101 no tirdzniec\u012bbas prec\u0113m vai priv\u0101t\u0101 z\u012bmola<\/a> uzs\u0101k\u0161anas \u0161\u0137\u0113r\u0161\u013ci ir sal\u012bdzino\u0161i zemi. Ies\u0101c\u0113jiem nepiecie\u0161ams tikai p\u0101rdev\u0113ja konts, piek\u013cuve l\u0113t\u0101m prec\u0113m un, iesp\u0113jams, re\u0123istr\u0113ta uz\u0146\u0113m\u0113jdarb\u012bba.<\/li>
- Labi pe\u013c\u0146as izredzes<\/strong>: Mar\u017eas var b\u016bt diezgan pievilc\u012bgas, ja piepras\u012bjums un p\u0101rdo\u0161anas cena iepriek\u0161 ir r\u016bp\u012bgi izp\u0113t\u012bti.<\/li>
- Zemas izmaksas:<\/strong> Parasti z\u012bmolu produkti tiek l\u0113ti ieg\u0101d\u0101ti un d\u0101rgi p\u0101rdoti, t\u0101d\u0113j\u0101di tirgot\u0101ji var ietaup\u012bt uz m\u0101rketinga izmaks\u0101m. Ar\u012b produktu izstr\u0101des izmaksas nav j\u0101sedz. Turkl\u0101t parasti tiek ieg\u0101d\u0101ti tikai mazi kr\u0101jumi, t\u0101p\u0113c nav nepiecie\u0161amas lielas s\u0101kotn\u0113j\u0101s invest\u012bcijas kr\u0101jumu vai lo\u0123istikas izveid\u0113.<\/li>
- Augsta elast\u012bba<\/strong>: Darba vieta un laiks ir br\u012bvi izv\u0113l\u0113ti. Ar\u012b attiec\u012bgais darbs var tikt labi kontrol\u0113ts un individu\u0101li piel\u0101gots, ieg\u0101d\u0101jot vair\u0101k vai maz\u0101k produktus. T\u0101p\u0113c arbitr\u0101\u017ea ir \u012bpa\u0161i piem\u0113rota blakusdarba tirgus p\u0101rdev\u0113jiem.<\/li><\/ul><\/div>
Tr\u016bkumi<\/h4>- Laika pat\u0113ri\u0146\u0161<\/strong>: Arbitr\u0101\u017eas tirgot\u0101jiem nepiecie\u0161ams laiks. Past\u0101v\u012bgi j\u0101ieg\u0101d\u0101jas jauni produkti un j\u0101uzrauga cenas. Izp\u0113tes da\u013ca \u0161aj\u0101 biznesa model\u012b noteikti nedr\u012bkst tikt nenov\u0113rt\u0113ta.<\/li>
- Biznesa izaugsme<\/strong>: Amazon arbitr\u0101\u017eas papla\u0161in\u0101\u0161ana var b\u016bt \u013coti sare\u017e\u0123\u012bta, jo tirgus situ\u0101cija past\u0101v\u012bgi main\u0101s un p\u0101rdev\u0113jiem nav ietekmes uz produktu pied\u0101v\u0101jumu. Turkl\u0101t nepiecie\u0161amo izp\u0113ti nav viegli automatiz\u0113t.<\/li>
- Juridisk\u0101s ierobe\u017eojumi<\/strong>: Tie\u0161i arbitr\u0101\u017eas mode\u013ca gad\u012bjum\u0101 past\u0101v paaugstin\u0101ts risks, ka Amazon var blo\u0137\u0113t, jo produktus nav ieg\u0101d\u0101ti no ofici\u0101liem vai autoriz\u0113tiem izplat\u012b\u0161anas kan\u0101liem \u2013 t\u0101 sauktajiem pel\u0113k\u0101 tirgus pieg\u0101d\u0101t\u0101jiem (skat\u012bt zem\u0101k).\u00a0<\/li>
- Augsts konkurences l\u012bmenis<\/strong>: T\u0101 k\u0101 galvenok\u0101rt tiek tirgoti z\u012bmolu produkti, arbitr\u0101\u017eas p\u0101rdev\u0113jiem ir l\u012bdz\u012bgs konkurences spiediens k\u0101 tirdzniec\u012bbas pre\u010du tirgot\u0101jiem. Amazon arbitr\u0101\u017ea t\u0101d\u0113j\u0101di neatbr\u012bvo no nepiecie\u0161am\u012bbas optimiz\u0113t sava p\u0101rdev\u0113ja konta metriku, lai ieg\u016btu Buy Box<\/a>. <\/li>
- Sv\u0101rst\u012bga produktu pieejam\u012bba<\/strong>: Amazon arbitr\u0101\u017eas gad\u012bjum\u0101 tirgot\u0101ji ir stipri atkar\u012bgi no cenu at\u0161\u0137ir\u012bb\u0101m un produktu pieejam\u012bbas cit\u0101s platform\u0101s vai mazumtirdzniec\u012bb\u0101. Tas var apgr\u016btin\u0101t stabila ien\u0101kuma g\u016b\u0161anu.<\/li><\/ul><\/div>
\u012apa\u0161i pel\u0113k\u0101 tirgus pieg\u0101d\u0101t\u0101ji un neofici\u0101li izplat\u012b\u0161anas kan\u0101li<\/strong> ievieto arbitr\u0101\u017eas tirgot\u0101jus Amazon dilemmas situ\u0101cij\u0101. No vienas puses, z\u012bmolu produktus tur var ieg\u0101d\u0101ties par izdev\u012bg\u0101m cen\u0101m. No otras puses, past\u0101v risks, ka produkts vai pat viss p\u0101rdo\u0161anas konts var tikt blo\u0137\u0113ts no Amazon puses. <\/p>At\u0161\u0137ir\u012bb\u0101 no bie\u017ei apgalvot\u0101, \u0161\u0101d\u0101 veid\u0101 tirgotie produkti nav nelikum\u012bgi. Pel\u0113kais tirgus at\u0161\u0137iras no meln\u0101 tirgus ar to, ka p\u0101rdot\u0101s preces ir likum\u012bgas, ta\u010du t\u0101s non\u0101k tirdzniec\u012bb\u0101 caur neautoriz\u0113tiem kan\u0101liem.<\/p>
Tipiskas pel\u0113k\u0101 tirgus pieg\u0101d\u0101t\u0101ju iez\u012bmes (un vienlaikus da\u017ei no iemesliem, k\u0101p\u0113c Amazon \u0161os produktus negrib redz\u0113t sav\u0101 platform\u0101) ir:<\/p>
- Cenu at\u0161\u0137ir\u012bbas<\/strong>: Produkti bie\u017ei tiek pied\u0101v\u0101ti l\u0113t\u0101k nek\u0101 pie autoriz\u0113tiem tirgot\u0101jiem, jo pieg\u0101d\u0101t\u0101ji apiet ofici\u0101los izplat\u012b\u0161anas kan\u0101lus.<\/li>
- Garantijas probl\u0113mas<\/strong>: Ra\u017eot\u0101ji bie\u017ei neatz\u012bst garantijas pras\u012bbas, ja produkts ieg\u0101d\u0101ts caur pel\u0113k\u0101 tirgus kan\u0101lu.<\/li>
- Kvalit\u0101tes at\u0161\u0137ir\u012bbas un izcelsmes nenoteikt\u012bba<\/strong>: Lai gan produkti ir \u012bsti, tie bie\u017ei tiek ra\u017eoti cit\u0101 valst\u012b vai paredz\u0113ti citam tirgum, kas var rad\u012bt at\u0161\u0137ir\u012bbas kvalit\u0101t\u0113, funkcionalit\u0101t\u0113 vai specifik\u0101cij\u0101s.<\/li><\/ul><\/div>
T\u0101p\u0113c tirgot\u0101jiem vienm\u0113r r\u016bp\u012bgi j\u0101izv\u0113rt\u0113, vai vi\u0146i v\u0113las ieg\u0101d\u0101ties pel\u0113kaj\u0101 tirg\u016b, un, ja nepiecie\u0161ams, j\u0101p\u0101rbauda Amazon z\u012bmolu re\u0123istrs.<\/p>
At\u0161\u0137ir\u012bbas no citiem biznesa mode\u013ciem Amazon<\/h3>
Kas at\u0161\u0137ir mazumtirdzniec\u012bbas arbitr\u0101\u017eu no citiem Amazon biznesa mode\u013ciem? Pamata l\u012bmen\u012b ir tr\u012bs citi uz\u0146\u0113m\u0113jdarb\u012bbas koncepti: tirdzniec\u012bbas preces, priv\u0101tie z\u012bmoli un pilnvarota pieg\u0101de.<\/p>
Tirdzniec\u012bbas preces (Wholesale)<\/h4>
Tirdzniec\u012bbas preces, vai ang\u013cu valod\u0101 Wholesale, ir autoriz\u0113ti z\u012bmolu produkti, kas tiek ieg\u0101d\u0101ti lielos apjomos tie\u0161i no ra\u017eot\u0101ja vai vairumtirgot\u0101ja. Ar cenu uzcenojumu \u0161ie produkti tiek t\u0101l\u0101k p\u0101rdoti galapat\u0113r\u0113t\u0101jam. T\u0101 k\u0101 tiek ieg\u0101d\u0101ti lieli apjomi, tas noz\u012bm\u0113 gan lielu s\u0101kotn\u0113jo ieguld\u012bjumu, gan noteiktu finansi\u0101lo risku, ja preces nep\u0101rdodas k\u0101 gaid\u012bts. Cenu apr\u0113\u0137ins parasti tiek veikts, pamatojoties uz past\u0101v\u012bgu cenu priek\u0161roc\u012bbu, ieg\u0101d\u0101joties lielus apjomus, un to atbalsta cenu piel\u0101go\u0161anas strat\u0113\u0123ijas<\/a>.<\/p>Risks vairumtirdzniec\u012bb\u0101 tom\u0113r ir m\u0113reni, jo tirgot\u0101ji parasti ieg\u0101d\u0101jas produktus ar stabilu piepras\u012bjumu un labu pieejam\u012bbu. Garantijas un atgrie\u0161anas ties\u012bbas parasti ir skaidri noteiktas, jo tiek str\u0101d\u0101ts ar ofici\u0101liem pieg\u0101d\u0101t\u0101jiem.<\/p>
Priv\u0101tais z\u012bmols<\/h4>
Priv\u0101tais z\u012bmols, kas noz\u012bm\u0113 tirdzniec\u012bbas z\u012bmolu, ir produkti, kas tiek ra\u017eoti attiec\u012bgajam tirgot\u0101jam, lai vi\u0146\u0161 tos var\u0113tu p\u0101rdot zem sava z\u012bmola nosaukuma. Ir iesp\u0113jams gan ieg\u0101d\u0101ties iepriek\u0161 izstr\u0101d\u0101tu produktu, iesp\u0113jams, to piel\u0101got un apz\u012bm\u0113t ar savu logo, gan ar\u012b izstr\u0101d\u0101t un ra\u017eot piln\u012bgi jaunu produktu. T\u0101tad piln\u012bga kontrole p\u0101r produktu, dizainu, z\u012bmolu, iepakojumu, m\u0101rketingu un tirdzniec\u012bbu ir tirgot\u0101ja rok\u0101s.<\/p>
Cenu noteik\u0161an\u0101 priv\u0101to z\u012bmolu p\u0101rdev\u0113jiem ir liel\u0101ka br\u012bv\u012bba, jo vi\u0146i ieg\u0101d\u0101jas produktu tie\u0161i no avota un var piepras\u012bt augst\u0101kas cenas, ja z\u012bmols ir nostiprin\u0101jies. Tam nepiecie\u0161ama atbilsto\u0161a ilgtermi\u0146a strat\u0113\u0123ija, kas arbitr\u0101\u017e\u0101 ir gr\u016bti \u012bstenojama. Tom\u0113r risks ir iev\u0113rojami augst\u0101ks, jo ieguld\u012bjumi, organizatorisk\u0101 slodze un juridiskie \u0161\u0137\u0113r\u0161\u013ci ir lieli.<\/p>
Pilnvarota pieg\u0101de<\/h4>
Pilnvarotie pieg\u0101d\u0101t\u0101ji ir starpnieki, kuri produktu ieg\u0101d\u0101jas vai pat ra\u017eo tikai tad, kad sa\u0146em pas\u016bt\u012bjumu. Parasti pieg\u0101d\u0101t\u0101js vai ra\u017eot\u0101js preces nos\u016bta tie\u0161i galapat\u0113r\u0113t\u0101jam. Tirgot\u0101ji g\u016bst pe\u013c\u0146u no pilnvarot\u0101s pieg\u0101des, balstoties uz at\u0161\u0137ir\u012bbu starp iepirkuma cenu un p\u0101rdo\u0161anas cenu.<\/p>
T\u0101tad pilnvarotajiem pieg\u0101d\u0101t\u0101jiem nav savu kr\u0101jumu, un vi\u0146i ir atkar\u012bgi no savu pieg\u0101d\u0101t\u0101ju produktu kvalit\u0101tes un pieg\u0101des \u0101truma. Taj\u0101 pa\u0161\u0101 laik\u0101 vi\u0146iem nav ar\u012b produktu izmaksu, un nav j\u0101ieg\u0101d\u0101jas preces iepriek\u0161.<\/p>
At\u0161\u0137ir\u012bbas starp da\u017e\u0101diem biznesa mode\u013ciem ir da\u013c\u0113ji milz\u012bgas. Svar\u012bgi uzsv\u0113rt, ka gandr\u012bz neviens profesion\u0101lais Amazon tirgot\u0101js neizmanto tikai vienu strat\u0113\u0123iju. Parasti tirgus p\u0101rdev\u0113ji tirgo gan tirdzniec\u012bbas preces, gan priv\u0101to z\u012bmolu produktus. Amazon pilnvarot\u0101 pieg\u0101de un arbitr\u0101\u017ea, savuk\u0101rt, nav tik pla\u0161i izplat\u012btas, ta\u010du t\u0101s var b\u016bt iesp\u0113ja ies\u0101c\u0113jiem ieg\u016bt pieredzi.<\/p>
Amazon arbitr\u0101\u017ea ies\u0101c\u0113jiem: t\u0101 darbojas<\/h2>![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/03123507\/amazon-arbitrage-deutschland.jpeg\")
<\/figure>Visu s\u0101kums ir gr\u016bts. Bet tiem, kas v\u0113las iesaist\u012bties Amazon sp\u0113l\u0113, arbitr\u0101\u017eas modelis var b\u016bt sal\u012bdzino\u0161i vienk\u0101r\u0161s ce\u013c\u0161. Turpm\u0101k m\u0113s sniegsim jums p\u0101rskatu par vissvar\u012bg\u0101kajiem so\u013ciem.<\/p>
- Re\u0123istr\u0113t uz\u0146\u0113mumu<\/strong>
Lai var\u0113tu atv\u0113rt profesion\u0101lu Amazon p\u0101rdev\u0113ja kontu, tirgot\u0101jiem parasti ir j\u0101re\u0123istr\u0113 uz\u0146\u0113mums. Bet ar\u012b juridiski \u0161im solim j\u0101b\u016bt izpild\u012btam, pirms tiek ieg\u0101d\u0101ti un p\u0101rdoti pirmie produkti.<\/li>- P\u0101rdev\u0113ja konta izveide<\/strong>
Tirgot\u0101jiem nepiecie\u0161ams profesion\u0101ls p\u0101rdev\u0113ja konts, lai var\u0113tu pied\u0101v\u0101t preces Amazon. Tas nav nekas sare\u017e\u0123\u012bts un sell.amazon.de<\/a> to var \u0101tri izdar\u012bt.<\/li>- FBA vai FBM?<\/strong>
Ar \u0161o jaut\u0101jumu p\u0101rdev\u0113jiem vajadz\u0113tu nodarboties v\u0113l pirms pirm\u0101 produkta ieg\u0101des. Izpilde, ko nodro\u0161ina Amazon<\/a> (FBA) un izpilde, ko nodro\u0161ina tirgot\u0101js (FBM), b\u016btiski ietekm\u0113 lo\u0123istikas procesus. Amazon arbitr\u0101\u017eas tirgot\u0101ji, kuri tikko s\u0101k, visticam\u0101k, vispirms izv\u0113l\u0113sies pieg\u0101di caur Amazon.<\/li>- Produktu izp\u0113te<\/strong>
Tagad tas k\u013c\u016bst nopietni. Produktu izp\u0113te ir vissvar\u012bg\u0101k\u0101 da\u013ca, ja beig\u0101s j\u0101paliek k\u0101dai pe\u013c\u0146ai. Tirgot\u0101jiem j\u0101\u0146em v\u0113r\u0101, ka vi\u0146i izv\u0113las produktus, kas ir labi p\u0101rdodami, bet nav \u012bsti lab\u0101kie p\u0101rdev\u0113ji. Par orientieri var \u0146emt apm\u0113ram 100 000 p\u0101rdotu pre\u010du. \u0160\u0101du inform\u0101ciju var atrast Amazon vai \u2013 v\u0113l vienk\u0101r\u0161\u0101k \u2013 Amazon p\u0101rdev\u0113ja lietotn\u0113, ar kuru var sken\u0113t sv\u012btrkodus. T\u0101pat svar\u012bga ir konkurence, jo nevajadz\u0113tu b\u016bt p\u0101r\u0101k daudziem p\u0101rdev\u0113jiem, kas p\u0101rdod to pa\u0161u produktu. Un, protams, ar\u012b j\u0101atbilst cenu at\u0161\u0137ir\u012bbai starp ieg\u0101di un p\u0101rdo\u0161anu. <\/li>- Produktu saraksts<\/strong>
Parasti p\u0101rdev\u0113jiem pie z\u012bmolu prec\u0113m jau ir pieejams saraksts, ko parasti p\u0101rvalda z\u012bmola \u012bpa\u0161nieks. T\u0101p\u0113c iesp\u0113jas ietekm\u0113t \u0161o punktu bie\u017ei ir ierobe\u017eotas. Ar pogu \u201ePievienot produktu\u201c un mekl\u0113\u0161anas funkciju jaunas preces var viegli pievienot P\u0101rdev\u0113ja centr\u0101.<\/li>- Ien\u0101ko\u0161o s\u016bt\u012bjumu (FBA gad\u012bjum\u0101)<\/strong>
Tagad preces v\u0113l j\u0101nos\u016bta uz Amazon noliktavu. To var organiz\u0113t ar\u012b P\u0101rdev\u0113ja centr\u0101 sada\u013c\u0101 \u201eP\u0101rvald\u012bt kr\u0101jumus\u201c.<\/li>- Veiktsp\u0113jas uzraudz\u012bba<\/strong>
Nekas nav lab\u0101ks par datiem. Tie ne tikai atkl\u0101j, vai produkts labi p\u0101rdodas vai lab\u0101k to vairs nepirkt, bet ar\u012b sniedz inform\u0101ciju par Amazon arbitr\u0101\u017eas biznesa pamatpe\u013c\u0146u. Jo neviens, vai nu pilna laika, vai blakus darb\u0101, nev\u0113las ieguld\u012bt vair\u0101k, nek\u0101 beig\u0101s paliek k\u0101 pe\u013c\u0146a.<\/li><\/ol><\/div>\u0160\u012b bloga ieraksta ietvaros m\u0113s varam sniegt tikai \u012bsu p\u0101rskatu par nepiecie\u0161amajiem so\u013ciem. Lasiet m\u016bsu detaliz\u0113to rakstu par p\u0101rdo\u0161anu Amazon<\/a>, lai ieg\u016btu vair\u0101k inform\u0101cijas.<\/p><\/blockquote>Amazon (mazumtirdzniec\u012bbas) arbitr\u0101\u017ea: produkta ieg\u0101de \u2013 bet k\u0101 un kur?<\/h2>![\"Vai](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/03140601\/is-amazon-arbitrage-profitable.jpeg\")
<\/figure>Produktu mekl\u0113\u0161ana un izv\u0113le ir katra arbitr\u0101\u017eas p\u0101rdev\u0113ja pamatprasme. Bet neviens meistars nav nokritis no debes\u012bm. Sagatavojieties tam, ka tie\u0161i savas uz\u0146\u0113m\u0113jdarb\u012bbas s\u0101kum\u0101 j\u016bs pie\u013causiet daudz k\u013c\u016bdu \u2013 no kur\u0101m m\u0101c\u012bsieties. Tas attiecas ar\u012b uz produktu izv\u0113li. Lai jums atvieglotu uzs\u0101k\u0161anu, m\u0113s esam apkopoju\u0161i da\u017eus padomus, kur j\u016bs varat mekl\u0113t labus produktus.<\/p>
Tie\u0161saistes tirgi un veikali<\/h3>
Vispirms ac\u012bmredzamais. Tie\u0161saist\u0113 j\u016bs atrad\u012bsiet daudzas platformas, lai \u0113rti atkl\u0101tu jaunas produktu idejas. Jo pret\u0113ji izplat\u012btajam uzskatam, Amazon nemaz nav vienm\u0113r l\u0113t\u0101kais tirgus, kas \u012bpa\u0161i rada labus apst\u0101k\u013cus arbitr\u0101\u017eas modelim. \u0160\u012bs platformas bie\u017ei var konkur\u0113t ar e-komercijas gigantu ar\u012b cenu zi\u0146\u0101:<\/p>
- eBay<\/strong>: eBay ir l\u012bdz\u012bgs konkurences spiediens k\u0101 Amazon. Daudzi tre\u0161o pu\u0161u tirgot\u0101ji konkur\u0113 par klientiem, kas noved pie zem\u0101m cen\u0101m. Tom\u0113r uzmanieties, lai nejau\u0161i neieg\u0101d\u0101tos lietotas preces.<\/li>
- Alibaba un AliExpress<\/strong>: Abas platformas ir labi zin\u0101mas Amazon tirgot\u0101jiem un galvenok\u0101rt tirgo produktu no \u0136\u012bnas ra\u017eot\u0101jiem. \u012apa\u0161i Alibaba var atrast izdev\u012bgus pied\u0101v\u0101jumus, jo \u0161is tirgus ir \u012bpa\u0161i v\u0113rsts uz B2B klientiem.<\/li>
- Walmart<\/strong>: Ar\u012b \u0161eit bie\u017ei var atrast l\u0113t\u0101kus produktus nek\u0101 Amazon, turkl\u0101t pre\u010du pied\u0101v\u0101jums ir \u0101rk\u0101rt\u012bgi pla\u0161s. \u012apa\u0161i piev\u0113rsiet uzman\u012bbu akcij\u0101m un atlaid\u0113m.<\/li>
- Amazon<\/strong>: \u201eAmazon uz Amazon\u201c arbitr\u0101\u017ea? Noteikti. No kurienes produkti n\u0101k, galu gal\u0101 ir otr\u0161\u0137ir\u012bgi. \u012apa\u0161i izdev\u012bgi ir \u012bpa\u0161ie pied\u0101v\u0101jumi un dar\u012bjumi (Amazon Flips). Neaizmirstiet ar\u012b par citiem starptautiskajiem tirgiem (.it, .uk utt.). Ar\u012b Amazon B2B<\/a> tirgus \u0161eit var b\u016bt izdev\u012bga iesp\u0113ja.<\/li>
- Etsy<\/strong>: \u0160\u012b platforma nav tie\u0161i paz\u012bstama ar to, ka t\u0101 ir l\u0113t\u0101ka nek\u0101 Amazon. Tom\u0113r pre\u010du veids var pamatot augst\u0101ku cenu t\u0101l\u0101kp\u0101rdo\u0161an\u0101, jo unik\u0101liem un vienreiz\u0113jiem izstr\u0101d\u0101jumiem ar\u012b Amazon klienti ir gatavi maks\u0101t nedaudz vair\u0101k. <\/li>
- Dar\u012bjumu vietnes<\/strong>: Vietnes k\u0101 Groupon, MyDealz, Slickdeals vai RetailMeNot bie\u017ei pied\u0101v\u0101 atlaides kodus un \u012bpa\u0161as akcijas, kas nav pieejamas cit\u0101s platform\u0101s.<\/li><\/ul><\/div>
Mazumtirdzniec\u012bba<\/h3>
Ar\u012b fiziskajos veikalos reiz\u0113m var atrast izdev\u012bgus pied\u0101v\u0101jumus, bet, protams, izv\u0113le \u0161eit ir maz\u0101ka. T\u0101p\u0113c tirgot\u0101jiem \u012bpa\u0161i j\u0101piev\u0113r\u0161 uzman\u012bba \u0161\u0101diem veikaliem:<\/p>
- Atlaides veikali<\/strong>: Veikali k\u0101 TK Maxx bie\u017ei pied\u0101v\u0101 z\u012bmolu produktus par iev\u0113rojami samazin\u0101t\u0101m cen\u0101m.<\/li>
- Supermarketi un aptiekas<\/strong>: Veikali k\u0101 Walmart bie\u017ei r\u012bko \u012bpa\u0161os pied\u0101v\u0101jumus, atlaides vai izp\u0101rdo\u0161anas, kur\u0101s produkti tiek p\u0101rdoti krietni zem tirgus cenas.<\/li><\/ul><\/div>
Specializ\u0113ti veikali<\/h3>- Atlikumu tirgi<\/strong>: Veikali, kas p\u0101rdod atlikumus, p\u0101rm\u0113r\u012bgus kr\u0101jumus vai izn\u012bksto\u0161us produktus, bie\u017ei ir labas avoti l\u0113t\u0101m prec\u0113m, jo \u0161eit var atrast ar\u012b piepras\u012btus z\u012bmolu produktus.<\/li>
- Outleti<\/strong>: Outlet veikali bie\u017ei pied\u0101v\u0101 z\u012bmolu preces par samazin\u0101t\u0101m cen\u0101m, kas tie\u0161saist\u0113 var tikt p\u0101rdotas d\u0101rg\u0101k.<\/li><\/ul><\/div>
Padoms<\/strong>: Cenu sal\u012bdzin\u0101\u0161anas vietnes, piem\u0113ram, Idealo vai Google Shopping, pal\u012bdz jums atrast visizdev\u012bg\u0101k\u0101s cenas un identific\u0113t cenu at\u0161\u0137ir\u012bbas.<\/p><\/blockquote>Amazon Arbitr\u0101\u017ea: Programmat\u016bra un r\u012bki<\/h2>![\"K\u0101](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2024\/10\/03145745\/how-to-amazon-arbitrage-on-amazon.png\")
<\/a><\/figure>Katrs Amazon p\u0101rdev\u0113js, vai tas b\u016btu arbitr\u0101\u017ea vai n\u0113, ir j\u0101saskaras ar r\u012bku t\u0113mu. S\u0101kumposm\u0101 \u0161is bizness var iztikt bez \u0101r\u0113j\u0101s programmat\u016bras, ta\u010du, tikl\u012bdz tas k\u013c\u016bst profesion\u0101l\u0101ks, ir vienk\u0101r\u0161i p\u0101r\u0101k daudz uzdevumu, lai bez pal\u012bgr\u012bkiem b\u016btu izdev\u012bgi str\u0101d\u0101t. M\u0113s iepaz\u012bstin\u0101sim ar svar\u012bg\u0101kajiem r\u012bkiem Amazon (mazumtirdzniec\u012bbas) arbitr\u0101\u017eas programmat\u016bras jom\u0101.<\/p>
Taktisk\u0101 arbitr\u0101\u017ea<\/h3>
\u0160\u012b ir uz arbitr\u0101\u017eu specializ\u0113ta iepirkumu programmat\u016bra, kas sken\u0113 veikalus un t\u012bmek\u013ca vietnes un automatiz\u0113ti sal\u012bdzina produktu cenas ar t\u0101m, kas ir Amazon. Ja veikals v\u0113l nav iek\u013cauts, to var pievienot. Turkl\u0101t Tactical Arbitrage aptver t\u0101 sauktos papildin\u0101mos produktus (dar\u012bjumus, kas nav saist\u012bti ar \u012bpa\u0161ajiem pied\u0101v\u0101jumiem un t\u0101d\u0113\u013c ir regul\u0101ri pieejami). \u0160\u0101dus papildin\u0101mos produktus tirgot\u0101ji var pas\u016bt\u012bt atk\u0101rtoti un t\u0101d\u0113j\u0101di izstr\u0101d\u0101t sev k\u0101du pamata ien\u0101kumu.<\/p>
Tom\u0113r Tactical Arbitrage nav tie\u0161i pa\u0161saprotams. T\u0101d\u0113\u013c ies\u0101c\u0113jiem vispirms vajadz\u0113tu apg\u016bt iepirkumu pamatus, lai ar \u0161o programmat\u016bru visp\u0101r var\u0113tu racion\u0101li r\u012bkoties.<\/p>
Business Analytics<\/h3>
- \u0112rti ies\u0101c\u0113jiem<\/strong>: At\u0161\u0137ir\u012bb\u0101 no tirdzniec\u012bbas prec\u0113m vai priv\u0101t\u0101 z\u012bmola<\/a> uzs\u0101k\u0161anas \u0161\u0137\u0113r\u0161\u013ci ir sal\u012bdzino\u0161i zemi. Ies\u0101c\u0113jiem nepiecie\u0161ams tikai p\u0101rdev\u0113ja konts, piek\u013cuve l\u0113t\u0101m prec\u0113m un, iesp\u0113jams, re\u0123istr\u0113ta uz\u0146\u0113m\u0113jdarb\u012bba.<\/li>
- Labi pe\u013c\u0146as izredzes<\/strong>: Mar\u017eas var b\u016bt diezgan pievilc\u012bgas, ja piepras\u012bjums un p\u0101rdo\u0161anas cena iepriek\u0161 ir r\u016bp\u012bgi izp\u0113t\u012bti.<\/li>
- Zemas izmaksas:<\/strong> Parasti z\u012bmolu produkti tiek l\u0113ti ieg\u0101d\u0101ti un d\u0101rgi p\u0101rdoti, t\u0101d\u0113j\u0101di tirgot\u0101ji var ietaup\u012bt uz m\u0101rketinga izmaks\u0101m. Ar\u012b produktu izstr\u0101des izmaksas nav j\u0101sedz. Turkl\u0101t parasti tiek ieg\u0101d\u0101ti tikai mazi kr\u0101jumi, t\u0101p\u0113c nav nepiecie\u0161amas lielas s\u0101kotn\u0113j\u0101s invest\u012bcijas kr\u0101jumu vai lo\u0123istikas izveid\u0113.<\/li>
- Augsta elast\u012bba<\/strong>: Darba vieta un laiks ir br\u012bvi izv\u0113l\u0113ti. Ar\u012b attiec\u012bgais darbs var tikt labi kontrol\u0113ts un individu\u0101li piel\u0101gots, ieg\u0101d\u0101jot vair\u0101k vai maz\u0101k produktus. T\u0101p\u0113c arbitr\u0101\u017ea ir \u012bpa\u0161i piem\u0113rota blakusdarba tirgus p\u0101rdev\u0113jiem.<\/li><\/ul><\/div>
Tr\u016bkumi<\/h4>
- Laika pat\u0113ri\u0146\u0161<\/strong>: Arbitr\u0101\u017eas tirgot\u0101jiem nepiecie\u0161ams laiks. Past\u0101v\u012bgi j\u0101ieg\u0101d\u0101jas jauni produkti un j\u0101uzrauga cenas. Izp\u0113tes da\u013ca \u0161aj\u0101 biznesa model\u012b noteikti nedr\u012bkst tikt nenov\u0113rt\u0113ta.<\/li>
- Biznesa izaugsme<\/strong>: Amazon arbitr\u0101\u017eas papla\u0161in\u0101\u0161ana var b\u016bt \u013coti sare\u017e\u0123\u012bta, jo tirgus situ\u0101cija past\u0101v\u012bgi main\u0101s un p\u0101rdev\u0113jiem nav ietekmes uz produktu pied\u0101v\u0101jumu. Turkl\u0101t nepiecie\u0161amo izp\u0113ti nav viegli automatiz\u0113t.<\/li>
- Juridisk\u0101s ierobe\u017eojumi<\/strong>: Tie\u0161i arbitr\u0101\u017eas mode\u013ca gad\u012bjum\u0101 past\u0101v paaugstin\u0101ts risks, ka Amazon var blo\u0137\u0113t, jo produktus nav ieg\u0101d\u0101ti no ofici\u0101liem vai autoriz\u0113tiem izplat\u012b\u0161anas kan\u0101liem \u2013 t\u0101 sauktajiem pel\u0113k\u0101 tirgus pieg\u0101d\u0101t\u0101jiem (skat\u012bt zem\u0101k).\u00a0<\/li>
- Augsts konkurences l\u012bmenis<\/strong>: T\u0101 k\u0101 galvenok\u0101rt tiek tirgoti z\u012bmolu produkti, arbitr\u0101\u017eas p\u0101rdev\u0113jiem ir l\u012bdz\u012bgs konkurences spiediens k\u0101 tirdzniec\u012bbas pre\u010du tirgot\u0101jiem. Amazon arbitr\u0101\u017ea t\u0101d\u0113j\u0101di neatbr\u012bvo no nepiecie\u0161am\u012bbas optimiz\u0113t sava p\u0101rdev\u0113ja konta metriku, lai ieg\u016btu Buy Box<\/a>. <\/li>
- Sv\u0101rst\u012bga produktu pieejam\u012bba<\/strong>: Amazon arbitr\u0101\u017eas gad\u012bjum\u0101 tirgot\u0101ji ir stipri atkar\u012bgi no cenu at\u0161\u0137ir\u012bb\u0101m un produktu pieejam\u012bbas cit\u0101s platform\u0101s vai mazumtirdzniec\u012bb\u0101. Tas var apgr\u016btin\u0101t stabila ien\u0101kuma g\u016b\u0161anu.<\/li><\/ul><\/div>
\u012apa\u0161i pel\u0113k\u0101 tirgus pieg\u0101d\u0101t\u0101ji un neofici\u0101li izplat\u012b\u0161anas kan\u0101li<\/strong> ievieto arbitr\u0101\u017eas tirgot\u0101jus Amazon dilemmas situ\u0101cij\u0101. No vienas puses, z\u012bmolu produktus tur var ieg\u0101d\u0101ties par izdev\u012bg\u0101m cen\u0101m. No otras puses, past\u0101v risks, ka produkts vai pat viss p\u0101rdo\u0161anas konts var tikt blo\u0137\u0113ts no Amazon puses. <\/p>
At\u0161\u0137ir\u012bb\u0101 no bie\u017ei apgalvot\u0101, \u0161\u0101d\u0101 veid\u0101 tirgotie produkti nav nelikum\u012bgi. Pel\u0113kais tirgus at\u0161\u0137iras no meln\u0101 tirgus ar to, ka p\u0101rdot\u0101s preces ir likum\u012bgas, ta\u010du t\u0101s non\u0101k tirdzniec\u012bb\u0101 caur neautoriz\u0113tiem kan\u0101liem.<\/p>
Tipiskas pel\u0113k\u0101 tirgus pieg\u0101d\u0101t\u0101ju iez\u012bmes (un vienlaikus da\u017ei no iemesliem, k\u0101p\u0113c Amazon \u0161os produktus negrib redz\u0113t sav\u0101 platform\u0101) ir:<\/p>
- Cenu at\u0161\u0137ir\u012bbas<\/strong>: Produkti bie\u017ei tiek pied\u0101v\u0101ti l\u0113t\u0101k nek\u0101 pie autoriz\u0113tiem tirgot\u0101jiem, jo pieg\u0101d\u0101t\u0101ji apiet ofici\u0101los izplat\u012b\u0161anas kan\u0101lus.<\/li>
- Garantijas probl\u0113mas<\/strong>: Ra\u017eot\u0101ji bie\u017ei neatz\u012bst garantijas pras\u012bbas, ja produkts ieg\u0101d\u0101ts caur pel\u0113k\u0101 tirgus kan\u0101lu.<\/li>
- Kvalit\u0101tes at\u0161\u0137ir\u012bbas un izcelsmes nenoteikt\u012bba<\/strong>: Lai gan produkti ir \u012bsti, tie bie\u017ei tiek ra\u017eoti cit\u0101 valst\u012b vai paredz\u0113ti citam tirgum, kas var rad\u012bt at\u0161\u0137ir\u012bbas kvalit\u0101t\u0113, funkcionalit\u0101t\u0113 vai specifik\u0101cij\u0101s.<\/li><\/ul><\/div>
T\u0101p\u0113c tirgot\u0101jiem vienm\u0113r r\u016bp\u012bgi j\u0101izv\u0113rt\u0113, vai vi\u0146i v\u0113las ieg\u0101d\u0101ties pel\u0113kaj\u0101 tirg\u016b, un, ja nepiecie\u0161ams, j\u0101p\u0101rbauda Amazon z\u012bmolu re\u0123istrs.<\/p>
At\u0161\u0137ir\u012bbas no citiem biznesa mode\u013ciem Amazon<\/h3>
Kas at\u0161\u0137ir mazumtirdzniec\u012bbas arbitr\u0101\u017eu no citiem Amazon biznesa mode\u013ciem? Pamata l\u012bmen\u012b ir tr\u012bs citi uz\u0146\u0113m\u0113jdarb\u012bbas koncepti: tirdzniec\u012bbas preces, priv\u0101tie z\u012bmoli un pilnvarota pieg\u0101de.<\/p>
Tirdzniec\u012bbas preces (Wholesale)<\/h4>
Tirdzniec\u012bbas preces, vai ang\u013cu valod\u0101 Wholesale, ir autoriz\u0113ti z\u012bmolu produkti, kas tiek ieg\u0101d\u0101ti lielos apjomos tie\u0161i no ra\u017eot\u0101ja vai vairumtirgot\u0101ja. Ar cenu uzcenojumu \u0161ie produkti tiek t\u0101l\u0101k p\u0101rdoti galapat\u0113r\u0113t\u0101jam. T\u0101 k\u0101 tiek ieg\u0101d\u0101ti lieli apjomi, tas noz\u012bm\u0113 gan lielu s\u0101kotn\u0113jo ieguld\u012bjumu, gan noteiktu finansi\u0101lo risku, ja preces nep\u0101rdodas k\u0101 gaid\u012bts. Cenu apr\u0113\u0137ins parasti tiek veikts, pamatojoties uz past\u0101v\u012bgu cenu priek\u0161roc\u012bbu, ieg\u0101d\u0101joties lielus apjomus, un to atbalsta cenu piel\u0101go\u0161anas strat\u0113\u0123ijas<\/a>.<\/p>
Risks vairumtirdzniec\u012bb\u0101 tom\u0113r ir m\u0113reni, jo tirgot\u0101ji parasti ieg\u0101d\u0101jas produktus ar stabilu piepras\u012bjumu un labu pieejam\u012bbu. Garantijas un atgrie\u0161anas ties\u012bbas parasti ir skaidri noteiktas, jo tiek str\u0101d\u0101ts ar ofici\u0101liem pieg\u0101d\u0101t\u0101jiem.<\/p>
Priv\u0101tais z\u012bmols<\/h4>
Priv\u0101tais z\u012bmols, kas noz\u012bm\u0113 tirdzniec\u012bbas z\u012bmolu, ir produkti, kas tiek ra\u017eoti attiec\u012bgajam tirgot\u0101jam, lai vi\u0146\u0161 tos var\u0113tu p\u0101rdot zem sava z\u012bmola nosaukuma. Ir iesp\u0113jams gan ieg\u0101d\u0101ties iepriek\u0161 izstr\u0101d\u0101tu produktu, iesp\u0113jams, to piel\u0101got un apz\u012bm\u0113t ar savu logo, gan ar\u012b izstr\u0101d\u0101t un ra\u017eot piln\u012bgi jaunu produktu. T\u0101tad piln\u012bga kontrole p\u0101r produktu, dizainu, z\u012bmolu, iepakojumu, m\u0101rketingu un tirdzniec\u012bbu ir tirgot\u0101ja rok\u0101s.<\/p>
Cenu noteik\u0161an\u0101 priv\u0101to z\u012bmolu p\u0101rdev\u0113jiem ir liel\u0101ka br\u012bv\u012bba, jo vi\u0146i ieg\u0101d\u0101jas produktu tie\u0161i no avota un var piepras\u012bt augst\u0101kas cenas, ja z\u012bmols ir nostiprin\u0101jies. Tam nepiecie\u0161ama atbilsto\u0161a ilgtermi\u0146a strat\u0113\u0123ija, kas arbitr\u0101\u017e\u0101 ir gr\u016bti \u012bstenojama. Tom\u0113r risks ir iev\u0113rojami augst\u0101ks, jo ieguld\u012bjumi, organizatorisk\u0101 slodze un juridiskie \u0161\u0137\u0113r\u0161\u013ci ir lieli.<\/p>
Pilnvarota pieg\u0101de<\/h4>
Pilnvarotie pieg\u0101d\u0101t\u0101ji ir starpnieki, kuri produktu ieg\u0101d\u0101jas vai pat ra\u017eo tikai tad, kad sa\u0146em pas\u016bt\u012bjumu. Parasti pieg\u0101d\u0101t\u0101js vai ra\u017eot\u0101js preces nos\u016bta tie\u0161i galapat\u0113r\u0113t\u0101jam. Tirgot\u0101ji g\u016bst pe\u013c\u0146u no pilnvarot\u0101s pieg\u0101des, balstoties uz at\u0161\u0137ir\u012bbu starp iepirkuma cenu un p\u0101rdo\u0161anas cenu.<\/p>
T\u0101tad pilnvarotajiem pieg\u0101d\u0101t\u0101jiem nav savu kr\u0101jumu, un vi\u0146i ir atkar\u012bgi no savu pieg\u0101d\u0101t\u0101ju produktu kvalit\u0101tes un pieg\u0101des \u0101truma. Taj\u0101 pa\u0161\u0101 laik\u0101 vi\u0146iem nav ar\u012b produktu izmaksu, un nav j\u0101ieg\u0101d\u0101jas preces iepriek\u0161.<\/p>
At\u0161\u0137ir\u012bbas starp da\u017e\u0101diem biznesa mode\u013ciem ir da\u013c\u0113ji milz\u012bgas. Svar\u012bgi uzsv\u0113rt, ka gandr\u012bz neviens profesion\u0101lais Amazon tirgot\u0101js neizmanto tikai vienu strat\u0113\u0123iju. Parasti tirgus p\u0101rdev\u0113ji tirgo gan tirdzniec\u012bbas preces, gan priv\u0101to z\u012bmolu produktus. Amazon pilnvarot\u0101 pieg\u0101de un arbitr\u0101\u017ea, savuk\u0101rt, nav tik pla\u0161i izplat\u012btas, ta\u010du t\u0101s var b\u016bt iesp\u0113ja ies\u0101c\u0113jiem ieg\u016bt pieredzi.<\/p>
Amazon arbitr\u0101\u017ea ies\u0101c\u0113jiem: t\u0101 darbojas<\/h2>
<\/figure>Visu s\u0101kums ir gr\u016bts. Bet tiem, kas v\u0113las iesaist\u012bties Amazon sp\u0113l\u0113, arbitr\u0101\u017eas modelis var b\u016bt sal\u012bdzino\u0161i vienk\u0101r\u0161s ce\u013c\u0161. Turpm\u0101k m\u0113s sniegsim jums p\u0101rskatu par vissvar\u012bg\u0101kajiem so\u013ciem.<\/p>
- Re\u0123istr\u0113t uz\u0146\u0113mumu<\/strong>
Lai var\u0113tu atv\u0113rt profesion\u0101lu Amazon p\u0101rdev\u0113ja kontu, tirgot\u0101jiem parasti ir j\u0101re\u0123istr\u0113 uz\u0146\u0113mums. Bet ar\u012b juridiski \u0161im solim j\u0101b\u016bt izpild\u012btam, pirms tiek ieg\u0101d\u0101ti un p\u0101rdoti pirmie produkti.<\/li>- P\u0101rdev\u0113ja konta izveide<\/strong>
Tirgot\u0101jiem nepiecie\u0161ams profesion\u0101ls p\u0101rdev\u0113ja konts, lai var\u0113tu pied\u0101v\u0101t preces Amazon. Tas nav nekas sare\u017e\u0123\u012bts un sell.amazon.de<\/a> to var \u0101tri izdar\u012bt.<\/li>- FBA vai FBM?<\/strong>
Ar \u0161o jaut\u0101jumu p\u0101rdev\u0113jiem vajadz\u0113tu nodarboties v\u0113l pirms pirm\u0101 produkta ieg\u0101des. Izpilde, ko nodro\u0161ina Amazon<\/a> (FBA) un izpilde, ko nodro\u0161ina tirgot\u0101js (FBM), b\u016btiski ietekm\u0113 lo\u0123istikas procesus. Amazon arbitr\u0101\u017eas tirgot\u0101ji, kuri tikko s\u0101k, visticam\u0101k, vispirms izv\u0113l\u0113sies pieg\u0101di caur Amazon.<\/li>- Produktu izp\u0113te<\/strong>
Tagad tas k\u013c\u016bst nopietni. Produktu izp\u0113te ir vissvar\u012bg\u0101k\u0101 da\u013ca, ja beig\u0101s j\u0101paliek k\u0101dai pe\u013c\u0146ai. Tirgot\u0101jiem j\u0101\u0146em v\u0113r\u0101, ka vi\u0146i izv\u0113las produktus, kas ir labi p\u0101rdodami, bet nav \u012bsti lab\u0101kie p\u0101rdev\u0113ji. Par orientieri var \u0146emt apm\u0113ram 100 000 p\u0101rdotu pre\u010du. \u0160\u0101du inform\u0101ciju var atrast Amazon vai \u2013 v\u0113l vienk\u0101r\u0161\u0101k \u2013 Amazon p\u0101rdev\u0113ja lietotn\u0113, ar kuru var sken\u0113t sv\u012btrkodus. T\u0101pat svar\u012bga ir konkurence, jo nevajadz\u0113tu b\u016bt p\u0101r\u0101k daudziem p\u0101rdev\u0113jiem, kas p\u0101rdod to pa\u0161u produktu. Un, protams, ar\u012b j\u0101atbilst cenu at\u0161\u0137ir\u012bbai starp ieg\u0101di un p\u0101rdo\u0161anu. <\/li>- Produktu saraksts<\/strong>
Parasti p\u0101rdev\u0113jiem pie z\u012bmolu prec\u0113m jau ir pieejams saraksts, ko parasti p\u0101rvalda z\u012bmola \u012bpa\u0161nieks. T\u0101p\u0113c iesp\u0113jas ietekm\u0113t \u0161o punktu bie\u017ei ir ierobe\u017eotas. Ar pogu \u201ePievienot produktu\u201c un mekl\u0113\u0161anas funkciju jaunas preces var viegli pievienot P\u0101rdev\u0113ja centr\u0101.<\/li>- Ien\u0101ko\u0161o s\u016bt\u012bjumu (FBA gad\u012bjum\u0101)<\/strong>
Tagad preces v\u0113l j\u0101nos\u016bta uz Amazon noliktavu. To var organiz\u0113t ar\u012b P\u0101rdev\u0113ja centr\u0101 sada\u013c\u0101 \u201eP\u0101rvald\u012bt kr\u0101jumus\u201c.<\/li>- Veiktsp\u0113jas uzraudz\u012bba<\/strong>
Nekas nav lab\u0101ks par datiem. Tie ne tikai atkl\u0101j, vai produkts labi p\u0101rdodas vai lab\u0101k to vairs nepirkt, bet ar\u012b sniedz inform\u0101ciju par Amazon arbitr\u0101\u017eas biznesa pamatpe\u013c\u0146u. Jo neviens, vai nu pilna laika, vai blakus darb\u0101, nev\u0113las ieguld\u012bt vair\u0101k, nek\u0101 beig\u0101s paliek k\u0101 pe\u013c\u0146a.<\/li><\/ol><\/div>\u0160\u012b bloga ieraksta ietvaros m\u0113s varam sniegt tikai \u012bsu p\u0101rskatu par nepiecie\u0161amajiem so\u013ciem. Lasiet m\u016bsu detaliz\u0113to rakstu par p\u0101rdo\u0161anu Amazon<\/a>, lai ieg\u016btu vair\u0101k inform\u0101cijas.<\/p><\/blockquote>
Amazon (mazumtirdzniec\u012bbas) arbitr\u0101\u017ea: produkta ieg\u0101de \u2013 bet k\u0101 un kur?<\/h2>
<\/figure>Produktu mekl\u0113\u0161ana un izv\u0113le ir katra arbitr\u0101\u017eas p\u0101rdev\u0113ja pamatprasme. Bet neviens meistars nav nokritis no debes\u012bm. Sagatavojieties tam, ka tie\u0161i savas uz\u0146\u0113m\u0113jdarb\u012bbas s\u0101kum\u0101 j\u016bs pie\u013causiet daudz k\u013c\u016bdu \u2013 no kur\u0101m m\u0101c\u012bsieties. Tas attiecas ar\u012b uz produktu izv\u0113li. Lai jums atvieglotu uzs\u0101k\u0161anu, m\u0113s esam apkopoju\u0161i da\u017eus padomus, kur j\u016bs varat mekl\u0113t labus produktus.<\/p>
Tie\u0161saistes tirgi un veikali<\/h3>
Vispirms ac\u012bmredzamais. Tie\u0161saist\u0113 j\u016bs atrad\u012bsiet daudzas platformas, lai \u0113rti atkl\u0101tu jaunas produktu idejas. Jo pret\u0113ji izplat\u012btajam uzskatam, Amazon nemaz nav vienm\u0113r l\u0113t\u0101kais tirgus, kas \u012bpa\u0161i rada labus apst\u0101k\u013cus arbitr\u0101\u017eas modelim. \u0160\u012bs platformas bie\u017ei var konkur\u0113t ar e-komercijas gigantu ar\u012b cenu zi\u0146\u0101:<\/p>
- eBay<\/strong>: eBay ir l\u012bdz\u012bgs konkurences spiediens k\u0101 Amazon. Daudzi tre\u0161o pu\u0161u tirgot\u0101ji konkur\u0113 par klientiem, kas noved pie zem\u0101m cen\u0101m. Tom\u0113r uzmanieties, lai nejau\u0161i neieg\u0101d\u0101tos lietotas preces.<\/li>
- Alibaba un AliExpress<\/strong>: Abas platformas ir labi zin\u0101mas Amazon tirgot\u0101jiem un galvenok\u0101rt tirgo produktu no \u0136\u012bnas ra\u017eot\u0101jiem. \u012apa\u0161i Alibaba var atrast izdev\u012bgus pied\u0101v\u0101jumus, jo \u0161is tirgus ir \u012bpa\u0161i v\u0113rsts uz B2B klientiem.<\/li>
- Walmart<\/strong>: Ar\u012b \u0161eit bie\u017ei var atrast l\u0113t\u0101kus produktus nek\u0101 Amazon, turkl\u0101t pre\u010du pied\u0101v\u0101jums ir \u0101rk\u0101rt\u012bgi pla\u0161s. \u012apa\u0161i piev\u0113rsiet uzman\u012bbu akcij\u0101m un atlaid\u0113m.<\/li>
- Amazon<\/strong>: \u201eAmazon uz Amazon\u201c arbitr\u0101\u017ea? Noteikti. No kurienes produkti n\u0101k, galu gal\u0101 ir otr\u0161\u0137ir\u012bgi. \u012apa\u0161i izdev\u012bgi ir \u012bpa\u0161ie pied\u0101v\u0101jumi un dar\u012bjumi (Amazon Flips). Neaizmirstiet ar\u012b par citiem starptautiskajiem tirgiem (.it, .uk utt.). Ar\u012b Amazon B2B<\/a> tirgus \u0161eit var b\u016bt izdev\u012bga iesp\u0113ja.<\/li>
- Etsy<\/strong>: \u0160\u012b platforma nav tie\u0161i paz\u012bstama ar to, ka t\u0101 ir l\u0113t\u0101ka nek\u0101 Amazon. Tom\u0113r pre\u010du veids var pamatot augst\u0101ku cenu t\u0101l\u0101kp\u0101rdo\u0161an\u0101, jo unik\u0101liem un vienreiz\u0113jiem izstr\u0101d\u0101jumiem ar\u012b Amazon klienti ir gatavi maks\u0101t nedaudz vair\u0101k. <\/li>
- Dar\u012bjumu vietnes<\/strong>: Vietnes k\u0101 Groupon, MyDealz, Slickdeals vai RetailMeNot bie\u017ei pied\u0101v\u0101 atlaides kodus un \u012bpa\u0161as akcijas, kas nav pieejamas cit\u0101s platform\u0101s.<\/li><\/ul><\/div>
Mazumtirdzniec\u012bba<\/h3>
Ar\u012b fiziskajos veikalos reiz\u0113m var atrast izdev\u012bgus pied\u0101v\u0101jumus, bet, protams, izv\u0113le \u0161eit ir maz\u0101ka. T\u0101p\u0113c tirgot\u0101jiem \u012bpa\u0161i j\u0101piev\u0113r\u0161 uzman\u012bba \u0161\u0101diem veikaliem:<\/p>
- Atlaides veikali<\/strong>: Veikali k\u0101 TK Maxx bie\u017ei pied\u0101v\u0101 z\u012bmolu produktus par iev\u0113rojami samazin\u0101t\u0101m cen\u0101m.<\/li>
- Supermarketi un aptiekas<\/strong>: Veikali k\u0101 Walmart bie\u017ei r\u012bko \u012bpa\u0161os pied\u0101v\u0101jumus, atlaides vai izp\u0101rdo\u0161anas, kur\u0101s produkti tiek p\u0101rdoti krietni zem tirgus cenas.<\/li><\/ul><\/div>
Specializ\u0113ti veikali<\/h3>
- Atlikumu tirgi<\/strong>: Veikali, kas p\u0101rdod atlikumus, p\u0101rm\u0113r\u012bgus kr\u0101jumus vai izn\u012bksto\u0161us produktus, bie\u017ei ir labas avoti l\u0113t\u0101m prec\u0113m, jo \u0161eit var atrast ar\u012b piepras\u012btus z\u012bmolu produktus.<\/li>
- Outleti<\/strong>: Outlet veikali bie\u017ei pied\u0101v\u0101 z\u012bmolu preces par samazin\u0101t\u0101m cen\u0101m, kas tie\u0161saist\u0113 var tikt p\u0101rdotas d\u0101rg\u0101k.<\/li><\/ul><\/div>
Padoms<\/strong>: Cenu sal\u012bdzin\u0101\u0161anas vietnes, piem\u0113ram, Idealo vai Google Shopping, pal\u012bdz jums atrast visizdev\u012bg\u0101k\u0101s cenas un identific\u0113t cenu at\u0161\u0137ir\u012bbas.<\/p><\/blockquote>
Amazon Arbitr\u0101\u017ea: Programmat\u016bra un r\u012bki<\/h2>
<\/a><\/figure>Katrs Amazon p\u0101rdev\u0113js, vai tas b\u016btu arbitr\u0101\u017ea vai n\u0113, ir j\u0101saskaras ar r\u012bku t\u0113mu. S\u0101kumposm\u0101 \u0161is bizness var iztikt bez \u0101r\u0113j\u0101s programmat\u016bras, ta\u010du, tikl\u012bdz tas k\u013c\u016bst profesion\u0101l\u0101ks, ir vienk\u0101r\u0161i p\u0101r\u0101k daudz uzdevumu, lai bez pal\u012bgr\u012bkiem b\u016btu izdev\u012bgi str\u0101d\u0101t. M\u0113s iepaz\u012bstin\u0101sim ar svar\u012bg\u0101kajiem r\u012bkiem Amazon (mazumtirdzniec\u012bbas) arbitr\u0101\u017eas programmat\u016bras jom\u0101.<\/p>
Taktisk\u0101 arbitr\u0101\u017ea<\/h3>
\u0160\u012b ir uz arbitr\u0101\u017eu specializ\u0113ta iepirkumu programmat\u016bra, kas sken\u0113 veikalus un t\u012bmek\u013ca vietnes un automatiz\u0113ti sal\u012bdzina produktu cenas ar t\u0101m, kas ir Amazon. Ja veikals v\u0113l nav iek\u013cauts, to var pievienot. Turkl\u0101t Tactical Arbitrage aptver t\u0101 sauktos papildin\u0101mos produktus (dar\u012bjumus, kas nav saist\u012bti ar \u012bpa\u0161ajiem pied\u0101v\u0101jumiem un t\u0101d\u0113\u013c ir regul\u0101ri pieejami). \u0160\u0101dus papildin\u0101mos produktus tirgot\u0101ji var pas\u016bt\u012bt atk\u0101rtoti un t\u0101d\u0113j\u0101di izstr\u0101d\u0101t sev k\u0101du pamata ien\u0101kumu.<\/p>
Tom\u0113r Tactical Arbitrage nav tie\u0161i pa\u0161saprotams. T\u0101d\u0113\u013c ies\u0101c\u0113jiem vispirms vajadz\u0113tu apg\u016bt iepirkumu pamatus, lai ar \u0161o programmat\u016bru visp\u0101r var\u0113tu racion\u0101li r\u012bkoties.<\/p>
Business Analytics<\/h3>
- Outleti<\/strong>: Outlet veikali bie\u017ei pied\u0101v\u0101 z\u012bmolu preces par samazin\u0101t\u0101m cen\u0101m, kas tie\u0161saist\u0113 var tikt p\u0101rdotas d\u0101rg\u0101k.<\/li><\/ul><\/div>
- Supermarketi un aptiekas<\/strong>: Veikali k\u0101 Walmart bie\u017ei r\u012bko \u012bpa\u0161os pied\u0101v\u0101jumus, atlaides vai izp\u0101rdo\u0161anas, kur\u0101s produkti tiek p\u0101rdoti krietni zem tirgus cenas.<\/li><\/ul><\/div>
- Alibaba un AliExpress<\/strong>: Abas platformas ir labi zin\u0101mas Amazon tirgot\u0101jiem un galvenok\u0101rt tirgo produktu no \u0136\u012bnas ra\u017eot\u0101jiem. \u012apa\u0161i Alibaba var atrast izdev\u012bgus pied\u0101v\u0101jumus, jo \u0161is tirgus ir \u012bpa\u0161i v\u0113rsts uz B2B klientiem.<\/li>
- P\u0101rdev\u0113ja konta izveide<\/strong>
- Garantijas probl\u0113mas<\/strong>: Ra\u017eot\u0101ji bie\u017ei neatz\u012bst garantijas pras\u012bbas, ja produkts ieg\u0101d\u0101ts caur pel\u0113k\u0101 tirgus kan\u0101lu.<\/li>
- Biznesa izaugsme<\/strong>: Amazon arbitr\u0101\u017eas papla\u0161in\u0101\u0161ana var b\u016bt \u013coti sare\u017e\u0123\u012bta, jo tirgus situ\u0101cija past\u0101v\u012bgi main\u0101s un p\u0101rdev\u0113jiem nav ietekmes uz produktu pied\u0101v\u0101jumu. Turkl\u0101t nepiecie\u0161amo izp\u0113ti nav viegli automatiz\u0113t.<\/li>
- Labi pe\u013c\u0146as izredzes<\/strong>: Mar\u017eas var b\u016bt diezgan pievilc\u012bgas, ja piepras\u012bjums un p\u0101rdo\u0161anas cena iepriek\u0161 ir r\u016bp\u012bgi izp\u0113t\u012bti.<\/li>