{"id":111786,"date":"2019-12-12T07:47:00","date_gmt":"2019-12-12T07:47:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/"},"modified":"2019-12-12T07:47:00","modified_gmt":"2019-12-12T07:47:00","slug":"ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/","title":{"rendered":"Ilgtsp\u0113j\u012bba e-komercij\u0101: 5 aspekti, kurus p\u0101rdev\u0113jiem vajadz\u0113tu \u0146emt v\u0113r\u0101"},"content":{"rendered":"

Vismaz kop\u0161 Fridays for Future<\/em> ir skaidrs: ilgtsp\u0113j\u012bba vairs nav tuk\u0161s sauklis, kam neseko r\u012bc\u012bba. Ne tikai jaun\u0101, digit\u0101li orient\u0113t\u0101 m\u0113r\u0137auditorijas da\u013ca tie\u0161saistes tirdzniec\u012bb\u0101 arvien skaidr\u0101k apzin\u0101s, cik steidzami ir nepiecie\u0161amas sabiedriskas p\u0101rmai\u0146as, lai ar\u012b n\u0101kamaj\u0101m paaudz\u0113m atst\u0101tu dz\u012bvojam\u0101 pasaul\u0113. Lai gan vai tie\u0161i t\u0101p\u0113c, ka ilgtsp\u0113j\u012bba e-komercij\u0101 (v\u0113l) nav liela t\u0113ma, videi draudz\u012bgiem tirgot\u0101jiem \u0161aj\u0101 segment\u0101 ir iesp\u0113ja izveidot ilgtsp\u0113j\u012bbu k\u0101 savu unik\u0101lo p\u0101rdo\u0161anas punktu<\/em> \u2013 un vienlaikus ietaup\u012bt naudu.<\/p>

Jo vien tirgus lielums ir potenci\u0101ls: ar gaid\u0101mo apgroz\u012bjumu virs 65 miljardiem eiro 2019. gad\u0101 tie\u0161saistes tirdzniec\u012bba V\u0101cij\u0101 pieaug par gandr\u012bz vienpadsmit procentiem sal\u012bdzin\u0101jum\u0101 ar iepriek\u0161\u0113jo gadu. Beigas tuv\u0101kajos gados nav redzamas. L\u012bdz 2023. gadam tiek prognoz\u0113ts, ka apm\u0113ram 20 procenti no mazumtirdzniec\u012bbas apgroz\u012bjumiem tiks veikti tie\u0161saist\u0113<\/a>. \u012apa\u0161i iev\u0113rojami: k\u0101 liecina Facit Research 2017. gada p\u0113t\u012bjums<\/a>, aptuveni div\u0101m tre\u0161da\u013c\u0101m respondentu pirkuma l\u0113mum\u0101 ir liela noz\u012bme tam, cik ilgtsp\u0113j\u012bgs \u0161\u0137iet produkts vai tirgot\u0101js, pirms vi\u0146i nospie\u017e \u201ePas\u016bt\u012bt\u201d pogu. Kop\u0161 vides un klimata aizsardz\u012bba ir non\u0101kusi visp\u0101r\u0113j\u0101 sabiedriskaj\u0101 diskusij\u0101, \u0161\u0137iet, ka to cilv\u0113ku \u012bpatsvars, kuriem ir maz sakara ar ilgtsp\u0113j\u012bbu e-komercij\u0101, ir iev\u0113rojami samazin\u0101jies.<\/p>

V\u0113l b\u0113rnu kurp\u0113s: ilgtsp\u0113j\u012bba tie\u0161saistes tirdzniec\u012bb\u0101<\/h2>

Tie\u0161saistes tirdzniec\u012bbai no t\u0101 izriet liela uzdevuma \u2013 un tikpat liela potenci\u0101la. Tikai apm\u0113ram tre\u0161da\u013ca tie\u0161saistes tirgot\u0101ju<\/a> ir piev\u0113rsusies savu biznesa prakses ilgtsp\u0113j\u012bbai. Visaptvero\u0161as un konsekventas darb\u012bbas \u012bsteno vismaz\u0101k. Tie, kas tagad nopietni piev\u0113r\u0161as \u0161ai t\u0113mai, var ne tikai ietaup\u012bt daudz naudas \u2013 piem\u0113ram, attiec\u012bb\u0101 uz iepakojuma atkritumiem vai atgrie\u0161anas l\u012bmeni \u2013, bet ar\u012b ie\u0146emt l\u012bdera lomu nozar\u0113 un efekt\u012bvi tirgot savas p\u016bles klientu komunik\u0101cij\u0101.<\/p>

Bet kur un k\u0101 s\u0101kt? Tie\u0161i maz\u0101ki tie\u0161saistes tirgot\u0101ji, kas p\u0101rdod caur t\u0101d\u0101m tirgus viet\u0101m k\u0101 s\u016bt\u012bjumu gigants Amazon, bie\u017ei vien nevar at\u013cauties profesion\u0101lu konsult\u0101ciju vai pat savu darbinieku ilgtsp\u0113j\u012bbai e-komercij\u0101. Tom\u0113r ar\u012b bez lieliem resursiem tirgot\u0101ji pak\u0101peniski tuvojas savam m\u0113r\u0137im, \u0146emot v\u0113r\u0101 \u0161os piecus aspektus.<\/p>

Pieejas ilgtsp\u0113j\u012bbas palielin\u0101\u0161anai e-komercij\u0101<\/h2>

#1: Sortiments: produkti, ra\u017eo\u0161ana un pirk\u0161anas stimuli<\/h3>

Kara discipl\u012bna jau s\u0101kum\u0101: kur\u0161 v\u0113las p\u0101rveidot savu pilno produktu kl\u0101stu, tam ir daudz j\u0101dara, ta\u010du tas noteikti sasniegs ar\u012b visliel\u0101ko ietekmi. \u0160eit noz\u012bm\u012bgu lomu sp\u0113l\u0113 ra\u017eo\u0161anas procesi, k\u0101 ar\u012b izmantotie resursi, izejmateri\u0101li vai to ieguve. Sertifik\u0101cija bie\u017ei vien ir sare\u017e\u0123\u012bta, vienlaikus iesaist\u012b\u0161an\u0101s v\u0113l\u0101k atspogu\u013cojas produkta cen\u0101.<\/p>

\u0160im milz\u012bgajam uzdevumam noteikti ne katrs tie\u0161saistes tirgot\u0101js ir gatavs. Par laimi, ar\u012b maz\u0101k dzi\u013ci pas\u0101kumi sniedz rezult\u0101tus: piem\u0113ram, nor\u0101de par vides kait\u012bgaj\u0101m sek\u0101m, veicot vair\u0101kk\u0101rt\u0113jas pas\u016bt\u012b\u0161anas vienam un tam pa\u0161am produktam, var attur\u0113t klientus no produkta pas\u016bt\u012b\u0161anas da\u017e\u0101d\u0101s vari\u0101cij\u0101s vai izm\u0113ros. Prec\u012bza apraksta un profesion\u0101lu fotogr\u0101fiju snieg\u0161ana bie\u017ei vien ir tikpat noder\u012bga. Ap\u0123\u0113rba gad\u012bjum\u0101 ir ieteicams nodro\u0161in\u0101t prec\u012bzu izm\u0113ru tabulu, ar kuras pal\u012bdz\u012bbu pirc\u0113ji var noteikt savu ap\u0123\u0113rba izm\u0113ru. \u0160\u0101d\u0101 veid\u0101 var nov\u0113rst nevajadz\u012bgas atgrie\u0161anas un palielin\u0101t ilgtsp\u0113j\u012bbu e-komercij\u0101.<\/p>

#2: S\u016bt\u012bjums: iepakojums, pieg\u0101de un atgrie\u0161anas<\/h3>

2017. gad\u0101 Amazon klienti vid\u0113ji pas\u016bt\u012bja apm\u0113ram 41 reizi gad\u0101 pie s\u016bt\u012bjumu mil\u017ea. Taj\u0101 pa\u0161\u0101 laik\u0101 groz\u0101 bija apm\u0113ram 1,3 produkti. Maz\u0101k nek\u0101 pirms da\u017eiem gadiem, kad klienti katr\u0101 pas\u016bt\u012bjum\u0101 pas\u016bt\u012bja gandr\u012bz divus produktus. Maz\u0101ks grozs, vair\u0101k pas\u016bt\u012bjumu \u2013 tirgot\u0101jiem tas noz\u012bm\u0113 liel\u0101ku iepakojuma materi\u0101lu un s\u016bt\u012bjumu kastu pat\u0113ri\u0146u, k\u0101 ar\u012b pieaugo\u0161as izmaksas.<\/p>

Svar\u012bg\u0101ks par\u00a0p\u0101rstr\u0101d\u0101jamo, ilgtsp\u0113j\u012bgo iepakojumu<\/a>\u00a0ir tie\u0161saistes tirdzniec\u012bb\u0101 pieg\u0101de un atgrie\u0161ana. Lielie pieg\u0101des uz\u0146\u0113mumi, piem\u0113ram, DHL, Hermes vai DPD, jau k\u0101du laiku pied\u0101v\u0101 klimata neitr\u0101lu pieg\u0101di, kur\u0101 rad\u012bt\u0101s siltumn\u012bcefekta g\u0101zu emisijas tiek kompens\u0113tas, ieguldot klimata aizsardz\u012bbas projektos. Amazon tirgot\u0101ji, kas izmanto \u0161o pakalpojumu, var m\u0113r\u0137tiec\u012bgi reklam\u0113t to saviem klientiem.\u00a0<\/p>

K\u0101 klienti atgrie\u017e savus pas\u016bt\u012bjumus, ir atkar\u012bgs ar\u012b no pieg\u0101des iesp\u0113j\u0101m. Kas pats apstr\u0101d\u0101 savu izpildi, tam tom\u0113r j\u0101piev\u0113r\u0161 uzman\u012bba \u0101trai pieg\u0101dei, jo jo rait\u0101k klients sa\u0146em savu pas\u016bt\u012bjumu, jo maz\u0101ka ir iesp\u0113ja, ka vi\u0146\u0161 s\u016bt\u012bjumu atgriez\u012bs.<\/p>

Pa\u0161saprotami, ka atgriezto pre\u010du izn\u012bcin\u0101\u0161ana ir visnepiem\u0113rot\u0101k\u0101 opcija ilgtsp\u0113jas zi\u0146\u0101 e-komercij\u0101 \u2013 dr\u012bz\u0101k ir ieteicams p\u0101rbaud\u012bt \u0161os produktus uz boj\u0101jumiem un atgriezt tos sortiment\u0101 vai ziedot k\u0101dam labdar\u012bbas m\u0113r\u0137im.<\/p>

#3: Uz\u0146\u0113mums: Darbinieki un biznesa ikdiena<\/h3>

Ja ilgtsp\u0113ja e-komercij\u0101 s\u0101kas ar sortimentu, tai nevajadz\u0113tu beigties pie uz\u0146\u0113muma biroja. Tie\u0161i liel\u0101ki uz\u0146\u0113mumi bie\u017ei nenov\u0113rt\u0113 CO2 daudzumu, ko vi\u0146i var\u0113tu ietaup\u012bt, veicot attiec\u012bgus pas\u0101kumus sav\u0101 m\u0101j\u0101. K\u0101ds ener\u0123ijas mais\u012bjums tiek izmantots, piem\u0113ram? Ja tas ir og\u013cu elektr\u012bba, var apsv\u0113rt p\u0101reju uz ilgtsp\u0113j\u012bgu avotu ener\u0123ijas pieg\u0101d\u0101t\u0101ju, piem\u0113ram, no\u00a0Naturstrom<\/a>\u00a0vai\u00a0Greenpeace Energy<\/a>. Un no kurienes n\u0101k bezmaksas aug\u013ci \u2013 no \u0101rvalst\u012bm vai re\u0123iona, un vai tie ir sezon\u0101li pieejami? Turkl\u0101t daudzi uz\u0146\u0113mumi saviem darbiniekiem nodro\u0161ina bezmaksas dz\u0113rienus. Kas v\u0113las, lai ilgtsp\u0113ja e-komercij\u0101 b\u016btu svar\u012bga, piev\u0113r\u0161 uzman\u012bbu atk\u0101rtoti lietojam\u0101m pudel\u0113m vai pat uzst\u0101da \u016bdens dzes\u0113t\u0101ju.\u00a0<\/p>

Vai tas ir iek\u0161zemes lidojums, vai varb\u016bt dzelzce\u013ca ce\u013cojums uz biznesa tik\u0161anos ir pat\u012bkam\u0101ks? Vai darba bi\u013cete var pal\u012bdz\u0113t palielin\u0101t sabiedrisk\u0101 transporta izmanto\u0161anu sal\u012bdzin\u0101jum\u0101 ar automa\u0161\u012bnu? Vai katrs met savu atkritumu k\u0101d\u0101 tvertn\u0113, vai tiek piev\u0113rsta uzman\u012bba atkritumu \u0161\u0137iro\u0161anai?<\/p>

#4: M\u0101rketings: Iedvesma, klientu komunik\u0101cija un caurredzam\u012bba<\/h3>

Kas ilgtsp\u0113j\u012bgi darbojas, var to akt\u012bvi izmantot m\u0101rketing\u0101 sav\u0101 lab\u0101. Tas veicina t\u0113lu, \u012bpa\u0161i daudziem jaunajiem klientiem Amazon. V\u0113l \u0161\u012b t\u0113ma nozar\u0113 ir diezgan nepietiekami p\u0101rst\u0101v\u0113ta – kas tagad labi nost\u0101da sevi, var t\u0101d\u0113j\u0101di rad\u012bt sev\u00a0unik\u0101lu p\u0101rdo\u0161anas punktu<\/em>. Bet uzman\u012bbu: za\u013c\u0101 mazg\u0101\u0161ana kait\u0113 savai z\u012bmolam vair\u0101k, nek\u0101 t\u0101 noder! Vis\u0101m klientam komunik\u0113taj\u0101m darb\u012bb\u0101m j\u0101b\u016bt vienm\u0113r iev\u0113rot\u0101m un ar\u012b izsekojam\u0101m. Jo god\u012bgums saska\u0146\u0101 ar p\u0113t\u012bjumu no ECC K\u00f6ln ir vair\u0101k nek\u0101 90 procentiem pat\u0113r\u0113t\u0101ju viens no galvenajiem krit\u0113rijiem attiec\u012bb\u0101 uz viedok\u013ca veido\u0161anu par tie\u0161saistes veikalu. Tas attiecas ar\u012b uz ilgtsp\u0113ju e-komercijas jom\u0101.<\/p>

Za\u013c\u0101 mazg\u0101\u0161ana\u00a0…<\/strong>

… ir uz\u0146\u0113mumu m\u0113\u0123in\u0101jums, izmantojot m\u0101rketinga un PR kampa\u0146as, pie\u0161\u0137irt sev za\u013cu t\u0113lu, neskatoties uz to, ka faktiski netiek \u012bstenoti attiec\u012bgi pas\u0101kumi.\u00a0Izteikts piem\u0113rs ir za\u013cais RWE milzis, kur\u0161 akt\u012bvi uzst\u0101d\u012bja v\u0113ja turb\u012bnas ainav\u0101, kam\u0113r\u00a0atjaunojamo ener\u0123iju \u012bpatsvars koncern\u0101<\/a>\u00a0bija zem tr\u012bs procentiem. Ar\u012b 2018. gad\u0101 tika ieg\u016bti tikai niec\u012bgi 5,6 procenti za\u013c\u0101s elektr\u012bbas, un uz\u0146\u0113mums ie\u0146em vietu\u00a015 liel\u0101ko CO2 emisiju ra\u017eot\u0101ju Eirop\u0101<\/a>.<\/p><\/blockquote>

Laba iesp\u0113ja, k\u0101 caurredzami komunic\u0113t savas p\u016bles ilgtsp\u0113jas veicin\u0101\u0161anai e-komercij\u0101, ir sertifik\u0101ti. T\u0101, piem\u0113ram, daudzi tirgot\u0101ji un ra\u017eot\u0101ji \u0101ra nozar\u0113 ir pievienoju\u0161ies\u00a0Glob\u0101lajam izsekojam\u0101 p\u012b\u013cu standartam<\/em>\u00a0vai\u00a0Atbild\u012bg\u0101 p\u012b\u013cu standartam<\/em>. Abi z\u012bmoli sertific\u0113 p\u012b\u013cu produktus attiec\u012bb\u0101 uz tur\u0113\u0161anu, baro\u0161anu un citiem aspektiem. Dz\u012bvnieku pl\u016bk\u0161ana vai piespiedu baro\u0161ana ir izsl\u0113gta – sol\u012bjumus p\u0101rbauda neatkar\u012bgas organiz\u0101cijas, kas regul\u0101ri veic negaid\u012btas p\u0101rbaudes. Savuk\u0101rt absol\u016bti nepie\u0146emami ir \u012bpa\u0161i izdom\u0101ti sertifik\u0101ti bez jebk\u0101da satura, kas maldina klientus. Ar\u012b tuk\u0161i vai maldino\u0161i rekl\u0101mas sol\u012bjumi var rad\u012bt sliktu reput\u0101ciju visai z\u012bmolam.<\/p>

#5: P\u0101rbaude: Tirgus anal\u012bze un pan\u0101kumu kontrole<\/h3>

Ilgtsp\u0113ja k\u013c\u016bst arvien svar\u012bg\u0101ka ar\u012b e-komercij\u0101. Tom\u0113r tas nav pa\u0161m\u0113r\u0137is. Tikai tas, kur\u0161 var sevi nostiprin\u0101t tirg\u016b, ilgtermi\u0146\u0101 g\u016bs pan\u0101kumus ar savu videi draudz\u012bgo strat\u0113\u0123iju un, iesp\u0113jams, izspied\u012bs citus, maz\u0101k ilgtsp\u0113j\u012bgus pieg\u0101d\u0101t\u0101jus. T\u0101p\u0113c tie\u0161saistes tirgot\u0101jiem j\u0101izmanto atbilsto\u0161i r\u012bki tirgus nov\u0113ro\u0161anai – jo \u0101tri main\u012bgaj\u0101 un milz\u012bgaj\u0101 tie\u0161saistes pasaul\u0113 neautom\u0101tiz\u0113ta anal\u012bze vienk\u0101r\u0161i vairs nav iesp\u0113jama.<\/p>

Taj\u0101 pa\u0161\u0101 laik\u0101 j\u0101uzrauga ar\u012b jaun\u0101s ilgtsp\u0113j\u012bbas iniciat\u012bvas pan\u0101kumi. Cik daudz vair\u0101k klienti maks\u0101 par videi draudz\u012bgiem produktiem, cik daudz emisiju ir ietaup\u012bts, kop\u0161 ir main\u012bts ener\u0123ijas mais\u012bjums, un cik darbinieku jau izmanto sabiedrisko transportu? Jo t\u0101d\u0113j\u0101di tirgot\u0101ji ne tikai uzzina vair\u0101k par saviem klientiem, bet tas ar\u012b motiv\u0113 darbiniekus str\u0101d\u0101t kop\u0101.<\/p>

Secin\u0101jums: Ne vienm\u0113r ir j\u0101b\u016bt lielam l\u0113cienam!<\/h2>

Aizvien vair\u0101k pat\u0113r\u0113t\u0101ju akt\u012bvi piev\u0113r\u0161 uzman\u012bbu savam ekolo\u0123iskajam p\u0113d\u0101m un videi, piem\u0113ram, dodot priek\u0161roku p\u0101rstr\u0101d\u0101tam materi\u0101lam un maz\u0101k atgrie\u017eot. Bet ne katrs Amazon tirgot\u0101js vai tie\u0161saistes veikala operators var piln\u012bb\u0101 p\u0101rveidot savu sortimentu. Kas p\u0101rdod elektronikas produktus, parasti ir maz ietekmes uz glob\u0101laj\u0101m strukt\u016br\u0101m izejvielu ieguvei akumulatoriem. \u012apa\u0161i mazais tie\u0161saistes tirdzniec\u012bbas segments var saskarties ar ierobe\u017eojumiem ilgtsp\u0113jas jaut\u0101jum\u0101 e-komercij\u0101.<\/p>

Tom\u0113r videi apzin\u012bgi tie\u0161saistes tirgot\u0101ji ar neliel\u0101m darb\u012bb\u0101m var sasniegt daudz: vai tas b\u016btu p\u0101reja uz za\u013co elektr\u012bbu, videi draudz\u012bgi pieg\u0101des kartoni vai produktu sast\u0101vda\u013cu sertifik\u0101cija \u2013 pat maz\u0101s liet\u0101s var pan\u0101kt iev\u0113rojamu ietekmi. Tas ne tikai saudz\u0113 vidi, bet ar\u012b tirgot\u0101js g\u016bst labumu no izmaksu ietaup\u012bjuma un t\u0113la uzlabo\u0161anas. Jo maz\u0101ks ekolo\u0123iskais p\u0113das nospiedums, ilgtsp\u0113ja un e-komercija nav j\u0101izsl\u0113dz viens otru.<\/p>","protected":false},"excerpt":{"rendered":"

Vismaz kop\u0161 Fridays for Future ir skaidrs: ilgtsp\u0113j\u012bba vairs nav tuk\u0161s sauklis, kam neseko r\u012bc\u012bba. Ne tikai jaun\u0101, digit\u0101li orient\u0113t\u0101 m\u0113r\u0137auditorijas da\u013ca tie\u0161saistes tirdzniec\u012bb\u0101 arvien skaidr\u0101k apzin\u0101s, cik steidzami ir nepiecie\u0161amas sabiedriskas p\u0101rmai\u0146as, lai ar\u012b n\u0101kamaj\u0101m paaudz\u0113m atst\u0101tu dz\u012bvojam\u0101 pasaul\u0113. Lai gan vai tie\u0161i t\u0101p\u0113c, ka ilgtsp\u0113j\u012bba e-komercij\u0101 (v\u0113l) nav liela t\u0113ma, videi draudz\u012bgiem tirgot\u0101jiem<\/p>\n","protected":false},"author":3,"featured_media":772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1098],"tags":[],"class_list":["post-111786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-padomi-un-triki"],"yoast_head":"\nIlgtsp\u0113ja e-komercij\u0101: 5 aspekti mazumtirgot\u0101jiem<\/title>\n<meta name=\"description\" content=\"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti, kurus nov\u0113rt\u0113 klienti un ar kuriem mazumtirgot\u0101ji ietaupa naudu un laiku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti mazumtirgot\u0101jiem\" \/>\n<meta property=\"og:description\" content=\"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti, kurus nov\u0113rt\u0113 klienti un ar kuriem mazumtirgot\u0101ji ietaupa naudu un laiku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\" \/>\n<meta property=\"og:site_name\" content=\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SellerLogic\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-12T07:47:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robin Bals\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:site\" content=\"@sellerlogic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robin Bals\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\"},\"author\":{\"name\":\"Robin Bals\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\"},\"headline\":\"Ilgtsp\u0113j\u012bba e-komercij\u0101: 5 aspekti, kurus p\u0101rdev\u0113jiem vajadz\u0113tu \u0146emt v\u0113r\u0101\",\"datePublished\":\"2019-12-12T07:47:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\"},\"wordCount\":1858,\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg\",\"articleSection\":[\"Padomi un triki\"],\"inLanguage\":\"lv\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\",\"name\":\"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti mazumtirgot\u0101jiem\",\"isPartOf\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg\",\"datePublished\":\"2019-12-12T07:47:00+00:00\",\"description\":\"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti, kurus nov\u0113rt\u0113 klienti un ar kuriem mazumtirgot\u0101ji ietaupa naudu un laiku.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#breadcrumb\"},\"inLanguage\":\"lv\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg\",\"width\":1200,\"height\":630,\"caption\":\"Online-Handel muss Nachhaltigkeit mitdenken!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sellerlogic.com\/lv\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Padomi un triki\",\"item\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/category\/padomi-un-triki\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ilgtsp\u0113j\u012bba e-komercij\u0101: 5 aspekti, kurus p\u0101rdev\u0113jiem vajadz\u0113tu \u0146emt v\u0113r\u0101\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#website\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/\",\"name\":\"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller\",\"description\":\"Intelligente Prozessoptimierung und Gewinnmaximierung\",\"publisher\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sellerlogic.com\/lv\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"lv\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#organization\",\"name\":\"SELLERLOGIC\",\"url\":\"https:\/\/www.sellerlogic.com\/lv\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"contentUrl\":\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg\",\"width\":184,\"height\":40,\"caption\":\"SELLERLOGIC\"},\"image\":{\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SellerLogic\/\",\"https:\/\/x.com\/sellerlogic\",\"https:\/\/www.instagram.com\/sellerlogic\/\",\"https:\/\/www.linkedin.com\/company\/18402037\/\",\"https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467\",\"name\":\"Robin Bals\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"lv\",\"@id\":\"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g\",\"caption\":\"Robin Bals\"},\"description\":\"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/\"],\"url\":\"https:\/\/www.sellerlogic.com\/lv\/blog\/author\/robinbals\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti mazumtirgot\u0101jiem","description":"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti, kurus nov\u0113rt\u0113 klienti un ar kuriem mazumtirgot\u0101ji ietaupa naudu un laiku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/","og_locale":"lv_LV","og_type":"article","og_title":"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti mazumtirgot\u0101jiem","og_description":"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti, kurus nov\u0113rt\u0113 klienti un ar kuriem mazumtirgot\u0101ji ietaupa naudu un laiku.","og_url":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/","og_site_name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","article_publisher":"https:\/\/www.facebook.com\/SellerLogic\/","article_published_time":"2019-12-12T07:47:00+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg","type":"image\/jpeg"}],"author":"Robin Bals","twitter_card":"summary_large_image","twitter_creator":"@sellerlogic","twitter_site":"@sellerlogic","twitter_misc":{"Written by":"Robin Bals","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#article","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/"},"author":{"name":"Robin Bals","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467"},"headline":"Ilgtsp\u0113j\u012bba e-komercij\u0101: 5 aspekti, kurus p\u0101rdev\u0113jiem vajadz\u0113tu \u0146emt v\u0113r\u0101","datePublished":"2019-12-12T07:47:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/"},"wordCount":1858,"publisher":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#organization"},"image":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg","articleSection":["Padomi un triki"],"inLanguage":"lv"},{"@type":"WebPage","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/","url":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/","name":"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti mazumtirgot\u0101jiem","isPartOf":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage"},"image":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage"},"thumbnailUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg","datePublished":"2019-12-12T07:47:00+00:00","description":"Ilgtsp\u0113ja e-komercij\u0101: 5 aspekti, kurus nov\u0113rt\u0113 klienti un ar kuriem mazumtirgot\u0101ji ietaupa naudu un laiku.","breadcrumb":{"@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#breadcrumb"},"inLanguage":"lv","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/"]}]},{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#primaryimage","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23143017\/online-handel-nachhaltigkeit.jpeg","width":1200,"height":630,"caption":"Online-Handel muss Nachhaltigkeit mitdenken!"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sellerlogic.com\/lv\/blog\/ilgtspejiba-e-komercija-5-aspekti-kurus-pardevejiem-vajadzetu-nemt-vera\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sellerlogic.com\/lv\/"},{"@type":"ListItem","position":2,"name":"Padomi un triki","item":"https:\/\/www.sellerlogic.com\/lv\/blog\/category\/padomi-un-triki\/"},{"@type":"ListItem","position":3,"name":"Ilgtsp\u0113j\u012bba e-komercij\u0101: 5 aspekti, kurus p\u0101rdev\u0113jiem vajadz\u0113tu \u0146emt v\u0113r\u0101"}]},{"@type":"WebSite","@id":"https:\/\/www.sellerlogic.com\/lv\/#website","url":"https:\/\/www.sellerlogic.com\/lv\/","name":"SELLERLOGIC - Smarte Tools f\u00fcr Amazon-Seller","description":"Intelligente Prozessoptimierung und Gewinnmaximierung","publisher":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sellerlogic.com\/lv\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"lv"},{"@type":"Organization","@id":"https:\/\/www.sellerlogic.com\/lv\/#organization","name":"SELLERLOGIC","url":"https:\/\/www.sellerlogic.com\/lv\/","logo":{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/","url":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","contentUrl":"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2025\/01\/02134814\/Property-Logo-Main.svg","width":184,"height":40,"caption":"SELLERLOGIC"},"image":{"@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SellerLogic\/","https:\/\/x.com\/sellerlogic","https:\/\/www.instagram.com\/sellerlogic\/","https:\/\/www.linkedin.com\/company\/18402037\/","https:\/\/www.youtube.com\/channel\/UC-gULUur-fNj08sprantKsQ"]},{"@type":"Person","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/a05487915912c5ddeb279af2540bd467","name":"Robin Bals","image":{"@type":"ImageObject","inLanguage":"lv","@id":"https:\/\/www.sellerlogic.com\/lv\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f66c2fa28ffffc1815e382c30ffecce09f361bdd90c781e97147182b2b1f62e6?s=96&d=mm&r=g","caption":"Robin Bals"},"description":"Robin Bals has been a content author in the fields of Amazon, e-commerce, and tech for many years. Since 2019, he has been part of the SELLERLOGIC team and has made it his mission to communicate complex topics in an understandable and engaging way. With a feel for relevant trends and a clear writing style, he makes sophisticated content accessible to a broad audience.","sameAs":["https:\/\/www.linkedin.com\/in\/robin-bals-b4599b182\/"],"url":"https:\/\/www.sellerlogic.com\/lv\/blog\/author\/robinbals\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts\/111786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/comments?post=111786"}],"version-history":[{"count":0,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/posts\/111786\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/media\/772"}],"wp:attachment":[{"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/media?parent=111786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/categories?post=111786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sellerlogic.com\/lv\/wp-json\/wp\/v2\/tags?post=111786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}