{"id":111834,"date":"2022-07-05T06:03:00","date_gmt":"2022-07-05T06:03:00","guid":{"rendered":"https:\/\/127.0.0.1\/blog\/jauna-petijums-vai-amazon-dod-prieksroku-sev-buy-box\/"},"modified":"2022-07-05T06:03:00","modified_gmt":"2022-07-05T06:03:00","slug":"jauna-petijums-vai-amazon-dod-prieksroku-sev-buy-box","status":"publish","type":"post","link":"https:\/\/www.sellerlogic.com\/lv\/blog\/jauna-petijums-vai-amazon-dod-prieksroku-sev-buy-box\/","title":{"rendered":"Jauna p\u0113t\u012bjums: Vai Amazon dod priek\u0161roku sev Buy Box?"},"content":{"rendered":"

Aps\u016bdz\u012bba: Amazon dod priek\u0161roku sev Buy Box pie pie\u0161\u0137ir\u0161anas. Baumas past\u0101v jau gadiem. It \u012bpa\u0161i Amazon tirgot\u0101ju kopien\u0101 \u0161\u0137iet, ka aps\u016bdz\u012bba jau ir nostiprin\u0101jusies k\u0101 paties\u012bba. Pagaid\u0101m nav konkr\u0113tu pier\u0101d\u012bjumu par konkurences noteikumu apiet\u0161anu, ta\u010du vismaz ar\u012b konkurences iest\u0101des izmekl\u0113 pret uz\u0146\u0113mumu.<\/p>

Jo \u012bpa\u0161i problem\u0101tiska ir dubult\u0101 loma, ko ie\u0146em Amazon: uz\u0146\u0113mums ir platformas \u012bpa\u0161nieks un p\u0101rdev\u0113js \u0161aj\u0101 platform\u0101 vienlaikus. Lai gan Amazon nav monopols, tom\u0113r tam ir \u013coti liels tirgus da\u013cas \u012bpatsvars V\u0101cijas tie\u0161saistes tirdzniec\u012bb\u0101.<\/p>

Tagad ARD ekonomikas \u017eurn\u0101ls Plusminus ar\u012b ir piev\u0113rsies Amazon un baum\u0101m par Buy Box. Sadarb\u012bb\u0101 ar cenu anal\u012bzes uz\u0146\u0113mumu tika nov\u0113roti un analiz\u0113ti vair\u0101ki desmiti t\u016bksto\u0161u produktu. Rezult\u0101ti ir diezgan p\u0101rsteidzo\u0161i \u2013 bet cit\u0101di, nek\u0101 vairums tirgus p\u0101rdev\u0113ju, iesp\u0113jams, pie\u0146emtu.<\/p>

K\u0101p\u0113c Buy Box ir tik iz\u0161\u0137iro\u0161a?<\/h2>

Plusminus uzman\u012bba bija v\u0113rsta uz Amazon Buy Box<\/a>. Dzeltenais pogs, ar kuru produktus var pievienot iepirkumu grozam, noteikti ir paz\u012bstams katram tirdzniec\u012bbas platformas klientam. Un ar\u012b p\u0101rdev\u0113jiem, \u012bpa\u0161i tirdzniec\u012bbas pre\u010du jom\u0101, iepirkumu groza lauks sp\u0113l\u0113 iz\u0161\u0137iro\u0161u lomu.<\/p>

Jo viet\u0101, lai katram pied\u0101v\u0101jumam izveidotu savu produktu lapu (k\u0101 to dara, piem\u0113ram, eBay), Amazon apvieno visus t\u0101 pa\u0161a produkta pied\u0101v\u0101jumus vien\u0101 detaliz\u0113t\u0101 lap\u0101. Lai izlemtu, kur\u0161 p\u0101rdev\u0113js sa\u0146ems ien\u0101ko\u0161o pas\u016bt\u012bjumu un l\u012bdz ar to ir p\u0101rdevis produktu no sava kr\u0101juma, Amazon algoritms \u0146em v\u0113r\u0101 da\u017e\u0101dus parametrus, tostarp cenu, pieg\u0101des metodi, pieg\u0101des \u0101trumu un jebk\u0101das klientu atsauksmes.<\/p>

Jo tagad ir t\u0101, ka liel\u0101k\u0101 da\u013ca klientu pas\u016bta tie\u0161i caur dzelteno pogu un neuztraucas apl\u016bkot citus produkta pied\u0101v\u0101jumus. T\u0101tad, kur\u0161 ieg\u016bst Buy Box, sa\u0146em apm\u0113ram 90% p\u0101rdo\u0161anas. Kur\u0161 neieg\u016bst Buy Buy Box, praktiski paliek tuk\u0161\u0101. T\u0101d\u0113\u013c konkurence par iepirkumu groza lauku ir iz\u0161\u0137iro\u0161a, un pie\u0161\u0137ir\u0161anas krit\u0113riji ir kartel\u0113ties noz\u012bm\u012bgi. Ja Amazon \u0161eit dod priek\u0161roku sev, tas var\u0113tu varb\u016bt \u013caunpr\u0101t\u012bgi izmantot savu tirgus varu.<\/p>

Vai Amazon dod priek\u0161roku sev un savam pied\u0101v\u0101jumam? \u2013 P\u0113t\u012bjuma rezult\u0101ti<\/h2>

Plusminus p\u0113t\u012bjum\u0101 tika analiz\u0113ti 64 000 produkti Amazon tirg\u016b. Anal\u012bz\u0113 tika \u0146emti v\u0113r\u0101 gan cena, gan pieg\u0101des \u0101trums, ta\u010du netika \u0146emti v\u0113r\u0101 citi krit\u0113riji, piem\u0113ram, p\u0101rdev\u0113ja vai p\u0101rdev\u0113jas uzticam\u012bba vai klientu v\u0113rt\u0113jums. Visi p\u0113t\u012bjum\u0101 iek\u013cautie produkti tika pied\u0101v\u0101ti gan no vair\u0101kiem tirgot\u0101jiem, gan no pa\u0161a Amazon.<\/p>

\u00bb No 64 000 produktiem 20 000 gad\u012bjumos Plusminus Amazon ieguva Buy Box<\/strong>. Tas ir nedaudz vair\u0101k nek\u0101 31 %<\/strong>.\u00a0<\/span><\/p>Aptuveni 8000 produktos (12,5 %<\/strong>) Amazon ieguva Buy Box, lai gan bija citi pied\u0101v\u0101t\u0101ji, kas pied\u0101v\u0101ja zem\u0101ku cenu. \u0160eit Amazon vid\u0113ji bija d\u0101rg\u0101ks par 1,83 eiro<\/strong>, bet parasti ar\u012b bija p\u0101rdev\u0113js ar \u0101tr\u0101ko pieg\u0101des laiku.

\u00bb Tom\u0113r 156 produktiem Amazon ne tikai saglab\u0101ja Buy Box ar augst\u0101ku cenu, bet ar\u012b bija vismaz viens cits p\u0101rdev\u0113js, kur\u0161 var\u0113ja pieg\u0101d\u0101t tikpat \u0101tri k\u0101 Amazon<\/strong>. Tas ir noapa\u013cots tikai 0,25 %<\/strong> no p\u0113t\u012btajiem produktiem.<\/span><\/p><\/blockquote>

Katram no 156 tirgot\u0101jiem un tirgot\u0101j\u0101m tas var b\u016bt liels zaud\u0113jums, ja Amazon \u0161eit patie\u0161\u0101m dod priek\u0161roku sev un t\u0101d\u0113j\u0101di ignor\u0113 konkurences noteikumus. Tom\u0113r attiec\u012bb\u0101 uz visu izp\u0113ti rezult\u0101ts izn\u0101k cit\u0101di, nek\u0101 daudzi tirgus p\u0101rdev\u0113ji, iesp\u0113jams, iepriek\u0161 bija pie\u0146\u0113mu\u0161i. 156 no 64.000 produktiem ir niec\u012bga da\u013ca.<\/p>

Turkl\u0101t Plusminus p\u0113t\u012bjums apl\u016bko Amazon Buy Box tikai divu pie\u0161\u0137ir\u0161anas krit\u0113riju ietvaros: cena un pieg\u0101des \u0101trums. Abi aspekti noteikti ir \u013coti svar\u012bgi, bet ne vien\u012bgi iz\u0161\u0137iro\u0161i. Vismaz vienpadsmit citi Buy Box krit\u0113riji<\/a> var tikt identific\u0113ti, kas ar\u012b sp\u0113l\u0113 lomu iepirkumu groza laukuma pie\u0161\u0137ir\u0161an\u0101. Ja tos ignor\u0113, tad ieg\u016bst tikai sagroz\u012btu realit\u0101tes att\u0113lu.<\/p>

K\u0101 tirgus p\u0101rdev\u0113ji ieg\u016bst Buy Box ar visaugst\u0101ko cenu<\/h2>

Saglab\u0101t Buy Box nevis ar zem\u0101ko, bet ar augst\u0101ku cenu ir tom\u0113r liel\u0101kajai da\u013cai pre\u010du pieg\u0101d\u0101t\u0101ju piln\u012bgi iesp\u0113jams. Tom\u0113r manu\u0101li cenu piel\u0101go\u0161ana ir bezcer\u012bgs uzdevums \u2013 p\u0101r\u0101k daudz krit\u0113riju un konkurentu, kurus visus ir j\u0101uzrauga. Ar piem\u0113rotu cenu piel\u0101go\u0161anas r\u012bku to tom\u0113r ir diezgan uzticami iesp\u0113jams izdar\u012bt. Tie\u0161i to SELLERLOGIC jau gadiem ilgi dara saviem klientiem un klient\u0113m. Buy Box da\u013ca 95 %<\/a> \u0161aj\u0101 gad\u012bjum\u0101 nav retums.<\/p>\t\t

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Annemarie Raluca Schuster<\/strong><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t

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SiAura Material<\/strong> dibin\u0101t\u0101ja un izpilddirektore<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t
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\u201eGalu gal\u0101 uz\u0146\u0113mumi var veiksm\u012bgi \u012bstenot cenu strat\u0113\u0123iju tikai ar programmat\u016bru, manu\u0101li tas nav iesp\u0113jams. Ar SELLERLOGIC Repricer es var\u0113ju palielin\u0101t savu Buy Box da\u013cu l\u012bdz 95%!\u201d<\/p><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n

At\u0161\u0137ir\u012bb\u0101 no Plusminus veikt\u0101 Amazon p\u0113t\u012bjuma, Repricer t\u0101 sakot, no pa\u0161a s\u0101kuma \u0146em v\u0113r\u0101 svar\u012bgos Buy Box krit\u0113rijus. T\u0101d\u0113j\u0101di vi\u0146\u0161 ieg\u016bst Buy Box nevis ar zem\u0101ko, bet ar visaugst\u0101ko cenu atkar\u012bb\u0101 no pa\u0161reiz\u0113j\u0101 st\u0101vok\u013ca citiem pied\u0101v\u0101jo\u0161\u0101 tirgot\u0101ja metriem.<\/p>

Vai v\u0113laties ar\u012b sasniegt Buy Box da\u013cu, kas tuvu 100 %? Tad izm\u0113\u0123iniet SELLERLOGIC Repricer tagad 14 dienas bez maksas<\/a>! <\/p>

Secin\u0101jums: Plusminus p\u0113t\u012bjums par Amazon Buy Box<\/h2>

Amazonas dubult\u0101 loma saist\u012bb\u0101 ar augsto tirgus da\u013cu, kas uz\u0146\u0113mumam ir e-komercij\u0101, noteikti ir problem\u0101tiska, pat ja klasiskas monopola situ\u0101cijas tie\u0161saist\u0113 nav. Tom\u0113r \u0161\u012b pla\u0161a m\u0113roga izp\u0113te par gandr\u012bz 64.000 produktiem ar\u012b par\u0101da, k\u0101p\u0113c ir tik svar\u012bgi ne tikai skat\u012bties uz cenu vai pieg\u0101des \u0101trumu k\u0101 iz\u0161\u0137iro\u0161o metriku.<\/p>

Turkl\u0101t ir v\u0113l daudzi citi klientiem svar\u012bgi krit\u0113riji, kas ietekm\u0113, ar k\u0101du cenu tirgot\u0101js var ieg\u016bt Buy Box savam pied\u0101v\u0101jumam. Tikai ar inteli\u0123entu programmat\u016bru cenu noteik\u0161ana Amazon tirgot\u0101jiem m\u016bsdien\u0101s ir j\u0113gpilna un, galvenais, ekonomiski pamatota. \u0160aj\u0101 proces\u0101 ir svar\u012bgi izv\u0113l\u0113ties dinamisku Repricer, kas ne tikai uzrauga cenu, bet ar\u012b citas svar\u012bgas metrikas un konkurentus.<\/p>

Att\u0113la autorties\u012bbas: \u00a9 Nuthawut \u2013 stock.adobe.com<\/p>","protected":false},"excerpt":{"rendered":"

Aps\u016bdz\u012bba: Amazon dod priek\u0161roku sev Buy Box pie pie\u0161\u0137ir\u0161anas. Baumas past\u0101v jau gadiem. It \u012bpa\u0161i Amazon tirgot\u0101ju kopien\u0101 \u0161\u0137iet, ka aps\u016bdz\u012bba jau ir nostiprin\u0101jusies k\u0101 paties\u012bba. Pagaid\u0101m nav konkr\u0113tu pier\u0101d\u012bjumu par konkurences noteikumu apiet\u0161anu, ta\u010du vismaz ar\u012b konkurences iest\u0101des izmekl\u0113 pret uz\u0146\u0113mumu. Jo \u012bpa\u0161i problem\u0101tiska ir dubult\u0101 loma, ko ie\u0146em Amazon: uz\u0146\u0113mums ir platformas \u012bpa\u0161nieks<\/p>\n","protected":false},"author":3,"featured_media":21030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"sidebar_recommended_resources":{"data":[]},"sidebar_header_settings":{"hide_buttons":{"register":false}},"_use_new_theme":false,"inline_featured_image":false,"footnotes":""},"categories":[1083],"tags":[],"class_list":["post-111834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-viss-par-buy-box"],"yoast_head":"\nJauns p\u0113t\u012bjums: Vai tirgus p\u0101rdev\u0113ji ir sistem\u0101tiski nelabv\u0113l\u012bg\u0101 situ\u0101cij\u0101?<\/title>\n<meta name=\"description\" content=\"Pla\u0161a m\u0113roga p\u0113t\u012bjum\u0101 \u017eurn\u0101ls Plusminus izp\u0113t\u012bja Amazon Buy Box pie\u0161\u0137ir\u0161anu. Rezult\u0101ti ir p\u0101rsteidzo\u0161i!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sellerlogic.com\/lv\/blog\/jauna-petijums-vai-amazon-dod-prieksroku-sev-buy-box\/\" \/>\n<meta property=\"og:locale\" content=\"lv_LV\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jauns p\u0113t\u012bjums: Vai tirgus p\u0101rdev\u0113ji ir sistem\u0101tiski nelabv\u0113l\u012bg\u0101 situ\u0101cij\u0101?\" \/>\n<meta property=\"og:description\" content=\"Pla\u0161a m\u0113roga p\u0113t\u012bjum\u0101 \u017eurn\u0101ls Plusminus izp\u0113t\u012bja Amazon Buy Box pie\u0161\u0137ir\u0161anu. 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