![\"Amazon](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/07\/16122018\/buybox-amazon-kriterien-844x445.png\")
<\/a><\/figure>K\u0101di krit\u0113riji man j\u0101izpilda, lai ieg\u016btu Buy Box?<\/h2>
Tie\u0161saistes gigants izv\u0113las Buy Box uzvar\u0113t\u0101ju no daudziem tirgus p\u0101rdev\u0113jiem, pamatojoties uz noteiktiem krit\u0113rijiem. Lai gan Amazon nesniedz konkr\u0113tu inform\u0101ciju par pied\u0101v\u0101jumu kvalifik\u0101ciju Buy Box, ir zin\u0101ms, ka izv\u0113li veic algoritms. P\u0101rdev\u0113js, kur\u0161 nodro\u0161ina lab\u0101ko iepirk\u0161an\u0101s pieredzi, uzvar. Galvenie faktori, kas ietekm\u0113 pozicion\u0113\u0161anu Amazon Buy Box, ir, starp citu:<\/p>
- Pievilc\u012bg\u0101 p\u0101rdo\u0161anas cena<\/li>
- Pre\u010du pieejam\u012bba<\/li>
- \u0100tr\u0101 pieg\u0101de un<\/li>
- Lab\u0101kais klientu apkalpo\u0161anas serviss<\/li><\/ul><\/div>
Pirmaj\u0101 acu uzmetien\u0101 pras\u012bbas ir skaidras un saprotamas, ta\u010du, kas zina, cik daudz darba un smalkuma prasa veiksm\u012bga p\u0101rdo\u0161ana Amazon. Galu gal\u0101 tie\u0161i smalk\u0101 regul\u0113\u0161ana nosaka, vai iepirkumu groza lauks pieder jums vai n\u0113. Citas metrikas, kuras jums k\u0101 p\u0101rdev\u0113jam j\u0101zina un j\u0101uztur kontrol\u0113, ir:<\/p>
- Pas\u016bt\u012bjumu tr\u016bkumu r\u0101d\u012bt\u0101js \u2013 r\u0101d\u012bt\u0101jam nedr\u012bkst p\u0101rsniegt 1%, jo cit\u0101di p\u0101rdev\u0113ja konts var tikt pak\u013cauts aptur\u0113\u0161anai. Tom\u0113r, lai ieg\u016btu Buy Box, \u0161im r\u0101d\u012bt\u0101jam j\u0101b\u016bt p\u0113c iesp\u0113jas tuv\u0101k 0%.<\/li>
- Atcel\u0161anas r\u0101d\u012bt\u0101js pirms pas\u016bt\u012bjuma izpildes \u2013 atcel\u0161anas r\u0101d\u012bt\u0101jam nedr\u012bkst p\u0101rsniegt 2,5%, cit\u0101di draud aptur\u0113\u0161ana. Lai ieg\u016btu Buy Box, \u0161im r\u0101d\u012bt\u0101jam j\u0101b\u016bt tuv\u0101k 0%.<\/li>
- Pieg\u0101d\u0101to pas\u016bt\u012bjumu r\u0101d\u012bt\u0101js \u2013 pieg\u0101d\u0101to pas\u016bt\u012bjumu r\u0101d\u012bt\u0101jam nedr\u012bkst p\u0101rsniegt 4%. R\u0101d\u012bt\u0101js virs 4% var novest pie konta deaktiviz\u0113\u0161anas. Lai ieg\u016btu mazo dzelteno lauku, \u0161im r\u0101d\u012bt\u0101jam j\u0101b\u016bt p\u0113c iesp\u0113jas tuv\u0101k 0%.<\/li>
- utt.<\/li><\/ul><\/div>
Pla\u0161\u0101ku rakstu par svar\u012bg\u0101kaj\u0101m metrik\u0101m, lai ieg\u016btu iepirkumu groza lauku, varat izlas\u012bt \u0161eit.<\/p>\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Die](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/12\/14112723\/buybox-gewinnen-amazon-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\t14 vissvar\u012bg\u0101kie krit\u0113riji, lai ieg\u016btu BuyBox Amazon un k\u0101 kontrol\u0113t savus r\u0101d\u012bt\u0101jus<\/a>\n\t\t\t<\/div>\n\t\t\tK\u0101 tas notiek, ka da\u017ei pied\u0101v\u0101jumi Amazon ir redzami, bet citi nepar\u0101d\u0101s Buy Box? Krit\u0113riji, lai ieg\u016btu mazo dzelteno lauku, ir vislab\u0101k glab\u0101tais nosl\u0113pums tie\u0161saistes giganta, un kvalifik\u0101cija Buy Box nav tik vienk\u0101r\u0161a.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\nVai v\u0113laties uzzin\u0101t vair\u0101k par svar\u012bg\u0101kaj\u0101m veiktsp\u0113jas r\u0101d\u012bt\u0101jiem?- Kas ir svar\u012bgas Amazon KPI?Kas ir atcel\u0161anas r\u0101d\u012bt\u0101js pirms pas\u016bt\u012bjuma izpildes?Cik svar\u012bga ir atgrie\u0161anas r\u0101d\u012bt\u0101ja v\u0113rt\u012bba Amazon un …… k\u0101 es varu k\u0101 Amazon p\u0101rdev\u0113js \u0161o ilgtsp\u0113j\u012bgi samazin\u0101t?<\/ol><\/div>
- Priv\u0101t\u0101 z\u012bmola tirgot\u0101ji<\/li>
- Tirdzniec\u012bbas pre\u010du p\u0101rdev\u0113ji<\/li>
- un Amazon pats<\/li><\/ul><\/div>
Priv\u0101t\u0101 z\u012bmola tirgot\u0101ji neveic konkurences c\u012b\u0146u par Buy Box. Ar p\u0101rdev\u0113jiem ir pavisam cit\u0101di. C\u012b\u0146a starp tie\u0161saistes tirgot\u0101jiem, kas pied\u0101v\u0101 citu z\u012bmolu produktus, notiek nep\u0101rtraukti un pieaug, kad Amazon ien\u0101k ring\u0101. Daudzos gad\u012bjumos pieg\u0101des milzis tad tur Buy Box.<\/p>
Pamat\u0101 tirgus vietas p\u0101rdev\u0113jiem ir iesp\u0113jams ar\u012b \u201eat\u0146emt\u201d Amazon Buy Box, ja vi\u0146i pied\u0101v\u0101 labu cenu un p\u0101rdev\u0113ju sniegums (pieg\u0101de, atcel\u0161anas l\u012bmenis, reakcijas laiks uz klientu piepras\u012bjumiem utt.) tiek uztur\u0113ts augst\u0101 l\u012bmen\u012b.<\/p>
Vai es k\u0101 priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113js esmu vien\u012bgais uzvar\u0113t\u0101js Buy Box?<\/h3>
At\u0161\u0137ir\u012bb\u0101 no p\u0101rdev\u0113jiem, priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113ji tirgo savu z\u012bmolu produktus, t\u0101d\u0113j\u0101di ir z\u012bmola \u012bpa\u0161nieki un tur patentu. T\u0101d\u0113j\u0101di priv\u0101t\u0101 z\u012bmola tirgot\u0101ji parasti autom\u0101tiski ieg\u016bst Buy Box, jo nav konkurentu sarakst\u0101.<\/p>
Tom\u0113r uzsvars ir uz \u201eparasti\u201d. P\u0101rdot savus produktus nav 100% garantija, ka Amazon algoritms pie\u0161\u0137irs p\u0101rdev\u0113jam iepirkumu groza laukumu. Ja priv\u0101t\u0101 z\u012bmola p\u0101rdev\u0113js zaud\u0113 Buy Box, vi\u0146\u0161 par\u0101d\u0101s tikai aiz nepaman\u0101m\u0101 pogas, kur parasti ir uzskait\u012bti citi p\u0101rdev\u0113ji.<\/p>
Iemesli iepirkumu groza laukuma zaud\u0113\u0161anai var b\u016bt da\u017e\u0101di. \u013boti slikts p\u0101rdev\u0113ja sniegums var b\u016bt tikpat liels iemesls k\u0101 cenu paaugstin\u0101\u0161ana. \u0160eit tirgot\u0101jiem individu\u0101li j\u0101veic izmekl\u0113\u0161ana.<\/p>
Vai tirgot\u0101ji var atkal zaud\u0113t Buy Box?<\/h3>
Amazon Buy Box rot\u0101cija nav nekas neparasts. Tas var b\u016bt atkar\u012bgs, piem\u0113ram, no diennakts laika vai re\u0123iona, no kura klients tie\u0161i veic mekl\u0113\u0161anas piepras\u012bjumu. Klientam A no Hamburgas var par\u0101d\u012bties cits p\u0101rdev\u0113js Amazon Buy Box nek\u0101 klientam B, kur\u0161 no Minhenes skat\u0101s to pa\u0161u produkta lapu. Iemesls var\u0113tu b\u016bt, piem\u0113ram, tas, ka viens p\u0101rdev\u0113js var \u0101tr\u0101k pieg\u0101d\u0101t uz Minheni nek\u0101 otrs.<\/p>
Ja j\u016bsu Amazon prece nepar\u0101d\u0101s iepirkumu groza laukum\u0101, tas v\u0113l nav iemesls uztraukumam. Cit\u0101 laik\u0101 situ\u0101cija var izskat\u012bties pavisam cit\u0101di. Tom\u0113r, ja Buy Box pe\u013c\u0146as da\u013ca ilgsto\u0161i samazin\u0101s, tirgot\u0101jiem j\u0101veic izmekl\u0113\u0161ana un j\u0101p\u0101rbauda savas metriskas.<\/p>
K\u0101 pieg\u0101des veids ietekm\u0113 manas iesp\u0113jas uz Buy Box?<\/h3>
Amazon p\u0113d\u0113jos gados ir mas\u012bvi papla\u0161in\u0101jis savu lo\u0123istikas pakalpojumu Fulfillment by Amazon (FBA)<\/a>. Tas, kas s\u0101kotn\u0113ji tika izstr\u0101d\u0101ts savai pre\u010du apstr\u0101dei, Amazon tagad jau gadiem pied\u0101v\u0101 ar\u012b tie\u0161saistes tirgot\u0101jiem. Pirc\u0113ja skat\u012bjum\u0101 tas ir Prime pied\u0101v\u0101juma sast\u0101vda\u013ca.<\/p>
Ar FBA programmu Amazon piln\u012bb\u0101 uz\u0146emas kr\u0101jumu uzglab\u0101\u0161anu, k\u0101 ar\u012b pas\u016bt\u012bjumu un pieg\u0101des procesus, t\u0101d\u0113j\u0101di tirgot\u0101jiem savas preces j\u0101nos\u016bta tikai uz Amazon lo\u0123istikas centru. Protams, par altruismu nevar b\u016bt runas, tirgus vieta ar\u012b pelna no \u0161\u012b pakalpojuma. Pieg\u0101de caur FBA ir \u0101rk\u0101rt\u012bgi \u0101tra un kalpo k\u0101 garantija klientu apmierin\u0101t\u012bbai un klientu notur\u0113\u0161anai. T\u0101d\u0113j\u0101di FBA aptver vienu no svar\u012bg\u0101kajiem krit\u0113rijiem Buy Box ieg\u016b\u0161anai \u2013 \u012bso pieg\u0101des laiku.<\/p>
Ja v\u0113laties ieg\u016bt Buy Box, dal\u012bba FBA programm\u0101 ir ieteicama vai ar\u012b jums j\u0101qualific\u0113jas \u201ePrime caur p\u0101rdev\u0113jiem\u201d programmai.<\/p>
K\u0101 cena ietekm\u0113 manas iesp\u0113jas uz Buy Box?<\/h3>
Cena ir viens no svar\u012bg\u0101kajiem faktoriem, lai ieg\u016btu Buy Box. Tom\u0113r uzman\u012bbu! Tas nenoz\u012bm\u0113, ka jums j\u0101izv\u0113las zem\u0101k\u0101 cena, jo konkur\u0113tsp\u0113ja ir priek\u0161noteikums j\u016bsu pan\u0101kumiem. Ar zemo cenu ir iesp\u0113jams izl\u012bdzin\u0101t citus metriskos datus, ta\u010du, raugoties uz j\u016bsu pe\u013c\u0146u, j\u016bs tom\u0113r k\u013c\u016bsiet par zaud\u0113t\u0101ju. Turkl\u0101t j\u0101b\u016bt skaidram, ka Amazon pelna no j\u016bsu pe\u013c\u0146as. T\u0101d\u0113\u013c ir lo\u0123iski, ka neviena prece nedr\u012bkst tikt p\u0101rdota zem iepirkuma cenas.<\/p>
Nov\u0113rojot savu konkurenci, j\u016bs, iesp\u0113jams, paman\u012bsiet, ka cenas Buy Box main\u0101s vair\u0101kk\u0101rt dien\u0101 \u2013 saska\u0146\u0101 ar Northeastern University Boston p\u0113t\u012bjumu vair\u0101k nek\u0101 14 reizes dien\u0101<\/a>. Tas ir sign\u0101ls, ka tiek izmantoti Repricer, kas lietot\u0101jiem sniedz iev\u0113rojamu priek\u0161roc\u012bbu. Ar vair\u0101k nek\u0101 14 reiz\u0113m dien\u0101 ir skaidrs, ka manu\u0101la cenu piel\u0101go\u0161ana ir saist\u012bta ar lielu piep\u016bli \u2013 dinamiskais Repricer uz\u0146emas \u0161o da\u013cu j\u016bsu viet\u0101.<\/p>\t\t
\n\n\t\t\n\t\n\t\t\n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja uz bestselleru – ar SELLERLOGIC\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tS\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\nK\u0101 es k\u0101 tirgot\u0101js varu nostiprin\u0101ties pret Amazon Buy Box?<\/h2>
![\"T\u0101](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/11\/23142820\/buy-box-gegen-amazon-gewinnen.jpg\")
<\/figure>\u0160o m\u012btu paz\u012bst gandr\u012bz katrs Amazon tirgot\u0101js: kas konkur\u0113 ar interneta gigantu himself<\/em> par Buy Box, tam nav nek\u0101du izred\u017eu. Tom\u0113r tas nav taisn\u012bba. Ar\u012b tirgot\u0101ji, kuriem nav pieg\u0101d\u0101t\u0101ja l\u012bguma ar e-komercijas platformu, var iekarot k\u0101roto Buy Box, latviski \u201eiepirkumu groza laukums\u201d. Tom\u0113r \u0161is uzdevums ir viss cits, nevis viegls.<\/p>
Tom\u0113r Amazon neizsaka viedokli par Buy Box krit\u0113rijiem, ta\u010du meh\u0101nismi tagad ir diezgan dro\u0161i. Tas gan neattiecas, ja Amazon ar\u012b darbojas k\u0101 tirgot\u0101js un konkur\u0113 par Buy Box pe\u013c\u0146u. T\u0101 k\u0101 daudzos \u0161ajos gad\u012bjumos pieg\u0101des milzis par\u0101d\u0101s iepirkumu groza lauk\u0101, ir izveidojies m\u012bts, ka citi pieg\u0101d\u0101t\u0101ji \u0161aj\u0101 gad\u012bjum\u0101 t\u0101pat vairs nav sp\u0113j\u012bgi nodro\u0161in\u0101t Buy Box pret Amazon.<\/p>
Tas ir taisn\u012bba: Bie\u017ei algoritms dod priek\u0161roku Amazon. Turkl\u0101t m\u0113s varam ar \u013coti lielu p\u0101rliec\u012bbu teikt, ka kr\u0101jumu l\u012bmenis sp\u0113l\u0113 iz\u0161\u0137iro\u0161u lomu. Ja Amazon ir paliku\u0161i tikai da\u017ei pa\u0161u produkti noliktav\u0101, tad palielin\u0101s iesp\u0113ja, ka ar\u012b citi pieg\u0101d\u0101t\u0101ji par\u0101d\u012bsies Buy Box. Otrk\u0101rt, pilns kr\u0101jums un zema iesp\u0113ja cenu pieaugumam padara citiem tirgot\u0101jiem \u013coti maz ticamu par\u0101d\u012b\u0161anos Buy Box.<\/p>
Pamat\u0101 tirgot\u0101jiem ir maz iesp\u0113ju ietekm\u0113t, ja p\u0101rdev\u0113ju sniegums ir pareizs un ar\u012b visi Buy Box krit\u0113riji ir izpild\u012bti. Tamd\u0113\u013c Amazon ne tikai \u013coti labi sarg\u0101 nosl\u0113pumu par aiz t\u0101 st\u0101vo\u0161o algoritmu, bet ar\u012b tirgus ir \u0101rk\u0101rt\u012bgi main\u012bgs. E-komercij\u0101 kopum\u0101 un \u012bpa\u0161i Amazon ir izdev\u012bgi nep\u0101rtraukti str\u0101d\u0101t pie pieejamajiem regul\u0113\u0161anas meh\u0101nismiem. Jo tas, kas vakar v\u0113l bija sp\u0113k\u0101, \u0161odien jau var b\u016bt novecojis.<\/p>
Dinamisks cenu noteik\u0161anas k\u0101 efekt\u012bv\u0101kais l\u012bdzeklis pret Amazon<\/h3>
K\u0101 p\u0101rdev\u0113ji tagad r\u012bkojas pret Amazon, ja pieg\u0101des milzis ar saviem produktiem okup\u0113 Buy Box? K\u0101 jau iepriek\u0161 min\u0113ts, cena ir vissvar\u012bg\u0101kais krit\u0113rijs, lai ieg\u016btu Buy Box. T\u0101pat ar\u012b pret pa\u0161u pieg\u0101des milzi. \u0160aj\u0101 br\u012bd\u012b ir svar\u012bgi vienm\u0113r sekot l\u012bdzi tirgum un savu konkurentu cen\u0101m \u2013 pat ja tie ir nosaukti par Amazon. Bie\u017ei ir izdev\u012bgi pied\u0101v\u0101t produktus nedaudz l\u0113t\u0101k nek\u0101 visi citi \u2013 diem\u017e\u0113l \u0161\u012b strat\u0113\u0123ija ne vienm\u0113r izdodas.<\/p>
Da\u017eos gad\u012bjumos var pat b\u016bt v\u0113rts m\u0113\u0123in\u0101t izskat\u012bties nedaudz d\u0101rg\u0101k nek\u0101 Amazon. Reiz\u0113m algoritms dod priek\u0161roku ar\u012b \u0161\u0101diem pied\u0101v\u0101jumiem, piem\u0113ram, ja p\u0101rdev\u0113js var pieg\u0101d\u0101t v\u0113lamo produktu \u0101tr\u0101k nek\u0101 Amazon vai izmanto cenu strat\u0113\u0123iju, kas ir tikpat vai konkr\u0113taj\u0101 gad\u012bjum\u0101 pat v\u0113l dinamisk\u0101ka nek\u0101 Amazon.<\/p>
\u0160aj\u0101 br\u012bd\u012b ir vair\u0101kas cenu strat\u0113\u0123ijas, kuras var izmantot. Viens no veiksm\u012bg\u0101kajiem pieg\u0101des mil\u017ea strat\u0113\u0123ij\u0101m ir, piem\u0113ram, pied\u0101v\u0101t produktus par \u013coti izdev\u012bgu cenu, kas tie\u0161i ir mod\u0113, kam\u0113r citi ikdienas pat\u0113ri\u0146a produkti tiek pied\u0101v\u0101ti nedaudz d\u0101rg\u0101k nek\u0101 cit\u0101s platform\u0101s. T\u0101d\u0113j\u0101di izplat\u0101s baumas, ka Amazon k\u0101 tirgus vieta ir l\u0113t\u0101ka nek\u0101 konkurence, jo klienti projic\u0113 l\u0113t\u0101s cenas no modes produktiem uz ikdienas pat\u0113ri\u0146a produktiem. Paties\u012bb\u0101 p\u0113d\u0113jie ir nedaudz t\u0101di pa\u0161i vai pat nedaudz d\u0101rg\u0101ki nek\u0101 citur.<\/p>
\u0160\u0101da strat\u0113\u0123ija protams prasa milz\u012bgu produktu portfeli, bet pat ja j\u016bs nejau\u0161i neesat starptautisks e-komercijas milzis, k\u0101 p\u0101rdev\u0113jam ir pieejamas cenu strat\u0113\u0123ijas, kas ir sevi pier\u0101d\u012bju\u0161as. \u0160eit ir tr\u012bs visbie\u017e\u0101k izmantot\u0101s cenu p\u0101rskat\u012b\u0161anas strat\u0113\u0123ijas no SELLERLOGIC klientiem:<\/p>
- Buy Box<\/strong>
Koncentr\u0113\u0161an\u0101s uz Amazon Buy Box ir iz\u0161\u0137iro\u0161a, lai maksimiz\u0113tu p\u0101rdo\u0161anas iesp\u0113jas. Ja produkti ir novietoti Buy Box, SELLERLOGIC programmat\u016bra autom\u0101tiski optimiz\u0113 cenas, lai izmantotu p\u0101rdo\u0161anas cenas pilnu potenci\u0101lu. Buy Box var piepras\u012bt augst\u0101kas cenas nek\u0101 no pieg\u0101d\u0101t\u0101jiem, kuri nav sasniegu\u0161i \u0161o statusu, jo \u0161eit notiek 90 % visu p\u0101rdo\u0161anas dar\u012bjumu. SELLERLOGIC \u013cauj vienlaikus un autom\u0101tiski sekot abiem m\u0113r\u0137iem: optim\u0101l\u0101m iesp\u0113j\u0101m Buy Box un vislab\u0101kajai p\u0101rdo\u0161anas cenai katram optimiz\u0113tajam produktam.<\/li>- Push<\/strong>
Push strat\u0113\u0123ija balst\u0101s uz p\u0101rdev\u0113ja p\u0101rdo\u0161anas apjomiem, kur Repricer palielina p\u0101rdo\u0161anas cenu, ja noteikt\u0101 laika period\u0101 tiek sa\u0146emtas pas\u016bt\u012bjumi. Ja gaid\u012btie p\u0101rdo\u0161anas apjomi netiek sasniegti, r\u012bks attiec\u012bgi piel\u0101go cenu uz leju. \u0160\u012b strat\u0113\u0123ija \u013cauj kontrol\u0113t produkta cenu, pamatojoties uz faktiskajiem pas\u016bt\u012bjumu apjomiem. P\u0101rdev\u0113js nosaka, cik bie\u017ei precei vismaz noteikt\u0101 laika period\u0101 j\u0101b\u016bt p\u0101rdotai (piem\u0113ram, piecas reizes dien\u0101 vai desmit reizes ned\u0113\u013c\u0101). Ja \u0161is m\u0113r\u0137is netiek sasniegts vai slikt\u0101kaj\u0101 gad\u012bjum\u0101 visp\u0101r nav p\u0101rdo\u0161anas, cena tiek nedaudz kori\u0123\u0113ta uz leju, lai rad\u012btu liel\u0101ku stimulu pirkumam.<\/li>- Produktu p\u0101rsniedzo\u0161a strat\u0113\u0123ija<\/strong>
Amazon\u0101 konkurence notiek ne tikai Buy Box. Ir v\u0113rts paskat\u012bties ar\u012b pa kreisi un pa labi un sekot l\u012bdzi konkurentu cen\u0101m, kas p\u0101rdod l\u012bdz\u012bgus produktus. T\u0101d\u0113\u013c produktu p\u0101rsniedzo\u0161\u0101 strat\u0113\u0123ija sal\u012bdzina l\u012bdz\u012bgu konkurences produktu cenas un attiec\u012bgi nosaka cenas j\u016bsu produktiem. J\u016bs varat savam produktam pie\u0161\u0137irt l\u012bdz 20 sal\u012bdzin\u0101miem konkurences produktiem, pamatojoties uz ASIN, un defin\u0113t v\u0113lamo cenu atstarpi. P\u0113c tam Repricer regul\u0101ri p\u0101rbauda nor\u0101d\u012bto produktu cenas un attiec\u012bgi piel\u0101go j\u016bsu produkta cenu. T\u0101d\u0113j\u0101di tiek nodro\u0161in\u0101ts, ka j\u016bsu cena paliek konkur\u0113tsp\u0113j\u012bga un j\u016bs nezaud\u0113jat pe\u013c\u0146u.<\/ol><\/div>\t\t\n\n\t\t\n\t\n\t\t\n\t\t\tS\u0101ciet savu ce\u013cojumu no p\u0101rdev\u0113ja uz bestselleru – ar SELLERLOGIC\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tIeg\u016bstiet bezmaksas izm\u0113\u0123in\u0101jumu \u0161odien un redziet, k\u0101 pareizie pakalpojumi var p\u0101rv\u0113rst j\u016bs no laba uz LAB\u0100KO. Nepagaidiet. R\u012bkojieties tagad\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t\t\tS\u0101ciet tagad<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t<\/div>\n\nSvar\u012bgi r\u012bki Amazon p\u0101rdev\u0113jiem<\/h2>
Tie\u0161saistes platform\u0101 valda \u0101rk\u0101rt\u012bgi augsts konkurences spiediens. Ja v\u0113laties tam pretoties, nepiecie\u0161ama profesion\u0101la pieeja un j\u016bsu Amazon kl\u0101tb\u016btnes optimiz\u0101cija visos l\u012bme\u0146os. Kas ir Buy Box pe\u013c\u0146as, ja t\u0101s notiek tikai reizi pa reizei? T\u0101d\u0113\u013c da\u017ei r\u012bki ir neaizvietojami.<\/p>
\n
Tikai 13% no Amazon pied\u0101v\u0101jumiem ir statiska cena Buy Box, kam\u0113r 50% produktu re\u0123istr\u0113 vair\u0101k nek\u0101 14 izmai\u0146as dien\u0101.<\/p>\nAn Empirical Analysis of Algorithmic Pricing on Amazon Marketplace – Northeastern University Boston<\/cite><\/blockquote>
Cenu p\u0101rvald\u012bba: cenu p\u0101rskat\u012b\u0161anas r\u012bki<\/h3>
Repricer ir oblig\u0101ts tirgot\u0101jiem Amazon, kuri v\u0113las ieg\u016bt Buy Box. \u0160\u0101ds r\u012bks veic past\u0101v\u012bgu tirgus situ\u0101cijas uzraudz\u012bbu un nosaka no t\u0101 izrieto\u0161o cenu piel\u0101gojumu. Labs cenu p\u0101rskat\u012b\u0161anas r\u012bks darbojas dinamiski<\/a> un inteli\u0123enti. T\u0101 viet\u0101, lai noteiktu stingras normas, piem\u0113ram, \u201evienm\u0113r divus centus l\u0113t\u0101k nek\u0101 konkurence\u201c, dinamisks Repricer rea\u0123\u0113 uz pa\u0161reiz\u0113jo tirgus situ\u0101ciju un piel\u0101go p\u0101rdo\u0161anas cenu. Ja produkts ieg\u016bst Buy Box, Repricer paaugstina cenu l\u012bdz maksim\u0101lajam l\u012bmenim, pie k\u0101 iepirkumu groza lauks joproj\u0101m tiek saglab\u0101ts. T\u0101d\u0113j\u0101di Amazon Buy Box var ieg\u016bt ar vienk\u0101r\u0161iem trikiem un notur\u0113t bez cenu samazin\u0101\u0161anas, kas p\u0101rdev\u0113jam nodro\u0161ina sp\u0113c\u012bgu konkurences poz\u012bciju un pat palielina vi\u0146a pe\u013c\u0146u.<\/p>
Starp citu: Ja Amazon algoritms redz, ka produkti tiek veiksm\u012bgi p\u0101rdoti ar\u012b ar augst\u0101ku preces cenu, tas paaugstina iek\u0161\u0113jo cenu diapazonu. Dinamisks Repricer, k\u0101du pied\u0101v\u0101 SELLERLOGIC, autom\u0101tiski piel\u0101go cenu jaunajam cenu diapazonam, t\u0101d\u0113j\u0101di p\u0101rdev\u0113js nepalaid\u012bs gar\u0101m iesp\u0113ju g\u016bt liel\u0101ku pe\u013c\u0146u<\/strong>.<\/p>\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Studie](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2020\/12\/23142812\/studie-repricer-amazon-thumbnail.jpg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tRepricer Amazon\u0101: Saska\u0146\u0101 ar p\u0113t\u012bjumu, \u0161ie ir visveiksm\u012bg\u0101kie pa\u0146\u0113mieni, k\u0101 ieg\u016bt Buy Box.<\/a>\n\t\t\t<\/div>\n\t\t\tP\u0113t\u012bjums, ko veica Northeastern University Boston, ir apstiprin\u0101jis to, ko jau daudzi p\u0101rdev\u0113ji Amazon zin\u0101ja: ieg\u016bt Buy Box ir viegl\u0101k ar Repricer. Tirgot\u0101ji, kuri izmanto \u0161\u0101du r\u012bku, ir attiec\u012bgi veiksm\u012bg\u0101ki. \u0160eit j\u016bs varat izlas\u012bt m\u016bsu p\u0113t\u012bjuma kopsavilkumu<\/a> \u201eEmp\u012briska anal\u012bze par algoritmisko cenu noteik\u0161anu Amazon tirg\u016b\u201c.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"5](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2019\/11\/23142848\/fuenf-gru%CC%88nde-fuer-amazon-preisoptimierung-thumbnail.png\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\t\n\t\t\t\tAmazon cenu optimiz\u0101cija \u2013 5 iemesli, k\u0101p\u0113c Repricer ir neaizvietojams<\/a>\n\t\t\t<\/div>\n\t\t\tVisiem, kuri v\u0113las \u0101tri ieg\u016bt p\u0101rskatu par to, k\u0101p\u0113c dinamiska cenu p\u0101rskat\u012b\u0161ana Amazon ir tik svar\u012bga, \u0161eit varat v\u0113lreiz iepaz\u012bties ar t\u0113mu: 5 iemesli dinamiskam Repricer<\/a>.<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\t\t<\/div>\n\t<\/div>\nProduktu veiktsp\u0113jas izseko\u0161ana<\/h3>
Amazon tirgot\u0101jiem bie\u017ei j\u0101pie\u0146em \u0101tri l\u0113mumi, lai ilgtermi\u0146\u0101 paliktu pe\u013c\u0146as g\u016b\u0161anas poz\u012bcij\u0101. T\u0101d\u0113j\u0101di var b\u016bt nepiecie\u0161ams samazin\u0101t noteiktas izmaksas vai \u0101tri izp\u0101rdot nerentablus produktus un iz\u0146emt tos no sortimenta.<\/p>
L\u0113mumi par to, kuri produkti tas attiecas, var tikt pie\u0146emti tikai, pamatojoties uz datiem. Amazon tirgot\u0101jiem ir j\u0101izp\u0113ta ar produktiem saist\u012bt\u0101s izmaksu un pe\u013c\u0146as att\u012bst\u012bbas, lai noteiktu r\u012bc\u012bbas nepiecie\u0161am\u012bbu un optimiz\u0101cijas iesp\u0113jas. Lai to sasniegtu, ir nepiecie\u0161ama dzi\u013ca datu anal\u012bze, kas parasti ir sare\u017e\u0123\u012bta un laikietilp\u012bga. Tas ir viens no iemesliem, k\u0101p\u0113c daudzi Amazon tirgot\u0101ji izmanto programmat\u016bras risin\u0101jumus, piem\u0113ram, SELLERLOGIC Business Analytics<\/a>.<\/p>
FBA k\u013c\u016bdu atl\u012bdz\u012bba<\/h3>
T\u0101pat b\u016btisks ir r\u012bks, kas atkl\u0101j un zi\u0146o par FBA k\u013c\u016bd\u0101m. Jo, no vienas puses, \u0101tra pieg\u0101de, izmantojot FBA, ir svar\u012bgs faktors, lai ieg\u016btu Buy Box. No otras puses, Amazon noliktav\u0101s notiek k\u013c\u016bdas, kas turpina izmaks\u0101t tirgot\u0101jiem naudu. To, ko daudzi nezina: \u0161\u0101dos gad\u012bjumos tirgot\u0101jiem ir ties\u012bbas uz atl\u012bdz\u012bbu.<\/p>
SELLERLOGIC Lost & Found<\/a> atkl\u0101j k\u013c\u016bdas, zi\u0146o par t\u0101m p\u0101rdev\u0113jam un sagatavo visu vienm\u0113r\u012bgai atl\u012bdz\u012bbai. Tirgot\u0101jiem \u0161eit tikai j\u0101nos\u016bta piepras\u012bjums Amazon, izmantojot Copy-Paste. Bez \u0161\u0101da r\u012bka vid\u0113ji vid\u0113ja lieluma p\u0101rdev\u0113ji katru gadu zaud\u0113 vair\u0101kus t\u016bksto\u0161us eiro. T\u0101d\u0113\u013c nav svar\u012bgi, vai esat konkurenci p\u0101rsp\u0113jis par da\u017eiem eiro Buy Box. Lai paliktu konkur\u0113tsp\u0113j\u012bgi, r\u012bks k\u0101 Lost & Found nav tikai ac\u012bmredzams risin\u0101jums, bet ar\u012b svar\u012bga veiksm\u012bgas darb\u012bbas sast\u0101vda\u013ca tirg\u016b.<\/p>\t\t
\n\t\t\n\t\t\t\n\t\n\t\t\n\t\t\t\t\t\t\t\n\t\t\t\t\t![\"Wer](\"https:\/\/d2bw95mh2ee04s.cloudfront.net\/prod\/content\/wp-content\/uploads\/2021\/10\/21122316\/amazon-fba-fehler-thumbnail.jpeg\")
\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t - Push<\/strong>
- Buy Box<\/strong>
Kas konkur\u0113 par Buy Box un vai man ir iesp\u0113ja, ja sp\u0113l\u0113ju pret Amazon?<\/h3>
Amazon\u0101 ir tr\u012bs p\u0101rdev\u0113ju veidi:<\/p>